TATTI LASHES Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 2.9k pieces of influencer content sponsored by TATTI LASHES over the last 12 months.

This report breaks down where & how TATTI LASHES invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with TATTI LASHES, see here: TATTI LASHES influencers.

Influencer activity throughout the year

TATTI LASHES's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

TATTI LASHES's sponsored post volume appears to trend upward over the 12-month period, rising from 257 posts in January to 316 in December. The peak month, November, reached 443 posts, 83% higher than the monthly average of 242.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of TATTI LASHES's sponsored influencer collaborations break down by social platform:

• TikTok: 2.4k posts (82.4%)
• Instagram: 506 posts (17.4%)
• YouTube: 5 posts (0.2%)

TikTok influencer marketing is a clear focus for TATTI LASHES.

Here are 3 examples of TATTI LASHES's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

byeleanorwood x TATTI LASHES

byeleanorwood

@byeleanorwood

19 Aug, 25

6.9M

60k

The question is, do I ever get ready at home? lol not really Products @theinkeylist hydro surge spray @larocheposay B5 @lorealparis bright reveal spf @hauslabs concealer @rarebeauty contour @milkmakeup jelly blush @hudabeauty lipliner @tatti_lashes Invisi lashes (btw this is part of an a d on TikTok with tatti but I have no obligation to post on here jsut like the vid hehe) #makeuphacks #beautyhacks #skincare #ugccontentcreator #manchestermua #manchestermakeup #manchestermakeupartist #ugccontent #ugccommunity #grwm #dailymakeup #wakeupandmakeup #makeup #fragrance #haircare

Influencer bio

i paint my face and chat … probably rushing Women’s health advocate 🩸 📍MANC | ✉️ eleanor@offlimitsgroup.com @byronniewood 🐶 🫶🏽🥥🫧🎀☁️

Collaboration metrics

Post views6.9M

Post EMV $213.4k

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alishareviews4u x TATTI LASHES

alishareviews4u

@alishareviews4u

18 Nov, 25

1.6M

8.3k

[...] for everyone this christmas! #tattilashes #clusterlashes #lashes [...]

Influencer bio

🛍️✨ your online shopaholic bestie ✨🛍️ 📧alishab.ttshopreviews@gmail.com📧

Collaboration metrics

Post views1.6M

Post EMV $32.4k

More influencer data

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homebylyndsey x TATTI LASHES

homebylyndsey

@homebylyndsey

22 Feb, 26

11.1k

474

Spend a cosy day at home with me - I have some exciting home changes to show you and a gorgeous M&S home haul to unbox! Find more on my Instagram: Shop my home & fashion finds here: Contact: homebylyndsey@hotmail.com _________________________________________ ITEMS MENTIONED: Pre-glued brown lashes - 'Debate Club' by Coat Paints (ad) - White roses - Wood chest of drawers (ad) - WHAT I’M WEARING: Tshirt - Cardigan - * Jeans - Zara wide leg ———————————————————————— Music from Epidemic Sound = Affiliate/ad links - these links do not affect you as a consumer but are used to track my progress with a brand collab and/or result in me gaining a small amount of revenue for sharing the product * VIDEOS YOU MAY ENJOY: SPRING HOME DECOR HAUL - • new spring home decor | shop with me and h... GETTING READY FOR SPRING - • spring house refresh & home decor haul | c... #hellofebruary #homedecorhaul #cosyseason #cosyvlog #countrysidevlog #cavapoochon #marksandspencer #homedecor #weeklyvlog #homevlog #dayinthelife #hometransformation

Influencer bio

Hi, I'm Lyndsey and welcome to my cosy corner 🤍 Subscribe for weekly vlogs, hauls, books & day to day life in South England, UK ☕️ 📖✨🌷 Instagram/TikTok: @homebylyndsey Contact: homebylyndsey@hotmail.com UGC Portfolio: https://lyndseymowat.my.canva.site

Collaboration metrics

Post views11.1k

Post EMV $380

More influencer data

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💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 42.9% of partnerships featuring creators averaging <1K views, TATTI LASHES's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (316.1k avg views/post):

thecheezyfamily1 x TATTI LASHES

thecheezyfamily1

@thecheezyfamily1

14 Jun, 25

105.2k

2.1k

InvisiLash kit by @TATTI LASHES , they last a week #fyp #foru [...]

