Top 10 Social Snowball Alternatives Compared (2026 Guide)

Maybe it’s the cost. Perhaps it’s the lack of influencer marketing features. For whatever reason, you’re looking to find Social Snowball alternatives. Here’s a comprehensive list of the best options out there.

Why consider Social Snowball alternatives?

Social Snowball is a good tool for affiliate management. It can help you set up customer referral programs, manage affiliate payouts, and even scale your TikTok Shop affiliate efforts. But it’s not without its share of problems:

Lack of influencer discovery: Social Snowball allows creator search by connecting to Meta – which means you can only access Meta’s creator database of roughly 2M creators. This significantly shrinks the influencers you can find – in terms of number, diversity, and channels. The tool is building its own affiliate marketplace, but it’s not ready yet (not to mention marketplaces come with their own set of issues).
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No support for brand awareness campaigns: Social Snowball’s structure only supports performance-based campaigns. Whenever you onboard an influencer, you have to set a commission structure for them. If you’re running a mix of various types of collaborations, Social Snowball isn’t the right fit.
Cost: Social Snowball isn’t one of the most cost-effective choices out there. The Snow plan (lower tier) is $249/month and the Blizzard plan costs $699/month. If you want the TikTok Shop affiliate management, you only get that in the higher tier plan.
Affiliate payouts: Social Snowball also takes a 3% cut from the affiliate revenue in addition to the subscription fee in its Snow Day plan. This can add up to a lot if you have a large affiliate program and that’s your main revenue driver.
Limited relationship management features: Social Snowball isn’t designed to be a full-fledged CRM (not yet, anyway). You can’t seamlessly see outreach history, write internal notes, etc. All of this can become heavy operationally.

If any of the above problems sound like dealbreakers, continue reading to find better fit Social Snowball alternatives.

1. Modash

Best for: all-in-one influencer and affiliate management for Shopify stores

What is it: Modash is a complete influencer marketing solution for Shopify brands. You can use it to find creators, vet their profiles, do outreach, track content, and measure performance. Modash supports all types of campaigns and payment models – flat fee, commission, gifting, you name it.

Modash vs. Social Snowball:

Modash will help you manage all influencer & affiliate marketing tasks: Modash can become your one-stop influencer/affiliate management tool. In Social Snowball, you can only run performance-based campaigns. But what if you want to move an affiliate to a paid collab? Modash can help you transition creators smoothly and manage all types of collaborations from one tab.
Modash offers influencer discovery and vetting: Modash has a database of over 350M+ creators across Instagram, TikTok, and YouTube. You don’t have to use another tool to find influencers (ever!) or vet their profiles. Modash provides deep data on every creator’s performance – popular content, previous sponsored posts, engagement rate, follower growth, audience demographics, etc.

While Social Snowball is certainly developing its influencer discovery features, it’s far from developing an A+ influencer AI search like Modash. You can enter keywords, upload an image reference, and layer more filters to find the perfect brand fit influencer(s).

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Modash has a much lower payout fee: Modash charges are based on the affiliate payout, not on the affiliate-generated revenue. With $100 in affiliate revenue, Social Snowball will take 3%, aka $3. But in Modash, if you paid 10% in commission – aka $10 – it’s that figure that’ll incur the 3.9% fee, which adds up to only $0.39. These costs can add up fast – especially in large affiliate programs.
Modash doesn’t have TikTok Shop support (yet): Social Snowball connects to your TikTok account and helps you manage your TikTok Shop affiliates – gather their content, measure performance, and more. Modash doesn’t have this feature yet.

Price: Modash offers a 14-day free trial. Paid plans start at $199/month (paid annually) or $299/month (paid monthly).

2. Impact

Best for: enterprise brands requiring extensive reports

What is it: Impact is a robust partnership management platform that can help you manage your influencers, affiliates, and customer referral programs in one place. While their lowest tier plans can be helpful for basic affiliate management, their standout feature is the deep reporting in the Enterprise plan.

Impact vs. Social Snowball:

Impact has more ecommerce integrations: Impact integrates with WooCommerce, BigCommerce, and Magento in addition to Shopify. If you’re looking for a tool that goes beyond Shopify, Impact may be worth exploring.
Impact has much more in-depth reporting: Impact is known for its deep reporting capabilities. You can see a partner’s performance by ad, promo code, SKU, and more. There’s even a feature to track a customer’s lifecycle journey so you can understand exactly how a buyer discovered you and the role of your affiliate partners. With this much data, it’s easy to understand which of your partners drives the highest customer lifetime value.
Impact is a little difficult to use: Impact is robust, but part of that advantage is it takes time to set up. There’s definitely a learning curve for the advanced features – you can expect it’ll take some time to use the tool’s full potential. With Social Snowball, getting started is easier – you can hit the ground running.

