Stanley 1913 Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 917 pieces of influencer content sponsored by Stanley 1913 over the last 12 months.
This report breaks down where & how Stanley 1913 invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Stanley 1913, see here: Stanley 1913 influencers.
Influencer activity throughout the year
Stanley 1913's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Stanley 1913's influencer activity by month
Number of sponsored posts
Stanley 1913's sponsored post volume appears to trend upward over the 12-month period, rising from 53 posts in January to 110 in December. The peak month, September, reached 126 posts, 73% higher than the monthly average of 73.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Stanley 1913's sponsored influencer collaborations break down by social platform:
- Instagram: 712 posts (77.6%)
- TikTok: 197 posts (21.5%)
- YouTube: 8 posts (0.9%)
Stanley 1913's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Stanley 1913.
Here are 3 examples of Stanley 1913's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
jennierubyjane x Stanley 1913
![Instagram post by @jennierubyjane for Stanley 1913. Caption reads: [...] collaboration with @stanley_brand🖤....](https://images.od.modash.io/875e5887697ee0bcbe6403980332d9bb9fd35b1b)
Influencer bio
@lesyeuxdenini
Collaboration metrics
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chloegervais15 x Stanley 1913
Influencer bio
@Hot Girls Only Podcast 💘 host
Collaboration metrics
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FootballRewinder x Stanley 1913
![YouTube post by @FootballRewinder for Stanley 1913. Caption reads: [...] Messi x Stanley 1913 ที่มีคำว่า GOAT....](https://images.od.modash.io/ca9e76f29ac2d9acdcb900b8d556c95e22b98d02)
Influencer bio
Football Rewinder channel intends to do it for all football lovers. to entertain to be knowledgeable Information And most importantly, to be an inspiration to anyone passionate about football ⚽ This channel presents football information. That you may know 🤓 or not 🤔 If anyone likes it, don't forget to click like, share, and subscribe to support the channel as well ❤️ If any information is wrong, I apologize here. 🙏 (⚽ Takes you back in football stories ❤️🔥) #FootballRewider Contact advertising work😍 jeng.football.rewinder@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 66.7%
- Posts: 33.3%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers Stanley 1913 are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Stanley 1913's influencers average views (Instagram)
Based on each influencer's average views per post
Stanley 1913's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (7.1M avg views/post):
psg x Stanley 1913
![Instagram post by @psg for Stanley 1913. Caption reads: [...] whistle, greatness is built together.....](https://images.od.modash.io/3f6b9da7873a02c6c6aa2725a17309f685344590)
Influencer bio
CHAMPIONS D’EUROPE 🏆❤️💙
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (7.1k avg views/post):
antonelagallery x Stanley 1913
![Instagram post by @antonelagallery for Stanley 1913. Caption reads: Stanley 1913 × Anto’s collection arriving on [...].](https://images.od.modash.io/f0b32aae95b9147e491c4958d5e3c5e97f4212a8)
Influencer bio
Giving you all the updates of antonela roccuzzo DM for paid promotions and any other enquiries! Backup account: @antonelagallery__
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Stanley 1913's repeat partnerships
Out of 702 unique influencers in our dataset, 29 of them (4%) posted content for Stanley 1913 in 3 or more separate calendar months. The most consistent partner is @cinmi.does.makeup, who has collaborated across 6 months with 13 total posts.
Here are 3 examples of Stanley 1913's repeat influencer partnerships, with links to the sponsored content.
cinmi.does.makeup x Stanley 1913
![Instagram post by @cinmi.does.makeup for Stanley 1913. Caption reads: [...] shop now:....](https://images.od.modash.io/443ca3d53da6efd804b8a4ba359a85c8f1e1d3c0)
![Instagram post by @cinmi.does.makeup for Stanley 1913. Caption reads: [...] the sustainable switch with Stanley 1913 👉....](https://images.od.modash.io/009bb57d5b4d318846f8735d9addf3022707baa5)
target_junkie x Stanley 1913
![Instagram post by @target_junkie for Stanley 1913. Caption reads: [...] launched at @Target! 😍😍....](https://images.od.modash.io/a08cc2df3fee2fd3df135367f1565b030e47cbbe)
![Instagram post by @target_junkie for Stanley 1913. Caption reads: [...] hours on the go! Shop the Stanley 1913....](https://images.od.modash.io/d4cbb6785bddbf066fd89d3d997b46ebb7908969)
![Instagram post by @target_junkie for Stanley 1913. Caption reads: [...] idea you’re going to love!....](https://images.od.modash.io/b0c98ac4cada6a6bdc289321497dfeb9610ac426)
target_cheer x Stanley 1913
![Instagram post by @target_cheer for Stanley 1913. Caption reads: [...] at Target.com 🎯 @target....](https://images.od.modash.io/7641f59ca33e23eccf42c9a6db3294a0f002807d)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Stanley 1913 had the most influencer activity. 51.3% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (9.7%)
- Japan (4.4%)
- Brazil (4.1%)
Stanley 1913's influencer activity by market
Here is another example of Stanley 1913 collaborating with an influencer in United States.
postmalone x Stanley 1913
Stanley 1913's influencer activity vs. related brands
Stanley 1913 competes with Owala and Simple Modern in lifestyle drinkware driven by colorways, limited drops, and creator visibility. These brands target similar consumers who want functional hydration products that also signal style.
Total influencer content
Stanley 1913 vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Simple Modern leads with 3.1k sponsored posts, significantly outpacing Owala (1.7k posts) and Stanley 1913 (917 posts). Across all three brands, the average volume is 1.9k posts, suggesting established influencer marketing investments. Simple Modern has more total posts than Stanley 1913 and Owala combined.
By social platform
Stanley 1913 vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Stanley 1913 leads on Instagram, while Simple Modern has the most activity on TikTok and YouTube. The gap is most notable on TikTok, with Simple Modern at 2.8k, Owala at 1.6k, Stanley 1913 at 197 posts. Stanley 1913's activity is particularly concentrated on Instagram. Stanley 1913 has far more Instagram posts, while Owala and Simple Modern have far more TikTok posts.
By geographical market
Stanley 1913 vs. related brands influencer activity (by country)
Estimated sponsored posts in Stanley 1913's top markets
Simple Modern has the highest estimated sponsored-post volume in United States (2.5k posts, 80.1%), Canada (179 posts, 5.8%), United Kingdom (129 posts, 4.2%), suggesting a North America focus, while Stanley 1913 leads in Japan with 40 posts (4.4%). Looking at United States specifically, the split is Simple Modern at 2.5k posts (80.1%), Owala at 1.2k posts (74.3%), Stanley 1913 at 470 posts (51.3%). Stanley 1913's strength in Japan may indicate a home-market focus, while Simple Modern shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Owala's Influencer Marketing Strategy
- Simple Modern's Influencer Marketing Strategy
- Caden Lane's Influencer Marketing Strategy
- Teami Blends's Influencer Marketing Strategy
- Goodr's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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