Stanley 1913 Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 3.4k pieces of influencer content sponsored by Stanley 1913 over the last 12 months.
This report breaks down where & how Stanley 1913 invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Stanley 1913, see here: Stanley 1913 influencers.
Influencer activity throughout the year
Stanley 1913's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Stanley 1913's influencer activity by month
Number of sponsored posts
Stanley 1913's influencer output appears relatively consistent throughout the year, averaging about 277 sponsored posts per month. March recorded the highest volume at 374 posts (35% above average), while May was the quietest at 195 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Stanley 1913's sponsored influencer collaborations break down by social platform:
- Instagram: 1.8k posts (54.5%)
- TikTok: 1.5k posts (45.5%)
Stanley 1913's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Stanley 1913.
Here are 2 examples of Stanley 1913's recent sponsored collaborations (one each for Instagram, TikTok).
mm.constroi x Stanley 1913
Influencer bio
🔷️ 4 BILHÕES DE VIEWS + 5 MILHÕES SEGUIDORES NAS REDES 🔷️CRIADOR DE CONTEÚDO
Collaboration metrics
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lystianovilda x Stanley 1913
![TikTok post by @lystianovilda for Stanley 1913. Caption reads: [...] area until September 28th, 2025!!!....](https://images.od.modash.io/5b41d515608d856a3cb03b225e2f203416eace94)
Influencer bio
📍🇮🇩 ig: lystianvld fashion beauty lifestyle Business Inquiries👇🏼
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 59.8%
- Posts: 40.2%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers Stanley 1913 are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Stanley 1913's influencers average views (Instagram)
Based on each influencer's average views per post
Stanley 1913's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (7.1M avg views/post):
psg x Stanley 1913
![Instagram post by @psg for Stanley 1913. Caption reads: [...] whistle, greatness is built together.....](https://images.od.modash.io/3f6b9da7873a02c6c6aa2725a17309f685344590)
Influencer bio
CHAMPIONS D’EUROPE 🏆❤️💙
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (8.6k avg views/post):
pgloriaoficial x Stanley 1913
Influencer bio
Pgloriaoficial
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Stanley 1913's repeat partnerships
Out of 2.5k unique influencers in our dataset, 23 of them (1%) posted content for Stanley 1913 in 3 or more separate calendar months. The most consistent partner is @michelecappelletti92, who has collaborated across 13 months with 57 total posts.
Here are 3 examples of Stanley 1913's repeat influencer partnerships, with links to the sponsored content.
michelecappelletti92 x Stanley 1913
![Instagram post by @michelecappelletti92 for Stanley 1913. Caption reads: [...] ela é. A nova coleção da @stanley1913_brasil....](https://images.od.modash.io/bc27969a4cd27f93961f23db16fac76c13e2b252)
felipeoeletricista x Stanley 1913
juninhocarpinteiro x Stanley 1913
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, Brazil is where Stanley 1913 had the most influencer activity. 38.9% of their live influencer content in the last 12 months was posted by Brazilian influencers.
Based on the percentage of influencer content per market, other important markets include:
- United States (19.5%)
- Thailand (6.4%)
- Mexico (4.6%)
Stanley 1913's influencer activity by market
Here is another example of Stanley 1913 collaborating with an influencer in Brazil.
juninhocarpinteiro x Stanley 1913
Stanley 1913's influencer activity vs. related brands
Stanley 1913, Simple Modern, and Owala all compete in reusable drinkware where lifestyle creators drive trends, color drops, and everyday-carry content. They target similar audiences seeking durable, aesthetic hydration products for work, school, and travel.
Total influencer content
Stanley 1913 vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Simple Modern leads with 8.3k sponsored posts, notably outpacing Owala (7k posts) and Stanley 1913 (3.4k posts). Across all three brands, the average volume is 6.2k posts, indicating mature, scaled influencer programs. Simple Modern and Owala each have about twice as many total posts as Stanley 1913.
By social platform
Stanley 1913 vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Stanley 1913 leads on Instagram, while Simple Modern has the most activity on TikTok and YouTube. The gap is most notable on Instagram, with Stanley 1913 at 1.8k, Simple Modern at 626, Owala at 0 posts. Simple Modern's activity is particularly concentrated on TikTok. On Instagram, Stanley 1913 has nearly three times as many posts as Simple Modern, while Owala has none.
By geographical market
Stanley 1913 vs. related brands influencer activity (by country)
Estimated sponsored posts in Stanley 1913's top markets
Simple Modern has the highest estimated sponsored-post volume in United States (6.9k posts, 82.5%), Canada (466 posts, 5.6%), suggesting a North America focus, while Owala has the highest estimated sponsored-post volume in Malaysia (1.3k posts, 18.6%), United Kingdom (669 posts, 9.5%), while Stanley 1913 has the highest estimated sponsored-post volume in Brazil (1.3k posts, 38.9%), Thailand (215 posts, 6.4%). Looking at United States specifically, the split is Simple Modern at 6.9k posts (82.5%), Owala at 3.4k posts (47.8%), Stanley 1913 at 656 posts (19.5%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Simple Modern's Influencer Marketing Strategy
- Owala's Influencer Marketing Strategy
- Flower Knows's Influencer Marketing Strategy
- JLUXLABEL's Influencer Marketing Strategy
- Emi Jay's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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