Shapellx Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 10.8k pieces of influencer content sponsored by Shapellx over the last 12 months.
This report breaks down where & how Shapellx invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Shapellx, see here: Shapellx influencers.
Influencer activity throughout the year
Shapellx's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Shapellx's influencer activity by month
Number of sponsored posts
Shapellx's sponsored post volume peaks in December with 1.4k posts, 61% higher than the monthly average of 897. May recorded the lowest activity at 304 posts, 66% below average.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Shapellx's sponsored influencer collaborations break down by social platform:
- TikTok: 10.7k posts (99.4%)
- YouTube: 60 posts (0.6%)
Shapellx's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Shapellx.
Here are 2 examples of Shapellx's recent sponsored collaborations (one each for TikTok, YouTube).
baddiebarbnaomi x Shapellx
![TikTok post by @baddiebarbnaomi for Shapellx. Caption reads: [...] this brown bodysuit 🍂#falloutfits....](https://images.od.modash.io/9f38f0f90e21119eddc2ed785b5d9499fdc1ab8a)
Influencer bio
🤎🩰🧸 5'9 Model IG: Ikurastargirl
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
fatgirlslim901 x Shapellx
Influencer bio
Thanks for checking me out!💄👄 I am a plus sized(for now), makeup and fashion enthusiast. I created this channel as a means to express my zest for all things fashion and beauty related as well as to share my weightloss journey with you as well as Plus sized fashion hauls and makeup tutorials and GRWM videos! I will be featuring brands like SHEIN, REBDOLLS, Fashion to Figure , ASOS, and so on! Thanks for sticking around as I plan to upload new content on a weekly basis.
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 96%
- Carousels: 4%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Shapellx are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Shapellx's influencers average views (TikTok)
Based on each influencer's average views per post
With 49.4% of partnerships featuring creators averaging <1K views, Shapellx's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (1.4M avg views/post):
marguelp x Shapellx
Influencer bio
Self-love, getting healthy, getting in shape!!
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (10.0k avg views/post):
214.issaaa x Shapellx
Influencer bio
dallas🎀
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Shapellx's repeat partnerships
Out of 4.2k unique influencers in our dataset, 492 of them (12%) posted content for Shapellx in 3 or more separate calendar months. The most consistent partner is @cardis.ego, who has collaborated across 11 months with 85 total posts.
Here are 3 examples of Shapellx's repeat influencer partnerships, with links to the sponsored content.
cardis.ego x Shapellx
![TikTok post by @cardis.ego for Shapellx. Caption reads: NEW DROP Shapellx Smart Sculpt All-In-1 Mesh [...].](https://images.od.modash.io/611f761599cbfe63342b153abc421fe81bc8fbdb)
![TikTok post by @cardis.ego for Shapellx. Caption reads: [...] Plus Approved Up-3X @Shapellxofficial....](https://images.od.modash.io/fbde1a9e77993371c91cf7524f4496350e86bc9c)
tiff_tokz x Shapellx
![TikTok post by @tiff_tokz for Shapellx. Caption reads: @Shapellxofficial [...].](https://images.od.modash.io/260a388fb6d165a6f74e5aeb84cdd118be4aae96)
![TikTok post by @tiff_tokz for Shapellx. Caption reads: @Shapellxofficial [...].](https://images.od.modash.io/0c387c066ae36ea9d58cd029a82d8fffbbe912b3)
![TikTok post by @tiff_tokz for Shapellx. Caption reads: @Shapellxofficial #shapellx [...].](https://images.od.modash.io/2b5ee5100559d82f43755130e8b245a05081031e)
love_jen_jen x Shapellx
![TikTok post by @love_jen_jen for Shapellx. Caption reads: [...] until I found these from Shapellx 😍 They....](https://images.od.modash.io/e853d592463b2144ca9e4ea02e6f09e2ca4c0adb)
![TikTok post by @love_jen_jen for Shapellx. Caption reads: @Shapellxofficial [...].](https://images.od.modash.io/88a8bb6e4a6f80b8704072ecd3f56e36b4d33790)
![TikTok post by @love_jen_jen for Shapellx. Caption reads: [...] #tiktokshopsummerturnup #shapellx....](https://images.od.modash.io/b54203ac06f4b8f5bfe36f7e3b6bafe5864a2f11)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Shapellx had the most influencer activity. 52.8% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- South Africa (19.9%)
- Brazil (5.5%)
- India (4%)
Shapellx's influencer activity by market
Here is another example of Shapellx collaborating with an influencer in United States.
valentina..tinaa x Shapellx
![TikTok post by @valentina..tinaa for Shapellx. Caption reads: [...] #hourglass #falloutfits #OOTD @shapellxstore.](https://images.od.modash.io/241f5aa9093cf552a7daa479c99a0efc77e70456)
Shapellx's influencer activity vs. related brands
Shapellx competes directly with Shapermint and SPANX in shapewear and smoothing essentials, targeting similar fit-and-confidence needs that convert well through try-ons and creator testimonials.
Total influencer content
Shapellx vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Shapellx leads with 10.8k sponsored posts, significantly outpacing SPANX (3.1k posts) and Shapermint (1.6k posts). Across all three brands, the average volume is 5.1k posts, indicating mature, scaled influencer programs. Shapellx has 10,762 total posts, far more than SPANX (3,067) and Shapermint (1,609).
By social platform
Shapellx vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Shapellx leads on TikTok, while SPANX has the most activity on Instagram and YouTube. The gap is most notable on TikTok, with Shapellx at 10.7k, Shapermint at 828, SPANX at 495 posts. Shapellx's activity is particularly concentrated on TikTok. Shapellx has 10,702 TikTok posts, far more than Shapermint (828) and SPANX (495), while SPANX leads on Instagram with 2,347 posts compared with Shapermint’s 781 and Shapellx’s 0.
By geographical market
Shapellx vs. related brands influencer activity (by country)
Estimated sponsored posts in Shapellx's top markets
Shapellx has the highest estimated sponsored-post volume in United States (5.7k posts, 52.8%), South Africa (2.1k posts, 19.9%), Brazil (592 posts, 5.5%), while SPANX has the highest estimated sponsored-post volume in United Kingdom (156 posts, 5.1%), Canada (147 posts, 4.8%). Looking at United States specifically, the split is Shapellx at 5.7k posts (52.8%), SPANX at 2.3k posts (75.1%), Shapermint at 1.1k posts (70%). Shapellx's strength in United States may indicate a home-market focus, while SPANX shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Shapermint's Influencer Marketing Strategy
- SPANX's Influencer Marketing Strategy
- DISSH's Influencer Marketing Strategy
- Poppi's Influencer Marketing Strategy
- nothing's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
Scaling your influencer program?
When you outgrow your mishmash of spreadsheets & free tools, try Modash. Find & email influencers, track campaigns, ship products & more - all in one place.