We analyzed 3.3k pieces of influencer content sponsored by Rebellious Fashion over the last 12 months.
This report breaks down where & how Rebellious Fashion invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Rebellious Fashion, see here: Rebellious Fashion influencers.
Rebellious Fashion's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
Rebellious Fashion's influencer output appears relatively consistent throughout the year, averaging about 275 sponsored posts per month. January recorded the highest volume at 352 posts (28% above average), while March was the quietest at 143 posts.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Rebellious Fashion's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Rebellious Fashion.
Here are 2 examples of Rebellious Fashion's recent sponsored collaborations (one each for Instagram, TikTok).
Influencer bio
Sober girl 💫 Confident living 📍UK | 73k on TikTok 🎥 Reels • Dance💃 • Travel • Fashion • Beauty 👇 All links here
Collaboration metrics
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Influencer bio
@featuring oliwia 💌 : oliwiaszwach06@gmail.com 📸 insta : oliwia.szwach use code OLIWIASZWACH10 for 10% off supreme tan✨
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
💡 Related resource: How To Find TikTok Influencers.
For their top social platform (TikTok), here is a breakdown of the type of influencers Rebellious Fashion are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 49.8% of partnerships featuring creators averaging 1K-5K views, Rebellious Fashion's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (1.5M avg views/post):
Influencer bio
B shape representation! 💌 Partnerships@glowmanagement.eu 🌺 Uk based
Collaboration metrics
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And here is another example with a smaller creator on TikTok (9.9k avg views/post):
Influencer bio
Mom to 3🖤 It's like a FaceTime here @megj2xx Email 📧 meganj1992x@outlook.com
Collaboration metrics
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Out of 1.4k unique influencers in our dataset, 185 of them (13%) posted content for Rebellious Fashion in 3 or more separate calendar months. The most consistent partner is @shaunawhiteman, who has collaborated across 11 months with 32 total posts.
Here are 3 examples of Rebellious Fashion's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United Kingdom is where Rebellious Fashion had the most influencer activity. 61.6% of their live influencer content in the last 12 months was posted by British influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of Rebellious Fashion collaborating with an influencer in United Kingdom.
Rebellious Fashion, OH POLLY, and White Fox Boutique target similar social-first shoppers looking for going-out and trend-led women’s fashion. They compete heavily on influencer hauls, discount codes, and fast product cycles.
Total sponsored posts tracked (last 12 months)
White Fox Boutique leads with 26.6k sponsored posts, significantly outpacing OH POLLY (10.1k posts) and Rebellious Fashion (3.3k posts). Across all three brands, the average volume is 13.4k posts, indicating mature, scaled influencer programs. White Fox Boutique has far more total posts than Rebellious Fashion and OH POLLY.
Sponsored posts by platform
Among these brands, White Fox Boutique leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with White Fox Boutique at 14k, OH POLLY at 3.1k, Rebellious Fashion at 3.1k posts. Rebellious Fashion's activity is particularly concentrated on TikTok. White Fox Boutique has far more Instagram and TikTok posts than Rebellious Fashion and OH POLLY, while Rebellious Fashion has no YouTube posts.
Estimated sponsored posts in Rebellious Fashion's top markets
White Fox Boutique has the highest estimated sponsored-post volume in United States (14k posts, 51.4%), United Kingdom (4.9k posts, 18.5%), Australia (3.6k posts, 13.7%), while OH POLLY leads in Brazil with 374 posts (3.7%), while Rebellious Fashion leads in Spain with 80 posts (2.4%). Looking at United States specifically, the split is White Fox Boutique at 14k posts (51.4%), OH POLLY at 4.1k posts (40.2%), Rebellious Fashion at 675 posts (20.2%).
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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