Hunter Boots Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 191 pieces of influencer content sponsored by Hunter Boots over the last 12 months.
This report breaks down where & how Hunter Boots invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Hunter Boots, see here: Hunter Boots influencers.
Influencer activity throughout the year
Hunter Boots's influencer campaigns are active year-round with notable month-to-month fluctuation. The two charts below show month-by-month data for:
- Total sponsored posts tracked
- Total views those posts generated
Hunter Boots's influencer activity by month
Number of sponsored posts
Hunter Boots's sponsored post volume appears to trend upward over the 12-month period, rising from 19 posts in January to 18 in December. The peak month, April, reached 29 posts, 81% higher than the monthly average of 16.
Hunter Boots's influencer activity by month (views)
Total views on sponsored video posts
April generated the most views at 984.9k, while February recorded the least at 743. Across all tracked posts in the 12-month window, average views per post were 19.3k. Views appear to be largely volume-driven, tracking closely with post output across the year. The top-performing tracked post, by @cocobolinho, generated 541k views.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Hunter Boots's sponsored influencer collaborations break down by social platform:
- Instagram: 163 posts (85.3%)
- TikTok: 27 posts (14.1%)
- YouTube: 1 posts (0.5%)
Hunter Boots's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Hunter Boots.
Here are 3 examples of Hunter Boots's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
cocobolinho x Hunter Boots
Influencer bio
Hayatı düşlediği gibi yaşayan bir diş hekimi🦷 Diş eti hastalıkları ve cerrahisi uzmanı👩🏼⚕️ Doç.Dr.🎓 @dentinklinik 💌cocobolinho@thelift.digital
Collaboration metrics
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shayfl x Hunter Boots
Influencer bio
nj + nyc 🌟🍵 ✉️ sforbesluong@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
rebeccasplace x Hunter Boots
Influencer bio
I like sewing 🎀 Business Email: rebeccasinquiries@gmail.com
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
- Posts: 65%
- Reels: 35%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers Hunter Boots are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Hunter Boots's influencers average views (Instagram)
Based on each influencer's average views per post
With 46.2% of partnerships featuring creators averaging 10K-50K views, Hunter Boots's strategy suggests cost-efficiency and engagement-focused partnerships. Notably, there appears to be minimal activity in the <1K and 500K+ segments.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (96.3k avg views/post):
karolinaawasik x Hunter Boots
![Instagram post by @karolinaawasik for Hunter Boots. Caption reads: [...] | Festival fit, brought to you by....](https://images.od.modash.io/b37a48adb33db2ecb53df1af2ed1ef6a07d272a4)
Influencer bio
MA @modelwerk Ivy.phelan@modelwerk.de
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (7.7k avg views/post):
kiphideaways x Hunter Boots
![Instagram post by @kiphideaways for Hunter Boots. Caption reads: [...] Original boots!
To enter, visit....](https://images.od.modash.io/af31be578cb4e7c3347f96d0a377801f01972828)
Influencer bio
Celebrating the UK’s most soulful stays – from dreamy cabins to cottages that feel lifted from storybooks.
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Geographical breakdown
In our dataset, United States is where Hunter Boots had the most influencer activity. 43.8% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (11.3%)
- Japan (8.3%)
- Poland (3.9%)
Hunter Boots's influencer activity by market
Here is another example of Hunter Boots collaborating with an influencer in United States.
proudlock x Hunter Boots
Hunter Boots's influencer activity vs. related brands
Hunter Boots is a footwear brand associated with weather-ready, lifestyle styling content. Havaianas competes for casual footwear share, while Vessi overlaps on functional, all-weather positioning and influencer-friendly utility claims.
Total influencer content
Hunter Boots vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Vessi leads with 660 sponsored posts, marginally ahead of Havaianas (619 posts) and Hunter Boots (191 posts). Across all three brands, the average volume is 490 posts, indicating limited or experimental influencer activity.
By social platform
Hunter Boots vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, Havaianas leads on Instagram and TikTok and Vessi leads on YouTube. The gap is most notable on YouTube, with Vessi at 275, Hunter Boots at 1, Havaianas at 1 posts. Hunter Boots's activity is particularly concentrated on Instagram. On YouTube, Vessi has 275 posts while Hunter Boots and Havaianas each have 1.
By geographical market
Hunter Boots vs. related brands influencer activity (by country)
Estimated sponsored posts in Hunter Boots's top markets
Vessi has the highest estimated sponsored-post volume in United States (414 posts, 62.8%), Canada (116 posts, 17.6%), United Kingdom (45 posts, 6.8%), suggesting a North America focus, while Havaianas leads in Brazil with 290 posts (46.9%), while Hunter Boots leads in Japan with 16 posts (8.3%). Looking at United States specifically, the split is Vessi at 414 posts (62.8%), Hunter Boots at 84 posts (43.8%), Havaianas at 57 posts (9.2%). Hunter Boots's strength in Japan may indicate a home-market focus, while Havaianas shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 2 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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