Havaianas Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 2.5k pieces of influencer content sponsored by Havaianas over the last 12 months.

This report breaks down where & how Havaianas invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Havaianas, see here: Havaianas influencers.

Influencer activity throughout the year

Havaianas's influencer marketing output shows strong seasonal variation, with some months seeing 3x or more activity than others. The chart below shows month-by-month data for total sponsored posts tracked.

Havaianas's sponsored post volume appears to trend upward over the 12-month period, rising from 37 posts in January to 77 in December. The peak month, July, reached 623 posts, 202% higher than the monthly average of 206.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Havaianas's sponsored influencer collaborations break down by social platform:

• Instagram: 1.3k posts (53.4%)
• TikTok: 1.2k posts (46.2%)
• YouTube: 11 posts (0.4%)

Instagram influencer marketing is a clear focus for Havaianas.

Here are 3 examples of Havaianas's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

dududaibert x Havaianas

dududaibert

@dududaibert

19 Jun, 26

2.4M

146.2k

tem ritual, tem superstição e tem Havaianas pra completar o molho. 🩴🇧🇷 #nepo [...]

Influencer bio

ator e tio do bebê :) dududaibert@changodigital.com.br | @changodigital

Collaboration metrics

Post views2.4M

Post EMV $85.7k

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_tioguh x Havaianas

_tioguh

@_tioguh

02 Jul, 26

30.4M

145.7k

Não tem jeito, quando as @Havaianas o molho brasileiro ativa na hora rs! [...]

Influencer bio

insta: @tioguh_ tioguh@mesa42.com.br

Collaboration metrics

Post views30.4M

Post EMV $615.4k

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alessandrarosa x Havaianas

alessandrarosa

@alessandrarosa

28 Jun, 26

16k

1.3k

CELEBRATING ME TURNING 39 ON THE AMALFI COAST | Alessandra Rosa Hey, my loves! 39. The Amalfi Coast. My favourite place in the world. Friends I have known my whole life. The simplest things done in the most beautiful way. This is how I celebrated me.... A birthday at the beach club the Italian way. Sunset dinner in Amalfi sitting by the sea. An intimate dinner at a friend’s home the following evening. No grand gestures. No performance. Just pure joy in the place my heart belongs. This is what 39 feels like when you are exactly where you are supposed to be. Thank you so much for watching! I hope you enjoyed CELEBRATING ME TURNING 39 ON THE AMALFI COAST . Comment below I always love to hear from you! Please remember to subscribe and click the " SUBSCRIBE: " button for stay connected with this channel. WAYS YOU CAN SUPPORT US 🍵 IF YOU"D LIKE TO BUY US A MATCHA - buymeacoffee.com/alessandrarosa SUBSCRIBE - INSTAGRAM - honestlyale... PATREON - / alessandrarosa LTK - TIKTOK - / .alessandraro. . WEBSITE - FACEBOOK - Love Alessandra Rosa x @Honestlyalessandra _____________________________________________________ FILMED on an CANON G7 MARK ii ________________________________________________________ MUSIC USED The music in my videos is from epidemic sound, a royalty-free music sharing site that you have to pay a monthly fee to be able to access. __________________________________________________________ CONNECT: Come say hi over on - @honestlyalessandra INSTAGRAM : LTK. : BLOG : FACEBOOK : SUBSCRIBE : ______________________________________________ PLACES AMALFI COAST - RAVELLO - BEACH CLUB - RESTAURANT - WHAT I'M WEARING OUTFIT 1 TOP - SHORTS - BAG - SHOES - SUNGLASSES - BIKINI - OUTFIT 2 DRESS - SHOES (SIMILAR) BAG (SIMILAR) - OUTFIT 3 DRESS - SHOES (SIMILAR) - BAG (SIMILAR) - WHAT STEFANIA IS WEARING OUTFIT 1 DRESS (SIMILAR) - BAG - SHOES - SUNGLASSES - OUTFIT 2 DRESS - BELT - SHOES - BAG (SIMILAR) - OUTFIT 3 DRESS - SHOES - BAG (SIMILAR) - _____________________________________________ I USE AFFILIATE LINKS You as a customer do not pay any more or any less by clicking on my affiliate links. All that this means is that a small percentage goes to the person who generated the link and the person who influenced the sale. It supports me in creating, sharing, and growing my channel to bring more videos like this and is greatly appreciated License Creative Commons Attribution license (reuse allowed) #amalficoast #italyvlog #celebration #slowliving #birthdayvlog #alessandrarosa #ravello #amalficoastitaly

Influencer bio

Life & Style from the Italy

Collaboration metrics

Post views16.0k

Post EMV $607

More influencer data

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💡 Related resource: How To Find Instagram Influencers.