Price: Impact has a 30-day free trial. Paid plans start at $30/month, scale up to $2,500 in the Pro plan, and there’s custom pricing in the Enterprise plan.

3. Tapfiliate

Best for: fast-growing small and medium businesses

What is it: Tapfiliate is an affiliate management tool that can help you manage and track affiliate performance. It shares a lot of features with Social Snowball, below are the differentiators.

Tapfiliate vs. Social Snowball:

Tapfiliate doesn’t have any affiliate revenue charges: Tapfiliate doesn’t charge you anything beyond the software fee. This can save a lot of cost compared to the 3% Social Snowball cut.
Tapfiliate has a multilevel marketing feature: if you run a large affiliate program where you’d like your top affiliates to recruit sub-affiliates and so on, Tapfiliate offers features to manage that. You can give a unique referral link to your affiliates, customize the MLM structure, and set sales goals.
Tapfiliate doesn’t offer TikTok Shop integration: Social Snowball integrates with your TikTok Shop account to help you manage your affiliates in one tab. Tapfiliate doesn’t offer a TikTok Shop integration.

Price: Tapfiliate has a 7-day free trial for its Launch plan and a 14-day free trial for its paid plan. Plans start at $89/month

4. GRIN

Best for: building shoppable landing pages with your affiliates

What is it: Grin is an influencer marketing tool that can help you find creators, practice social listening, track creator content, and measure performance.

GRIN vs. Social Snowball:

Grin can help you find affiliates: Grin has a database of over 190M creators across Instagram, TikTok, and YouTube. You can also get insights into a creator’s audience and past performance to ensure they’re the right fit before you onboard them.
Grin allows your creators to build shoppable landing pages: on Grin, your affiliates can build co-branded landing pages for their audience to shop from. Powered by Grin’s CreatorCommerce integration, this can provide customers with a more seamless and unique experience.
Grin allows affiliate payouts using PayPal: your affiliate partners can only cash their earnings using a PayPal account on Grin. PayPal isn’t available across the globe and also charges an exorbitant amount of fees (speaking from experience!). Social Snowball offers more options for your affiliates to receive payments.

Price: Grin has a 30-day free trial. Paid plans start at $399/month

5. Aspire

Best for: brands looking for agency support

What is it: Aspire is an influencer marketing software that also offers agency services. You can use this tool to find creators, manage them, and even set customer referral programs.

Aspire vs. Social Snowball:

Aspire offers agency services: in addition to the tool, Aspire also has agency support. If your brand needs assistance executing your influencer marketing strategy and paid ad campaigns, Aspire is a better fit.
Aspire has paid advertising features: Aspire also allows you to run ads using its platform on Meta and TikTok. You can request usage rights right from the tool and whitelist creator content.
Aspire doesn’t offer lookalike creator search: finding creators similar to the ones that perform the best for you is an easy way to add more affiliates to your program. While Aspire has a database of over 170M creators across Instagram, TikTok, Pinterest, YouTube and Facebook, it doesn’t offer creator lookalike search for Instagram while Social Snowball does.

Price: Not publicly available, but according to Capterra, Aspire costs $2,499/month

6. Later

Best for: combining social media management and influencer marketing in one tool

What is it: Later is an influencer marketing, social media management, and link-in-bio tool rolled in one. Like Aspire, Later also offers agency support for brands that need it.

Later vs. Social Snowball:

Later has an add-on social media management tool: Later has a social media management software that you can purchase separately. If your company wants to bring all your influencer marketing and social efforts in one tool, Later might be worth checking out.
Later supports influencer discovery: Later has a database of 10M influencers across Instagram, TikTok, YouTube, Facebook, Pinterest, Snapchat, and X.
Later only offers Mavely-supported integrations for payouts: Later’s affiliate payouts are handled by Mavely – so you must be on one of these networks to use Later for your affiliate program:
- ShareASale
- Impact
- Commission Junction
- AWIN
- Partnerize
- Rakuten
- AvantLink
- Ascend

Social Snowball offers more integrations for paying your affiliates.

Price: Later doesn’t share its costs publicly for its influencer marketing suite

7. Refersion

Best for: basic affiliate management tool

What is it: Refersion is an easy to use affiliate marketing tool that can help you find affiliates, manage payouts, and track their performance.

