10 Best Influencity Alternatives For Influencer Discovery, Analysis & More

Influencity's platform enables users to find and analyze influencers, manage influencer campaigns and measure them.
They're a reputable tool with a bunch of happy customers -- but that doesn't mean they're the perfect fit for everyone.
Let's see what else is out there!
But first...
Some of Influencity's drawbacks include:
Influencity has accessible entry pricing, but significant limitations on those plans. For example, on their $168/month plan, you won't get access to a dedicated Success Manager, you can only create one list, and can't download PDF reports of creator profiles. There are other tools out there with similarly accessible entry prices, but solve all those things (e.g. Modash).
While Influencity has some reporting & measurement features, it cannot pull revenue data from e-commerce platforms like Shopify or WooCommerce due to lack of integrations. Some platforms can (e.g. Grin), although they come at a higher cost, and have worse options for influencer discovery.
This one is a little subjective, but Influencity's UI is a bit cluttered, and users can easily get overwhelmed while trying to navigate the platform. Instead of a cleaner interface, Influencity has multiple different things happening on the screen at any given time, making it difficult to use — particularly for those new to influencer marketing.
Best for: B2B and B2C businesses looking to find and analyze influencers and monitor campaigns at any scale
Free trial: Yes, 14 days. Try it for free!
Starting price: $99/month (paid annually) or $120/month (paid monthly)
With one of the most comprehensive influencer databases on the market, Modash lets you find and analyze influencers on TikTok, Instagram, and YouTube (every creator on these platforms with 1k+ followers).
You can add influencer filters to refine your search and find the perfect influencers for your business. Some filters you can add include influencer demographics, growth and engagement rate, fake followers, hashtags, and keywords in the bio.
You can also add audience filters like location, age, and gender to make search results more specific. With percentage granularity, you can also control what percentage of the audience needs to match your filter. For example, you might want to search for profiles that have at least 20% or more of the audience in their 30s. Here's how it'll look:
Modash's profile analysis surpasses many platforms on the market as it provides in-depth analysis of any influencer's account — including metrics like engagement rate, top posts, paid post performance, audience demographic, likes, and account growth.
You can monitor all your influencer marketing campaigns through automated content tracking. The software tracks and collects all the sponsored content by the influencer you partner with, removing the need to check influencer content manually.
Modash provides a 14-day free trial to help you explore the platform and try all the features. Plans start from $99/month (paid annually) or $109/month (paid monthly). Check out pricing here, or sign up for a free trial (no credit card needed).
Best for: Direct-to-consumer (DTC) and eCommerce businesses
Free trial: No
Starting price: On request. Expected around $25k/yr.
Grin is a influencer marketing platform designed explicitly for eCommerce influencer marketing. It has excellent workflow tools & integrations for eCommerce, but limited influencer discovery.
Grin provides tools for managing influencer campaigns, including communication with influencers, content approval, and tracking campaign performance. You can also ship products to creators, generate unique discount codes and UTM links, and track sales for affiliate commissions.
You can also measure the ROI of each campaign at the individual level and pay influencers within the platform. You can repurpose influencer-generated content into mood boards or video stories to increase reach through Grin.
The platform also integrates with leading eCommerce platforms like Shopify and Magento and software like Gmail and Klaviyo.
Grin's pricing is entirely customized based on each business's needs.
See also: Grin alternatives
Best for: Enterprise-level businesses looking for an all-in-one influencer marketing platform (especially beauty brands)
Free trial: No
Starting price: On request
Traackr is one of the oldest influencer marketing platforms and offers a range of features and capabilities to help businesses identify, engage, and manage relationships with influencers.
You can use various filters to discover influencers, including job title, influencer demographics, follower count, and engagement rate. Traackr's "Audience Attribute" tool lets you add audience filters like gender, age, interests, brand affinity, and income level.
Traackr allows you to create and manage influencer campaigns, including setting goals, creating content briefs, and tracking campaign performance.
