We analyzed 3.1k pieces of influencer content sponsored by RAXTiFY over the last 12 months.
This report breaks down where & how RAXTiFY invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with RAXTiFY, see here: RAXTiFY influencers.
RAXTiFY's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
RAXTiFY's influencer activity appears to have tapered over the year, from 203 posts in January down to 210 in December. June was the busiest month at 467 posts, 81% above the monthly average.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of RAXTiFY's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for RAXTiFY.
Here are 1 examples of RAXTiFY's recent sponsored collaborations (one each for Instagram).
Influencer bio
HouseOfSamurai ⛩️ Admins: @elchiic0 @ihatejohnii (active) @bassjerm_official Sponsors @fettismokeshop @stylzvip365 @3litefiles @thebeehivebarlounge
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
💡 Related resource: How To Find Instagram Influencers.
For their top social platform (Instagram), here is a breakdown of the type of influencers RAXTiFY are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 50.6% of partnerships featuring creators averaging 1K-5K views, RAXTiFY's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (26.5k avg views/post):
Influencer bio
Collaboration metrics
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And here is another example with a smaller creator on Instagram (4.3k avg views/post):
Influencer bio
Official Airtekk Account Master Minds In Airbag Tuning. We Make Kits For Almost Every Car! We Offer Air Suspension, Coilovers, Wheels, And Brake Kits!
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Out of 901 unique influencers in our dataset, 31 of them (3%) posted content for RAXTiFY in 3 or more separate calendar months. The most consistent partner is @raxtify, who has collaborated across 13 months with 125 total posts. @knownvqs alone accounts for 8% of all tracked sponsored content.
Here are 3 examples of RAXTiFY's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where RAXTiFY had the most influencer activity. 81.4% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of RAXTiFY collaborating with an influencer in United States.
RAXTiFY aligns with niche creator/printing-adjacent tech and accessories, where In Print We Trust and Kodak Photo Printer are the closest list peers for print-centric products promoted through creator demos. These brands compete for audiences interested in making, printing, and creator workflows.
Total sponsored posts tracked (last 12 months)
In Print We Trust leads with 16.1k sponsored posts, significantly outpacing RAXTiFY (3.1k posts) and Kodak Photo Printer (2.3k posts). Across all three brands, the average volume is 7.2k posts, indicating mature, scaled influencer programs. In Print We Trust has several times more total posts than RAXTiFY and Kodak Photo Printer.
Sponsored posts by platform
RAXTiFY leads on Instagram, while In Print We Trust has the most activity on TikTok and Kodak Photo Printer has the most activity on YouTube. The gap is most notable on TikTok, with In Print We Trust at 14.5k, Kodak Photo Printer at 1.3k, RAXTiFY at 0 posts. RAXTiFY's activity is particularly concentrated on Instagram. RAXTiFY posts are concentrated on Instagram, while In Print We Trust posts are concentrated on TikTok.
Estimated sponsored posts in RAXTiFY's top markets
In Print We Trust has the highest estimated sponsored-post volume in United States (6k posts, 37.5%), United Kingdom (3.6k posts, 22.4%), Mexico (1.1k posts, 6.9%), suggesting a North America focus, while Kodak Photo Printer has the highest estimated sponsored-post volume in Japan (282 posts, 12.4%), Italy (209 posts, 9.2%), while RAXTiFY has the highest estimated sponsored-post volume in Canada (94 posts, 3%), Brazil (72 posts, 2.3%). Looking at United States specifically, the split is In Print We Trust at 6k posts (37.5%), RAXTiFY at 2.5k posts (81.4%), Kodak Photo Printer at 580 posts (25.5%).
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
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