Lovevery Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 3.2k pieces of influencer content sponsored by Lovevery over the last 12 months.
This report breaks down where & how Lovevery invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Lovevery, see here: Lovevery influencers.
Influencer activity throughout the year
Lovevery's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Lovevery's influencer activity by month
Number of sponsored posts
Lovevery's sponsored post volume peaks in July with 430 posts, 64% higher than the monthly average of 262. October recorded the lowest activity at 77 posts, 71% below average.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Lovevery's sponsored influencer collaborations break down by social platform:
- TikTok: 2.1k posts (64.9%)
- Instagram: 892 posts (28.1%)
- YouTube: 223 posts (7%)
Lovevery's influencer activity by platform
Share of sponsored content by social network
Content format by platform
Share of all sponsored posts.
TikTok influencer marketing is a clear focus for Lovevery.
Here are 3 examples of Lovevery's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
nikita.ann__ x Lovevery
Influencer bio
🍀 Mum outfits 🐰Baby outfits 🐨 ADHD 💫 28 🍒
Collaboration metrics
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jessefunstuff x Lovevery
Influencer bio
American Dad POV: Daily Family Moments 📩 jesse@goodsidela.com
Collaboration metrics
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JesseFunStuff x Lovevery
![YouTube post by @JesseFunStuff for Lovevery. Caption reads: [...] didn’t disappoint. The Play Kits from....](https://images.od.modash.io/9f5b0e79751e9efd98c9cdf27e91e4808dcf52f4)
Influencer bio
American Dad POV: Daily Family Moments 📩 jesse@goodsidela.com
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 96.7%
- Carousels: 3.3%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Lovevery are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Lovevery's influencers average views (TikTok)
Based on each influencer's average views per post
With 50.2% of partnerships featuring creators averaging <1K views, Lovevery's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (411.9k avg views/post):
lilyybowater x Lovevery
Influencer bio
welcome 🫶🏼 mum to myles + remi ✨ | MELB | 💌 lilybowater@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.8k avg views/post):
cinthiajgalvez x Lovevery
![TikTok post by @cinthiajgalvez for Lovevery. Caption reads: [...] a blanket and play outside with him.....](https://images.od.modash.io/62f538341837252bcb51aded1c56f68e0afadcc6)
Influencer bio
IN 📍 Working mom life, recipes & lifestyle 💌 Collabs & UGC: Cinthiajgalvez@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Lovevery's repeat partnerships
Out of 1.9k unique influencers in our dataset, 156 of them (8%) posted content for Lovevery in 3 or more separate calendar months. The most consistent partner is @spoonfulofashley, who has collaborated across 8 months with 17 total posts.
Here are 3 examples of Lovevery's repeat influencer partnerships, with links to the sponsored content.
spoonfulofashley x Lovevery
![YouTube post by @spoonfulofashley for Lovevery. Caption reads: [...] your first purchase of $50+ Lovevery (our....](https://images.od.modash.io/a671377a5e58feefe77a34499013d47994497a10)
![YouTube post by @spoonfulofashley for Lovevery. Caption reads: [...] your first purchase of $50+ Lovevery (our....](https://images.od.modash.io/aa1aa7a9cbcfd65f20c3854668413fdfa43f6d74)
![YouTube post by @spoonfulofashley for Lovevery. Caption reads: [...] your first purchase of $50+ Lovevery (our....](https://images.od.modash.io/5cc32cb094ba0177ec8ddd315ef87a47d27753d7)
britt_motherhood x Lovevery
![TikTok post by @thrifty_therapist for Lovevery. Caption reads: [...] available on TikTok shop 💕 @Lovevery....](https://images.od.modash.io/9258a2e6af940899d97c25612b2e558e14dc3ae4)
![TikTok post by @britt_motherhood for Lovevery. Caption reads: [...] made to be used every day 💕 #lovevery....](https://images.od.modash.io/f6ed39d46d17b5affc421fb6458ee00e4178f82c)
![TikTok post by @britt_motherhood for Lovevery. Caption reads: [...] piece. Link in bio 🫶🏻 #lovevery....](https://images.od.modash.io/f07cf39fc7b9020b65d1c936896c9c576e2c6db4)
mari_rosenberg x Lovevery
![TikTok post by @mari_rosenberg for Lovevery. Caption reads: @Lovevery toys were with us every step [...].](https://images.od.modash.io/a73c97a98c7af5f247c7908783b5be22a968739b)
![TikTok post by @mari_rosenberg for Lovevery. Caption reads: [...] made simple ✨ You can shop Lovevery Play....](https://images.od.modash.io/9cb7fd22d4acd411b63215e1cdcab35f3ad0a981)
![TikTok post by @mari_rosenberg for Lovevery. Caption reads: [...] rotation made easy thanks to @Lovevery 💙....](https://images.od.modash.io/85b00597a161a358ec1cf1c767681ec5be514e62)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Lovevery had the most influencer activity. 54.2% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (8.1%)
- Australia (5.7%)
- Germany (4.5%)
Lovevery's influencer activity by market
Here is another example of Lovevery collaborating with an influencer in United States.
__lauuren x Lovevery
Lovevery's influencer activity vs. related brands
Baby Brezza competes for the same new-parent spend with premium baby gear and feeding solutions, often reaching similar influencer audiences. Goodevas overlaps with Lovevery’s early-childhood development focus through Montessori-style toys and play products aimed at toddlers and preschoolers.
Total influencer content
Lovevery vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Goodevas leads with 3.9k sponsored posts, marginally ahead of Baby Brezza (3.6k posts) and Lovevery (3.2k posts). Across all three brands, the average volume is 3.5k posts, indicating mature, scaled influencer programs. The relatively balanced activity suggests comparable influencer marketing investment across the category.
By social platform
Lovevery vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Lovevery leads on TikTok and YouTube, while Goodevas leads on Instagram. The gap is most notable on Instagram, with Goodevas at 3.6k, Baby Brezza at 1.8k, Lovevery at 892 posts. Goodevas's activity is particularly concentrated on Instagram. Goodevas has far more Instagram posts than Lovevery and Baby Brezza.
By geographical market
Lovevery vs. related brands influencer activity (by country)
Estimated sponsored posts in Lovevery's top markets
Lovevery has the highest estimated sponsored-post volume in United States (1.7k posts, 54.2%), Australia (181 posts, 5.7%), while Goodevas has the highest estimated sponsored-post volume in Poland (580 posts, 15%), France (437 posts, 11.3%), Ukraine (422 posts, 10.9%), suggesting a Europe focus, while Baby Brezza has the highest estimated sponsored-post volume in United Kingdom (279 posts, 7.8%), Italy (154 posts, 4.3%), suggesting a Europe focus. Looking at United States specifically, the split is Lovevery at 1.7k posts (54.2%), Baby Brezza at 1.5k posts (41.6%). Lovevery's strength in United States may indicate a home-market focus, while Goodevas shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Baby Brezza's Influencer Marketing Strategy
- Goodevas's Influencer Marketing Strategy
- TOGETHXR's Influencer Marketing Strategy
- Neuro's Influencer Marketing Strategy
- Mike's Hot Honey's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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