SPANX Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 1.1k pieces of influencer content sponsored by SPANX over the last 12 months.
This report breaks down where & how SPANX invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with SPANX, see here: SPANX influencers.
Influencer activity throughout the year
SPANX's influencer campaigns are active year-round with notable month-to-month fluctuation. The two charts below show month-by-month data for:
- Total sponsored posts tracked
- Total views those posts generated
SPANX's influencer activity by month
Number of sponsored posts
SPANX's influencer output appears relatively consistent throughout the year, averaging about 90 sponsored posts per month. November recorded the highest volume at 120 posts (33% above average), while February was the quietest at 14 posts.
SPANX's influencer activity by month (views)
Total views on sponsored video posts
September generated the most views at 3.2M, while February recorded the least at 157.5k. Across all tracked posts in the 12-month window, average views per post were 23k. Interestingly, the highest-view month (September) does not align with peak post volume (November), which could indicate performance differences across months. The top-performing tracked post, by @kristalheredia, generated 1.3M views.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of SPANX's sponsored influencer collaborations break down by social platform:
- Instagram: 955 posts (88.2%)
- TikTok: 111 posts (10.2%)
- YouTube: 17 posts (1.6%)
SPANX's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for SPANX.
Here are 3 examples of SPANX's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
kristalheredia x SPANX
Influencer bio
🪩Your favorite mutha & icon 📍NYC & CT Based Boricua 📣CEO of @mujeressocial 💌contact@kristalheredia.com
Collaboration metrics
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lizsmiles1 x SPANX
Influencer bio
Tx | Lifestyle, Fitness , Beauty & Fashion 💓 🇲🇽 @FashionNovaCURVE Collabs / pr 📧 : elizabeth@luxehausmgmt.co
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
WithLoveKristina x SPANX
Influencer bio
Dear friend, I'm so glad you've found me! I am a writer, a mom of five, and a lover of all things pretty, romantic, and joyful. Here I like to make videos centered around making my home cozy, reading good books, and attacking the harder things in life with a romantic viewpoint, seeking joy in all I do. I hope you'll grab some tea or coffee, and sit and chat a while! Everyone is welcome here. With Love, Kristina Mail can be sent to: Kristina Suko PO Box 14761 Tumwater, WA 98511 Business inquiries: wlovekristina@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 78.3%
- Posts: 21.7%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers SPANX are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
SPANX's influencers average views (Instagram)
Based on each influencer's average views per post
With 38.1% of partnerships featuring creators averaging 10K-50K views, SPANX's strategy suggests cost-efficiency and engagement-focused partnerships.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (1.6M avg views/post):
artofstylemona x SPANX
![Instagram post by @artofstylemona for SPANX. Caption reads: [...] “STYLE” & I’ll DM the 🔗 #elevatedstyle....](https://images.od.modash.io/7011e2cb76a27df52c8fe9083e543f5cb012e79e)
Influencer bio
Fashion, Beauty, & Lifestyle Creator Elevated, timeless everyday style 📍Los Angeles/New York 📩 Partnerships: PR@ARTOFSTYLENYC.COM 👇🏽 Shop my looks
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (2.0k avg views/post):
christyandco74 x SPANX
![Instagram post by @christyandco74 for SPANX. Caption reads: [...] the cute style and comfortable material.....](https://images.od.modash.io/315d4a019719c09190712c73ca175c2914bda4ef)
Influencer bio
Christmas magic, cozy homes, fashion, makeup, recipes & fun travels—all with a touch of glam! 📍PHL | 💌christyandcoambassador@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
SPANX's repeat partnerships
Out of 591 unique influencers in our dataset, 83 of them (14%) posted content for SPANX in 3 or more separate calendar months. The most consistent partner is @ellachar_g2, who has collaborated across 10 months with 19 total posts.
Here are 3 examples of SPANX's repeat influencer partnerships, with links to the sponsored content.
ellachar_g2 x SPANX
![Instagram post by @ellachar_g2 for SPANX. Caption reads: [...] changed my mindset…
and these SPANX....](https://images.od.modash.io/1e0f9c06e7548f895b0a6ff684b09e565ad7bc9f)
![Instagram post by @ellachar_g2 for SPANX. Caption reads: [...] before church 🤍
Wore the SPANX....](https://images.od.modash.io/dcec2b98e846e04d9b28a7a487da129dd92dffda)
![Instagram post by @ellachar_g2 for SPANX. Caption reads: [...] & Straight Track Pant by @spanx and....](https://images.od.modash.io/d056f2dcb63860594dcca55f74575d405883405f)
dropdeadpaige x SPANX
sheriemarie1 x SPANX
![Instagram post by @sheriemarie1 for SPANX. Caption reads: [...] this jumpsuit on sale now‼️ @Spanx....](https://images.od.modash.io/59bb432042c01e5c183b24b16f73d250435b8647)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where SPANX had the most influencer activity. 75.8% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (5.5%)
- Canada (4%)
- Brazil (2.7%)
SPANX's influencer activity by market
Here is another example of SPANX collaborating with an influencer in United States.
bynicolemaddie x SPANX
![Instagram post by @bynicolemaddie for SPANX. Caption reads: [...] WANT IT & I’ll send ya this set!
This....](https://images.od.modash.io/03833c357b97e33a68e2940bbce7db57d41137b7)
SPANX's influencer activity vs. related brands
SPANX, Skims, and Shapermint all compete in shapewear and everyday smoothing basics, targeting similar fit-and-confidence needs. They’re frequent benchmarks for creator-led try-ons, fit reviews, and comfort claims.
Total influencer content
SPANX vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Skims leads with 1.1k sponsored posts, marginally ahead of SPANX (1.1k posts) and Shapermint (711 posts). Across all three brands, the average volume is 962 posts, suggesting moderate but consistent investment.
By social platform
SPANX vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, Skims leads on Instagram and Shapermint leads on TikTok and YouTube. The gap is most notable on Instagram, with Skims at 1.1k, SPANX at 955, Shapermint at 470 posts. SPANX's activity is particularly concentrated on Instagram. Skims has no TikTok or YouTube posts, while SPANX and Shapermint have activity on both platforms.
By geographical market
SPANX vs. related brands influencer activity (by country)
Estimated sponsored posts in SPANX's top markets
SPANX has the highest estimated sponsored-post volume in United States (821 posts, 75.8%), Canada (43 posts, 4%), suggesting a North America focus, while Skims has the highest estimated sponsored-post volume in United Kingdom (82 posts, 7.5%), Brazil (43 posts, 3.9%). Looking at United States specifically, the split is SPANX at 821 posts (75.8%), Skims at 662 posts (60.6%), Shapermint at 501 posts (70.4%). SPANX's strength in United States may indicate a home-market focus, while Skims shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 2 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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