Rebellious Fashion Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 4.2k pieces of influencer content sponsored by Rebellious Fashion over the last 12 months.
This report breaks down where & how Rebellious Fashion invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Rebellious Fashion, see here: Rebellious Fashion influencers.
Influencer activity throughout the year
Rebellious Fashion's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Rebellious Fashion's influencer activity by month
Number of sponsored posts
Rebellious Fashion's influencer output appears relatively consistent throughout the year, averaging about 342 sponsored posts per month. May recorded the highest volume at 457 posts (34% above average), while August was the quietest at 230 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Rebellious Fashion's sponsored influencer collaborations break down by social platform:
- TikTok: 3.9k posts (92.7%)
- Instagram: 303 posts (7.3%)
Rebellious Fashion's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Rebellious Fashion.
Here are 2 examples of Rebellious Fashion's recent sponsored collaborations (one each for Instagram, TikTok).
thilini.hewa x Rebellious Fashion
![Instagram post by @thilini.hewa for Rebellious Fashion. Caption reads: [...] with this stunning piece from....](https://images.od.modash.io/fc1191f6c50acaef18ee28ffbdb8e6a0ac854005)
Influencer bio
Fashion Model | Creator Style - Aesthetic - Beauty - Wellness Contact: thtnadeesha118@gmail.com 📍United Kingdom | Italy @hewa.design
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
oliwiaszwach x Rebellious Fashion
Influencer bio
@featuring oliwia 💌 : oliwiaszwach06@gmail.com 📸 insta : oliwia.szwach use code OLIWIASZWACH10 for 10% off supreme tan✨
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 99.4%
- Carousels: 0.6%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Rebellious Fashion are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Rebellious Fashion's influencers average views (TikTok)
Based on each influencer's average views per post
With 51.2% of partnerships featuring creators averaging 1K-5K views, Rebellious Fashion's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (930.1k avg views/post):
kaceygodden x Rebellious Fashion
Influencer bio
B shape representation! 💌 Partnerships@glowmanagement.eu 🌺 Uk based
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.8k avg views/post):
keitijaa_b x Rebellious Fashion
Influencer bio
🇱🇻 @𝑘𝑒𝑖𝑡𝑖𝑗𝑎
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Rebellious Fashion's repeat partnerships
Out of 1.7k unique influencers in our dataset, 209 of them (13%) posted content for Rebellious Fashion in 3 or more separate calendar months. The most consistent partner is @shanhoughton_x, who has collaborated across 11 months with 29 total posts.
Here are 3 examples of Rebellious Fashion's repeat influencer partnerships, with links to the sponsored content.
shanhoughton_x x Rebellious Fashion
![TikTok post by @shanhoughton_x for Rebellious Fashion. Caption reads: @Rebellious Fashion playsuit 🖤 Size - 10 [...].](https://images.od.modash.io/0981f8948f77b53b0adbd25c56d7bba1d6ad2fc6)
![TikTok post by @shanhoughton_x for Rebellious Fashion. Caption reads: @Rebellious Fashion dress of dreams 🖤✨ Size [...].](https://images.od.modash.io/ef8e3540fb7a4bfb4667bd53df57778388e0fed1)
![TikTok post by @shanhoughton_x for Rebellious Fashion. Caption reads: @Rebellious Fashion dress 🤎✨ Size - 10 [...].](https://images.od.modash.io/ee1ef2c7af460951ed2996d2e9de73eb8502e232)
hollyad123 x Rebellious Fashion
![TikTok post by @hollyad123 for Rebellious Fashion. Caption reads: @Rebellious Fashion 🤍#fyp #foru #ootd [...].](https://images.od.modash.io/1c518787f8a3c016c01e6cce2d55f1a7323cd915)
![TikTok post by @hollyad123 for Rebellious Fashion. Caption reads: @Rebellious Fashion cute cardi 🤍🖤#fyp [...].](https://images.od.modash.io/8cf1555f72ebcc9dd376b9bc2104b757d86b34e9)
summerchristiee4 x Rebellious Fashion
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United Kingdom is where Rebellious Fashion had the most influencer activity. 70% of their live influencer content in the last 12 months was posted by British influencers.
Based on the percentage of influencer content per market, other important markets include:
- United States (14.7%)
- Spain (2.9%)
- Nigeria (1.5%)
Rebellious Fashion's influencer activity by market
Here is another example of Rebellious Fashion collaborating with an influencer in United Kingdom.
lexibarringtonx x Rebellious Fashion
Rebellious Fashion's influencer activity vs. related brands
Rebellious Fashion overlaps heavily with Oh Polly and White Fox Boutique in occasionwear and trend-forward women’s fashion, with similar audiences that discover outfits through Instagram, TikTok, and affiliate-style creator programs.
Total influencer content
Rebellious Fashion vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
White Fox Boutique leads with 26.1k sponsored posts, significantly outpacing OH POLLY (10.2k posts) and Rebellious Fashion (4.2k posts). Across all three brands, the average volume is 13.5k posts, indicating mature, scaled influencer programs. White Fox Boutique has several times more total posts than Rebellious Fashion and OH POLLY.
By social platform
Rebellious Fashion vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, White Fox Boutique leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with White Fox Boutique at 13.8k, OH POLLY at 4.1k, Rebellious Fashion at 3.9k posts. Rebellious Fashion's activity is particularly concentrated on TikTok. On Instagram and YouTube, White Fox Boutique has several times more posts than Rebellious Fashion and OH POLLY.
By geographical market
Rebellious Fashion vs. related brands influencer activity (by country)
Estimated sponsored posts in Rebellious Fashion's top markets
White Fox Boutique has the highest estimated sponsored-post volume in United States (13k posts, 50.9%), United Kingdom (4.3k posts, 16.5%), Australia (3.1k posts, 11.9%), while OH POLLY leads in Brazil with 406 posts (4%), while Rebellious Fashion leads in Spain with 121 posts (2.9%). Looking at United States specifically, the split is White Fox Boutique at 13k posts (50.9%), OH POLLY at 4.2k posts (41.3%), Rebellious Fashion at 613 posts (14.7%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- OH POLLY's Influencer Marketing Strategy
- White Fox Boutique's Influencer Marketing Strategy
- Clean Simple Eats's Influencer Marketing Strategy
- Ugreen's Influencer Marketing Strategy
- Paul Mitchell's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
Frequently asked questions
Scaling your influencer program?
When you outgrow your mishmash of spreadsheets & free tools, try Modash. Find & email influencers, track campaigns, ship products & more - all in one place.