RAXTiFY Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 2.4k pieces of influencer content sponsored by RAXTiFY over the last 12 months.
This report breaks down where & how RAXTiFY invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with RAXTiFY, see here: RAXTiFY influencers.
Influencer activity throughout the year
RAXTiFY's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
RAXTiFY's influencer activity by month
Number of sponsored posts
RAXTiFY's sponsored post volume appears to trend upward over the 12-month period, rising from 213 posts in January to 220 in December. The peak month, October, reached 292 posts, 47% higher than the monthly average of 198.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of RAXTiFY's sponsored influencer collaborations break down by social platform:
- Instagram: 2.4k posts (100%)
RAXTiFY's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for RAXTiFY.
Here are 1 examples of RAXTiFY's recent sponsored collaborations (one each for Instagram).
itsjusmarcc x RAXTiFY
![Instagram post by @itsjusmarcc for RAXTiFY. Caption reads: [...] @saiwraps @carbon.creations @raxtify....](https://images.od.modash.io/9fec3ebb39e5abf9a478eaace2f21b6afe13a243)
Influencer bio
I just like cars 📧- itsjusmarc123@gmail.com —————————————————— FOR ALL OF MY CAR PRODUCTS🤫⬇️
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 52.8%
- Posts: 47.2%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers RAXTiFY are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
RAXTiFY's influencers average views (Instagram)
Based on each influencer's average views per post
With 56.5% of partnerships featuring creators averaging 1K-5K views, RAXTiFY's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. Notably, there appears to be minimal activity in the 500K+ segment.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (138.2k avg views/post):
c5seth_ x RAXTiFY
![Instagram post by @c5seth_ for RAXTiFY. Caption reads: [...] make an edit😛 again but thank you to....](https://images.od.modash.io/1c0f4bfbc3cd8d0163b60fc4f5b6a59dbe2a6c78)
Influencer bio
@e34_girl 🩶💜 Owner of @hooptie_co AZ🦇 Praise our Lord and savior Jesus Christ🖤✝️ sponsors: @raxtify_official @extremeonlinestore
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (8.9k avg views/post):
unrvld.tm x RAXTiFY
![Instagram post by @unrvld.tm for RAXTiFY. Caption reads: [...] Progress…🗿🗿 • • • • Wrap sponsored by....](https://images.od.modash.io/75e7d69e188ad556d1c18ad8199d0270b478ef2b)
Influencer bio
Est. 2023 Unmatched ❌ Unparalleled ❌ Unrivaled Collabrewtive Espressos: TBA ⬇️ Merch drop: TBA
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
RAXTiFY's repeat partnerships
Out of 756 unique influencers in our dataset, 21 of them (3%) posted content for RAXTiFY in 3 or more separate calendar months. The most consistent partner is @thatdirtycivic, who has collaborated across 11 months with 143 total posts. @knownvqs alone accounts for 10% of all tracked sponsored content.
Here are 3 examples of RAXTiFY's repeat influencer partnerships, with links to the sponsored content.
thatdirtycivic x RAXTiFY
1leheem x RAXTiFY
![Instagram post by @1leheem for RAXTiFY. Caption reads: [...] : // @oneuplighting // @raxtify....](https://images.od.modash.io/f5f738a2cba14d970616af2aa4cb7249c6c65cf1)
![Instagram post by @1leheem for RAXTiFY. Caption reads: [...] : // @oneuplighting // @raxtify....](https://images.od.modash.io/2420043562f5446e0e1db6e6f8be637be948039f)
![Instagram post by @1leheem for RAXTiFY. Caption reads: [...] : // @oneuplighting // @raxtify....](https://images.od.modash.io/fce16de599cc5a564240f0a959574438a647c3d0)
345baddie_ x RAXTiFY
![Instagram post by @345baddie_ for RAXTiFY. Caption reads: [...] …🌸💜 Sponsored by : @raxtify_official....](https://images.od.modash.io/9b0071c3ba111032a265996e31c183848ebc4a24)
![Instagram post by @345baddie_ for RAXTiFY. Caption reads: [...] 💟💁🏽♀️ Sponsored by : @raxtify_official....](https://images.od.modash.io/a6557210bc95996013523ce2272d26fc96334812)
![Instagram post by @345baddie_ for RAXTiFY. Caption reads: [...] 💖 Sponsored by : @raxtify_official Wrapped....](https://images.od.modash.io/4e2a99ef6b4c1793fec262a3cca9e169dccb53e6)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where RAXTiFY had the most influencer activity. 80.4% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Canada (3.2%)
- Brazil (2%)
- India (1.7%)
RAXTiFY's influencer activity by market
RAXTiFY's influencer activity vs. related brands
RAXTiFY sits in creator tech/accessories where purchase decisions are influenced by demonstrations and comparisons. NEEWER and Ulanzi serve similar creator communities with affordable gear, making them close competitors for influencer discovery.
Total influencer content
RAXTiFY vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
NEEWER leads with 5.9k sponsored posts, notably outpacing Ulanzi (4.7k posts) and RAXTiFY (2.4k posts). Across all three brands, the average volume is 4.3k posts, indicating mature, scaled influencer programs.
By social platform
RAXTiFY vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, NEEWER leads on Instagram and YouTube and Ulanzi leads on TikTok. The gap is most notable on Instagram, with NEEWER at 3.4k, RAXTiFY at 2.4k, Ulanzi at 2k posts. RAXTiFY's activity is particularly concentrated on Instagram.
By geographical market
RAXTiFY vs. related brands influencer activity (by country)
Estimated sponsored posts in RAXTiFY's top markets
RAXTiFY has the highest estimated sponsored-post volume in United States (1.9k posts, 80.4%), Canada (76 posts, 3.2%), suggesting a North America focus, while NEEWER has the highest estimated sponsored-post volume in Italy (603 posts, 10.3%), India (404 posts, 6.9%), while Ulanzi has the highest estimated sponsored-post volume in Japan (451 posts, 9.6%), Brazil (371 posts, 7.9%). Looking at United States specifically, the split is RAXTiFY at 1.9k posts (80.4%), NEEWER at 1.6k posts (28%), Ulanzi at 964 posts (20.5%). RAXTiFY's strength in United States may indicate a home-market focus, while NEEWER shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- NEEWER's Influencer Marketing Strategy
- Ulanzi's Influencer Marketing Strategy
- Native's Influencer Marketing Strategy
- Beekman 1802's Influencer Marketing Strategy
- RENPHO's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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