HYDROJUG Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 30.5k pieces of influencer content sponsored by HYDROJUG over the last 12 months.

This report breaks down where & how HYDROJUG invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with HYDROJUG, see here: HYDROJUG influencers.

Influencer activity throughout the year

HYDROJUG's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

HYDROJUG's sponsored post volume appears to trend upward over the 12-month period, rising from 2.6k posts in January to 2.5k in December. The peak month, September, reached 4.7k posts, 85% higher than the monthly average of 2.5k.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of HYDROJUG's sponsored influencer collaborations break down by social platform:

• TikTok: 30.3k posts (99.3%)
• YouTube: 215 posts (0.7%)

TikTok influencer marketing is a clear focus for HYDROJUG.

Here are 2 examples of HYDROJUG's recent sponsored collaborations (one each for TikTok, YouTube).

kenlyealtumofficial x HYDROJUG

kenlyealtumofficial

@kenlyealtumofficial

24 Dec, 25

10.6M

93.9k

[...] print?! It was a must have 🤎🐆🖤 @HYDROJUG #hydrojug #hydrojugtumbler #icedcoffee [...]

Influencer bio

Oh, hey! You came to the right place 🫶🏻 Fashion Pro | Shoes | Home 🛍️ TTS ⭐️ Creator | $9M+ GMV | Top 0.5%TTS 🥇 🕊️ Psalms 46:5 🙏🏼 other @kenlye.altum

Collaboration metrics

Post views10.6M

Post EMV $216.7k

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lifeaswegomez x HYDROJUG

lifeaswegomez

@lifeaswegomez

03 Sep, 25

1.3M

4k

[...] (10% off) #winkcliqueaffiliate 💧 ‪@HydroJug‬ Drink Tumblers 🎥 Previous Vlog: • The [...]

Influencer bio

Welcome to Life As We Gomez! We’re a fun-loving family of 6, passionate about making memories and capturing life's special moments on camera! From trips and vacations to celebrations, events, and everyday adventures, we love sharing it all with you. Your support motivates us to keep documenting and sharing these milestones with our amazing community! We do our best to post new videos every Wednesday and Friday at 7 AM PST. If life gets busy, you might see a little less, but anything extra is a bonus! Be sure to subscribe to our channel and hit the notification bell so you don’t miss a thing. We appreciate all your love and support! 😎 Much love, The Gomez Family Mom & Dad: Chelsea + Marcos Kids: Stella, Livvy, Hallie, Ty IG: @life_as_we_gomez Collaborations and Business Inquiries ONLY: lifeaswegomez@gmail.com

Collaboration metrics

Post views1.3M

Post EMV $40.4k

More influencer data

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💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 65.1% of partnerships featuring creators averaging <1K views, HYDROJUG's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (1.8M avg views/post):

kayandtayofficial x HYDROJUG

kayandtayofficial

@kayandtayofficial

09 Jun, 26

2.9M

170.6k

[...] ::: Kay has been working with @HYDROJUG to design her dream cups! She did a [...]

Influencer bio

❤️Promoting happy/healthy relationships❤️ Kayandtay@currentsmgmt.com

Collaboration metrics

Post views2.9M

Post EMV $66.5k

More influencer data

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And here is another example with a smaller creator on TikTok (9.9k avg views/post):

ilianaschelstrate x HYDROJUG

ilianaschelstrate

@ilianaschelstrate

05 Dec, 25

23.6k

288

These new holiday colors 🤌🏻🤌🏻@HYDROJUG #hydrojug #giftidea #christmasgiftidea [...]

Influencer bio

33 | mom life | favorite things 📍DFW 💌: ilianaschelstrate@gmail.com

Collaboration metrics

Post views23.6k

Post EMV $486

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

HYDROJUG's repeat partnerships

kierra_b_lifestyle x HYDROJUG

kierra_b_lifestyle

@kierra_b_lifestyle

22 Jan, 26

305.1k

3.3k

Don’t miss out on be mine Hydrojug #tiktokshopcreatorpicks [...]

kierra_b_lifestyle

@kierra_b_lifestyle

05 Nov, 25

134.4k

1.5k

Hydrojug cowboy Christmas and holly are [...]

kierra_b_lifestyle

@kierra_b_lifestyle

26 Sep, 25

123.2k

414

[...] ##creatoricons##slimcancooler##hydrojug@@HYDROJUG

jazteel x HYDROJUG

jazteel

@jazteel

05 Nov, 25

24.8k

57

[...] 20oz Coffee Travelers from @HYDROJUG on TikTok shop now! #hydrojug [...]

jazteel

@jazteel

21 Jan, 26

10.3k

119

In case you didn’t know the @HYDROJUG coffee lids fit the 20oz [...]

jazteel

@jazteel

13 Jan, 26

9.8k

26

Grab you can cooler from @HYDROJUG while theyre on sale!! [...]

TheLeRoys x HYDROJUG

TheLeRoys

@TheLeRoys

02 Feb, 26

97k

2.1k

[...] blankets CODE THELEROYS Hydrojug : CODE: SHANNA10 ACTA: CODE: [...]

TheLeRoys

@TheLeRoys

15 Dec, 25

92.9k

2.3k

[...] CODE: LEROY15 Cory's green Hydrojug CODE: SHANNA10 Houndstooth [...]

TheLeRoys

@TheLeRoys

06 Nov, 25

83.3k

2.9k

[...] CODE: LEROY35 Code: LEROYS Hydrojug affiliate: CODE: SHANNA10 [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• Canada (9%)
• Brazil (4.2%)
• Australia (4.1%)

Here is another example of HYDROJUG collaborating with an influencer in United States.

tayypalmer x HYDROJUG

tayypalmer

@tayypalmer

13 Oct, 25

6.1M

21.2k

Easily my favorite @HYDROJUG!!! It’s no shock this continues to sell [...]

HYDROJUG's influencer activity vs. related brands

HYDROJUG competes with Stanley 1913 and Owala in the reusable drinkware category where aesthetics, portability, and lifestyle utility drive purchase. All three brands are staples in creator “day-in-the-life” and hydration habit content.

Total influencer content

HYDROJUG leads with 30.5k sponsored posts, significantly outpacing Owala (6.8k posts) and Stanley 1913 (4.1k posts). Across all three brands, the average volume is 13.8k posts, indicating mature, scaled influencer programs. HYDROJUG has far more total posts than Stanley 1913 and Owala combined.

By social platform

HYDROJUG leads on TikTok and YouTube, while Stanley 1913 leads on Instagram. The gap is most notable on TikTok, with HYDROJUG at 30.3k, Owala at 6.7k, Stanley 1913 at 1.9k posts. HYDROJUG's activity is particularly concentrated on TikTok. HYDROJUG’s posts are concentrated on TikTok, with little to no activity on Instagram and comparatively fewer posts on YouTube.

By geographical market

HYDROJUG has the highest estimated sponsored-post volume in United States (23k posts, 76.7%), Canada (2.7k posts, 9%), Brazil (1.3k posts, 4.2%), suggesting a North America focus, while Owala has the highest estimated sponsored-post volume in Mexico (723 posts, 10.7%), United Kingdom (439 posts, 6.5%). Looking at United States specifically, the split is HYDROJUG at 23k posts (76.7%), Owala at 3.9k posts (58.1%), Stanley 1913 at 1.1k posts (26.8%). HYDROJUG's strength in United States may indicate a home-market focus, while Owala shows broader regional investment.