Goodevas Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 3.6k pieces of influencer content sponsored by Goodevas over the last 12 months.
This report breaks down where & how Goodevas invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Goodevas, see here: Goodevas influencers.
Influencer activity throughout the year
Goodevas's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Goodevas's influencer activity by month
Number of sponsored posts
Goodevas's sponsored post volume peaks in October with 594 posts, 100% higher than the monthly average of 297. January recorded the lowest activity at 133 posts, 55% below average.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Goodevas's sponsored influencer collaborations break down by social platform:
- Instagram: 3.4k posts (95.3%)
- TikTok: 163 posts (4.6%)
- YouTube: 6 posts (0.2%)
Goodevas's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Goodevas.
Here are 3 examples of Goodevas's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
mimamivegana x Goodevas
![Instagram post by @mimamivegana for Goodevas. Caption reads: [...] también 🦋 con el cupón 15VEGANA5 en....](https://images.od.modash.io/5b04fd2a008b9dee3040acd7a3a74e16860b19b3)
Influencer bio
🌿 10 años vegana 🌸 mami de 2 peques y 3 michis @themichicats 🐈⬛ 💌 hola@mamivegana.com 📍 bilbao
Collaboration metrics
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chloelcht x Goodevas
![TikTok post by @chloelcht for Goodevas. Caption reads: [...] d’handicap, donc comme moi♥️ merci à....](https://images.od.modash.io/f1411d9879c308ebb04f235b2d32518000bd1a93)
Influencer bio
Dimi+Chloé=Ethan👫❤️👶🏼 📸 chloelcht_ 👻 momandhope ✉️chloe@bind-agency.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
familjenjungebrant9506 x Goodevas
![YouTube post by @familjenjungebrant9506 for Goodevas. Caption reads: [...] ger dig 20% rabatt! Instagram: #goodevas....](https://images.od.modash.io/c6ab6c6e973b80d7909d363fa078e3c3175ecae2)
Influencer bio
Följ med stora familjen Jungebrant med Novalie född 2018 och trillingarna födda 2022. Här delar vi med oss av vloggar och spontana videos där man får följa med under barnens (och även våran) resa. Vi kommer bland annat följa bygget av vårt hus, barnens uppväxt och våra utmaningar i livet 🥰 / Emma Jungebrant & Jonatan Jungebrant
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 78.5%
- Posts: 21.5%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers Goodevas are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Goodevas's influencers average views (Instagram)
Based on each influencer's average views per post
With 44.4% of partnerships featuring creators averaging 1K-5K views, Goodevas's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (132.5k avg views/post):
lina.stenborg x Goodevas
![Instagram post by @lina.stenborg for Goodevas. Caption reads: [...] ger 20% rabatt ✨ I samarbete med....](https://images.od.modash.io/957095fdd49f54b12f07fc7935e04cf55feb5769)
Influencer bio
Lina Stenborg 📍 Västervik Livet ärligt & äkta Henke 19/11-25 💔🕊️ Mamma till fem 🩷 Snart boksläpp av ”genom allt” 𝒜𝓁𝓁 𝒷ℯ𝒶𝓊𝓉𝓎 𝒽𝒶𝓈 𝒶 𝓁𝒾𝓉𝓉𝓁ℯ 𝓉𝓇𝒶𝒹ℯ𝒹𝑔𝓎
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (9.9k avg views/post):
klein.knerten x Goodevas
![Instagram post by @klein.knerten for Goodevas. Caption reads: [...] aber .. Dann kam unser Lernturm von....](https://images.od.modash.io/7e21d2d82353c5ee6dcdf08e8bb2f26a56ac1493)
Influencer bio
👉🏼 für mamas, die nicht jedem gefallen wollen ✨ dein tägliches „same girl“ 🙂↕️ 📍mitten in millennial motherhood 💌 klein.knerten@outlook.de
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Goodevas's repeat partnerships
Out of 2.2k unique influencers in our dataset, 45 of them (2%) posted content for Goodevas in 3 or more separate calendar months. The most consistent partner is @kasia_pinkowskaa, who has collaborated across 5 months with 11 total posts.
