We analyzed 1.8k pieces of influencer content sponsored by Yomoment over the last 12 months.
This report breaks down where & how Yomoment invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Yomoment, see here: Yomoment influencers.
Yomoment's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
Yomoment's sponsored post volume appears to trend upward over the 12-month period, rising from 127 posts in January to 144 in December. The peak month, November, reached 212 posts, 44% higher than the monthly average of 147.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Yomoment's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Yomoment.
Here are 3 examples of Yomoment's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
𝐤𝐚𝐧𝐬𝐚𝐢 | 𝟏𝟔𝟑𝐜𝐦 | 𝐭𝐫𝐚𝐢𝐧𝐢𝐧𝐠, 𝐛𝐨𝐝𝐲𝐦𝐚𝐤𝐞, 𝐡𝐞𝐚𝐥𝐭𝐡𝐲 𝐥𝐢𝐟𝐞 🌷 @myproteinjp クーポンコード【MEIMP】 @yomoment_official クーポンコード【MEI03】
Collaboration metrics
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Influencer bio
OL | Wife | Mom | 都内マイホーム在住🗼🏡 Lifestyle, Fashion, Beauty, Career フォロワーさん優先的にDM返信✨
Collaboration metrics
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Influencer bio
\ワーママの脂肪を希望に変える/ ♥100人以上ダイエットサポートしてきた元インストラクター ♥転職のストレス→暴飲暴食で+17kg🍖 ♥着たい服が似合うカラダに👗 MAX69kg ☞ 現在-6.9kg 41歳|160cm|1児の母
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
💡 Related resource: How To Find Instagram Influencers.
For their top social platform (Instagram), here is a breakdown of the type of influencers Yomoment are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 33.9% of partnerships featuring creators averaging 10K-50K views, Yomoment's strategy suggests cost-efficiency and engagement-focused partnerships. The 1K-5K views segment is also prominent at 29.4%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (270.4k avg views/post):
Influencer bio
⋱「隠す服」から「着たい服」を着こなす自分に👗✨⋰ ⌇産後太りで自信も着れる服も失ったアラフォー ⌇ 164cm┆80kg ⇢ 65kg ⇢目標52kg ⌇ バストそげそげ下半身はどっしり🍑 . 鏡の自分に「イケてるじゃん!」って言える自分になる🪞✨
Collaboration metrics
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And here is another example with a smaller creator on Instagram (9.8k avg views/post):
Influencer bio
Tokyo⇔Fukuoka 153cm pilates instructor 撮影やお仕事のご依頼はdmまでお願いします💌
Collaboration metrics
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Out of 779 unique influencers in our dataset, 78 of them (10%) posted content for Yomoment in 3 or more separate calendar months. The most consistent partner is @shiroancoco, who has collaborated across 12 months with 109 total posts. @er._.21g alone accounts for 7% of all tracked sponsored content.
Here are 3 examples of Yomoment's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, Japan is where Yomoment had the most influencer activity. 85.4% of their live influencer content in the last 12 months was posted by Japanese influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of Yomoment collaborating with an influencer in Japan.
Yomoment operates in apparel/lifestyle basics that perform well in try-on and daily-routine content. The Oodie and Beyond The Vines compete for similar comfort-and-lifestyle shoppers and are strong references for UGC-driven apparel marketing.
Total sponsored posts tracked (last 12 months)
Yomoment leads with 1.8k sponsored posts, notably outpacing Beyond The Vines (1.5k posts) and The Oodie (1.3k posts). Across all three brands, the average volume is 1.5k posts, suggesting established influencer marketing investments.
Sponsored posts by platform
Yomoment leads on Instagram, while The Oodie has the most activity on TikTok and YouTube. The gap is most notable on Instagram, with Yomoment at 1.5k, Beyond The Vines at 1.3k, The Oodie at 651 posts. Yomoment's activity is particularly concentrated on Instagram. On YouTube, Yomoment has 32 posts while The Oodie has 288 posts.
Estimated sponsored posts in Yomoment's top markets
Yomoment has the highest estimated sponsored-post volume in Japan (1.5k posts, 85.4%), Taiwan (46 posts, 2.6%), suggesting a Asia focus, while The Oodie has the highest estimated sponsored-post volume in United States (456 posts, 34.4%), United Kingdom (343 posts, 25.9%), Australia (262 posts, 19.8%), while Beyond The Vines has the highest estimated sponsored-post volume in Thailand (394 posts, 26.3%), Indonesia (327 posts, 21.8%), suggesting a Asia focus. Looking at Japan specifically, the split is Yomoment at 1.5k posts (85.4%), Beyond The Vines at 351 posts (23.4%). Yomoment's strength in Japan may indicate a home-market focus, while Beyond The Vines shows broader regional investment.
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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