BOLD SNACKS Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 2.5k pieces of influencer content sponsored by BOLD SNACKS over the last 12 months.
This report breaks down where & how BOLD SNACKS invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with BOLD SNACKS, see here: BOLD SNACKS influencers.
Influencer activity throughout the year
BOLD SNACKS's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
BOLD SNACKS's influencer activity by month
Number of sponsored posts
BOLD SNACKS's sponsored post volume peaks in May with 400 posts, 95% higher than the monthly average of 205. April recorded the lowest activity at 35 posts, 83% below average.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of BOLD SNACKS's sponsored influencer collaborations break down by social platform:
- Instagram: 2.0k posts (81.2%)
- TikTok: 437 posts (17.8%)
- YouTube: 24 posts (1%)
BOLD SNACKS's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for BOLD SNACKS.
Here are 3 examples of BOLD SNACKS's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
imeninaveneno x BOLD SNACKS
![Instagram post by @imeninaveneno for BOLD SNACKS. Caption reads: [...] meus amô 💙 Um pedaço de Minas no céu....](https://images.od.modash.io/7b1baff0134fc541379e3c9ed694a50b2b909741)
Influencer bio
DESINFLUENCER BRAZIL MINAS GERAIS 🇧🇷 COMERCIAL: menina.veneno@agenciaskip.com
Collaboration metrics
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arthur_rosseto x BOLD SNACKS
![TikTok post by @arthur_rosseto for BOLD SNACKS. Caption reads: [...] para um café especial e o combo da @BOLD....](https://images.od.modash.io/5b5f41496bf2f87a326941b92c012d7e93b6dea1)
Influencer bio
📍SP/PR Atleta profissional 📩 assessoria@arthurrosseto.com 🚜 Produtor de café
Collaboration metrics
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nutrigemeasalcarde x BOLD SNACKS
![YouTube post by @nutrigemeasalcarde for BOLD SNACKS. Caption reads: [...] sinônimo de sair do foco! 🤷🏻♀️ Com....](https://images.od.modash.io/2a7728f8f1cae3e8bcce8bacc74b1a5715f3a11e)
Influencer bio
Oie! Esse canal aqui é da Bruna e Carol Alcarde. Somo gêmeas! Trabalhamos juntas e somos nutricionistas comportamentais 🍔 Por isso Nutrigêmeas Alcarde 😱💪 Queremos acabar com o t3rr0rism0 alimentar e te mostrar que você pode ter liberdade para comer o que quiser 🗽💜. Quer aprender como? Já se inscreve no nosso canal para não perder nenhum vídeo! e nos siga nas outras redes sociais @nutrigemeasalcarde
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 80.5%
- Posts: 19.5%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers BOLD SNACKS are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
BOLD SNACKS's influencers average views (Instagram)
Based on each influencer's average views per post
BOLD SNACKS's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (286.9k avg views/post):
eduardo.godinho x BOLD SNACKS
![Instagram post by @eduardo.godinho for BOLD SNACKS. Caption reads: [...] amo ela ❤️ fiz um buquê de flores com....](https://images.od.modash.io/a00218223671dc87cfc20f2d60655ebe85d06619)
Influencer bio
⛏️Criando uma bebida @zuzzidrinks 🏅Maratona de Tokyo @runna 🏷️DU2 📧 publicidadedodudu@gmail.com ❤️ @centauroesporte 👇 links e cupons de desconto
Collaboration metrics
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And here is another example with a smaller creator on Instagram (9.7k avg views/post):
keviiincr x BOLD SNACKS
![Instagram post by @keviiincr for BOLD SNACKS. Caption reads: [...] e com cupom de desconto, é sucesso: ✅....](https://images.od.modash.io/dd9e8cf8c81a769067a9a172d9fea8dbdcb70494)
Influencer bio
🤍 Católico @conectados_se 🎙️ Radialista | Host @kadosh.cast 🌐 Founder | @reidasbabuches @altioraentretenimento 🏷️ tropadorei ⤵️
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
BOLD SNACKS's repeat partnerships
Out of 734 unique influencers in our dataset, 44 of them (6%) posted content for BOLD SNACKS in 3 or more separate calendar months. The most consistent partner is @nix.luisa, who has collaborated across 11 months with 62 total posts. @eusoujonathanoliveira alone accounts for 6% of all tracked sponsored content.