Influencer audience size breakdown (by views)

With 37.8% of partnerships featuring creators averaging 10K-50K views, Havaianas's strategy suggests cost-efficiency and engagement-focused partnerships.

Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (247.8k avg views/post):

diogobetanovaes x Havaianas

diogobetanovaes

@diogobetanovaes

21 Jul, 26

495.6k

28.3k

O melhor presente é sempre @havaianas, não tem erro. #publicidade

Influencer bio

@fuzeoficial 🎤 Ser o melhor que eu posso Ser

Collaboration metrics

Post views495.6k

Post EMV $17.7k

More influencer data

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And here is another example with a smaller creator on Instagram (8.5k avg views/post):

trinaflorentina x Havaianas

trinaflorentina

@trinaflorentina

23 Jun, 26

10.2k

308

[...] Bluse @helenegalwas_official Sandalen @havaianaseurope Sommer2026 • Leinenliebe • [...]

Influencer bio

Vintage Lover Inspiration & Frohsinn Sober since 2004 ✨ Trag, was Du willst. Egal, wie alt Du bist.

Collaboration metrics

Post views10.2k

Post EMV $338

More influencer data

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Havaianas's repeat partnerships

alessandrarosa x Havaianas

alessandrarosa

@alessandrarosa

28 Jun, 26

16k

1.3k

CELEBRATING ME TURNING 39 ON THE AMALFI COAST | Alessandra Rosa Hey, my loves! 39. The Amalfi Coast. My favourite place in the world. Friends I have known my whole life. The simplest things done in the most beautiful way. This is how I celebrated me.... A birthday at the beach club the Italian way. Sunset dinner in Amalfi sitting by the sea. An intimate dinner at a friend’s home the following evening. No grand gestures. No performance. Just pure joy in the place my heart belongs. This is what 39 feels like when you are exactly where you are supposed to be. Thank you so much for watching! I hope you enjoyed CELEBRATING ME TURNING 39 ON THE AMALFI COAST . Comment below I always love to hear from you! Please remember to subscribe and click the " SUBSCRIBE: " button for stay connected with this channel. WAYS YOU CAN SUPPORT US 🍵 IF YOU"D LIKE TO BUY US A MATCHA - buymeacoffee.com/alessandrarosa SUBSCRIBE - INSTAGRAM - honestlyale... PATREON - / alessandrarosa LTK - TIKTOK - / .alessandraro. . WEBSITE - FACEBOOK - Love Alessandra Rosa x @Honestlyalessandra _____________________________________________________ FILMED on an CANON G7 MARK ii ________________________________________________________ MUSIC USED The music in my videos is from epidemic sound, a royalty-free music sharing site that you have to pay a monthly fee to be able to access. __________________________________________________________ CONNECT: Come say hi over on - @honestlyalessandra INSTAGRAM : LTK. : BLOG : FACEBOOK : SUBSCRIBE : ______________________________________________ PLACES AMALFI COAST - RAVELLO - BEACH CLUB - RESTAURANT - WHAT I'M WEARING OUTFIT 1 TOP - SHORTS - BAG - SHOES - SUNGLASSES - BIKINI - OUTFIT 2 DRESS - SHOES (SIMILAR) BAG (SIMILAR) - OUTFIT 3 DRESS - SHOES (SIMILAR) - BAG (SIMILAR) - WHAT STEFANIA IS WEARING OUTFIT 1 DRESS (SIMILAR) - BAG - SHOES - SUNGLASSES - OUTFIT 2 DRESS - BELT - SHOES - BAG (SIMILAR) - OUTFIT 3 DRESS - SHOES - BAG (SIMILAR) - _____________________________________________ I USE AFFILIATE LINKS You as a customer do not pay any more or any less by clicking on my affiliate links. All that this means is that a small percentage goes to the person who generated the link and the person who influenced the sale. It supports me in creating, sharing, and growing my channel to bring more videos like this and is greatly appreciated License Creative Commons Attribution license (reuse allowed) #amalficoast #italyvlog #celebration #slowliving #birthdayvlog #alessandrarosa #ravello #amalficoastitaly

