Stanley 1913 Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 2.9k pieces of influencer content sponsored by Stanley 1913 over the last 12 months.
This report breaks down where & how Stanley 1913 invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Stanley 1913, see here: Stanley 1913 influencers.
Influencer activity throughout the year
Stanley 1913's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Stanley 1913's influencer activity by month
Number of sponsored posts
Stanley 1913's influencer activity appears to have tapered over the year, from 217 posts in January down to 172 in December. June was the busiest month at 547 posts, 130% above the monthly average.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Stanley 1913's sponsored influencer collaborations break down by social platform:
- TikTok: 2.2k posts (75.5%)
- Instagram: 688 posts (23.8%)
- YouTube: 19 posts (0.7%)
Stanley 1913's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Stanley 1913.
Here are 3 examples of Stanley 1913's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
leomessi x Stanley 1913
![Instagram post by @leomessi for Stanley 1913. Caption reads: [...] capítulo de la colección Messi x Stanley....](https://images.od.modash.io/b6e90cd6ff26c65595edf667ccc1904854f8a9bf)
Influencer bio
Bienvenidos a la cuenta oficial de Instagram de Leo Messi / Welcome to the official Leo Messi Instagram account
Collaboration metrics
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kostasgarcia x Stanley 1913
Influencer bio
📍LA 📷 🤙🏼 For partnerships - email: kostasgarciabusiness@gmail.com LR Presets ⬇️
Collaboration metrics
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Hiconsumption x Stanley 1913
Influencer bio
HICONSUMPTION is a modern day men’s lifestyle publication for those with a passion for well designed gear. We’re discoverers of uncharted players in the space, and proclaimers of passion for an elevated way of living. Proudly built in Los Angeles, California, our access to such experimental backyard landscapes keeps us on our toes and in-the-know of what’s to come in the realm of adventure, tech, gear, automotive, style, and beyond. We uphold those merits to this day, keeping them near and dear — allowing us to remain on the cutting edge of a life worth exploring and at the ready to offer our expertise to an audience vying for the same cherished principles.
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 97.2%
- Carousels: 2.8%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Stanley 1913 are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Stanley 1913's influencers average views (TikTok)
Based on each influencer's average views per post
Stanley 1913's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (439.9k avg views/post):
sosacontent2025 x Stanley 1913
![TikTok post by @sosacontent2025 for Stanley 1913. Caption reads: [...] comes in so many beautiful colors! @Stanley....](https://images.od.modash.io/ef778b1f755b028de168d1ae812968ce66ad9dc6)
Influencer bio
Only trust worthy products and all natural supplements Ericksosa.ugc@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.5k avg views/post):
tiiiziana x Stanley 1913
Influencer bio
founder @anti-brainrot series🧠🌟 your fav anti-brainrot girl 🧘♀️tiziana@socialaxisagency.com 📍berlin JOURNAL GUIDE ↓
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Stanley 1913's repeat partnerships
Out of 2.2k unique influencers in our dataset, 12 of them (1%) posted content for Stanley 1913 in 3 or more separate calendar months. The most consistent partner is @jessica01985, who has collaborated across 7 months with 48 total posts.
Here are 3 examples of Stanley 1913's repeat influencer partnerships, with links to the sponsored content.
jessica01985 x Stanley 1913
rose_mae_de_tres x Stanley 1913
46athome x Stanley 1913
![Instagram post by @46athome for Stanley 1913. Caption reads: [...] 🏷️ AD | AFF @abbottlyon @stanley1913_europe....](https://images.od.modash.io/0b74dc8d1a252ebcdf496b29c9766f7689113b2b)
![Instagram post by @46athome for Stanley 1913. Caption reads: [...] for July? 🍓🍦 @abbottlyon....](https://images.od.modash.io/de6010567288d580281c28f0ab7a55d96e3c624b)
![Instagram post by @46athome for Stanley 1913. Caption reads: [...] shelf🌶️ 2. My new gorgeous....](https://images.od.modash.io/ec3a0fb973a6bec8ff93e986513c729f2db1c593)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Stanley 1913 had the most influencer activity. 35.3% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Brazil (16.9%)
- United Kingdom (10%)
- France (3.8%)
Stanley 1913's influencer activity by market
Here is another example of Stanley 1913 collaborating with an influencer in United States.
nataliaaseliger x Stanley 1913
![TikTok post by @nataliaaseliger for Stanley 1913. Caption reads: [...] BAG W ME (pilates instructor edition)....](https://images.od.modash.io/b87f336ad8d4102e7364582cf7c136b70637a71b)
Stanley 1913's influencer activity vs. related brands
Stanley 1913 competes directly with Simple Modern and Owala in reusable drinkware, chasing similar lifestyle and commuting audiences through TikTok virality, color drops, and everyday-carry creator content.
Total influencer content
Stanley 1913 vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Owala leads with 6.5k sponsored posts, marginally ahead of Simple Modern (6.1k posts) and Stanley 1913 (2.9k posts). Across all three brands, the average volume is 5.2k posts, indicating mature, scaled influencer programs.
By social platform
Stanley 1913 vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Stanley 1913 leads on Instagram, while Owala has the most activity on TikTok and YouTube. The gap is most notable on TikTok, with Owala at 6.5k, Simple Modern at 5.7k, Stanley 1913 at 2.2k posts. Stanley 1913's activity is particularly concentrated on TikTok. Owala shows no Instagram posts here, while Stanley 1913 and Simple Modern each have hundreds.
By geographical market
Stanley 1913 vs. related brands influencer activity (by country)
Estimated sponsored posts in Stanley 1913's top markets
Simple Modern leads in United States with 5k posts (81.1%), while Owala has the highest estimated sponsored-post volume in United Kingdom (875 posts, 13.4%), Canada (470 posts, 7.2%), while Stanley 1913 leads in Brazil with 488 posts (16.9%). Looking at United States specifically, the split is Simple Modern at 5k posts (81.1%), Owala at 4.4k posts (67.4%), Stanley 1913 at 1k posts (35.3%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Simple Modern's Influencer Marketing Strategy
- Owala's Influencer Marketing Strategy
- Teami Blends's Influencer Marketing Strategy
- Christy Ng's Influencer Marketing Strategy
- KATCH ME's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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