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10/16/2026
summermckeen
@summermckeen
17 Sep, 26
![Instagram post by @summermckeen for OUAI. Caption reads: letting @theouai transport me to a beautiful [...].](https://images.od.modash.io/a8d2194a13b67a28a273b350ff41df1e801df568)
0:51
1.6k
22
259.6k
letting @theouai transport me to a beautiful [...]
Emilia Marantos
@byemmaleah
17 Sep, 26
![Instagram post by @byemmaleah for OUAI. Caption reads: [...] for the glossiest hair!! products @theouai....](https://images.od.modash.io/0b7006fa782795083de4fa45113329805ccb25e3)
0:07
1.3k
64
37.5k
[...] for the glossiest hair!! products @theouai detox shampoo* @kerastase_official gloss [...]
Maria Helen Rue
@thetopnotesxo
16 Sep, 26
0:44
172
28
46.2k
pov: I’m describing @theouai’s new laurel canyon eau de parfum to you [...]
aishat
@aishatam
16 Sep, 26
![Instagram post by @aishatam for OUAI. Caption reads: [...] in my scent library: laurel canyon by....](https://images.od.modash.io/86bb6a4ed460449a75f160ad3c2ef2031fd73e0b)
0:15
201
27
16.5k
[...] in my scent library: laurel canyon by @theouai - there’s something so special about [...]
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Adelene Teoh
@aadeleneteoh
16 Sep, 26
![Instagram post by @aadeleneteoh for OUAI. Caption reads: [...] home was a fragrance 🕊️🍃 the latest....](https://images.od.modash.io/b71f85e2e7e8c7cb5dc7e516314a08b04b0656ab)
0:16
175
29
6.9k
[...] home was a fragrance 🕊️🍃 the latest @theouai Eau de Parfum in Laurel Canyon smells like [...]
Rebecca Kula
@noavko
05 Sep, 26
![Instagram post by @noavko for OUAI. Caption reads: [...] £12 200ml @slickgorilla & £26 177ml @theouai....](https://images.od.modash.io/d7ff4df0b6d75843d6e25dcdd3eeb40efec76b17)
1:05
282
146
38.3k
[...] £12 200ml @slickgorilla & £26 177ml @theouai ~ apply through all hair 4. SCRUNCHHHH 🤪 [...]
Charity
@pinaydora
25 Aug, 26
0:15
151
82
5.2k
summer leave in conditioner ft. @theouai 🌴🥥👙 *gifted ——- 🏷️ #ouai #haircare [...]
JOURDAN SLOANE CHILDRESS
@jourdansloanechildress
30 Jul, 26
![Instagram post by @jourdansloanechildress for OUAI. Caption reads: [...] summer hair routine in one bottle. @theouai....](https://images.od.modash.io/ab139ac18ed63c148a5f01297ac5239e5cd3a158)
0:35
25
1.5M
[...] summer hair routine in one bottle. @theouai #OUAIPartner
Emilia Marantos
@byemmaleah
14 Sep, 26
![Instagram post by @byemmaleah for OUAI. Caption reads: [...] off* @tangleteezer detangler brush* @theouai....](https://images.od.modash.io/040c8159bf457b28351ac456fbed365ef0340810)
0:18
1.2k
46
36.9k
[...] off* @tangleteezer detangler brush* @theouai scalp serum* @k18hair_uk heat bounce [...]
sam free
@samanthafrree
04 Sep, 26
0:30
31
29.7k
back to the 70s with @theouai new laurel canyon scent 🎞️🏹 #OUAIpartner
Liliana Venz
@lilianavenz
20 Aug, 26
![Instagram post by @lilianavenz for OUAI. Caption reads: [...] is a good leave in conditioner!!....](https://images.od.modash.io/a9c7e652728b44297c14f44aec7c7d64288946e7)
1:00
214
34
7.3k
[...] is a good leave in conditioner!! #OUAIPartner @theouai
Vivian Yun
@vivianyunn
30 Jul, 26
![Instagram post by @vivianyunn for OUAI. Caption reads: [...] just came out in 3 new scents 😍 @theouai....](https://images.od.modash.io/c02eb1c88550a573cc395cf42f6fa10c7110fe5e)
0:51
28
85.4k
[...] just came out in 3 new scents 😍 @theouai #OUAIPartner #bleachedhair #haircare
Michelle Ngatimin
@michellengatimin
10 Sep, 26
0:49
504
19
17.8k
Discovering @theouai latest fragrance 'Laurel Canyon' with the [...]
Elle Smith
@officialellesmith
31 Aug, 26
4.3k
16
you should pay attention #OUAIPartner @theouai
isabel wright
@thewrightglow
16 Aug, 26
![Instagram post by @thewrightglow for OUAI. Caption reads: [...] @clarinsuk hair therapy range @theouai fine....](https://images.od.modash.io/d401a6ec6c635bac849e3aab25f025e75066c91d)
0:12
608
36
10.1k
[...] @clarinsuk hair therapy range @theouai fine hair shampoo @helloklean shower [...]
Urja Tanta
@uurrjjaa
17 Jul, 26
![Instagram post by @uurrjjaa for OUAI. Caption reads: [...] @lavieworld @gubb_world @guerlain @theouai....](https://images.od.modash.io/df7bfb47e1344c9a3811ba324c053ebb428f5a6b)
1:40
969
15
37.8k
[...] @lavieworld @gubb_world @guerlain @theouai #prhaul#prpackage#fyp
Ashlynn Rudzinski
@arud_
08 Sep, 26
0:28
14
31.9k
taking the scenic route with @theouai’s new Laurel Canyon 🌱 #ouaipartner
dru
@drumaq
27 Aug, 26
1:18
703
55
19k
my beach bum essentials ft @theouai #OUAIPartner
Carrie MacMahon
@carrieanne_
12 Aug, 26
0:06
1.8k
53
17.3k
girl essentials 🎀🩶☁️ ft: the new @theouai leave in conditioner in melrose place! I’m [...]
Jessamine Black
@jessaminesblack
07 Jul, 26
0:23
31
10.9M
@theouai’s Leave In Conditioner is like a tall [...]
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