We analyzed 3.5k pieces of influencer content sponsored by Lovevery over the last 12 months.
This report breaks down where & how Lovevery invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Lovevery, see here: Lovevery influencers.
Lovevery's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
Lovevery's influencer output appears relatively consistent throughout the year, averaging about 285 sponsored posts per month. November recorded the highest volume at 481 posts (69% above average), while June was the quietest at 186 posts.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Lovevery's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Lovevery.
Here are 3 examples of Lovevery's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
Spencer, Ryan, Cody, and Curt 🎬 Just men being boys 📍 Los Angeles 📧 collab@favoritechildmedia.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Influencer bio
follower of Jesus ✞ | wife | mom to 👧🏻👶🏻 motherhood 🤱🏻🧸🧺🕊️ 📩 marcellamcrcollab@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Influencer bio
Don't forget to Subscribe :) IG: @theclements_ BIZ: theclements@thestation.io
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on Instagram, this is what it looks like:
💡 Related resource: How To Find Instagram Influencers.
For their top social platform (Instagram), here is a breakdown of the type of influencers Lovevery are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 36.9% of partnerships featuring creators averaging 1K-5K views, Lovevery's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (1.3M avg views/post):
Influencer bio
Montessori Inspired Toddler Life/ Motherhood/🇵🇭💜 DM or Email for Collab Links and Discounts
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (9.2k avg views/post):
Influencer bio
📷 YouTuber 📍Australian Primary Teacher, Assistant Principal and country singer 🤠 💕The girl with the pink house 🌻 Views and opinions are my own
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Out of 2k unique influencers in our dataset, 169 of them (8%) posted content for Lovevery in 3 or more separate calendar months. The most consistent partner is @christy-faith, who has collaborated across 12 months with 34 total posts.
Here are 3 examples of Lovevery's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where Lovevery had the most influencer activity. 45.2% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of Lovevery collaborating with an influencer in United States.
Lovevery’s play-focused kids products overlap with Melissa & Doug in educational toys, while PatPat competes for the broader parents-and-kids audience through family and parenting creators.
Total sponsored posts tracked (last 12 months)
PatPat leads with 3.7k sponsored posts, marginally ahead of Lovevery (3.5k posts) and Melissa & Doug (340 posts). Across all three brands, the average volume is 2.5k posts, indicating mature, scaled influencer programs.
Sponsored posts by platform
Lovevery leads on Instagram and YouTube, while PatPat leads on TikTok. The gap is most notable on TikTok, with PatPat at 3.3k, Lovevery at 1.4k, Melissa & Doug at 154 posts. PatPat's activity is particularly concentrated on TikTok. TikTok accounts for most of PatPat’s 3682 posts, with 3322 on TikTok compared with 1369 for Lovevery and 154 for Melissa & Doug.
Estimated sponsored posts in Lovevery's top markets
Lovevery has the highest estimated sponsored-post volume in United States (1.6k posts, 45.2%), United Kingdom (507 posts, 14.7%), Australia (173 posts, 5%), while PatPat has the highest estimated sponsored-post volume in Brazil (412 posts, 11.2%), Italy (361 posts, 9.8%), while Melissa & Doug leads in Canada with 18 posts (5.2%). Looking at United States specifically, the split is Lovevery at 1.6k posts (45.2%), PatPat at 1.4k posts (38.6%), Melissa & Doug at 226 posts (66.4%). Lovevery's strength in United States and United Kingdom may indicate a home-market focus, while PatPat shows broader regional investment.
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
When you outgrow your mishmash of spreadsheets & free tools, try Modash. Find & email influencers, track campaigns, ship products & more - all in one place.