HYDROJUG Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 26.0k pieces of influencer content sponsored by HYDROJUG over the last 12 months.
This report breaks down where & how HYDROJUG invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with HYDROJUG, see here: HYDROJUG influencers.
Influencer activity throughout the year
HYDROJUG's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
HYDROJUG's influencer activity by month
Number of sponsored posts
HYDROJUG's sponsored post volume peaks in October with 4.4k posts, 103% higher than the monthly average of 2.2k. August recorded the lowest activity at 1.3k posts, 41% below average. This could reflect a holiday-focused influencer strategy.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of HYDROJUG's sponsored influencer collaborations break down by social platform:
- TikTok: 25.8k posts (99.3%)
- YouTube: 193 posts (0.7%)
HYDROJUG's influencer activity by platform
Share of sponsored content by social network
Content format by platform
Share of all sponsored posts.
TikTok influencer marketing is a clear focus for HYDROJUG.
Here are 2 examples of HYDROJUG's recent sponsored collaborations (one each for TikTok, YouTube).
dear.holls x HYDROJUG
![TikTok post by @dear.holls for HYDROJUG. Caption reads: [...] coffee 🤎✨🧋#coffee #coffeetiktok #hydrojug....](https://images.od.modash.io/7ec74a7c18adbf2484d4784b56a71a4f76bdd16e)
Influencer bio
I like cute cups and pretty things 💕✨🩵🌸🧋 💌 hollyahanschell@gmail.com
Collaboration metrics
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lifeaswegomez x HYDROJUG
![YouTube post by @lifeaswegomez for HYDROJUG. Caption reads: [...] (10% off) #winkcliqueaffiliate 💧....](https://images.od.modash.io/083329a5aea71ae2f48b75c1cd03423b02602ae4)
Influencer bio
Welcome to Life As We Gomez! We’re a fun-loving family of 6, passionate about making memories and capturing life's special moments on camera! From trips and vacations to celebrations, events, and everyday adventures, we love sharing it all with you. Your support motivates us to keep documenting and sharing these milestones with our amazing community! We do our best to post new videos every Wednesday and Friday at 7 AM PST. If life gets busy, you might see a little less, but anything extra is a bonus! Be sure to subscribe to our channel and hit the notification bell so you don’t miss a thing. We appreciate all your love and support! 😎 Much love, The Gomez Family Mom & Dad: Chelsea + Marcos Kids: Stella, Livvy, Hallie, Ty IG: @life_as_we_gomez TikTok: @lifeaswegomez_ Collaborations and Business Inquiries ONLY: lifeaswegomez@gmail.com
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 97.6%
- Carousels: 2.4%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers HYDROJUG are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
HYDROJUG's influencers average views (TikTok)
Based on each influencer's average views per post
With 66.4% of partnerships featuring creators averaging <1K views, HYDROJUG's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (1.8M avg views/post):
kayandtayofficial x HYDROJUG
![TikTok post by @kayandtayofficial for HYDROJUG. Caption reads: [...] ::: Kay has been working with @HYDROJUG to....](https://images.od.modash.io/1bec7f2727301dfe97366b3d15c49537c1469c32)
Influencer bio
❤️Promoting happy/healthy relationships❤️ Kayandtay@currentsmgmt.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.9k avg views/post):
ilianaschelstrate x HYDROJUG
Influencer bio
🎀 girl mom x3 | mom life | favorite things 📍DFW | TX 💌UGC/collabs: ilianaschelstrate@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
HYDROJUG's repeat partnerships
Out of 12.1k unique influencers in our dataset, 998 of them (8%) posted content for HYDROJUG in 3 or more separate calendar months. The most consistent partner is @jazteel, who has collaborated across 12 months with 120 total posts.
