TATTI LASHES Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 3.0k pieces of influencer content sponsored by TATTI LASHES over the last 12 months.

This report breaks down where & how TATTI LASHES invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with TATTI LASHES, see here: TATTI LASHES influencers.

Influencer activity throughout the year

TATTI LASHES's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

TATTI LASHES's sponsored post volume peaks in November with 448 posts, 87% higher than the monthly average of 240. September recorded the lowest activity at 134 posts, 44% below average. This could reflect a holiday-focused influencer strategy.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of TATTI LASHES's sponsored influencer collaborations break down by social platform:

• TikTok: 2.4k posts (80.6%)
• Instagram: 571 posts (19.2%)
• YouTube: 4 posts (0.1%)

TikTok influencer marketing is a clear focus for TATTI LASHES.

Here are 3 examples of TATTI LASHES's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

olivia_attwood x TATTI LASHES

olivia_attwood

@olivia_attwood

24 Jul, 26

2.8M

22K

Having a party at my apartment.. what could possibly go wrong 👼 Lashes are from my @tatti_lashes collection of course !! ad

Influencer bio

@thisisoliviashouse is open.. 🎧🍸 @savano Contact> olivia@s-creative.co.uk Press> Callum@agencyfortyfour.com USA enquiries> TeamLiv@align-pr.com

Collaboration metrics

Post views2.8M

Post EMV $85.6k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

sashamoorex x TATTI LASHES

sashamoorex

@sashamoorex

11 Oct, 26

2.3M

11.1K

NEW Tatti Lashes Christmas Vanity Edit is here & [...]

Influencer bio

Contact: sashapaigemoore16@gmail.com more content: @sasha

Collaboration metrics

Post views2.3M

Post EMV $46.6k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

homebylyndsey x TATTI LASHES

homebylyndsey

@homebylyndsey

22 Feb, 26

11.1K

474

Spend a cosy day at home with me - I have some exciting home changes to show you and a gorgeous M&S home haul to unbox! Find more on my Instagram: Shop my home & fashion finds here: Contact: homebylyndsey@hotmail.com _________________________________________ ITEMS MENTIONED: Pre-glued brown lashes - 'Debate Club' by Coat Paints (ad) - White roses - Wood chest of drawers (ad) - WHAT I’M WEARING: Tshirt - Cardigan - * Jeans - Zara wide leg ———————————————————————— Music from Epidemic Sound = Affiliate/ad links - these links do not affect you as a consumer but are used to track my progress with a brand collab and/or result in me gaining a small amount of revenue for sharing the product * VIDEOS YOU MAY ENJOY: SPRING HOME DECOR HAUL - • new spring home decor | shop with me and h... GETTING READY FOR SPRING - • spring house refresh & home decor haul | c... #hellofebruary #homedecorhaul #cosyseason #cosyvlog #countrysidevlog #cavapoochon #marksandspencer #homedecor #weeklyvlog #homevlog #dayinthelife #hometransformation

Influencer bio

Hi, I'm Lyndsey and welcome to my cosy corner 🤍 Subscribe for weekly vlogs, hauls, books & day to day life in South England, UK ☕️ 📖✨🌷 Instagram/TikTok: @homebylyndsey Contact: homebylyndsey@hotmail.com UGC Portfolio: https://lyndseymowat.my.canva.site

Collaboration metrics

Post views11.1k

Post EMV $380

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 51% of partnerships featuring creators averaging <1K views, TATTI LASHES's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (240.6k avg views/post):

jocelynmeiere x TATTI LASHES

jocelynmeiere

@jocelynmeiere

21 Jan, 26

225.2K

24.1K

[...] important day of the week featuring @TATTI LASHES with ‘Everyday Wisp Individuals’ I [...]

Influencer bio

jocelyn@representlondonpr.com I was born in Latvia, speak Russian (@ᴊᴏᴄᴇʟʏɴᴍᴇɪᴇʀᴇ) & live in the UK. PRESS ONS: @JOCELYNS links:

Collaboration metrics

Post views225.2k

Post EMV $5.7k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on TikTok (9.8k avg views/post):

mollyjacksmakeup x TATTI LASHES

mollyjacksmakeup

@mollyjacksmakeup

23 Dec, 25

29K

369

Replying to @niccccc @TATTI LASHES putting my Invisi-Lashes to the real [...]

