15 Influencer Marketing Examples in the Italian Market
1. @nickypassarella X Lancôme
Nicky Passarella promoted Lancôme 12 times on Instagram between April 2024 and April 2026. In total, those 12 posts generated 1.7M views, with a 4.5% engagement rate, and $87.8k EMV. The collaboration showcases makeup tutorials for achieving a glam goddess look.
Nicky Passarella
Italy
Se vuoi provarci con me lascia perdere, se vuoi ho una sorella uguale.
📩 nicky@doom-entertainment.com
in elenco AGCOM
#adv @lancomeofficial GRWM per una magica serata ✨ #lancomeskincare #lancomemakeup #lorealitaliatribe
Nicky Passarella
@nickypassarella
06 Feb, 26
63.6k
73
#adv @lancomeofficial nuovo mascara LASH IDÔLE CURL GODDESS e ti scordi pure com’è fatto un piegaciglia💅🏼🥰 #lancomemakeup #lorealitaliatribe #curlgoddess
Cecilia Zagarrigo 🎀 promoted ghd Italia 15 times on Instagram between February 2022 and April 2026. In total, those 15 posts generated 5.9M views, with a 2.2% engagement rate, and $185k EMV. The collaboration showcases versatile hair styling for everyday life and special occasions.
Cecilia Zagarrigo 🎀
Italy
Mamma di Mia e di Matilde 🍼
👩🏻❤️💋👨🏻 @moreno_casamassima
Founder: @events_mammamia
cecilia@mocastudio.eu 💌
In elenco AGCOM
Luisa Ranieri promoted BVLGARI 13 times on Instagram between October 2024 and March 2026. The posts had a 2.5% engagement rate, and $14.6k EMV. The collaboration showcases glamorous events and Italian locations with Bulgari jewelry.
Alessandro Matri promoted Mabina Gioielli 21 times on Instagram between September 2023 and March 2026. In total, those 21 posts generated 3.9M views, with a 3.1% engagement rate, and $121.5k EMV. The collaboration showcases stylish men's jewelry as key details to elevate a look.
Carlotta Fiasella Garbarino promoted Dior Beauty 11 times on Instagram between March 2024 and March 2026. In total, those 11 posts generated 639.6K views, with a 3.1% engagement rate, and $48.8k EMV. The posts highlight Dior makeup and fragrance for different beauty aesthetics.
Carlotta Fiasella Garbarino
Italy
sembro alta, in realtà sono l’ottavo nano di Biancaneve :)
In elenco AGCOM
Cesare Del Mirani e Carmen Albanese promoted air up 13 times on Instagram between January 2024 and March 2026. In total, those 13 posts generated 6.2M views, with a 2.2% engagement rate, and $218k EMV. The posts highlight quirky, relatable everyday moments enhanced by flavorful hydration.
Cesare Del Mirani e Carmen Albanese
Italy
Unisciti alla famiglia! Siamo 3,6 MILIONI!
1,6 milione TikTok | 640K YouTube | 673K Facebook
Collab: momoekika@arkadia.agency
In elenco AGCOM
Maurizio Merluzzo promoted Prozis 34 times on Instagram between June 2021 and March 2026. In total, those 34 posts generated 33.0M views, with a 2.4% engagement rate, and $1.1M EMV. The posts highlight gym-related comedy paired with a discount code.
Nicky Passarella promoted Armani beauty 13 times on Instagram between August 2024 and February 2026. In total, those 13 posts generated 900.6K views, with a 4.5% engagement rate, and $82k EMV. The collaboration showcases beauty, fragrance, Italian culture, and events like Venice Film Festival.
Nicky Passarella
Italy
Se vuoi provarci con me lascia perdere, se vuoi ho una sorella uguale.
📩 nicky@doom-entertainment.com
in elenco AGCOM
Barbascura eXtra promoted Air Up 15 times on YouTube between April 2023 and February 2026. In total, those 15 posts generated 5.6M views, with a 6.4% engagement rate, and $210.5k EMV. The posts highlight flavored hydration and promote product purchasing/availability.
