CULT GAIA Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 1.7k pieces of influencer content sponsored by CULT GAIA over the last 12 months.
This report breaks down where & how CULT GAIA invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with CULT GAIA, see here: CULT GAIA influencers.
Influencer activity throughout the year
CULT GAIA's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
CULT GAIA's influencer activity by month
Number of sponsored posts
CULT GAIA's influencer activity appears to have tapered over the year, from 99 posts in January down to 105 in December. February was the busiest month at 207 posts, 48% above the monthly average.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of CULT GAIA's sponsored influencer collaborations break down by social platform:
- Instagram: 1.2k posts (70.6%)
- TikTok: 468 posts (27.8%)
- YouTube: 26 posts (1.5%)
CULT GAIA's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for CULT GAIA.
Here are 3 examples of CULT GAIA's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
mr.thecan x CULT GAIA
Influencer bio
Mr.The CAN LUXURY FASHION | LIFESTYLE | BEAUTY INFLUENCER TIKTOK/ YOUTUBE @mr.thecan
Collaboration metrics
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nicoleisgod x CULT GAIA
Influencer bio
beauty | fashion | lifestyle persian girl in LA 💌:nicole@underscoretalent.com
Collaboration metrics
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steffiesolbach x CULT GAIA
![YouTube post by @steffiesolbach for CULT GAIA. Caption reads: [...] Dutti Brown Belt Totême Trench Coat Cult....](https://images.od.modash.io/d60538e6e71dae6bd30796ef26961dae9c583c43)
Influencer bio
Hallo ihr Hübschen, ich bin Steffie und liebe Mode, Reisen, Kochen & Interior Design aus ganzem Herzen! Qualität, hochwertige Produkte und eine gewisse Individualität sind mir in meinem Leben super wichtig und weil ich weiß wie schwer es teilweise sein kann, gute und informative deutsche Videos zu finden, habe ich im Juli 2020 diesen Kanal gestartet. Hier geht es um alles, was den Alltag zu etwas besonderem macht, eine meiner wichtigsten Lebenseinstellungen. Ich hoffe, ihr habt viel Freude an den Inhalten und für mich ist es eine große Freude mich mit euch in den Kommentaren auszutauschen und inspirieren zu lassen. Eure Steffie Impressum: Stefanie Solbach Kontakt: stefslifestyle@gmail.com
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
- Posts: 53.3%
- Reels: 46.7%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers CULT GAIA are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
CULT GAIA's influencers average views (Instagram)
Based on each influencer's average views per post
With 35.2% of partnerships featuring creators averaging 10K-50K views, CULT GAIA's strategy suggests cost-efficiency and engagement-focused partnerships.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (16.7k avg views/post):
andreadecastroayala x CULT GAIA
![TikTok post by @andreadecastroayala for CULT GAIA. Caption reads: [...] @Christian Louboutin @Dior @FancìClub @Cult....](https://images.od.modash.io/a3ffb38c4486a31710820cf91c9c458c38704f50)
Influencer bio
CEO @decastromedia Mom,Wife,Publicist, Manager & everything I set my mind to 💞
Collaboration metrics
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And here is another example with a smaller creator on TikTok (536 avg views/post):
diana.malbert x CULT GAIA
Influencer bio
👚Founder M:albert t-shirts 👗MY LTK Account: Diana.Malbert 📧 dianamalbert87@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
CULT GAIA's repeat partnerships
Out of 1.3k unique influencers in our dataset, 5 of them (0%) posted content for CULT GAIA in 3 or more separate calendar months. The most consistent partner is @sibilcetinkaya, who has collaborated across 7 months with 10 total posts.
Here are 3 examples of CULT GAIA's repeat influencer partnerships, with links to the sponsored content.
sibilcetinkaya x CULT GAIA
derevclara x CULT GAIA
![Instagram post by @derevclara for CULT GAIA. Caption reads: [...] bag: @jimmychoo heels: @cultgaia reklam.](https://images.od.modash.io/bbe6789f616ce03ba2a9a530da1a4b1ee4b88ac7)
rojdailaldigurbuz x CULT GAIA
![Instagram post by @rojdailaldigurbuz for CULT GAIA. Caption reads: [...] @aisa_tr Ayakkabı @ysl Çanta @cultgaia Allık....](https://images.od.modash.io/e10efa05b1a3021d4a2ebeb579291534a7326f04)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where CULT GAIA had the most influencer activity. 47.7% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Brazil (10.3%)
- India (6.9%)
- United Kingdom (5.7%)
CULT GAIA's influencer activity by market
Here is another example of CULT GAIA collaborating with an influencer in United States.
victoriaaaacherii x CULT GAIA
![TikTok post by @victoriaaaacherii for CULT GAIA. Caption reads: [...] Simpson @Jessica Simpson Collection @Cult....](https://images.od.modash.io/aa02e6dbc2710b785aa56764b171d92d2e384b53)
CULT GAIA's influencer activity vs. related brands
JW PEI and BAGGU are both accessories brands with strong handbag-led assortments and similar fashion-forward, social-first positioning, making them realistic competitors for CULT GAIA. They also overlap in audience demographics and influencer marketing channels around everyday-to-statement bags.
Total influencer content
CULT GAIA vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
JW PEI leads with 6.8k sponsored posts, significantly outpacing BAGGU (3.4k posts) and CULT GAIA (1.7k posts). Across all three brands, the average volume is 3.9k posts, indicating mature, scaled influencer programs. JW PEI has several times more total posts than CULT GAIA and BAGGU.
By social platform
CULT GAIA vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, JW PEI leads on Instagram and YouTube and BAGGU leads on TikTok. The gap is most notable on Instagram, with JW PEI at 5.5k, CULT GAIA at 1.2k, BAGGU at 823 posts. CULT GAIA's activity is particularly concentrated on Instagram. Instagram activity is several times higher for JW PEI than CULT GAIA and BAGGU, while TikTok activity is several times higher for BAGGU than CULT GAIA and JW PEI.
By geographical market
CULT GAIA vs. related brands influencer activity (by country)
Estimated sponsored posts in CULT GAIA's top markets
BAGGU has the highest estimated sponsored-post volume in United States (2.3k posts, 67.2%), Canada (145 posts, 4.3%), suggesting a North America focus, while JW PEI has the highest estimated sponsored-post volume in United Kingdom (459 posts, 6.8%), Spain (419 posts, 6.2%), suggesting a Europe focus, while CULT GAIA has the highest estimated sponsored-post volume in Brazil (173 posts, 10.3%), India (116 posts, 6.9%). Looking at United States specifically, the split is BAGGU at 2.3k posts (67.2%), JW PEI at 1.8k posts (26.2%), CULT GAIA at 803 posts (47.7%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- JW PEI's Influencer Marketing Strategy
- BAGGU's Influencer Marketing Strategy
- Petalandpup's Influencer Marketing Strategy
- Gibson's Influencer Marketing Strategy
- NAKED nutrition's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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