CULT GAIA Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 1.5k pieces of influencer content sponsored by CULT GAIA over the last 12 months.
This report breaks down where & how CULT GAIA invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with CULT GAIA, see here: CULT GAIA influencers.
Influencer activity throughout the year
CULT GAIA's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
CULT GAIA's influencer activity by month
Number of sponsored posts
CULT GAIA's sponsored post volume peaks in February with 202 posts, 64% higher than the monthly average of 123. April recorded the lowest activity at 70 posts, 43% below average.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of CULT GAIA's sponsored influencer collaborations break down by social platform:
- Instagram: 1.0k posts (69.6%)
- TikTok: 439 posts (29.6%)
- YouTube: 11 posts (0.7%)
CULT GAIA's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for CULT GAIA.
Here are 2 examples of CULT GAIA's recent sponsored collaborations (one each for Instagram, TikTok).
alannapanday x CULT GAIA
Influencer bio
Based in LA ✉️ a@alannapanday.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
nicoleisgod x CULT GAIA
Influencer bio
beauty | fashion | lifestyle persian girl in LA 💌:nicole@underscoretalent.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on Instagram, this is what it looks like:
- Posts: 56%
- Reels: 44%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers CULT GAIA are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
CULT GAIA's influencers average views (Instagram)
Based on each influencer's average views per post
CULT GAIA's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (90.8k avg views/post):
blakeevinn x CULT GAIA
![Instagram post by @blakeevinn for CULT GAIA. Caption reads: [...] #FallFinds #FallFashionFinds #CultGaia....](https://images.od.modash.io/4d6aefe8ecc54530455eecbef2428f90277562b8)
Influencer bio
24 in nyc | daily fashion & lifestyle content email: blake@outshinetalent.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (3.3k avg views/post):
jessie.li._ x CULT GAIA
Influencer bio
Pianist & model exploring discipline and beauty @thelionsmgmt @stormmodels @innovativeartists TikTok: Jessie.li.schanzer
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
CULT GAIA's repeat partnerships
Out of 1.1k unique influencers in our dataset, 5 of them (0%) posted content for CULT GAIA in 3 or more separate calendar months. The most consistent partner is @sibilcetinkaya, who has collaborated across 7 months with 9 total posts.
Here are 3 examples of CULT GAIA's repeat influencer partnerships, with links to the sponsored content.
sibilcetinkaya x CULT GAIA
goozdeyle x CULT GAIA
derevclara x CULT GAIA
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where CULT GAIA had the most influencer activity. 49.4% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Brazil (10%)
- India (6%)
- United Kingdom (5.2%)
CULT GAIA's influencer activity by market
Here is another example of CULT GAIA collaborating with an influencer in United States.
thatbohogirl x CULT GAIA
![Instagram post by @thatbohogirl for CULT GAIA. Caption reads: [...] bag @houseofkosha.in heels @cultgaia #collab.](https://images.od.modash.io/17a1a8c4fdb33aaa6d8e4d885d217a09f4fe8f3e)
CULT GAIA's influencer activity vs. related brands
JW PEI and BAGGU are both contemporary accessories brands with strong visibility in handbags and everyday carry, overlapping with CULT GAIA’s fashion-forward audience. They compete for similar style-conscious shoppers through trend-led product drops and influencer-driven marketing.
Total influencer content
CULT GAIA vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
JW PEI leads with 6.7k sponsored posts, significantly outpacing BAGGU (2.9k posts) and CULT GAIA (1.5k posts). Across all three brands, the average volume is 3.7k posts, indicating mature, scaled influencer programs. JW PEI has multiple times more total posts than CULT GAIA.
By social platform
CULT GAIA vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, JW PEI leads on Instagram and BAGGU leads on TikTok and YouTube. The gap is most notable on Instagram, with JW PEI at 5.4k, CULT GAIA at 1k, BAGGU at 655 posts. JW PEI's activity is particularly concentrated on Instagram. JW PEI has multiple times more Instagram posts than CULT GAIA, while BAGGU has multiple times more TikTok posts than both CULT GAIA and JW PEI.
By geographical market
CULT GAIA vs. related brands influencer activity (by country)
Estimated sponsored posts in CULT GAIA's top markets
BAGGU has the highest estimated sponsored-post volume in United States (2k posts, 68.5%), United Kingdom (135 posts, 4.7%), Japan (129 posts, 4.5%), while JW PEI has the highest estimated sponsored-post volume in Brazil (973 posts, 14.6%), Mexico (567 posts, 8.5%), while CULT GAIA leads in India with 89 posts (6%). Looking at United States specifically, the split is BAGGU at 2k posts (68.5%), JW PEI at 1.6k posts (23.9%), CULT GAIA at 732 posts (49.4%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- JW PEI's Influencer Marketing Strategy
- BAGGU's Influencer Marketing Strategy
- Petalandpup's Influencer Marketing Strategy
- Gibson's Influencer Marketing Strategy
- NAKED nutrition's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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