Hunter Boots Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 2.3k pieces of influencer content sponsored by Hunter Boots over the last 12 months.
This report breaks down where & how Hunter Boots invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Hunter Boots, see here: Hunter Boots influencers.
Influencer activity throughout the year
Hunter Boots's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Hunter Boots's influencer activity by month
Number of sponsored posts
Hunter Boots's sponsored post volume peaks in October with 310 posts, 66% higher than the monthly average of 187. July recorded the lowest activity at 86 posts, 54% below average.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Hunter Boots's sponsored influencer collaborations break down by social platform:
- Instagram: 1.6k posts (71.8%)
- TikTok: 629 posts (28%)
- YouTube: 5 posts (0.2%)
Hunter Boots's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Hunter Boots.
Here are 2 examples of Hunter Boots's recent sponsored collaborations (one each for Instagram, TikTok).
jack.designs x Hunter Boots
![Instagram post by @jack.designs for Hunter Boots. Caption reads: [...] out about their collaboration with....](https://images.od.modash.io/c95003bc5c977f68212b2e9449c36f68bbe36085)
Influencer bio
Making my happy space 🙂↔️ ✉️ samantha@dopaminestudios.co.uk ☕️ Sign up to my newsletter @sipclubsocial NEWish YOUTUBE VIDEO👇
Collaboration metrics
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valleyofdolls8 x Hunter Boots
![TikTok post by @valleyofdolls8 for Hunter Boots. Caption reads: [...] #birthday #christmas @Daisy Street @Hunter....](https://images.od.modash.io/bf3271a94b4cce81d9ca156e4a87aa9b0ece16ab)
Influencer bio
pinterest: @valleyofdolls8 valleyofdolls8.collabs@gmail.com all items on my benable: @valleyofdolls8
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on Instagram, this is what it looks like:
- Posts: 63.6%
- Reels: 36.4%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers Hunter Boots are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Hunter Boots's influencers average views (Instagram)
Based on each influencer's average views per post
With 34.7% of partnerships featuring creators averaging 10K-50K views, Hunter Boots's strategy suggests cost-efficiency and engagement-focused partnerships. The 1K-5K views segment is also prominent at 25.4%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (135.2k avg views/post):
highcutmag x Hunter Boots
Influencer bio
패션, 라이프스타일, 그리고 모두의 취향
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (9.8k avg views/post):
caitlinagustina x Hunter Boots
Influencer bio
New York | caitlin@genflow.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Hunter Boots's repeat partnerships
Out of 1.8k unique influencers in our dataset, 8 of them (0%) posted content for Hunter Boots in 3 or more separate calendar months. The most consistent partner is @maa_to_rii, who has collaborated across 4 months with 4 total posts.
Here are 3 examples of Hunter Boots's repeat influencer partnerships, with links to the sponsored content.
md.room_ x Hunter Boots
![Instagram post by @md.room_ for Hunter Boots. Caption reads: #제품제공 @hunterbootskorea @fourlab_official 영국 [...].](https://images.od.modash.io/272cdee1fc5165eb5dade44fdd4900218ba66b20)
![Instagram post by @md.room_ for Hunter Boots. Caption reads: #광고 @hunterbootskorea @fourlab_official 영국 [...].](https://images.od.modash.io/0f686c8fa6bcbbf60060b2803d536e3264998e2e)
![Instagram post by @md.room_ for Hunter Boots. Caption reads: [...] | [KIDS] 퍼스트 클래식 레인부츠 - 블랙 @hunterbootskorea....](https://images.od.modash.io/d5a09e71a17b30a30dba6753c9718bd821f8c585)
maymaytoldme x Hunter Boots
![TikTok post by @maymaytoldme for Hunter Boots. Caption reads: [...] @Old Navy @smartwoolsocial @Hunter Boots....](https://images.od.modash.io/2ac71669e56e2e841b2130a6a2e5e68186b3bc65)
![TikTok post by @maymaytoldme for Hunter Boots. Caption reads: [...] and maybe get a mani. 💅 @Hunter Boots....](https://images.od.modash.io/59b0d867c405dcc2446db023135d50bc23fb9593)
![TikTok post by @maymaytoldme for Hunter Boots. Caption reads: [...] @J.Crew Factory @Amazon @Hunter Boots....](https://images.od.modash.io/5b1ff125308b8e9842ca1e1beac210e48513ffdd)
secondhandhuns x Hunter Boots
![Instagram post by @secondhandhuns for Hunter Boots. Caption reads: [...] on a walk once :)) Thank u @hunterbootsuk....](https://images.od.modash.io/fd7aab70822122c23117fd06581bbacfebfcf107)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Hunter Boots had the most influencer activity. 33.6% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Japan (9.1%)
- United Kingdom (8.9%)
- South Korea (5.8%)
Hunter Boots's influencer activity by market
Here is another example of Hunter Boots collaborating with an influencer in United States.
jacimariesmith x Hunter Boots
Hunter Boots's influencer activity vs. related brands
Hunter Boots competes for weather-ready and lifestyle footwear attention with Vessi’s waterproof sneakers and Havaianas’ casual, outdoorsy footwear staple. These brands overlap in seasonal styling content and utility-driven product storytelling.
Total influencer content
Hunter Boots vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Havaianas leads with 2.4k sponsored posts, marginally ahead of Hunter Boots (2.3k posts) and Vessi (1.1k posts). Across all three brands, the average volume is 1.9k posts, suggesting established influencer marketing investments.
By social platform
Hunter Boots vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Hunter Boots leads on Instagram, while Havaianas has the most activity on TikTok and Vessi has the most activity on YouTube. The gap is most notable on YouTube, with Vessi at 600, Havaianas at 8, Hunter Boots at 5 posts. Hunter Boots's activity is particularly concentrated on Instagram. Vessi has far more YouTube posts than Hunter Boots and Havaianas.
By geographical market
Hunter Boots vs. related brands influencer activity (by country)
Estimated sponsored posts in Hunter Boots's top markets
Hunter Boots has the highest estimated sponsored-post volume in United States (756 posts, 33.6%), Japan (205 posts, 9.1%), while Havaianas has the highest estimated sponsored-post volume in Brazil (570 posts, 23.8%), United Kingdom (299 posts, 12.5%), while Vessi leads in Canada with 199 posts (17.5%). Looking at United States specifically, the split is Hunter Boots at 756 posts (33.6%), Vessi at 699 posts (61.5%), Havaianas at 287 posts (12%). Hunter Boots's strength in United States and Japan may indicate a home-market focus, while Havaianas shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Vessi's Influencer Marketing Strategy
- Havaianas's Influencer Marketing Strategy
- Triquetra Health's Influencer Marketing Strategy
- mixsoon's Influencer Marketing Strategy
- G4Free's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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