Influencer bio

your glam girl contact: mollie.newman@flairmgmt.com bridal MUA: mollyjacksclients@gmail.com @Glammed In Ibiza🌴

Collaboration metrics

Post views29.0k

Post EMV $598

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

TATTI LASHES's repeat partnerships

nicdrane x TATTI LASHES

nicdrane

@nicdrane

14 Dec, 25

11.9K

14

[...] accurate as of 13/12) @TATTI LASHES #tattilashes [...]

nicdrane

@nicdrane

02 Feb, 26

3.9K

14

[...] are sooooooo easy to use!! @TATTI LASHES #tattilashes [...]

nicdrane

@nicdrane

20 Jun, 26

3.8K

5

[...] all individual lashes from @TATTI LASHES now’s the time to stock up [...]

jessyskellett x TATTI LASHES

jessyskellett

@jessyskellett

27 Feb, 26

20.4K

52

My favourite lashes ever🩷🩷 @TattiLashes IRL @The Collective Agency [...]

jessyskellett

@jessyskellett

16 Jan, 26

16K

55

😍😍😍 @TattiLashes IRL @The Collective Agency [...]

jessyskellett

@jessyskellett

08 Dec, 25

4.9K

32

🩷🩷🩷 @TattiLashes IRL @The Collective Agency [...]

klaramcdonnell x TATTI LASHES

klaramcdonnell

@klaramcdonnell

01 Feb, 26

34.1K

107

[...] the lash remover from Tatti Lashes! #tatti #tattilashes [...]

klaramcdonnell

@klaramcdonnell

27 May, 26

14.3K

21

[...] is the lash remover from Tatti Lashes. It’s vegan and cruelty [...]

klaramcdonnell

@klaramcdonnell

08 Apr, 26

10.5K

46

The Tatti Lashes remover is one of my most [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United States (25.4%)
• France (3.7%)
• Brazil (3.4%)

Here is another example of TATTI LASHES collaborating with an influencer in United Kingdom.

alishareviews4u x TATTI LASHES

alishareviews4u

@alishareviews4u

18 Nov, 25

1.6M

8.3K

[...] for everyone this christmas! #tattilashes #clusterlashes #lashes [...]

TATTI LASHES's influencer activity vs. related brands

TATTI LASHES sells false lashes into a highly influencer-driven beauty niche; Lilly Lashes and Glamnetic compete for the same glam-focused consumers via tutorials, transformations, and creator discount codes.

Total influencer content

Glamnetic leads with 20.3K sponsored posts, significantly outpacing Lilly Lashes (3.9K posts) and TATTI LASHES (3K posts). Across all three brands, the average volume is 9K posts, indicating mature, scaled influencer programs. Glamnetic has several times more total posts than TATTI LASHES and Lilly Lashes.

By social platform

Among these brands, Glamnetic leads on Instagram and TikTok and Lilly Lashes leads on YouTube. The gap is most notable on TikTok, with Glamnetic at 18.3K, Lilly Lashes at 2.9K, TATTI LASHES at 2.4K posts. TATTI LASHES's activity is particularly concentrated on TikTok. On TikTok, Glamnetic has several times more posts than TATTI LASHES and Lilly Lashes.

By geographical market

Glamnetic has the highest estimated sponsored-post volume in United States (13K posts, 64.1%), United Kingdom (2.5K posts, 12.5%), Canada (974 posts, 4.8%), suggesting a North America focus, while TATTI LASHES leads in France with 110 posts (3.7%). Looking at United States specifically, the split is Glamnetic at 13K posts (64.1%), Lilly Lashes at 2.6K posts (67.5%), TATTI LASHES at 754 posts (25.4%). TATTI LASHES's strength in France may indicate a home-market focus, while Glamnetic shows broader regional investment.