Lovevery Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 847 pieces of influencer content sponsored by Lovevery over the last 12 months.

This report breaks down where & how Lovevery invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Lovevery, see here: Lovevery influencers.

Influencer activity throughout the year

Lovevery's sponsored post volume peaks in November with 138 posts, 94% higher than the monthly average of 71. August recorded the lowest activity at 41 posts, 42% below average. This could reflect a holiday-focused influencer strategy.

January generated the most views at 2.4M, while February recorded the least at 92.1k. Across all tracked posts in the 12-month window, average views per post were 14.3k. Interestingly, the highest-view month (January) does not align with peak post volume (November), which could indicate performance differences across months. At a quarterly level, performance is strongest in Q4 (Oct-Dec). The top-performing tracked post, by @lewky___, generated 921.8k views.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Lovevery's sponsored influencer collaborations break down by social platform:

• Instagram: 448 posts (52.9%)
• TikTok: 345 posts (40.7%)
• YouTube: 54 posts (6.4%)

Instagram influencer marketing is a clear focus for Lovevery.

Here are 3 examples of Lovevery's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

lewky___ x Lovevery

lewky___

@lewky___

21 Nov, 25

921.8k

11.5k

[...] parents allow your kids to play with @lovevery not the inside of a stove [...]

Influencer bio

⤵️Say Potato Merch⤵️

Collaboration metrics

Post views 921.8k

Post EMV $28.8k

More influencer data

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ashleyelderkin x Lovevery

ashleyelderkin

@ashleyelderkin

03 Jan, 26

638.3k

2.7k

[...] our days at 4 months old with the @Lovevery The Charmer play kit . Use the link in [...]

Influencer bio

RN ->SAHM + TikTok shop finds 💌ashleyelderkin1@gmail.com

Collaboration metrics

Post views 638.3k

Post EMV $12.9k

More influencer data

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heyshayla x Lovevery

heyshayla

@heyshayla

11 Jun, 25

31.2k

936

[...] play kits: https://www.heyshayla.com/loveveryyt ——————————————— Let’s be social: [...]

Influencer bio

Hey, I'm Shayla! Positive Motherhood Reframe is the name of the game!! We are also into non toxic and eco friendly living... while also not getting anxiety over it. No judgement here Ma, love your babies, make mistakes and stay positive! Welcome.

Collaboration metrics

Post views 31.2k

Post EMV $1.0k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find Instagram Influencers.

Influencer audience size breakdown (by views)

With 43.1% of partnerships featuring creators averaging 1K-5K views, Lovevery's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (1.3M avg views/post):

roxybondoc x Lovevery

roxybondoc

@roxybondoc

26 Apr, 25

18.3k

313

We’ve had Lovevery toys since my first baby and they’ve [...]

Influencer bio

Montessori Inspired Toddler Life/ Motherhood/🇵🇭💜 DM or Email for Collab Links and Discounts

Collaboration metrics

Post views 18.3k

Post EMV $579

More influencer data

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And here is another example with a smaller creator on Instagram (9.9k avg views/post):

wok_lobster x Lovevery

wok_lobster

@wok_lobster

23 Dec, 25

7.7k

132

[...] holiday gift that actually gets used. @lovevery Helper Play Kit is designed for [...]

Influencer bio

🏆 First MasterChef Canada 🧑‍🍳@michelinguide Young Chef of the Year 2025 🔪Chef/Partner of @rdspadina 🤤& @akin.toronto ⭐️ 🎥Co-Host @themaverickacademytv

Collaboration metrics

Post views 7.7k

Post EMV $243

More influencer data

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Lovevery's repeat partnerships

christy-faith x Lovevery

christy-faith

@christy-faith

19 Nov, 25

1.7k

36

[...] math.com/how-it-works/home... Lovevery The Reading Skill Set by [...]

christy-faith

@christy-faith

05 Nov, 25

1.2k

25

[...] for 15% off your first order Lovevery The Reading Skill Set by [...]

christy-faith

@christy-faith

09 Apr, 25

832

42

[...] code CHRISTY25 for 25% off!) Lovevery The Reading Skill Set by [...]

bachperle x Lovevery

bachperle

@bachperle

01 Dec, 25

7.4k

489

[...] bis zum 07.12 kannst du bei @lovevery.de bis zu 25 % sparen – ohne [...]

bachperle

@bachperle

13 Jul, 25

4.2k

519

[...] wir’s eben nochmal. #LoveveryGift #reeloftheday [...]

bachperle

@bachperle

28 Nov, 25

4k

554

[...] 07.12. bis zu 25 % bei Lovevery. #LoveveryBlackFriday [...]

early_years_steph x Lovevery

early_years_steph

@early_years_steph

09 Jan, 26

3.1k

[...] The tea set is from the @lovevery.europe Enthusiast Play Kit — [...]

early_years_steph

@early_years_steph

06 Jul, 25

3.1k

[...] The Companion Playkit from @lovevery.europe #finemotor [...]

early_years_steph

@early_years_steph

04 Oct, 25

2.5k

[...] Water Play🍂 Ad| Using our @lovevery.europe sustainable sink to [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (8.3%)
• Canada (6.5%)
• France (6.1%)

Here is another example of Lovevery collaborating with an influencer in United States.

annamezaaa x Lovevery

annamezaaa

@annamezaaa

21 Nov, 25

531.1k

2.8k

[...] can’t say enough good things about the @Lovevery playkits, and now getting to see Winnie [...]

Lovevery's influencer activity vs. related brands

Baby Brezza and Tubby Todd both target new parents with premium baby-focused products and strong DTC presence, overlapping closely with Lovevery’s audience. They’re realistic competitors for attention and spend within the Children & Babies category.

Total influencer content

Baby Brezza leads with 1.2k sponsored posts, significantly outpacing Lovevery (847 posts) and Tubby Todd (564 posts). Across all three brands, the average volume is 855 posts, suggesting moderate but consistent investment.

By social platform

Lovevery leads on YouTube, while Baby Brezza has the most activity on Instagram and TikTok. The gap is most notable on Instagram, with Baby Brezza at 612, Lovevery at 448, Tubby Todd at 106 posts. Tubby Todd's activity is particularly concentrated on TikTok. On YouTube, Lovevery has 54 posts while Baby Brezza has 4 and Tubby Todd has 0.

By geographical market

Baby Brezza has the highest estimated sponsored-post volume in United States (718 posts, 62.3%), India (92 posts, 8%), Brazil (47 posts, 4.1%), while Lovevery has the highest estimated sponsored-post volume in United Kingdom (70 posts, 8.3%), Canada (55 posts, 6.5%). Looking at United States specifically, the split is Baby Brezza at 718 posts (62.3%), Lovevery at 466 posts (55%), Tubby Todd at 425 posts (75.3%). Lovevery's strength in United Kingdom may indicate a home-market focus, while Baby Brezza shows broader regional investment.