Barbascura eXtra
Italy
Il secondo canale in bassa risoluzione di Barbascura X
Federica Scagnetti promoted Garnier Italia 13 times on Instagram between February 2024 and February 2026. In total, those 13 posts generated 28.8M views, with a 4.4% engagement rate, and $893.3k EMV. The posts highlight skincare routines and product features, tied to daily life.
Federica Scagnetti
Italy
Beauty, fashion & lifestyle.
Family, love and real life moments 💌
📩 management@federicascagnetti.it
in elenco AGCOM
11. @carlottafiasella X L'Oréal Professionnel Paris
Carlotta Fiasella Garbarino promoted L'Oréal Professionnel Paris 15 times on Instagram between October 2023 and February 2026. In total, those 15 posts generated 20.9M views, with a 3.1% engagement rate, and $663.8k EMV. The posts highlight Metal Detox hair mask for hydrated summer hair.
Carlotta Fiasella Garbarino
Italy
sembro alta, in realtà sono l’ottavo nano di Biancaneve :)
In elenco AGCOM
#adv @lorealpro | Top tre superpoteri che vorrei: • teletrasporto • leggere nella mente • Capelli perfetti in 7 secondi (con la maschera Metal Detox obv, in realtà solo quella si tiene in posa 2/5 minuti🫣 Ne vale la pena però, i capelli sono super idratati!!!!) 🤍 #SOSMetalDetox #haircare #lorealitaliatribe
Carlotta Fiasella Garbarino
@carlottafiasella
03 Sep, 25
33k
61
Non c’è due senza tre ✨ Grazie a @lorealpro per aver reso possibile questo hairlook 🖤 #haircare #MetalDetox #lorealitalia #suppliedby @grant_hairdresser
Carlotta Fiasella Garbarino
@carlottafiasella
30 Jun, 25
7.9M
6.2k
34
Sole, mare… e capelli sempre idratati ☀️🩵 Il vostro must estivo è la maschera #MetalDetox di @lorealpro #adv #haircare
Barbascura eXtra promoted TicketOne 16 times on YouTube between November 2024 and February 2026. In total, those 16 posts generated 6.6M views, with a 6.4% engagement rate, and $246.1k EMV. The posts highlight discounts for language learning, tour tickets, and food boxes.
Barbascura eXtra
Italy
Il secondo canale in bassa risoluzione di Barbascura X
THE PILLOW promoted NordVPN 12 times on YouTube between March 2021 and January 2026. In total, those 12 posts generated 5.6M views, with a 2.6% engagement rate, and $195.8k EMV. The posts highlight off-grid living and connecting to the internet remotely.
THE PILLOW
Italy
Benvenuti su The Pillow,
Abbiamo aperto questo canale per raccontare storie di mondo, condividere prospettive diverse ed esaltare le differenze tra persone e popoli.
[ ENG ] - Welcome to The Pillow...
We meet Franco among the mountain chestnut groves. To get Nord VPN: Today we are at 1,000 meters above sea level somewhere in the Emilian Apennines. Large farming communities once lived up here, but today abandonment reigns. However, there is someone who has decided to stay, choosing to continue living according to the values and knowledge of the past. We arrive at Franco's house after following a small road that enters the woods. He lives here in a self-built green house, eating what is grown in the garden. A large, kind-hearted man welcomes us. His house is surrounded by a large chestnut grove, home to deer, wild boar, and Franco's memories. "Once upon a time, the mountain people ate chestnuts all winter," he tells us while harvesting the last of the season. In the mill he built with two ancient stone millstones, they will be turned into flour. What fascinates us is Franco's life journey in a world that changed before his eyes at record speed, that tempted him with its proposals for modernity, that engaged him in major social and economic issues, and that then betrayed him. The choice to return to the land is therefore a way of reacting to a system in which Franco had ceased to recognize himself. Today he lives a simple life, and certainly not a solitary one. Indeed, dozens of young people frequent his home as a place of meeting and learning, young people who have started agricultural businesses in the area and who receive from Franco an important example to continue. To follow our real-time travels on Instagram: / dedepillo To report new stories: thepillowsegnalazioni@gmail.com For business inquiries: info.thepillow@gmail.com Our equipment: Drone: Drone with combo version: First camera (Panasonic Lumix GH6): Second camera: (Sony ZV-E1): Directional microphone on the camera: Wireless radio microphone Studio microphone: Headphones for editing Professional: Technical Travel Backpack: Portable Mini Tripod: Please note that this video is in no way intended to offend or harass anyone; it was conceived and produced with complete enjoyment and peace of mind. Thanks to those who actively participated in making this video possible, to the young people interviewed, and to you who watch it.
