Shapellx Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 12.6k pieces of influencer content sponsored by Shapellx over the last 12 months.
This report breaks down where & how Shapellx invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Shapellx, see here: Shapellx influencers.
Influencer activity throughout the year
Shapellx's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Shapellx's influencer activity by month
Number of sponsored posts
Shapellx's influencer output appears relatively consistent throughout the year, averaging about 1k sponsored posts per month. December recorded the highest volume at 1.5k posts (41% above average), while August was the quietest at 738 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Shapellx's sponsored influencer collaborations break down by social platform:
- TikTok: 12.3k posts (98%)
- YouTube: 248 posts (2%)
Shapellx's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Shapellx.
Here are 2 examples of Shapellx's recent sponsored collaborations (one each for TikTok, YouTube).
baddiebarbnaomi x Shapellx
![TikTok post by @baddiebarbnaomi for Shapellx. Caption reads: [...] this brown bodysuit 🍂#falloutfits....](https://images.od.modash.io/9f38f0f90e21119eddc2ed785b5d9499fdc1ab8a)
Influencer bio
🤎🩰🧸 5'9 Model IG: Ikurastargirl
Collaboration metrics
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LovelyEbMo x Shapellx
![YouTube post by @LovelyEbMo for Shapellx. Caption reads: Shapellx Black Friday Sale is Here! [...].](https://images.od.modash.io/43f0717d212fbe8580034532f18c425ee666977b)
Influencer bio
Welcome Lovies! My name is Ebony Monique and YOLO is my mantra. Allow me to entertain and inspire you with all things fashion, beauty, and lifestyle. Be sure to subscribe and stay tuned in. Connect with me! Expressionsofebmo@gmail.com Instagram -https://instagram.com/iamlovelyeb?igshid=NTc4MTIwNjQ2YQ== Tiktok - https://www.tiktok.com/t/ZTR1s5hjf/ Poshmark - https://posh.mk/Wyy0sU0jbrb ShopMy- https://shopmy.us/lovelyeb
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 97.4%
- Carousels: 2.6%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Shapellx are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Shapellx's influencers average views (TikTok)
Based on each influencer's average views per post
With 52.8% of partnerships featuring creators averaging <1K views, Shapellx's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (801.8k avg views/post):
.tayisonline x Shapellx
Influencer bio
22 i <3 fashion and my bf NC + KY be kind!
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.9k avg views/post):
perpetuaaa x Shapellx
![TikTok post by @perpetuaaa for Shapellx. Caption reads: [...] the extra snatch this top gives me🥰....](https://images.od.modash.io/972d3a458b66094ef6cf67630bdd17eef92edfdb)
Influencer bio
perpetuanetworks@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Shapellx's repeat partnerships
Out of 4.6k unique influencers in our dataset, 601 of them (13%) posted content for Shapellx in 3 or more separate calendar months. The most consistent partner is @cardis.ego, who has collaborated across 12 months with 89 total posts.
Here are 3 examples of Shapellx's repeat influencer partnerships, with links to the sponsored content.
cardis.ego x Shapellx
![TikTok post by @cardis.ego for Shapellx. Caption reads: NEW DROP Shapellx Smart Sculpt All-In-1 Mesh [...].](https://images.od.modash.io/611f761599cbfe63342b153abc421fe81bc8fbdb)
![TikTok post by @cardis.ego for Shapellx. Caption reads: [...] Plus Approved Up-3X @Shapellxofficial....](https://images.od.modash.io/fbde1a9e77993371c91cf7524f4496350e86bc9c)
![TikTok post by @cardis.ego for Shapellx. Caption reads: [...] Bikini!! 💯 Recommend @Shapellxofficial....](https://images.od.modash.io/31403c85b862310bdd416bec9e231ad11f014dac)
tiff_tokz x Shapellx
![TikTok post by @tiff_tokz for Shapellx. Caption reads: @Shapellxofficial [...].](https://images.od.modash.io/260a388fb6d165a6f74e5aeb84cdd118be4aae96)
![TikTok post by @tiff_tokz for Shapellx. Caption reads: @Shapellxofficial [...].](https://images.od.modash.io/0c387c066ae36ea9d58cd029a82d8fffbbe912b3)
![TikTok post by @tiff_tokz for Shapellx. Caption reads: @Shapellxofficial #shapellx [...].](https://images.od.modash.io/43de38fa4c90c482b01a8ed4468ecc40d83f2d03)
rakiahkittykatt x Shapellx
![TikTok post by @rakiahkittykatt for Shapellx. Caption reads: @SHAPELLX #ShapellxNewArivals2026 [...].](https://images.od.modash.io/5b8ac1a92990deb7819f3efc758e8d3f66b111a4)
![TikTok post by @rakiahkittykatt for Shapellx. Caption reads: #ShapellxNewArivals2026 [...].](https://images.od.modash.io/936b342739e31ad2842dc5c18aa53486e3dd613f)
![TikTok post by @rakiahkittykatt for Shapellx. Caption reads: @SHAPELLX #tiktokshopcreatorpicks [...].](https://images.od.modash.io/13bcd1678358904b74a5f08fc49f8eaa55f04374)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Shapellx had the most influencer activity. 80.8% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- India (4.1%)
- United Kingdom (2.7%)
- Pakistan (2.3%)
Shapellx's influencer activity by market
Here is another example of Shapellx collaborating with an influencer in United States.
marguelp x Shapellx
Shapellx's influencer activity vs. related brands
Shapellx competes directly with Shapermint and SPANX in shapewear focused on smoothing, comfort, and everyday outfits. Their influencer strategies often rely on try-ons, fit comparisons, and confidence-led storytelling.
Total influencer content
Shapellx vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Shapellx leads with 12.6k sponsored posts, significantly outpacing SPANX (3.2k posts) and Shapermint (2.2k posts). Across all three brands, the average volume is 6k posts, indicating mature, scaled influencer programs. Shapellx has several times more total posts than Shapermint and SPANX.
By social platform
Shapellx vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Shapellx leads on TikTok, while SPANX has the most activity on Instagram and YouTube. The gap is most notable on TikTok, with Shapellx at 12.3k, Shapermint at 1.3k, SPANX at 515 posts. Shapellx's activity is particularly concentrated on TikTok. On TikTok, Shapellx has several times more posts than Shapermint and SPANX.
By geographical market
Shapellx vs. related brands influencer activity (by country)
Estimated sponsored posts in Shapellx's top markets
Shapellx has the highest estimated sponsored-post volume in United States (10k posts, 80.8%), India (515 posts, 4.1%), United Kingdom (339 posts, 2.7%), while SPANX leads in Canada with 165 posts (5.1%). Looking at United States specifically, the split is Shapellx at 10k posts (80.8%), SPANX at 2.4k posts (74.1%), Shapermint at 1.5k posts (69.8%). Shapellx's strength in United States and United Kingdom may indicate a home-market focus, while SPANX shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Shapermint's Influencer Marketing Strategy
- SPANX's Influencer Marketing Strategy
- DISSH's Influencer Marketing Strategy
- Poppi's Influencer Marketing Strategy
- nothing's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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