HypeAuditor vs. Upfluence: Which Is Right For Your Team?

August 14, 2023
10 min
Rochi Zalani
Content Writer, Modash
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HypeAuditor and Upfluence are often neck-and-neck when comparing influencer marketing platforms. Both are all-in-one influencer marketing tools, but if you dig deeper, you start to find differences.

I aim to help you choose between HypeAuditor vs. Upfluence once and for all — sharing another third option where required. Let’s go!

HypeAuditor vs. Upfluence at a glance

The main differences is that HypeAuditor is for businesses with large influencer marketing budgets that need extensive influencer reports, tracking, and trends. Meanwhile, Upfluence is more suited for brands requiring agency support — along with a centralized software — to fuel their influencer marketing efforts.

Criteria HypeAuditor Upfluence
Influencer discovery 78M creators available across five platforms. Limited because users are required to sign-up on the platform.
Pricing Special startup plan for small companies starts at $299/month. Lots of features are paid add-ons. Not publicly available. No free trial. Ties you into yearly contracts.
Fake follower check "Audience quality score" for Instagram and TikTok. No fake follower checker.
Agency support No agency support. Agency support available.
Integrations Limited integrations, but integrates with all major e-commerce platforms. Integrates with all major e-commerce platforms and Zapier.
Extra features Industry trends feature to help you find trending accounts. ChatGPT assistant to help you communicate with influencers efficiently.

Another influencer marketing software to compete — or even use in conjunction with — is Modash. Why?

First, there are monthly plans, a free trial, and lower entry pricing.

It's far superior for finding influencers, with the largest database of creators (250M+ profiles).

You can search every creator in the world using basic & advanced filters:

It doesn’t require creators to sign up to get audience & performance data. You can do that without reaching out to the creator:

And you can monitor your creator posts automatically, including Stories. Again, without asking them to authenticate.

Give it a spin for free (no sales call + no credit card needed), or keep reading for more differences between HypeAuditor, Upfluence, and Modash.

Both tools have limited influencer discovery

Upfluence has a database of 4 million influencers from all kinds of industries around the world.

HypeAuditor has more than 78M creators (at the time of writing this article). That definitely leads to superior choice vs. Upfluence, but...

Imagine what happens when you start applying filters. You pick a platform, then a country, maybe a city... Then perhaps a keyword to identify your niche -- and suddenly you have too few creators to scale your influencer marketing. This effect is exacerbated outside of English-speaking countries like the US & UK, too.

To combat this, use Modash as your influencer search tool. It lists every creator on the planet with more than 1,000 followers — adding up to a database of 250M+ creators.

Modash doesn't require creators to sign-up on the platform to be displayed either. Instead, it crawls publicly available profile data to builds insights. That means you'll find creators in every niche, in every country, every city. You just have to apply the right filters.

HypeAuditor has a fake follower detector

Since influencers are paid in part for the size of their audience, many creators resort to buying followers. HypeAuditor has a tool to help you audit the authenticity of an influencer’s Instagram or TikTok account by giving an audience score.

Upfluence offers no tool — free or paid — to check for fake followers, so HypeAuditor wins this round. Not much more to say here.

Though it's worth noting that Modash has a free fake follower checker for Instagram, which you can use without signing up -- which perhaps makes this a less attractive advantage of HypeAuditor's paid plans.

Neither are cheap, but HypeAuditor has monthly plans

To start, neither HypeAuditor nor Upfluence displays their pricing publicly.

For HypeAuditor’, you can see the pricing of their new "HypeAuditor Lite" if you sign up for a free trial — it starts at $299/month, but you have to be a company less than five years old with no more than 25 employees.

Pricing for everyone else requires a sales call.

This plan is designed for small teams, but realistically you need the $398/month plan to properly get started with outbound influencer recruitment, and that's still out of budget for many startups.

Customers also complain of a complicated pricing model — HypeAuditor has many additional features, but all are available at add-on costs.

HypeAuditor has a free trial, but it has a lot of limitations. You can think of it more like a simple way to get a tour of the UI, but it won't let you use a lot of the features. You can’t search for influencer lookalikes, see full influencer analysis reports, and influencer discovery is nada.

Upfluence is custom-priced, but likely to be expensive. Anecdotally, you can expect an entry price of around $12k/yr. It has a free trial, but Upfluence has only yearly contracts. Customers report getting unfairly charged in the name of annual contracts.

Then there’s Modash:

Upfluence has more convenient influencer analysis

Many HypeAuditor customers are upset about influencer reports taking a long time to generate.

Upfluence customers voice no such complaints. Even better? Upfluence has a Chrome extension that lets you see the average engagement rate, likes, and comments in a few clicks.

The extension makes your influencer search and vetting process convenient and quick.

HypeAuditor’s influencer reports are more comprehensive

Upfluence’s influencer analysis might be quick and convenient, but HypeAuditor wins in the depth of creator metrics — making it a strong Upfluence alternative.

Beyond the basic analysis of follower demographics, audience size, and engagement rate, HypeAuditor also provides you with unique metrics such as:

  • Viral potential — to understand the probability of a giveaway or challenge collaboration with an influencer going viral
  • Sentiment analysis of posts comments — to enable understanding of how the creator’s audience feels about their content
  • Distribution of video likes — to help you filter out creators who’ve only had a few viral hits versus those who consistently perform well
  • …And so much more

You can even create custom reports with exactly the information you need.

Upfluence’s reports — while useful — aren’t so thoroughly detailed or filled with unique metrics.

Upfluence offers agency support

If you’re a small team with a big budget looking to outsource most influencer marketing tasks, Upfluence is the better choice for you.

Upfluence offers professional services and has a SaaS model — meaning it has agency support built-in along with its software. The experts at Upfluence will help you find influencers, track their performance, and calculate your influencer marketing ROI.

