We analyzed 5.1k pieces of influencer content sponsored by G4Free over the last 12 months.
This report breaks down where & how G4Free invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with G4Free, see here: G4Free influencers.
G4Free's influencer marketing output shows strong seasonal variation, with some months seeing 3x or more activity than others. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
G4Free's sponsored post volume appears to trend upward over the 12-month period, rising from 826 posts in January to 908 in December. The peak month, December, reached 908 posts, 115% higher than the monthly average of 422.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of G4Free's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for G4Free.
Here are 1 examples of G4Free's recent sponsored collaborations (one each for TikTok).
Influencer bio
SAV 🇲🇽🇺🇸 🐈⬛🐞🪲 💌- elstephens05@gmail.com
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
💡 Related resource: How To Find TikTok Influencers.
For their top social platform (TikTok), here is a breakdown of the type of influencers G4Free are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 49.4% of partnerships featuring creators averaging <1K views, G4Free's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (439.6k avg views/post):
Influencer bio
nurse & pregnant🍓 📍California insta @brianavivian 💌 kaylee.heuring@grail-talent.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (10.0k avg views/post):
Influencer bio
GEN ❌ Boy Mom! Empty Nest Mom Life Sharing my life with my kids ❤️
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Out of 2.2k unique influencers in our dataset, 147 of them (7%) posted content for G4Free in 3 or more separate calendar months. The most consistent partner is @leslier_ugc, who has collaborated across 11 months with 267 total posts. @leslier_ugc alone accounts for 5% of all tracked sponsored content.
Here are 3 examples of G4Free's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
G4Free plays in outdoor and active lifestyle products; Coldest and CYKLAR are close competitors targeting adventure-minded consumers and provide comparable influencer angles around gear testing and on-the-go utility.
Total sponsored posts tracked (last 12 months)
Coldest leads with 5.8k sponsored posts, marginally ahead of G4Free (5.1k posts) and CYKLAR (2.7k posts). Across all three brands, the average volume is 4.5k posts, indicating mature, scaled influencer programs.
Sponsored posts by platform
Among these brands, Coldest leads on Instagram and TikTok and CYKLAR leads on YouTube. The gap is most notable on TikTok, with Coldest at 5.8k, G4Free at 5.1k, CYKLAR at 2.7k posts. G4Free's activity is particularly concentrated on TikTok. All three brands’ posting is overwhelmingly concentrated on TikTok, with little to no activity on Instagram or YouTube.
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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