Fender Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 189 pieces of influencer content sponsored by Fender over the last 12 months.
This report breaks down where & how Fender invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Fender, see here: Fender influencers.
Influencer activity throughout the year
Fender's influencer campaigns are active year-round with notable month-to-month fluctuation. The two charts below show month-by-month data for:
- Total sponsored posts tracked
- Total views those posts generated
Fender's influencer activity by month
Number of sponsored posts
Fender's influencer output appears relatively consistent throughout the year, averaging about 15 sponsored posts per month. June recorded the highest volume at 24 posts (60% above average), while January was the quietest at 8 posts. No sponsored posts were tracked in February, which may suggest a planned pause in influencer activity.
Fender's influencer activity by month (views)
Total views on sponsored video posts
October generated the most views at 9.6M, while September recorded the least at 155.9k. Across all tracked posts in the 12-month window, average views per post were 125.9k. Interestingly, the highest-view month (October) does not align with peak post volume (June), which could indicate performance differences across months. At a quarterly level, performance is strongest in Q4 (Oct-Dec). The top-performing tracked post, by @maxcameo, generated 9.1M views.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Fender's sponsored influencer collaborations break down by social platform:
- YouTube: 78 posts (41.3%)
- Instagram: 77 posts (40.7%)
- TikTok: 34 posts (18%)
Fender's influencer activity by platform
Share of sponsored content by social network
YouTube influencer marketing is a clear focus for Fender.
Here are 3 examples of Fender's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
maxcameo x Fender
Influencer bio
Autor, Tätowierer, Naturcoach, Aktivist Podcaster, Youtuber 230k Vonne Straße innen Wald
Collaboration metrics
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trevvorb x Fender
Influencer bio
https://link.creatorto.co/ir-2132992-1 ⬆️ use for fender ad USMC infantry vet
Collaboration metrics
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jamiemorrissey x Fender
![YouTube post by @jamiemorrissey for Fender. Caption reads: [...] Hendrix-Foxy Lady
This was using the....](https://images.od.modash.io/c9ba84d61af98316989a0fffd4d7bb29fe2fd95a)
Influencer bio
Guitar and guitar related gear videos.
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on YouTube, this is what it looks like:
- Videos: 62.8%
- Shorts: 37.2%
💡 Related resource: How To Find YouTube Influencers.
Influencer audience size breakdown (by views)
For their top social platform (YouTube), here is a breakdown of the type of influencers Fender are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Fender's influencers average views (YouTube)
Based on each influencer's average views per post
Fender's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on YouTube (25.8k avg views/post):
guitarraviva x Fender
![YouTube post by @guitarraviva for Fender. Caption reads: @fender Vintera II [...].](https://images.od.modash.io/a62f508bd855fdd5919fbbd05b0013f09b13fd01)
Influencer bio
La escuela online para aprender a tocar la guitarra ¡¡Suscríbete para saberlo todo sobre la guitarra!! Aprende a tocar guitarra de manera fácil, y divertida con tutoriales de máxima calidad. Soy Carlos Asensio, fundador de Guitarraviva, y quiero ser tu profesor de guitarra junto al resto del equipo. Llevo desde el año 2011 al frente de Guitarraviva haciendo los tutoriales que me piden en los comentarios, e intentando llevar la cultura musical a todas las partes del mundo. CONTACTOS PARA NEGOCIOS/ MEDIA/ PRENSA SOLAMENTE: Contactar a través del formulario de contacto de la web de GUITARRAVIVA.COM ¡Ah! Y si quieres enviar algo al estudio de GUITARRAVIVA puedes hacerlo a: Guitarraviva Aptdo Correos 610 41500 - Alcalá de Gra Sevilla España
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on YouTube (8.2k avg views/post):
NickGranville x Fender
Influencer bio
Nick is a professional guitarist, teacher and session musician who has worked with artists as diverse as Chris De Burgh, Ronan Keating, Delta Goodrem, Steve Smith, Mike Stern, Joey Defrancesco, Eric Marienthal, Kurt Elling and on New Zealand's "Dancing with the Stars". Nick leads his own groups which play regularly including the major jazz festivals in NZ and is a founding member of the Wellington Jazz Orchestra. He has released five CD's as a band leader and has played on many, many records, film scores, TV programs and radio programs. He has taught and taken workshops at the New Zealand School of Music, Goodtime music academy, Musicworks stores, Christchurch Jazz school (CPIT), Otago University, Auckland University and at jazz festivals all around NZ. Nick has performed around the world and recorded in the best studios (including Capitol recording studio A in Los Angeles). He hold a masters degree with first class honours in jazz performance from the University of Auckland.
