15 Influencer Marketing Examples in the Italian Market
1. @carlottafiasella X Clinique Italia
Carlotta Fiasella Garbarino promoted Clinique Italia 10 times on Instagram between February 2024 and January 2026. In total, those 10 posts generated 4.0M views, with a 2.1% engagement rate, and $129.1k EMV. The posts highlight skincare routines and makeup looks, especially for healthy skin.
Carlotta Fiasella Garbarino
Italy
sembro alta, in realtà sono l’ottavo nano di Biancaneve :)
M R D A N I E L promoted NABLA Cosmetics 62 times on Instagram between September 2021 and December 2025. In total, those 62 posts generated 32.3M views, with a 2.1% engagement rate, and $1.1M EMV. The collaboration showcases a capsule lip collection and its backstage creation.
M R D A N I E L
Italy
Celebrity Makeup Artist
📍MILAN
Info@mrdanielmakeup.com
S A B R I N A G. NEGRI promoted SHEIN 18 times on Instagram between July 2022 and December 2025. In total, those 18 posts generated 8.9M views, with a 3.7% engagement rate, and $270.4k EMV. The posts highlight festive outfit inspiration and trendy clothing options.
S A B R I N A G. NEGRI
Italy
Love today, Love tomorrow ❤️
Tratto da una storia vera…
Maurizio Merluzzo promoted Prozis 29 times on Instagram between June 2021 and December 2025. In total, those 29 posts generated 20.2M views, with a 2.6% engagement rate, and $698.6k EMV. Their content features humorous gym/fitness content with a discount code.
Barbascura eXtra promoted Barbascura X 35 times on YouTube between October 2023 and December 2025. In total, those 35 posts generated 13.6M views, with a 6.2% engagement rate, and $507.4k EMV. The collaboration showcases discounts, tour dates, and financial investment opportunities.
Barbascura eXtra
Italy
Il secondo canale in bassa risoluzione di Barbascura X
Carlotta Ferlito ♡ promoted L'Oréal Paris 19 times on Instagram between November 2023 and December 2025. In total, those 19 posts generated 39.4M views, with a 2.6% engagement rate, and $1.2M EMV. The posts highlight L'Oréal Paris products as gift ideas for different ages and beauty needs.
Carlotta Ferlito ♡
Italy
Ginnastica, cappuccini e altre cose 🎓🤸🏼♀️ #girlsgirl
2012~2016 Olympian 🇬🇧/🇧🇷
💌 carlottaferlito15@gmail.com
Hai colto le citazioni? Perché se si, ti amo ancora di più ahhaha😂
Scherzi a parte, torno su questi schermi perché la rubrica “cosa caspita regalo a Natale?” non passa mai di moda, anzi la trovo mega utile! 🎄🤶🏻
Io ti propongo siero e crema @lorealparis che se mi segui sai già che uso da anni letteralmente, lasciano una pelle stupenda!
Però se il regalo fosse che ne so per tua mamma o tua nonna, amo ci sono per ogni età e esigenza! Che ne pensi?
Fammi sapere 🤍
Acquista n. 1 prodotto viso a scelta della linea Revitalift o Age Perfect, invia un sms e parteciperai all’estrazione per provare a
vincere un voucher per un viaggio in Lapponia per 2!
Regolamento su www.loreal-paris.it Concorso “PROVA A VINCERE UN VOUCHER PER UN VIAGGIO IN LAPPONIA” valido dal
01.11.2025 al 31.01.2026 Valore montepremi €5.700,00 (IVA inclusa).
#ADV #skincare #lorealitaliatribe #ideeregalo
Carlotta Ferlito ♡
@carlyferly
06 Dec, 25
5.2k
36
Amica qui per svoltarti il regalo di Natale perfetto per le tue bff: le pochette @lorealparis con i loro prodotti iconici saranno super apprezzate! Del resto chi di noi non ama un ottimo mascara o un’iconica combo labbra rossa? Fammi sapere se le regalerai o riceverai ❤️
Manda suBBito queste foto alla tua bff così non sbaglia😂
#makeup #LOrealParisXMAS #adv
#LOrealParisUnColpoDiClasse #lorealitaliatribe
Carlotta Ferlito ♡
@carlyferly
22 Jul, 25
831.4k
6.6k
69
Amo d’estate il rischio che i capelli si trasformino in paglia tipo quella che trovi nelle stalle fidati, è dietro l’angolo😂
Quando prendi il sole e fai i bagni proteggi la chioma, mi raccomando☀️
Io uso Olio Straordinario di @lorealparis che uso da asciutti per lucidarli e ripararli dai raggi solari e da bagnati per nutrirli e proteggerli dal calore dell’asciugatura.
