April 2, 2026

Yomoment Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 1.8k pieces of influencer content sponsored by Yomoment over the last 12 months.

This report breaks down where & how Yomoment invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Yomoment, see here: Yomoment influencers.

Influencer activity throughout the year

Yomoment's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

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Yomoment's influencer activity by month

Number of sponsored posts

163Apr'25181May'25172Jun'25206Jul'25168Aug'25166Sep'25131Oct'25212Nov'25144Dec'25127Jan'2679Feb'269Mar'26

Yomoment's sponsored post volume appears to trend upward over the 12-month period, rising from 127 posts in January to 144 in December. The peak month, November, reached 212 posts, 44% higher than the monthly average of 147.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Yomoment's sponsored influencer collaborations break down by social platform:

  • Instagram: 1.5k posts (87%)
  • TikTok: 196 posts (11.1%)
  • YouTube: 32 posts (1.8%)
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Yomoment's influencer activity by platform

Share of sponsored content by social network

1.5kInstagram196TikTok32YouTube

Instagram influencer marketing is a clear focus for Yomoment.

Here are 3 examples of Yomoment's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

__me_mf x Yomoment

__me_mf
@__me_mf
23 May, 25
6M
4.7k
yomoment🤍 ジョガーパンツが動きやすさ、履き心地、形最高すぎる🐰 [...]

Influencer bio

𝐤𝐚𝐧𝐬𝐚𝐢 | 𝟏𝟔𝟑𝐜𝐦 | 𝐭𝐫𝐚𝐢𝐧𝐢𝐧𝐠, 𝐛𝐨𝐝𝐲𝐦𝐚𝐤𝐞, 𝐡𝐞𝐚𝐥𝐭𝐡𝐲 𝐥𝐢𝐟𝐞 🌷 @myproteinjp クーポンコード【MEIMP】 @yomoment_official クーポンコード【MEI03】

Collaboration metrics

Post views6.0M
Post EMV $181.0k

Get a free trial to find more data on influencer audiences, performance, and collaborations.

ymym0822 x Yomoment

ymym0822
@ymym0822
28 Nov, 25
1.3M
625
[...] 私は156cmで上下Mサイズを着用してるよ🎀 @Yomoment #ヨモ #ヨガウェア #pr

Influencer bio

OL | Wife | Mom | 都内マイホーム在住🗼🏡 Lifestyle, Fashion, Beauty, Career フォロワーさん優先的にDM返信✨

Collaboration metrics

Post views1.3M
Post EMV $26.0k

Get a free trial to find more data on influencer audiences, performance, and collaborations.

wanko_bodymake x Yomoment

wanko_bodymake
@wanko_bodymake
11 Aug, 25
19.4k
235
[...] 気持ちのいい範囲でやってみて🙌 【yomomentのアンバサダーになりました🐶】 身長:160cm、体重:57kgの私は [...]

Influencer bio

\ワーママの脂肪を希望に変える/ ♥100人以上ダイエットサポートしてきた元インストラクター ♥転職のストレス→暴飲暴食で+17kg🍖 ♥着たい服が似合うカラダに👗 MAX69kg ☞ 現在-6.9kg 41歳|160cm|1児の母

Collaboration metrics

Post views19.4k
Post EMV $606

Get a free trial to find more data on influencer audiences, performance, and collaborations.

If you break this down further by content type on Instagram, this is what it looks like:

  • Posts: 57.1%
  • Reels: 42.9%

💡 Related resource: How To Find Instagram Influencers.

Influencer audience size breakdown (by views)

For their top social platform (Instagram), here is a breakdown of the type of influencers Yomoment are collaborating with, by audience size.

Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.

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Yomoment's influencers average views (Instagram)

Based on each influencer's average views per post

<1K4.2%
1K-5K29.4%
5K-10K18.3%
10K-50K33.9%
50K-100K6.3%
100K-500K6.6%
500K+1.2%

With 33.9% of partnerships featuring creators averaging 10K-50K views, Yomoment's strategy suggests cost-efficiency and engagement-focused partnerships. The 1K-5K views segment is also prominent at 29.4%, indicating investment across adjacent tiers.

Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (270.4k avg views/post):

baba_kirei_ x Yomoment

baba_kirei_
@baba_kirei_
21 Aug, 25
482.8k
[...] \20~70%offのサマーセール中/ 私が愛用してる @yomoment_official のウェア ◆汗かいてもサラサラ ◆軽くて動きやすい! [...]

Influencer bio

⋱「隠す服」から「着たい服」を着こなす自分に👗✨⋰ ⌇産後太りで自信も着れる服も失ったアラフォー ⌇ 164cm┆80kg ⇢ 65kg ⇢目標52kg ⌇ バストそげそげ下半身はどっしり🍑 . 鏡の自分に「イケてるじゃん!」って言える自分になる🪞✨

Collaboration metrics

Post views482.8k
Post EMV $14.5k

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on Instagram (9.8k avg views/post):

kurumi_0628 x Yomoment

kurumi_0628
@kurumi_0628
27 Nov, 25
19.5k
@yomoment_official でめちゃくちゃ盛れるレギンスをゲットしたよ🏃‍♀️✨ [...]

Influencer bio

Tokyo⇔Fukuoka 153cm pilates instructor 撮影やお仕事のご依頼はdmまでお願いします💌

Collaboration metrics

Post views19.5k
Post EMV $586

Get a free trial to find more data on influencer audiences, performance, and collaborations.

Yomoment's repeat partnerships

Out of 779 unique influencers in our dataset, 78 of them (10%) posted content for Yomoment in 3 or more separate calendar months. The most consistent partner is @shiroancoco, who has collaborated across 12 months with 109 total posts. @er._.21g alone accounts for 7% of all tracked sponsored content.

