Havaianas Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 2.4k pieces of influencer content sponsored by Havaianas over the last 12 months.

This report breaks down where & how Havaianas invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Havaianas, see here: Havaianas influencers.

Influencer activity throughout the year

Havaianas's influencer marketing output shows strong seasonal variation, with some months seeing 3x or more activity than others. The chart below shows month-by-month data for total sponsored posts tracked.

Havaianas's influencer activity appears to have tapered over the year, from 37 posts in January down to 77 in December. June was the busiest month at 720 posts, 264% above the monthly average.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Havaianas's sponsored influencer collaborations break down by social platform:

• Instagram: 1.3k posts (52.9%)
• TikTok: 1.1k posts (46.8%)
• YouTube: 8 posts (0.3%)

Instagram influencer marketing is a clear focus for Havaianas.

Here are 3 examples of Havaianas's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

alvxaro x Havaianas

alvxaro

@alvxaro

29 May, 26

11.1M

500.4k

[...] o ritmo e o uniforme no pé pra torcer: @havaianas! 🩴 #publi

Influencer bio

eu ando na selva braba! eu rio na cara do perigo HA HA HÁ

Collaboration metrics

Post views11.1M

Post EMV $383.6k

More influencer data

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_tioguh x Havaianas

_tioguh

@_tioguh

02 Jul, 26

30.4M

145.8k

Não tem jeito, quando as @Havaianas o molho brasileiro ativa na hora rs! [...]

Influencer bio

insta: @tioguh_ tioguh@mesa42.com.br

Collaboration metrics

Post views30.4M

Post EMV $615.3k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

diogodefante x Havaianas

diogodefante

@diogodefante

01 Aug, 25

268.5k

8k

[...] otário. Vídeo completo lá no canal da Havaianas no Youtube. @havaianas *publi

Influencer bio

Um canal de humor voltado pra comédia com o objetivo de fazer rir. Não gostou, rala.

Collaboration metrics

Post views268.5k

Post EMV $8.9k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find Instagram Influencers.

Influencer audience size breakdown (by views)

With 32% of partnerships featuring creators averaging 10K-50K views, Havaianas's strategy suggests cost-efficiency and engagement-focused partnerships.

Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (1.4M avg views/post):

mariamartinn x Havaianas

mariamartinn

@mariamartinn

15 Jun, 26

1.6M

32.4k

[...] @massimodutti 5799/555/711 Chanclas @havaianaseurope x @isabelmarant ‘Maxi Puff Black’ [...]

Influencer bio

tiktok: @meri99mps @verticalgroup

Collaboration metrics

Post views1.6M

Post EMV $51.2k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on Instagram (6.4k avg views/post):

alexlovelies x Havaianas

alexlovelies

@alexlovelies

06 Jul, 26

296

🍒 on en pense quoi de ce look? Ceinturée ou longue, pochette ou petit sac? La couleur est dingue, elle est très agréable à porter et elle a des poches!!!! 🧚🏻‍♀️ #summerdresses #fashionoutfit #sandale Certains produits offerts

Influencer bio

Cool girl who loves shoes 🩰 💌alexlovelies@gmail.com

Collaboration metrics

Post likes296

Post EMV $30

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

Havaianas's repeat partnerships

catialuis7 x Havaianas

catialuis7

@catialuis7

19 Sep, 25

12.8k

406

[...] @Nike @New Balance @ZARA @Havaianas @UGG® @Sephora Portugal [...]

catialuis7

@catialuis7

16 Oct, 25

6.5k

368

[...] @Nike @UGG® @New Balance @Havaianas @Perfumarias Primor Portugal [...]

catialuis7

@catialuis7

18 Oct, 25

5.5k

294

[...] @Perfumerías Primor @Havaianas @BERSHKA @Primark

nallandamargarida x Havaianas

nallandamargarida

@nallandamargarida

11 Oct, 25

10.6k

493

grwm cheia de ginga com @Havaianas #publi

nallandamargarida

@nallandamargarida

17 Feb, 26

7.3k

896

Sapucaí com @Havaianas 🇧🇷 garantindo toda minha [...]

nallandamargarida

@nallandamargarida

09 Jun, 26

4.2k

330

[...] DO MOLHO BRASILEIRO 🇧🇷 @Havaianas #publi

goodmannersstyle x Havaianas

goodmannersstyle

@goodmannersstyle

25 May, 26

111.3k

1.5k

Seriously one of my fave outfits on hols bikini with shorts and a shirt and a big beach bag full of multiple things including UNO (always loved it) 🩷 also my hair doesn’t get styled at all 🤣 #holidayoutfit #summeroutfitideas (ad/includes some pr)

goodmannersstyle

@goodmannersstyle

26 Jul, 26

99.4k

1.1k

Ok the trousers I am fully in love with 🧡 the style the fit the colour! Also these will definitely transition into autumn too (not that I’m talking autumn just yet too early 😂) I’ll link in stories and ShopMy ad(includes pr)

goodmannersstyle

@goodmannersstyle

19 Jun, 26

4.5k

Everything I wore in Barcalona with a carry on case! ad(includes some pr) Realised flip flops are really the only footwear you need! A couple of good bikinis that work with all outfits for the pool/beach Fun holiday jewellery A cute little bag that will go with all evenings looks Obsessed with these Dragon Diffusion bags and this one is in the sale! Cute dresses that work for day and night Shorts and cute tops that you can mix and match A shirt to throw over swimwear and lace shorts that work for day and night Classic black flip flops work so hard Pops of colour and blouses that work for different looks Seriously flip flops are all you need imo 😂

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (12.5%)
• United States (12%)
• France (9.3%)

Here is another example of Havaianas collaborating with an influencer in Brazil.

giobenevenuto x Havaianas

giobenevenuto

@giobenevenuto

19 Jun, 26

27.3M

108.1k

[...] 🇧🇷🩴 Eu já tô pronta pra torcer de @Havaianas no pé!

Havaianas's influencer activity vs. related brands

HEYDUDE and Steve Madden both compete in the casual footwear space, overlapping with Havaianas on comfort-driven, lifestyle-oriented shoes and sandals. They also target similar broad consumer audiences and rely heavily on fashion/lifestyle marketing channels.

Total influencer content

HEYDUDE leads with 34.3k sponsored posts, significantly outpacing Steve Madden (12.5k posts) and Havaianas (2.4k posts). Across all three brands, the average volume is 16.4k posts, indicating mature, scaled influencer programs. HEYDUDE has far more total posts than Havaianas and Steve Madden.

By social platform

Among these brands, Steve Madden leads on Instagram and YouTube and HEYDUDE leads on TikTok. The gap is most notable on TikTok, with HEYDUDE at 32.9k, Steve Madden at 5.9k, Havaianas at 1.1k posts. HEYDUDE's activity is particularly concentrated on TikTok. HEYDUDE has far more TikTok posts than Havaianas and Steve Madden.

By geographical market

HEYDUDE has the highest estimated sponsored-post volume in United States (23k posts, 66.5%), United Kingdom (1.1k posts, 3.2%), South Africa (1.1k posts, 3.1%), while Steve Madden leads in India with 586 posts (4.7%), while Havaianas leads in Brazil with 570 posts (23.8%). Looking at United States specifically, the split is HEYDUDE at 23k posts (66.5%), Steve Madden at 5.6k posts (44.8%), Havaianas at 287 posts (12%).