Patbo Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 1.1k pieces of influencer content sponsored by Patbo over the last 12 months.
This report breaks down where & how Patbo invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Patbo, see here: Patbo influencers.
Influencer activity throughout the year
Patbo's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Patbo's influencer activity by month
Number of sponsored posts
Patbo's sponsored post volume appears to trend upward over the 12-month period, rising from 64 posts in January to 85 in December. The peak month, September, reached 151 posts, 59% higher than the monthly average of 95.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Patbo's sponsored influencer collaborations break down by social platform:
- Instagram: 1.0k posts (89.8%)
- TikTok: 113 posts (9.9%)
- YouTube: 3 posts (0.3%)
Patbo's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Patbo.
Here are 2 examples of Patbo's recent sponsored collaborations (one each for Instagram, TikTok).
damlaaltun x Patbo
Influencer bio
📩 damla@51digital.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
yasmindevonport_ x Patbo
Influencer bio
a walking catalogue 🇬🇧yasmin@rqsocial.com 🌍yasmin@outshinetalent.com UK/USA - link below for dress 💫
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
- Posts: 60.4%
- Reels: 39.6%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers Patbo are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Patbo's influencers average views (Instagram)
Based on each influencer's average views per post
Patbo's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (298.0k avg views/post):
juliamellort x Patbo
Influencer bio
🇧🇸🇵🇱🇺🇸 📍miami founder @switchaclub inquiries: angelina@silver-box.pl @wilhelminamodels @spot6management @divisionmodel
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (6.4k avg views/post):
sydneysilverman x Patbo
Influencer bio
la ! beauty, fashion, lifestyle 📧: sydney@sydneyteam.com @therealdba // @gershdigital
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Patbo's repeat partnerships
Out of 702 unique influencers in our dataset, 10 of them (1%) posted content for Patbo in 3 or more separate calendar months. The most consistent partner is @yasmindevonport_, who has collaborated across 6 months with 9 total posts. @patriciabonaldi alone accounts for 7% of all tracked sponsored content.
Here are 3 examples of Patbo's repeat influencer partnerships, with links to the sponsored content.
yasmindevonport_ x Patbo
yasmindevonport_ x Patbo
![Instagram post by @yasmindevonport_ for Patbo. Caption reads: [...] perfection, I am obsessed @patbo....](https://images.od.modash.io/cad30a61c07e4e46b9a25ff39a0c2ec8c451dccc)
![Instagram post by @yasmindevonport_ for Patbo. Caption reads: [...] soooo gorgeous for the szn🤍 @PatBO....](https://images.od.modash.io/0dfc49193035d9dee417b63b557705d2004c6cc8)
sydneysilverman x Patbo
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, Brazil is where Patbo had the most influencer activity. 57.7% of their live influencer content in the last 12 months was posted by Brazilian influencers.
Based on the percentage of influencer content per market, other important markets include:
- United States (25.1%)
- India (1.8%)
- United Kingdom (1.6%)
Patbo's influencer activity by market
Here is another example of Patbo collaborating with an influencer in Brazil.
flavia_viana x Patbo
Patbo's influencer activity vs. related brands
Patbo competes in premium women’s occasionwear with bold silhouettes and event dressing appeal. REVOLVE and Selkie reach similar fashion-forward shoppers and are common comparison points for influencer-led styling and launch campaigns.
Total influencer content
Patbo vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
REVOLVE leads with 4.3k sponsored posts, notably outpacing Selkie (3.4k posts) and Patbo (1.1k posts). Across all three brands, the average volume is 3k posts, indicating mature, scaled influencer programs. REVOLVE and Selkie each have multiple times more total posts than Patbo.
By social platform
Patbo vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, REVOLVE leads on Instagram and YouTube and Selkie leads on TikTok. The gap is most notable on Instagram, with REVOLVE at 4.2k, Selkie at 2.6k, Patbo at 1k posts. Patbo's activity is particularly concentrated on Instagram. On TikTok, Selkie has multiple times more posts than both Patbo and REVOLVE.
By geographical market
Patbo vs. related brands influencer activity (by country)
Estimated sponsored posts in Patbo's top markets
REVOLVE leads in United States with 2.6k posts (59.5%), while Patbo has the highest estimated sponsored-post volume in Brazil (655 posts, 57.7%), India (20 posts, 1.8%), while Selkie leads in United Kingdom with 254 posts (7.4%). Looking at United States specifically, the split is REVOLVE at 2.6k posts (59.5%), Selkie at 2.3k posts (67.1%), Patbo at 285 posts (25.1%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- REVOLVE's Influencer Marketing Strategy
- Selkie's Influencer Marketing Strategy
- PrettyGarden's Influencer Marketing Strategy
- Sun Bum's Influencer Marketing Strategy
- PetSnowy's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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