HEYDUDE Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 34.3k pieces of influencer content sponsored by HEYDUDE over the last 12 months.
This report breaks down where & how HEYDUDE invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with HEYDUDE, see here: HEYDUDE influencers.
Influencer activity throughout the year
HEYDUDE's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
HEYDUDE's influencer activity by month
Number of sponsored posts
HEYDUDE's influencer posting pattern appears irregular, with notable fluctuations month to month. November saw the highest output at 4.1k posts (43% above the 2.9k monthly average), while June was the quietest at 1.3k posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of HEYDUDE's sponsored influencer collaborations break down by social platform:
- TikTok: 32.9k posts (96.1%)
- Instagram: 1.3k posts (3.8%)
- YouTube: 33 posts (0.1%)
HEYDUDE's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for HEYDUDE.
Here are 3 examples of HEYDUDE's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
alexandramadisonn x HEYDUDE
![Instagram post by @alexandramadisonn for HEYDUDE. Caption reads: [...] here…especially in our Stretch Jersey....](https://images.od.modash.io/02618903a629bd6c46da335ac0b7ea6545201518)
Influencer bio
• 💍 to @jon.bouff • Lucy 💕 Leo 🪽 • 🎙 Host of @giveittomestraightpodcast Inquiries- alexandjon@currentsmgmt.com
Collaboration metrics
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gabbiaguayo x HEYDUDE
![TikTok post by @gabbiaguayo for HEYDUDE. Caption reads: [...] until they’re not 🤠 Run and grab your....](https://images.od.modash.io/4809112e3eda80e979e16d8b8045000285a0efc0)
Influencer bio
28 💌: gabbi@dulcedo.com 📍Az
Collaboration metrics
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TheCliffordShow x HEYDUDE
Influencer bio
Athlete | Creator | Storyteller Instagram: @cliffordtayloriv Snapchat & TikTok: @clifford University of Florida Football Alum 🐊 Business Inquiries: contact@raymondrep.com #TheCliffordShow
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 93.4%
- Carousels: 6.6%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers HEYDUDE are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
HEYDUDE's influencers average views (TikTok)
Based on each influencer's average views per post
With 69.8% of partnerships featuring creators averaging <1K views, HEYDUDE's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (800.5k avg views/post):
mizz.veeee x HEYDUDE
![TikTok post by @mizz.veeee for HEYDUDE. Caption reads: [...] Day gift for the golfer in your life....](https://images.od.modash.io/ee4bf508df41a9306bfe290f20c824d3e2b9813c)
Influencer bio
✨Motherhood & Homeschooling📚 💌 mizzveeeee@gmail.com @Veronica🧸🤍
Collaboration metrics
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And here is another example with a smaller creator on TikTok (9.9k avg views/post):
mitten_state_girl x HEYDUDE
![TikTok post by @mitten_state_girl for HEYDUDE. Caption reads: [...] a way to put all those things together.....](https://images.od.modash.io/fc619c50e2b3074254e22c4efea5ed7e23675900)
Influencer bio
hollyrothcollab@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
HEYDUDE's repeat partnerships
Out of 6.1k unique influencers in our dataset, 985 of them (16%) posted content for HEYDUDE in 3 or more separate calendar months. The most consistent partner is @brittmama1, who has collaborated across 12 months with 492 total posts.
