TATTI LASHES Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 3.1k pieces of influencer content sponsored by TATTI LASHES over the last 12 months.
This report breaks down where & how TATTI LASHES invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with TATTI LASHES, see here: TATTI LASHES influencers.
Influencer activity throughout the year
TATTI LASHES's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
TATTI LASHES's influencer activity by month
Number of sponsored posts
TATTI LASHES's sponsored post volume peaks in November with 445 posts, 75% higher than the monthly average of 254. July recorded the lowest activity at 138 posts, 46% below average.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of TATTI LASHES's sponsored influencer collaborations break down by social platform:
- TikTok: 2.5k posts (81.8%)
- Instagram: 562 posts (18.2%)
TATTI LASHES's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for TATTI LASHES.
Here are 2 examples of TATTI LASHES's recent sponsored collaborations (one each for Instagram, TikTok).
byeleanorwood x TATTI LASHES
Influencer bio
born a baby gurl, forced to be a strong independent woman 🎀 •beauty, periods, chaos & everything in between• ✉️eleanor@offlimitsgroup.com |📍MANC
Collaboration metrics
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alishareviews4u x TATTI LASHES
![TikTok post by @alishareviews4u for TATTI LASHES. Caption reads: [...] for everyone this christmas! #tattilashes....](https://images.od.modash.io/495a733fe97c01b7cc817669f816ab4f7fdf2db1)
Influencer bio
🎀 your online shopping bestie ✨ beauty • lifestyle • honest finds 💕 ✨ 1M+ viral product videos 📩 alishab.ttshopreviews@gmail.com
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 99.4%
- Carousels: 0.6%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers TATTI LASHES are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
TATTI LASHES's influencers average views (TikTok)
Based on each influencer's average views per post
With 45.7% of partnerships featuring creators averaging <1K views, TATTI LASHES's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (271.4k avg views/post):
jocelynmeiere x TATTI LASHES
![TikTok post by @jocelynmeiere for TATTI LASHES. Caption reads: [...] important day of the week featuring @TATTI....](https://images.od.modash.io/8f5344a37491bf86e90991390e147c9003acce7b)
Influencer bio
I was born in Latvia, speak Russian (@ᴊᴏᴄᴇʟʏɴᴍᴇɪᴇʀᴇ) & live in the UK. keira@theangelsmgmt.com @theangelsmgmt PRESS ONS: @JOCELYNS links:
Collaboration metrics
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And here is another example with a smaller creator on TikTok (9.7k avg views/post):
makeupbyash.x x TATTI LASHES
![TikTok post by @makeupbyash.x for TATTI LASHES. Caption reads: [...] Mondays!! This week I am trying out @TATTI....](https://images.od.modash.io/faedd9110b37b831f89315195dc0c5d688b37ba0)
Influencer bio
Acne journey, makeup favs + hair hacks🫶🏼🎀 makeupbyash.x@eminencemanagement.co.uk YOUTUBE⬇️
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
TATTI LASHES's repeat partnerships
Out of 1.3k unique influencers in our dataset, 164 of them (12%) posted content for TATTI LASHES in 3 or more separate calendar months. The most consistent partner is @nicdrane, who has collaborated across 12 months with 110 total posts.
Here are 3 examples of TATTI LASHES's repeat influencer partnerships, with links to the sponsored content.
nicdrane x TATTI LASHES
![TikTok post by @nicdrane for TATTI LASHES. Caption reads: [...] all the different lashes @TATTI LASHES has....](https://images.od.modash.io/ed546a94f2485a8f6f824282831d2aa60ebc62e9)
![TikTok post by @nicdrane for TATTI LASHES. Caption reads: [...] accurate as of 13/12) @TATTI LASHES....](https://images.od.modash.io/e30bb58f3230e6d471366ccee420fe7746848403)
![TikTok post by @nicdrane for TATTI LASHES. Caption reads: [...] swear by them on holiday! @TATTI LASHES....](https://images.od.modash.io/b3e1ee80b9c5244dbc39198236dd62048ffbb383)
carriependle x TATTI LASHES
![TikTok post by @carriependle for TATTI LASHES. Caption reads: Tatti Lashes Black Friday sale has begun [...].](https://images.od.modash.io/ba6a8dd2fc179bc12331cb4f8d8e66b6f0e8e7a2)
klaramcdonnell x TATTI LASHES
![TikTok post by @klaramcdonnell for TATTI LASHES. Caption reads: [...] the lash remover from Tatti Lashes! #tatti....](https://images.od.modash.io/56bd45c294d4bca0adf96ac7c5a9e70c7b9004d0)
![TikTok post by @klaramcdonnell for TATTI LASHES. Caption reads: [...] is the lash remover from Tatti Lashes. It’s....](https://images.od.modash.io/3b68fb108217f541581e33834c679146b4308871)
![TikTok post by @klaramcdonnell for TATTI LASHES. Caption reads: The Tatti Lashes remover is one of my most [...].](https://images.od.modash.io/1ad3c18df2ab9fa494897789eb6460ba28496afc)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United Kingdom is where TATTI LASHES had the most influencer activity. 52.9% of their live influencer content in the last 12 months was posted by British influencers.
Based on the percentage of influencer content per market, other important markets include:
- United States (23.5%)
- Brazil (3.6%)
- France (3.1%)
TATTI LASHES's influencer activity by market
Here is another example of TATTI LASHES collaborating with an influencer in United Kingdom.
olivia_attwood x TATTI LASHES
TATTI LASHES's influencer activity vs. related brands
Glamnetic and MADE BY MITCHELL are direct, social-first beauty brands that compete for the same trend-driven, influencer-led makeup audience as TATTI LASHES. Both also overlap in core use cases around eye looks and glam, making them realistic benchmarks for creator partnerships and product drops.
Total influencer content
TATTI LASHES vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Glamnetic leads with 21k sponsored posts, significantly outpacing MADE BY MITCHELL (14.8k posts) and TATTI LASHES (3.1k posts). Across all three brands, the average volume is 13k posts, indicating mature, scaled influencer programs. Glamnetic has several times more total posts than both TATTI LASHES and MADE BY MITCHELL.
By social platform
TATTI LASHES vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, Glamnetic leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with Glamnetic at 18.9k, MADE BY MITCHELL at 13.4k, TATTI LASHES at 2.5k posts. TATTI LASHES's activity is particularly concentrated on TikTok. On TikTok, Glamnetic has several times more posts than TATTI LASHES and MADE BY MITCHELL.
By geographical market
TATTI LASHES vs. related brands influencer activity (by country)
Estimated sponsored posts in TATTI LASHES's top markets
Glamnetic has the highest estimated sponsored-post volume in United States (13k posts, 62%), Canada (924 posts, 4.4%), suggesting a North America focus, while MADE BY MITCHELL has the highest estimated sponsored-post volume in United Kingdom (4.3k posts, 28.7%), Brazil (771 posts, 5.2%). Looking at United States specifically, the split is Glamnetic at 13k posts (62%), MADE BY MITCHELL at 6.1k posts (41.1%), TATTI LASHES at 724 posts (23.5%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Glamnetic's Influencer Marketing Strategy
- MADE BY MITCHELL's Influencer Marketing Strategy
- DUSK's Influencer Marketing Strategy
- VELVET CAVIAR's Influencer Marketing Strategy
- ZARA's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
Frequently asked questions
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