With in-depth benchmarking, you can understand how your brand stands out compared to your competitors. You can also find creators already talking about your brand organically on all social platforms and send them an outreach email.
A stand-out feature of Traackr is that it helps businesses ensure compliance with FTC regulations and other legal requirements related to influencer marketing. Traackr allows brands to work with global influencers as its network spans 50 countries while the platform is accessible in 26 languages.
Traackr's pricing is highly individualized, based on your needs, and doesn't have set plans at a preset monthly price.
See also: Traackr alternatives
Best for: High-growth enterprise companies with huge influencer marketing campaigns
Free trial: No
Starting price: On request
Aspire, formerly AspireIQ, is an influencer marketing platform designed for large eCommerce brands.
You can find influencers and reach out to them through the platform. Aspire helps build long-term influencer relationships by letting you plan campaigns, send payments, and approve content.
Aspire lets you find influencers through six ways:
The platform allows you to monitor metrics like engagement, sales, CPA, and ROAS at a glance and adjust your future campaigns accordingly. You can also generate shareable reports that track the most important KPIs to show how well your campaigns are performing.
Aspire also provides agency services to take the work off your hands. Their agency service includes planning, paid campaigns, paid ads, and product seeding.
Aspire provides three levels of plans — Basic, Pro, and Enterprise. The pricing is customized based on your needs and requires a yearly commitment.
Best for: Direct-to-consumer and eCommerce brands
Free trial: No
Starting price: On request
Upfluence is an influencer marketing platform focused on leveraging genuine connection and affinity. Upfluence has an extensive database of influencers to help you find and analyze the right influencers for your brand.
You can also connect your eCommerce store and use the "Reveal" feature to discover influencers visiting your website and incentivize them to share their social media handles. The platform provides integrations with most tools like HubSpot, Shopify, Stripe, and Mailchimp, among others.
Upfluence also simplifies influencer payment by sending payment requests to collect invoices and tax documents. You can build custom workflows, generate individual affiliate links and unique coupon codes, and manage product seeding.
Upfluence's social listening tool lets you monitor your competitors and their mentions, specific influencers, or hashtags. You can also track campaign-specific hashtags used by your influencers to get an idea of how your campaigns are doing.
Upfluence pricing is based on a subscription level. There are three plans, each with a monthly fee but sold on an annual basis — Growth, Scale, and Enterprise.
See also: Upfluence alternatives
Best for: Mid to large businesses — mainly focused on eCommerce
Free trial: No
Starting price: On request
Klear offers influencer discovery, analytics, tracking, and relationship management.
Klear's monitoring tool, “Monitors,” is both a social listening and an analytics tool. You can filter your searches by accounts that are actively talking about you.
The tool also lets you research competitors and compare them with your brand in terms of mentions, engagement, and follower growth. You can teach the AI what kind of content and hashtags are relevant to your brand, and it will prioritize relevant content in search results.
The AI-powered "Klear Influencer Score" looks at dozens of metrics to generate a 0-100 score to quantify an influencer's reach and impact.
Monitors also gives you plenty of other valuable data for gathering excellent insight into the type of content you should be creating. You can also track all the affiliate sales and pay within the platform.
Klear also provides powerful analytics features and gives you plenty of insights into audience demographics and psychographics, along with details about other brands they've worked with or mentioned organically.
Klear's website doesn't list pricing but provides three plans — Professional, eCommerce, and Enterprise.
Best for: Large eCommerce brands
Free trial: No
Starting price: On request
Mavrck provides end-to-end influencer relationship management, workflow automation, and loyalty programs. Mavrck works by merging your existing digital presence to the platform, so when you create campaign briefs, everything can be published to a white-labeled standalone microsite.
Mavrck's "Incentivize" tool enables you to motivate influencers and existing customers through cash rewards, free products, gift cards, promo codes, or exclusive experiences.
With automated workflows, you can manage thousands of influencers at every stage of the process, share your feedback on content drafts before they go live, and ensure all content and FTC disclosure requirements are met. Its truly programmatic approach means campaigns mostly run themselves once you set them up.