THE PILLOW
@THE.PILLOW
21 May, 25
799.3k
32.6k
3.6k
In a small, abandoned hamlet in the Romagna Apennines, a young woman has decided to move in. To get Nord VPN: Meetings with people at the beginning of a journey of change are rare in our research, and meeting Martina allows us to intercept a story as it unfolds, as it prepares for the future, and allows us to understand what drives a person today to change direction. We greatly appreciate the sincerity with which Martina talks to us about her journey, from difficult times to her revolution. Today, Martina takes care of the 18th-century farmhouse every day, of which she feels like its guardian. To support herself, she shares this corner of paradise with those seeking a bit of respite at her B&B Ballallaluna, whose website we're happy to share with you: To follow our travels in real time on Instagram: / dedepillo To report new stories: thepillowsegnalazioni@gmail.com For business inquiries: info.thepillow@gmail.com Our equipment: Drone: Drone with combo version: First camera (Panasonic Lumix GH6): Second camera: (Sony ZV-E1): Directional microphone on the camera: Wireless Microphone: Studio Microphone: Professional Editing Headphones: Technical Travel Backpack: Portable Mini Tripod: Please note that this video is in no way intended to offend or harass anyone; it was conceived and created with complete enjoyment and peace of mind. Thanks to those who actively participated in making this video possible, to the young people interviewed, and to you who watch it.
THE PILLOW
@THE.PILLOW
26 Mar, 25
272.7k
9.4k
719
Panta and his incredible life in the Balkans. To get Nord VPN: Today's story takes us to Pirot, a small town in southern Serbia. Among snow-capped mountains and desolate countryside, we set out in search of Panta Petrovic, a Serbian man who has lived in a remote cave in the mountains for over 20 years. We're both curious and uncertain about his story: what led him to this choice? How does he survive in such a difficult context? In short, a Balkan journey to discover the perspective of a man impossible to describe in words. Of course, Panta left us speechless at times, but we believe that the value of our search for different perspectives can also mean this: trying to understand others, even their negative, yet authentic, characteristics. A special thanks to Slavi; without his excellent work as an interpreter, meeting Panta would have been impossible. To follow our real-time travels on Instagram: / dedepillo To report new stories: thepillowsegnalazioni@gmail.com For business inquiries: info.thepillow@gmail.com Our equipment: Drone: Drone with combo version: First camera (Panasonic Lumix GH6): Second camera: (Sony ZV-E1): Directional microphone on the camera: Wireless radio microphone Studio microphone: Headphones for editing Professional: Technical Travel Backpack: Portable Mini Tripod: Please note that this video is in no way intended to offend or harass anyone; it was conceived and produced with complete enjoyment and peace of mind. Thanks to those who actively participated in making this video possible, to the young people interviewed, and to you who watch it.
Barbascura eXtra promoted NordVPN 36 times on YouTube between December 2022 and January 2026. In total, those 36 posts generated 13.2M views, with a 6.4% engagement rate, and $493.2k EMV. The posts highlight educational content with a NordVPN discount offer.
