We analyzed 4.4k pieces of influencer content sponsored by Havaianas over the last 12 months.
This report breaks down where & how Havaianas invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Havaianas, see here: Havaianas influencers.
Havaianas's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
Havaianas's sponsored post volume appears to trend upward over the 12-month period, rising from 162 posts in January to 659 in December. The peak month, December, reached 659 posts, 81% higher than the monthly average of 365.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Havaianas's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Havaianas.
Here are 3 examples of Havaianas's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
🗣️ Humorista, atriz, roteirista e EX CLT 📧 luana.zucoloto@augecreators.com.br 📲 TikTok: @luzucoloto 1,5M SHOWS LINK ABAIXO
Collaboration metrics
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Influencer bio
Te ensino a se vestir bem de forma prática Pegue seu combo aqui embaixo 👇🏻
Collaboration metrics
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Influencer bio
Um canal de humor voltado pra comédia com o objetivo de fazer rir. Não gostou, rala.
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
💡 Related resource: How To Find Instagram Influencers.
For their top social platform (Instagram), here is a breakdown of the type of influencers Havaianas are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
Havaianas's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (1.6M avg views/post):
Influencer bio
Share LOVE wherever you go! Founder @elaluz & @camilacoelhocollection @epilepsyfdn Ambassador & Board Member💜
Collaboration metrics
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And here is another example with a smaller creator on Instagram (9.4k avg views/post):
Influencer bio
London all things fashion & lifestyle💋 Contact : hopemarsh@mcsaatchisocial.com Tiktok & Youtube - @hopemarsh
Collaboration metrics
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Out of 3.4k unique influencers in our dataset, 34 of them (1%) posted content for Havaianas in 3 or more separate calendar months. The most consistent partner is @havaianas.us, who has collaborated across 10 months with 24 total posts.
Here are 3 examples of Havaianas's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, Brazil is where Havaianas had the most influencer activity. 40.8% of their live influencer content in the last 12 months was posted by Brazilian influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of Havaianas collaborating with an influencer in Brazil.
Havaianas competes with HEYDUDE and Hunter Boots in casual, lifestyle footwear, targeting similar warm-weather and everyday comfort shoppers through creator outfit and travel content.
Total sponsored posts tracked (last 12 months)
Havaianas leads with 4.4k sponsored posts, significantly outpacing HEYDUDE (1.3k posts) and Hunter Boots (191 posts). Across all three brands, the average volume is 1.9k posts, suggesting established influencer marketing investments. Havaianas has far more total posts than HEYDUDE and Hunter Boots.
Sponsored posts by platform
Havaianas leads on Instagram, TikTok, and YouTube. The gap is most notable on Instagram, with Havaianas at 3.5k, HEYDUDE at 1.3k, Hunter Boots at 163 posts. Havaianas's activity is particularly concentrated on Instagram. On TikTok, Havaianas posts heavily while HEYDUDE has no posts and Hunter Boots has far fewer.
Estimated sponsored posts in Havaianas's top markets
Havaianas has the highest estimated sponsored-post volume in Brazil (1.8k posts, 40.8%), Philippines (383 posts, 8.7%), while HEYDUDE has the highest estimated sponsored-post volume in United States (814 posts, 64.5%), United Kingdom (68 posts, 5.4%), India (42 posts, 3.3%), while Hunter Boots leads in Japan with 16 posts (8.3%).
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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