Moroccanoil Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 7.1k pieces of influencer content sponsored by Moroccanoil over the last 12 months.
This report breaks down where & how Moroccanoil invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Moroccanoil, see here: Moroccanoil influencers.
Influencer activity throughout the year
Moroccanoil's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Moroccanoil's influencer activity by month
Number of sponsored posts
Moroccanoil's influencer output appears relatively consistent throughout the year, averaging about 589 sponsored posts per month. May recorded the highest volume at 807 posts (37% above average), while December was the quietest at 432 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Moroccanoil's sponsored influencer collaborations break down by social platform:
- TikTok: 4.8k posts (67.2%)
- Instagram: 2.3k posts (32.1%)
- YouTube: 52 posts (0.7%)
Moroccanoil's influencer activity by platform
Share of sponsored content by social network
Content format by platform
Share of all sponsored posts.
TikTok influencer marketing is a clear focus for Moroccanoil.
Here are 3 examples of Moroccanoil's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
brarnavi_ x Moroccanoil
![Instagram post by @brarnavi_ for Moroccanoil. Caption reads: MTL w/ @moroccanoil 💙🏁 @faulhaber.agency [...].](https://images.od.modash.io/b70206de7a7245a6a23d2b96605b48eb6ff7e157)
Influencer bio
Toronto 💌: navibrarofficial@gmail.com India: navi@tistmedia.in @youngla dc: NAVI
Collaboration metrics
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karsace x Moroccanoil
![TikTok post by @karsace for Moroccanoil. Caption reads: [...] Hair Gem Pen Hair Gem Styling Set....](https://images.od.modash.io/191811c8dce539d7862a2bb11185426563382d97)
Influencer bio
Tu bilingual beauty amiga ˚˖𓍢ִ໋❀ 🌴🌸🫧🍵🕯️🪷 ✞ 💌 karla@lucky8collective.com @Ulta Beauty collective '25 💗 🚕 NJ | NYC
Collaboration metrics
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workman x Moroccanoil
![YouTube post by @workman for Moroccanoil. Caption reads: [...] #Nagyung #WhiteLonging #SKIN1004....](https://images.od.modash.io/37e36ac4415f9e97e90373cef9ccab8c88658651)
Influencer bio
🐜🔔 워크맨 인력소 🔔 🐜 워크돌 시즌5 #프로미스나인 #지원 #fromis_9 매주 (수) 7시 워크맨 시즌3 #이준 매주 (금) 6시 꿀잼영상 상시대기❤업계 최고 재미 보장❤ ✔청소.인력.식당.요리.철거.공장.물류 ✔그 외 모든 job것들 ✔200% 부려먹기 가능 ❌장난사절❌ ☎상세 비즈니스 문의☎ lululala.ad@hll.kr
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 98%
- Carousels: 2%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Moroccanoil are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Moroccanoil's influencers average views (TikTok)
Based on each influencer's average views per post
With 37.2% of partnerships featuring creators averaging <1K views, Moroccanoil's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The 1K-5K views segment is also prominent at 32.2%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (1.1M avg views/post):
ayomideadeduro x Moroccanoil
Influencer bio
all things beauty. founder/creative director @SENDOLI collabs: ayomideadeduro@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (5.5k avg views/post):
sophieesuchan x Moroccanoil
![TikTok post by @sophieesuchan for Moroccanoil. Caption reads: [...] routine using my favorites from @Moroccanoil....](https://images.od.modash.io/7f111305dcc9e3417858b461a7b3eeeae5ab6eb7)
Influencer bio
fashion, beauty, lifestyle 🫶🏼 ✉️: taylor.pinkowski@thedigitalbrandarchitects.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Moroccanoil's repeat partnerships
Out of 4.1k unique influencers in our dataset, 164 of them (4%) posted content for Moroccanoil in 3 or more separate calendar months. The most consistent partner is @taylor_pfeffer, who has collaborated across 11 months with 18 total posts.