Here are 3 examples of HEYDUDE's repeat influencer partnerships, with links to the sponsored content.
brittmama1 x HEYDUDE
![TikTok post by @brittmama1 for HEYDUDE. Caption reads: @HeyDude #DealsForYouDays [...].](https://images.od.modash.io/49b4bde27ab2fa71a8fde2e938f12a3632b5254e)
![TikTok post by @brittmama1 for HEYDUDE. Caption reads: @HeyDude The collegiate Heydudes are [...].](https://images.od.modash.io/b796d116ae79e46053559c3ba60c6658865c47c8)
![TikTok post by @brittmama1 for HEYDUDE. Caption reads: @HeyDude Pink Duede HEYDUDE [...].](https://images.od.modash.io/4f8e491d9ed79b6520af1943489d176c0a70bd3d)
emndadventures x HEYDUDE
![TikTok post by @emndadventures for HEYDUDE. Caption reads: @HeyDude Slipper season has arrived!! [...].](https://images.od.modash.io/2dd3b3cb1c5d67b0b032c9cb95b551ee893feade)
![TikTok post by @emndadventures for HEYDUDE. Caption reads: [...] shoes that WORK.🔥 @HeyDude #workboots....](https://images.od.modash.io/983cc55ccde3be3c8efba54e6b4fb4a93ebc9be1)
kimberly_pugh x HEYDUDE
![TikTok post by @kimberly_pugh for HEYDUDE. Caption reads: [...] comfortable for my guys! #heydude....](https://images.od.modash.io/83780a003845cd495427cbd5f2a981ef2d00869a)
![TikTok post by @kimberly_pugh for HEYDUDE. Caption reads: @HeyDude #heydude #heydudeshoes [...].](https://images.od.modash.io/d2d7e69db1471e9e127329f1441e6e394d9e4872)
![TikTok post by @kimberly_pugh for HEYDUDE. Caption reads: @HeyDude #heydudeshoes #heydudekarina [...].](https://images.od.modash.io/9360290d0987dc29f96546b7474adb2986625ae9)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where HEYDUDE had the most influencer activity. 66.5% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (3.2%)
- South Africa (3.1%)
- Mexico (3%)
HEYDUDE's influencer activity by market
Here is another example of HEYDUDE collaborating with an influencer in United States.
juliabouvierr x HEYDUDE
HEYDUDE's influencer activity vs. related brands
HEYDUDE competes in casual, comfort-first footwear with broad lifestyle appeal. Havaianas and Hunter Boots also sit in everyday footwear categories and compete for similar seasonal and comfort-driven shoppers reached through lifestyle creators.
Total influencer content
HEYDUDE vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
HEYDUDE leads with 34.3k sponsored posts, significantly outpacing Havaianas (4.4k posts) and Hunter Boots (2.2k posts). Across all three brands, the average volume is 13.6k posts, indicating mature, scaled influencer programs. HEYDUDE has far more total posts than Havaianas and Hunter Boots.
By social platform
HEYDUDE vs. related brands influencer activity (by social platform)
Sponsored posts by platform
HEYDUDE leads on TikTok and YouTube, while Havaianas leads on Instagram. The gap is most notable on TikTok, with HEYDUDE at 32.9k, Havaianas at 970, Hunter Boots at 591 posts. HEYDUDE's activity is particularly concentrated on TikTok. On TikTok, HEYDUDE has far more posts than Havaianas and Hunter Boots.
By geographical market
HEYDUDE vs. related brands influencer activity (by country)
Estimated sponsored posts in HEYDUDE's top markets
HEYDUDE has the highest estimated sponsored-post volume in United States (23k posts, 66.5%), United Kingdom (1.1k posts, 3.2%), South Africa (1.1k posts, 3.1%), while Havaianas has the highest estimated sponsored-post volume in Brazil (1.8k posts, 40%), Philippines (434 posts, 9.9%), while Hunter Boots leads in Japan with 162 posts (7.5%). Looking at United States specifically, the split is HEYDUDE at 23k posts (66.5%), Hunter Boots at 792 posts (36.7%), Havaianas at 425 posts (9.7%). HEYDUDE's strength in United States and United Kingdom may indicate a home-market focus, while Havaianas shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Havaianas's Influencer Marketing Strategy
- Hunter Boots's Influencer Marketing Strategy
- Chillab's Influencer Marketing Strategy
- MONDAY Haircare's Influencer Marketing Strategy
- Universal Musiek's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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