Influencity's platform enables users to find and analyze influencers, manage influencer campaigns and measure them.

They're a reputable tool with a bunch of happy customers -- but that doesn't mean they're the perfect fit for everyone.

Let's see what else is out there!

Here are the 10 best Influencity alternatives:

1. Modash
2. Grin
3. Traackr
4. Aspire
5. Upfluence
6. Klear
7. Mavrck
8. HypeAuditor
9. NeoReach
10. CreatorIQ

But first...

Why should you look for alternatives for Influencity?

Some of Influencity's drawbacks include:

1. Plan limitations

Influencity has accessible entry pricing, but significant limitations on those plans. For example, on their $168/month plan, you won't get access to a dedicated Success Manager, you can only create one list, and can't download PDF reports of creator profiles. There are other tools out there with similarly accessible entry prices, but solve all those things (e.g. Modash).

2. Missing integrations

While Influencity has some reporting & measurement features, it cannot pull revenue data from e-commerce platforms like Shopify or WooCommerce due to lack of integrations. Some platforms can (e.g. Grin), although they come at a higher cost, and have worse options for influencer discovery.

3. Difficulty of navigation

This one is a little subjective, but Influencity's UI is a bit cluttered, and users can easily get overwhelmed while trying to navigate the platform. Instead of a cleaner interface, Influencity has multiple different things happening on the screen at any given time, making it difficult to use — particularly for those new to influencer marketing.

10 Influencity alternatives for influencer marketing

1. Modash

Best for: B2B and B2C businesses looking to find and analyze influencers and monitor campaigns at any scale

Free trial: Yes, 14 days. Try it for free!

Starting price: $99/month (paid annually) or $120/month (paid monthly)

Features of Modash

With one of the most comprehensive influencer databases on the market, Modash lets you find and analyze influencers on TikTok, Instagram, and YouTube (every creator on these platforms with 1k+ followers).

You can add influencer filters to refine your search and find the perfect influencers for your business. Some filters you can add include influencer demographics, growth and engagement rate, fake followers, hashtags, and keywords in the bio.  

You can also add audience filters like location, age, and gender to make search results more specific. With percentage granularity, you can also control what percentage of the audience needs to match your filter. For example, you might want to search for profiles that have at least 20% or more of the audience in their 30s. Here's how it'll look:

Modash's profile analysis surpasses many platforms on the market as it provides in-depth analysis of any influencer's account — including metrics like engagement rate, top posts, paid post performance, audience demographic, likes, and account growth.

You can monitor all your influencer marketing campaigns through automated content tracking. The software tracks and collects all the sponsored content by the influencer you partner with, removing the need to check influencer content manually.

Modash vs Influencity

• Modash provides dedicated customer success managers for all its customers (including calls), regardless of plan (only available from $348/mo+ with Influencity).
• Modash has unlimited influencer lists for all plans, while Influencity offers only 1 influencer list for its basic plan.
• You can download profile report PDFs on every plan on Modash, but Influencity doesn't allow that on the basic plan.
• With Modash, you can analyze more profiles per dollar spent on each plan compared to Influencity.
• Influencity provides shareable report links for campaign monitoring, while Modash doesn't have that feature.  

Pricing

Modash provides a 14-day free trial to help you explore the platform and try all the features. Plans start from $99/month (paid annually) or $109/month (paid monthly). Check out pricing here, or sign up for a free trial (no credit card needed).

2. Grin

Best for: Direct-to-consumer (DTC) and eCommerce businesses

Free trial: No

Starting price: On request. Expected around $25k/yr.

Features of Grin

Grin is a influencer marketing platform designed explicitly for eCommerce businesses. It has excellent workflow tools & integrations for eCommerce, but limited influencer discovery.

Grin provides tools for managing influencer campaigns, including communication with influencers, content approval, and tracking campaign performance. You can also ship products to creators, generate unique discount codes and UTM links, and track sales for affiliate commissions.

You can also measure the ROI of each campaign at the individual level and pay influencers within the platform. You can repurpose influencer-generated content into mood boards or video stories to increase reach through Grin.  

The platform also integrates with leading eCommerce platforms like Shopify and Magento and software like Gmail and Klaviyo.