Tu l’hai già provato?
#Hair #adv #OvunqueTiPortilEstate#LOREALITALIA
Alessandro Matri promoted Mabina Gioielli 17 times on Instagram between September 2023 and December 2025. In total, those 17 posts generated 3.9M views, with a 2.3% engagement rate, and $119.3k EMV.
M R D A N I E L promoted L'Oréal Paris 24 times on Instagram between October 2023 and December 2025. In total, those 24 posts generated 25.0M views, with a 2.1% engagement rate, and $882.1k EMV. The posts highlight makeup looks created for @elodie's 2025 tour using L'Oréal Paris products.
M R D A N I E L
Italy
Celebrity Makeup Artist
📍MILAN
Info@mrdanielmakeup.com
Cecilia Zagarrigo 🎀 promoted ghd Italia 12 times on Instagram between January 2024 and December 2025. In total, those 12 posts generated 3.4M views, with a 2.1% engagement rate, and $108.2k EMV. The collaboration showcases ghd tools as the perfect Christmas gift and includes styling tutorials.
Cecilia Zagarrigo 🎀
Italy
Mamma di Mia e di Matilde 🍼
👩🏻❤️💋👨🏻 @moreno_casamassima
Mamma felice e fidanzata psicopatica😂
Founder: @events_mammamia
cecilia@mocastudio.eu 💌
M R D A N I E L promoted Lancôme 12 times on Instagram between November 2021 and November 2025. In total, those 12 posts generated 12.2M views, with a 2.1% engagement rate, and $409.4k EMV. The collaboration showcases glam makeup looks, including bridal and smokey eye styles.
M R D A N I E L
Italy
Celebrity Makeup Artist
📍MILAN
Info@mrdanielmakeup.com
✨ Bridal glow for the beautiful @Beccaxbloom on her wedding day ✨
Using @lancomeofficial
Hair @thestudiocomo
#adv #mrdaniel #lancomeskincare #lancomemakeup #lancomefragrance #lorealitalia
Nicky Passarella promoted L'Oréal Paris 17 times on Instagram between March 2023 and November 2025. In total, those 17 posts generated 6.4M views, with a 3.5% engagement rate, and $229.6k EMV. The collaboration showcases makeup for events, skincare, and gifting.
Nicky Passarella
Italy
Se vuoi provarci con me lascia perdere, se vuoi ho una sorella uguale.
📩 nicky@doom-entertainment.com
scusa loredana per averti sempre mangiato i cioccolatini, ma hai un gran bel beauty natalizio e una pochette @lorealparis che ti aspettano! #adv #makeup #LOrealParisXMAS #LOrealParisUnColpoDiClasse #lorealitaliatribe
Nicky Passarella
@nickypassarella
15 Oct, 25
199.3k
7.1k
21
viso rimpolpato anche a 200 km/h, grazie Revitalift Filler di @lorealparis #adv #nonilsolitoacidoialuronico #skin #lorealitaliatribe
Nicky Passarella
@nickypassarella
12 Feb, 25
55.4k
68
godetevi le foto di me tutta pronta preparata da @lorealparis per l’evento musicale più attesa dell’anno. makeup incredibile che ho amato alla follia e che ha pure resistito a tutte le lacrime che ho versato🤧 grazie per le emozioni✨
#invitedby @lorealparis ❤️
Cesare Del Mirani e Carmen Albanese promoted air up 12 times on Instagram between January 2024 and November 2025. In total, those 12 posts generated 5.5M views, with a 5.1% engagement rate, and $192.8k EMV. The collaboration showcases enjoying everyday moments and travel with flavored hydration.
Cesare Del Mirani e Carmen Albanese
Italy
Unisciti alla famiglia! Siamo 3,4 MILIONI!
