TATTI LASHES Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 3.1k pieces of influencer content sponsored by TATTI LASHES over the last 12 months.
This report breaks down where & how TATTI LASHES invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with TATTI LASHES, see here: TATTI LASHES influencers.
Influencer activity throughout the year
TATTI LASHES's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
TATTI LASHES's influencer activity by month
Number of sponsored posts
TATTI LASHES's influencer output appears relatively consistent throughout the year, averaging about 257 sponsored posts per month. November recorded the highest volume at 445 posts (73% above average), while June was the quietest at 137 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of TATTI LASHES's sponsored influencer collaborations break down by social platform:
- TikTok: 2.5k posts (81.6%)
- Instagram: 571 posts (18.4%)
TATTI LASHES's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for TATTI LASHES.
Here are 2 examples of TATTI LASHES's recent sponsored collaborations (one each for Instagram, TikTok).
byeleanorwood x TATTI LASHES
Influencer bio
born a baby gurl, forced to be a strong independent woman 🎀 •beauty, periods, chaos & everything in between• ✉️eleanor@offlimitsgroup.com |📍MANC
Collaboration metrics
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alishareviews4u x TATTI LASHES
![TikTok post by @alishareviews4u for TATTI LASHES. Caption reads: [...] for everyone this christmas! #tattilashes....](https://images.od.modash.io/495a733fe97c01b7cc817669f816ab4f7fdf2db1)
Influencer bio
🎀 your online shopping bestie ✨ pretty finds • honest reviews • girly vibes 💕 📩 alishab.ttshopreviews@gmail.com
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 99.4%
- Carousels: 0.6%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers TATTI LASHES are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
TATTI LASHES's influencers average views (TikTok)
Based on each influencer's average views per post
With 44.8% of partnerships featuring creators averaging <1K views, TATTI LASHES's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (260.2k avg views/post):
jocelynmeiere x TATTI LASHES
![TikTok post by @jocelynmeiere for TATTI LASHES. Caption reads: [...] important day of the week featuring @TATTI....](https://images.od.modash.io/8f5344a37491bf86e90991390e147c9003acce7b)
Influencer bio
Did I hear...music video? keira@theangelsmgmt.com @theangelsmgmt PRESS ONS: @JOCELYNS @ᴊᴏᴄᴇʟʏɴᴍᴇɪᴇʀᴇ @jocelynmoves Links (including press ons):
Collaboration metrics
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And here is another example with a smaller creator on TikTok (10.0k avg views/post):
itsnatkershhh x TATTI LASHES
Influencer bio
𝑩𝒆𝒂𝒖𝒕𝒚, 𝑺𝒌𝒊𝒏𝒄𝒂𝒓𝒆 & 𝒂𝒍𝒍 𝒕𝒉𝒊𝒏𝒈𝒔 𝒈𝒊𝒓𝒍𝒊𝒆 👩🏼🦰💄👛🐚🍹🪞
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
TATTI LASHES's repeat partnerships
Out of 1.3k unique influencers in our dataset, 177 of them (13%) posted content for TATTI LASHES in 3 or more separate calendar months. The most consistent partner is @carriependle, who has collaborated across 13 months with 24 total posts.
Here are 3 examples of TATTI LASHES's repeat influencer partnerships, with links to the sponsored content.
carriependle x TATTI LASHES
![TikTok post by @carriependle for TATTI LASHES. Caption reads: Tatti Lashes Black Friday sale has begun [...].](https://images.od.modash.io/ba6a8dd2fc179bc12331cb4f8d8e66b6f0e8e7a2)
nicdrane x TATTI LASHES
![TikTok post by @nicdrane for TATTI LASHES. Caption reads: [...] all the different lashes @TATTI LASHES has....](https://images.od.modash.io/ed546a94f2485a8f6f824282831d2aa60ebc62e9)
![TikTok post by @nicdrane for TATTI LASHES. Caption reads: [...] accurate as of 13/12) @TATTI LASHES....](https://images.od.modash.io/e30bb58f3230e6d471366ccee420fe7746848403)
![TikTok post by @nicdrane for TATTI LASHES. Caption reads: [...] swear by them on holiday! @TATTI LASHES....](https://images.od.modash.io/b3e1ee80b9c5244dbc39198236dd62048ffbb383)
stacigem x TATTI LASHES
![TikTok post by @stacigem for TATTI LASHES. Caption reads: [...] lashes for lash week from @TATTI LASHES 💖💖....](https://images.od.modash.io/f71b377c760133a6d338328b56fb2264ead9d561)
![TikTok post by @stacigem for TATTI LASHES. Caption reads: [...] Amazing bundles from @TATTI LASHES 💖💖💖....](https://images.od.modash.io/776e120436909ad34bc24f7f0044778900314706)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United Kingdom is where TATTI LASHES had the most influencer activity. 49.8% of their live influencer content in the last 12 months was posted by British influencers.
Based on the percentage of influencer content per market, other important markets include:
- United States (24.8%)
- Brazil (3.7%)
- France (2.8%)
TATTI LASHES's influencer activity by market
Here is another example of TATTI LASHES collaborating with an influencer in United Kingdom.
mollyjacksmakeup x TATTI LASHES
![TikTok post by @mollyjacksmakeup for TATTI LASHES. Caption reads: [...] I’ve linked them to the video🫶🏻 @TATTI....](https://images.od.modash.io/f8e63b24375dc82fd2ebf6c80a0bb7635dc8e7d6)
TATTI LASHES's influencer activity vs. related brands
TATTI LASHES competes directly with Lilly Lashes and Glamnetic in false lash and eye-focused beauty, where tutorials, before/after looks, and discount-code creators drive conversion.
Total influencer content
TATTI LASHES vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Glamnetic leads with 20.4k sponsored posts, significantly outpacing Lilly Lashes (4k posts) and TATTI LASHES (3.1k posts). Across all three brands, the average volume is 9.2k posts, indicating mature, scaled influencer programs. Glamnetic has far more total social posts than TATTI LASHES and Lilly Lashes.
By social platform
TATTI LASHES vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, Glamnetic leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with Glamnetic at 18.1k, Lilly Lashes at 3.2k, TATTI LASHES at 2.5k posts. TATTI LASHES's activity is particularly concentrated on TikTok. Glamnetic has far more TikTok posts than TATTI LASHES and Lilly Lashes.
By geographical market
TATTI LASHES vs. related brands influencer activity (by country)
Estimated sponsored posts in TATTI LASHES's top markets
Glamnetic has the highest estimated sponsored-post volume in United States (14k posts, 70.2%), United Kingdom (2k posts, 9.8%), Canada (694 posts, 3.4%), suggesting a North America focus, while Lilly Lashes leads in Brazil with 150 posts (3.7%). Looking at United States specifically, the split is Glamnetic at 14k posts (70.2%), Lilly Lashes at 2.7k posts (67.7%), TATTI LASHES at 770 posts (24.8%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Lilly Lashes's Influencer Marketing Strategy
- Glamnetic's Influencer Marketing Strategy
- DUSK's Influencer Marketing Strategy
- VELVET CAVIAR's Influencer Marketing Strategy
- ZARA's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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