Influencer bio

🇵🇰Pakistani family living in Scotland🏴󠁧󠁢󠁳󠁣󠁴󠁿💟 Vlogs on YT and more!❤️ For Collab/ PR contact @amnakhawaja45

Collaboration metrics

Post views105.2k

Post EMV $2.2k

More influencer data

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And here is another example with a smaller creator on TikTok (9.7k avg views/post):

makeupbyash.x x TATTI LASHES

makeupbyash.x

@makeupbyash.x

13 Oct, 25

11.7k

304

[...] Mondays!! This week I am trying out @TATTI LASHES brown cluster lashes!🤎 ad [...]

Influencer bio

Acne journey, makeup favs + hair hacks🫶🏼🎀 makeupbyash.x@eminencemanagement.co.uk YOUTUBE⬇️

Collaboration metrics

Post views11.7k

Post EMV $249

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

TATTI LASHES's repeat partnerships

carriependle x TATTI LASHES

carriependle

@carriependle

02 Jun, 25

146.2k

200

[...] last for SEVEN days!! 🥥 @TATTI LASHES #lashes #invisilashes [...]

carriependle

@carriependle

03 Aug, 25

62.5k

217

Some of my fave styles @TATTI LASHES 🌸🎀 #tattilashes [...]

carriependle

@carriependle

21 Nov, 25

57.7k

101

Tatti Lashes Black Friday sale has begun [...]

nicdrane x TATTI LASHES

nicdrane

@nicdrane

13 Aug, 25

83.1k

125

[...] all the different lashes @TATTI LASHES has to offer! [...]

nicdrane

@nicdrane

14 Dec, 25

11.9k

14

[...] accurate as of 13/12) @TATTI LASHES #tattilashes [...]

nicdrane

@nicdrane

23 Aug, 25

6.2k

6

[...] swear by them on holiday! @TATTI LASHES #pregluedlashes [...]

megan_beasley1 x TATTI LASHES

megan_beasley1

@megan_beasley1

20 Oct, 25

309.8k

3k

[...] of lashes with 50% off! 🤩 @TATTI LASHES #tattilashes #vanitycase [...]

megan_beasley1

@megan_beasley1

27 Jun, 25

131.7k

101

Even further discounts @TATTI LASHES #tattilashes #summersale [...]

megan_beasley1

@megan_beasley1

27 May, 25

118k

261

[...] your Invisi-Lash Full Kit! @TATTI LASHES 🩷 #invisilash #tattilashes [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United States (24.8%)
• Brazil (3.7%)
• France (2.4%)

Here is another example of TATTI LASHES collaborating with an influencer in United Kingdom.

mollyjacksmakeup x TATTI LASHES

mollyjacksmakeup

@mollyjacksmakeup

22 Jul, 25

1.5M

9.5k

[...] I’ve linked them to the video🫶🏻 @TATTI LASHES #makeuphacks #makeuptips a d

TATTI LASHES's influencer activity vs. related brands

TATTI LASHES competes closely with Lilly Lashes and Glamnetic in false lashes and eye-focused beauty, where tutorials and creator-led application demos are central to influencer performance.

Total influencer content

Glamnetic leads with 18.4k sponsored posts, significantly outpacing Lilly Lashes (3.7k posts) and TATTI LASHES (2.9k posts). Across all three brands, the average volume is 8.3k posts, indicating mature, scaled influencer programs. Glamnetic has far more total posts than TATTI LASHES and Lilly Lashes.

By social platform

Among these brands, Glamnetic leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with Glamnetic at 16.1k, Lilly Lashes at 2.9k, TATTI LASHES at 2.4k posts. TATTI LASHES's activity is particularly concentrated on TikTok. On TikTok, Glamnetic has far more posts than TATTI LASHES and Lilly Lashes.

By geographical market

Glamnetic has the highest estimated sponsored-post volume in United States (13k posts, 69.3%), United Kingdom (1.9k posts, 10.6%), Canada (973 posts, 5.3%), suggesting a North America focus, while TATTI LASHES leads in Brazil with 107 posts (3.7%). Looking at United States specifically, the split is Glamnetic at 13k posts (69.3%), Lilly Lashes at 2.6k posts (69.7%), TATTI LASHES at 720 posts (24.8%).