We analyzed 1.6k pieces of influencer content sponsored by Bright Swimwear over the last 12 months.
This report breaks down where & how Bright Swimwear invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Bright Swimwear, see here: Bright Swimwear influencers.
Bright Swimwear's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
Bright Swimwear's influencer posting pattern appears irregular, with notable fluctuations month to month. March saw the highest output at 192 posts (47% above the 131 monthly average), while February was the quietest at 44 posts.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Bright Swimwear's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Bright Swimwear.
Here are 2 examples of Bright Swimwear's recent sponsored collaborations (one each for Instagram, TikTok).
Influencer bio
travel | fashion | surf x running lifestyle ꩜ 🐟 Paris (but Spanish at heart) ✍🏼 cleocameleo@gmail.com ❝Chasing the sun on Youtube too,
Collaboration metrics
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Influencer bio
DM for collab backup: @bri 💌 brispain0@gmail.com subscribers get secret acc username:)
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
💡 Related resource: How To Find Instagram Influencers.
For their top social platform (Instagram), here is a breakdown of the type of influencers Bright Swimwear are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 43.2% of partnerships featuring creators averaging 1K-5K views, Bright Swimwear's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (12.0k avg views/post):
Influencer bio
Cosy countryside life + motherhood diaries💌 Norfolk | London
Collaboration metrics
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And here is another example with a smaller creator on Instagram (4.5k avg views/post):
Influencer bio
London 🍸
Collaboration metrics
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Out of 1.1k unique influencers in our dataset, 10 of them (1%) posted content for Bright Swimwear in 3 or more separate calendar months. The most consistent partner is @lorenabelg_, who has collaborated across 6 months with 8 total posts.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where Bright Swimwear had the most influencer activity. 60.6% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of Bright Swimwear collaborating with an influencer in United States.
Bright Swimwear competes in women’s swim, where Cupshe and Kulani Kinis target similar shoppers through vacation styling and try-on content. Both are strong references for seasonal drops, size/fit UGC, and beach lifestyle creators.
Total sponsored posts tracked (last 12 months)
Cupshe leads with 14.2k sponsored posts, significantly outpacing Bright Swimwear (1.6k posts) and Kulani Kinis (73 posts). Across all three brands, the average volume is 5.3k posts, indicating mature, scaled influencer programs. Cupshe has many more total posts than Bright Swimwear and Kulani Kinis.
Sponsored posts by platform
Among these brands, Cupshe leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with Cupshe at 9.7k, Bright Swimwear at 398, Kulani Kinis at 19 posts. Bright Swimwear's activity is particularly concentrated on Instagram. On TikTok, Cupshe has many more posts than Bright Swimwear and Kulani Kinis.
Estimated sponsored posts in Bright Swimwear's top markets
Cupshe has the highest estimated sponsored-post volume in United States (8.1k posts, 56.7%), United Kingdom (1.1k posts, 7.8%), France (952 posts, 6.7%), suggesting a Europe focus, while Bright Swimwear leads in Australia with 202 posts (12.8%). Looking at United States specifically, the split is Cupshe at 8.1k posts (56.7%), Bright Swimwear at 955 posts (60.6%), Kulani Kinis at 42 posts (57.8%).
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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