We analyzed 29.2k pieces of influencer content sponsored by HEYDUDE over the last 12 months.
This report breaks down where & how HEYDUDE invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with HEYDUDE, see here: HEYDUDE influencers.
HEYDUDE's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
HEYDUDE's sponsored post volume appears to trend upward over the 12-month period, rising from 3.9k posts in January to 3.5k in December. The peak month, November, reached 4.1k posts, 71% higher than the monthly average of 2.4k.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of HEYDUDE's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for HEYDUDE.
Here are 3 examples of HEYDUDE's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
•Restauratore di Sneakers •Founder @dcjcare @moteldcj •Tik tok:Jacopodecarli
Collaboration metrics
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Influencer bio
Awesome TikTok shop finds and deals!! Follow for videos on great products!!!!
Collaboration metrics
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Influencer bio
#TheCliffordShow | Athlete | Creator Instagram: @cliffordtayloriv Snap: @clifftayloriv | TikTok: @clifford University of Florida Football Alum 🐊 Business Inquiries: contact@raymondrep.com
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
💡 Related resource: How To Find TikTok Influencers.
For their top social platform (TikTok), here is a breakdown of the type of influencers HEYDUDE are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 63.2% of partnerships featuring creators averaging <1K views, HEYDUDE's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (1.4M avg views/post):
Influencer bio
Collaboration Contact Information etenn47tiktok@gmail.com Backup account @ETenn47_Stuff
Collaboration metrics
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And here is another example with a smaller creator on TikTok (9.9k avg views/post):
Influencer bio
hollymarieh22@icloud.com
Collaboration metrics
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Out of 4.9k unique influencers in our dataset, 778 of them (16%) posted content for HEYDUDE in 3 or more separate calendar months. The most consistent partner is @brittmama1, who has collaborated across 13 months with 617 total posts.
Here are 3 examples of HEYDUDE's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where HEYDUDE had the most influencer activity. 64.9% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of HEYDUDE collaborating with an influencer in United States.
HEYDUDE competes in casual, comfort-first footwear, which overlaps with Havaianas’ easy everyday wear positioning. Hunter Boots is a close adjacent footwear/accessories competitor that similarly leverages lifestyle creators and seasonal moments.
Total sponsored posts tracked (last 12 months)
HEYDUDE leads with 29.2k sponsored posts, significantly outpacing Havaianas (4.4k posts) and Hunter Boots (191 posts). Across all three brands, the average volume is 11.3k posts, indicating mature, scaled influencer programs. HEYDUDE has far more total posts than Havaianas and Hunter Boots.
Sponsored posts by platform
HEYDUDE leads on TikTok and YouTube, while Havaianas leads on Instagram. The gap is most notable on TikTok, with HEYDUDE at 27.9k, Havaianas at 935, Hunter Boots at 27 posts. HEYDUDE's activity is particularly concentrated on TikTok. On TikTok, HEYDUDE has many more posts than Havaianas and Hunter Boots.
Estimated sponsored posts in HEYDUDE's top markets
HEYDUDE has the highest estimated sponsored-post volume in United States (19k posts, 64.9%), United Kingdom (1.5k posts, 5.3%), India (1.1k posts, 3.8%), while Havaianas has the highest estimated sponsored-post volume in Brazil (1.8k posts, 40.8%), Philippines (383 posts, 8.7%), while Hunter Boots leads in Japan with 16 posts (8.3%). Looking at United States specifically, the split is HEYDUDE at 19k posts (64.9%), Havaianas at 378 posts (8.6%), Hunter Boots at 84 posts (43.8%). HEYDUDE's strength in United States and United Kingdom may indicate a home-market focus, while Havaianas shows broader regional investment.
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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