Goodevas Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 4.1k pieces of influencer content sponsored by Goodevas over the last 12 months.

This report breaks down where & how Goodevas invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Goodevas, see here: Goodevas influencers.

Influencer activity throughout the year

Goodevas's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

Goodevas's sponsored post volume appears to trend upward over the 12-month period, rising from 135 posts in January to 178 in December. The peak month, October, reached 604 posts, 79% higher than the monthly average of 337.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Goodevas's sponsored influencer collaborations break down by social platform:

• Instagram: 3.8k posts (93.2%)
• TikTok: 275 posts (6.7%)
• YouTube: 5 posts (0.1%)

Instagram influencer marketing is a clear focus for Goodevas.

Here are 3 examples of Goodevas's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

assu_g_ x Goodevas

assu_g_

@assu_g_

05 Sep, 26

585.7K

[...] fare da sola… per me non ha prezzo!” @goodevas @goodevas.collab.ua Cod sconto 10ASSU10 [...]

Influencer bio

📍Mamma di Demon & Aaron & Azzurra 📍Crema ~ Puglia 📍collab dm o email

Collaboration metrics

Post views585.7k

Post EMV $17.6k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

mumlife_pam x Goodevas

mumlife_pam

@mumlife_pam

21 May, 26

605.7K

14.4K

[...] : - Suivre mon compte TikTok et @GOODEVAS - partager en story - identifier un(e) [...]

Influencer bio

𝓜𝓸𝓶 𝓸𝓯 𝓐𝓭𝓻𝓲𝓪𝓷🧸🫧 📨 pamelasahiti901@gmail.com IG : Pamtbrt

Collaboration metrics

Post views605.7k

Post EMV $12.8k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

minahome. x Goodevas

minahome.

@minahome.

19 Jun, 26

61.6K

1.1K

Hi friends, welcome to minahome!🏡 Please turn on CC in the video settings for subtitles! I'd appreciate it if you could register for likes and channels🧡 Thank you! ーーーーーーーーーー 🛒Items in the video 【4-in-1 Montessori Climbing Set】 ・10% OFF code: 74MINA10 ・Montessori Play Gym Instagram： Japan🇯🇵： 【Baby Gate】 【Amazon storefront】 ーーーーーーーーーー 📷 Instagram (more private🫶🏻) : ーーーーーーーーーー 🤍Related Videos ・Kitchen Tour： • Kitchen Tour｜Kitchen organizing ideas ( IK... ・Room Tour : • 【Apartment Tour】Cozy JAPANDI style interio... ーーーーーーーーーー 🎧Music : ・ Epidemic Sound ・Artlist 💻 Editing program : Final Cut Pro X 📷 Camera : Fujifilm XT4 ーーーーーーーーーー （*Amazon links use affiliate links.） #silentvlog

Influencer bio

Welcome to minahome🏡 - by 🇯🇵🇰🇷fam I share lots of cooking , cleaning and routines. Enjoying a delicious meal is the small happiness of my daily life🧡 It would be great if I could share such a time with everyone! Thanks for stopping by, subscribe and support my channel! I hope you enjoy my videos! Thank you :) 初めまして。ご視聴ありがとうございます！ 日韓夫婦2人暮らし。 掃除や料理、家を整えるのが好きです。 美味しいごはんを楽しく食べることが、私の日常の小さな幸せです〜🧡 そんな時間を皆さんと共有できたら嬉しいです！ ありがとうございます :)

Collaboration metrics

Post views61.6k

Post EMV $2.0k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find Instagram Influencers.

Influencer audience size breakdown (by views)

With 44.1% of partnerships featuring creators averaging 1K-5K views, Goodevas's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (220.4k avg views/post):

____c8y x Goodevas

____c8y

@____c8y

20 Jul, 26

151.4K

1.7K

朝も昼も夕方も台所育児をもっと身近に🍳 @goodevas_jp のヘルパータワーを取り入れました！ (クーポン出るので最後まで見てね♡) [...]

Influencer bio

⁡ 𖠚 𝚖𝚘𝚖 𝚘𝚏 𝚝𝚑𝚛𝚎𝚎 𖠚子育て楽しんだ日々を残したい 𖠚 𝚏𝚒𝚕𝚖っぽ写真と映えなしリール ⁡無断転載禁止

Collaboration metrics

Post views151.4k

Post EMV $4.7k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on Instagram (9.9k avg views/post):

klein.knerten x Goodevas

klein.knerten

@klein.knerten

16 Mar, 26

23.9K

273

[...] aber .. Dann kam unser Lernturm von @goodevas und das Resultat sieht so aus: • keine [...]

