We analyzed 10.8k pieces of influencer content sponsored by Shapellx over the last 12 months.
This report breaks down where & how Shapellx invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Shapellx, see here: Shapellx influencers.
Shapellx's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
Shapellx's sponsored post volume peaks in December with 1.4k posts, 64% higher than the monthly average of 884. March recorded the lowest activity at 515 posts, 42% below average.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Shapellx's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Shapellx.
Here are 2 examples of Shapellx's recent sponsored collaborations (one each for TikTok, YouTube).
Influencer bio
🤎🩰🧸 hiiiii IG: Ikurastargirl
Collaboration metrics
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Influencer bio
Thanks for checking me out!💄👄 I am a plus sized(for now), makeup and fashion enthusiast. I created this channel as a means to express my zest for all things fashion and beauty related as well as to share my weightloss journey with you as well as Plus sized fashion hauls and makeup tutorials and GRWM videos! I will be featuring brands like SHEIN, REBDOLLS, Fashion to Figure , ASOS, and so on! Thanks for sticking around as I plan to upload new content on a weekly basis.
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
💡 Related resource: How To Find TikTok Influencers.
For their top social platform (TikTok), here is a breakdown of the type of influencers Shapellx are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 46.8% of partnerships featuring creators averaging <1K views, Shapellx's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (1.9M avg views/post):
Influencer bio
21 | satx fashion | beauty | nails 🩷 💌kaitlingreen1225@gmail.com
Collaboration metrics
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And here is another example with a smaller creator on TikTok (10.0k avg views/post):
Influencer bio
𝕿𝖊𝖎𝖓𝖊 ´𝖀𝖑𝖎| LiveStream Hrs : 9:30pm MST 📧 teineulicreates@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Out of 4.2k unique influencers in our dataset, 530 of them (13%) posted content for Shapellx in 3 or more separate calendar months. The most consistent partner is @cardis.ego, who has collaborated across 12 months with 78 total posts.
Here are 3 examples of Shapellx's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where Shapellx had the most influencer activity. 74.9% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of Shapellx collaborating with an influencer in United States.
Shapellx competes directly with Shapermint and SPANX in shapewear and smoothing essentials, where fit, comfort, and influencer try-ons strongly influence customer choice.
Total sponsored posts tracked (last 12 months)
Shapellx leads with 10.8k sponsored posts, significantly outpacing SPANX (3k posts) and Shapermint (711 posts). Across all three brands, the average volume is 4.8k posts, indicating mature, scaled influencer programs. Shapellx has several times more total posts than SPANX and Shapermint.
Sponsored posts by platform
Shapellx leads on TikTok and YouTube, while SPANX leads on Instagram. The gap is most notable on TikTok, with Shapellx at 10.6k, SPANX at 497, Shapermint at 193 posts. Shapellx's activity is particularly concentrated on TikTok. Shapellx has far more TikTok posts than SPANX and Shapermint, while SPANX posts far more on Instagram than Shapellx and Shapermint.
Estimated sponsored posts in Shapellx's top markets
Shapellx has the highest estimated sponsored-post volume in United States (8.1k posts, 74.9%), Canada (671 posts, 6.2%), United Kingdom (303 posts, 2.8%), suggesting a North America focus. Looking at United States specifically, the split is Shapellx at 8.1k posts (74.9%), SPANX at 2.3k posts (75.2%), Shapermint at 501 posts (70.4%).
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
When you outgrow your mishmash of spreadsheets & free tools, try Modash. Find & email influencers, track campaigns, ship products & more - all in one place.