HEYDUDE Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 699 pieces of influencer content sponsored by HEYDUDE over the last 12 months.

This report breaks down where & how HEYDUDE invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with HEYDUDE, see here: HEYDUDE influencers.

Influencer activity throughout the year

HEYDUDE's sponsored post volume peaks in January with 94 posts, 62% higher than the monthly average of 58. February recorded the lowest activity at 22 posts, 62% below average.

August generated the most views at 4.6M, while February recorded the least at 544.1k. Across all tracked posts in the 12-month window, average views per post were 37.1k. Interestingly, the highest-view month (August) does not align with peak post volume (January), which could indicate performance differences across months. Views appear strongest in late spring and early summer, with top-performing months concentrated from June to August. The top-performing tracked post, by @nicky.cass, generated 1.7M views.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of HEYDUDE's sponsored influencer collaborations break down by social platform:

• Instagram: 487 posts (69.7%)
• TikTok: 182 posts (26%)
• YouTube: 30 posts (4.3%)

Instagram influencer marketing is a clear focus for HEYDUDE.

Here are 3 examples of HEYDUDE's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

nicky.cass x HEYDUDE

nicky.cass

@nicky.cass

27 Aug, 25

1.7M

50.5k

[...] just happy my toe didn’t break. Thanks @heydude #HeyDudePartner

Influencer bio

I hope you leave this page happier than when you found it. nicky@oouagency.com @ball5show @entrepenicky Watch Nicky Breaks 90 below⬇️

Collaboration metrics

Post views 1.7M

Post EMV $55.9k

More influencer data

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mayashabann x HEYDUDE

mayashabann

@mayashabann

06 May, 25

435.1k

11.6k

[...] is the real fashion statement 🥰 @HEYDUDE UK #BeautyIsCOMFORT

Influencer bio

Here for a goody time🥓🧊💎 Management ~dpa@insanity.com

Collaboration metrics

Post views 435.1k

Post EMV $9.3k

More influencer data

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BarstoolSportsTV x HEYDUDE

BarstoolSportsTV

@BarstoolSportsTV

11 Apr, 25

328.3k

2.7k

[...] your shot with Pink Whitney HEY DUDE: HEYDUDE Golf styles drop exclusively in May. [...]

Influencer bio

Barstool Sports - By The Common Man, For The Common Man. Follow all the action at Barstool Sports with our newly revamped video channel featuring nonstop original content from El Pres, Big Cat, KFC, PFT Commenter, and an army of internet personalities and bloggers. Don't miss out and make sure to subscribe - https://barstool.link/2O23KUH

Collaboration metrics

Post views 328.3k

Post EMV $10.1k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find Instagram Influencers.

Influencer audience size breakdown (by views)

With 31.6% of partnerships featuring creators averaging 1K-5K views, HEYDUDE's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The 10K-50K views segment is also prominent at 23.1%, indicating investment across adjacent tiers.

Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (308.6k avg views/post, 179.7k followers):

sweeneysgallary x HEYDUDE

sweeneysgallary

@sweeneysgallary

06 Aug, 25

5.3k

Syd for HeyDude 📸: HeyDude Italy via instagram ♡ ⊹ ۫ [...]

Influencer bio

｡˚､ @sydney_sweeney updates !! ˚ ༘ 𝜗𝜚 🧚‍♀️⊹ Not impersonating! Just a Fanpage!! ெ . . Editing account: @sweeneysadore

Collaboration metrics

Post views 0

Post EMV $529

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on Instagram (8.8k avg views/post, 388.4k followers):

htafc x HEYDUDE

htafc

@htafc

25 Jun, 25

993

[...] announce global casual footwear brand @HeyDude_Europe as Principal Partners, who will [...]

Influencer bio

⚽️ Bristol City 🗓 Saturday 7 May ⏰ 12.30pm KO 🏟 John Smith’s Stadium

Collaboration metrics

Post views 0

Post EMV $99

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

HEYDUDE's repeat partnerships

barstoolgruden x HEYDUDE

barstoolgruden

@barstoolgruden

27 Aug, 25

71.4k

3.3k

[...] comes from my friends over at @heydude !! They were nice enough to [...]

barstoolgruden

@barstoolgruden

16 Sep, 25

29.3k

1.1k

[...] their efforts! Presented by @heydude

barstoolgruden

@barstoolgruden

14 Oct, 25

27.2k

1.1k

[...] this week! Presented by @heydude

boldamericanpod x HEYDUDE

boldamericanpod

@boldamericanpod

17 Sep, 25

70.1k

414

[...] to drug use? Presented by @heydude

boldamericanpod

@boldamericanpod

15 Jul, 25

49.1k

328

[...] week? New ep presented by @heydude

boldamericanpod

@boldamericanpod

10 Sep, 25

39.1k

595

[...] 24 years later Presented by @heydude

barstoolgambling x HEYDUDE

barstoolgambling

@barstoolgambling

27 Aug, 25

189.3k

3k

[...] - The Crown Is Yours. HEYDUDE: Visit heydude.com/barstool [...]

barstoolgambling

@barstoolgambling

10 Sep, 25

149k

2k

[...] $15 off your first order HEYDUDE: Go to heydude.com/barstool [...]

barstoolgambling

@barstoolgambling

15 Oct, 25

146.9k

2.2k

[...] $15 off your first order HEYDUDE: Go to heydude.com/barstool [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (6.6%)
• Mexico (2.6%)
• Brazil (2.2%)

Here is another example of HEYDUDE collaborating with an influencer in United States.

alexandramadisonn x HEYDUDE

alexandramadisonn

@alexandramadisonn

21 Jan, 26

1.7M

47.4k

[...] here…especially in our Stretch Jersey @heydude shoes

HEYDUDE's influencer activity vs. related brands

HEYDUDE, Hunter Boots, and Havaianas all compete in casual, comfort-led footwear where lifestyle content and everyday wearability are key selling points. Each targets broad, mainstream audiences that overlap heavily across seasons and travel contexts.

Total influencer content

HEYDUDE leads with 699 sponsored posts, marginally ahead of Havaianas (619 posts) and Hunter Boots (195 posts). Across all three brands, the average volume is 504 posts, suggesting moderate but consistent investment. HEYDUDE and Havaianas have similar total post counts, while Hunter Boots has several times fewer posts than either.

By social platform

HEYDUDE leads on Instagram, TikTok, and YouTube. The gap is most notable on Instagram, with HEYDUDE at 487, Havaianas at 454, Hunter Boots at 168 posts. Hunter Boots's activity is particularly concentrated on Instagram. On Instagram and TikTok, HEYDUDE and Havaianas post at similar levels, while Hunter Boots posts several times less than either.

By geographical market

HEYDUDE has the highest estimated sponsored-post volume in United States (498 posts, 71.2%), United Kingdom (46 posts, 6.6%), Mexico (18 posts, 2.6%), suggesting a North America focus, while Havaianas leads in Brazil with 290 posts (46.9%), while Hunter Boots leads in Japan with 19 posts (9.6%). Looking at United States specifically, the split is HEYDUDE at 498 posts (71.2%), Hunter Boots at 85 posts (43.5%), Havaianas at 57 posts (9.2%). HEYDUDE's strength in United States and United Kingdom may indicate a home-market focus, while Havaianas shows broader regional investment.