We analyzed 1.6k pieces of influencer content sponsored by CULT GAIA over the last 12 months.
This report breaks down where & how CULT GAIA invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with CULT GAIA, see here: CULT GAIA influencers.
CULT GAIA's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
CULT GAIA's influencer output appears relatively consistent throughout the year, averaging about 131 sponsored posts per month. July recorded the highest volume at 173 posts (32% above average), while November was the quietest at 94 posts.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of CULT GAIA's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for CULT GAIA.
Here are 2 examples of CULT GAIA's recent sponsored collaborations (one each for Instagram, TikTok).
Influencer bio
📩 damla@51digital.com
Collaboration metrics
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Influencer bio
For women of power, purpose, and style.
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
💡 Related resource: How To Find Instagram Influencers.
For their top social platform (Instagram), here is a breakdown of the type of influencers CULT GAIA are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
CULT GAIA's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (112.1k avg views/post):
Influencer bio
24 in nyc | daily fashion & lifestyle content email: blake@outshinetalent.com
Collaboration metrics
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And here is another example with a smaller creator on Instagram (4.1k avg views/post):
Influencer bio
🇨🇳🇮🇱天鹂 / שירה שנצר 📸 @thelionsmgmt 🎬 @innovativeartists 🍎 NYC
Collaboration metrics
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Out of 1.2k unique influencers in our dataset, 4 of them (0%) posted content for CULT GAIA in 3 or more separate calendar months. The most consistent partner is @sibilcetinkaya, who has collaborated across 6 months with 7 total posts.
Here are 3 examples of CULT GAIA's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where CULT GAIA had the most influencer activity. 50.3% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of CULT GAIA collaborating with an influencer in United States.
CULT GAIA, STAUD, and Patbo all play in the fashion-led, occasionwear/accessories lane where statement design and aspirational styling drive sales. They compete for similar audiences on Instagram and are comparable in how they leverage creators for editorial-looking content.
Total sponsored posts tracked (last 12 months)
CULT GAIA leads with 1.6k sponsored posts, significantly outpacing STAUD (76 posts) and Patbo (62 posts). Across all three brands, the average volume is 572 posts, suggesting moderate but consistent investment. CULT GAIA has far more total posts than STAUD and Patbo.
Sponsored posts by platform
CULT GAIA leads on Instagram, TikTok, and YouTube. The gap is most notable on Instagram, with CULT GAIA at 1.1k, STAUD at 58, Patbo at 55 posts. CULT GAIA's activity is particularly concentrated on Instagram. CULT GAIA has far more posts on Instagram and TikTok than STAUD and Patbo, and is the only one of the three with any YouTube posts.
Estimated sponsored posts in CULT GAIA's top markets
CULT GAIA has the highest estimated sponsored-post volume in United States (794 posts, 50.3%), Brazil (128 posts, 8.1%), India (93 posts, 5.9%), while STAUD leads in United Kingdom with 4 posts (5.9%). Looking at United States specifically, the split is CULT GAIA at 794 posts (50.3%), STAUD at 50 posts (65.3%), Patbo at 16 posts (25.3%).
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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