alessandrarosa

@alessandrarosa

07 Jun, 26

14k

1.1k

HOME IN RAVELLO FIRST WEEK BACK WHERE THE AMALFI COAST CROWDS DON'T SEEM TO EXSIST | Alessandra Rosa Hey, my loves! We are home. Back in Ravello on the Amalfi Coast and it feels exactly how it always does — like the rest of the world simply does not exist here. This is our first week back and we are soaking up every single moment. Getting our groceries from our favourite fruit man, lazy beach days, a taxi boat along the most breathtaking coastline in the world and exploring Ravello, Amalfi and Maiori. Tommy is here too, settleing in wonderfully This is the Amalfi Coast the crowds never seem to find. Quiet, beautiful, slow and completely magical. And we are so excited for everything summer 2026 has in store. Thank you so much for watching! We hope you enjoyed HOME IN RAVELLO FIRST WEEK BACK WHERE THE AMALFI COAST CROWDS DON'T SEEM TO EXSIST. Comment below I always love to hear from you! Please remember to subscribe and click the " SUBSCRIBE: " button for stay connected with this channel. Love Alessandra Rosa x @Honestlyalessandra _____________________________________________________ FILMED on an CANON G7 MARK ii ________________________________________________________ MUSIC USED The music in my videos is from epidemic sound, a royalty-free music sharing site that you have to pay a monthly fee to be able to access. __________________________________________________________ CONNECT: Come say hi over on - @honestlyalessandra INSTAGRAM : LTK : BLOG : FACEBOOK : SUBSCRIBE : ______________________________________________ PRODUCTS LIPOIL - TRIP.COM - YOU CAN DOWNLOAD THE APP TO COMPARE AND BOOK TRAIN TICKETS AND USE MY PROMO CODE Rosa20%. #triptrain #travelwithtripcom. How to find the cheap UK train tickets - 09:14 WHAT I'M WEARING OUTFIT 1 TOP - SHORTS - CAP - SHOES - BAG - WHAT STEFANIA IS WEARING OUTFIT 1 DRESS - SHOES - BAG - SUNGLASSES - _____________________________________________ I USE AFFILIATE LINKS You as a customer do not pay any more or any less by clicking on my affiliate links. All that this means is that a small percentage goes to the person who generated the link and the person who influenced the sale. It supports me in creating, sharing, and growing my channel to bring more videos like this and is greatly appreciated License Creative Commons Attribution license (reuse allowed) #amalficoast #ravello #italyvlog #slowliving #alessandrarosa #travelitaly

