July 14, 2026

BOLD SNACKS Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 1.9k pieces of influencer content sponsored by BOLD SNACKS over the last 12 months.

This report breaks down where & how BOLD SNACKS invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with BOLD SNACKS, see here: BOLD SNACKS influencers.

Influencer activity throughout the year

BOLD SNACKS's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

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BOLD SNACKS's influencer activity by month

Number of sponsored posts

342Jul'25224Aug'25240Sep'25182Oct'25199Nov'25126Dec'25153Jan'26127Feb'26121Mar'26102Apr'2688May'2631Jun'26

BOLD SNACKS's sponsored post volume appears to trend upward over the 12-month period, rising from 153 posts in January to 126 in December. The peak month, July, reached 342 posts, 112% higher than the monthly average of 161.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of BOLD SNACKS's sponsored influencer collaborations break down by social platform:

  • Instagram: 1.5k posts (75.8%)
  • TikTok: 367 posts (19%)
  • YouTube: 102 posts (5.3%)
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BOLD SNACKS's influencer activity by platform

Share of sponsored content by social network

1.5kInstagram367TikTok102YouTube

Instagram influencer marketing is a clear focus for BOLD SNACKS.

Here are 3 examples of BOLD SNACKS's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

nix.luisa x BOLD SNACKS

nix.luisa
@nix.luisa
05 Sep, 25
1.1M
[...] não compre por aí, garanta no site @boldsnacks com nosso NIX.LUISA e economize. 💙 [...]

Influencer bio

Esse host é feita de muito café da manhã, rotina, disciplina, risada alta, fórmula 1, Deus, treinos & corrida 🇧🇷🍓🧋🌟🫐💌🧸🎀🏎️ comercial.nixluisa@gmail.com

Collaboration metrics

Post views1.1M
Post EMV $34.3k

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arthur_rosseto x BOLD SNACKS

arthur_rosseto
@arthur_rosseto
13 Sep, 25
136.1k
11.4k
[...] para um café especial e o combo da @BOLD SNACKS que faz parte da minha nutrição no [...]

Influencer bio

📍SP/PR Atleta profissional 📩 assessoria@arthurrosseto.com 🚜 Produtor de café

Collaboration metrics

Post views136.1k
Post EMV $3.3k

Get a free trial to find more data on influencer audiences, performance, and collaborations.

rolefamilia x BOLD SNACKS

rolefamilia
@rolefamilia
28 Mar, 26
163.4k
3.8k
Neste vídeo, vamos explorar Caçapava do Sul, no Rio Grande do Sul, um lugar reconhecido como Geoparque Mundial da UNESCO. Ao longo da jornada, passamos por impressionantes formações rochosas, como as Guaritas e a Pedra do Segredo, experimentamos alguns dos melhores azeites do mundo e mergulhamos na rica história da região. Também visitamos a histórica vila das Minas do Camaquã e ainda fazemos um bate-volta até Bagé para conhecer o fascinante Rincão do Inferno, dentre muitos outros lugares incríveis. CONTATOS (só clicar que vai direto pro WhatsApp): Guia Jacke- Tuna Ecoturismo: Chácara do Forte (Rita): AGPTEA (Ivanói): Olival Vila do Segredo: Fazenda e Novelaria Santa Marta: Casa de Cultura Juarez Teixeira: Abre de quarta a domingo das 10:00 às 17:00 (com pausa no almoço) Clube Harmonia: Contato pelo Instagram: / crharmonia ERRATA: Na Revolução Farroupilha, Caçapava foi Capital Farroupilha nos anos de 1839 e 1840, e no vídeo foi mencionado como 1939 e 1940. INSCREVA-SE NO NOSSO CANAL E NOS SIGA NO NOSSO INSTA (@rolefamilia) COMO APOIAR O PROJETO? 1) Seja membro deste canal e ganhe benefícios: / @rolefamilia 2) RESERVE PELOS NOSSOS LINKS Passagens: Seguros: Reservas de Hotéis: Passeios: 3) PARCERIAS OU PIX hahaha contato@rolefamilia.com.br 4) COMPRE NOSSO GUIA COMPLETO DE FLORIANÓPOLIS 5) RESOLVA SEU PROBLEMA COM ALGUM VOO COM NOSSA PARCEIRA LIBERFLY 6) COMPRA PRODUTOS BOLD COM NOSSO CUPOM DE DESCONTO (CUPOM: ROLEFAMILIA) 7) COMPRE ÓCULOS HUT COM NOSSO CUPOM DE DESCONTO (CUPOM: ROLEF10 para de óculos acima de R$ 139) FAQ Quero patrocinar o projeto, como faço? Mande um e-mail para contato@rolefamilia.com.br falando sobre suas intenções. Com qual programa vocês editam? Adobe Premiere Pro Adobe After Effects Em que site vocês pegam as músicas? No Artlist: Quais são seus equipamentos? Sony A7C ( Sony A6600 ( Lente Sigma 16mm 1.4 ( Lente Sigma 24-70mm 2.8 ( Drone DJI Air 2S ( GoPro Hero 10 ( Rode Video Mic Pro Plus ( Há quanto tempo estão dando uma volta ao mundo? Desde março de 2022 Vocês podem divulgar alguma coisa pra mim de graça? Não, já temos alguns projetos e causas que apoiamos e no momento não temos intenção de abrir esse leque. Posso utilizar as imagens do seu vídeo no meu canal? Não, o uso de nossas imagens é liberado sem necessidade de autorização apenas para canais de React, caso contrário não permitimos. O Bruno e a Paula são namorados? Não, nós somos irmãos É sobre o que o canal? O Rolê Família é um projeto de Volta ao Mundo em família, formado por 4 membros (Bruno, Paula, Marcos e Marta), no qual iremos mostrar através do nosso olhar lugares incríveis do Brasil e do Mundo. Além disso, temos 1052 objetivos com esse projeto, e vamos mostrando aqui para vocês a medida que formos completando eles! Além de mostrar lugares, também damos dicas de temas de áudio visual. OBS: Comentários desrespeitosos serão ocultados. Acreditamos que a internet é um ambiente onde as pessoas tem que aprender a fazer críticas construtivas com educação ao invés de fazer comentários com ataque, ódio e falta de educação e não vamos incentivar esse tipo de ação." 00:00:00 Introdução 00:02:15 O que é um Geoparque da UNESCO? 00:04:41 Capital Gaúcha da Geodiversidade 00:06:41 Portal do Bioma Pampa 00:07:19 Resumo do nosso roteiro 00:07:51 Pedra do Segredo 00:16:15 Casa de Cultura Juarez Teixeira 00:20:12 Forte Dom Pedro II 00:21:48 Caçapava do Sul e a Rev. Farroupilha 00:22:43 Olival Vila do Segredo 00:32:02 Chácara do Forte 00:33:03 UniPampa 00:35:08 Clube Harmonia e a resistência negra 00:39:52 As Guaritas 00:47:33 Pedra da Cruz 00:48:14 História Minas do Camaquã 00:54:17 Fazenda e Novelaria Santa Marta 01:04:55 Rincão do Inferno em Bagé

