SPANX Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 3.3k pieces of influencer content sponsored by SPANX over the last 12 months.

This report breaks down where & how SPANX invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with SPANX, see here: SPANX influencers.

Influencer activity throughout the year

SPANX's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

SPANX's influencer output appears relatively consistent throughout the year, averaging about 276 sponsored posts per month. November recorded the highest volume at 440 posts (59% above average), while September was the quietest at 189 posts.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of SPANX's sponsored influencer collaborations break down by social platform:

• Instagram: 2.5k posts (76.3%)
• TikTok: 494 posts (14.8%)
• YouTube: 298 posts (8.9%)

Instagram influencer marketing is a clear focus for SPANX.

Here are 3 examples of SPANX's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

people_style x SPANX

people_style

@people_style

24 Mar, 26

1.3M

568

[...] takes us behind-the-scenes of her @Spanx campaign shoot.

Influencer bio

Every star. Every can't-miss style moment. From the editors of People. 🌟

Collaboration metrics

Post views1.3M

Post EMV $38.7k

More influencer data

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kerri_justlivinglife x SPANX

kerri_justlivinglife

@kerri_justlivinglife

05 Jan, 26

581.2k

35k

[...] #ootdfashion #tops@Louis Vuitton @SPANX @Christian Louboutin @Prada glasses

Influencer bio

✨ Fashion • Gym Fits • Lifestyle 💎 Platinum TikTok Shop Creator 🤝 Paid Retainers + Select Brand Partnerships 📩 DM for Collabs 🛍️ Shop my favorites ⬇️

Collaboration metrics

Post views581.2k

Post EMV $13.4k

More influencer data

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PetiteDressing x SPANX

PetiteDressing

@PetiteDressing

28 Aug, 26

127.4k

1.5k

[...] Wearing Anthropologie cashmere top 1. Spanx kickflare jeans (SP) 2.Jcrew Factory [...]

Influencer bio

The smarter approach to short girl fashion. 👗 My name is Chi Li, founder of PetiteDressing.com, a clothing site dedicated to women under 5'4". Being 5’2”, I was frustrated by the shrinking petite sections in major stores, so I became an entrepreneur in 2021 to dedicate my efforts to creating clothing for shorter women. On this channel, I teach petite women how to dress stylishly and confidently, offering tailored advice on what shoes to wear and fashion tips specifically for shorter frames. From selecting the perfect outfit to mastering proportions, I provide practical guidance and inspiration to help petite women look and feel their best every day. Join our fun and supportive community on PetiteDressing.com!

Collaboration metrics

Post views127.4k

Post EMV $4.0k

More influencer data

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💡 Related resource: How To Find Instagram Influencers.

Influencer audience size breakdown (by views)

With 35% of partnerships featuring creators averaging 10K-50K views, SPANX's strategy suggests cost-efficiency and engagement-focused partnerships.

Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (212.4k avg views/post):

renatafarbman x SPANX

renatafarbman

@renatafarbman

23 Nov, 25

58.4k

148

[...] chic, and put together. I’m wearing this @spanx set which is 30% off right now for a [...]

Influencer bio

👗 Body Shape Stylist & Shopping Expert 💡 Balanced Proportions & Intentional Shopping 👉 Work 1:1 With Me 📩 Partnerships@canthelpbutstare.com

Collaboration metrics

Post views58.4k

Post EMV $1.8k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on Instagram (10.0k avg views/post):

therecruitermom x SPANX

therecruitermom

@therecruitermom

21 Nov, 25

17.2k

168

📲 Comment TRM for links @spanx Cyber Week Sale has started and they just [...]

Influencer bio

💼 Former Corporate Recruiter sharing attainable fashion
💃🏼 Midsize Style | Size 12 | 5’5 📲 TheRecruitermom.com
📧 inquiries ryanne@creatorsociety.com

Collaboration metrics

Post views17.2k

Post EMV $532

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

SPANX's repeat partnerships

mixandmatchmadness x SPANX

mixandmatchmadness

@mixandmatchmadness

17 Mar, 26

23.2k

244

[...] to all my problems may not be @spanx, but I’m definitely willing to [...]

mixandmatchmadness

@mixandmatchmadness

10 Dec, 25

21.6k

285

[...] if you ask me thanks to @Spanx LUXE air essentials + save 15% [...]

mixandmatchmadness

@mixandmatchmadness

19 May, 26

19.9k

268

[...] a ton of effort or energy… @spanx is the answer, of course! [...]

MusingsofaCurvyLady x SPANX

MusingsofaCurvyLady

@MusingsofaCurvyLady

06 Sep, 26

31.4k

1.3k

[...] off [Lucky Scent] THAMARR10 [Spanx] THAMARRXSPANX 15% off first [...]

MusingsofaCurvyLady

@MusingsofaCurvyLady

21 Jun, 26

5.2k

483

[...] off [Lucky Scent] THAMARR10 [Spanx] THAMARRXSPANX 15% off first [...]

MusingsofaCurvyLady

@MusingsofaCurvyLady

09 Jul, 26

4.5k

464

[...] off [Lucky Scent] THAMARR10 [Spanx] THAMARRXSPANX 15% off first [...]

coasttocoast2 x SPANX

coasttocoast2

@coasttocoast2

20 Nov, 25

10k

244

It’s GO TIME!!! The @spanx Black Friday 30% off sale has [...]

coasttocoast2

@coasttocoast2

09 Oct, 25

8.7k

187

[...] style/over 50 fashion/spanx partner

coasttocoast2

@coasttocoast2

17 Jan, 26

7.1k

146

Spanx new arrivals and I’m in love! [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (5.4%)
• Canada (4.6%)
• Brazil (3%)

Here is another example of SPANX collaborating with an influencer in United States.

bynicolemaddie x SPANX

bynicolemaddie

@bynicolemaddie

17 Oct, 25

941.8k

1.8k

[...] WANT IT & I’ll send ya this set! This @spanx AirEssentials set is the most comfortable [...]

SPANX's influencer activity vs. related brands

SPANX, SKIMS, and Shapermint all compete in the shapewear and body-contouring essentials category, often marketed through creator try-ons, fit reviews, and comfort/coverage claims. These brands target overlapping shoppers looking for smoothing basics, making them the closest influencer-marketing competitors in the list.

Total influencer content

Skims leads with 14.1k sponsored posts, significantly outpacing SPANX (3.3k posts) and Shapermint (2.9k posts). Across all three brands, the average volume is 6.8k posts, indicating mature, scaled influencer programs. Skims has several times more total posts than SPANX and Shapermint.

By social platform

Among these brands, Skims leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with Skims at 8.7k, Shapermint at 1.9k, SPANX at 494 posts. SPANX's activity is particularly concentrated on Instagram. On TikTok, Skims posts are several times higher than SPANX, and Shapermint also posts several times more than SPANX.

By geographical market

Skims has the highest estimated sponsored-post volume in United States (7.9k posts, 55.8%), United Kingdom (1.3k posts, 9.1%), Canada (551 posts, 3.9%), suggesting a North America focus. Looking at United States specifically, the split is Skims at 7.9k posts (55.8%), SPANX at 2.5k posts (75%), Shapermint at 2k posts (70.7%).