Stanley 1913 Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 4.1k pieces of influencer content sponsored by Stanley 1913 over the last 12 months.

This report breaks down where & how Stanley 1913 invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Stanley 1913, see here: Stanley 1913 influencers.

Influencer activity throughout the year

Stanley 1913's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

Stanley 1913's influencer output appears relatively consistent throughout the year, averaging about 340 sponsored posts per month. March recorded the highest volume at 488 posts (44% above average), while November was the quietest at 222 posts.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Stanley 1913's sponsored influencer collaborations break down by social platform:

• Instagram: 2.2k posts (53.6%)
• TikTok: 1.9k posts (46.1%)
• YouTube: 15 posts (0.4%)

Instagram influencer marketing is a clear focus for Stanley 1913.

Here are 3 examples of Stanley 1913's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

leomessi x Stanley 1913

leomessi

@leomessi

22 May, 26

23.7M

1.2M

[...] capítulo de la colección Messi x Stanley 1913 llega el 26 de mayo Gold is the [...]

Influencer bio

Bienvenidos a la cuenta oficial de Instagram de Leo Messi / Welcome to the official Leo Messi Instagram account

Collaboration metrics

Post views23.7M

Post EMV $832.3k

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lystianovilda x Stanley 1913

lystianovilda

@lystianovilda

19 Sep, 25

12.3M

1.1M

[...] area until September 28th, 2025!!! #Stanley1913xJENNIE #StanleyIndonesia [...]

Influencer bio

📍🇮🇩 ig: lystianvld fashion beauty lifestyle Business Inquiries👇🏼

Collaboration metrics

Post views12.3M

Post EMV $301.0k

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Hiconsumption x Stanley 1913

Hiconsumption

@Hiconsumption

10 Dec, 25

143.8k

2.5k

What you carry in your backpack can significantly aid your day-to-day experience. A well-built pack — and the everyday carry gear you load it with — keeps you organized, efficient, and ready to work from wherever the day takes you. From tech organizers to compact tools and productivity-focused accessories, dialed-in backpack setups are some of our favorites to assemble. In this video, we got hands-on with some of the best backpack EDC gear to help you stay prepared and productive. Sponsor: This video is sponsored by Leatherman. All opinions expressed are based on our own experience. Purchase Links: Leatherman Wave Alpha ($200) - Root Co. Mag-Reel SQR ($55) - Aer Slim Pouch 2 Ultra ($79) - Olight ArkPro Flashlight ($100) - | (Amazon) The James Brand Kent Pen ($79) - | (Amazon) Bose QuietComfort Ultra Headphones 2nd-Gen ($449) - | (Amazon) Anker Prime 26k Power Bank ($230) - | (Amazon) G-SHOCK GW5000HS-1 ($330) - | (Amazon) Stanley Wellspring Bottle 30oz ($45) - Nomad Goods Cables + Wall Charger ($99+) - | (Amazon) The James Brand The Gatecliff ($139) - Analogue Pocket ($220) - SanDisk 4TB Extreme Portable SSD ($293) - | (Amazon) Satechi OntheGo 7-in-1 Multiport Adapter ($60) - | (Amazon) Evergoods Civic Panel Loader X-Pac 24L ($365) - Video Chapters: 00:00 Introduction 00:47 Leatherman Wave Alpha 02:45 Root Co. Mag-Reel SQR 03:56 Aer Slim Pouch 2 Ultra 05:31 Olight ArkPro Flashlight 07:09 The James Brand Kent Pen 08:21 Bose QuietComfort Ultra Headphones 2nd-Gen 09:59 Anker Prime 26k Power Bank 11:49 G-SHOCK GW5000HS-1 13:36 Stanley Wellspring Bottle 30oz 14:55 Nomad Goods Cables + Wall Charger 16:45 The James Brand The Gatecliff 18:02 Analogue Pocket 19:28 SanDisk 4TB Extreme Portable SSD 20:57 Satechi OntheGo 7-in-1 Multiport Adapter 22:32 Evergoods Civic Panel Loader X-Pac 24L 24:24 Conclusion Affiliate Disclosure: ​ Clicking on these links to purchase products may earn HICONSUMPTION a small percentage of the purchase price as a referral fee. Follow HICONSUMPTION: / hiconsumption / hiconsumption / hiconsumption #everydaycarry #EDC #gear

Influencer bio

HICONSUMPTION is a modern day men’s lifestyle publication for those with a passion for well designed gear. We’re discoverers of uncharted players in the space, and proclaimers of passion for an elevated way of living. Proudly built in Los Angeles, California, our access to such experimental backyard landscapes keeps us on our toes and in-the-know of what’s to come in the realm of adventure, tech, gear, automotive, style, and beyond. We uphold those merits to this day, keeping them near and dear — allowing us to remain on the cutting edge of a life worth exploring and at the ready to offer our expertise to an audience vying for the same cherished principles.

Collaboration metrics

Post views143.8k

Post EMV $4.6k

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💡 Related resource: How To Find Instagram Influencers.

Influencer audience size breakdown (by views)

Stanley 1913's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.

Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (5.7M avg views/post):

psg x Stanley 1913

psg

@psg

24 Nov, 25

43.6k

[...] whistle, greatness is built together. Stanley 1913 x Paris Saint-Germain dropping 2/12 [...]

Influencer bio

DOUBLE CHAMPIONS D’EUROPE 🏆🏆❤️💙

Collaboration metrics

Post likes43.6k

Post EMV $4.4k

More influencer data

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And here is another example with a smaller creator on Instagram (8.3k avg views/post):

antonelagallery x Stanley 1913

antonelagallery

@antonelagallery

07 Jan, 26

458

Stanley 1913 × Anto’s collection arriving on [...]