1,5 milione TikTok | 611K YouTube | 640K Facebook
Collab: momoekika@arkadia.agency
In elenco AGCOM
M R D A N I E L promoted Clinique Italia 12 times on Instagram between July 2021 and October 2025. In total, those 12 posts generated 10.3M views, with a 2.1% engagement rate, and $340.1k EMV. The collaboration showcases natural, everyday makeup looks using new product releases.
M R D A N I E L
Italy
Celebrity Makeup Artist
📍MILAN
Info@mrdanielmakeup.com
Carlotta Fiasella Garbarino promoted Sephora Italia 12 times on Instagram between May 2024 and September 2025. In total, those 12 posts generated 7.7M views, with a 2.1% engagement rate, and $251.2k EMV. The collaboration showcases specific makeup product reviews and bold eye looks.
Carlotta Fiasella Garbarino
Italy
sembro alta, in realtà sono l’ottavo nano di Biancaneve :)
15. @carlottafiasella X L'Oréal Professionnel Paris
Carlotta Fiasella Garbarino promoted L'Oréal Professionnel Paris 14 times on Instagram between June 2023 and September 2025. In total, those 14 posts generated 18.0M views, with a 2.1% engagement rate, and $574.1k EMV. The posts highlight Metal Detox haircare for healthy, hydrated summer hair.
Carlotta Fiasella Garbarino
Italy
sembro alta, in realtà sono l’ottavo nano di Biancaneve :)
Non c’è due senza tre ✨
Grazie a @lorealpro per aver reso possibile questo hairlook 🖤
#haircare #MetalDetox #lorealitalia #suppliedby @grant_hairdresser
Carlotta Fiasella Garbarino
@carlottafiasella
30 Jun, 25
7.9M
6.2k
34
Sole, mare… e capelli sempre idratati ☀️🩵
Il vostro must estivo è la maschera #MetalDetox di @lorealpro #adv #haircare
Carlotta Fiasella Garbarino
@carlottafiasella
08 May, 25
29.3k
32
Day at the office👔💼
#haircare #adv #hairexpertsummit @lorealpro
![Instagram post by @carlottafiasella for Clinique Italia. Caption reads: [...] che emozione!!!🫧🧼
@cliniqueitalia....](https://images.od.modash.io/b2a43d049ea9e446cf3a82aae959fb698442d6d0)
![Instagram post by @carlottafiasella for Clinique Italia. Caption reads: [...] meet the new version of @cliniqueitalia....](https://images.od.modash.io/d0ffe94ccf51db80086864e89352c5e946675b7a)
![Instagram post by @carlottafiasella for Clinique Italia. Caption reads: con @cliniqueitalia 🫧 la mia pelle resta al [...].](https://images.od.modash.io/ddf2415142bc769624fc081a4024fb2ec6a623b9)
![Instagram post by @mrdanielmakeup for NABLA Cosmetics. Caption reads: [...] NI
🤎DREAM
🤎MUSE
🤎STAGE
@nablacosmetics....](https://images.od.modash.io/cc7c4702cdfb62ac74dfdcc7cddc02049e1940a3)
![Instagram post by @mrdanielmakeup for NABLA Cosmetics. Caption reads: [...] 🤎
MRDANIEL X NABLA
@nablacosmetics....](https://images.od.modash.io/65e4f9ae5be9180b8f73994179dfcb8a610dfbbe)
![Instagram post by @mrdanielmakeup for NABLA Cosmetics. Caption reads: [...] the world to me. 🩶
@nablacosmetics....](https://images.od.modash.io/d7c9952d9b343b93de3c9a46bd0985a51049c8e4)
![Instagram post by @sabrinaghio for SHEIN. Caption reads: [...] sera più magica dell’anno? ✨
@shein_it....](https://images.od.modash.io/3e77fa5b9c9efe5b9892b262767a6bf80212e670)
![Instagram post by @sabrinaghio for SHEIN. Caption reads: [...] il tuo preferito??? 1-5 ???
