We analyzed 3.2k pieces of influencer content sponsored by BOLD SNACKS over the last 12 months.
This report breaks down where & how BOLD SNACKS invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with BOLD SNACKS, see here: BOLD SNACKS influencers.
BOLD SNACKS's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
BOLD SNACKS's influencer activity appears to have tapered over the year, from 142 posts in January down to 135 in December. April was the busiest month at 426 posts, 60% above the monthly average.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of BOLD SNACKS's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for BOLD SNACKS.
Here are 3 examples of BOLD SNACKS's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
moda, beleza & arte com criatividade 🌟 • luiza@changodigital.com.br
Collaboration metrics
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Influencer bio
❤️🌹💄💋🍒 Cachos | Beleza | Lifestyle 💌 marinamoris@agenciabye.com
Collaboration metrics
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Influencer bio
Hey Guys! We are Bruno, Paula, Marcos and Marta! Together we travel around the world since 2022. This channel is about travel tips and audiovisual production.
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
💡 Related resource: How To Find Instagram Influencers.
For their top social platform (Instagram), here is a breakdown of the type of influencers BOLD SNACKS are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
BOLD SNACKS's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (507.0k avg views/post):
Influencer bio
💍Casado @jaquelinemartinss_ 🔥 Quer PERDER até 10KG em 12 semanas? 🍕 Sem dieta maluca, comendo de tudo 👇🏼 MENOR VALOR do 🇧🇷
Collaboration metrics
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And here is another example with a smaller creator on Instagram (9.7k avg views/post):
Influencer bio
🤍 Católico @conectados_se 🎙️ Radialista | Host @kadosh.cast 🌐 Founder | @reidasbabuches @altioraentretenimento 🏷️ tropadorei ⤵️
Collaboration metrics
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Out of 875 unique influencers in our dataset, 53 of them (6%) posted content for BOLD SNACKS in 3 or more separate calendar months. The most consistent partner is @manuelacit, who has collaborated across 12 months with 16 total posts. @eusoujonathanoliveira alone accounts for 8% of all tracked sponsored content.
Here are 3 examples of BOLD SNACKS's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, Brazil is where BOLD SNACKS had the most influencer activity. 95.4% of their live influencer content in the last 12 months was posted by Brazilian influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of BOLD SNACKS collaborating with an influencer in Brazil.
BOLD SNACKS competes in convenient, better-for-you snacking, making Chomps a close peer in protein-forward grab-and-go formats. CLIF BAR is another relevant competitor for active-lifestyle snack buyers and fitness-adjacent influencer content.
Total sponsored posts tracked (last 12 months)
BOLD SNACKS leads with 3.2k sponsored posts, significantly outpacing Chomps (514 posts) and CLIF BAR (163 posts). Across all three brands, the average volume is 1.3k posts, suggesting established influencer marketing investments. BOLD SNACKS has several times more total social posts than Chomps and CLIF BAR.
Sponsored posts by platform
BOLD SNACKS leads on Instagram and TikTok, while Chomps leads on YouTube. The gap is most notable on Instagram, with BOLD SNACKS at 2.6k, Chomps at 373, CLIF BAR at 124 posts. BOLD SNACKS's activity is particularly concentrated on Instagram. BOLD SNACKS posts far more on Instagram and TikTok than Chomps and CLIF BAR, while YouTube posting is similar between BOLD SNACKS and Chomps.
Estimated sponsored posts in BOLD SNACKS's top markets
BOLD SNACKS has the highest estimated sponsored-post volume in Brazil (3.1k posts, 95.4%), Portugal (19 posts, 0.6%), while Chomps has the highest estimated sponsored-post volume in United States (420 posts, 81.7%), Canada (24 posts, 4.7%), United Kingdom (21 posts, 4.1%), suggesting a North America focus.
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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