Rebellious Fashion Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 4.8k pieces of influencer content sponsored by Rebellious Fashion over the last 12 months.
This report breaks down where & how Rebellious Fashion invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Rebellious Fashion, see here: Rebellious Fashion influencers.
Influencer activity throughout the year
Rebellious Fashion's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Rebellious Fashion's influencer activity by month
Number of sponsored posts
Rebellious Fashion's influencer output appears relatively consistent throughout the year, averaging about 392 sponsored posts per month. July recorded the highest volume at 542 posts (38% above average), while September was the quietest at 284 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Rebellious Fashion's sponsored influencer collaborations break down by social platform:
- TikTok: 4.5k posts (92.9%)
- Instagram: 342 posts (7.1%)
Rebellious Fashion's influencer activity by platform
Share of sponsored content by social network
Content format by platform
Share of all sponsored posts.
TikTok influencer marketing is a clear focus for Rebellious Fashion.
Here are 2 examples of Rebellious Fashion's recent sponsored collaborations (one each for Instagram, TikTok).
thilini.hewa x Rebellious Fashion
![Instagram post by @thilini.hewa for Rebellious Fashion. Caption reads: [...] with this stunning piece from....](https://images.od.modash.io/fc1191f6c50acaef18ee28ffbdb8e6a0ac854005)
Influencer bio
Fashion Model | Creator Style - Aesthetic - Beauty - Wellness Contact: thtnadeesha118@gmail.com 📍United Kingdom | Italy @hewa.design
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
stephaniegeorginia x Rebellious Fashion
Influencer bio
Back up account @stephanie__savage FOLLOW MY HOW TO EARN OR TIKTOK GUIDE 💸
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 98.8%
- Carousels: 1.2%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Rebellious Fashion are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Rebellious Fashion's influencers average views (TikTok)
Based on each influencer's average views per post
With 49.4% of partnerships featuring creators averaging 1K-5K views, Rebellious Fashion's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (726.1k avg views/post):
kaceygodden x Rebellious Fashion
Influencer bio
B shape representation! 💌 Partnerships@glowmanagement.eu 🌺 Uk based
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (10.0k avg views/post):
trinityhamilll x Rebellious Fashion
Influencer bio
fashion | lifestyle | travel ☁️ 💌trinityhamillx@outlook.com GETYOURGUIDE DISCOUNT CODE 🌺TRINITYHAMILLL5
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Rebellious Fashion's repeat partnerships
Out of 1.8K unique influencers in our dataset, 230 of them (13%) posted content for Rebellious Fashion in 3 or more separate calendar months. The most consistent partner is @summerchristiee4, who has collaborated across 12 months with 131 total posts.
Here are 3 examples of Rebellious Fashion's repeat influencer partnerships, with links to the sponsored content.
summerchristiee4 x Rebellious Fashion
![TikTok post by @summerchristiee4 for Rebellious Fashion. Caption reads: [...] is this!!🤍🤏🏻🤏🏻 @Rebellious Fashion....](https://images.od.modash.io/94c0b5f72da281770f0900520977f34d4fc8504c)
indisparkes x Rebellious Fashion
![TikTok post by @indisparkes for Rebellious Fashion. Caption reads: [...] is sooooo stunning wow @Rebellious Fashion....](https://images.od.modash.io/79e317a05d96eb27c230e056b0ff92dad957af1b)
![TikTok post by @indisparkes for Rebellious Fashion. Caption reads: [...] and style wow yes @Rebellious Fashion 🤍....](https://images.od.modash.io/9e4caa6f83126c877a6d7b0a508a8048119bedae)
hollyad123 x Rebellious Fashion
![TikTok post by @hollyad123 for Rebellious Fashion. Caption reads: @Rebellious Fashion 🤍#fyp #ootd [...].](https://images.od.modash.io/f05bb272e7db6945be69306dadf62f37cac2324f)
![TikTok post by @hollyad123 for Rebellious Fashion. Caption reads: @Rebellious Fashion 🤍#fyp #foru #ootd [...].](https://images.od.modash.io/1c518787f8a3c016c01e6cce2d55f1a7323cd915)
![TikTok post by @hollyad123 for Rebellious Fashion. Caption reads: @Rebellious Fashion 🩷💖🌸💗💞#fyp [...].](https://images.od.modash.io/bd01352e2ead995b8571e853c21bf59d45977e2d)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United Kingdom is where Rebellious Fashion had the most influencer activity. 67.7% of their live influencer content in the last 12 months was posted by British influencers.
Based on the percentage of influencer content per market, other important markets include:
- United States (15.8%)
- Spain (2.8%)
- Nigeria (2.1%)
Rebellious Fashion's influencer activity by market
Here is another example of Rebellious Fashion collaborating with an influencer in United Kingdom.
oliwiaszwach x Rebellious Fashion
Rebellious Fashion's influencer activity vs. related brands
Rebellious Fashion is a trend-led women’s fast-fashion player; Femme Luxe and OH POLLY target similar occasionwear/going-out shoppers and rely on comparable influencer-led demand generation.
Total influencer content
Rebellious Fashion vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
OH POLLY leads with 7.2K sponsored posts, significantly outpacing Rebellious Fashion (4.8K posts) and Femme Luxe (189 posts). Across all three brands, the average volume is 4.1K posts, indicating mature, scaled influencer programs. Rebellious Fashion has far more posts than Femme Luxe but fewer than OH POLLY overall.
By social platform
Rebellious Fashion vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Rebellious Fashion leads on TikTok, while OH POLLY has the most activity on Instagram and YouTube. The gap is most notable on Instagram, with OH POLLY at 3.1K, Rebellious Fashion at 342, Femme Luxe at 110 posts. Rebellious Fashion's activity is particularly concentrated on TikTok. OH POLLY has many more Instagram posts than both Rebellious Fashion and Femme Luxe.
By geographical market
Rebellious Fashion vs. related brands influencer activity (by country)
Estimated sponsored posts in Rebellious Fashion's top markets
Rebellious Fashion has the highest estimated sponsored-post volume in United Kingdom (3.3K posts, 67.7%), Spain (135 posts, 2.8%), suggesting a Europe focus, while OH POLLY has the highest estimated sponsored-post volume in United States (2.6K posts, 36.1%), India (326 posts, 4.5%), while Femme Luxe leads in Brazil with 10 posts (5.1%). Looking at United Kingdom specifically, the split is Rebellious Fashion at 3.3K posts (67.7%), OH POLLY at 1.5K posts (21.2%), Femme Luxe at 80 posts (42.5%). Rebellious Fashion's strength in United Kingdom may indicate a home-market focus, while OH POLLY shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Femme Luxe's Influencer Marketing Strategy
- OH POLLY's Influencer Marketing Strategy
- Tru Fru's Influencer Marketing Strategy
- Goodr's Influencer Marketing Strategy
- KILLSTAR's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
Frequently asked questions
Scaling your influencer program?
When you outgrow your mishmash of spreadsheets & free tools, try Modash. Find & email influencers, track campaigns, ship products & more - all in one place.