Hunter Boots Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 2.1k pieces of influencer content sponsored by Hunter Boots over the last 12 months.
This report breaks down where & how Hunter Boots invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Hunter Boots, see here: Hunter Boots influencers.
Influencer activity throughout the year
Hunter Boots's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Hunter Boots's influencer activity by month
Number of sponsored posts
Hunter Boots's sponsored post volume appears to trend upward over the 12-month period, rising from 225 posts in January to 188 in December. The peak month, October, reached 313 posts, 77% higher than the monthly average of 177.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Hunter Boots's sponsored influencer collaborations break down by social platform:
- Instagram: 1.5k posts (71.2%)
- TikTok: 608 posts (28.6%)
- YouTube: 3 posts (0.1%)
Hunter Boots's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Hunter Boots.
Here are 3 examples of Hunter Boots's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
cocobolinho x Hunter Boots
Influencer bio
Diş hekimi I Doç.Dr. — @dentinklinik🦷✨ Beauty • Lifestyle • Daily Tips 💌cocobolinho@thelift.digital
Collaboration metrics
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valleyofdolls8 x Hunter Boots
![TikTok post by @valleyofdolls8 for Hunter Boots. Caption reads: [...] #birthday #christmas @Daisy Street @Hunter....](https://images.od.modash.io/bf3271a94b4cce81d9ca156e4a87aa9b0ece16ab)
Influencer bio
pinterest: @valleyofdolls8 valleyofdolls8.collabs@gmail.com all items on my benable: @valleyofdolls8
Collaboration metrics
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kxxyounghxx x Hunter Boots
Influencer bio
HI🪡
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
- Posts: 64.3%
- Reels: 35.7%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers Hunter Boots are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Hunter Boots's influencers average views (Instagram)
Based on each influencer's average views per post
Hunter Boots's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (93.7k avg views/post):
missgeorgiacavallo x Hunter Boots
![Instagram post by @missgeorgiacavallo for Hunter Boots. Caption reads: [...] #zalandostyle @hunterboots @hunterbootsdach....](https://images.od.modash.io/650d56fd2e9fd92dd82425219668d90fa4c1968c)
Influencer bio
Bitch I’m a Sagittarius 🧝🏽♀️ georgia@yuandmi.de
Collaboration metrics
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And here is another example with a smaller creator on Instagram (9.8k avg views/post):
caitlinagustina x Hunter Boots
Influencer bio
New York | caitlin@underscoretalent.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Hunter Boots's repeat partnerships
Out of 1.7k unique influencers in our dataset, 9 of them (1%) posted content for Hunter Boots in 3 or more separate calendar months. The most consistent partner is @maa_to_rii, who has collaborated across 4 months with 4 total posts.
Here are 2 examples of Hunter Boots's repeat influencer partnerships, with links to the sponsored content.
maymaytoldme x Hunter Boots
![TikTok post by @maymaytoldme for Hunter Boots. Caption reads: [...] @Old Navy @smartwoolsocial @Hunter Boots....](https://images.od.modash.io/2ac71669e56e2e841b2130a6a2e5e68186b3bc65)
![TikTok post by @maymaytoldme for Hunter Boots. Caption reads: [...] and maybe get a mani. 💅 @Hunter Boots....](https://images.od.modash.io/59b0d867c405dcc2446db023135d50bc23fb9593)
![TikTok post by @maymaytoldme for Hunter Boots. Caption reads: [...] @J.Crew Factory @Amazon @Hunter Boots....](https://images.od.modash.io/5b1ff125308b8e9842ca1e1beac210e48513ffdd)
secondhandhuns x Hunter Boots
![Instagram post by @secondhandhuns for Hunter Boots. Caption reads: [...] on a walk once :)) Thank u @hunterbootsuk....](https://images.od.modash.io/fd7aab70822122c23117fd06581bbacfebfcf107)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Hunter Boots had the most influencer activity. 34.5% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (10.6%)
- Japan (9.8%)
- South Korea (7.5%)
Hunter Boots's influencer activity by market
Here is another example of Hunter Boots collaborating with an influencer in United States.
aaliyahtanza x Hunter Boots
![TikTok post by @aaliyahtanza for Hunter Boots. Caption reads: [...] @Princess Polly @Aritzia @Hunter Boots.](https://images.od.modash.io/b67d2fced93dd9f7db1050ee56e362bebe372ba2)
Hunter Boots's influencer activity vs. related brands
Hunter Boots competes with Vessi and Havaianas for lifestyle footwear spend, with influencers shaping demand through seasonal styling, travel content, and functional-use messaging.
Total influencer content
Hunter Boots vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Havaianas leads with 4k sponsored posts, significantly outpacing Hunter Boots (2.1k posts) and Vessi (600 posts). Across all three brands, the average volume is 2.2k posts, indicating mature, scaled influencer programs. Havaianas has nearly twice as many total posts as Hunter Boots and more than six times as many as Vessi.
By social platform
Hunter Boots vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, Havaianas leads on Instagram and TikTok and Vessi leads on YouTube. The gap is most notable on Instagram, with Havaianas at 3.1k, Hunter Boots at 1.5k, Vessi at 559 posts. Hunter Boots's activity is particularly concentrated on Instagram. On Instagram and TikTok, Havaianas has multiple times more posts than Hunter Boots and Vessi.
By geographical market
Hunter Boots vs. related brands influencer activity (by country)
Estimated sponsored posts in Hunter Boots's top markets
Havaianas has the highest estimated sponsored-post volume in Brazil (1.8k posts, 45%), Philippines (377 posts, 9.4%), while Hunter Boots has the highest estimated sponsored-post volume in United States (732 posts, 34.5%), United Kingdom (225 posts, 10.6%), Japan (208 posts, 9.8%), while Vessi leads in Canada with 128 posts (21.3%). Hunter Boots's strength in United States, United Kingdom, and Japan may indicate a home-market focus, while Havaianas shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Vessi's Influencer Marketing Strategy
- Havaianas's Influencer Marketing Strategy
- Triquetra Health's Influencer Marketing Strategy
- mixsoon's Influencer Marketing Strategy
- G4Free's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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