Influencer bio

Giving you all the updates of antonela roccuzzo DM for paid promotions and any other enquiries! Backup account: @antonelagallery__

Collaboration metrics

Post likes458

Post EMV $46

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Stanley 1913's repeat partnerships

michelecappelletti92 x Stanley 1913

michelecappelletti92

@michelecappelletti92

28 Jan, 26

13.8k

182

O café muda de sabor quando vira ritual ☕ De manhã ao pós-treino… tem sempre uma pausa pra um bom café. E se for com a Daybreak da Stanley, melhor ainda. Café e uma caneca que me acompanha em qualquer lugar #Publicidade #StanleyBR #DaybreakStanley #CaféComCappe

michelecappelletti92

@michelecappelletti92

10 Oct, 25

11.4k

185

O meu shake agora vai comigo no Activate Shaker Stanley, o novo parceiro de treino 💪🏼 💧 Inox, resistente, silencioso e à prova de vazamentos. Tudo no lugar, do pré ao pós-treino! Modelo do vídeo: Activate Shaker | Sage Grey (591ml) #StanleyBrasil #Publicidade #BeachTennis #StanleyxCappe

michelecappelletti92

@michelecappelletti92

26 Aug, 25

209

Hidratação e bebida gelada sempre em dia, dentro e fora das quadras. Minha parceira de torneios é a Garrafa Térmica Stanley Quick Flip Azure 710ml, prática, resistente e sempre gelada 🧊 👉 Garanta a sua no site oficial com 10% OFF usando o cupom CAPPE10 Qual cor da linha Cappe você escolheria? #StanleyxCappe #Cappe10 #Publicidade

jessica01985 x Stanley 1913

jessica01985

@jessica01985

02 Jan, 26

8.6k

17

I freaking love my tumblers.. I must have 15 maybe even 20. 🤦🏼‍♀️🤣 @Stanley Brand #stanley #stanleycup #tumbler #tumblersoftiktok #tiktokmademebuyit

jessica01985

@jessica01985

07 Nov, 25

5.2k

24

It's literally an every day occurrence in my house.. My cup of tea has got to be in a Stanley cup.. I like my tea hot and these cups keep it hot, hot for anything upto 3 hours.. It's brilliant!! @S@Stanley BrandY@Yorkshire Tea#s#stanleycups#stanleycupsy#yorkshireteac#cupofteat#tiktokmademebuyit

jessica01985

@jessica01985

08 Nov, 25

4k

20

I freaking love this @Stanley Brand mug, cup whatever.. It's ace!! It's like a real cup, cup.. Like a real cup!! ☕ #stanley #stanleycup #stanleyaddiction #cupoftea

brunatzeciuk x Stanley 1913

brunatzeciuk

@brunatzeciuk

18 Sep, 25

7.2k

291

Hoje foi dia de trocar o reservatório d’água dessa Discovery. E claro, contei com as ferramentas manuais da Stanley, que me acompanham em cada reparo e deixam tudo mais seguro e prático! @stanley.brasil #ConstruaSeuNomeComStanley #StanleyBrasil #Publi

brunatzeciuk

@brunatzeciuk

28 Oct, 25

5.6k

Mais um resgate de sucesso com a @stanley.brasil sempre do meu lado 💛 #ConstruaSeuNomeComStanley #StanleyBrasil #Publi

brunatzeciuk

@brunatzeciuk

25 Nov, 25

4.7k

Profissionalismo também é escolher ferramentas de alta performance! Obrigada, @stanley.brasil , pelo envio da linha VDE 💛😍 #stanleybrasil #publi

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United States (26.8%)
• United Kingdom (6.7%)
• Thailand (5.7%)

Here is another example of Stanley 1913 collaborating with an influencer in Brazil.

hadassabaptista x Stanley 1913

hadassabaptista

@hadassabaptista

09 Sep, 25

2.7M

13.8k

[...] tudo, a minha parceirona Slim Bottle @stanley1913_brasil, me deixando hidratadissíma, [...]

Stanley 1913's influencer activity vs. related brands

Stanley 1913, Owala, and Simple Modern compete in the insulated drinkware space where colorways, lifestyle positioning, and daily-carry utility drive purchase. Their influencer programs often center on “what’s in my bag,” hydration habits, and collectible drops that appeal to the same audience.

Total influencer content

Simple Modern leads with 7.4k sponsored posts, marginally ahead of Owala (6.8k posts) and Stanley 1913 (4.1k posts). Across all three brands, the average volume is 6.1k posts, indicating mature, scaled influencer programs. Simple Modern and Owala have about 3,000 more total posts each than Stanley 1913.

By social platform

Stanley 1913 leads on Instagram, while Simple Modern has the most activity on TikTok and Owala has the most activity on YouTube. The gap is most notable on Instagram, with Stanley 1913 at 2.2k, Simple Modern at 418, Owala at 0 posts. Owala's activity is particularly concentrated on TikTok. On TikTok, Owala and Simple Modern have more than three times as many posts as Stanley 1913.

By geographical market

Simple Modern has the highest estimated sponsored-post volume in United States (5.8k posts, 78.9%), Canada (489 posts, 6.6%), suggesting a North America focus, while Stanley 1913 leads in Brazil with 1.2k posts (29.8%), while Owala has the highest estimated sponsored-post volume in Mexico (723 posts, 10.7%), United Kingdom (439 posts, 6.5%). Looking at United States specifically, the split is Simple Modern at 5.8k posts (78.9%), Owala at 3.9k posts (58.1%), Stanley 1913 at 1.1k posts (26.8%).