We analyzed 2.0k pieces of influencer content sponsored by Hunter Boots over the last 12 months.
This report breaks down where & how Hunter Boots invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Hunter Boots, see here: Hunter Boots influencers.
Hunter Boots's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
Hunter Boots's sponsored post volume appears to trend upward over the 12-month period, rising from 170 posts in January to 174 in December. The peak month, October, reached 283 posts, 73% higher than the monthly average of 164.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Hunter Boots's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Hunter Boots.
Here are 3 examples of Hunter Boots's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
Hayatı düşlediği gibi yaşayan bir diş hekimi🦷 Diş eti hastalıkları ve cerrahisi uzmanı👩🏼⚕️ Doç.Dr.🎓 @dentinklinik 💌cocobolinho@thelift.digital
Collaboration metrics
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Influencer bio
LoveShackFancy 🎀 ✨For the romantics at heart 💗
Collaboration metrics
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Influencer bio
HI🪡
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
💡 Related resource: How To Find Instagram Influencers.
For their top social platform (Instagram), here is a breakdown of the type of influencers Hunter Boots are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
Hunter Boots's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (103.6k avg views/post):
Influencer bio
Lifestyle Istanbul Founder @moderncoffeetable @soleilcandle.co
Collaboration metrics
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And here is another example with a smaller creator on Instagram (5.9k avg views/post):
Influencer bio
based in Kuala Lumpur, MY find me on youtube | 235k ⋆. ˚ 💌 christinetay98@gmail.com
Collaboration metrics
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Out of 1.6k unique influencers in our dataset, 10 of them (1%) posted content for Hunter Boots in 3 or more separate calendar months. The most consistent partner is @shannyleighh, who has collaborated across 4 months with 11 total posts.
Here are 3 examples of Hunter Boots's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where Hunter Boots had the most influencer activity. 36.2% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of Hunter Boots collaborating with an influencer in United States.
Hunter Boots competes for lifestyle and weather-ready footwear shoppers with Vessi’s waterproof positioning and Havaianas’ casual, seasonal demand. Creator content around travel, festivals, and everyday wear is a shared growth lever across these brands.
Total sponsored posts tracked (last 12 months)
Havaianas leads with 4.4k sponsored posts, significantly outpacing Hunter Boots (2k posts) and Vessi (1.3k posts). Across all three brands, the average volume is 2.6k posts, indicating mature, scaled influencer programs. Havaianas has more than twice the total posts of Hunter Boots and more than three times the total posts of Vessi.
Sponsored posts by platform
Among these brands, Havaianas leads on Instagram and TikTok and Vessi leads on YouTube. The gap is most notable on Instagram, with Havaianas at 3.5k, Hunter Boots at 1.6k, Vessi at 697 posts. Hunter Boots's activity is particularly concentrated on Instagram. On YouTube, Vessi has far more posts than Hunter Boots and Havaianas.
Estimated sponsored posts in Hunter Boots's top markets
Havaianas has the highest estimated sponsored-post volume in Brazil (1.8k posts, 40.8%), Philippines (383 posts, 8.7%), while Vessi has the highest estimated sponsored-post volume in United States (793 posts, 61.6%), Canada (236 posts, 18.3%), suggesting a North America focus, while Hunter Boots has the highest estimated sponsored-post volume in United Kingdom (201 posts, 10.2%), Japan (199 posts, 10.1%). Hunter Boots's strength in United Kingdom and Japan may indicate a home-market focus, while Havaianas shows broader regional investment.
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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