BOLD SNACKS Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 1.3k pieces of influencer content sponsored by BOLD SNACKS over the last 12 months.
This report breaks down where & how BOLD SNACKS invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with BOLD SNACKS, see here: BOLD SNACKS influencers.
Influencer activity throughout the year
BOLD SNACKS's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
BOLD SNACKS's influencer activity by month
Number of sponsored posts
BOLD SNACKS's sponsored post volume peaks in November with 199 posts, 84% higher than the monthly average of 108. September recorded the lowest activity at 30 posts, 72% below average. This could reflect a holiday-focused influencer strategy.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of BOLD SNACKS's sponsored influencer collaborations break down by social platform:
- Instagram: 889 posts (68.3%)
- TikTok: 318 posts (24.4%)
- YouTube: 94 posts (7.2%)
BOLD SNACKS's influencer activity by platform
Share of sponsored content by social network
Content format by platform
Share of all sponsored posts.
Instagram influencer marketing is a clear focus for BOLD SNACKS.
Here are 3 examples of BOLD SNACKS's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
laoliveiraso x BOLD SNACKS
Influencer bio
🎬 Humor de casal | 🙏 Vivendo as promessas de Deus 📩 Parcerias: lajan@mvmt.ag ⬇️ Dicas e Cupons para Familia Lajan
Collaboration metrics
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guilhermetank x BOLD SNACKS
Influencer bio
+150 Receitas FIT & saudáveis, link abaixo! ⤵️
Collaboration metrics
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rolefamilia x BOLD SNACKS
Influencer bio
Hey Guys! We are Bruno, Paula, Marcos and Marta! Together we travel around the world since 2022. This channel is about travel tips and audiovisual production.
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 73.7%
- Posts: 26.3%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers BOLD SNACKS are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
BOLD SNACKS's influencers average views (Instagram)
Based on each influencer's average views per post
BOLD SNACKS's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (223.6k avg views/post):
manuelacit x BOLD SNACKS
Influencer bio
Triatleta & maratonista Contato: manuelacit@highfy.com.br co-owner @guday.br & @thesimplegym Embaixadora @filabr @btgpactual @boldsnacks
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (8.5k avg views/post):
joneryoficial x BOLD SNACKS
Influencer bio
Receitas e dicas para uma vida mais saudável. 🥗🍎 Publi : joicozinha@jukebox.ag
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
BOLD SNACKS's repeat partnerships
Out of 484 unique influencers in our dataset, 29 of them (6%) posted content for BOLD SNACKS in 3 or more separate calendar months. The most consistent partner is @manuelacit, who has collaborated across 11 months with 14 total posts.
Here are 3 examples of BOLD SNACKS's repeat influencer partnerships, with links to the sponsored content.
nix.luisa x BOLD SNACKS
srsprodutosonline x BOLD SNACKS
leticia.hirao x BOLD SNACKS
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, Brazil is where BOLD SNACKS had the most influencer activity. 95.7% of their live influencer content in the last 12 months was posted by Brazilian influencers.
Based on the percentage of influencer content per market, other important markets include:
- United States (2%)
- Portugal (0.7%)
- Mexico (0.3%)
BOLD SNACKS's influencer activity by market
Here is another example of BOLD SNACKS collaborating with an influencer in Brazil.
gui.tank x BOLD SNACKS
BOLD SNACKS's influencer activity vs. related brands
BOLD SNACKS competes with Chomps and Tru Fru in better-for-you snacking where taste tests and pantry hauls drive trial. All three brands target health-conscious consumers looking for convenient, high-satisfaction snacks.
Total influencer content
BOLD SNACKS vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Tru Fru leads with 3.5k sponsored posts, significantly outpacing Chomps (2k posts) and BOLD SNACKS (1.3k posts). Across all three brands, the average volume is 2.3k posts, indicating mature, scaled influencer programs.
By social platform
BOLD SNACKS vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, Chomps leads on Instagram and YouTube and Tru Fru leads on TikTok. The gap is most notable on TikTok, with Tru Fru at 3.5k, Chomps at 935, BOLD SNACKS at 318 posts. Tru Fru's activity is particularly concentrated on TikTok. Tru Fru has far more TikTok posts than BOLD SNACKS and Chomps, while showing no posts on Instagram or YouTube.
By geographical market
BOLD SNACKS vs. related brands influencer activity (by country)
Estimated sponsored posts in BOLD SNACKS's top markets
Chomps has the highest estimated sponsored-post volume in United States (1.7k posts, 82.1%), Canada (88 posts, 4.3%), United Kingdom (84 posts, 4.1%), suggesting a North America focus, while BOLD SNACKS has the highest estimated sponsored-post volume in Brazil (1.2k posts, 95.7%), Portugal (9 posts, 0.7%). Looking at United States specifically, the split is Chomps at 1.7k posts (82.1%), BOLD SNACKS at 26 posts (2%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Chomps's Influencer Marketing Strategy
- Tru Fru's Influencer Marketing Strategy
- New Era Cap's Influencer Marketing Strategy
- Chillab's Influencer Marketing Strategy
- Kitsch's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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