Influencer bio

👉🏼 für mamas, die nicht jedem gefallen wollen ✨ dein tägliches „same girl“ 🙂‍↕️ 📍mitten in millennial motherhood 💌 klein.knerten@outlook.de

Collaboration metrics

Post views23.9k

Post EMV $745

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

Goodevas's repeat partnerships

goodevas_uk x Goodevas

goodevas_uk

@goodevas_uk

26 Oct, 25

7.1K

[...] present! Please go and check @goodevas_uk @goodevas 🫶🏼 I also have [...]

goodevas_uk

@goodevas_uk

20 Apr, 26

4.8K

138

[...] Harper is obsessed with her @goodevasUk 4 in 1 indoor climbing [...]

goodevas_uk

@goodevas_uk

21 May, 26

3K

67

[...] ££££ OFF! . . . . . . . . #goodevas_uk #goodevasbundlefortoddlers [...]

goodevas_pl x Goodevas

goodevas_pl

@goodevas_pl

24 Aug, 26

10.2K

1.3K

[...] miejsc! 🥣 To krzesełko od @goodevas_pl pozwala Zosi bezpiecznie [...]

goodevas_pl

@goodevas_pl

08 Sep, 26

4.2K

314

[...] postanowiliśmy to zmienić. @goodevas @goodevas_pl • dziecko • [...]

goodevas_pl

@goodevas_pl

06 Jun, 26

3.3K

49

[...] -10% na zakupy na stronie @goodevas_pl @goodevas_ch . (Kod jest [...]

donskaya.kate x Goodevas

donskaya.kate

@donskaya.kate

29 May, 26

19K

357

[...] de jeux intérieure* de chez @goodevas, conçue pour développer [...]

donskaya.kate

@donskaya.kate

25 Aug, 26

14.6K

173

[...] ξύλινο γυμναστήριο από την @goodevas τον κρατάει απασχολημένο με [...]

donskaya.kate

@donskaya.kate

17 Apr, 26

8.9K

[...] 65OLINEK10 | -10% na stronie GOODEVAS współpraca @goodevas | [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• Ukraine (12.3%)
• France (10.9%)
• Italy (9.1%)

Here is another example of Goodevas collaborating with an influencer in Poland.

sztyborcia x Goodevas

sztyborcia

@sztyborcia

15 May, 26

71.4K

3.5K

[...] powiem wam jedno - ta drabinka 6w1 od @GOODEVAS to był strzał w dziesiątkę 🤍 [...]

Goodevas's influencer activity vs. related brands

Goodevas targets parents buying developmental play and kids’ gear, overlapping with Lovevery’s learning-driven parent audience and Melissa & Doug’s educational toy category presence.

Total influencer content

Goodevas leads with 4.1K sponsored posts, significantly outpacing Lovevery (3.2K posts) and Melissa & Doug (1.8K posts). Across all three brands, the average volume is 3K posts, indicating mature, scaled influencer programs. Goodevas has more total social posts than Lovevery and Melissa & Doug combined.

By social platform

Goodevas leads on Instagram, while Lovevery has the most activity on TikTok and YouTube. The gap is most notable on Instagram, with Goodevas at 3.8K, Melissa & Doug at 1.2K, Lovevery at 892 posts. Goodevas's activity is particularly concentrated on Instagram. Goodevas posts far more on Instagram than Lovevery and Melissa & Doug, while Lovevery posts far more on TikTok and YouTube than the others.

By geographical market

Lovevery has the highest estimated sponsored-post volume in United States (1.7K posts, 54.2%), Australia (181 posts, 5.7%), while Goodevas has the highest estimated sponsored-post volume in Poland (553 posts, 13.4%), Ukraine (508 posts, 12.3%), France (450 posts, 10.9%), suggesting a Europe focus, while Melissa & Doug has the highest estimated sponsored-post volume in United Kingdom (323 posts, 18.4%), Canada (74 posts, 4.2%). Looking at United States specifically, the split is Lovevery at 1.7K posts (54.2%), Melissa & Doug at 1K posts (58.7%). Goodevas's strength in France may indicate a home-market focus, while Lovevery shows broader regional investment.