Barenbliss Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 2.3k pieces of influencer content sponsored by Barenbliss over the last 12 months.
This report breaks down where & how Barenbliss invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Barenbliss, see here: Barenbliss influencers.
Influencer activity throughout the year
Barenbliss's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Barenbliss's influencer activity by month
Number of sponsored posts
Barenbliss's sponsored post volume appears to trend upward over the 12-month period, rising from 173 posts in January to 170 in December. The peak month, June, reached 342 posts, 82% higher than the monthly average of 188.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Barenbliss's sponsored influencer collaborations break down by social platform:
- Instagram: 2.2k posts (99.7%)
- YouTube: 7 posts (0.3%)
Barenbliss's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Barenbliss.
Here are 1 examples of Barenbliss's recent sponsored collaborations (one each for Instagram).
regienashael x Barenbliss
Influencer bio
Brand Ambassador of @bigetronesports Talent of @starion.id | CP : 0821-2304-6080 (Oliv) SBY-JKT
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 87.9%
- Posts: 12.1%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers Barenbliss are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Barenbliss's influencers average views (Instagram)
Based on each influencer's average views per post
With 32.2% of partnerships featuring creators averaging 1K-5K views, Barenbliss's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The 10K-50K views segment is also prominent at 24.4%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (265.7k avg views/post):
el_tannn x Barenbliss
![Instagram post by @el_tannn for Barenbliss. Caption reads: [...] ke brand, kaya kemaren pas aku minta....](https://images.od.modash.io/35206e14c1a3c41b65ba4d838311eb6f2c94e1c5)
Influencer bio
i post what i like, mainly style & beauty ⋆. 𐙚 ˚ ⋆˙⟡mama post: @lyz.daily 💌 partnership.el@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (9.8k avg views/post):
k.kkiirra x Barenbliss
Influencer bio
Ⓜ️ 📨 : khodasamantha@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Barenbliss's repeat partnerships
Out of 1.2k unique influencers in our dataset, 65 of them (5%) posted content for Barenbliss in 3 or more separate calendar months. The most consistent partner is @aomaps, who has collaborated across 10 months with 19 total posts.
Here are 3 examples of Barenbliss's repeat influencer partnerships, with links to the sponsored content.
aomaps x Barenbliss
![Instagram post by @aomaps for Barenbliss. Caption reads: [...] Lipcerin ตัวใหม่จาก @barenbliss_th [...].](https://images.od.modash.io/923ada55ebaed3815f60169f69440feb29dff026)
![Instagram post by @aomaps for Barenbliss. Caption reads: [...] @barenbliss_th ฉ่ำ สีสวย ทาง่ายมาก [...].](https://images.od.modash.io/ac2276aecebca3dfe48bf8b7fc4037722697daf1)
![Instagram post by @aomaps for Barenbliss. Caption reads: บ้าน @barenbliss_th [...].](https://images.od.modash.io/1a961b788ecd6b36158a559eba0d1399d1ec8439)
ikjirat x Barenbliss
![Instagram post by @ikjirat for Barenbliss. Caption reads: [...] 100% ไม่ทดลองกับสัตว์ 🐰💕....](https://images.od.modash.io/e0554dd0cc1e8a7235c8de9b9b33f57fd1e21542)
![Instagram post by @ikjirat for Barenbliss. Caption reads: 🍑✨barenbliss No gravity transferproof [...].](https://images.od.modash.io/c54930bd7de385030c1e4e3f34bafe734d9c74bf)
![Instagram post by @ikjirat for Barenbliss. Caption reads: [...] และอยู่ทรงตลอดวัน~ #barenblissbrowcara [...].](https://images.od.modash.io/5108d63eff8cdebee2e9d8a7f073f028f404a70c)
dwiffahraherz x Barenbliss
![Instagram post by @dwiffahraherz for Barenbliss. Caption reads: [...] lips skincare infused 👀 @barenbliss_id....](https://images.od.modash.io/b45ca2f582d54d1c04832a399b2aad93bc195730)
![Instagram post by @dwiffahraherz for Barenbliss. Caption reads: [...] tremor, beginner friendly ✨ @barenbliss_id....](https://images.od.modash.io/5d3a9647ca3c8536c8b19dcd9a0ec7a47491b7fc)
![Instagram post by @dwiffahraherz for Barenbliss. Caption reads: @barenbliss_id Lily Makes Luminous Glow [...].](https://images.od.modash.io/f49bb8848ec11c676325773439f9374bf2278661)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, Indonesia is where Barenbliss had the most influencer activity. 42.6% of their live influencer content in the last 12 months was posted by Indonesian influencers.
Based on the percentage of influencer content per market, other important markets include:
- Philippines (19.5%)
- Thailand (15.9%)
- Malaysia (11.7%)
Barenbliss's influencer activity by market
Here is another example of Barenbliss collaborating with an influencer in Thailand.
nisamanee_nutt x Barenbliss
Barenbliss's influencer activity vs. related brands
Barenbliss sits in the accessible, trend-driven color cosmetics space alongside Kylie Cosmetics and Milani, all competing via viral looks, creator reviews, and frequent launches.
Total influencer content
Barenbliss vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Kylie Cosmetics leads with 9.5k sponsored posts, significantly outpacing Milani Cosmetics (6.4k posts) and Barenbliss (2.3k posts). Across all three brands, the average volume is 6.1k posts, indicating mature, scaled influencer programs. Kylie Cosmetics has over 4 times more total posts than Barenbliss.
By social platform
Barenbliss vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, Kylie Cosmetics leads on Instagram and TikTok and Milani Cosmetics leads on YouTube. The gap is most notable on Instagram, with Kylie Cosmetics at 4.2k, Barenbliss at 2.2k, Milani Cosmetics at 1.6k posts. Barenbliss's activity is particularly concentrated on Instagram. Barenbliss has no TikTok posts, while Kylie Cosmetics and Milani Cosmetics each have several thousand.
By geographical market
Barenbliss vs. related brands influencer activity (by country)
Estimated sponsored posts in Barenbliss's top markets
Milani Cosmetics leads in United States with 4.2k posts (65.9%), while Kylie Cosmetics has the highest estimated sponsored-post volume in India (963 posts, 10.1%), United Kingdom (868 posts, 9.1%), while Barenbliss has the highest estimated sponsored-post volume in Indonesia (959 posts, 42.6%), Philippines (439 posts, 19.5%), Thailand (358 posts, 15.9%), suggesting a Asia focus. Looking at United States specifically, the split is Milani Cosmetics at 4.2k posts (65.9%), Kylie Cosmetics at 3.1k posts (32.7%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Kylie Cosmetics's Influencer Marketing Strategy
- Milani Cosmetics's Influencer Marketing Strategy
- ARZOPA's Influencer Marketing Strategy
- OLIPOP's Influencer Marketing Strategy
- Patbo's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
Scaling your influencer program?
When you outgrow your mishmash of spreadsheets & free tools, try Modash. Find & email influencers, track campaigns, ship products & more - all in one place.