SPANX Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 3.1k pieces of influencer content sponsored by SPANX over the last 12 months.
This report breaks down where & how SPANX invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with SPANX, see here: SPANX influencers.
Influencer activity throughout the year
SPANX's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
SPANX's influencer activity by month
Number of sponsored posts
SPANX's sponsored post volume appears to trend upward over the 12-month period, rising from 250 posts in January to 266 in December. The peak month, November, reached 430 posts, 68% higher than the monthly average of 256.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of SPANX's sponsored influencer collaborations break down by social platform:
- Instagram: 2.3k posts (76.5%)
- TikTok: 495 posts (16.1%)
- YouTube: 225 posts (7.3%)
SPANX's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for SPANX.
Here are 3 examples of SPANX's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
kristalheredia x SPANX
Influencer bio
Real life, mutha tings, & daily stories ceo @mujeressocial connecticut & nyc ✉️: contact@kristalheredia.com tiktok 800k+ boricua 5ft size 10
Collaboration metrics
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kerri_justlivinglife x SPANX
![TikTok post by @kerri_justlivinglife for SPANX. Caption reads: [...] #ootdfashion #tops@Louis Vuitton @SPANX....](https://images.od.modash.io/d712825d0d6546713ca4763a900d748d873b6dfc)
Influencer bio
Gym fits + cute basics 🤍 Glow-up + night drink routines ✨ ⬇️ Shop my favorites
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
KellyGooch x SPANX
Influencer bio
Conscious consumerism. Makeup musings. Social commentary. For business inquiries: kelly@morecreative.co
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 77.3%
- Posts: 22.7%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers SPANX are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
SPANX's influencers average views (Instagram)
Based on each influencer's average views per post
With 36.9% of partnerships featuring creators averaging 10K-50K views, SPANX's strategy suggests cost-efficiency and engagement-focused partnerships.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (183.7k avg views/post):
karinastylediaries x SPANX
![Instagram post by @karinastylediaries for SPANX. Caption reads: [...] the links, sizing ❤️ use code: KARINAXSPANX....](https://images.od.modash.io/31180a3ec17863bd97540e09043dea8506a78888)
Influencer bio
Elevated style, grounded in real life. Brazilian-born, U.S.–based. Discover the edit ↓
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (9.8k avg views/post):
claireeliselock x SPANX
Influencer bio
hey y’all 👋🏼 let’s be friends! classic fashion & style mama x 2 👦🏻👧🏼 wife to @ndlock1💍 click👇🏼 to shop my posts
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
SPANX's repeat partnerships
Out of 1.4k unique influencers in our dataset, 142 of them (10%) posted content for SPANX in 3 or more separate calendar months. The most consistent partner is @coasttocoast2, who has collaborated across 12 months with 42 total posts.
Here are 3 examples of SPANX's repeat influencer partnerships, with links to the sponsored content.
coasttocoast2 x SPANX
![Instagram post by @coasttocoast2 for SPANX. Caption reads: [...] at the perfect time. These @spanx cropped,....](https://images.od.modash.io/be83173b88b25efc67c33fd9a15d064b65b4ed7a)
mixandmatchmadness x SPANX
![Instagram post by @mixandmatchmadness for SPANX. Caption reads: [...] #gorgie #cleanenergydrink #spanxpartner....](https://images.od.modash.io/8463e9b156a91a1dc97bcfae9d9e20bb9436aa33)
![Instagram post by @mixandmatchmadness for SPANX. Caption reads: [...] if you ask me thanks to @Spanx LUXE air....](https://images.od.modash.io/b932cb137a6f3c18cbc0fa560cda012cf0be0d1e)
![Instagram post by @mixandmatchmadness for SPANX. Caption reads: [...] people afraid to dress up your @spanx - ok?....](https://images.od.modash.io/6162ce9c376d9f85b1916c5978b466f9ef2605fe)
houseofleoblog x SPANX
![Instagram post by @houseofleoblog for SPANX. Caption reads: [...] be following to get the dm) #SpanxPartner....](https://images.od.modash.io/95080f8ced3b6e0d3897858bbb11de53c6595ce4)
![Instagram post by @houseofleoblog for SPANX. Caption reads: [...] 6 travel outfits from @spanx that are all....](https://images.od.modash.io/93ee57e74306804de5c49ce1d4c91cf53dfa367f)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where SPANX had the most influencer activity. 75.1% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (5.1%)
- Canada (4.8%)
- Brazil (2.4%)
SPANX's influencer activity by market
Here is another example of SPANX collaborating with an influencer in United States.
people_style x SPANX
![Instagram post by @people_style for SPANX. Caption reads: [...] takes us behind-the-scenes of her @Spanx....](https://images.od.modash.io/5a5e41e48bb90b4667e5e5bcb62e768e77fbb2f8)
SPANX's influencer activity vs. related brands
SPANX is directly competitive with SKIMS and Shapermint in shapewear and smoothing essentials, sharing the same influencer formats—try-ons, compression comparisons, and confidence-led messaging.
Total influencer content
SPANX vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Skims leads with 14.1k sponsored posts, significantly outpacing SPANX (3.1k posts) and Shapermint (1.6k posts). Across all three brands, the average volume is 6.3k posts, indicating mature, scaled influencer programs. Skims has multiple times more total posts than SPANX and Shapermint.
By social platform
SPANX vs. related brands influencer activity (by social platform)
Sponsored posts by platform
SPANX leads on YouTube, while Skims has the most activity on Instagram and TikTok. The gap is most notable on TikTok, with Skims at 7.5k, Shapermint at 572, SPANX at 495 posts. SPANX's activity is particularly concentrated on Instagram. Skims has multiple times more TikTok and YouTube posts than SPANX and Shapermint.
By geographical market
SPANX vs. related brands influencer activity (by country)
Estimated sponsored posts in SPANX's top markets
Skims has the highest estimated sponsored-post volume in United States (8.5k posts, 60.6%), United Kingdom (958 posts, 6.8%), Brazil (493 posts, 3.5%), while SPANX leads in Canada with 147 posts (4.8%). Looking at United States specifically, the split is Skims at 8.5k posts (60.6%), SPANX at 2.3k posts (75.1%), Shapermint at 1.1k posts (70.1%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Skims's Influencer Marketing Strategy
- Shapermint's Influencer Marketing Strategy
- DIME Beauty's Influencer Marketing Strategy
- AMIRI's Influencer Marketing Strategy
- HNB Cosmetics's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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