@shein_it....](https://images.od.modash.io/a33402c8b669fade1289e5e2d63c676b01b18c37)
![Instagram post by @sabrinaghio for SHEIN. Caption reads: [...] 50 sfumature di marrone 🤎
Con @shein_it....](https://images.od.modash.io/affa8e860e559acfac493d149394c17557d834f4)
![Instagram post by @themerluzz for Prozis. Caption reads: [...] step, scorta su @prozis: codice MERLUZZ10....](https://images.od.modash.io/680a16a25fcb734a19f8c8157f50b99c1c76cdfa)
![Instagram post by @themerluzz for Prozis. Caption reads: [...] del BLACK FRIDAY su @prozis 🏋️e con il....](https://images.od.modash.io/8907daf55d77309e8ebaa22904bdaf77fb8f2fca)
![Instagram post by @themerluzz for Prozis. Caption reads: [...] 🧚🏻
Col codice sconto @prozis MERLUZZ10....](https://images.od.modash.io/ad162b6e86ac1d5a4af1fa618a591148497f1edc)
![YouTube post by @BarbascuraEXtra for Barbascura X. Caption reads: [...] da Barbascura X e Gabriele T.
Revisione....](https://images.od.modash.io/ec6befaa5e23ecdbecdf0bb8f843862d5a89f3f4)
![YouTube post by @BarbascuraEXtra for Barbascura X. Caption reads: [...] da BarbascuraX e Jacopo De Luca
Montaggio....](https://images.od.modash.io/b2bcf6d4bb00a04647e49b4ff88d48bda1c4202b)
![YouTube post by @BarbascuraEXtra for Barbascura X. Caption reads: [...] da BarbascuraX e Stefania [...].](https://images.od.modash.io/82a2f30cebd7b8967aff7793bbc3bbac3e500e8e)
![Instagram post by @alessandro_matri_32 for Mabina Gioielli. Caption reads: [...] #MabinaGioielli #adv.](https://images.od.modash.io/74ae5465861d0084a3cefe8d13b0aa3a1d1c16b6)
![Instagram post by @alessandro_matri_32 for Mabina Gioielli. Caption reads: [...] #MabinaGioielli #adv.](https://images.od.modash.io/e5849600428e62d29c1f4b0b0241f929c5e836f1)
![Instagram post by @alessandro_matri_32 for Mabina Gioielli. Caption reads: [...] #MabinaGioielli #adv.](https://images.od.modash.io/9db3e8098ffcc06586059c62b5e400b0360cddab)
![Instagram post by @cecilia_zagarrigo for ghd Italia. Caption reads: [...] Natale quest’anno te lo fa @ghditalia con la....](https://images.od.modash.io/fea5d037602d0637ba4cf80553d65f6e5e9f2fa7)
![Instagram post by @cecilia_zagarrigo for ghd Italia. Caption reads: [...] collezione #ghdcherrychic di @ghditalia è....](https://images.od.modash.io/a46d56b65f591efc07244834b2be33f37e33fc5d)
![Instagram post by @momoekika for air up. Caption reads: [...] preferisce pizza, divano e @airup #adv....](https://images.od.modash.io/a53548fd1b4792f30cc5e55d4400ea4ade44776e)
![Instagram post by @momoekika for air up. Caption reads: [...] scoperta cambierà il mondo!
@airup #adv....](https://images.od.modash.io/0dce02e11ad66628fa95603cdaa02fd22d9d38b8)
![Instagram post by @momoekika for air up. Caption reads: [...] della partenza, soprattutto @airup !
Con il....](https://images.od.modash.io/21d4dcfac9f52fbce35c547bd6b047f3809e6928)
![Instagram post by @mrdanielmakeup for Clinique Italia. Caption reads: [...] accents.
The NEW!! @cliniqueitalia High....](https://images.od.modash.io/825ef4feea1110fe0f6b0759ea037fba0e6086df)
![Instagram post by @carlottafiasella for Sephora Italia. Caption reads: [...] eyes
@cliniqueitalia @sephoraitalia
....](https://images.od.modash.io/b78d62aad008dd0b93e03a1db8efc886001b98c8)
![Instagram post by @carlottafiasella for Sephora Italia. Caption reads: [...] trovate in esclusiva da @sephoraitalia....](https://images.od.modash.io/5ccf56193d7af718ea90598426246273ab5f5ae8)
![Instagram post by @carlottafiasella for Sephora Italia. Caption reads: [...] Plumping Lip Oil Gloss 🩷
@sephoraitalia....](https://images.od.modash.io/30436aaa2461a6571b089af426b9f81801c6ea69)