Grin vs. Influencity

• Grin has better customer support than Influencity, and their onboarding support is extremely thorough.
• Grin has tools for managing influencer payments, contracts, and negotiations. It streamlines the process of handling payments and ensures smooth collaboration with influencers. Influencity doesn't.
• Influencity doesn't provide features for rewards management, while Grin does.

Pricing

Grin's pricing is entirely customized based on each business's needs.

See also: Grin alternatives

3. Traackr

Best for: Enterprise-level businesses looking for an all-in-one influencer marketing platform (especially beauty brands)

Free trial: No

Starting price: On request

Features of Traackr

Traackr is one of the oldest influencer marketing platforms and offers a range of features and capabilities to help businesses identify, engage, and manage relationships with influencers.

You can use various filters to discover influencers, including job title, influencer demographics, follower count, and engagement rate. Traackr's "Audience Attribute" tool lets you add audience filters like gender, age, interests, brand affinity, and income level.

Traackr allows you to create and manage influencer campaigns, including setting goals, creating content briefs, and tracking campaign performance.

With in-depth benchmarking, you can understand how your brand stands out compared to your competitors. You can also find creators already talking about your brand organically on all social platforms and send them an outreach email.

A stand-out feature of Traackr is that it helps businesses ensure compliance with FTC regulations and other legal requirements related to influencer marketing. Traackr allows brands to work with global influencers as its network spans 50 countries while the platform is accessible in 26 languages.

Traackr vs. Influencity

• Traackr provides automated workflows and campaign tracking. Influencity has very limited campaign management.
• Traackr provides competitive analysis and benchmarking against industry standards.
• Traackr does not explicitly mention fraud detection as a feature but ensures compliance with regulatory authorities.

Pricing

Traackr's pricing is highly individualized, based on your needs, and doesn't have set plans at a preset monthly price.

See also: Traackr alternatives

4. Aspire

Best for: High-growth enterprise companies with huge influencer marketing campaigns

Free trial: No

Starting price: On request

Features of Aspire

Aspire, formerly AspireIQ, is an influencer marketing platform designed for large eCommerce brands.

You can find influencers and reach out to them through the platform. Aspire helps build long-term influencer relationships by letting you plan campaigns, send payments, and approve content.

Aspire lets you find influencers through six ways:

• Influencer search engine: Filter millions of pre-vetted influencers by account analytics and audience demographics
• Creator Marketplace: Post your upcoming campaigns on Aspire's Creator Marketplace and receive applications from influencers
• Branded application pages: Create a bespoke landing page via Aspire to find influencers
• eCommerce integration: Identify existing customers who have a growing platform on social media by integrating your Shopify or WooCommerce store
• Social listening: Connect your socials through the platform's social listening tool to pinpoint your brand's biggest advocates
• Chrome extension: Invite and import influencers to your upcoming campaigns without leaving the page

The platform allows you to monitor metrics like engagement, sales, CPA, and ROAS at a glance and adjust your future campaigns accordingly. You can also generate shareable reports that track the most important KPIs to show how well your campaigns are performing.

Aspire also provides agency services to take the work off your hands. Their agency service includes planning, paid campaigns, paid ads, and product seeding.  

Aspire vs. Influencity

• The team at Aspire is actively involved in onboarding and training new customers — no matter the plan the client is on. Influencity doesn't provide customer support for clients on basic plans.
• Aspire provides features for content creation, workflow management, and communication with influencers. In contrast, Influencity doesn't provide workflow management.

Pricing

Aspire provides three levels of plans — Basic, Pro, and Enterprise. The pricing is customized based on your needs and requires a yearly commitment.  

5. Upfluence

Best for: Direct-to-consumer and eCommerce brands

Free trial: No

Starting price: On request

Features of Upfluence

Upfluence is an influencer marketing platform focused on leveraging genuine connection and affinity. Upfluence has an extensive database of influencers to help you find and analyze the right influencers for your brand.

You can also connect your eCommerce store and use the "Reveal" feature to discover influencers visiting your website and incentivize them to share their social media handles. The platform provides integrations with most tools like HubSpot, Shopify, Stripe, and Mailchimp, among others.

