We analyzed 3.3k pieces of influencer content sponsored by SPANX over the last 12 months.
This report breaks down where & how SPANX invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with SPANX, see here: SPANX influencers.
SPANX's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
SPANX's influencer output appears relatively consistent throughout the year, averaging about 269 sponsored posts per month. November recorded the highest volume at 455 posts (69% above average), while February was the quietest at 129 posts.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of SPANX's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for SPANX.
Here are 3 examples of SPANX's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
Wife, Mutha, and Icon 📍NYC & CT Based Boricua 📣CEO of @mujeressocial 💌contact@kristalheredia.com
Collaboration metrics
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Influencer bio
Gym fits + cute basics 🤍 Glow-up + night drink routines ✨ ⬇️ Shop my favorites
Collaboration metrics
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Influencer bio
Conscious consumerism. Makeup musings. Social commentary. For business inquiries: kelly@morecreative.co
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
💡 Related resource: How To Find Instagram Influencers.
For their top social platform (Instagram), here is a breakdown of the type of influencers SPANX are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 33.6% of partnerships featuring creators averaging 10K-50K views, SPANX's strategy suggests cost-efficiency and engagement-focused partnerships. The 1K-5K views segment is also prominent at 24%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (1.1M avg views/post):
Influencer bio
Morals & Humanity > Realistic style, fam & travel Intentional parenting Host: @herhourpopup Wisconsin ✉️ info@balkanina.com
Collaboration metrics
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And here is another example with a smaller creator on Instagram (9.9k avg views/post):
Influencer bio
Finally 50! Navigating life with style, humor & heart ❤️ Sharing fashion finds, perimenopause talk & confidence at any age!
Collaboration metrics
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Out of 1.5k unique influencers in our dataset, 156 of them (10%) posted content for SPANX in 3 or more separate calendar months. The most consistent partner is @ashley_dorough, who has collaborated across 13 months with 39 total posts.
Here are 3 examples of SPANX's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where SPANX had the most influencer activity. 74.7% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of SPANX collaborating with an influencer in United States.
SPANX is a category leader in shapewear and elevated basics, directly overlapping with SKIMS and Shapermint. All three compete for bodywear and smoothing solutions marketed heavily through fit reviews and confidence-focused creator storytelling.
Total sponsored posts tracked (last 12 months)
Skims leads with 16.2k sponsored posts, significantly outpacing SPANX (3.3k posts) and Shapermint (711 posts). Across all three brands, the average volume is 6.7k posts, indicating mature, scaled influencer programs. Skims has several times more total posts than SPANX and Shapermint.
Sponsored posts by platform
Among these brands, Skims leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with Skims at 8k, SPANX at 497, Shapermint at 193 posts. SPANX's activity is particularly concentrated on Instagram. On TikTok, Skims has many more posts than SPANX and Shapermint.
Estimated sponsored posts in SPANX's top markets
Skims has the highest estimated sponsored-post volume in United States (10k posts, 61.7%), United Kingdom (1.2k posts, 7.4%), Brazil (599 posts, 3.7%), while SPANX leads in Canada with 153 posts (4.7%). Looking at United States specifically, the split is Skims at 10k posts (61.7%), SPANX at 2.4k posts (74.7%), Shapermint at 501 posts (70.4%).
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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