Refersion vs. Social Snowball:

Refersion has its own marketplace: Refersion doesn’t have an affiliate discovery tool, but it has a marketplace of over 25k+ creators willing to collaborate with brands.
Refersion has more ecommerce integrations: Refersion isn’t just for Shopify stores – it also integrates with BigCommerce and WooCommerce.
Refersion offers limited fraud protection: Refersion has some tips to avoid affiliate fraud – like the option to approve every creator application, paying after a waiting period, etc. But Social Snowball has dedicated features like Safelinks to prevent affiliate scams.

Price: Refersion offers a 30-day free trial. Paid plans start at $39/month.

8. UpPromote

Best for: brands kickstarting or testing the waters of their affiliate program

What is it: UpPromote is an affiliate management platform built for Shopify brands. It’s one of the few tools on this list with a free plan. Like Refersion, its cut of affiliate-generated revenue decreases as you upgrade your plan.

UpPromote vs. Social Snowball:

UpPromote has a media gallery feature: on UpPromote, you can upload brand and marketing assets to inspire your affiliates and provide a visual guide.
UpPromote has an affiliate marketplace: you can find relevant affiliates for your brand using UpPromote’s marketplace. You must create an offer, customize your product catalog, and make your form live to allow creators to apply.
UpPromote doesn’t integrate with your TikTok Shop: unlike Social Snowball, UpPromote doesn’t integrate with your TikTok Shop. If you have an active affiliate program on TikTok Shop, you can’t manage it using UpPromote.

Price: UpPromote has a free plan to run one affiliate program. Paid plans start at $29.99/month

9. Sprout Social (formerly Tagger)

Best for: agencies managing influencer marketing for multiple brands

What is it: Sprout Social is a social media management suite, influencer marketing tool, and employee advocacy software. It acquired Tagger in 2023 and connects with Shopify & WooCommerce today to help you manage your affiliate program.

Sprout Social vs. Social Snowball:

Sprout Social has Workspaces to organize different brands: Sprout Social has a feature called Workspaces to help agencies manage different companies neatly in one tool. Each brand gets its own environment, performance metrics, brand fit scores, etc.
Sprout Social has a creator database: Sprout Social has a (albeit small) influencer database of 10M creators. The tool also has AI creator search, although the database there might be even more limited.
Sprout Social doesn’t have complex affiliate features: Sprout Social is more suitable for brands with a basic affiliate program because it doesn’t have features like commission tiers, gifting products to affiliates, customizing payouts, etc.

Price: Sprout Social has no free trial and its price isn’t publicly available

10. GoAffPro

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Best for: small brands looking to experiment with affiliate marketing

What is it: GoAffPro is a basic affiliate management software that helps you manage your affiliate program. It’s perfect (and pocket-friendly) for brands looking to test if affiliate marketing works for them.

GoAffPro vs. Social Snowball:

GoAffPro supports more ecommerce integrations: while Social Snowball is exclusively for Shopify brands, GoAffPro also integrates with ecommerce tools like WooCommerce, BigCommerce, Magento, etc.
GoAffPro has a multi-level affiliate network: like Tapfiliate, you can encourage your affiliates to recruit more affiliates under their guidance to expand your program. Social Snowball doesn’t have this feature.
GoAffPro gets costly as your affiliate revenue rises: Social Snowball doesn’t charge any commission on the Custom plan. But in GoAffPro, your price keeps rising as your affiliate sales increase. For $100k affiliate sales, GoAffPro costs $799/month and only goes up from there.

Price: GoAffPro has a free plan recommended for brands with less than 100 orders a day. You can upgrade to paid plans once you cross that ceiling – starting at $49/month

Which is the best Social Snowball alternative for you?

Each tool on this list offers something Social Snowball doesn’t. Which is the best alternative for you depends on your needs:

If you just want to experiment with affiliate marketing, go with GoAffPro or UpPromote
If you run a small affiliate program and don’t want to invest in an expensive tool like Social Snowball, go with Refersion or Tapfiliate

The overall best choice is a tool that can scale with you – and Modash fits that bill if your store is on Shopify.

Instead of tracking only affiliate performance, you can run all kinds of campaigns in this tool to manage your entire influencer marketing strategy
Influencer discovery features allow you to find relevant influencers and affiliates from a vast database of 350M+ creators
Advanced Shopify integration means you can create promo codes/affiliate links, customize commission tiers, and pay directly using Modash

See it for yourself – try Modash for 14 days.

 
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10 Best Social Snowball Alternatives for Affiliate & Influencer Marketing