Barbascura eXtra
Italy
Il secondo canale in bassa risoluzione di Barbascura X
Carlotta Fiasella Garbarino promoted Sephora Italia 12 times on Instagram between April 2024 and January 2026. In total, those 12 posts generated 7.7M views, with a 3.1% engagement rate, and $249.2k EMV. The posts highlight new mascara and fragrance releases available at Sephora.
Carlotta Fiasella Garbarino
Italy
sembro alta, in realtà sono l’ottavo nano di Biancaneve :)
In elenco AGCOM
![Instagram post by @cecilia_zagarrigo for ghd Italia. Caption reads: [...] i capelli.🙄 Poi grazie a @ghditalia cambia....](https://images.od.modash.io/1584a1e767f1780b62242ed02f298804f6134433)
![Instagram post by @cecilia_zagarrigo for ghd Italia. Caption reads: [...] Natale quest’anno te lo fa @ghditalia con la....](https://images.od.modash.io/fea5d037602d0637ba4cf80553d65f6e5e9f2fa7)
![Instagram post by @luisaranieriofficial for BVLGARI. Caption reads: [...] @theattico | @gianvitorossi | @bvlgari #ad.](https://images.od.modash.io/caf600df9057d100e0e09f473d5a70a2189e4594)
![Instagram post by @luisaranieriofficial for BVLGARI. Caption reads: [...] questo progetto. @theattico | @bvlgari |....](https://images.od.modash.io/a9a0645e99e34f3c36ce9a44c44c786c3cc6d6b2)
![Instagram post by @alessandro_matri_32 for Mabina Gioielli. Caption reads: [...] #MabinaUomo #MabinaGioielli #adv.](https://images.od.modash.io/783fa44cbbbd3d0d6c160944b954c02da07746b0)
![Instagram post by @alessandro_matri_32 for Mabina Gioielli. Caption reads: [...] #MabinaUomo #MabinaGioielli #adv.](https://images.od.modash.io/d373c554c86f9242d00ca8b78ab571796aed7d0f)
![Instagram post by @alessandro_matri_32 for Mabina Gioielli. Caption reads: [...] #MabinaUomo #MabinaGioielli #adv.](https://images.od.modash.io/74ae5465861d0084a3cefe8d13b0aa3a1d1c16b6)
![Instagram post by @carlottafiasella for Dior Beauty. Caption reads: #adv @diorbeauty e voi che team siete? Matte [...].](https://images.od.modash.io/b488744b7cb1d3fcd1e6a936ddd91fd05904437a)
![Instagram post by @carlottafiasella for Dior Beauty. Caption reads: [...] #diorparfums #diormakeup @diorbeauty....](https://images.od.modash.io/3883c815a2bae05e95ec68dd74274c9ab1d854be)
![Instagram post by @momoekika for air up. Caption reads: [...] stranezza, e la vostra qual è? @airup #airup....](https://images.od.modash.io/286093621aaed25714725306d128c65bc659fe33)
![Instagram post by @momoekika for air up. Caption reads: [...] preferisce pizza, divano e @airup #adv....](https://images.od.modash.io/a53548fd1b4792f30cc5e55d4400ea4ade44776e)
![Instagram post by @momoekika for air up. Caption reads: [...] scoperta cambierà il mondo! @airup #adv....](https://images.od.modash.io/0dce02e11ad66628fa95603cdaa02fd22d9d38b8)
![Instagram post by @themerluzz for Prozis. Caption reads: [...] codice MERLUZZ10 sul sito di @prozis....](https://images.od.modash.io/17a6bd3649b3cfb025d62be4c1b57de8dbb741dc)
![Instagram post by @themerluzz for Prozis. Caption reads: [...] altro…💪🏻 Abbigliamento di @prozis codice....](https://images.od.modash.io/94ea2a5479de1c5f303d39e7aba4e3b66ee930a1)