Here are 3 examples of Yomoment's repeat influencer partnerships, with links to the sponsored content.

shiroancoco x Yomoment

shiroancoco
@shiroancoco
21 May, 25
121.6k
[...] with showing up 💪🔥 wearing @yomoment_official 10%off➡️shiroancoco [...]
shiroancoco
@shiroancoco
26 Aug, 25
63.9k
・ @yomoment_official の新作ウェア🤎 [...]
shiroancoco
@shiroancoco
28 Jun, 25
46.4k
[...] me feel good 🫶💗 𝕋𝕆ℙ𝕊 @yomoment_official 10%off➡️shiroancoco [...]

si.1020_fit x Yomoment

si.1020_fit
@si.1020_fit
05 May, 25
158.2k
2.1k
[...] 行くまでの道混んでてやだ😂 . Tops&Pants @yomoment_official 10%OFFコード 👉🏻 [...]
si.1020_fit
@si.1020_fit
02 Nov, 25
37.2k
1.4k
[...] あっという間に 秋 終わりそう〜😭 . Wear @yomoment_official 10%OFFコード 👉🏻 [...]
si.1020_fit
@si.1020_fit
01 Apr, 25
25.9k
1k
[...] . それにしても、 今日は寒すぎだね☔️🥲 Tops @yomoment_official @yomoment_amazon [...]

riosa9 x Yomoment

riosa9
@riosa9
27 Apr, 25
112.6k
374
❤️🤲🏻 #yomoment 誰でも使える10%オフ [...]
riosa9
@riosa9
23 Dec, 25
15.9k
[...] #yomoment 🎫誰でも使える10%クーポン:𝑅𝐼𝑂𝑆𝐴9 [...]
riosa9
@riosa9
18 Jun, 25
14.7k
170
[...] 猛暑の日は特に着心地が良い💐 𖧷 #yomoment 誰でも使える10%オフ クーポンコード〈 [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

In our dataset, Japan is where Yomoment had the most influencer activity. 85.4% of their live influencer content in the last 12 months was posted by Japanese influencers.

Based on the percentage of influencer content per market, other important markets include:

  • United States (4.1%)
  • Taiwan (2.6%)
  • Indonesia (2.5%)
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Yomoment's influencer activity by market

Japan85.4%
United States4.1%
Taiwan2.6%
Indonesia2.5%
India1.3%
Other4.1%

Here is another example of Yomoment collaborating with an influencer in Japan.

omochi_tr x Yomoment

omochi_tr
@omochi_tr
30 May, 25
4.7M
4k
今日もお疲れ様です✨ 今回は @yomoment_official さんのウェアで着回してみたよ♪ [...]

Yomoment's influencer activity vs. related brands

Yomoment operates in apparel/lifestyle basics that perform well in try-on and daily-routine content. The Oodie and Beyond The Vines compete for similar comfort-and-lifestyle shoppers and are strong references for UGC-driven apparel marketing.

Total influencer content

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Yomoment vs. related brands influencer activity

Total sponsored posts tracked (last 12 months)

Yomoment
The Oodie
Beyond The Vines
1.8k1.3k1.5k

Yomoment leads with 1.8k sponsored posts, notably outpacing Beyond The Vines (1.5k posts) and The Oodie (1.3k posts). Across all three brands, the average volume is 1.5k posts, suggesting established influencer marketing investments.

By social platform

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Yomoment vs. related brands influencer activity (by social platform)

Sponsored posts by platform

Yomoment
The Oodie
Beyond The Vines
1.5k6511.3k196386225322883InstagramTikTokYouTube

Yomoment leads on Instagram, while The Oodie has the most activity on TikTok and YouTube. The gap is most notable on Instagram, with Yomoment at 1.5k, Beyond The Vines at 1.3k, The Oodie at 651 posts. Yomoment's activity is particularly concentrated on Instagram. On YouTube, Yomoment has 32 posts while The Oodie has 288 posts.

By geographical market

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Yomoment vs. related brands influencer activity (by country)

Estimated sponsored posts in Yomoment's top markets

Yomoment
The Oodie
Beyond The Vines
1.5k03517245604600JapanUnited StatesTaiwan

Yomoment has the highest estimated sponsored-post volume in Japan (1.5k posts, 85.4%), Taiwan (46 posts, 2.6%), suggesting a Asia focus, while The Oodie has the highest estimated sponsored-post volume in United States (456 posts, 34.4%), United Kingdom (343 posts, 25.9%), Australia (262 posts, 19.8%), while Beyond The Vines has the highest estimated sponsored-post volume in Thailand (394 posts, 26.3%), Indonesia (327 posts, 21.8%), suggesting a Asia focus. Looking at Japan specifically, the split is Yomoment at 1.5k posts (85.4%), Beyond The Vines at 351 posts (23.4%). Yomoment's strength in Japan may indicate a home-market focus, while Beyond The Vines shows broader regional investment.

Read more influencer strategy breakdowns

Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:

Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:

FAQ
Frequently asked questions
What type of influencer content does Yomoment sponsor most?
Yomoment's top social channel for sponsored influencer content is Instagram (87% of their total content). On Instagram, Posts are their most-sponsored format, accounting for the majority of their sponsored Instagram content.
Do Yomoment use discount codes in their influencer collabs?
Yes, there are at least some influencer posts sponsored by Yomoment that contain discount codes. Here is one example, where "KAMOYURI" is visible in the caption.
Which influencers does Yomoment collaborate with?
Some of Yomoment's recent partnerships include @er._.21g, @shiroancoco, @si.1020_fit, @naginagi_2929, @natsu0509_03. You can see list of Yomoment influencers here.

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