Upfluence also simplifies influencer payment by sending payment requests to collect invoices and tax documents. You can build custom workflows, generate individual affiliate links and unique coupon codes, and manage product seeding.

Upfluence's social listening tool lets you monitor your competitors and their mentions, specific influencers, or hashtags. You can also track campaign-specific hashtags used by your influencers to get an idea of how your campaigns are doing.

Upfluence vs. Influencity

• Upfluence has an AI-powered algorithm to help brands find the most suitable influencers for their campaigns.
• Upfluence provides a comprehensive suite of campaign management tools to manage influencer collaborations, track content creation and approval, and contract management.

Pricing

Upfluence pricing is based on a subscription level. There are three plans, each with a monthly fee but sold on an annual basis — Growth, Scale, and Enterprise.

See also: Upfluence alternatives

6. Klear

Best for: Mid to large businesses — mainly focused on eCommerce

Free trial: No

Starting price: On request

Features of Klear

Klear offers influencer discovery, analytics, tracking, and relationship management.

Klear's monitoring tool, “Monitors,” is both a social listening and an analytics tool. You can filter your searches by accounts that are actively talking about you.

The tool also lets you research competitors and compare them with your brand in terms of mentions, engagement, and follower growth. You can teach the AI what kind of content and hashtags are relevant to your brand, and it will prioritize relevant content in search results.

The AI-powered "Klear Influencer Score" looks at dozens of metrics to generate a 0-100 score to quantify an influencer's reach and impact.

Monitors also gives you plenty of other valuable data for gathering excellent insight into the type of content you should be creating. You can also track all the affiliate sales and pay within the platform.

Klear also provides powerful analytics features and gives you plenty of insights into audience demographics and psychographics, along with details about other brands they've worked with or mentioned organically.

Klear vs. Influencity

• Klear offers social listening and monitoring capabilities, enabling brands to track and analyze conversations around influencers, competitors, and industry trends.
• Klear is focused on large businesses, while Influencity caters to SMBs and freelance influencers as well.

Pricing

Klear's website doesn't list pricing but provides three plans — Professional, eCommerce, and Enterprise.

7. Mavrck

Best for: Large eCommerce brands

Free trial: No

Starting price: On request

Features of Mavrck

Mavrck provides end-to-end influencer relationship management, workflow automation, and loyalty programs. Mavrck works by merging your existing digital presence to the platform, so when you create campaign briefs, everything can be published to a white-labeled standalone microsite.

Mavrck's "Incentivize" tool enables you to motivate influencers and existing customers through cash rewards, free products, gift cards, promo codes, or exclusive experiences.

With automated workflows, you can manage thousands of influencers at every stage of the process, share your feedback on content drafts before they go live, and ensure all content and FTC disclosure requirements are met. Its truly programmatic approach means campaigns mostly run themselves once you set them up.

Mavrck also lets you syndicate content and reviews from influencers and advocates to your eCommerce site and repurpose influencer-generated content across various customer touchpoints and social media accounts.

Mavrck is also an Official TikTok Marketing Partner, allowing you to easily find and activate TikTok creators available on the marketplace at scale, track their performance, and integrate them into your holistic influencer marketing program.

Mavrck vs. Influencity

• Mavrck's influencer relationship management is much more advanced and involves communication history and collaboration details.
• Mavrck focuses on building brand advocates and provides tools for advocacy marketing. Influencity doesn't emphasize advocacy marketing.
• Mavrck utilizes AI-driven algorithms to identify and analyze potential influencers.

Pricing

Mavrck's pricing is based on your business needs and is sold on a subscription basis.

8. HypeAuditor

Best for: Medium to large businesses looking to take their influencer marketing to the next level

Free trial: No, but a free version is available

Starting price: Available on request

Features of HypeAuditor

HypeAuditor is one of the most comprehensive influencer marketing platforms to help you discover influencers, manage and track campaigns, and perform competitor analysis.

It has an extensive database of 68.7M+ influencers on TikTok, YouTube, and Instagram, and you can search for influencers with various filters, including growth rate, followers, niche, and location. It analyzes fake followers and determines an influencer account's audience quality.

The tool lets you analyze influencer profiles by providing in-depth details on audience location, age-gender split, authenticity, reachability, overall audience quality, and 35+ in-depth metrics.