![Instagram post by @themerluzz for Prozis. Caption reads: [...] valido su tutto il sito di @prozis 💪🏻 #Gym....](https://images.od.modash.io/a7474f47f318722bf43844a289f9fb4b7b74fcc8)
![Instagram post by @nickypassarella for Armani beauty. Caption reads: #adv @armanibeauty musica, pizza e Kendall [...].](https://images.od.modash.io/9d43e2eda7867b4ae2bb507d3e5bdbd9c6de2baf)
![Instagram post by @nickypassarella for Armani beauty. Caption reads: [...] magia degli ultimi giorni✨ @armanibeauty....](https://images.od.modash.io/792a80de9dad207c7e8bbe2b6379bf3febd2b935)
![YouTube post by @BarbascuraEXtra for Air Up. Caption reads: Scopri air up! Vai al link e idratati! [...].](https://images.od.modash.io/7ad0c8f5958916c81863b52298325511f38ff574)
![YouTube post by @BarbascuraEXtra for Air Up. Caption reads: Prova air up! vai al link Approfitta delle [...].](https://images.od.modash.io/ec6befaa5e23ecdbecdf0bb8f843862d5a89f3f4)
![YouTube post by @BarbascuraEXtra for Air Up. Caption reads: Prova Air Up! Trova il DM più vicino a te [...].](https://images.od.modash.io/2a5047260f3b72b9cc9d70b267698947ed1a6bb1)
![Instagram post by @federica.scagnetti for Garnier Italia. Caption reads: #adv @garnieritalia mi strucco con l’acqua [...].](https://images.od.modash.io/1917ada67bd8324f08c4a9604dc083877a41e352)
![Instagram post by @federica.scagnetti for Garnier Italia. Caption reads: #adv @garnieritalia leggera, idratante, [...].](https://images.od.modash.io/97cec2954645770d683994759d20f4c44d9801ea)
![Instagram post by @federica.scagnetti for Garnier Italia. Caption reads: [...] with me 🤍✨ invitedby @garnieritalia.](https://images.od.modash.io/80c77a3a96a3d7dd4e4bed7af25158fc5e87b065)
![YouTube post by @BarbascuraEXtra for TicketOne. Caption reads: [...] Nuove date TOUR Ticketone: NEW: IL SATIRO....](https://images.od.modash.io/6c1fd1188d5f8152a5f47b4c7f0097ed9273a1d7)
![YouTube post by @BarbascuraEXtra for TicketOne. Caption reads: [...] Nuove date TOUR Ticketone: NEW: IL SATIRO....](https://images.od.modash.io/76c8329e37ba121c41c8345751a284cb0a0c1165)
![YouTube post by @BarbascuraEXtra for TicketOne. Caption reads: [...] Nuove date TOUR Ticketone: NEW: IL SATIRO....](https://images.od.modash.io/b2bcf6d4bb00a04647e49b4ff88d48bda1c4202b)
![YouTube post by @BarbascuraEXtra for NordVPN. Caption reads: [...] uno sconto esclusivo di NordVPN più 4 mesi....](https://images.od.modash.io/f4ac48e7d4a82c50df15af5ae86626eb06f14b14)
![YouTube post by @BarbascuraEXtra for NordVPN. Caption reads: [...] uno sconto esclusivo di NordVPN più 4 mesi....](https://images.od.modash.io/8646eb7b213c8e565e30be8ca9a8a7ab1b7f3dd5)
![YouTube post by @BarbascuraEXtra for NordVPN. Caption reads: [...] uno sconto esclusivo di NordVPN più 4 mesi....](https://images.od.modash.io/0734074c02952a2f9fd0e4cbaa497a67ba4b4773)
![Instagram post by @carlottafiasella for Sephora Italia. Caption reads: [...] di @yslbeauty 🥹🤍✨ @sephoraitalia....](https://images.od.modash.io/57946a414a000bd4779d8c7c50e3b0854efab4e8)
![Instagram post by @carlottafiasella for Sephora Italia. Caption reads: [...] Lo trovate in esclusiva da @sephoraitalia ✨....](https://images.od.modash.io/5ccf56193d7af718ea90598426246273ab5f5ae8)