Todays highlight

How micro influencer Alina Birjuk gets sponsored on Instagram

By: avery
August 11, 2018

Is influencer marketing right for everyone? Not a chance.    Everyday we see the successes of influencer marketing campaigns on social media. More and more influencer marketing success stories are hitting the the news. Publications running wild with influencer marketing blogs, critiques and commentary.   That’s exciting and we are happy to see the industry getting […]

Great Teamwork & Leadership: The Google Study

By: avery
April 20, 2018

No great company was built without a great team. Take a leap into Google’s teamwork study. Learn about what traits make a great team and how you can improve your team dynamics. Start taking these actionable steps to build a team you are proud to lead.

2 Amazing Micro Influencer marketing campaign examples

By: avery
January 9, 2019

Examples of Micro influencer marketing campaigns are making waves. These influencer marketing campaigns are presented more everyday. As these campaigns are an examples of the most creative forms of marketing, it’s sometimes hard to understand what’s possible. Amazing micro influencer campaign examples pop into our feeds super frequently, so we wanted to share a couple […]

What is Customer Advocacy Marketing?

By: avery
July 16, 2018

What if your customers were influencers? They already love your product and are excited to speak about it. How do you leverage that potential advocacy? What exactly is advocacy marketing? Why does it work? All the answers and everything you need to know about advocacy marketing inside.

Growing Hinative 330% with Youtube influencers

By: avery
September 3, 2018

How HiNative Grew 330% with YouTube influencers HiNative connects language learners all over the world via a social network enabling them to learn from one another. Language learning is not an easy place to build a break-out company, but they hacked the system and grew 330% with YouTube influencers. HiNative’s aggressive push into the YouTube […]

How to track your Influencer Marketing ROI and how to maximize return on investment.

By: avery
December 28, 2018

How to effectively track your influencer marketing campaigns? Getting influencers to promote products through influencer marketing seems to be a key marketing strategy for marketers in the upcoming years. Whether you are doing B2C or B2B influencer marketing campaigns, hiring with influencer campaigns, or building reputation in a particular city, everyone keeps running into the […]

Why we changed our company’s name. Define Modash.

By: avery
April 20, 2018

Influencer Marketing, Digital creator culture, Empowering creators. Those are the things we want to be known for at Modash. Our new name brings unity, modernity and epic excitement. All of it made to help us get a grip on this crazy startup world and push to move faster and with more direction. Learn more about how and why we changed our name from Makery to Modash.

How to launch a kick-ass influencer marketing campaigns

By: renata
October 29, 2018

Recommendations have evolved. In the past, we asked a friend or neighbour to recommend a product or service. Now, 47% of millennials turn to social media reviews before making a purchase decision. However, consumers aren’t always visiting the accounts of brands. Instead, they’re visiting the profiles of influencers – individuals they trust on social media, who […]

Is social media influencer marketing right for you? [INFOGRAPHIC]

By: avery
April 18, 2019

Is influencer marketing right for everyone? Not a chance.  Everyday we see the successes of influencer marketing campaigns on social media. More and more influencer marketing success stories are hitting the the news. Publications running wild with influencer marketing blogs, critiques and commentary. That’s exciting and we are happy to see the industry getting attention. But […]

The Influencer marketing tool that secretly helped Estonia Hire developers.

By: avery
January 9, 2019

Using influencer marketing tools to hire developers, probably isn’t what you woke up thinking about today. But you might tomorrow, considering the fact that influencer marketing tools helped Estonia do just that. Here’s the story of how I used the early prototype of Modash’s influencer marketing tool to launch a campaign that is supporting Estonia’s […]

Marketing agencies who don’t have influencer offerings will lose.

By: avery
April 21, 2018

Marketing agencies who want to win big in the long term, must start offering influencer marketing now. Before its too late and they end up playing catch up on the influencer marketing game. Here are a few of the many reasons why marketing agencies need to consider offering influencer marketing to their agency clients.

4 Influencer marketing tools you need to CRUSH your 2019 goals.

By: avery
January 30, 2019

Influencer marketing tools can bring many things to mind. For many it’s a post price calculator, a tool to find instagram influencers, a simple marketplace to post products and have influencers promote them or an all in one influencer marketing tool. This article will break this down to the specific value that 4 trending influencer […]

7 ways to repurpose Influencer campaign content

By: avery
November 18, 2018

84 percent of consumers expect brands to create content. If you’re not creating content, you’re not meeting 84% of your customers expectations from the get go. In order to educate, entertain and delight your consumer you need to communicate with them.  Despite the overwhelming need for content, the question for many marketers today is scale. […]

Micro influencers are the key to influencer marketing. That’s a fact.

