Patbo Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 1.1k pieces of influencer content sponsored by Patbo over the last 12 months.
This report breaks down where & how Patbo invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Patbo, see here: Patbo influencers.
Influencer activity throughout the year
Patbo's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Patbo's influencer activity by month
Number of sponsored posts
Patbo's sponsored post volume appears to trend upward over the 12-month period, rising from 67 posts in January to 80 in December. The peak month, September, reached 145 posts, 61% higher than the monthly average of 90.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Patbo's sponsored influencer collaborations break down by social platform:
- Instagram: 975 posts (90.2%)
- TikTok: 106 posts (9.8%)
Patbo's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Patbo.
Here are 2 examples of Patbo's recent sponsored collaborations (one each for Instagram, TikTok).
damlaaltun x Patbo
Influencer bio
📩 damla@51digital.com
Collaboration metrics
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le.ferreiraa_ x Patbo
![TikTok post by @le.ferreiraa_ for Patbo. Caption reads: [...] a curiosidade do Alysson!! @labybr_ e @PatBO....](https://images.od.modash.io/a749169c3825807a5bd9f0926001548a9931c349)
Influencer bio
insta: @le.ferreiraa daily: @ticialedix 💖
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on Instagram, this is what it looks like:
- Posts: 62.5%
- Reels: 37.5%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers Patbo are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Patbo's influencers average views (Instagram)
Based on each influencer's average views per post
Patbo's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (38.4k avg views/post, 581.2k followers):
ninasandbech x Patbo
Influencer bio
✉️ nbsandbech@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (8.5k avg views/post, 69.0k followers):
sydneysilverman x Patbo
Influencer bio
la ! beauty, fashion, lifestyle 📧: sydney@sydneyteam.com @therealdba // @gershdigital
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Patbo's repeat partnerships
Out of 660 unique influencers in our dataset, 11 of them (2%) posted content for Patbo in 3 or more separate calendar months. The most consistent partner is @jubrandao____, who has collaborated across 11 months with 14 total posts. @patriciabonaldi alone accounts for 6% of all tracked sponsored content.
Here are 3 examples of Patbo's repeat influencer partnerships, with links to the sponsored content.
yasmindevonport_ x Patbo
![TikTok post by @yasmindevonport_ for Patbo. Caption reads: [...] dress from my favourite @PatBO 🤍✨....](https://images.od.modash.io/6148708c83b6e295d3fae8afebf3524fb8acf95b)
yasmindevonport_ x Patbo
![Instagram post by @yasmindevonport_ for Patbo. Caption reads: [...] perfection, I am obsessed @patbo....](https://images.od.modash.io/cad30a61c07e4e46b9a25ff39a0c2ec8c451dccc)
maryleest x Patbo
![Instagram post by @maryleest for Patbo. Caption reads: [...] into the holiday season with @patbo 🖤....](https://images.od.modash.io/c331b6d55fd030d72972e7853716116eece35f8b)
![Instagram post by @maryleest for Patbo. Caption reads: [...] needs. Little Black Dress by @patbo 🖤....](https://images.od.modash.io/3414a5ca1d726fe38d2375aa406f4949a52de165)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, Brazil is where Patbo had the most influencer activity. 58.3% of their live influencer content in the last 12 months was posted by Brazilian influencers.
Based on the percentage of influencer content per market, other important markets include:
- United States (24.7%)
- India (2.1%)
- United Kingdom (1.5%)
Patbo's influencer activity by market
Here is another example of Patbo collaborating with an influencer in Brazil.
flavia_viana x Patbo
Patbo's influencer activity vs. related brands
Patbo overlaps most with STAUD and CULT GAIA in the premium, occasion-led fashion space where statement silhouettes and aspirational lifestyle content make influencer marketing a key lever for discovery and conversion.
Total influencer content
Patbo vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
CULT GAIA leads with 1.5k sponsored posts, significantly outpacing Patbo (1.1k posts) and STAUD (895 posts). Across all three brands, the average volume is 1.2k posts, suggesting established influencer marketing investments.
By social platform
Patbo vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, CULT GAIA leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with CULT GAIA at 439, STAUD at 253, Patbo at 106 posts. Patbo's activity is particularly concentrated on Instagram. TikTok shows higher posting volume for CULT GAIA and STAUD than Patbo.
By geographical market
Patbo vs. related brands influencer activity (by country)
Estimated sponsored posts in Patbo's top markets
CULT GAIA has the highest estimated sponsored-post volume in United States (732 posts, 49.4%), India (89 posts, 6%), while Patbo leads in Brazil with 630 posts (58.3%), while STAUD leads in United Kingdom with 53 posts (5.9%). Looking at United States specifically, the split is CULT GAIA at 732 posts (49.4%), STAUD at 595 posts (66.5%), Patbo at 267 posts (24.7%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- STAUD's Influencer Marketing Strategy
- CULT GAIA's Influencer Marketing Strategy
- Truly Beauty's Influencer Marketing Strategy
- TATTI LASHES's Influencer Marketing Strategy
- Caden Lane's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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