Influencer bio

Hey Guys! We are Bruno, Paula, Marcos and Marta! Together we travel around the world since 2022. This channel is about travel tips and audiovisual production.

Collaboration metrics

Post views163.4k
Post EMV $5.3k

Get a free trial to find more data on influencer audiences, performance, and collaborations.

If you break this down further by content type on Instagram, this is what it looks like:

  • Reels: 77.7%
  • Posts: 22.3%

💡 Related resource: How To Find Instagram Influencers.

Influencer audience size breakdown (by views)

For their top social platform (Instagram), here is a breakdown of the type of influencers BOLD SNACKS are collaborating with, by audience size.

Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.

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BOLD SNACKS's influencers average views (Instagram)

Based on each influencer's average views per post

<1K2.4%
1K-5K24.7%
5K-10K24.7%
10K-50K33.2%
50K-100K6.6%
100K-500K7.2%
500K+1.3%

BOLD SNACKS's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.

Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (198.3k avg views/post):

guigarec x BOLD SNACKS

guigarec
@guigarec
06 Sep, 25
15.2k
218
[...] 💙 CUPOM de desconto: 🏷️ GUIGAREC na @boldsnacks #gostosocomforça #bold #boldsnack [...]

Influencer bio

🟠 | Vamos por mais! ⚡️ | Criador da @correytreina_ 💼 | Criador da @cytcompanybr 🫵🏼 | Treine com a @cytclub 📫 | Contatoguigarec@gmail.com

Collaboration metrics

Post views15.2k
Post EMV $477

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on Instagram (8.6k avg views/post):

joneryoficial x BOLD SNACKS

joneryoficial
@joneryoficial
16 May, 26
14.9k
56
[...] o milagre que foi achar esse wafer da @boldsnacks Se o estalo da mordida não te [...]

Influencer bio

Receitas e dicas para uma vida mais saudável. 🥗🍎 Publi : joicozinha@jukebox.ag

Collaboration metrics

Post views14.9k
Post EMV $452

Get a free trial to find more data on influencer audiences, performance, and collaborations.

BOLD SNACKS's repeat partnerships

Out of 602 unique influencers in our dataset, 39 of them (6%) posted content for BOLD SNACKS in 3 or more separate calendar months. The most consistent partner is @nix.luisa, who has collaborated across 12 months with 50 total posts.

