Lovevery Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 3.8k pieces of influencer content sponsored by Lovevery over the last 12 months.
This report breaks down where & how Lovevery invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Lovevery, see here: Lovevery influencers.
Influencer activity throughout the year
Lovevery's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Lovevery's influencer activity by month
Number of sponsored posts
Lovevery's influencer output appears relatively consistent throughout the year, averaging about 313 sponsored posts per month. November recorded the highest volume at 472 posts (51% above average), while September was the quietest at 201 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Lovevery's sponsored influencer collaborations break down by social platform:
- Instagram: 2.0k posts (54%)
- TikTok: 1.5k posts (41.3%)
- YouTube: 177 posts (4.7%)
Lovevery's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Lovevery.
Here are 3 examples of Lovevery's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
northvalleygrp x Lovevery
![Instagram post by @northvalleygrp for Lovevery. Caption reads: [...] without overstimulating yourself. @lovevery....](https://images.od.modash.io/701ed7fbd5e9f2ea8a00f799b08949668dff869a)
Influencer bio
Spencer, Ryan, Cody, and Curt 🎬 Just men being boys 📍 Los Angeles/OC 📧 collab@favoritechildmedia.com
Collaboration metrics
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jessefunstuff x Lovevery
Influencer bio
American Dad POV: Daily Family Moments 3M+ Across Platforms · Newport Beach 🌊 📩 jessefunstuffs@gmail.com Request Media Kit Below
Collaboration metrics
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JesseFunStuff x Lovevery
![YouTube post by @JesseFunStuff for Lovevery. Caption reads: [...] didn’t disappoint. The Play Kits from....](https://images.od.modash.io/9f5b0e79751e9efd98c9cdf27e91e4808dcf52f4)
Influencer bio
American Dad POV: Daily Family Moments 3M+ Across Platforms · Newport Beach 🌊 📩 jessefunstuffs@gmail.com Request Media Kit Below
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 88%
- Posts: 12%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers Lovevery are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Lovevery's influencers average views (Instagram)
Based on each influencer's average views per post
With 35.1% of partnerships featuring creators averaging 1K-5K views, Lovevery's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The 10K-50K views segment is also prominent at 26.7%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (589.7k avg views/post):
wholesome_nat x Lovevery
![Instagram post by @wholesome_nat for Lovevery. Caption reads: [...] fave toy and a wholesome treat 🙌🏻🐞....](https://images.od.modash.io/cbfa8d3412303f77c488351792de5fae459b015b)
Influencer bio
Helping moms serve nourishing meals kids actually eat 🥣 Simple, real-food recipes Picky eating is normal 💛 🍓 Smoothie lover 👇🏼Free kid smoothie guide
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (9.2k avg views/post):
simrangulatiofficial x Lovevery
![Instagram post by @simrangulatiofficial for Lovevery. Caption reads: [...] 🫶 Loving every moment with our @lovevery.au....](https://images.od.modash.io/306790efeeccea06533e9de06e307f011f236add)
Influencer bio
📍Sydney is HOME💗 🎬 S1: @channel7 @plateoforiginau 👑 Mrs. India Global 2018 Br. Amb: @scenicworld_aus @destination_srilanka @plateteamindia
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Lovevery's repeat partnerships
Out of 2.1k unique influencers in our dataset, 195 of them (9%) posted content for Lovevery in 3 or more separate calendar months. The most consistent partner is @early_years_steph, who has collaborated across 11 months with 20 total posts.
