Havaianas Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 3.9k pieces of influencer content sponsored by Havaianas over the last 12 months.
This report breaks down where & how Havaianas invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Havaianas, see here: Havaianas influencers.
Influencer activity throughout the year
Havaianas's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Havaianas's influencer activity by month
Number of sponsored posts
Havaianas's sponsored post volume appears to trend upward over the 12-month period, rising from 158 posts in January to 578 in December. The peak month, December, reached 578 posts, 77% higher than the monthly average of 326.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Havaianas's sponsored influencer collaborations break down by social platform:
- Instagram: 3.0k posts (77.5%)
- TikTok: 874 posts (22.4%)
- YouTube: 5 posts (0.1%)
Havaianas's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Havaianas.
Here are 3 examples of Havaianas's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
vinijr x Havaianas
Influencer bio
@institutovinijr
Collaboration metrics
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eusoutet x Havaianas
![TikTok post by @eusoutet for Havaianas. Caption reads: [...] o mundo 😜 a coleção do @Vini Jr. com....](https://images.od.modash.io/c8cba0bfc590e95770b664e86f416aa1a36e863b)
Influencer bio
Publi: tet@povcreators.com.br ⬇️ Todos os vídeos canal Tet Trem
Collaboration metrics
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diogodefante x Havaianas
![YouTube post by @diogodefante for Havaianas. Caption reads: [...] otário. Vídeo completo lá no canal da....](https://images.od.modash.io/324da8bc31a1fba80ec2a22d3e2ee284643366db)
Influencer bio
Um canal de humor voltado pra comédia com o objetivo de fazer rir. Não gostou, rala.
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 52.7%
- Posts: 47.3%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers Havaianas are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Havaianas's influencers average views (Instagram)
Based on each influencer's average views per post
Havaianas's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (6.3M avg views/post):
brunamarquezine x Havaianas
![Instagram post by @brunamarquezine for Havaianas. Caption reads: [...] esforço. 🩴 Pares originais do Brasil....](https://images.od.modash.io/ecd476b9c01590deb4be25f2c8e60bba909bb083)
Influencer bio
brunamarquezine@coolabdigital.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (9.4k avg views/post):
hopemarsh x Havaianas
Influencer bio
London all things fashion & lifestyle💋 Contact : hopemarsh@mcsaatchisocial.com Tiktok & Youtube - @hopemarsh
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Havaianas's repeat partnerships
Out of 3.1k unique influencers in our dataset, 24 of them (1%) posted content for Havaianas in 3 or more separate calendar months. The most consistent partner is @havaianas.us, who has collaborated across 9 months with 24 total posts.
Here are 3 examples of Havaianas's repeat influencer partnerships, with links to the sponsored content.
catialuis7 x Havaianas
![TikTok post by @catialuis7 for Havaianas. Caption reads: [...] @Nike @New Balance @ZARA @Havaianas @UGG®....](https://images.od.modash.io/a9ab465e4555b53e533ab8600113fcfd764b117f)
![TikTok post by @catialuis7 for Havaianas. Caption reads: [...] @ZARA @BERSHKA @Mango @UGG® @Havaianas....](https://images.od.modash.io/de7faacf9ed918a4e10c93e5da98948571083546)
![TikTok post by @catialuis7 for Havaianas. Caption reads: [...] @SHEIN @maccosmetics @Nike @Havaianas @UGG®....](https://images.od.modash.io/8206cc90bc392811b251e8594645ba40eebfe24e)
goodmannersstyle x Havaianas
![Instagram post by @goodmannersstyle for Havaianas. Caption reads: [...] @sezane 2 @anthropologieeu 3....](https://images.od.modash.io/b79ee89fb45966523dc0db9182dadc8c519941e4)
![Instagram post by @goodmannersstyle for Havaianas. Caption reads: [...] @_beyond_nine Flip flops @havaianaseurope....](https://images.od.modash.io/cfe13215ada14e8725757f4ab3460c4b0969692d)
nallandamargarida x Havaianas
![Instagram post by @nallandamargarida for Havaianas. Caption reads: [...] do Brasil desde 1962 🇧🇷 @havaianas #publi.](https://images.od.modash.io/473c78e34abf6182583a7bb984988788a0f00a72)
![Instagram post by @nallandamargarida for Havaianas. Caption reads: @havaianas garantindo o estilo de todo [...].](https://images.od.modash.io/34fe361f406107d3bbf49d9f2495a520e347a296)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, Brazil is where Havaianas had the most influencer activity. 44.9% of their live influencer content in the last 12 months was posted by Brazilian influencers.
Based on the percentage of influencer content per market, other important markets include:
- United States (8.6%)
- Philippines (8.3%)
- United Kingdom (5%)
Havaianas's influencer activity by market
Here is another example of Havaianas collaborating with an influencer in Brazil.
patrickmunozz x Havaianas
![TikTok post by @patrickmunozz for Havaianas. Caption reads: [...] pronto pra curtir uma praia 😎 tá de....](https://images.od.modash.io/e212ef23322df8d796261956bafa9540dbac1637)
Havaianas's influencer activity vs. related brands
Havaianas competes with HEYDUDE and Hunter Boots in casual, lifestyle footwear, sharing overlapping seasonal demand and influencer-led styling and travel content.
Total influencer content
Havaianas vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
HEYDUDE leads with 32.3k sponsored posts, significantly outpacing Havaianas (3.9k posts) and Hunter Boots (2.1k posts). Across all three brands, the average volume is 12.8k posts, indicating mature, scaled influencer programs. HEYDUDE has many more total posts than Havaianas and Hunter Boots.
By social platform
Havaianas vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Havaianas leads on Instagram and YouTube, while HEYDUDE leads on TikTok. The gap is most notable on TikTok, with HEYDUDE at 31.1k, Havaianas at 874, Hunter Boots at 608 posts. Havaianas's activity is particularly concentrated on Instagram. On TikTok, HEYDUDE has far more posts than Havaianas and Hunter Boots.
By geographical market
Havaianas vs. related brands influencer activity (by country)
Estimated sponsored posts in Havaianas's top markets
HEYDUDE has the highest estimated sponsored-post volume in United States (21k posts, 65.8%), United Kingdom (1.4k posts, 4.2%), Mexico (1.3k posts, 3.9%), suggesting a North America focus, while Havaianas has the highest estimated sponsored-post volume in Brazil (1.8k posts, 44.9%), Philippines (324 posts, 8.3%), while Hunter Boots leads in Japan with 208 posts (9.8%). Looking at United States specifically, the split is HEYDUDE at 21k posts (65.8%), Hunter Boots at 732 posts (34.5%), Havaianas at 336 posts (8.6%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- HEYDUDE's Influencer Marketing Strategy
- Hunter Boots's Influencer Marketing Strategy
- Women's Best's Influencer Marketing Strategy
- Feelingirl's Influencer Marketing Strategy
- PALMERS's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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