CULT GAIA Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 90 pieces of influencer content sponsored by CULT GAIA over the last 12 months.
This report breaks down where & how CULT GAIA invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with CULT GAIA, see here: CULT GAIA influencers.
Influencer activity throughout the year
CULT GAIA's influencer marketing output shows strong seasonal variation, with some months seeing 3x or more activity than others. The two charts below show month-by-month data for:
- Total sponsored posts tracked
- Total views those posts generated
CULT GAIA's influencer activity by month
Number of sponsored posts
CULT GAIA's sponsored post volume appears to trend upward over the 12-month period, rising from 3 posts in January to 9 in December. The peak month, July, reached 16 posts, 100% higher than the monthly average of 8.
CULT GAIA's influencer activity by month (views)
Total views on sponsored video posts
July generated the most views at 7.5M, while March recorded the least at 2.2k. Across all tracked posts in the 12-month window, average views per post were 118.3k. The peak month for views aligns with peak post volume, suggesting views may be partly volume-driven. At a quarterly level, performance is strongest in Q3 (Jul-Sep). The top-performing tracked post, by @alannapanday, generated 3.2M views.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of CULT GAIA's sponsored influencer collaborations break down by social platform:
- Instagram: 83 posts (92.2%)
- TikTok: 7 posts (7.8%)
CULT GAIA's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for CULT GAIA.
Here are 2 examples of CULT GAIA's recent sponsored collaborations (one each for Instagram, TikTok).
alannapanday x CULT GAIA
Influencer bio
Based in LA ✉️ a@alannapanday.com
Collaboration metrics
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chaddymang x CULT GAIA
![TikTok post by @chaddymang for CULT GAIA. Caption reads: [...] @Sur La Table @Stuart Weitzman @Teva @Cult....](https://images.od.modash.io/c58f4afb20a2fe33f9b807d907d255d62345c28a)
Influencer bio
me & my clothes 🤍 maddy@fromatoztalent.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on Instagram, this is what it looks like:
- Posts: 79.5%
- Reels: 20.5%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers CULT GAIA are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
CULT GAIA's influencers average views (Instagram)
Based on each influencer's average views per post
With 33.3% of partnerships featuring creators averaging 500K+ views, CULT GAIA's strategy suggests prioritizing reach and broad awareness through large-scale creators. The 10K-50K views segment is also prominent at 26.7%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (101.3k avg views/post):
blakeevinn x CULT GAIA
![Instagram post by @blakeevinn for CULT GAIA. Caption reads: [...] #FallFinds #FallFashionFinds #CultGaia....](https://images.od.modash.io/4d6aefe8ecc54530455eecbef2428f90277562b8)
Influencer bio
24 in nyc | daily fashion & lifestyle content email: blake@outshinetalent.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (4.1k avg views/post):
jessie.li._ x CULT GAIA
Influencer bio
🇨🇳🇮🇱天鹂 / שירה שנצר 📸 @thelionsmgmt 🎬 @innovativeartists 🍎 NYC
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
CULT GAIA's repeat partnerships
Out of 62 unique influencers in our dataset, 4 of them (6%) posted content for CULT GAIA in 3 or more separate calendar months. The most consistent partner is @sibilcetinkaya, who has collaborated across 6 months with 7 total posts. @sibilcetinkaya alone accounts for 8% of all tracked sponsored content.
Here are 3 examples of CULT GAIA's repeat influencer partnerships, with links to the sponsored content.
sibilcetinkaya x CULT GAIA
goozdeyle x CULT GAIA
derevclara x CULT GAIA
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where CULT GAIA had the most influencer activity. 50.9% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Brazil (8.9%)
- United Kingdom (5.1%)
- India (5.1%)
CULT GAIA's influencer activity by market
Here is another example of CULT GAIA collaborating with an influencer in United States.
tksjuicypolls x CULT GAIA
CULT GAIA's influencer activity vs. related brands
JW PEI and BAGGU are both fashion accessory brands with strong handbag focus and similar digitally native, trend-driven positioning. They compete with CULT GAIA for the same style-conscious audience shopping statement bags at accessible-to-premium price points.
Total influencer content
CULT GAIA vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
JW PEI leads with 1.7k sponsored posts, significantly outpacing BAGGU (138 posts) and CULT GAIA (90 posts). Across all three brands, the average volume is 634 posts, suggesting moderate but consistent investment. JW PEI has far more total posts (1673) than CULT GAIA (90) and BAGGU (138).
By social platform
CULT GAIA vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, JW PEI leads on Instagram, TikTok, and YouTube. The gap is most notable on Instagram, with JW PEI at 1.5k, CULT GAIA at 83, BAGGU at 32 posts. CULT GAIA's activity is particularly concentrated on Instagram. On Instagram, JW PEI posts far more (1549) than CULT GAIA (83) and BAGGU (32).
By geographical market
CULT GAIA vs. related brands influencer activity (by country)
Estimated sponsored posts in CULT GAIA's top markets
JW PEI has the highest estimated sponsored-post volume in United States (375 posts, 22.4%), Mexico (179 posts, 10.7%), Brazil (125 posts, 7.5%), suggesting a North America focus, while BAGGU has the highest estimated sponsored-post volume in Japan (10 posts, 7.4%), United Kingdom (7 posts, 5%). Looking at United States specifically, the split is JW PEI at 375 posts (22.4%), BAGGU at 94 posts (67.8%), CULT GAIA at 46 posts (50.9%).
Read more influencer strategy breakdowns
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