Moroccanoil Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 8.2k pieces of influencer content sponsored by Moroccanoil over the last 12 months.
This report breaks down where & how Moroccanoil invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Moroccanoil, see here: Moroccanoil influencers.
Influencer activity throughout the year
Moroccanoil's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Moroccanoil's influencer activity by month
Number of sponsored posts
Moroccanoil's influencer output appears relatively consistent throughout the year, averaging about 684 sponsored posts per month. January recorded the highest volume at 980 posts (43% above average), while May was the quietest at 222 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Moroccanoil's sponsored influencer collaborations break down by social platform:
- TikTok: 4.8k posts (58.5%)
- Instagram: 3.4k posts (41.2%)
- YouTube: 21 posts (0.3%)
Moroccanoil's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Moroccanoil.
Here are 3 examples of Moroccanoil's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
jessicascotthair x Moroccanoil
![Instagram post by @jessicascotthair for Moroccanoil. Caption reads: [...] Using my favorite lightener room....](https://images.od.modash.io/9ee59636800fac7ba1d1de586a1af3848422e477)
Influencer bio
▫️Owner: @jessicascotthair_salon Lived in Color 📍PA Moroccanoil Global Ambassador Agent: tina@socialartgroup.com 3X ONESHOT + 2X AIAAWARDS WINNER
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
karsace x Moroccanoil
![TikTok post by @karsace for Moroccanoil. Caption reads: [...] Hair Gem Pen Hair Gem Styling Set....](https://images.od.modash.io/191811c8dce539d7862a2bb11185426563382d97)
Influencer bio
tu bilingual beauty amiga 💗 🚕 NJ | 25 🧁 | 🎓 student 💌 karla@lucky8collective.com 🌴🌸🧸🍵⭐️🪷
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
workman x Moroccanoil
![YouTube post by @workman for Moroccanoil. Caption reads: [...] #Nagyung #WhiteLonging #SKIN1004....](https://images.od.modash.io/37e36ac4415f9e97e90373cef9ccab8c88658651)
Influencer bio
🐜🔔 워크맨 인력소 🔔 🐜 워크돌 시즌5 #프로미스나인 #지원 #fromis_9 매주 (수) 7시 워크맨 시즌3 #이준 매주 (금) 6시 꿀잼영상 상시대기❤업계 최고 재미 보장❤ ✔청소.인력.식당.요리.철거.공장.물류 ✔그 외 모든 job것들 ✔200% 부려먹기 가능 ❌장난사절❌ ☎상세 비즈니스 문의☎ lululala.ad@hll.kr
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 94.8%
- Carousels: 5.2%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Moroccanoil are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Moroccanoil's influencers average views (TikTok)
Based on each influencer's average views per post
With 36.3% of partnerships featuring creators averaging <1K views, Moroccanoil's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The 1K-5K views segment is also prominent at 32.2%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (1.7M avg views/post):
ayomideadeduro x Moroccanoil
Influencer bio
showing you God’s beauty 💌: ayomide@kensingtongrey.co
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (6.8k avg views/post):
avaabrah x Moroccanoil
![TikTok post by @avaabrah for Moroccanoil. Caption reads: [...] Sale of Moroccan Oil 🩵 Link in my....](https://images.od.modash.io/0122c3a6451305a898a55ae2f0bc1c8a5b43e162)
Influencer bio
Creator | Amazon Influencer 📍NYC | Home | Lifestyle 💌 abrahamaviva91@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Moroccanoil's repeat partnerships
Out of 4.6k unique influencers in our dataset, 203 of them (4%) posted content for Moroccanoil in 3 or more separate calendar months. The most consistent partner is @hair_by_oana, who has collaborated across 12 months with 57 total posts.