Here are 3 examples of BOLD SNACKS's repeat influencer partnerships, with links to the sponsored content.

nix.luisa x BOLD SNACKS

nix.luisa
@nix.luisa
05 Sep, 25
1.1M
[...] por aí, garanta no site @boldsnacks com nosso NIX.LUISA e [...]
nix.luisa
@nix.luisa
31 Mar, 26
23.5k
Até parece que o site da @boldsnacks ta com promoção e o cupom: [...]
nix.luisa
@nix.luisa
09 Dec, 25
20k
[...] Tube Speculoos de natal @boldsnacks (edição limitada com [...]

srsprodutosonline x BOLD SNACKS

srsprodutosonline
@srsprodutosonline
18 Jun, 26
827
4
[...] #fitness #wafer #creator @BOLD SNACKS
receitasfaceis0112
@receitasfaceis0112
31 Mar, 26
437
5
[...] #fyp #bold #barrinhas @BOLD SNACKS
srsprodutosonline
@srsprodutosonline
19 May, 26
423
2
[...] #videoviral #viral #fyp @BOLD SNACKS

liviakoeler x BOLD SNACKS

liviakoeler
@liviakoeler
18 Mar, 26
111k
3.2k
com @boldsnacks fica tudo 🍃zen🍃 aproveita [...]
liviakoeler
@liviakoeler
09 Apr, 26
91k
3.2k
gwr/ @boldsnacks ✨ cupom: LIVIAKOELER no site [...]
liviakoeler
@liviakoeler
27 May, 26
61.3k
981
[...] joga… esse pode 🗣️ a nova @boldsnacks Wafer tá ABSURDAMENTE [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

In our dataset, Brazil is where BOLD SNACKS had the most influencer activity. 95.6% of their live influencer content in the last 12 months was posted by Brazilian influencers.

Based on the percentage of influencer content per market, other important markets include:

  • United States (1.8%)
  • Portugal (0.5%)
  • Mexico (0.3%)
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BOLD SNACKS's influencer activity by market

Brazil95.6%
United States1.8%
Portugal0.5%
Mexico0.3%
India0.3%
Other1.5%

Here is another example of BOLD SNACKS collaborating with an influencer in Brazil.

lele.avila x BOLD SNACKS

lele.avila
@lele.avila
07 Jul, 25
514.6k
2.8k
Chegou a nova versão da BOLD Crunch, com mais proteína, novos sabores e suuuper crocante ✨ qual você vai provar primeiro? *publi

BOLD SNACKS's influencer activity vs. related brands

BOLD SNACKS competes in convenient, better-for-you snacking where taste tests and fitness/lifestyle creators influence trial. Chomps and CLIF BAR target similar on-the-go snack buyers and are strong comparators for influencer sampling and repeat-purchase strategy.

Total influencer content

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BOLD SNACKS vs. related brands influencer activity

Total sponsored posts tracked (last 12 months)

BOLD SNACKS
Chomps
CLIF BAR
1.9k1.8k536

BOLD SNACKS leads with 1.9k sponsored posts, marginally ahead of Chomps (1.8k posts) and CLIF BAR (536 posts). Across all three brands, the average volume is 1.4k posts, suggesting established influencer marketing investments.

By social platform

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BOLD SNACKS vs. related brands influencer activity (by social platform)

Sponsored posts by platform

BOLD SNACKS
Chomps
CLIF BAR
1.5k98539736780513410205InstagramTikTokYouTube

BOLD SNACKS leads on Instagram and YouTube, while Chomps leads on TikTok. The gap is most notable on Instagram, with BOLD SNACKS at 1.5k, Chomps at 985, CLIF BAR at 397 posts. BOLD SNACKS's activity is particularly concentrated on Instagram. BOLD SNACKS has far more Instagram posts than Chomps and CLIF BAR, while Chomps has more TikTok posts than BOLD SNACKS and CLIF BAR.

By geographical market

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BOLD SNACKS vs. related brands influencer activity (by country)

Estimated sponsored posts in BOLD SNACKS's top markets

BOLD SNACKS
Chomps
CLIF BAR
1.9k390351.5k3191000BrazilUnited StatesPortugal

BOLD SNACKS has the highest estimated sponsored-post volume in Brazil (1.9k posts, 95.6%), Portugal (10 posts, 0.5%), while Chomps has the highest estimated sponsored-post volume in United States (1.5k posts, 84.3%), Canada (72 posts, 4%), United Kingdom (63 posts, 3.5%), suggesting a North America focus.

Read more influencer strategy breakdowns

Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:

Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:

Frequently asked questions

BOLD SNACKS's top social channel for sponsored influencer content is Instagram (75.8% of their total content). On Instagram, Reels are their most-sponsored format, accounting for the majority of their sponsored Instagram content.

Based on our data, we did not detect significant discount code usage in BOLD SNACKS's influencer collaborations.

Some of BOLD SNACKS's recent partnerships include @eusoujonathanoliveira, @solfit.br, @nix.luisa, @monique.ruchell, @nagatapersonal. You can see list of BOLD SNACKS influencers here.

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