Yomoment Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 1.6k pieces of influencer content sponsored by Yomoment over the last 12 months.
This report breaks down where & how Yomoment invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Yomoment, see here: Yomoment influencers.
Influencer activity throughout the year
Yomoment's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Yomoment's influencer activity by month
Number of sponsored posts
Yomoment's influencer output appears relatively consistent throughout the year, averaging about 134 sponsored posts per month. November recorded the highest volume at 181 posts (35% above average), while April was the quietest at 90 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Yomoment's sponsored influencer collaborations break down by social platform:
- Instagram: 1.6k posts (100%)
Yomoment's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Yomoment.
Here are 1 examples of Yomoment's recent sponsored collaborations (one each for Instagram).
__me_mf x Yomoment
![Instagram post by @__me_mf for Yomoment. Caption reads: yomoment🤍 ジョガーパンツが動きやすさ、履き心地、形最高すぎる🐰 [...].](https://images.od.modash.io/99bf3b404578534a96970f9bb17bdcd4e0f77ca0)
Influencer bio
𝐤𝐚𝐧𝐬𝐚𝐢 | 𝟏𝟔𝟑𝐜𝐦 | 𝐭𝐫𝐚𝐢𝐧𝐢𝐧𝐠, 𝐛𝐨𝐝𝐲𝐦𝐚𝐤𝐞, 𝐡𝐞𝐚𝐥𝐭𝐡𝐲 𝐥𝐢𝐟𝐞 🌷 @myproteinjp ｸｰﾎﾟﾝｺｰﾄﾞ【MEIMP】 @yomoment_official ｸｰﾎﾟﾝｺｰﾄﾞ【MEI03】
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on Instagram, this is what it looks like:
- Posts: 56.3%
- Reels: 43.7%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers Yomoment are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Yomoment's influencers average views (Instagram)
Based on each influencer's average views per post
Yomoment's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (285.2k avg views/post, 85.3k followers):
accoccoa_11 x Yomoment
Influencer bio
𝐀𝐠𝐞46 【老けずに生きるアラフィーLIFE】 ▷パーソナルトレーナー @exe_gym_616 ▷ファンクショナルボディメイクスペシャリスト ▷腸活エキスパート ▷2ヶ月で7キロ減量・体脂肪13%
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (9.8k avg views/post, 28.8k followers):
kurumi_0628 x Yomoment
Influencer bio
Tokyo⇔Fukuoka 153cm pilates instructor 撮影やお仕事のご依頼はdmまでお願いします💌
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Yomoment's repeat partnerships
Out of 634 unique influencers in our dataset, 84 of them (13%) posted content for Yomoment in 3 or more separate calendar months. The most consistent partner is @er._.21g, who has collaborated across 13 months with 121 total posts. @er._.21g alone accounts for 7% of all tracked sponsored content.
Here are 3 examples of Yomoment's repeat influencer partnerships, with links to the sponsored content.
shiroancoco x Yomoment
![Instagram post by @shiroancoco for Yomoment. Caption reads: [...] with showing up 💪🔥 wearing....](https://images.od.modash.io/51ba9dd0594583b33f5e3c157e0ef146c9f2c372)
![Instagram post by @shiroancoco for Yomoment. Caption reads: ・ @yomoment_official の新作ウェア🤎 [...].](https://images.od.modash.io/198a7c41eaadc5a6470a4ccd965a55fd201f023c)
![Instagram post by @shiroancoco for Yomoment. Caption reads: [...] me feel good 🫶💗 𝕋𝕆ℙ𝕊 @yomoment_official....](https://images.od.modash.io/bd93663d8dfeae1da0a64206d78fc9b4c6dcaff6)
si.1020_fit x Yomoment
![Instagram post by @si.1020_fit for Yomoment. Caption reads: [...] 行くまでの道混んでてやだ😂 . Tops&Pants....](https://images.od.modash.io/d1ea389df9b9298795b9b0998578d6e697d7b9e6)
![Instagram post by @si.1020_fit for Yomoment. Caption reads: [...] あっという間に 秋 終わりそう〜😭 . Wear @yomoment_official....](https://images.od.modash.io/c6510d25f33dc4abff9e6a6d26d1574a0918cf4f)
![Instagram post by @si.1020_fit for Yomoment. Caption reads: [...] お尻 目指して頑張り中😇🔥 . 🤍Wear🤎....](https://images.od.modash.io/5d2b4d92e1abba0127896f905b9f14aafb402256)
riosa9 x Yomoment
![Instagram post by @riosa9 for Yomoment. Caption reads: [...] #yomoment 🎫誰でも使える10%クーポン：𝑅𝐼𝑂𝑆𝐴9 [...].](https://images.od.modash.io/7aa19ea27a51f03bd316c97eb16629c27b773d43)
![Instagram post by @riosa9 for Yomoment. Caption reads: [...] 上M/下L トップスはお得気分になれる2点セット 𖧷 #yomoment #ヨガウェア....](https://images.od.modash.io/6623e0c58a60ae4b9b0be722d5e305fabf2b2f3f)
![Instagram post by @riosa9 for Yomoment. Caption reads: おにゅー🐻🤎 軽くて柔らかい〜 𖧷 #yomoment 誰でも使える [...].](https://images.od.modash.io/17767dfe4b4367015564cdeb5c8ca784153ed7ed)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, Japan is where Yomoment had the most influencer activity. 84.8% of their live influencer content in the last 12 months was posted by Japanese influencers.
Based on the percentage of influencer content per market, other important markets include:
- United States (4.1%)
- Taiwan (2.7%)
- Indonesia (2.5%)
Yomoment's influencer activity by market
Here is another example of Yomoment collaborating with an influencer in Japan.
omochi_tr x Yomoment
Yomoment's influencer activity vs. related brands
Yomoment aligns with The Oodie and Comfrt in comfort-first apparel, where influencer marketing is driven by cozy lifestyle content, fit reactions, and seasonal gifting moments.
Total influencer content
Yomoment vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Comfrt leads with 57.8k sponsored posts, significantly outpacing Yomoment (1.6k posts) and The Oodie (1k posts). Across all three brands, the average volume is 20.1k posts, indicating mature, scaled influencer programs. Comfrt has far more total posts than Yomoment and The Oodie.
By social platform
Yomoment vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Yomoment leads on Instagram, while Comfrt has the most activity on TikTok and The Oodie has the most activity on YouTube. The gap is most notable on TikTok, with Comfrt at 56.6k, The Oodie at 300, Yomoment at 0 posts. Yomoment's activity is particularly concentrated on Instagram. Comfrt’s posting volume is much higher on TikTok, while Yomoment has no posts on TikTok or YouTube.
By geographical market
Yomoment vs. related brands influencer activity (by country)
Estimated sponsored posts in Yomoment's top markets
Comfrt has the highest estimated sponsored-post volume in United States (49k posts, 84.2%), Brazil (1.8k posts, 3.1%), United Kingdom (1.7k posts, 3%), while Yomoment has the highest estimated sponsored-post volume in Japan (1.4k posts, 84.8%), Taiwan (44 posts, 2.7%), suggesting a Asia focus, while The Oodie leads in Australia with 188 posts (18%). Looking at United States specifically, the split is Comfrt at 49k posts (84.2%), The Oodie at 342 posts (32.8%), Yomoment at 66 posts (4.1%). Yomoment's strength in Japan may indicate a home-market focus, while Comfrt shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- The Oodie's Influencer Marketing Strategy
- Comfrt's Influencer Marketing Strategy
- BeautyBio's Influencer Marketing Strategy
- Native's Influencer Marketing Strategy
- DEZI's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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