Here are 3 examples of BOLD SNACKS's repeat influencer partnerships, with links to the sponsored content.
nix.luisa x BOLD SNACKS
![Instagram post by @nix.luisa for BOLD SNACKS. Caption reads: [...] por aí, garanta no site @boldsnacks com....](https://images.od.modash.io/30d3a92d61ebe4986aef7e065971872b534be717)
![Instagram post by @nix.luisa for BOLD SNACKS. Caption reads: [...] Tube Speculoos de natal @boldsnacks (edição....](https://images.od.modash.io/7f78e55c809dd422e4f1b3880d311c09d3c5dbf0)
receitasfaceis0112 x BOLD SNACKS
![TikTok post by @receitasfaceis0112 for BOLD SNACKS. Caption reads: [...] #fyp #bold #barrinhas @BOLD SNACKS.](https://images.od.modash.io/a8429681fb958e589e62445babaef884bfef7113)
![TikTok post by @receitasfaceis0112 for BOLD SNACKS. Caption reads: [...] #bold #proteina@BOLD SNACKS.](https://images.od.modash.io/db7a025c18edd52c369ff69fa4c4c5a181d0658b)
![TikTok post by @receitasfaceis0112 for BOLD SNACKS. Caption reads: [...] #tiktokshopbr44 @BOLD SNACKS.](https://images.od.modash.io/fbd948caef21b273fb22b989be649ad4db6b3bf1)
ellenventuralima x BOLD SNACKS
![TikTok post by @ellenventuralima for BOLD SNACKS. Caption reads: [...] com 4 sabores de Whey da @BOLD SNACKS #bold....](https://images.od.modash.io/3d6b7e117a974cf7205db010b541ac612d5783d0)
![TikTok post by @ellenventuralima for BOLD SNACKS. Caption reads: Agora a @BOLD SNACKS lançou um kit de [...].](https://images.od.modash.io/cfbb97f475564a8d5b5dea04b14e7648c2cb1995)
![TikTok post by @ellenventuralima for BOLD SNACKS. Caption reads: @BOLD SNACKS, que barrinha mais saborosa, [...].](https://images.od.modash.io/ffe34e45214ef1d7937258a7d8ed77b78b00d66d)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, Brazil is where BOLD SNACKS had the most influencer activity. 95.3% of their live influencer content in the last 12 months was posted by Brazilian influencers.
Based on the percentage of influencer content per market, other important markets include:
- United States (2.1%)
- Portugal (0.5%)
- Mexico (0.4%)
BOLD SNACKS's influencer activity by market
Here is another example of BOLD SNACKS collaborating with an influencer in Brazil.
nix.luisa x BOLD SNACKS
BOLD SNACKS's influencer activity vs. related brands
BOLD SNACKS competes for on-the-go snackers with Chomps and CLIF BAR, where fitness, travel, and lunchbox creators drive trial through taste tests and convenience-led messaging.
Total influencer content
BOLD SNACKS vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
BOLD SNACKS leads with 2.5k sponsored posts, significantly outpacing Chomps (1.9k posts) and CLIF BAR (525 posts). Across all three brands, the average volume is 1.6k posts, suggesting established influencer marketing investments. BOLD SNACKS has more total posts than Chomps and CLIF BAR combined.
By social platform
BOLD SNACKS vs. related brands influencer activity (by social platform)
Sponsored posts by platform
BOLD SNACKS leads on Instagram, while Chomps has the most activity on TikTok and YouTube. The gap is most notable on Instagram, with BOLD SNACKS at 2k, Chomps at 966, CLIF BAR at 371 posts. BOLD SNACKS's activity is particularly concentrated on Instagram. On YouTube, Chomps has several times more posts than BOLD SNACKS and CLIF BAR.
By geographical market
BOLD SNACKS vs. related brands influencer activity (by country)
Estimated sponsored posts in BOLD SNACKS's top markets
BOLD SNACKS has the highest estimated sponsored-post volume in Brazil (2.3k posts, 95.3%), Portugal (12 posts, 0.5%), while Chomps has the highest estimated sponsored-post volume in United States (1.5k posts, 82%), Canada (84 posts, 4.5%), United Kingdom (75 posts, 4%), suggesting a North America focus.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Chomps's Influencer Marketing Strategy
- CLIF BAR's Influencer Marketing Strategy
- New Era Cap's Influencer Marketing Strategy
- Tiger Mist's Influencer Marketing Strategy
- Kitsch's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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