We analyzed 3.1k pieces of influencer content sponsored by TATTI LASHES over the last 12 months.
This report breaks down where & how TATTI LASHES invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with TATTI LASHES, see here: TATTI LASHES influencers.
TATTI LASHES's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
TATTI LASHES's sponsored post volume appears to trend upward over the 12-month period, rising from 263 posts in January to 336 in December. The peak month, November, reached 446 posts, 77% higher than the monthly average of 252.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of TATTI LASHES's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for TATTI LASHES.
Here are 3 examples of TATTI LASHES's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
tiktoker - 3.8M & youtuber - 400K subscribers♡ author | podcast host
Collaboration metrics
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Influencer bio
I paint my face and chat … probs rushing eleanor@offlimitsgroup.com 🫶🏽🥥🫧🎀☁️
Collaboration metrics
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Influencer bio
Peyton Charles is a comedic lifestyle, fashion, and travel vlogger, based in the Southern Region of the US. (Yes honey I'm a Southern Belle!) Born and raised in Memphis but relocated to Dallas, TX. Starting off in the summer of 2014 I decided to join the Youtube community! Here on my channel you will find lifestyle vlogs, home decor, DIY videos, makeup tutorials and reviews as well as travel vlogs. I upload 2-3 days per week so y'all can see me as much as you want! New subs are new Peypals, so grab a glass of Koolaid and a bag of Salt and Vinegar chips and enjoy the channel love! Muah xoxo All Business Inquiries Contact: contact@tablerock.com Wanna send me something? Email at contact@tablerock.com and we'll go from there! Let's Be Friends and Chat: www.instragram.com/iampeytoncharles www.twitter.com/peytoncharles Snap Me: peyton.charles
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
💡 Related resource: How To Find TikTok Influencers.
For their top social platform (TikTok), here is a breakdown of the type of influencers TATTI LASHES are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 42.5% of partnerships featuring creators averaging <1K views, TATTI LASHES's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (96.3M avg views/post):
Influencer bio
Ur bald bestie🧑🏼🦲I have alopecia&paint my face. 📧Rosie@offlimitsgroup.com
Collaboration metrics
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And here is another example with a smaller creator on TikTok (9.7k avg views/post):
Influencer bio
Beauty on a budget + hairrr 💌 makeupbyash.x@eminencemanagement.co.uk YOUTUBE⬇️
Collaboration metrics
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Out of 1.4k unique influencers in our dataset, 155 of them (11%) posted content for TATTI LASHES in 3 or more separate calendar months. The most consistent partner is @carriependle, who has collaborated across 13 months with 25 total posts.
Here are 3 examples of TATTI LASHES's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United Kingdom is where TATTI LASHES had the most influencer activity. 51% of their live influencer content in the last 12 months was posted by British influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of TATTI LASHES collaborating with an influencer in United Kingdom.
TATTI LASHES overlaps directly with Glamnetic and Lilly Lashes in false lashes and eye-enhancing beauty, where tutorials and before/after content are key. These brands compete for the same glam-focused audience and creator education formats.
Total sponsored posts tracked (last 12 months)
Glamnetic leads with 17.2k sponsored posts, significantly outpacing Lilly Lashes (3.8k posts) and TATTI LASHES (3.1k posts). Across all three brands, the average volume is 8k posts, indicating mature, scaled influencer programs. Glamnetic has several times more total posts than TATTI LASHES and Lilly Lashes.
Sponsored posts by platform
Among these brands, Glamnetic leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with Glamnetic at 14.7k, Lilly Lashes at 2.8k, TATTI LASHES at 2.4k posts. TATTI LASHES's activity is particularly concentrated on TikTok. On TikTok, Glamnetic has several times more posts than TATTI LASHES and Lilly Lashes.
Estimated sponsored posts in TATTI LASHES's top markets
Glamnetic has the highest estimated sponsored-post volume in United States (12k posts, 69.3%), United Kingdom (1.8k posts, 10.7%), Canada (755 posts, 4.4%), suggesting a North America focus, while Lilly Lashes leads in Brazil with 181 posts (4.8%). Looking at United States specifically, the split is Glamnetic at 12k posts (69.3%), Lilly Lashes at 2.5k posts (66.9%), TATTI LASHES at 783 posts (25.4%).
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
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