Feelingirl Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 9.3k pieces of influencer content sponsored by Feelingirl over the last 12 months.
This report breaks down where & how Feelingirl invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Feelingirl, see here: Feelingirl influencers.
Influencer activity throughout the year
Feelingirl's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Feelingirl's influencer activity by month
Number of sponsored posts
Feelingirl's sponsored post volume appears to trend upward over the 12-month period, rising from 1.1k posts in January to 1.3k in December. The peak month, November, reached 1.3k posts, 76% higher than the monthly average of 746.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Feelingirl's sponsored influencer collaborations break down by social platform:
- TikTok: 8.5k posts (91.1%)
- Instagram: 828 posts (8.9%)
Feelingirl's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Feelingirl.
Here are 2 examples of Feelingirl's recent sponsored collaborations (one each for Instagram, TikTok).
yaanaa.r x Feelingirl
Influencer bio
Warsaw, Poland @everprettyofficial official partner tiktok [130k+] ✉️collab: @yaanaar.collab or radcukana74@gmail.com
Collaboration metrics
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brittanybeeex x Feelingirl
Influencer bio
welcome to B's World 🙂↔️💕 Dallas, TX📍 💌 : brittanybeeinfo@gmail.com CEO of @BeePretty💕💄💋✨
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 99.3%
- Carousels: 0.7%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Feelingirl are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Feelingirl's influencers average views (TikTok)
Based on each influencer's average views per post
With 53.9% of partnerships featuring creators averaging <1K views, Feelingirl's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (897.0k avg views/post):
chaloneverage x Feelingirl
Influencer bio
27 Taurus SAHM/Entrepreneur/Content Creator 📧 collabwchaloneverage@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (10.0k avg views/post):
leslie.slay x Feelingirl
Influencer bio
Mexicana 🇲🇽 † | Fashion | Beauty | TTshop Finds 💌 Leslie.preciado89@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Feelingirl's repeat partnerships
Out of 4.9k unique influencers in our dataset, 351 of them (7%) posted content for Feelingirl in 3 or more separate calendar months. The most consistent partner is @juliewiththebeauty, who has collaborated across 10 months with 23 total posts.
Here are 3 examples of Feelingirl's repeat influencer partnerships, with links to the sponsored content.
keidrabelle x Feelingirl
![TikTok post by @keidrabelle for Feelingirl. Caption reads: [...] Yet good compression ✨ @FeelinGirl LLC....](https://images.od.modash.io/94e9314218ad893e78d37c376736f6307ff40330)
![TikTok post by @keidrabelle for Feelingirl. Caption reads: [...] bodysuits at the moment🤭 @FeelinGirl LLC....](https://images.od.modash.io/fa0fb8020331c4ec25a8ae329a9e36be8e61dd5b)
hottiewitabawdy x Feelingirl
tiff_tokz x Feelingirl
![TikTok post by @tiff_tokz for Feelingirl. Caption reads: @FeelinGirl LLC #fashiontips [...].](https://images.od.modash.io/73a71ca983c2c2dcbdb4307daa4bea384461b1bd)
![TikTok post by @tiff_tokz for Feelingirl. Caption reads: @FeelinGirl LLC #feelingirl [...].](https://images.od.modash.io/1a9fa2e85a33f191d2a0804ce5e771407c8e0970)
![TikTok post by @tiff_tokz for Feelingirl. Caption reads: @FeelinGirl LLC #feelingirl [...].](https://images.od.modash.io/01efc2a9699ebf92998a67413faa012838111198)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Feelingirl had the most influencer activity. 59.4% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (7%)
- India (4.9%)
- Georgia (4.8%)
Feelingirl's influencer activity by market
Here is another example of Feelingirl collaborating with an influencer in United States.
errrcat x Feelingirl
![TikTok post by @errrcat for Feelingirl. Caption reads: [...] to @𝓓𝓸𝓻𝓲𝓼 𝓐𝓿𝓲𝓵𝓪-𝓒reator....](https://images.od.modash.io/0ff4e8257d730ee2a362e3fd8ef047971f7ba658)
Feelingirl's influencer activity vs. related brands
Feelingirl competes with Shapermint and Shapellx in shapewear-focused apparel targeting similar fit, compression, and confidence needs. These brands commonly use influencer try-ons and before/after content to convert shoppers.
Total influencer content
Feelingirl vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Feelingirl leads with 9.3k sponsored posts, significantly outpacing Shapellx (5.8k posts) and Shapermint (711 posts). Across all three brands, the average volume is 5.3k posts, indicating mature, scaled influencer programs. Feelingirl has substantially more total posts than Shapermint and Shapellx.
By social platform
Feelingirl vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Feelingirl leads on TikTok, while Shapellx has the most activity on Instagram and YouTube. The gap is most notable on TikTok, with Feelingirl at 8.5k, Shapellx at 4.4k, Shapermint at 193 posts. Feelingirl's activity is particularly concentrated on TikTok. On TikTok, Feelingirl has substantially more posts than Shapermint and Shapellx.
By geographical market
Feelingirl vs. related brands influencer activity (by country)
Estimated sponsored posts in Feelingirl's top markets
Feelingirl has the highest estimated sponsored-post volume in United States (5.5k posts, 59.4%), United Kingdom (651 posts, 7%), India (455 posts, 4.9%), while Shapellx leads in Brazil with 237 posts (4.1%), while Shapermint leads in Canada with 40 posts (5.6%). Looking at United States specifically, the split is Feelingirl at 5.5k posts (59.4%), Shapellx at 4.2k posts (73.2%), Shapermint at 501 posts (70.4%). Feelingirl's strength in United States and United Kingdom may indicate a home-market focus, while Shapellx shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Shapermint's Influencer Marketing Strategy
- Shapellx's Influencer Marketing Strategy
- VICI COLLECTION's Influencer Marketing Strategy
- PinkBlush Maternity's Influencer Marketing Strategy
- Shaperx's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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