Here are 3 examples of Goodevas's repeat influencer partnerships, with links to the sponsored content.
kasia_pinkowskaa x Goodevas
![Instagram post by @kasia_pinkowskaa for Goodevas. Caption reads: [...] i cudów. 🧸🤎 Plac zabaw @goodevas Sofa....](https://images.od.modash.io/f1a51d601e379c002c4c2d4e4b87434029e25d3a)
![Instagram post by @kasia_pinkowskaa for Goodevas. Caption reads: [...] weekendu 🤎🧸 Plac zabaw ⬇️ @goodevas....](https://images.od.modash.io/cb2903bbb98071b6b854b741e98f744782ddf559)
aleksa_ban x Goodevas
![Instagram post by @aleksa_ban for Goodevas. Caption reads: [...] Montessori 4w1 od @goodevas – nasz najlepszy....](https://images.od.modash.io/3170821a9fc3cb9acf08980a5183f9955f988c27)
![Instagram post by @aleksa_ban for Goodevas. Caption reads: [...] Montessori 4w1 od Goodevas, nasz salon....](https://images.od.modash.io/6abd3bcc50afcf3a2f2d4ce2d7da1466d218eccc)
![Instagram post by @aleksa_ban for Goodevas. Caption reads: [...] na stronie Reklama @goodevas #montessori....](https://images.od.modash.io/dcbb599318ec6e24d7b4acccdc8718dfb1b98266)
goodevas_uk x Goodevas
![Instagram post by @goodevas_uk for Goodevas. Caption reads: [...] present! Please go and check @goodevas_uk....](https://images.od.modash.io/5282016784e6f028e3d7918ac86772eadbc12c6a)
![Instagram post by @goodevas_uk for Goodevas. Caption reads: [...] & art addition set from @goodevas has beat....](https://images.od.modash.io/5c67a188b71a2bac5546eff80614c16024ad522a)
![Instagram post by @goodevas_uk for Goodevas. Caption reads: 🖤 GOODEVAS 5 in 1 MONTESSORI CLIMBING [...].](https://images.od.modash.io/486e36d4dddcf0ba512c4853e242bb67238da449)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, Poland is where Goodevas had the most influencer activity. 12.2% of their live influencer content in the last 12 months was posted by Polish influencers.
Based on the percentage of influencer content per market, other important markets include:
- France (10.2%)
- Ukraine (9.7%)
- Italy (9.5%)
Goodevas's influencer activity by market
Here is another example of Goodevas collaborating with an influencer in Poland.
sztyborcia x Goodevas
![TikTok post by @sztyborcia for Goodevas. Caption reads: [...] powiem wam jedno - ta drabinka 6w1 od....](https://images.od.modash.io/f2d875599822e736603ab08a831297f5385296fb)
Goodevas's influencer activity vs. related brands
Goodevas targets early-childhood play and development, overlapping with Lovevery’s education-led toys and Melissa & Doug’s classic play products—each competing for parent shoppers influenced by creator parenting content.
Total influencer content
Goodevas vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Lovevery leads with 3.8k sponsored posts, marginally ahead of Goodevas (3.6k posts) and Melissa & Doug (1.6k posts). Across all three brands, the average volume is 3k posts, indicating mature, scaled influencer programs.
By social platform
Goodevas vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Goodevas leads on Instagram, while Lovevery has the most activity on TikTok and YouTube. The gap is most notable on Instagram, with Goodevas at 3.4k, Lovevery at 2k, Melissa & Doug at 1k posts. Goodevas's activity is particularly concentrated on Instagram. Instagram posts are close between Goodevas and Lovevery, while Lovevery and Melissa & Doug have many more posts on TikTok and YouTube than Goodevas.
By geographical market
Goodevas vs. related brands influencer activity (by country)
Estimated sponsored posts in Goodevas's top markets
Lovevery has the highest estimated sponsored-post volume in United States (1.7k posts, 45.5%), United Kingdom (492 posts, 13.1%), Australia (199 posts, 5.3%), while Goodevas has the highest estimated sponsored-post volume in Poland (436 posts, 12.2%), France (365 posts, 10.2%), Ukraine (347 posts, 9.7%), suggesting a Europe focus, while Melissa & Doug leads in Canada with 79 posts (5%). Looking at United States specifically, the split is Lovevery at 1.7k posts (45.5%), Melissa & Doug at 932 posts (58.9%). Goodevas's strength in France may indicate a home-market focus, while Lovevery shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Lovevery's Influencer Marketing Strategy
- Melissa & Doug's Influencer Marketing Strategy
- Elite Eleven Sporting's Influencer Marketing Strategy
- Kaja Beauty's Influencer Marketing Strategy
- Everlane's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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