Here are 3 examples of Lovevery's repeat influencer partnerships, with links to the sponsored content.
early_years_steph x Lovevery
![Instagram post by @early_years_steph for Lovevery. Caption reads: [...] 3-7 has just launched from @lovevery.europe....](https://images.od.modash.io/0de0244c20f36fbb6219fd645c55292e88fd8305)
![Instagram post by @early_years_steph for Lovevery. Caption reads: [...] a coloured counter from our Lovevery Helper....](https://images.od.modash.io/2a10ffdb026119e145bfc157321dff3025b44340)
![Instagram post by @early_years_steph for Lovevery. Caption reads: [...] out some favourites from our....](https://images.od.modash.io/cfc34a64218653e1dc4b4d5e60d91ee53c838f8d)
create_make_and_play x Lovevery
![Instagram post by @create_make_and_play for Lovevery. Caption reads: [...] Today’s post brought her new Lovevery Play....](https://images.od.modash.io/217d35c4b8326dedd033cb156dcceb9f60968e94)
![Instagram post by @create_make_and_play for Lovevery. Caption reads: [...] part of the play kits from @lovevery.Europe!....](https://images.od.modash.io/6c4f1fb350c677dc1f4c8997664c6cc55c7831a7)
huisje.falurod x Lovevery
![Instagram post by @huisje.falurod for Lovevery. Caption reads: [...] een nieuwe speelbox van @lovevery.europe....](https://images.od.modash.io/992db34680d84839f95ea9b8fe200d73a4c333a8)
![Instagram post by @huisje.falurod for Lovevery. Caption reads: [...] Met het fijne speelgoed van @lovevery.europe....](https://images.od.modash.io/95f31779baaa3c3b828729dc6437ac4a04b264b8)
![Instagram post by @huisje.falurod for Lovevery. Caption reads: [...] je nog om een box van @lovevery.europe aan....](https://images.od.modash.io/a771f16047fe8ed2d93724d8e27ef68d7d06f6c4)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Lovevery had the most influencer activity. 45.5% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (13.1%)
- Australia (5.3%)
- France (4.6%)
Lovevery's influencer activity by market
Here is another example of Lovevery collaborating with an influencer in United States.
dadsocial x Lovevery
![Instagram post by @dadsocial for Lovevery. Caption reads: [...] but we would much rather play with our....](https://images.od.modash.io/b456c43f7431386ee5acb0688e23a27633746f34)
Lovevery's influencer activity vs. related brands
Baby Brezza and Goodevas both target parents of infants and toddlers with premium baby and early-childhood products, competing for the same household budget and attention. Their strong DTC presence and parenting-focused positioning make them realistic peers to benchmark against Lovevery.
Total influencer content
Lovevery vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Lovevery leads with 3.8k sponsored posts, marginally ahead of Goodevas (3.4k posts) and Baby Brezza (3.1k posts). Across all three brands, the average volume is 3.4k posts, indicating mature, scaled influencer programs. The relatively balanced activity suggests comparable influencer marketing investment across the category.
By social platform
Lovevery vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Lovevery leads on TikTok and YouTube, while Goodevas leads on Instagram. The gap is most notable on Instagram, with Goodevas at 3.2k, Lovevery at 2k, Baby Brezza at 1.7k posts. Goodevas's activity is particularly concentrated on Instagram. Goodevas has notably more Instagram posts than Lovevery and Baby Brezza.
By geographical market
Lovevery vs. related brands influencer activity (by country)
Estimated sponsored posts in Lovevery's top markets
Lovevery has the highest estimated sponsored-post volume in United States (1.7k posts, 45.5%), United Kingdom (492 posts, 13.1%), Australia (199 posts, 5.3%), while Goodevas has the highest estimated sponsored-post volume in Poland (581 posts, 17.1%), France (401 posts, 11.8%), Italy (346 posts, 10.2%), suggesting a Europe focus. Looking at United States specifically, the split is Lovevery at 1.7k posts (45.5%), Baby Brezza at 1.4k posts (44.5%). Lovevery's strength in United States and United Kingdom may indicate a home-market focus, while Goodevas shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Baby Brezza's Influencer Marketing Strategy
- Goodevas's Influencer Marketing Strategy
- TOGETHXR's Influencer Marketing Strategy
- Neuro's Influencer Marketing Strategy
- Mike's Hot Honey's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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