SPANX Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 3.2k pieces of influencer content sponsored by SPANX over the last 12 months.
This report breaks down where & how SPANX invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with SPANX, see here: SPANX influencers.
Influencer activity throughout the year
SPANX's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
SPANX's influencer activity by month
Number of sponsored posts
SPANX's influencer output appears relatively consistent throughout the year, averaging about 269 sponsored posts per month. November recorded the highest volume at 438 posts (63% above average), while June was the quietest at 128 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of SPANX's sponsored influencer collaborations break down by social platform:
- Instagram: 2.5k posts (76.1%)
- TikTok: 515 posts (15.9%)
- YouTube: 257 posts (7.9%)
SPANX's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for SPANX.
Here are 3 examples of SPANX's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
people_style x SPANX
![Instagram post by @people_style for SPANX. Caption reads: [...] takes us behind-the-scenes of her @Spanx....](https://images.od.modash.io/5a5e41e48bb90b4667e5e5bcb62e768e77fbb2f8)
Influencer bio
Every star. Every can't-miss style moment. From the editors of People. 🌟
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
kerri_justlivinglife x SPANX
![TikTok post by @kerri_justlivinglife for SPANX. Caption reads: [...] #ootdfashion #tops@Louis Vuitton @SPANX....](https://images.od.modash.io/d712825d0d6546713ca4763a900d748d873b6dfc)
Influencer bio
Gym fits + cute basics 🤍 Glow-up + night drink routines ✨ ⬇️ Shop my favorites
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
KellyGooch x SPANX
Influencer bio
For business inquiries: kelly@morecreative.co
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 77.3%
- Posts: 22.7%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers SPANX are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
SPANX's influencers average views (Instagram)
Based on each influencer's average views per post
With 35.6% of partnerships featuring creators averaging 10K-50K views, SPANX's strategy suggests cost-efficiency and engagement-focused partnerships.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (309.0k avg views/post):
renatafarbman x SPANX
![Instagram post by @renatafarbman for SPANX. Caption reads: [...] chic, and put together. I’m wearing this....](https://images.od.modash.io/8e4d99ad9555451aec02141cbf244987dc7a7158)
Influencer bio
👗 Body Shape Stylist & Shopping Expert 💡 Balanced Proportions & Intentional Shopping 👉 Work 1:1 With Me 📩 Partnerships@canthelpbutstare.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (9.7k avg views/post):
scoutureox x SPANX
Influencer bio
NY📍CT Bi-Racial👸🏼👸🏽 Plus size fashion | Curls | Beauty | Lifestyle Collab 📩 Scoutureox@yahoo.com Shop my looks 👇🏽
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
SPANX's repeat partnerships
Out of 1.5k unique influencers in our dataset, 138 of them (9%) posted content for SPANX in 3 or more separate calendar months. The most consistent partner is @coasttocoast2, who has collaborated across 12 months with 46 total posts.
Here are 3 examples of SPANX's repeat influencer partnerships, with links to the sponsored content.
coasttocoast2 x SPANX
![Instagram post by @coasttocoast2 for SPANX. Caption reads: [...] style/over 50 fashion/spanx partner.](https://images.od.modash.io/580de03924d01286df4471c41046cbb65830ae78)
stylewithcathy x SPANX
![YouTube post by @stylewithcathy for SPANX. Caption reads: [...] these outfits from Quince, Spanx, and Eileen....](https://images.od.modash.io/7523447437a352bfaef92ed348996349fba7c5ca)
![YouTube post by @cathyover50 for SPANX. Caption reads: [...] + free shipping with code SWCXSPANX Shop the....](https://images.od.modash.io/3f0bcbf631201e3d7ba6181cf72b69e89a0d6d13)
![YouTube post by @cathyover50 for SPANX. Caption reads: New SPANX Arrivals January 2026 | Plus [...].](https://images.od.modash.io/ec50647cc88ebd5af6c1416c8dab921c85f6d518)
mixandmatchmadness x SPANX
![Instagram post by @mixandmatchmadness for SPANX. Caption reads: [...] to all my problems may not be @spanx, but....](https://images.od.modash.io/62576e273b29c5285831c3078e42695d75d4818f)
![Instagram post by @mixandmatchmadness for SPANX. Caption reads: [...] if you ask me thanks to @Spanx LUXE air....](https://images.od.modash.io/b932cb137a6f3c18cbc0fa560cda012cf0be0d1e)
![Instagram post by @mixandmatchmadness for SPANX. Caption reads: [...] a ton of effort or energy… @spanx is the....](https://images.od.modash.io/d067cb3a69706df5b8a4e76fe48d189f4da225f9)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where SPANX had the most influencer activity. 74.1% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (5.3%)
- Canada (5.1%)
- Brazil (2.9%)
SPANX's influencer activity by market
Here is another example of SPANX collaborating with an influencer in United States.
bynicolemaddie x SPANX
![Instagram post by @bynicolemaddie for SPANX. Caption reads: [...] WANT IT & I’ll send ya this set! This @spanx....](https://images.od.modash.io/03833c357b97e33a68e2940bbce7db57d41137b7)
SPANX's influencer activity vs. related brands
SPANX competes in shapewear and smoothing essentials where fit, comfort, and confidence messaging are key. SKIMS and Shapermint target similar consumers and use comparable influencer-led fit checks and styling integrations to drive purchase.
Total influencer content
SPANX vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Skims leads with 15.6k sponsored posts, significantly outpacing SPANX (3.2k posts) and Shapermint (1.9k posts). Across all three brands, the average volume is 6.9k posts, indicating mature, scaled influencer programs. Skims has several times more total posts than SPANX and Shapermint.
By social platform
SPANX vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, Skims leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with Skims at 7.9k, Shapermint at 1k, SPANX at 515 posts. SPANX's activity is particularly concentrated on Instagram. On TikTok, Skims has several times more posts than SPANX and Shapermint.
By geographical market
SPANX vs. related brands influencer activity (by country)
Estimated sponsored posts in SPANX's top markets
Skims has the highest estimated sponsored-post volume in United States (9.8k posts, 62.7%), United Kingdom (813 posts, 5.2%), Brazil (579 posts, 3.7%), while SPANX leads in Canada with 165 posts (5.1%). Looking at United States specifically, the split is Skims at 9.8k posts (62.7%), SPANX at 2.4k posts (74.1%), Shapermint at 1.4k posts (70.5%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Skims's Influencer Marketing Strategy
- Shapermint's Influencer Marketing Strategy
- DIME Beauty's Influencer Marketing Strategy
- AMIRI's Influencer Marketing Strategy
- HNB Cosmetics's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
Frequently asked questions
Scaling your influencer program?
When you outgrow your mishmash of spreadsheets & free tools, try Modash. Find & email influencers, track campaigns, ship products & more - all in one place.