Patbo Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 1.2k pieces of influencer content sponsored by Patbo over the last 12 months.
This report breaks down where & how Patbo invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Patbo, see here: Patbo influencers.
Influencer activity throughout the year
Patbo's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Patbo's influencer activity by month
Number of sponsored posts
Patbo's sponsored post volume peaks in May with 163 posts, 61% higher than the monthly average of 101. March recorded the lowest activity at 50 posts, 50% below average.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Patbo's sponsored influencer collaborations break down by social platform:
- Instagram: 1.1k posts (89.8%)
- TikTok: 123 posts (10%)
- YouTube: 2 posts (0.2%)
Patbo's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Patbo.
Here are 2 examples of Patbo's recent sponsored collaborations (one each for Instagram, TikTok).
flavia_viana x Patbo
Influencer bio
Atriz e Apresentadora. 🎤🎬🎭 contato@flaviaviana.com.br
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
yasmindevonport_ x Patbo
Influencer bio
Founder @studioselea LTK @yasmindevonport_ Shopaholic yasmin@outshinetalent.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on Instagram, this is what it looks like:
- Posts: 62.5%
- Reels: 37.5%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers Patbo are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Patbo's influencers average views (Instagram)
Based on each influencer's average views per post
Patbo's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (38.4k avg views/post):
ninasandbech x Patbo
Influencer bio
✉️ nbsandbech@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (3.2k avg views/post):
paola_passos x Patbo
![Instagram post by @paola_passos for Patbo. Caption reads: [...] o primeiro vídeo da minha parceria com a....](https://images.od.modash.io/aa7e4a323b8a7449524564ef1a0eb250ca9c472f)
Influencer bio
Venci o câncer e transformei minha dor em propósito Mãe e Fundadora da @uniher.oficial Transformando jornadas através do cuidado. papassosr@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Patbo's repeat partnerships
Out of 727 unique influencers in our dataset, 11 of them (2%) posted content for Patbo in 3 or more separate calendar months. The most consistent partner is @patriciabonaldi, who has collaborated across 13 months with 113 total posts. @patriciabonaldi alone accounts for 9% of all tracked sponsored content.
Here are 3 examples of Patbo's repeat influencer partnerships, with links to the sponsored content.
valegenta x Patbo
![Instagram post by @valegenta for Patbo. Caption reads: [...] the miami seashore dressed in @patbo 🐚🫶🏼....](https://images.od.modash.io/35f5c4a426e6d7126ebba1063cf8c3dd38752803)
yasmindevonport_ x Patbo
![TikTok post by @yasmindevonport_ for Patbo. Caption reads: [...] dress from my favourite @PatBO 🤍✨....](https://images.od.modash.io/6148708c83b6e295d3fae8afebf3524fb8acf95b)
![TikTok post by @yasmindevonport_ for Patbo. Caption reads: [...] soooo gorgeous for the szn🤍 @PatBO....](https://images.od.modash.io/8a29f3213e832e2f026391c66e51a0f804cd9315)
maryleest x Patbo
![Instagram post by @maryleest for Patbo. Caption reads: [...] into the holiday season with @patbo 🖤....](https://images.od.modash.io/c331b6d55fd030d72972e7853716116eece35f8b)
![Instagram post by @maryleest for Patbo. Caption reads: [...] needs. Little Black Dress by @patbo 🖤....](https://images.od.modash.io/3414a5ca1d726fe38d2375aa406f4949a52de165)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, Brazil is where Patbo had the most influencer activity. 56.4% of their live influencer content in the last 12 months was posted by Brazilian influencers.
Based on the percentage of influencer content per market, other important markets include:
- United States (26.5%)
- India (2.1%)
- Colombia (1.4%)
Patbo's influencer activity by market
Here is another example of Patbo collaborating with an influencer in United States.
camilacoelho x Patbo
Patbo's influencer activity vs. related brands
Patbo competes in premium occasionwear and statement pieces, where Nadine Merabi and Selkie also target similar event-focused shoppers. Their influencer strategies often center on styling, weddings, vacations, and high-impact visual storytelling.
Total influencer content
Patbo vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Selkie leads with 1.5k sponsored posts, notably outpacing Patbo (1.2k posts) and Nadine Merabi (792 posts). Across all three brands, the average volume is 1.2k posts, suggesting established influencer marketing investments.
By social platform
Patbo vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Patbo leads on Instagram, while Selkie has the most activity on TikTok and YouTube. The gap is most notable on TikTok, with Selkie at 829, Nadine Merabi at 150, Patbo at 123 posts. Patbo's activity is particularly concentrated on Instagram. On TikTok, Selkie has several times more posts than Patbo and Nadine Merabi.
By geographical market
Patbo vs. related brands influencer activity (by country)
Estimated sponsored posts in Patbo's top markets
Selkie leads in United States with 972 posts (62.8%), while Patbo leads in Brazil with 691 posts (56.4%), while Nadine Merabi has the highest estimated sponsored-post volume in United Kingdom (220 posts, 27.8%), India (47 posts, 5.9%). Looking at United States specifically, the split is Selkie at 972 posts (62.8%), Patbo at 325 posts (26.5%), Nadine Merabi at 271 posts (34.2%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Nadine Merabi's Influencer Marketing Strategy
- Selkie's Influencer Marketing Strategy
- Truly Beauty's Influencer Marketing Strategy
- The Frankie Shop's Influencer Marketing Strategy
- Caden Lane's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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