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Fender's repeat partnerships
Out of 137 unique influencers in our dataset, 6 of them (4%) posted content for Fender in 3 or more separate calendar months. The most consistent partner is @williamjohnbennettiii, who has collaborated across 6 months with 9 total posts. @williamjohnbennettiii alone accounts for 5% of all tracked sponsored content.
Here are 3 examples of Fender's repeat influencer partnerships, with links to the sponsored content.
williamjohnbennettiii x Fender
![YouTube post by @williamjohnbennettiii for Fender. Caption reads: [...] board.
Signal Chain is:
@fender 62 AVRI....](https://images.od.modash.io/78fb52f0aeb2c7c702914642fd8c9f1e0722f890)
![YouTube post by @williamjohnbennettiii for Fender. Caption reads: [...] excited to help launch the new Fender....](https://images.od.modash.io/359580baaef6da69326791c138c46cc1af6f17af)
BrettKingman x Fender
![YouTube post by @BrettKingman for Fender. Caption reads: https://www.fender.com
The Fender Player II [...].](https://images.od.modash.io/9aefd02337967950e55b13374b3abd8d79a724bb)
![YouTube post by @BrettKingman for Fender. Caption reads: https://fender.com
Fender's 2025 American [...].](https://images.od.modash.io/7fe352c11764a456bf960e28b36d07f66ae648ef)
JasonTMays x Fender
![YouTube post by @JasonTMays for Fender. Caption reads: [...] — from recent American made Fender releases.....](https://images.od.modash.io/d7d4f744968e262bb2e1852367a6afd14f960381)
![YouTube post by @JasonTMays for Fender. Caption reads: [...] of one of the most enduring Fender....](https://images.od.modash.io/c81890ce94e3d5408dd6a66df88cde4212183b66)
![YouTube post by @JasonTMays for Fender. Caption reads: [...] relationship with the @fender Mustang — a....](https://images.od.modash.io/483f1dce303d0affe123b274b827de6570526caf)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Fender had the most influencer activity. 55.1% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (8.8%)
- Brazil (6.9%)
- Mexico (4.1%)
Fender's influencer activity by market
Here is another example of Fender collaborating with an influencer in United States.
ryancichon x Fender
Fender's influencer activity vs. related brands
Fender competes for musicians and creators in the guitar ecosystem where artist partnerships and performance content are central. Gibson is the closest direct instrument rival, while Universal Musiek overlaps on music culture and artist-driven marketing that competes for the same creator attention.
Total influencer content
Fender vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Universal Musiek leads with 334 sponsored posts, significantly outpacing Fender (189 posts) and Gibson (90 posts). Across all three brands, the average volume is 204 posts, indicating limited or experimental influencer activity. Universal Musiek has several times more total posts than Fender or Gibson.
By social platform
Fender vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Fender leads on YouTube, while Universal Musiek has the most activity on Instagram and TikTok. The gap is most notable on Instagram, with Universal Musiek at 248, Fender at 77, Gibson at 69 posts. Gibson's activity is particularly concentrated on Instagram. Universal Musiek posts several times more than Fender or Gibson on Instagram and TikTok, while Fender posts several times more than Universal Musiek on YouTube.
By geographical market
Fender vs. related brands influencer activity (by country)
Estimated sponsored posts in Fender's top markets
Fender has the highest estimated sponsored-post volume in United States (104 posts, 55.1%), United Kingdom (17 posts, 8.8%), while Universal Musiek has the highest estimated sponsored-post volume in Brazil (70 posts, 21.1%), India (25 posts, 7.5%). Looking at United States specifically, the split is Fender at 104 posts (55.1%), Universal Musiek at 53 posts (15.9%), Gibson at 50 posts (55.9%). Fender's strength in United States and United Kingdom may indicate a home-market focus, while Universal Musiek shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 2 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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