Havaianas Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 4.4k pieces of influencer content sponsored by Havaianas over the last 12 months.
This report breaks down where & how Havaianas invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Havaianas, see here: Havaianas influencers.
Influencer activity throughout the year
Havaianas's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Havaianas's influencer activity by month
Number of sponsored posts
Havaianas's sponsored post volume peaks in May with 589 posts, 61% higher than the monthly average of 365. January recorded the lowest activity at 159 posts, 56% below average.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Havaianas's sponsored influencer collaborations break down by social platform:
- Instagram: 3.4k posts (77.7%)
- TikTok: 970 posts (22.1%)
- YouTube: 8 posts (0.2%)
Havaianas's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Havaianas.
Here are 3 examples of Havaianas's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
vinijr x Havaianas
Influencer bio
@institutovinijr
Collaboration metrics
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caiocabral_ x Havaianas
![TikTok post by @caiocabral_ for Havaianas. Caption reads: [...] a resenha e o molho da torcida 😮💨🩴....](https://images.od.modash.io/cf16eaa5ffae020ff51df879272ee04145b8f9f7)
Influencer bio
🏋🏻♀️PERSONAL TRAINER 🥷 CRIADOR DE CONTEÚDO E PAI 📧 caiocabral@sidegroup.com.br 👇FAVORITOS BAW: CUPOM:CAIOBAW
Collaboration metrics
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diogodefante x Havaianas
![YouTube post by @diogodefante for Havaianas. Caption reads: [...] otário. Vídeo completo lá no canal da....](https://images.od.modash.io/324da8bc31a1fba80ec2a22d3e2ee284643366db)
Influencer bio
Um canal de humor voltado pra comédia com o objetivo de fazer rir. Não gostou, rala.
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 53.2%
- Posts: 46.8%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers Havaianas are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Havaianas's influencers average views (Instagram)
Based on each influencer's average views per post
Havaianas's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (5.5M avg views/post):
sashameneghel x Havaianas
Influencer bio
creative director @mondepars 🇧🇷 sasha@coolabdigital.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (8.1k avg views/post):
glitterada x Havaianas
Influencer bio
Dj | Designer | Artista :) RJ 💌 glitterada@lumicriativa.com 🌈 Link com tudo da Glitterada p vc!
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Havaianas's repeat partnerships
Out of 3.4k unique influencers in our dataset, 24 of them (1%) posted content for Havaianas in 3 or more separate calendar months. The most consistent partner is @havaianas.us, who has collaborated across 10 months with 32 total posts.
Here are 3 examples of Havaianas's repeat influencer partnerships, with links to the sponsored content.
nallandamargarida x Havaianas
![Instagram post by @nallandamargarida for Havaianas. Caption reads: [...] do molho brasileiro 🇧🇷 @havaianas #publi.](https://images.od.modash.io/5fe35dbb9d7bca305c9c21cfc946603f87242abf)
![Instagram post by @nallandamargarida for Havaianas. Caption reads: [...] do Brasil desde 1962 🇧🇷 @havaianas #publi.](https://images.od.modash.io/473c78e34abf6182583a7bb984988788a0f00a72)
goodmannersstyle x Havaianas
![Instagram post by @goodmannersstyle for Havaianas. Caption reads: [...] @sezane 2 @anthropologieeu 3....](https://images.od.modash.io/b79ee89fb45966523dc0db9182dadc8c519941e4)
![Instagram post by @goodmannersstyle for Havaianas. Caption reads: [...] @_beyond_nine Flip flops @havaianaseurope....](https://images.od.modash.io/cfe13215ada14e8725757f4ab3460c4b0969692d)
maluborgesm x Havaianas
![Instagram post by @maluborgesm for Havaianas. Caption reads: [...] Opera Sport show with my 3D @havaianas Sim,....](https://images.od.modash.io/366ce03f2dcff0074a68235d09db4bad4e63c64f)
![Instagram post by @maluborgesm for Havaianas. Caption reads: [...] outras mães felizes! Eu e @havaianas nos....](https://images.od.modash.io/5b246ad6d2d3ab1d53f40e015f1bb1d14c4f4ebd)
![Instagram post by @maluborgesm for Havaianas. Caption reads: [...] Em NYC Usando minha puffed @havaianas....](https://images.od.modash.io/5bca42c9536380015af0ab6f78ecb380c1a86bcd)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, Brazil is where Havaianas had the most influencer activity. 40% of their live influencer content in the last 12 months was posted by Brazilian influencers.
Based on the percentage of influencer content per market, other important markets include:
- Philippines (9.9%)
- United States (9.7%)
- United Kingdom (6.8%)
Havaianas's influencer activity by market
Here is another example of Havaianas collaborating with an influencer in Brazil.
eusoutet x Havaianas
![TikTok post by @eusoutet for Havaianas. Caption reads: [...] o mundo 😜 a coleção do @Vini Jr. com....](https://images.od.modash.io/c8cba0bfc590e95770b664e86f416aa1a36e863b)
Havaianas's influencer activity vs. related brands
Havaianas competes for casual, comfort-first footwear attention with HEYDUDE and Hunter Boots, all of which are lifestyle staples that perform well through seasonal creator styling and vacation/outdoor content.
Total influencer content
Havaianas vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
HEYDUDE leads with 34k sponsored posts, significantly outpacing Havaianas (4.4k posts) and Hunter Boots (2.2k posts). Across all three brands, the average volume is 13.5k posts, indicating mature, scaled influencer programs. HEYDUDE has far more total posts than Havaianas and Hunter Boots.
By social platform
Havaianas vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Havaianas leads on Instagram, while HEYDUDE has the most activity on TikTok and YouTube. The gap is most notable on TikTok, with HEYDUDE at 32.7k, Havaianas at 970, Hunter Boots at 591 posts. Havaianas's activity is particularly concentrated on Instagram. HEYDUDE has far more TikTok posts than Havaianas and Hunter Boots.
By geographical market
Havaianas vs. related brands influencer activity (by country)
Estimated sponsored posts in Havaianas's top markets
HEYDUDE has the highest estimated sponsored-post volume in United States (21k posts, 62.3%), United Kingdom (1.6k posts, 4.7%), South Africa (1.4k posts, 4%), while Havaianas has the highest estimated sponsored-post volume in Brazil (1.8k posts, 40%), Philippines (434 posts, 9.9%), while Hunter Boots leads in Japan with 162 posts (7.5%). Looking at United States specifically, the split is HEYDUDE at 21k posts (62.3%), Hunter Boots at 792 posts (36.7%), Havaianas at 425 posts (9.7%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- HEYDUDE's Influencer Marketing Strategy
- Hunter Boots's Influencer Marketing Strategy
- Women's Best's Influencer Marketing Strategy
- Feelingirl's Influencer Marketing Strategy
- PALMERS's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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