Patbo Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 62 pieces of influencer content sponsored by Patbo over the last 12 months.
This report breaks down where & how Patbo invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Patbo, see here: Patbo influencers.
Influencer activity throughout the year
Patbo's influencer campaigns are active year-round with notable month-to-month fluctuation. The two charts below show month-by-month data for:
- Total sponsored posts tracked
- Total views those posts generated
Patbo's influencer activity by month
Number of sponsored posts
Patbo's sponsored post volume appears to trend upward over the 12-month period, rising from 2 posts in January to 6 in December. The peak month, October, reached 9 posts, 50% higher than the monthly average of 6. No sponsored posts were tracked in February and March, which may suggest a planned pause in influencer activity.
Patbo's influencer activity by month (views)
Total views on sponsored video posts
July generated the most views at 6.3M, while August recorded the least at 1.8k. Across all tracked posts in the 12-month window, average views per post were 204.8k. Interestingly, the highest-view month (July) does not align with peak post volume (October), which could indicate performance differences across months. Views appear strongest in late spring and early summer, with top-performing months concentrated from May to July. The top-performing tracked post, by @damlaaltun, generated 3.2M views.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Patbo's sponsored influencer collaborations break down by social platform:
- Instagram: 55 posts (88.7%)
- TikTok: 7 posts (11.3%)
Patbo's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Patbo.
Here are 2 examples of Patbo's recent sponsored collaborations (one each for Instagram, TikTok).
damlaaltun x Patbo
Influencer bio
📩 damla@51digital.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
yasmindevonport_ x Patbo
Influencer bio
a walking catalogue 🇬🇧yasmin@rqsocial.com 🌍yasmin@outshinetalent.com UK/USA - link below for dress 💫
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 52.7%
- Posts: 47.3%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers Patbo are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Patbo's influencers average views (Instagram)
Based on each influencer's average views per post
Patbo's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (298.0k avg views/post, 14.4k followers):
juliamellort x Patbo
Influencer bio
🇧🇸🇵🇱🇺🇸 📍miami founder @switchaclub inquiries: angelina@silver-box.pl @wilhelminamodels @spot6management @divisionmodel
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (9.7k avg views/post, 68.8k followers):
sydneysilverman x Patbo
Influencer bio
la ! beauty, fashion, lifestyle 📧: sydney@sydneyteam.com @therealdba // @gershdigital
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Patbo's repeat partnerships
Out of 41 unique influencers in our dataset, 5 of them (12%) posted content for Patbo in 3 or more separate calendar months. The most consistent partner is @yasmindevonport_, who has collaborated across 4 months with 4 total posts. @yasmindevonport_ alone accounts for 6% of all tracked sponsored content.
Here are 3 examples of Patbo's repeat influencer partnerships, with links to the sponsored content.
yasmindevonport_ x Patbo
![Instagram post by @yasmindevonport_ for Patbo. Caption reads: [...] perfection, I am obsessed @patbo....](https://images.od.modash.io/cad30a61c07e4e46b9a25ff39a0c2ec8c451dccc)
ninasandbech x Patbo
![Instagram post by @ninasandbech for Patbo. Caption reads: [...] is here.
Love dressing up in @patbo 🖤.](https://images.od.modash.io/df2cbb10637eea31a799edfa4dbe28d674c3a8f9)
maryleest x Patbo
![Instagram post by @maryleest for Patbo. Caption reads: [...] into the holiday season with @patbo....](https://images.od.modash.io/c331b6d55fd030d72972e7853716116eece35f8b)
![Instagram post by @maryleest for Patbo. Caption reads: [...] needs. Little Black Dress by @patbo 🖤....](https://images.od.modash.io/3414a5ca1d726fe38d2375aa406f4949a52de165)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, Brazil is where Patbo had the most influencer activity. 55.8% of their live influencer content in the last 12 months was posted by Brazilian influencers.
Based on the percentage of influencer content per market, other important markets include:
- United States (25.3%)
- India (2.2%)
- United Kingdom (1.8%)
Patbo's influencer activity by market
Here is another example of Patbo collaborating with an influencer in Brazil.
flavia_viana x Patbo
Patbo's influencer activity vs. related brands
Patbo sits in premium, statement women’s fashion that’s often showcased in vacation and event styling posts. Cult Gaia and STAUD are comparable contemporary brands with strong influencer presence and similar fashion-forward shoppers.
Total influencer content
Patbo vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
CULT GAIA leads with 96 sponsored posts, notably outpacing STAUD (76 posts) and Patbo (62 posts). Across all three brands, the average volume is 78 posts, indicating limited or experimental influencer activity.
By social platform
Patbo vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Patbo leads on YouTube, while CULT GAIA has the most activity on Instagram and STAUD has the most activity on TikTok. The gap is most notable on Instagram, with CULT GAIA at 90, STAUD at 58, Patbo at 55 posts. Patbo's activity is particularly concentrated on Instagram.
By geographical market
Patbo vs. related brands influencer activity (by country)
Estimated sponsored posts in Patbo's top markets
STAUD leads in United States with 50 posts (65.3%), while Patbo has the highest estimated sponsored-post volume in Brazil (35 posts, 55.8%), India (1 posts, 2.2%), while CULT GAIA leads in United Kingdom with 6 posts (6%). Looking at United States specifically, the split is STAUD at 50 posts (65.3%), CULT GAIA at 47 posts (49.3%), Patbo at 16 posts (25.3%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 2 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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