We analyzed 2.8k pieces of influencer content sponsored by Goodevas over the last 12 months.
This report breaks down where & how Goodevas invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Goodevas, see here: Goodevas influencers.
Goodevas's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
Goodevas's sponsored post volume appears to trend upward over the 12-month period, rising from 104 posts in January to 177 in December. The peak month, October, reached 584 posts, 147% higher than the monthly average of 236.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Goodevas's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Goodevas.
Here are 3 examples of Goodevas's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
👩👧👧 Single Mum 👶🏻👶🏻 Documenting Twin Life 📍 Living in London ✨ Navigating the chaos (and loving it!)
Collaboration metrics
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Influencer bio
lG: angelesyromii angelesyromi@insightmediaconsulting.agency 🇪🇸🇦🇷
Collaboration metrics
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Influencer bio
Följ med stora familjen Jungebrant med Novalie född 2018 och trillingarna födda 2022. Här delar vi med oss av vloggar och spontana videos där man får följa med under barnens (och även våran) resa. Vi kommer bland annat följa bygget av vårt hus, barnens uppväxt och våra utmaningar i livet 🥰 / Emma Jungebrant & Jonatan Jungebrant
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
💡 Related resource: How To Find Instagram Influencers.
For their top social platform (Instagram), here is a breakdown of the type of influencers Goodevas are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 43.2% of partnerships featuring creators averaging 1K-5K views, Goodevas's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (129.5k avg views/post):
Influencer bio
Lina Stenborg 📍 Västervik Livet ärligt & äkta Henke 19/11-25 💔🕊️ Mamma till fem 🩷 Snart boksläpp av ”genom allt” 𝒜𝓁𝓁 𝒷ℯ𝒶𝓊𝓉𝓎 𝒽𝒶𝓈 𝒶 𝓁𝒾𝓉𝓉𝓁ℯ 𝓉𝓇𝒶𝒹ℯ𝒹𝑔𝓎
Collaboration metrics
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And here is another example with a smaller creator on Instagram (9.8k avg views/post):
Influencer bio
❥ 𝕄𝕠𝕄 𝕠𝕗 𝕗𝕚𝕧𝕖 (11||9||7||3||1)❣️ ❥ #interior #family #lifestyle #fashion ❥ 𝕋𝕚𝕜𝕋𝕠𝕜: @homebysarah.interior 💌𝕃𝕦𝕩𝕦𝕣𝕪𝕗𝕠𝕣𝕚𝕟𝕥𝕖𝕣𝕚𝕠𝕣@𝕘𝕞𝕩.𝕕𝕖
Collaboration metrics
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Out of 1.7k unique influencers in our dataset, 45 of them (3%) posted content for Goodevas in 3 or more separate calendar months. The most consistent partner is @alesia_goodevas, who has collaborated across 5 months with 42 total posts.
Here are 3 examples of Goodevas's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, Poland is where Goodevas had the most influencer activity. 17.5% of their live influencer content in the last 12 months was posted by Polish influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of Goodevas collaborating with an influencer in Poland.
Lovevery and Caden Lane both target parents of babies and young children with premium, design-forward products sold direct-to-consumer, making them realistic competitors for Goodevas. They also overlap strongly in gifting, nursery/child lifestyle positioning, and influencer-driven customer acquisition.
Total sponsored posts tracked (last 12 months)
Lovevery leads with 3.5k sponsored posts, notably outpacing Goodevas (2.8k posts) and Caden Lane (184 posts). Across all three brands, the average volume is 2.2k posts, indicating mature, scaled influencer programs.
Sponsored posts by platform
Goodevas leads on Instagram, while Lovevery has the most activity on TikTok and YouTube. The gap is most notable on TikTok, with Lovevery at 1.4k, Goodevas at 105, Caden Lane at 28 posts. Goodevas's activity is particularly concentrated on Instagram. Goodevas has many more Instagram posts than Lovevery and Caden Lane, while Lovevery has many more TikTok and YouTube posts than Goodevas and Caden Lane.
Estimated sponsored posts in Goodevas's top markets
Lovevery has the highest estimated sponsored-post volume in United States (1.6k posts, 45.2%), United Kingdom (507 posts, 14.7%), Australia (173 posts, 5%), while Goodevas has the highest estimated sponsored-post volume in Poland (497 posts, 17.5%), France (338 posts, 11.9%), Italy (289 posts, 10.2%), suggesting a Europe focus, while Caden Lane leads in Canada with 7 posts (3.7%). Looking at United States specifically, the split is Lovevery at 1.6k posts (45.2%), Caden Lane at 150 posts (81.5%). Goodevas's strength in France may indicate a home-market focus, while Lovevery shows broader regional investment.
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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