Rebellious Fashion Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 1.5k pieces of influencer content sponsored by Rebellious Fashion over the last 12 months.
This report breaks down where & how Rebellious Fashion invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Rebellious Fashion, see here: Rebellious Fashion influencers.
Influencer activity throughout the year
Rebellious Fashion's influencer campaigns are active year-round with notable month-to-month fluctuation. The two charts below show month-by-month data for:
- Total sponsored posts tracked
- Total views those posts generated
Rebellious Fashion's influencer activity by month
Number of sponsored posts
Rebellious Fashion's sponsored post volume appears to trend upward over the 12-month period, rising from 167 posts in January to 207 in December. The peak month, December, reached 207 posts, 64% higher than the monthly average of 126.
Rebellious Fashion's influencer activity by month (views)
Total views on sponsored video posts
November generated the most views at 7.5M, while March recorded the least at 138.9k. Across all tracked posts in the 12-month window, average views per post were 19k. Interestingly, the highest-view month (November) does not align with peak post volume (December), which could indicate performance differences across months. At a quarterly level, performance is strongest in Q4 (Oct-Dec). The top-performing tracked post, by @claireelcreative, generated 4M views.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Rebellious Fashion's sponsored influencer collaborations break down by social platform:
- TikTok: 1.5k posts (95.4%)
- Instagram: 71 posts (4.6%)
Rebellious Fashion's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Rebellious Fashion.
Here are 2 examples of Rebellious Fashion's recent sponsored collaborations (one each for Instagram, TikTok).
claireelcreative x Rebellious Fashion
![Instagram post by @claireelcreative for Rebellious Fashion. Caption reads: [...] can I have my life back..
Dress....](https://images.od.modash.io/1e65545d21815b74b344f5ef830f641b6c2427ee)
Influencer bio
Sober girl 💫 Confident living 📍UK | 73k on TikTok 🎥 Reels • Dance💃 • Travel • Fashion • Beauty 👇 All links here
Collaboration metrics
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oliwia_2438 x Rebellious Fashion
Influencer bio
19 💌 : oliwiaszwach06@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 99.9%
- Carousels: 0.1%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Rebellious Fashion are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Rebellious Fashion's influencers average views (TikTok)
Based on each influencer's average views per post
With 48.7% of partnerships featuring creators averaging 1K-5K views, Rebellious Fashion's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (212.5k avg views/post):
katielewisprivate x Rebellious Fashion
![TikTok post by @katielewisprivate for Rebellious Fashion. Caption reads: [...] #tiktok #grwm #influencer @Rebellious....](https://images.od.modash.io/a88cc86c5242e51b0556248678a5a888b8140b71)
Influencer bio
💌katiereynoldslewis09@icloud.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.8k avg views/post):
miss.glss x Rebellious Fashion
![TikTok post by @miss.glss for Rebellious Fashion. Caption reads: [...] out outfit inspo for you girlies....](https://images.od.modash.io/140b3f739a96a2588ef0b29a0c75a5866b8e59f5)
Influencer bio
Wear whatever YOU like🦋 @bekindbabe
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Rebellious Fashion's repeat partnerships
Out of 864 unique influencers in our dataset, 83 of them (10%) posted content for Rebellious Fashion in 3 or more separate calendar months. The most consistent partner is @blousymay, who has collaborated across 8 months with 11 total posts.
Here are 3 examples of Rebellious Fashion's repeat influencer partnerships, with links to the sponsored content.
blousymay x Rebellious Fashion
![TikTok post by @blousymay for Rebellious Fashion. Caption reads: @Rebellious Fashion this two piece is [...].](https://images.od.modash.io/21647523f2e5547f06bfc0ab07def21ca4a62bb2)
sharonthedancer9 x Rebellious Fashion
![TikTok post by @sharonthedancer9 for Rebellious Fashion. Caption reads: [...] to @purebuks🇬🇧🇳🇬 #rebelliousfashion....](https://images.od.modash.io/3b20719a4fb31343a94981aa100e9fcbc3cf23ff)
![TikTok post by @sharonthedancer9 for Rebellious Fashion. Caption reads: [...] #glam #BrideToBe #wifey @Rebellious Fashion....](https://images.od.modash.io/f8697944dadfd32948d49f37cfab66faaf871452)
![TikTok post by @sharonthedancer9 for Rebellious Fashion. Caption reads: [...] #fyp #nofilter #rebelliousfashion....](https://images.od.modash.io/3693851d3686ff53881e06cded17b999d39289eb)
shaunawhiteman x Rebellious Fashion
![TikTok post by @shaunawhiteman for Rebellious Fashion. Caption reads: [...] this black co-ord from @Rebellious Fashion....](https://images.od.modash.io/f659d0651a169ba6aa147915a815fd2a83fbaf66)
![TikTok post by @shaunawhiteman for Rebellious Fashion. Caption reads: [...] straight leg jeans from @Rebellious Fashion....](https://images.od.modash.io/29b59cc0d6fad3ccc3744b753deab0ae82ec233c)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United Kingdom is where Rebellious Fashion had the most influencer activity. 60.7% of their live influencer content in the last 12 months was posted by British influencers.
Based on the percentage of influencer content per market, other important markets include:
- United States (19.9%)
- Spain (2.8%)
- Brazil (2.2%)
Rebellious Fashion's influencer activity by market
Here is another example of Rebellious Fashion collaborating with an influencer in United Kingdom.
leilahusseinx x Rebellious Fashion
![TikTok post by @leilahusseinx for Rebellious Fashion. Caption reads: [...] x #summeroutfit #holiday #dress @Rebellious....](https://images.od.modash.io/a9a9278a6dcabe1b0853b0149fc7db29fbe84146)
Rebellious Fashion's influencer activity vs. related brands
Rebellious Fashion competes in trend-driven women’s apparel with a social-first, creator-heavy acquisition model. Fashion Nova and White Fox Boutique target similar shoppers and use comparable influencer strategies centered on hauls, party looks, and discounting.
Total influencer content
Rebellious Fashion vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Fashion Nova leads with 53.6k sponsored posts, significantly outpacing White Fox Boutique (7.4k posts) and Rebellious Fashion (1.5k posts). Across all three brands, the average volume is 20.9k posts, indicating mature, scaled influencer programs. Fashion Nova has many more total posts than Rebellious Fashion and White Fox Boutique.
By social platform
Rebellious Fashion vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, Fashion Nova leads on Instagram, TikTok, and YouTube. The gap is most notable on Instagram, with Fashion Nova at 39.4k, White Fox Boutique at 3.7k, Rebellious Fashion at 71 posts. Rebellious Fashion's activity is particularly concentrated on TikTok. On Instagram and TikTok, Fashion Nova has many more posts than Rebellious Fashion and White Fox Boutique, and Rebellious Fashion has no YouTube posts while the others do.
By geographical market
Rebellious Fashion vs. related brands influencer activity (by country)
Estimated sponsored posts in Rebellious Fashion's top markets
Fashion Nova has the highest estimated sponsored-post volume in United States (39k posts, 72.6%), Brazil (1.9k posts, 3.6%), United Kingdom (1.7k posts, 3.2%), while White Fox Boutique leads in Australia with 1k posts (13.5%), while Rebellious Fashion leads in Spain with 43 posts (2.8%). Looking at United States specifically, the split is Fashion Nova at 39k posts (72.6%), White Fox Boutique at 3.6k posts (47.9%), Rebellious Fashion at 305 posts (19.9%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 2 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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