Here are 3 examples of HYDROJUG's repeat influencer partnerships, with links to the sponsored content.
jazteel x HYDROJUG
![TikTok post by @jazteel for HYDROJUG. Caption reads: [...] 20oz Coffee Travelers from @HYDROJUG on....](https://images.od.modash.io/46611cd583f3eda3f674c33ea96b930d871bd32e)
kierra_b_lifestyle x HYDROJUG
![TikTok post by @kierra_b_lifestyle for HYDROJUG. Caption reads: Hydrojug cowboy Christmas and holly are [...].](https://images.od.modash.io/51957fa5bf35fcbf2f977f7cd6a03e84383a0f1b)
![TikTok post by @kierra_b_lifestyle for HYDROJUG. Caption reads: The new HYDROJUG squeeze bottles are perfect [...].](https://images.od.modash.io/ed84b13fa5f7068cb19466f29c47af393198adaa)
TheLeRoys x HYDROJUG
![YouTube post by @TheLeRoys for HYDROJUG. Caption reads: [...] blankets CODE THELEROYS Hydrojug : CODE:....](https://images.od.modash.io/af4c550eefc3f8e61a3dd6d848724a42af50baa9)
![YouTube post by @TheLeRoys for HYDROJUG. Caption reads: [...] blankets CODE THELEROYS Hydrojug : CODE:....](https://images.od.modash.io/b18d216e253d2676762aa2d145386096a24bd3a3)
![YouTube post by @TheLeRoys for HYDROJUG. Caption reads: [...] CODE: LEROY15 Cory's green Hydrojug CODE:....](https://images.od.modash.io/8710eee92040f269aa93dd41543aa5e00f15a541)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where HYDROJUG had the most influencer activity. 84.2% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Canada (6.5%)
- United Kingdom (4.8%)
- Australia (2.8%)
HYDROJUG's influencer activity by market
Here is another example of HYDROJUG collaborating with an influencer in United States.
kenlyealtumofficial x HYDROJUG
![TikTok post by @kenlyealtumofficial for HYDROJUG. Caption reads: [...] print?! It was a must have 🤎🐆🖤 @HYDROJUG....](https://images.od.modash.io/f7a0ad8f518fcf311ac0d2e7e56ebbbc5fa03021)
HYDROJUG's influencer activity vs. related brands
HYDROJUG competes most directly with Stanley 1913 and Owala in reusable drinkware built for lifestyle content, with similar audiences driven by creator routines, gym content, and color drops.
Total influencer content
HYDROJUG vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
HYDROJUG leads with 26k sponsored posts, significantly outpacing Owala (6k posts) and Stanley 1913 (3.4k posts). Across all three brands, the average volume is 11.8k posts, indicating mature, scaled influencer programs. HYDROJUG has far more total posts than Stanley 1913 and Owala.
By social platform
HYDROJUG vs. related brands influencer activity (by social platform)
Sponsored posts by platform
HYDROJUG leads on TikTok and YouTube, while Stanley 1913 leads on Instagram. The gap is most notable on TikTok, with HYDROJUG at 25.8k, Owala at 6k, Stanley 1913 at 2.5k posts. HYDROJUG's activity is particularly concentrated on TikTok. TikTok accounts for nearly all HYDROJUG and Owala posts, while Instagram accounts for a large share of Stanley 1913 posts.
By geographical market
HYDROJUG vs. related brands influencer activity (by country)
Estimated sponsored posts in HYDROJUG's top markets
HYDROJUG has the highest estimated sponsored-post volume in United States (22k posts, 84.2%), Canada (1.7k posts, 6.5%), United Kingdom (1.3k posts, 4.8%), suggesting a North America focus, while Stanley 1913 leads in Brazil with 473 posts (14.1%). Looking at United States specifically, the split is HYDROJUG at 22k posts (84.2%), Stanley 1913 at 1.3k posts (39.7%). HYDROJUG's strength in United States and United Kingdom may indicate a home-market focus, while Stanley 1913 shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Stanley 1913's Influencer Marketing Strategy
- Owala's Influencer Marketing Strategy
- Kate Somerville's Influencer Marketing Strategy
- FHI Heat's Influencer Marketing Strategy
- ARZOPA's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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