  • The pros: you erase many items on your to-do list and have experts backing over your influencer marketing efforts.
  • The cons: you don’t have direct 1:1 influencer relationships, and switching your influencer marketing methods & platforms might become troublesome in the future.

HypeAuditor doesn’t offer any agency support; it’s software-only.

HypeAuditor provides estimated CPM and EMV

Both Upfluence and HypeAuditor provide estimated influencer prices. HypeAuditor goes a step further and also shares the cost per thousand impressions and earned media value of every influencer.

Suggesting an influencer rate alone is dangerous territory. An influencer’s rate differs widely based on the number of followers, type of influencer collaboration, and creator preference. If you go by the number suggested by any software, you might lose the negotiation and overpay creators or lowball influencers and underpay them.

HypeAuditor’s metrics related to money might be useful on the surface, but take them with a (large) grain of salt. An influencer collaboration’s success and cost depend on a lot of factors — including your past successes, what kind of partnership works for your brand, and your budget.

Upfluence integrates with Zapier

HypeAuditor and Upfluence both integrate with major e-commerce platforms like Shopify, Magento, and WooCommerce, mail platforms like Gmail and Outlook, and payment platforms like PayPal.

But Upfluence goes a step further because it integrates with Zapier — enabling it to integrate with thousands of other apps in a few clicks. HypeAuditor has no Zapier integration.

Upfluence also integrates with Hootsuite and Klaviyo directly — while HypeAuditor doesn’t.

HypeAuditor is easier to use, but can be overwhelming

Upfluence has a learning curve — according to many users. It might take your team time to understand the platform’s capabilities and use every feature to its full benefit. But since Upfluence comes with agency support, it’s possible you might forego the learning curve altogether.

HypeAuditor is relatively simpler to use. The design is intuitive, and it's easy for anyone in your team to buy the software and hit the ground running — no onboarding required.

But users complain that HypeAuditor throws a lot of information at you — which can be overwhelming to take in all at once. This might be because HypeAuditor focuses on comprehensiveness — whether that’s in influencer reports or campaign tracking. Once you learn the ins and outs of the tool, the overwhelming factor disappears altogether.

Upfluence is better for affiliate influencer marketing

You can use affiliate and influencer marketing together to give you the best results from your efforts. Upfluence specializes in affiliate marketing — whether you’re using it as an influencer marketing collaboration or running a referral program.

Upfluence also integrates with all major e-commerce software to help you find influential customers who can become affiliates — if you don’t want to invite influencers on their platform to become affiliates.

Not just this: Upfluence has a branded landing page feature that enables you to create a custom landing page for your affiliate marketing efforts and track payments to all affiliates.

The “Stream” tool in Upfluence also makes it easy to track ROI without doing any math yourself. Average order value from an influencer, each order’s total amount, and total sales from affiliates — it’s all there.

HypeAuditor can certainly help you measure the success of your affiliate marketing efforts with influencers, but it doesn’t specifically specialize in it. If your company is running affiliate programs with customers, too, Upfluence is the superior choice.

Further reading: How To Find Affiliates For Your Brand

HypeAuditor helps you tap into industry trends

HypeAuditor has a unique feature called “Industry Trends,” which tells you about the top trending accounts on Instagram, YouTube, and TikTok. You can apply filters like whether you want these accounts to be in a specific industry, brand or non-brand, country, account size, and timeline.

Each account has an “Interest Score,” which represents audience interest. It’s calculated relatively — based on the highest point in the chart for any country or category.

While the score might be a bit arbitrary, having a list of potential trending accounts is immensely useful for understanding what’s trending, tactics that work with your customers, and backtracking other brands' successes.

You can use this feature to unearth some niche and trending creators — and partner with them at the right time when they’re at the cusp of exploding. Another use case is witnessing which brands are most successful and uncovering what they’re doing to inspire your own campaigns.

Upfluence has a ChatGPT assistant

At a loss for what to say to influencers during influencer outreach? Upfluence has embedded a ChatGPT assistant to help you out.

The AI assistant can read the whole thread and creator responses, and generate context-specific replies. If you already have something written, ChatGPT can help you make it shorter or longer, fix grammar, alter tone, and even translate your text into some other available languages.

A great use case, sure, but don’t rely too much on these AI-generated outreach templates for communicating with influencers. Remember to personalize your messages as much as possible to build an authentic relationship with your influencer partners.

HypeAuditor has no ChatGPT assistant to help your outreach efforts. It’s possible to send mass emails to your creator partners with personalizations like {first name}, but there are no more features available yet.

Upfluence vs. HypeAuditor: which suits your needs better?

After reading this article, you must have a clear idea of which tool has the feature set that fits your needs the most (sans the timesuck demos). Here’s the bottom line:

Choose Upfluence if:

  • You require agency support along with a centralized influencer marketing software
  • You run large affiliate marketing campaigns with your influencers and customers
  • You’d benefit from a ChatGPT assistant in your workflow

Choose HypeAuditor if:

  • You need in-depth influencer analytics with unique metrics
  • You prefer a tool that’s easier to use with comprehensive data and features
  • You want to tap into industry trends and learn from successful brand & influencer accounts

A third alternative: Modash

Both Upfluence and HypeAuditor will not quench your needs for influencer discovery. Upfluence only lets pre-vetted creators in, and HypeAuditor has a limited creator pool.

Try Modash. We list every creator on Earth with over 1,000 followers — totaling 250M+ profiles on Instagram, TikTok, and YouTube.

Starting at $120/month, Modash scales with usage. It's used by giants like Google, Bolt, Victoria Secret & NordVPN -- but it's accessible for small businesses too.

Don’t let me convince you just yet — take a no-strings-attached free trial.

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