Stanley 1913 Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 3.4k pieces of influencer content sponsored by Stanley 1913 over the last 12 months.
This report breaks down where & how Stanley 1913 invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Stanley 1913, see here: Stanley 1913 influencers.
Influencer activity throughout the year
Stanley 1913's influencer marketing output shows strong seasonal variation, with some months seeing 3x or more activity than others. The chart below shows month-by-month data for total sponsored posts tracked.
Stanley 1913's influencer activity by month
Number of sponsored posts
Stanley 1913's sponsored post volume appears to trend upward over the 12-month period, rising from 217 posts in January to 172 in December. The peak month, July, reached 620 posts, 130% higher than the monthly average of 269.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Stanley 1913's sponsored influencer collaborations break down by social platform:
- TikTok: 2.5k posts (73.3%)
- Instagram: 867 posts (25.9%)
- YouTube: 29 posts (0.9%)
Stanley 1913's influencer activity by platform
Share of sponsored content by social network
Content format by platform
Share of all sponsored posts.
TikTok influencer marketing is a clear focus for Stanley 1913.
Here are 3 examples of Stanley 1913's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
biah_azz x Stanley 1913
![Instagram post by @biah_azz for Stanley 1913. Caption reads: [...] se preparando para os jogos? 🇧🇷💛....](https://images.od.modash.io/b56629ff83334faaa656dbf6236a5adaf022fea2)
Influencer bio
Rio de Janeiro 🇧🇷 Embaixadora oficial da Brazino777 lifestyle • Altinha 📩: comercialbiazinha@gmail.com | +5513981152725
Collaboration metrics
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kostasgarcia x Stanley 1913
Influencer bio
📍LA 📷 🤙🏼 For partnerships - email: kostasgarciabusiness@gmail.com LR Presets ⬇️
Collaboration metrics
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JKartsoccer x Stanley 1913
![YouTube post by @JKartsoccer for Stanley 1913. Caption reads: [...] 골드 컬렉션은 스탠리 네이버 브랜드 스토어에서 구매 가능합니다.....](https://images.od.modash.io/e1ab15bcd17726b5cc6c63c1cd65d5b67fba9810)
Influencer bio
멤버십 가입 홈페이지: JKartsoccer.com 비즈니스 문의: JK@JKartsoccer.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 97.7%
- Carousels: 2.3%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Stanley 1913 are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Stanley 1913's influencers average views (TikTok)
Based on each influencer's average views per post
Stanley 1913's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (392.1k avg views/post):
togethxr x Stanley 1913
![TikTok post by @togethxr for Stanley 1913. Caption reads: [...] by TOGETHXR and our friends at @Stanley 1913....](https://images.od.modash.io/443bc486d2b8d0db1b8b2726a04d0a9f771542be)
Influencer bio
Largest women’s sports brand 🏆
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.5k avg views/post):
tiiiziana x Stanley 1913
Influencer bio
founder @anti-brainrot series🧠🌟 your fav anti-brainrot girl 🧘♀️tiziana@socialaxisagency.com 📍berlin JOURNAL GUIDE ↓
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Stanley 1913's repeat partnerships
Out of 2.5k unique influencers in our dataset, 21 of them (1%) posted content for Stanley 1913 in 3 or more separate calendar months. The most consistent partner is @jessica01985, who has collaborated across 7 months with 48 total posts.
Here are 3 examples of Stanley 1913's repeat influencer partnerships, with links to the sponsored content.
jessica01985 x Stanley 1913
rose_mae_de_tres x Stanley 1913
atprando x Stanley 1913
![TikTok post by @atprando for Stanley 1913. Caption reads: [...] #imjustagirl @Tillys @Stanley 1913.](https://images.od.modash.io/90c16a62a934749ee41c92e8f013f03dbcf208f3)
![TikTok post by @atprando for Stanley 1913. Caption reads: [...] #imjustagirl #trending @Stanley 1913 @Tillys.](https://images.od.modash.io/ac06bdd44c09856bc98e58e637b8ea1b7708a846)
![TikTok post by @atprando for Stanley 1913. Caption reads: [...] Are you kidding me 🥰😍@Stanley 1913 @Tillys....](https://images.od.modash.io/10881c56bb782c425c66102ccf2a8fe3191c388e)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Stanley 1913 had the most influencer activity. 39.7% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Brazil (14.1%)
- United Kingdom (9.5%)
- Argentina (3%)
Stanley 1913's influencer activity by market
Here is another example of Stanley 1913 collaborating with an influencer in United States.
ivonne.rojas25 x Stanley 1913
Stanley 1913's influencer activity vs. related brands
Stanley 1913 competes directly with Owala and Simple Modern in reusable drinkware where design, color drops, and lifestyle creators drive demand. These brands target the same on-the-go, hydration-focused audience across TikTok and Instagram.
Total influencer content
Stanley 1913 vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Owala leads with 6k sponsored posts, notably outpacing Simple Modern (5.2k posts) and Stanley 1913 (3.4k posts). Across all three brands, the average volume is 4.9k posts, indicating mature, scaled influencer programs.
By social platform
Stanley 1913 vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Stanley 1913 leads on Instagram and YouTube, while Owala leads on TikTok. The gap is most notable on TikTok, with Owala at 6k, Simple Modern at 4.7k, Stanley 1913 at 2.5k posts. Stanley 1913's activity is particularly concentrated on TikTok. On TikTok, Owala and Simple Modern have several thousand posts each while Stanley 1913 has 2,457.
By geographical market
Stanley 1913 vs. related brands influencer activity (by country)
Estimated sponsored posts in Stanley 1913's top markets
Simple Modern has the highest estimated sponsored-post volume in United States (4.2k posts, 80.9%), Canada (332 posts, 6.4%), suggesting a North America focus, while Stanley 1913 has the highest estimated sponsored-post volume in Brazil (473 posts, 14.1%), United Kingdom (319 posts, 9.5%). Looking at United States specifically, the split is Simple Modern at 4.2k posts (80.9%), Stanley 1913 at 1.3k posts (39.7%). Stanley 1913's strength in United Kingdom may indicate a home-market focus, while Simple Modern shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Owala's Influencer Marketing Strategy
- Simple Modern's Influencer Marketing Strategy
- Teami Blends's Influencer Marketing Strategy
- Christy Ng's Influencer Marketing Strategy
- KATCH ME's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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