We analyzed 2.9k pieces of influencer content sponsored by Barenbliss over the last 12 months.
This report breaks down where & how Barenbliss invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Barenbliss, see here: Barenbliss influencers.
Barenbliss's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
Barenbliss's sponsored post volume peaks in March with 386 posts, 62% higher than the monthly average of 238. February recorded the lowest activity at 36 posts, 85% below average.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Barenbliss's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Barenbliss.
Here are 1 examples of Barenbliss's recent sponsored collaborations (one each for Instagram).
Influencer bio
Brand Ambassador of @bigetronesports Talent of @starion.id | CP : 0821-2304-6080 (Oliv) SBY-JKT
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
💡 Related resource: How To Find Instagram Influencers.
For their top social platform (Instagram), here is a breakdown of the type of influencers Barenbliss are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 32% of partnerships featuring creators averaging 1K-5K views, Barenbliss's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The 10K-50K views segment is also prominent at 26.7%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (711.7k avg views/post):
Influencer bio
BA of @id.biore @hersprotexid ✉️ 0856-8957-133 (Utari) - Image Management
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (5.6k avg views/post):
Influencer bio
Your Transpiration🏳️⚧️ on TikTok(690K|42M) Model & Content Creator+Public Speaker mom to @barbiethecorgi @mikisevenhayley 💌thejamiecasino@gmail.com
Collaboration metrics
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Out of 1.5k unique influencers in our dataset, 79 of them (5%) posted content for Barenbliss in 3 or more separate calendar months. The most consistent partner is @dwiffahraherz, who has collaborated across 9 months with 34 total posts.
Here are 3 examples of Barenbliss's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, Indonesia is where Barenbliss had the most influencer activity. 44.5% of their live influencer content in the last 12 months was posted by Indonesian influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of Barenbliss collaborating with an influencer in Indonesia.
Barenbliss sits closest to MCoBeauty and Milani in accessible, trend-driven cosmetics where influencer reviews and “dupe/value” positioning strongly shape purchase decisions.
Total sponsored posts tracked (last 12 months)
MCoBeauty leads with 10.7k sponsored posts, significantly outpacing Milani Cosmetics (7.8k posts) and Barenbliss (2.9k posts). Across all three brands, the average volume is 7.1k posts, indicating mature, scaled influencer programs.
Sponsored posts by platform
Barenbliss leads on Instagram, while MCoBeauty has the most activity on TikTok and YouTube. The gap is most notable on TikTok, with MCoBeauty at 8.9k, Milani Cosmetics at 5.8k, Barenbliss at 0 posts. Barenbliss's activity is particularly concentrated on Instagram. TikTok activity is much higher for MCoBeauty and Milani Cosmetics, while Barenbliss has no TikTok posts.
Estimated sponsored posts in Barenbliss's top markets
Milani Cosmetics has the highest estimated sponsored-post volume in United States (5.1k posts, 65.4%), India (539 posts, 6.9%), while MCoBeauty has the highest estimated sponsored-post volume in Australia (3.1k posts, 28.6%), United Kingdom (1.1k posts, 10.2%), while Barenbliss has the highest estimated sponsored-post volume in Indonesia (1.3k posts, 44.5%), Philippines (511 posts, 17.9%), Malaysia (403 posts, 14.1%), suggesting a Asia focus. Looking at United States specifically, the split is Milani Cosmetics at 5.1k posts (65.4%), MCoBeauty at 4.4k posts (40.8%).
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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