You can create and manage influencer campaigns, set campaign goals, create content briefs, and track campaign performance partnerships. You can also discover emerging trends, find out how your competitors run their influencer marketing campaigns, and compare the performance of campaigns of multiple brands.

You can also integrate HypeAuditor with your Shopify account to discover influencers, run campaigns, and measure each influencer's total clicks, sales, and ROI.

HypeAuditor vs. Influencity

• HypeAuditor doesn't provide in-depth reports, and users have to add screenshots to reports themselves.
• HypeAuditor lets you approve influencer content within the platform.
• You can schedule campaigns in HypeAuditor, while Influencity doesn't provide that.
• Influencity doesn't let you pay influencers within the platform, in contrast to HypeAuditor.

Pricing

HypeAuditor provides a free version with limited features to help you explore the platform. The website doesn't contain any pricing, but you can request a demo and get a price estimation from the team.

See also: Hypeauditor alternatives

9. NeoReach

Best for: Large brands and influencer marketing agencies

Free trial: No

Starting price: Based on request  

Features of NeoReach

NeoReach is famous for its multitudes of data — the platform contains over 3 million people and has a massive array of information for each account.

You can also track historical data on an influencer's audience growth to find any abnormal growth or negative trends on the account.

The platform lets you manage campaigns by acting as a centralized communications hub — from initial outreach and negotiation to influencer activation. You can also boost campaign performance through A/B testing and audience targeting.

NeoReach calculates Influencer Media Value (IMV) which is similar to Earned Media Value (EMV) but involves metrics specific to influencer campaigns and sponsored posts.

NeoReach vs. Influencity

• NeoReach doesn't provide customizable reports.
• NeoReach provides in-depth analytics and reporting on campaign performance, while Influencity has limited tracking.
• Infleuncity doesn't have tools to pay influencers within the platform, while NeoReach offers features for handling influencer payments, contracts, and negotiations.
• Influencity utilizes algorithms and data analysis to detect and prevent influencer fraud. NeoReach doesn't have similar features.

Pricing

Although NeoReach doesn't provide pricing on its website, the platform requires the purchase of an annual subscription. With estimates of yearly subscriptions ranging from $50k to $500k, it's not a viable option for small businesses.

10. CreatorIQ

Best for: Enterprise-level businesses with a huge influencer marketing budget

Free trial: No

Starting price: Based on custom requirements

Features of CreatorIQ

CreatorIQ is a popular end-to-end influencer marketing platform for giant enterprises. It integrates directly with social media platform APIs and uses AI to analyze over 1 billion public social accounts.

With over 15 million influencer accounts currently listed on the platform, the AI-powered algorithm uses a "content-first" approach to analyze profiles based on relevancy. The "Integrity Quotient" shows the authenticity of an influencer's followers.  

You can create a white-labeled, fully customizable private portal to work with your own influencers, who'll register with you and go through an onboarding process.

One way CreatorIQ stands out from other platforms is as you go along, you continue to create your own marketplace. Influencers log in to your portal to see any opportunities with your brand. This helps influencers to show up ready to create content as all forms, information, and campaign briefs are completed before you even contact the influencer.

CreatorIQ vs. Influencity

• Influencity is better suited for small businesses, while CreatorIQ is specifically for large brands with multiple influencer marketing campaigns.
• Influencity is easier to set up, use, and administer, while CreatorIQ is not for marketers new to influencer marketing.
• CreatorIQ provides better customer support, while Influencity doesn't.  
• Influencity provides very limited campaign management tools compared to CreatorIQ.

Pricing

CreatorIQ doesn't have public pricing. But even their smallest clients have around $100 million in annual earnings. This shows that this platform isn't for small to medium-sized businesses.

Ready to try out these Infleuncity alternatives?

All the influencer marketing platforms mentioned above are great for different businesses and use cases. List all your requirements and what you're looking for in an influencer marketing platform.

It will help you shortlist a few tools, and you can check out their free trials or demos to get a feel for each platform.

And if you're looking for a complete influencer marketing platform and have a small budget, check out Modash. It has everything you need to find influencers, analyze their profiles, track content, and give you all the essential metrics.

Sign up today to avail your 14-day free trial.