Barenbliss Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 1.0k pieces of influencer content sponsored by Barenbliss over the last 12 months.
This report breaks down where & how Barenbliss invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Barenbliss, see here: Barenbliss influencers.
Influencer activity throughout the year
Barenbliss's influencer campaigns are active year-round with notable month-to-month fluctuation. The two charts below show month-by-month data for:
- Total sponsored posts tracked
- Total views those posts generated
Barenbliss's influencer activity by month
Number of sponsored posts
Barenbliss's influencer output appears relatively consistent throughout the year, averaging about 84 sponsored posts per month. December recorded the highest volume at 108 posts (29% above average), while February was the quietest at 59 posts.
Barenbliss's influencer activity by month (views)
Total views on sponsored video posts
June generated the most views at 5.8M, while January recorded the least at 1.3M. Across all tracked posts in the 12-month window, average views per post were 44k. Interestingly, the highest-view month (June) does not align with peak post volume (December), which could indicate performance differences across months. Views appear strongest in late spring and early summer, with top-performing months concentrated from May to July. The top-performing tracked post, by @kennylkmn, generated 2.1M views.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Barenbliss's sponsored influencer collaborations break down by social platform:
- Instagram: 654 posts (64.6%)
- TikTok: 358 posts (35.4%)
Barenbliss's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Barenbliss.
Here are 2 examples of Barenbliss's recent sponsored collaborations (one each for Instagram, TikTok).
kennylkmn x Barenbliss
![Instagram post by @kennylkmn for Barenbliss. Caption reads: [...] vibes-nya full K-pop Idol 🌟
#barenbliss....](https://images.od.modash.io/7d3ccf4fec09a8a42a7dda18c6cf4be60df7d560)
Influencer bio
Kenny Lukman 케니 ♒️ 💃🏼Dailylife~Kpop~Fashion~ ❥ ˗ˏˋ ♡ ˎˊ˗ 🤳TikTok: 2,2M+ 📲+62 812-2322-7887 Rio(no dm🙅🏼♀️)
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
mscrizataa x Barenbliss
Influencer bio
miss grwm coming through ✨ 20 MY SHEIN SHOP!!! ⬇️
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 92.5%
- Posts: 7.5%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers Barenbliss are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Barenbliss's influencers average views (Instagram)
Based on each influencer's average views per post
With 35.7% of partnerships featuring creators averaging 1K-5K views, Barenbliss's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (711.6k avg views/post):
bebytsabina x Barenbliss
Influencer bio
BA of @id.biore @hersprotexid ✉️ 0856-8957-133 (Utari) - Image Management
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (8.9k avg views/post):
maachiat0o x Barenbliss
Influencer bio
love sharing beauty stuff ₊˚⊹♡ business inq: WA (0851-5680-2120)
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Barenbliss's repeat partnerships
Out of 608 unique influencers in our dataset, 38 of them (6%) posted content for Barenbliss in 3 or more separate calendar months. The most consistent partner is @dwiffahraherz, who has collaborated across 9 months with 30 total posts.
Here are 3 examples of Barenbliss's repeat influencer partnerships, with links to the sponsored content.
aomaps x Barenbliss
![Instagram post by @aomaps for Barenbliss. Caption reads: [...] Lipcerin ตัวใหม่จาก @barenbliss_th [...].](https://images.od.modash.io/923ada55ebaed3815f60169f69440feb29dff026)
![Instagram post by @aomaps for Barenbliss. Caption reads: [...] Tint จากแบรนด์ลูกรักของออม @barenbliss_th....](https://images.od.modash.io/e40d2fb7f173e35414859fd40711f996cddab062)
![Instagram post by @aomaps for Barenbliss. Caption reads: [...] @barenbliss_th ฉ่ำ สีสวย ทาง่ายมาก [...].](https://images.od.modash.io/ac2276aecebca3dfe48bf8b7fc4037722697daf1)
ikjirat x Barenbliss
![Instagram post by @ikjirat for Barenbliss. Caption reads: [...] 🍡🎀✨
barenbliss Moist Mochi Paste Powder....](https://images.od.modash.io/7479f1f29942ea3dfdd549a8b9a4cbebf7f1cc2c)
![Instagram post by @ikjirat for Barenbliss. Caption reads: [...] 100% ไม่ทดลองกับสัตว์....](https://images.od.modash.io/e0554dd0cc1e8a7235c8de9b9b33f57fd1e21542)
![Instagram post by @ikjirat for Barenbliss. Caption reads: 🍑✨barenbliss No gravity transferproof [...].](https://images.od.modash.io/c54930bd7de385030c1e4e3f34bafe734d9c74bf)
mint_roongnapa x Barenbliss
![Instagram post by @mint_roongnapa for Barenbliss. Caption reads: [...] day look ช่วงนี้จะใช้ลิป @barenbliss_th รุ่น....](https://images.od.modash.io/c0585018815dc04903432d797e557ccd6b207766)
![Instagram post by @mint_roongnapa for Barenbliss. Caption reads: [...] 👀 และติดทนมากกก @barenbliss_th [...].](https://images.od.modash.io/e030ce495752b9db8f3ae05c01f510386bed469c)
![Instagram post by @mint_roongnapa for Barenbliss. Caption reads: อยากให้ลองคอลซีลเลอร์ barenbliss มากกก [...].](https://images.od.modash.io/88e1d83bf0a5f6da425d0c84014189db7e226abb)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, Indonesia is where Barenbliss had the most influencer activity. 37.6% of their live influencer content in the last 12 months was posted by Indonesian influencers.
Based on the percentage of influencer content per market, other important markets include:
- Philippines (20.8%)
- Malaysia (14.9%)
- Thailand (14.6%)
Barenbliss's influencer activity by market
Here is another example of Barenbliss collaborating with an influencer in Indonesia.
clariceecutie x Barenbliss
Barenbliss's influencer activity vs. related brands
Barenbliss plays in accessible, trend-led cosmetics, closely aligning with Kaja Beauty’s playful K-beauty-adjacent positioning and MCoBeauty’s viral, value-oriented makeup drops that target similar audiences.
Total influencer content
Barenbliss vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
MCoBeauty leads with 3.5k sponsored posts, significantly outpacing Kaja Beauty (2k posts) and Barenbliss (1k posts). Across all three brands, the average volume is 2.2k posts, indicating mature, scaled influencer programs. MCoBeauty has several times more total posts than Barenbliss and Kaja Beauty.
By social platform
Barenbliss vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, MCoBeauty leads on Instagram and TikTok and Kaja Beauty leads on YouTube. The gap is most notable on TikTok, with MCoBeauty at 2.8k, Kaja Beauty at 1.8k, Barenbliss at 358 posts. Kaja Beauty's activity is particularly concentrated on TikTok. On TikTok, Kaja Beauty and MCoBeauty have several times more posts than Barenbliss.
By geographical market
Barenbliss vs. related brands influencer activity (by country)
Estimated sponsored posts in Barenbliss's top markets
MCoBeauty has the highest estimated sponsored-post volume in United States (1.6k posts, 45%), Australia (876 posts, 24.9%), United Kingdom (363 posts, 10.3%), while Barenbliss has the highest estimated sponsored-post volume in Indonesia (381 posts, 37.6%), Philippines (210 posts, 20.8%), Malaysia (151 posts, 14.9%), suggesting a Asia focus, while Kaja Beauty leads in India with 97 posts (4.9%). Looking at United States specifically, the split is MCoBeauty at 1.6k posts (45%), Kaja Beauty at 1.1k posts (57.1%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 2 similar influencer marketing strategy breakdowns for other brands:
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