alessandrarosa

@alessandrarosa

23 Aug, 26

12.7k

878

WE WENT TO HAILEY BIEBERS RHODE POP UP ON THE AMALFI COAST ITALYS ONLY STOP | Alessandra Rosa Hey, my loves! Rhode came to Italy — and we were there! Hailey Bieber’s vegan and cruelty free beauty brand Rhode Summer Station made its one and only Italian stop right here on the Amalfi Coast in Minori. We attended the Rhode pop up, tried the exclusive Rhode Summer 2026 collection and experienced the most extraordinary beauty event of the summer. Thank you so much for watching! I hope you enjoyed WE WENT TO HAILEY BIEBERS RHODE POP UP ON THE AMALFI COAST ITALYS ONLY STOP . Comment below I always love to hear from you! Please remember to subscribe and click the " SUBSCRIBE: " button for stay connected with this channel. Love Alessandra Rosa x @Honestlyalessandra _____________________________________________________ FILMED on an CANON G7 MARK ii ________________________________________________________ MUSIC USED The music in my videos is from epidemic sound, a royalty-free music sharing site that you have to pay a monthly fee to be able to access. __________________________________________________________ CONNECT: Come say hi over on - @honestlyalessandra INSTAGRAM : LTK. : BLOG : FACEBOOK : SUBSCRIBE : ______________________________________________ PLACES AMALFI COAST - MINORI - RHODE - PASTICCERIA - PRODUCTS PHONECASE - HIGHLIGHT MILK - POCKET BRONZE - POCKET BLUSH - LIP TREATMENT - LIP CONTOUR - HOODIE - WHAT I'M WEARING OUTFIT 1 TOP - SKIRT - SHOES - BAG - SUNGLASSES - OUTFIT 2 TOP - LEGGINGS - SHOES - BAG - SUNGLASSES - WHAT STEFANIA IS WEARING OUTFIT 1 DRESS - SHOES - BAG - SUNGLASSES - OUTFIT 2 DRESS - BAG - SUNGLASSES - _____________________________________________ I USE AFFILIATE LINKS You as a customer do not pay any more or any less by clicking on my affiliate links. All that this means is that a small percentage goes to the person who generated the link and the person who influenced the sale. It supports me in creating, sharing, and growing my channel to bring more videos like this and is greatly appreciated License Creative Commons Attribution license (reuse allowed) #rhode #amalficoast #italyvlog #haileybieber #ladolcevita #justinbieber #veganbeauty #crueltyfreebeauty #vlog

nallandamargarida x Havaianas

nallandamargarida

@nallandamargarida

11 Oct, 25

10.6k

493

grwm cheia de ginga com @Havaianas #publi

nallandamargarida

@nallandamargarida

17 Feb, 26

7.3k

896

Sapucaí com @Havaianas 🇧🇷 garantindo toda minha [...]

nallandamargarida

@nallandamargarida

09 Jun, 26

4.2k

330

[...] DO MOLHO BRASILEIRO 🇧🇷 @Havaianas #publi

indiadavisonn x Havaianas

indiadavisonn

@indiadavisonn

09 Jun, 26

1.6k

19

[...] #DealDrops @Stradivarius @Havaianas @MURCI

indiadavisonn

@indiadavisonn

10 Jul, 26

1.4k

42

[...] Co @Urban Outfitters Europe @havaianaseurope @MURCI @asos #ootd [...]

indiadavisonn

@indiadavisonn

23 Apr, 26

1.3k

34

[...] @asos @Edikted @Edikted UK @havaianaseurope

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (13.4%)
• United States (11.9%)
• France (9.4%)

Here is another example of Havaianas collaborating with an influencer in Brazil.

giobenevenuto x Havaianas

giobenevenuto

@giobenevenuto

19 Jun, 26

27.3M

108.1k

[...] 🇧🇷🩴 Eu já tô pronta pra torcer de @Havaianas no pé!

Havaianas's influencer activity vs. related brands

Havaianas’ casual footwear positioning is closest to HEYDUDE and Hunter Boots in this list, as all compete for everyday comfort and seasonal lifestyle wear amplified through creator outfit and travel content.

Total influencer content

HEYDUDE leads with 4.3k sponsored posts, significantly outpacing Havaianas (2.5k posts) and Hunter Boots (2.3k posts). Across all three brands, the average volume is 3k posts, indicating mature, scaled influencer programs.

By social platform

Among these brands, Hunter Boots leads on Instagram and HEYDUDE leads on TikTok and YouTube. The gap is most notable on TikTok, with HEYDUDE at 3.1k, Havaianas at 1.2k, Hunter Boots at 606 posts. HEYDUDE's activity is particularly concentrated on TikTok. TikTok posts are much higher for HEYDUDE than for Havaianas and Hunter Boots.

By geographical market

HEYDUDE has the highest estimated sponsored-post volume in United States (2.6k posts, 60.1%), Italy (168 posts, 3.9%), while Havaianas has the highest estimated sponsored-post volume in Brazil (538 posts, 21.6%), United Kingdom (334 posts, 13.4%), while Hunter Boots leads in Japan with 205 posts (8.9%). Looking at United States specifically, the split is HEYDUDE at 2.6k posts (60.1%), Hunter Boots at 821 posts (35.6%), Havaianas at 297 posts (11.9%). Havaianas's strength in United Kingdom may indicate a home-market focus, while HEYDUDE shows broader regional investment.