We analyzed 32.7k pieces of influencer content sponsored by Alo Yoga over the last 12 months.
This report breaks down where & how Alo Yoga invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Alo Yoga, see here: Alo Yoga influencers.
Alo Yoga's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
Alo Yoga's influencer output appears relatively consistent throughout the year, averaging about 2.7k sponsored posts per month. May recorded the highest volume at 3.2k posts (18% above average), while February was the quietest at 1.2k posts.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Alo Yoga's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Alo Yoga.
Here are 3 examples of Alo Yoga's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
lifestyle • maternity • wellness • real life 💌 contato@brunabiancardi.com.br
Collaboration metrics
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Influencer bio
li ny 💌 lainey.baldwin@grail-talent.com
Collaboration metrics
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Influencer bio
Hi! I’m Sanne Vloet—a wellness creator, entrepreneur, and model. You might know me from the runways of Paris or the Victoria’s Secret Fashion Show, but these days, my passion is helping you live a healthier, more balanced life. On this channel, I share my journey as the founder of Nekohama and Soul Sync Body, a wellness platform offering workouts, healthy recipes, and mindful routines. Expect videos that inspire and empower—from fitness routines and wellness challenges to my daily life in LA and my personal take on self-care! Whether you're looking for a fresh recipe, a quick workout, or a peek into how I balance life as a creator and entrepreneur, this is a space for community, connection, and growth. I am obsessed with matcha & love spending time with my dog Katsu! I post new videos every Saturday. Don’t forget to hit subscribe and turn on notifications so you never miss a moment. Email: management@sannevloet.co
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
💡 Related resource: How To Find Instagram Influencers.
For their top social platform (Instagram), here is a breakdown of the type of influencers Alo Yoga are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 30.1% of partnerships featuring creators averaging 1K-5K views, Alo Yoga's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The 10K-50K views segment is also prominent at 27.2%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (8.3M avg views/post):
Influencer bio
Mamá de 6 bendiciones ❤️ VividoraDeLaVidaSoñadoraDelosSueños Founder of @bellhatria
Collaboration metrics
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And here is another example with a smaller creator on Instagram (8.6k avg views/post):
Influencer bio
Collaboration metrics
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Out of 11.6k unique influencers in our dataset, 539 of them (5%) posted content for Alo Yoga in 3 or more separate calendar months. The most consistent partner is @lauracresciyoga, who has collaborated across 13 months with 276 total posts.
Here are 3 examples of Alo Yoga's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where Alo Yoga had the most influencer activity. 43.9% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of Alo Yoga collaborating with an influencer in United States.
Alo Yoga competes with lululemon and Beyond Yoga in premium yoga/athleisure, with all three using fitness and lifestyle influencers to drive aspirational everyday-wear demand.
Total sponsored posts tracked (last 12 months)
Alo Yoga leads with 32.7k sponsored posts, significantly outpacing lululemon (4.1k posts) and Beyond Yoga (357 posts). Across all three brands, the average volume is 12.4k posts, indicating mature, scaled influencer programs. Alo Yoga has many more total posts than lululemon and Beyond Yoga.
Sponsored posts by platform
Alo Yoga leads on Instagram, TikTok, and YouTube. The gap is most notable on Instagram, with Alo Yoga at 27.6k, lululemon at 2.7k, Beyond Yoga at 286 posts. Alo Yoga's activity is particularly concentrated on Instagram. Alo Yoga has many more posts than lululemon and Beyond Yoga on Instagram and TikTok.
Estimated sponsored posts in Alo Yoga's top markets
Alo Yoga has the highest estimated sponsored-post volume in United States (14k posts, 43.9%), Brazil (1.8k posts, 5.5%), United Kingdom (1.6k posts, 4.8%), while lululemon leads in Japan with 278 posts (6.7%), while Beyond Yoga leads in Canada with 15 posts (4.1%). Looking at United States specifically, the split is Alo Yoga at 14k posts (43.9%), lululemon at 2.3k posts (56.3%), Beyond Yoga at 280 posts (78.5%). Alo Yoga's strength in United States and United Kingdom may indicate a home-market focus, while Beyond Yoga shows broader regional investment.
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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