We analyzed 603 pieces of influencer content sponsored by RAXTiFY over the last 12 months.
This report breaks down where & how RAXTiFY invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with RAXTiFY, see here: RAXTiFY influencers.
RAXTiFY's influencer campaigns show month-to-month variation in posting volume. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
RAXTiFY's influencer output appears relatively consistent throughout the year, averaging about 293 sponsored posts per month. July recorded the highest volume at 301 posts (3% above average), while June was the quietest at 285 posts.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of RAXTiFY's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for RAXTiFY.
If you break this down further by content type on Instagram, this is what it looks like:
💡 Related resource: How To Find Instagram Influencers.
For their top social platform (Instagram), here is a breakdown of the type of influencers RAXTiFY are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 51.4% of partnerships featuring creators averaging 1K-5K views, RAXTiFY's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
In our dataset, United States is where RAXTiFY had the most influencer activity. 81.3% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
RAXTiFY sits in creator/tech accessories, and NEEWER and Ulanzi are the closest list competitors targeting similar videography and content-creation audiences through gear-focused influencer reviews.
Total sponsored posts tracked (last 12 months)
Ulanzi leads with 4k sponsored posts, notably outpacing NEEWER (3.4k posts) and RAXTiFY (603 posts). Across all three brands, the average volume is 2.7k posts, indicating mature, scaled influencer programs. NEEWER and Ulanzi each have several times more total posts than RAXTiFY.
Sponsored posts by platform
Among these brands, Ulanzi leads on Instagram and TikTok and NEEWER leads on YouTube. The gap is most notable on TikTok, with Ulanzi at 2.1k, NEEWER at 1.7k, RAXTiFY at 0 posts. RAXTiFY's activity is particularly concentrated on Instagram. On TikTok and YouTube, NEEWER and Ulanzi have extensive posting activity while RAXTiFY has none.
Estimated sponsored posts in RAXTiFY's top markets
NEEWER has the highest estimated sponsored-post volume in United States (1k posts, 30.5%), India (393 posts, 11.5%), United Kingdom (253 posts, 7.4%), while Ulanzi has the highest estimated sponsored-post volume in Brazil (395 posts, 9.9%), Mexico (327 posts, 8.2%), while RAXTiFY leads in Canada with 22 posts (3.6%). Looking at United States specifically, the split is NEEWER at 1k posts (30.5%), Ulanzi at 741 posts (18.6%), RAXTiFY at 490 posts (81.3%).
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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