Havaianas Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 619 pieces of influencer content sponsored by Havaianas over the last 12 months.
This report breaks down where & how Havaianas invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Havaianas, see here: Havaianas influencers.
Influencer activity throughout the year
Havaianas's influencer campaigns are active year-round with notable month-to-month fluctuation. The two charts below show month-by-month data for:
- Total sponsored posts tracked
- Total views those posts generated
Havaianas's influencer activity by month
Number of sponsored posts
Havaianas's sponsored post volume peaks in May with 100 posts, 92% higher than the monthly average of 52. January recorded the lowest activity at 6 posts, 88% below average.
Havaianas's influencer activity by month (views)
Total views on sponsored video posts
December generated the most views at 20.9M, while January recorded the least at 119.1k. Across all tracked posts in the 12-month window, average views per post were 198.2k. Interestingly, the highest-view month (December) does not align with peak post volume (May), which could indicate performance differences across months. The top-performing tracked post, by @patrickmunozz, generated 13.6M views.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Havaianas's sponsored influencer collaborations break down by social platform:
- Instagram: 454 posts (73.3%)
- TikTok: 164 posts (26.5%)
- YouTube: 1 posts (0.2%)
Havaianas's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Havaianas.
Here are 3 examples of Havaianas's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
flaviakk x Havaianas
![Instagram post by @flaviakk for Havaianas. Caption reads: [...] né? E todos eles têm algo em comum:....](https://images.od.modash.io/e0c4bab18aa2ca7adb07172b8bbc2b14c020ba7b)
Influencer bio
✶ publicitária & blogueira ⭑ faço curadoria de tudo que é chic de la chic ❥ tentando ser minha própria it girl 💌 oi@flaviakk.com | SP
Collaboration metrics
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patrickmunozz x Havaianas
![TikTok post by @patrickmunozz for Havaianas. Caption reads: [...] pronto pra curtir uma praia 😎 tá de....](https://images.od.modash.io/e212ef23322df8d796261956bafa9540dbac1637)
Influencer bio
Te ensino a se vestir bem de forma prática Pegue seu combo aqui embaixo 👇🏻
Collaboration metrics
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evangelis. x Havaianas
![YouTube post by @evangelis. for Havaianas. Caption reads: [...] flip flops:....](https://images.od.modash.io/75e795fb0505a28fd564b9d80a2be6546a004bde)
Influencer bio
Welcome to my channel ♡ Thank you for any support! - Make sure to follow my other socials for your Dose of E -
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
- Posts: 55.5%
- Reels: 44.5%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers Havaianas are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Havaianas's influencers average views (Instagram)
Based on each influencer's average views per post
Havaianas's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (1.7M avg views/post):
camilacoelho x Havaianas
Influencer bio
Share LOVE wherever you go! Founder @elaluz & @camilacoelhocollection @epilepsyfdn Ambassador & Board Member💜
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (9.1k avg views/post):
hopemarsh x Havaianas
Influencer bio
London all things fashion & lifestyle💋 Contact : hopemarsh@mcsaatchisocial.com Tiktok & Youtube - @hopemarsh
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Havaianas's repeat partnerships
Out of 484 unique influencers in our dataset, 15 of them (3%) posted content for Havaianas in 3 or more separate calendar months. The most consistent partner is @catialuis7, who has collaborated across 5 months with 9 total posts.
Here are 3 examples of Havaianas's repeat influencer partnerships, with links to the sponsored content.
catialuis7 x Havaianas
![TikTok post by @catialuis7 for Havaianas. Caption reads: [...] @Nike @New Balance @ZARA @Havaianas @UGG®....](https://images.od.modash.io/a9ab465e4555b53e533ab8600113fcfd764b117f)
![TikTok post by @catialuis7 for Havaianas. Caption reads: [...] @ZARA @BERSHKA @Mango @UGG® @Havaianas....](https://images.od.modash.io/de7faacf9ed918a4e10c93e5da98948571083546)
![TikTok post by @catialuis7 for Havaianas. Caption reads: [...] @SHEIN @maccosmetics @Nike @Havaianas @UGG®....](https://images.od.modash.io/8206cc90bc392811b251e8594645ba40eebfe24e)
twolostkids x Havaianas
lenamahfouf x Havaianas
![Instagram post by @lenamahfouf for Havaianas. Caption reads: [...] de la ville… tout ça en @havaianaseurope (je....](https://images.od.modash.io/1ca0047c4cdaa34a6d67e3795b485168a7526b63)
![Instagram post by @lenamahfouf for Havaianas. Caption reads: [...] à Tokyo? » 🩴🍡🌸
wearing @havaianaseurope....](https://images.od.modash.io/778847d1d2c6a73310694fedbda99ab4ffe90c78)
![Instagram post by @lenamahfouf for Havaianas. Caption reads: [...] retire les talons, et avec @havaianaseurope....](https://images.od.modash.io/a1465869aae4927458d96f95f9a4a29ec2eab1b6)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, Brazil is where Havaianas had the most influencer activity. 46.9% of their live influencer content in the last 12 months was posted by Brazilian influencers.
Based on the percentage of influencer content per market, other important markets include:
- United States (9.2%)
- United Kingdom (7%)
- Thailand (7%)
Havaianas's influencer activity by market
Here is another example of Havaianas collaborating with an influencer in Brazil.
eumatheusbessa x Havaianas
![TikTok post by @eumatheusbessa for Havaianas. Caption reads: [...] sempre bem acompanhado das minhas @Havaianas....](https://images.od.modash.io/af63e7d090e5aa5afbd71e03e36c9e0049c999a0)
Havaianas's influencer activity vs. related brands
HEYDUDE and Steve Madden both compete in casual, fashion-forward footwear where Havaianas plays, targeting similar shoppers looking for everyday comfort and trend-led styles. They’re strong peer brands in the broader shoe and lifestyle accessories market.
Total influencer content
Havaianas vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Steve Madden leads with 1.6k sponsored posts, significantly outpacing HEYDUDE (702 posts) and Havaianas (619 posts). Across all three brands, the average volume is 965 posts, suggesting moderate but consistent investment. Steve Madden has more than twice as many total posts as Havaianas and HEYDUDE.
By social platform
Havaianas vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, Steve Madden leads on Instagram and TikTok and HEYDUDE leads on YouTube. The gap is most notable on TikTok, with Steve Madden at 810, HEYDUDE at 182, Havaianas at 164 posts. Havaianas's activity is particularly concentrated on Instagram. On TikTok, Steve Madden has several times more posts than Havaianas and HEYDUDE.
By geographical market
Havaianas vs. related brands influencer activity (by country)
Estimated sponsored posts in Havaianas's top markets
Steve Madden has the highest estimated sponsored-post volume in United States (915 posts, 58.1%), India (101 posts, 6.4%), Canada (57 posts, 3.6%), suggesting a North America focus, while Havaianas has the highest estimated sponsored-post volume in Brazil (290 posts, 46.9%), United Kingdom (43 posts, 7%), while HEYDUDE leads in Mexico with 18 posts (2.5%). Looking at United States specifically, the split is Steve Madden at 915 posts (58.1%), HEYDUDE at 509 posts (72.5%), Havaianas at 57 posts (9.2%). Havaianas's strength in United Kingdom may indicate a home-market focus, while Steve Madden shows broader regional investment.
Read more influencer strategy breakdowns
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