Fender Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 825 pieces of influencer content sponsored by Fender over the last 12 months.
This report breaks down where & how Fender invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Fender, see here: Fender influencers.
Influencer activity throughout the year
Fender's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Fender's influencer activity by month
Number of sponsored posts
Fender's influencer output appears relatively consistent throughout the year, averaging about 69 sponsored posts per month. April recorded the highest volume at 100 posts (45% above average), while September was the quietest at 29 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Fender's sponsored influencer collaborations break down by social platform:
- TikTok: 494 posts (59.9%)
- YouTube: 314 posts (38.1%)
- Instagram: 17 posts (2.1%)
Fender's influencer activity by platform
Share of sponsored content by social network
Content format by platform
Share of all sponsored posts.
TikTok influencer marketing is a clear focus for Fender.
Here are 2 examples of Fender's recent sponsored collaborations (one each for TikTok, YouTube).
keemoakes x Fender
Influencer bio
💌Collabs:Jamarreeoakes300@gmail.com
Collaboration metrics
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landonbailey x Fender
![YouTube post by @landonbailey for Fender. Caption reads: [...] 🛒 StewMac 🛒 Musician's Friend 🛒 Fender 🛒....](https://images.od.modash.io/ad9940d31c1c26a8ce219d9ac3b646934b381815)
Influencer bio
Play guitar and have fun! Links to product sites may be from affiliate programs I receive compensation from affiliate programs of which I am a partner
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 97.4%
- Carousels: 2.6%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Fender are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Fender's influencers average views (TikTok)
Based on each influencer's average views per post
Fender's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (461.5k avg views/post):
harryseaton x Fender
Influencer bio
Playing as many guitar riffs as I can 🔥
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (1.4k avg views/post):
zealousguitar x Fender
![TikTok post by @zealousguitar for Fender. Caption reads: [...] prewired pickguards. From 03/08-03/14,....](https://images.od.modash.io/76b5cd0e10bf1dcbc92072bdf1a7d2be84f31298)
Influencer bio
🎸 Rock/Anime/Game Guitarist | MI Hollywood | DM For Requests!🎶
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Fender's repeat partnerships
Out of 306 unique influencers in our dataset, 19 of them (6%) posted content for Fender in 3 or more separate calendar months. The most consistent partner is @nickmobassman, who has collaborated across 10 months with 32 total posts. @JayceAllanGuitar alone accounts for 5% of all tracked sponsored content.
Here are 3 examples of Fender's repeat influencer partnerships, with links to the sponsored content.
GetOffset x Fender
![YouTube post by @GetOffset for Fender. Caption reads: [...] on Sweetwater: Shopping at Fender: Buying....](https://images.od.modash.io/105f605c97af4b2234eb7d3cba1e9fa2c4a2d3a6)
![YouTube post by @GetOffset for Fender. Caption reads: [...] on Sweetwater: Shopping at Fender: Buying....](https://images.od.modash.io/6a2367d8a1b653d3527dae818f0c75be801b70a1)
![YouTube post by @GetOffset for Fender. Caption reads: [...] on Sweetwater: Shopping at Fender: Buying....](https://images.od.modash.io/a97e6bb7977431365e9a8da5a1ba85ed64517862)
landonbailey x Fender
![YouTube post by @landonbailey for Fender. Caption reads: [...] 🛒 Musician's Friend 🛒 Fender 🛒 Guitar....](https://images.od.modash.io/0eac8883bfd019a9b8103c40a736f7cc7c14b4cc)
![YouTube post by @landonbailey for Fender. Caption reads: [...] on the controversy surrounding Fender 💬....](https://images.od.modash.io/2e1d71807cfe28658c78912a05971a463f3ef00c)
JasonTMays x Fender
![YouTube post by @JasonTMays for Fender. Caption reads: [...] get this out of the way, the Fender Vintera....](https://images.od.modash.io/09c6beca304fa87013212f9dd4de0c0154e89c2e)
![YouTube post by @JasonTMays for Fender. Caption reads: [...] not be as ubiquitous as the Fender....](https://images.od.modash.io/374846236155ea917745be3cf4d97a3182e8497d)
![YouTube post by @JasonTMays for Fender. Caption reads: [...] and storytelling. AFFILATES @fender :....](https://images.od.modash.io/21a3266e592e021bdf052afe0b8bf9f9268bcc30)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Fender had the most influencer activity. 48.6% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Japan (12.4%)
- United Kingdom (7.4%)
- Brazil (6.7%)
Fender's influencer activity by market
Here is another example of Fender collaborating with an influencer in United States.
stephdotfm x Fender
![TikTok post by @stephdotfm for Fender. Caption reads: [...] girlhood back to guitar with the @Fender....](https://images.od.modash.io/e9ccc70e7bca62561b7666f470bcc27ab659d04b)
Fender's influencer activity vs. related brands
Gibson is Fender’s most direct competitor in guitars and related music gear, competing for many of the same musicians and creators. Universal Music is a major force in the broader music ecosystem and competes for artist relationships and influence within the same category.
Total influencer content
Fender vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Universal Musiek leads with 3.5k sponsored posts, significantly outpacing Gibson (1.9k posts) and Fender (825 posts). Across all three brands, the average volume is 2k posts, indicating mature, scaled influencer programs. Universal Musiek has more total posts than Fender and Gibson combined.
By social platform
Fender vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Fender leads on YouTube, while Universal Musiek has the most activity on Instagram and TikTok. The gap is most notable on Instagram, with Universal Musiek at 2.9k, Gibson at 1.6k, Fender at 17 posts. Gibson's activity is particularly concentrated on Instagram. Instagram activity is much higher for Gibson and Universal Musiek than for Fender.
By geographical market
Fender vs. related brands influencer activity (by country)
Estimated sponsored posts in Fender's top markets
Gibson has the highest estimated sponsored-post volume in United States (963 posts, 51.8%), Japan (123 posts, 6.6%), while Universal Musiek has the highest estimated sponsored-post volume in Brazil (954 posts, 27.6%), Mexico (225 posts, 6.5%), while Fender leads in United Kingdom with 61 posts (7.4%). Looking at United States specifically, the split is Gibson at 963 posts (51.8%), Fender at 401 posts (48.6%), Universal Musiek at 335 posts (9.7%). Fender's strength in United Kingdom may indicate a home-market focus, while Universal Musiek shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Gibson's Influencer Marketing Strategy
- Universal Musiek's Influencer Marketing Strategy
- GROWNSY's Influencer Marketing Strategy
- Dynamic Color's Influencer Marketing Strategy
- Based BodyWorks's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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