Goodevas Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 3.0k pieces of influencer content sponsored by Goodevas over the last 12 months.

This report breaks down where & how Goodevas invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Goodevas, see here: Goodevas influencers.

Influencer activity throughout the year

Goodevas's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

Goodevas's sponsored post volume appears to trend upward over the 12-month period, rising from 129 posts in January to 174 in December. The peak month, October, reached 575 posts, 129% higher than the monthly average of 251.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Goodevas's sponsored influencer collaborations break down by social platform:

• Instagram: 2.9k posts (95.5%)
• TikTok: 134 posts (4.4%)
• YouTube: 1 posts (0%)

Instagram influencer marketing is a clear focus for Goodevas.

Here are 2 examples of Goodevas's recent sponsored collaborations (one each for Instagram, TikTok).

obrien_twinnies x Goodevas

obrien_twinnies

@obrien_twinnies

28 Jun, 25

813.7k

12.1k

[...] Shelf for books and toys from @goodevas This shelf is the perfect height for [...]

Influencer bio

👩‍👧‍👧 Single Mum 👶🏻👶🏻 Documenting Twin Life 📍 Living in London ✨ Navigating the chaos (and loving it!)

Collaboration metrics

Post views813.7k

Post EMV $25.6k

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angelesyromii x Goodevas

angelesyromii

@angelesyromii

27 May, 25

250.8k

12.3k

[...] con esta cama maravillosa de @GOODEVAS y la estantería para que pueda poner [...]

Influencer bio

lG: angelesyromii angelesyromi@insightmediaconsulting.agency 🇪🇸🇦🇷

Collaboration metrics

Post views250.8k

Post EMV $5.6k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find Instagram Influencers.

Influencer audience size breakdown (by views)

With 44% of partnerships featuring creators averaging 1K-5K views, Goodevas's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (132.5k avg views/post):

lina.stenborg x Goodevas

lina.stenborg

@lina.stenborg

15 Sep, 25

117.7k

452

[...] ger 20% rabatt ✨ I samarbete med @goodevas_se @goodevas har ju barnen fått den hem [...]

Influencer bio

Lina Stenborg 📍 Västervik Livet ärligt & äkta Henke 19/11-25 💔🕊️ Mamma till fem 🩷 Snart boksläpp av ”genom allt” 𝒜𝓁𝓁 𝒷ℯ𝒶𝓊𝓉𝓎 𝒽𝒶𝓈 𝒶 𝓁𝒾𝓉𝓉𝓁ℯ 𝓉𝓇𝒶𝒹ℯ𝒹𝑔𝓎

Collaboration metrics

Post views117.7k

Post EMV $3.6k

More influencer data

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And here is another example with a smaller creator on Instagram (10.0k avg views/post):

lucia.balan27 x Goodevas

lucia.balan27

@lucia.balan27

29 Jan, 26

8k

✨ Montessori 5-in-1 by @goodevas ✨ A beautifully designed product that [...]

Influencer bio

𝐒𝐨𝐨𝐧 𝐚 𝐦𝐨𝐦 𝐨𝐟 𝐭𝐡𝐫𝐞𝐞 Autism mom; my strength is for him ‧₊˚ ☁️🪐༘ 👩🏻‍💻•balanlucia898@yahoo.com 🇮🇹🇷🇴 Mom beauty & lifestyle with a real touch!

Collaboration metrics

Post views8.0k

Post EMV $239

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

Goodevas's repeat partnerships

alesia_goodevas x Goodevas

alesia_goodevas

@alesia_goodevas

08 Jul, 25

71.8k

829

[...] u dziecka!!!☺️ Marka @goodevas oferuje szeroki zakres [...]

alesia_goodevas

@alesia_goodevas

10 May, 25

6.1k

1.7k

[...] naszym nowym zestawem 5w1 od @goodevas — solidny, pięknie wykonany i [...]

alesia_goodevas

@alesia_goodevas

25 May, 25

6.3k

105

Zestaw 4w1 od Goodevas to u nas prawdziwy hit! Zabawa [...]

kasia_pinkowskaa x Goodevas

kasia_pinkowskaa

@kasia_pinkowskaa

21 Nov, 25

724

Drewniany plac zabaw 5 w 1 @goodevas ✔️ Wykonany z naturalnego [...]

kasia_pinkowskaa

@kasia_pinkowskaa

22 Oct, 25

662

[...] i cudów. 🧸🤎 Plac zabaw @goodevas Sofa @heyshappy Poduszki [...]

kasia_pinkowskaa

@kasia_pinkowskaa

17 Oct, 25

633

[...] weekendu 🤎🧸 Plac zabaw ⬇️ @goodevas #Goodevas #PlacZabaw [...]

aleksa_ban x Goodevas

aleksa_ban

@aleksa_ban

04 Aug, 25

3k

961

[...] Montessori 4w1 od @goodevas – nasz najlepszy zakup dla [...]

aleksa_ban

@aleksa_ban

10 Aug, 25

943

[...] Montessori 4w1 od Goodevas, nasz salon zamienił się w [...]

aleksa_ban

@aleksa_ban

02 Sep, 25

919

[...] na stronie Reklama @goodevas #montessori #montessoriplay [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• France (11.7%)
• Ukraine (8.6%)
• United States (8.5%)

Here is another example of Goodevas collaborating with an influencer in Poland.

_nettly x Goodevas

_nettly

@_nettly

02 Oct, 25

46.2k

1.3k

[...] macie mniejszy pokój☺️ link w BIO 🫶🏻@GOODEVAS | #pokojdziecka #mama #zabawa [...]

Goodevas's influencer activity vs. related brands

Goodevas competes with Lovevery and Melissa & Doug in children’s developmental play, where parent creators and educational-play content strongly influence purchasing.

Total influencer content

Lovevery leads with 3.2k sponsored posts, marginally ahead of Goodevas (3k posts) and Melissa & Doug (1.4k posts). Across all three brands, the average volume is 2.5k posts, indicating mature, scaled influencer programs.

By social platform

Goodevas leads on Instagram, while Lovevery has the most activity on TikTok and YouTube. The gap is most notable on Instagram, with Goodevas at 2.9k, Lovevery at 1.8k, Melissa & Doug at 877 posts. Goodevas's activity is particularly concentrated on Instagram. Instagram activity is relatively similar across brands, while TikTok activity is much higher for Lovevery and Melissa & Doug than for Goodevas.

By geographical market

Lovevery has the highest estimated sponsored-post volume in United States (1.4k posts, 43.6%), United Kingdom (444 posts, 14.1%), Australia (214 posts, 6.8%), while Goodevas has the highest estimated sponsored-post volume in Poland (527 posts, 17.5%), France (353 posts, 11.7%), Ukraine (259 posts, 8.6%), suggesting a Europe focus, while Melissa & Doug leads in Canada with 76 posts (5.3%). Looking at United States specifically, the split is Lovevery at 1.4k posts (43.6%), Melissa & Doug at 834 posts (58.5%). Goodevas's strength in France may indicate a home-market focus, while Lovevery shows broader regional investment.