Lovevery Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 3.3k pieces of influencer content sponsored by Lovevery over the last 12 months.

This report breaks down where & how Lovevery invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Lovevery, see here: Lovevery influencers.

Influencer activity throughout the year

Lovevery's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

Lovevery's influencer activity appears to have tapered over the year, from 378 posts in January down to 355 in December. March was the busiest month at 393 posts, 45% above the monthly average.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Lovevery's sponsored influencer collaborations break down by social platform:

• TikTok: 1.7k posts (53.3%)
• Instagram: 1.3k posts (40.9%)
• YouTube: 189 posts (5.8%)

TikTok influencer marketing is a clear focus for Lovevery.

Here are 3 examples of Lovevery's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

northvalleygrp x Lovevery

northvalleygrp

@northvalleygrp

14 Feb, 26

4.5M

277.6k

[...] without overstimulating yourself. @lovevery #loveverypartner

Influencer bio

Spencer, Ryan, Cody, and Curt 🎬 Just men being boys 📍 Los Angeles/OC 📧 northvalleygroup@trend-mgmt.com

Collaboration metrics

Post views4.5M

Post EMV $162.6k

More influencer data

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jessefunstuff x Lovevery

jessefunstuff

@jessefunstuff

16 May, 26

5.3M

286.5k

Paid partnership with @Lovevery Jay’s been waiting on this month’s box [...]

Influencer bio

American Dad POV: Daily Family Moments 📩 jesse@goodsidela.com

Collaboration metrics

Post views5.3M

Post EMV $120.3k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

JesseFunStuff x Lovevery

JesseFunStuff

@JesseFunStuff

16 May, 26

1.1M

20k

[...] didn’t disappoint. The Play Kits from Lovevery are designed for where his brain is [...]

Influencer bio

American Dad POV: Daily Family Moments 3M+ Across Platforms · Newport Beach 🌊 📩 jessefunstuffs@gmail.com Request Media Kit Below

Collaboration metrics

Post views1.1M

Post EMV $34.0k

More influencer data

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💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 45.4% of partnerships featuring creators averaging <1K views, Lovevery's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (1.2M avg views/post):

jessandmissamelia x Lovevery

jessandmissamelia

@jessandmissamelia

14 Oct, 25

258k

25.6k

[...] she’s got a pop quiz tomorrow 😂📚 @Lovevery is turning everyday moments into little [...]

Influencer bio

✨ Regular mom 👶 & wife 💕 💌 jessandamelia@thesociablesociety.com

Collaboration metrics

Post views258.0k

Post EMV $6.4k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on TikTok (9.8k avg views/post):

chloewbrewster x Lovevery

chloewbrewster

@chloewbrewster

14 May, 26

5.6k

35

[...] introduce it in a fun & engaging way! @Lovevery has solved that problem for me with [...]

Influencer bio

Crunchy Mom Former Teacher UGC creator 🤍🤍🤍 Chloebrewster97@gmail.com

Collaboration metrics

Post views5.6k

Post EMV $114

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

Lovevery's repeat partnerships

mari_rosenberg x Lovevery

mari_rosenberg

@mari_rosenberg

15 Jan, 26

49.7k

143

@Lovevery toys were with us every step [...]

mari_rosenberg

@mari_rosenberg

19 Feb, 26

1.3k

222

[...] made simple ✨ You can shop Lovevery Play Kits using the link in my [...]

mari_rosenberg

@mari_rosenberg

05 May, 26

980

65

[...] rotation made easy thanks to @Lovevery 💙 #loveverygift #lovevery [...]

early_years_steph x Lovevery

early_years_steph

@early_years_steph

07 Dec, 25

3.8k

[...] a coloured counter from our Lovevery Helper Playkit, found the [...]

early_years_steph

@early_years_steph

01 Feb, 26

3.4k

[...] toddler and I explored our @lovevery.europe weigh scale and pails [...]

early_years_steph

@early_years_steph

09 Jan, 26

3.2k

[...] 💛 The tea set is from the @lovevery.europe Enthusiast Play Kit — [...]

spoonfulofashley x Lovevery

spoonfulofashley

@spoonfulofashley

26 Jun, 26

20.8k

932

[...] your first purchase of $50+ Lovevery (our fav toys) - [...]

spoonfulofashley

@spoonfulofashley

15 May, 26

13.5k

904

[...] your first purchase of $50+ Lovevery (our fav toys) - [...]

spoonfulofashley

@spoonfulofashley

25 Jun, 26

9k

574

[...] your first purchase of $50+ Lovevery (our fav toys) - [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (15.4%)
• Australia (6.1%)
• France (5.8%)

Here is another example of Lovevery collaborating with an influencer in United States.

dadsocial x Lovevery

dadsocial

@dadsocial

22 Apr, 26

4.1M

19.8k

[...] but we would much rather play with our Lovevery box together any day of the week!! [...]

Lovevery's influencer activity vs. related brands

Lovevery shares parent-focused audiences with PatPat and Tubby Todd, all of which rely on mom/dad creators for trust-building product demonstrations, routines, and family lifestyle content.

Total influencer content

PatPat leads with 4.1k sponsored posts, notably outpacing Tubby Todd (3.3k posts) and Lovevery (3.3k posts). Across all three brands, the average volume is 3.6k posts, indicating mature, scaled influencer programs.

By social platform

Lovevery leads on Instagram and YouTube, while PatPat leads on TikTok. The gap is most notable on TikTok, with PatPat at 3.8k, Tubby Todd at 2.6k, Lovevery at 1.7k posts. PatPat's activity is particularly concentrated on TikTok. On Instagram and YouTube, Lovevery has multiple times more posts than PatPat, while on TikTok both PatPat and Tubby Todd have more posts than Lovevery.

By geographical market

Tubby Todd has the highest estimated sponsored-post volume in United States (2.6k posts, 77.6%), Canada (117 posts, 3.5%), suggesting a North America focus, while PatPat has the highest estimated sponsored-post volume in Brazil (556 posts, 13.5%), Italy (333 posts, 8.1%), while Lovevery has the highest estimated sponsored-post volume in United Kingdom (502 posts, 15.4%), Australia (199 posts, 6.1%). Looking at United States specifically, the split is Tubby Todd at 2.6k posts (77.6%), PatPat at 1.6k posts (38.9%), Lovevery at 1.4k posts (43.9%). Lovevery's strength in United Kingdom may indicate a home-market focus, while PatPat shows broader regional investment.