Mavrck also lets you syndicate content and reviews from influencers and advocates to your eCommerce site and repurpose influencer-generated content across various customer touchpoints and social media accounts.
Mavrck is also an Official TikTok Marketing Partner, allowing you to easily find and activate TikTok creators available on the marketplace at scale, track their performance, and integrate them into your holistic influencer marketing program.
Mavrck's pricing is based on your business needs and is sold on a subscription basis.
Best for: Medium to large businesses looking to take their influencer marketing to the next level
Free trial: No, but a free version is available
Starting price: Available on request
HypeAuditor is one of the most comprehensive influencer marketing platforms to help you discover influencers, manage and track campaigns, and perform competitor analysis.
It has an extensive database of 68.7M+ influencers on TikTok, YouTube, and Instagram, and you can search for influencers with various filters, including growth rate, followers, niche, and location. It analyzes fake followers and determines an influencer account's audience quality.
The tool lets you analyze influencer profiles by providing in-depth details on audience location, age-gender split, authenticity, reachability, overall audience quality, and 35+ in-depth metrics.
You can create and manage influencer campaigns, set campaign goals, create content briefs, and track campaign performance partnerships. You can also discover emerging trends, find out how your competitors run their influencer marketing campaigns, and compare the performance of campaigns of multiple brands.
You can also integrate HypeAuditor with your Shopify account to discover influencers, run campaigns, and measure each influencer's total clicks, sales, and ROI.
HypeAuditor provides a free version with limited features to help you explore the platform. The website doesn't contain any pricing, but you can request a demo and get a price estimation from the team.
See also: Hypeauditor alternatives
Best for: Large brands and influencer marketing agencies
Free trial: No
Starting price: Based on request
NeoReach is famous for its multitudes of data — the platform contains over 3 million people and has a massive array of information for each account.
You can also track historical data on an influencer's audience growth to find any abnormal growth or negative trends on the account.
The platform lets you manage campaigns by acting as a centralized communications hub — from initial outreach and negotiation to influencer activation. You can also boost campaign performance through A/B testing and audience targeting.
NeoReach calculates Influencer Media Value (IMV) which is similar to Earned Media Value (EMV) but involves metrics specific to influencer campaigns and sponsored posts.
Although NeoReach doesn't provide pricing on its website, the platform requires the purchase of an annual subscription. With estimates of yearly subscriptions ranging from $50k to $500k, it's not a viable option for small businesses.
Best for: Enterprise-level businesses with a huge influencer marketing budget
Free trial: No
Starting price: Based on custom requirements
CreatorIQ is a popular end-to-end influencer marketing platform for giant enterprises. It integrates directly with social media platform APIs and uses AI to analyze over 1 billion public social accounts.
With over 15 million influencer accounts currently listed on the platform, the AI-powered algorithm uses a "content-first" approach to analyze profiles based on relevancy. The "Integrity Quotient" shows the authenticity of an influencer's followers.
You can create a white-labeled, fully customizable private portal to work with your own influencers, who'll register with you and go through an onboarding process.
One way CreatorIQ stands out from other platforms is as you go along, you continue to create your own marketplace. Influencers log in to your portal to see any opportunities with your brand. This helps influencers to show up ready to create content as all forms, information, and campaign briefs are completed before you even contact the influencer.
CreatorIQ doesn't have public pricing. But even their smallest clients have around $100 million in annual earnings. This shows that this platform isn't for small to medium-sized businesses.
All the influencer marketing platforms mentioned above are great for different businesses and use cases. List all your requirements and what you're looking for in an influencer marketing platform.
It will help you shortlist a few tools, and you can check out their free trials or demos to get a feel for each platform.
And if you're looking for a complete influencer marketing platform and have a small budget, check out Modash. It has everything you need to find influencers, analyze their profiles, track content, and give you all the essential metrics.
Sign up today to avail your 14-day free trial.