Here are 3 examples of Moroccanoil's repeat influencer partnerships, with links to the sponsored content.
taylor_pfeffer x Moroccanoil
![TikTok post by @taylor_pfeffer for Moroccanoil. Caption reads: [...] holiday hairstyle using all @Moroccanoil....](https://images.od.modash.io/7567acbfead778bfbd7de2fd97a1a442eb399683)
![TikTok post by @taylor_pfeffer for Moroccanoil. Caption reads: @Moroccanoil has entered the Lip Balm [...].](https://images.od.modash.io/7da5704cf493dee0796f7f813f6b1a3f8db3c6a2)
![TikTok post by @taylor_pfeffer for Moroccanoil. Caption reads: [...] Hair Oil 👀✨🫣 This is the @Moroccanoil....](https://images.od.modash.io/aad7771d23bc8f5e63c002c6614800d49ecf3ea7)
brittbratstyles x Moroccanoil
![TikTok post by @brittbratstyles for Moroccanoil. Caption reads: [...] @chihaircare @ApHogee @Moroccanoil.](https://images.od.modash.io/f0676c5b763217d449cf552b00b91c9e73c4d1d2)
psychictexas x Moroccanoil
![TikTok post by @psychictexas for Moroccanoil. Caption reads: The new Moroccanoil perfume is perfect for [...].](https://images.od.modash.io/6b1aa21a304e4411696ace96bd1ba8483ac3e0e4)
![TikTok post by @psychictexas for Moroccanoil. Caption reads: New @Moroccanoil perfume this scent is [...].](https://images.od.modash.io/86659836bec7a2bb3b8b320ede60b3ae2cab2ffa)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Moroccanoil had the most influencer activity. 43.1% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (6%)
- India (5.9%)
- Brazil (5.2%)
Moroccanoil's influencer activity by market
Here is another example of Moroccanoil collaborating with an influencer in United States.
zoekalapos x Moroccanoil
![TikTok post by @zoekalapos for Moroccanoil. Caption reads: [...] I’m keeping this one close. The new....](https://images.od.modash.io/f8a328e98ecedeb8ab33bf5dc130e29bfe667a88)
Moroccanoil's influencer activity vs. related brands
OLAPLEX and OUAI compete with Moroccanoil in premium haircare where hero products, salon cues, and creator demos drive purchase. Their overlap in styling routines and before/after content makes them key influencer benchmarks.
Total influencer content
Moroccanoil vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
OLAPLEX leads with 13.3k sponsored posts, significantly outpacing Moroccanoil (7.1k posts) and OUAI (5.9k posts). Across all three brands, the average volume is 8.8k posts, indicating mature, scaled influencer programs. OLAPLEX has about twice as many total posts as Moroccanoil and OUAI.
By social platform
Moroccanoil vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, OLAPLEX leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with OLAPLEX at 9.1k, Moroccanoil at 4.8k, OUAI at 4.3k posts. OUAI's activity is particularly concentrated on TikTok. On TikTok, OLAPLEX has about twice as many posts as Moroccanoil and OUAI.
By geographical market
Moroccanoil vs. related brands influencer activity (by country)
Estimated sponsored posts in Moroccanoil's top markets
OLAPLEX has the highest estimated sponsored-post volume in United States (6.8k posts, 51.2%), United Kingdom (1.2k posts, 8.8%), Canada (507 posts, 3.8%), suggesting a North America focus, while Moroccanoil leads in India with 417 posts (5.9%), while OUAI leads in Indonesia with 275 posts (4.7%). Looking at United States specifically, the split is OLAPLEX at 6.8k posts (51.2%), OUAI at 3.2k posts (54.7%), Moroccanoil at 3k posts (43.1%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- OLAPLEX's Influencer Marketing Strategy
- OUAI's Influencer Marketing Strategy
- Forever21's Influencer Marketing Strategy
- Shapellx's Influencer Marketing Strategy
- JLUXLABEL's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
Frequently asked questions
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