By: avery
January 20, 2019

Professors at the University of Wharton say that 82% of consumers are “highly likely” to follow a recommendation made by a micro influencer, compared to 73% who are highly likely to act on a recommendation from an average person. Much factual. Considering some of the points made below, you might even consider them more impactful […]

Image Recognition: Modash understanding audiences.

By: avery
June 9, 2018

Modash allows marketers to do audience targeting influencer marketing at scale. To do this, we collect audience data from many sources including images. Image recognition allows Modash to better understand complex audience profiles. Here’s how!

LIFT99’s Podcast LIFTOFF! Influencer Marketing Case Study.

By: avery
February 25, 2019

LIFT99 and the LIFTOFF Backstory In 2017, I started a podcast. I had the pleasure of sitting down with founders having started companies like Fanvestory, ChatCreate, Nevercode and other up-and-coming startup superstars. It was then that I first crossed paths with the CEO of LIFT99 and Co-founder of Pipedrive, Ragnar Sass. After interviewing Ragnar, things […]

5 ways to improve your influencer marketing

By: avery
November 9, 2018

Influencer marketing campaigns are relatively new compared to other online marketing activities. That is why, many of us are uncertain about how to approach it. The trick is to break it down into simple structure and make logical decisions. Keep in mind that your campaign can be done manually or through the use of an […]

Paying $0 to find Makeup influencers on instagram.

By: avery
March 15, 2019

Hate to be the bearer of bad news, but finding influencers without paying a nickel is a tricky process. Why? Because your goal isn’t only to find makeup influencers, it’s to find people who resonate with your target audience. However it is possible to find someone with a large following, who focuses on a makeup […]

Here’s why you should reconsider using influencer marketing tools.

By: avery
April 1, 2019

Here’s why you should reconsider using influencer marketing tools. Influencer marketing hub says that there were 740 companies providing influencer marketing services in 2018. Local influencer marketing agents, influencer directories, influencer tools, Influencer marketing agencies and general marketing agencies providing influencer services. There is a crazy number of resources to go for for work related […]

Influencer marketing platform chat with 7blaze and Promoty

By: avery
April 18, 2019

Jaan Kruusmaa’s 7blaze social media (sotsiaalmeedia turundus) marketing podcast is one born of passion. Jaan’s infinite curiosity into marketing topics from has grown the 7blaze social media show to almost 50 episodes. NB! This show launched just as Modash had started building. Many things have changed since then, visit our site to learn more.    […]

Influencer Marketing and Influencer Relations with Estonia’s Marketing Institute.

By: avery
March 29, 2019

Anu Mall and the Marketingi Instituut (Marketing institute) are their own kind of influencer in the Estonian Marketing space. They boast more than 250 marketing podcasts, marketing related articles, marketing courses and host a hit event; Tallinn marketing week. With most of these resources being in the Estonian language, it’s safe to say they one […]

Advertising on Twitch like the best: an assault on frozen beef in Fortnite.

By: avery
April 17, 2019

Fast food joints like Wendy’s are blowing most businesses out of the water with content marketing. They push boundaries with social media marketing campaigns on a daily basis. Their unique voice and tone on social helps them to nab virality over and over again on social sites like Twitter. Now, they are turn to advertising […]

How to find fitness influencers for free. A step by step guide.

By: avery
March 31, 2019

There are a ton of people producing fitness related content on Instagram. You are probably following someone like that yourself, but most likely they won’t be a good fit for your influencer marketing campaign. Why? Because you need someone who speaks directly to your target audience. Here is a small list of things for you […]

Consider an influencer marketing platform before an influencer marketing agency.

By: avery
April 26, 2019

You’re stuck. So many local influencer marketing players and influencer directories float around. Hotbeds of excel sheets filled with influencer @handles still reign. The influencer marketing space is still finding its maturity. There has been incredible failures. Some completely fraudulent platforms have grabbed money and run as fast as they could. There is free alternatives, […]

Twitch sponsorships and Why is Twitch influencer marketing the future.

By: avery
April 24, 2019

In 2019 Twitch boasts over 100 million monthly active users and 2.2 million monthly streamers. Is now the time to jump into Twitch influencer marketing?   There once was a time that Twitch was mostly a group of small streamers gathering their friends to play the games they loved, with the hope that they could […]

Why to tell a story with every marketing activity.

By: avery
May 17, 2019

ALEXANDER   MAY 16, 2019 Weekdone.com April 2019. “Avengers: Endgame” hits the theatres. Ending a story that has been built since 2008 and that consists of more than 20 films.   Mai 2019. The final episode of Game of Thrones airs in HBO. Bringing closure to a story that has spanned 10 years on TV and […]