SPANX Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 2.0k pieces of influencer content sponsored by SPANX over the last 12 months.

This report breaks down where & how SPANX invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with SPANX, see here: SPANX influencers.

Influencer activity throughout the year

SPANX's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

SPANX's influencer activity appears to have tapered over the year, from 135 posts in January down to 64 in December. March was the busiest month at 290 posts, 75% above the monthly average.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of SPANX's sponsored influencer collaborations break down by social platform:

• Instagram: 1.2k posts (59%)
• TikTok: 527 posts (26.3%)
• YouTube: 295 posts (14.7%)

Instagram influencer marketing is a clear focus for SPANX.

Here are 3 examples of SPANX's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

people_style x SPANX

people_style

@people_style

24 Mar, 26

1.3M

568

[...] takes us behind-the-scenes of her @Spanx campaign shoot.

Influencer bio

Every star. Every can't-miss style moment. From the editors of People. 🌟

Collaboration metrics

Post views1.3M

Post EMV $38.7k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

kerri_justlivinglife x SPANX

kerri_justlivinglife

@kerri_justlivinglife

05 Jan, 26

581.2k

35k

[...] #ootdfashion #tops@Louis Vuitton @SPANX @Christian Louboutin @Prada glasses

Influencer bio

Gym fits + women’s fashion 🤍 Beauty, body + healthy finds ✨ Shop my favorites ⬇️

Collaboration metrics

Post views581.2k

Post EMV $13.4k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

KellyGooch x SPANX

KellyGooch

@KellyGooch

22 Aug, 25

114k

3.7k

Thanks to SPANX® for sponsoring this video! Head to and [...]

Influencer bio

For business inquiries: kelly@morecreative.co

Collaboration metrics

Post views114.0k

Post EMV $3.8k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find Instagram Influencers.

Influencer audience size breakdown (by views)

SPANX's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.

Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (117.4k avg views/post, 531.3k followers):

alexsahlen2 x SPANX

alexsahlen2

@alexsahlen2

23 Jan, 26

139.6k

2k

SPANX haul 🙌🏻 Winter is in full swing, and [...]

Influencer bio

Either shopping, running or working out 🏃‍♀️ 🛍️ wife❤️boy mom 👦🏻👦🏼👶🏼📍NY Fitness: @alexruns_10 collab: peanutbutterblondie@gmail.com Shop my Looks ⬇️

Collaboration metrics

Post views139.6k

Post EMV $4.4k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on Instagram (9.4k avg views/post, 197.6k followers):

_elle_nicole x SPANX

_elle_nicole

@_elle_nicole

27 Apr, 26

21.9k

1.1k

[...] #cozystyle #softlife #bodyconfidence @Spanx #SpanxPartner

Influencer bio

feel good in your body as it is petite • cozy • real 📍 chicago 📧 hello@itsellenicole.com

Collaboration metrics

Post views21.9k

Post EMV $764

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

SPANX's repeat partnerships

stylewithcathy x SPANX

stylewithcathy

@stylewithcathy

10 May, 26

5.7k

575

[...] these outfits from Quince, Spanx, and Eileen Fisher are your [...]

cathyover50

@cathyover50

28 Oct, 25

4.2k

413

[...] + free shipping with code SWCXSPANX Shop the collection here: Thank [...]

cathyover50

@cathyover50

13 Jan, 26

2.9k

313

New SPANX Arrivals January 2026 | Plus [...]

DanaBerez x SPANX

DanaBerez

@DanaBerez

20 May, 26

40.9k

2.3k

[...] Closet: Current Brand Offers Spanx — 15% off your first order + [...]

DanaBerez

@DanaBerez

17 Jun, 26

41.5k

1.6k

[...] Closet: Current Brand Offers Spanx — 15% off your first order + [...]

DanaBerez

@DanaBerez

15 Jul, 26

37k

1.9k

[...] Closet: Current Brand Offers Spanx — 15% off your first order + [...]

itscmclaire x SPANX

itscmclaire

@itscmclaire

24 Apr, 26

8.7k

221

[...] tasks done. Use code CMCLAIREXSPANX for 15% off your purchase + [...]

itscmclaire

@itscmclaire

14 Feb, 26

6.3k

101

[...] made it to my LTK, but since @spanx is having a sale this weekend, [...]

itscmclaire

@itscmclaire

24 Apr, 26

4.5k

92

[...] they feel. Use code CMCLAIREXSPANX for 15% off your first purchase [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• Canada (4.6%)
• United Kingdom (4.4%)
• India (2.4%)

Here is another example of SPANX collaborating with an influencer in United States.

mrscasual x SPANX

mrscasual

@mrscasual

21 Apr, 26

414.4k

[...] this as a friend… don’t sleep on this ‼️ Spanx just dropped a new lightweight denim [...]

SPANX's influencer activity vs. related brands

SPANX, SKIMS, and Shapermint all compete in shapewear and body-contouring basics, often marketed through fit, comfort, and confidence positioning. They’re direct influencer-strategy comparables because they target similar consumers shopping premium-to-mid shapewear and intimate apparel online.

Total influencer content

Skims leads with 11.3k sponsored posts, significantly outpacing Shapermint (2.2k posts) and SPANX (2k posts). Across all three brands, the average volume is 5.2k posts, indicating mature, scaled influencer programs. Skims has several times more total posts than SPANX and Shapermint.

By social platform

Among these brands, Skims leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with Skims at 8.3k, Shapermint at 1.3k, SPANX at 527 posts. Skims's activity is particularly concentrated on TikTok. Skims has several times more TikTok posts than SPANX and Shapermint.

By geographical market

Skims has the highest estimated sponsored-post volume in United States (6.6k posts, 58.6%), United Kingdom (668 posts, 5.9%), Canada (611 posts, 5.4%), suggesting a North America focus. Looking at United States specifically, the split is Skims at 6.6k posts (58.6%), SPANX at 1.5k posts (77.2%), Shapermint at 1.5k posts (69.8%).