Here are 3 examples of Moroccanoil's repeat influencer partnerships, with links to the sponsored content.
anarothenberger x Moroccanoil
![Instagram post by @anarothenberger for Moroccanoil. Caption reads: [...] don’t 😅 #motroop #MOmixes....](https://images.od.modash.io/b5a817a2fd9dc81287adfcb5505a16f34be02124)
![Instagram post by @anarothenberger for Moroccanoil. Caption reads: [...] products are of course @moroccanoil my go....](https://images.od.modash.io/ce1842053dfdd70988cefda524396c7c38473a1c)
jessicascotthair x Moroccanoil
![Instagram post by @jessicascotthair for Moroccanoil. Caption reads: [...] formula drop below using @moroccanoilpro....](https://images.od.modash.io/c13d155362e087d008ee0baee1532c2e4d02f3a0)
![Instagram post by @jessicascotthair for Moroccanoil. Caption reads: [...] formula drop below using @moroccanoilpro....](https://images.od.modash.io/191a359b9705c77d0c55f6efd11dd638b81cd5fa)
kasia_fortuna x Moroccanoil
![Instagram post by @kasia_fortuna for Moroccanoil. Caption reads: [...] In the video I’m using @moroccanoilpro....](https://images.od.modash.io/618a6812312b2574d38424642e211f5d674a8f45)
![Instagram post by @kasia_fortuna for Moroccanoil. Caption reads: [...] Volume Texture Powder from @moroccanoilpro....](https://images.od.modash.io/625072b1d11eb8d50ef54d1449dded3b361e1f75)
![Instagram post by @kasia_fortuna for Moroccanoil. Caption reads: [...] intentional. Here I’m using @moroccanoilpro....](https://images.od.modash.io/2128b789786492c3ed7556ba429af2072282450f)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Moroccanoil had the most influencer activity. 38.3% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (9.2%)
- India (7.4%)
- Brazil (6.3%)
Moroccanoil's influencer activity by market
Here is another example of Moroccanoil collaborating with an influencer in United States.
rachelwstylist x Moroccanoil
![Instagram post by @rachelwstylist for Moroccanoil. Caption reads: [...] the Bang Section ! 👉🏼 I used....](https://images.od.modash.io/140a17d233de5aeaa1f67f8f0d121eabf7cecac9)
Moroccanoil's influencer activity vs. related brands
OUAI and OLAPLEX are premium haircare competitors to Moroccanoil, targeting similar salon-adjacent shoppers and using tutorials, routines, and results-driven influencer content.
Total influencer content
Moroccanoil vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
OLAPLEX leads with 11.9k sponsored posts, significantly outpacing Moroccanoil (8.2k posts) and OUAI (5.7k posts). Across all three brands, the average volume is 8.6k posts, indicating mature, scaled influencer programs. OLAPLEX has more than twice as many total posts as OUAI.
By social platform
Moroccanoil vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, OLAPLEX leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with OLAPLEX at 7.5k, Moroccanoil at 4.8k, OUAI at 4.2k posts. OUAI's activity is particularly concentrated on TikTok. On YouTube, OLAPLEX has more than twice as many posts as OUAI and more than four times as many as Moroccanoil.
By geographical market
Moroccanoil vs. related brands influencer activity (by country)
Estimated sponsored posts in Moroccanoil's top markets
OLAPLEX has the highest estimated sponsored-post volume in United States (6k posts, 50.5%), United Kingdom (777 posts, 6.5%), while Moroccanoil leads in India with 607 posts (7.4%), while OUAI leads in Indonesia with 291 posts (5.1%). Looking at United States specifically, the split is OLAPLEX at 6k posts (50.5%), OUAI at 3.3k posts (57.6%), Moroccanoil at 3.1k posts (38.3%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- OUAI's Influencer Marketing Strategy
- OLAPLEX's Influencer Marketing Strategy
- Forever21's Influencer Marketing Strategy
- Shapellx's Influencer Marketing Strategy
- JLUXLABEL's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
Scaling your influencer program?
When you outgrow your mishmash of spreadsheets & free tools, try Modash. Find & email influencers, track campaigns, ship products & more - all in one place.