Shapellx Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 5.8k pieces of influencer content sponsored by Shapellx over the last 12 months.

This report breaks down where & how Shapellx invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Shapellx, see here: Shapellx influencers.

Influencer activity throughout the year

Shapellx's sponsored post volume peaks in January with 784 posts, 63% higher than the monthly average of 481. February recorded the lowest activity at 289 posts, 40% below average.

April generated the most views at 27.5M, while February recorded the least at 453.2k. Across all tracked posts in the 12-month window, average views per post were 15.3k. Interestingly, the highest-view month (April) does not align with peak post volume (January), which could indicate performance differences across months. At a quarterly level, performance is strongest in Q2 (Apr-Jun). The top-performing tracked post, by @itsmekelsc, generated 9.3M views.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Shapellx's sponsored influencer collaborations break down by social platform:

• TikTok: 4.4k posts (76%)
• Instagram: 1.3k posts (21.8%)
• YouTube: 126 posts (2.2%)

TikTok influencer marketing is a clear focus for Shapellx.

Here are 3 examples of Shapellx's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

kristianaking x Shapellx

kristianaking

@kristianaking

08 Apr, 25

1.5M

@shapellxofficial @shapellxcrew AirSlim® Mesh [...]

Influencer bio

📍NYC @FashionNova @therealkristianaking snap: kristianakingg

Collaboration metrics

Post views 1.5M

Post EMV $45.8k

More influencer data

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itsmekelsc x Shapellx

itsmekelsc

@itsmekelsc

23 Apr, 25

9.3M

47.1k

[...] shorts are ONLY $20?! Ahhhhhh @shopshapellx #shapellx #shapewear #shapewearshorts [...]

Influencer bio

Confidence | Beauty | Lifestyle 💕✨🌸💅🏼🎀 kelsc@shinetalentgroup.com 📍LA

Collaboration metrics

Post views 9.3M

Post EMV $188.4k

More influencer data

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fatgirlslim901 x Shapellx

fatgirlslim901

@fatgirlslim901

24 Jun, 25

212.1k

4.4k

@Shapellx The shaping jumpsuit is something that [...]

Influencer bio

Thanks for checking me out!💄👄 I am a plus sized(for now), makeup and fashion enthusiast. I created this channel as a means to express my zest for all things fashion and beauty related as well as to share my weightloss journey with you as well as Plus sized fashion hauls and makeup tutorials and GRWM videos! I will be featuring brands like SHEIN, REBDOLLS, Fashion to Figure , ASOS, and so on! Thanks for sticking around as I plan to upload new content on a weekly basis.

Collaboration metrics

Post views 212.1k

Post EMV $6.8k

More influencer data

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💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 51% of partnerships featuring creators averaging <1K views, Shapellx's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (470.0k avg views/post):

iiamteresak x Shapellx

iiamteresak

@iiamteresak

24 Aug, 25

1.4M

82.1k

so comfortablee😘 #Shapellx #shapellxshapewear #tiktokshop [...]

Influencer bio

beauty | hair | lifestyle Paid Collabs + Promo ONLY 💌:teresakalumba40@gmail.com

Collaboration metrics

Post views 1.4M

Post EMV $32.1k

More influencer data

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And here is another example with a smaller creator on TikTok (9.9k avg views/post):

madame_summer x Shapellx

madame_summer

@madame_summer

05 Sep, 25

2k

85

[...] And I am forever grateful that @Shapellxofficial for inviting to be a part of [...]

Influencer bio

LA Fashion | Beauty | Travel | Food DorothyCombsModel

Collaboration metrics

Post views 2.0k

Post EMV $44

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

Shapellx's repeat partnerships

cardis.ego x Shapellx

cardis.ego

@cardis.ego

02 Mar, 25

251.3k

2.4k

[...] stay comfy all day! ✨ @shopshapellx Key Features: ✔ Built-in [...]

cardis.ego

@cardis.ego

18 Jan, 26

9.4k

474

NEW DROP Shapellx Smart Sculpt All-In-1 Mesh [...]

cardis.ego

@cardis.ego

30 May, 25

7.3k

398

[...] in 3 color options. @shopshapellx ✨Save 15% OFF using my code [...]

cardis.ego x Shapellx

cardis.ego

@cardis.ego

22 Jan, 26

90k

[...] 15% at Checkout use Ego77 ⭐️ @shapellxofficial #shapellx #swimsuit [...]

cardis.ego

@cardis.ego

20 May, 25

37.7k

[...] a game-changer—here’s why: @shapellxofficial • Mid support with [...]

cardis.ego

@cardis.ego

30 Jan, 26

24.9k

[...] to save 15% off 💖 This Shapellx Smart Sculpt swimsuit snatches [...]

shespositivelyphat x Shapellx

misslulu209

@misslulu209

05 Mar, 25

9.3k

376

[...] so comfortable for sure @shopshapellx #shapellx #shapellxofficial [...]

shespositivelyphat

@shespositivelyphat

29 Jan, 26

1.3k

44

[...] really do just snatch me in @SHAPELLX #shapellx #shapewear [...]

shespositivelyphat

@shespositivelyphat

19 Jan, 26

1.1k

59

Shapellx really does get me right every [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• Brazil (4.1%)
• India (3.1%)
• United Kingdom (2.6%)

Here is another example of Shapellx collaborating with an influencer in United States.

braidsarekey x Shapellx

braidsarekey

@braidsarekey

17 May, 25

6.7M

154.1k

@shopshapellx follow them! Shop with them! #shapewear [...]

Shapellx's influencer activity vs. related brands

Shapellx competes in shapewear with Shapermint and SPANX, targeting similar consumers looking for smoothing, support, and confidence-led benefits. Influencer content often centers on try-ons, fit comparisons, and outfit layering.

Total influencer content

Shapellx leads with 5.8k sponsored posts, significantly outpacing SPANX (1.1k posts) and Shapermint (711 posts). Across all three brands, the average volume is 2.5k posts, indicating mature, scaled influencer programs. Shapellx has far more total social posts than Shapermint and SPANX combined.

By social platform

Shapellx leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with Shapellx at 4.4k, Shapermint at 193, SPANX at 111 posts. Shapellx's activity is particularly concentrated on TikTok. On TikTok, Shapellx has multiple times more posts than Shapermint and SPANX.

By geographical market

Shapellx has the highest estimated sponsored-post volume in United States (4.2k posts, 73.2%), Brazil (237 posts, 4.1%), India (179 posts, 3.1%), while SPANX has the highest estimated sponsored-post volume in United Kingdom (60 posts, 5.5%), Canada (43 posts, 4%). Looking at United States specifically, the split is Shapellx at 4.2k posts (73.2%), SPANX at 821 posts (75.8%), Shapermint at 501 posts (70.4%). Shapellx's strength in United States may indicate a home-market focus, while SPANX shows broader regional investment.