We analyzed 33.5k pieces of influencer content sponsored by HYDROJUG over the last 12 months.
This report breaks down where & how HYDROJUG invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with HYDROJUG, see here: HYDROJUG influencers.
HYDROJUG's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
HYDROJUG's sponsored post volume appears to trend upward over the 12-month period, rising from 2.6k posts in January to 2.6k in December. The peak month, June, reached 5.7k posts, 105% higher than the monthly average of 2.8k.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of HYDROJUG's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for HYDROJUG.
Here are 2 examples of HYDROJUG's recent sponsored collaborations (one each for TikTok, YouTube).
Influencer bio
Sneak peek into my life 💕 📍Philly 📩 brand inquiries: collab.with.chandni@gmail.com
Collaboration metrics
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Influencer bio
Welcome to Life As We Gomez! We’re a fun-loving family of 6, passionate about making memories and capturing life's special moments on camera! From trips and vacations to celebrations, events, and everyday adventures, we love sharing it all with you. Your support motivates us to keep documenting and sharing these milestones with our amazing community! We do our best to post new videos every Wednesday and Friday at 7 AM PST. If life gets busy, you might see a little less, but anything extra is a bonus! Be sure to subscribe to our channel and hit the notification bell so you don’t miss a thing. We appreciate all your love and support! 😎 Much love, The Gomez Family Mom & Dad: Chelsea + Marcos Kids: Stella, Livvy, Hallie, Ty IG: @life_as_we_gomez Collaborations and Business Inquiries ONLY: lifeaswegomez@gmail.com
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
💡 Related resource: How To Find TikTok Influencers.
For their top social platform (TikTok), here is a breakdown of the type of influencers HYDROJUG are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 64.2% of partnerships featuring creators averaging <1K views, HYDROJUG's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (718.3k avg views/post):
Influencer bio
✨ MAIN ACCOUNT ✨ • Girl Mama x5 • Wife • BACKUP ACCOUNT - @mamaaub
Collaboration metrics
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And here is another example with a smaller creator on TikTok (10.0k avg views/post):
Influencer bio
21 | IN Jesus + coffee + shopping + SLP student! collabs 💌: makennainfluence@gmail.com
Collaboration metrics
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Out of 18.1k unique influencers in our dataset, 1.1k of them (6%) posted content for HYDROJUG in 3 or more separate calendar months. The most consistent partner is @jazteel, who has collaborated across 11 months with 75 total posts.
Here are 3 examples of HYDROJUG's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where HYDROJUG had the most influencer activity. 75.9% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of HYDROJUG collaborating with an influencer in United States.
HYDROJUG overlaps with Stanley 1913 and Simple Modern in hydration drinkware, competing for the same lifestyle and fitness audiences through everyday-carry and routine-based creator content.
Total sponsored posts tracked (last 12 months)
HYDROJUG leads with 33.5k sponsored posts, significantly outpacing Simple Modern (8.2k posts) and Stanley 1913 (4.6k posts). Across all three brands, the average volume is 15.4k posts, indicating mature, scaled influencer programs. HYDROJUG has far more total posts than Stanley 1913 and Simple Modern.
Sponsored posts by platform
HYDROJUG leads on TikTok and YouTube, while Stanley 1913 leads on Instagram. The gap is most notable on TikTok, with HYDROJUG at 33.1k, Simple Modern at 7.6k, Stanley 1913 at 1.1k posts. HYDROJUG's activity is particularly concentrated on TikTok. On TikTok, HYDROJUG has far more posts than Stanley 1913 and Simple Modern.
Estimated sponsored posts in HYDROJUG's top markets
HYDROJUG has the highest estimated sponsored-post volume in United States (25k posts, 75.9%), Canada (2.5k posts, 7.5%), India (2.1k posts, 6.4%), suggesting a North America focus, while Stanley 1913 has the highest estimated sponsored-post volume in United Kingdom (377 posts, 8.2%), Brazil (225 posts, 4.9%). Looking at United States specifically, the split is HYDROJUG at 25k posts (75.9%), Simple Modern at 6.8k posts (82.2%), Stanley 1913 at 2.7k posts (59.4%). HYDROJUG's strength in United States may indicate a home-market focus, while Stanley 1913 shows broader regional investment.
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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