STAUD Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 959 pieces of influencer content sponsored by STAUD over the last 12 months.
This report breaks down where & how STAUD invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with STAUD, see here: STAUD influencers.
Influencer activity throughout the year
STAUD's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
STAUD's influencer activity by month
Number of sponsored posts
STAUD's influencer posting pattern appears irregular, with notable fluctuations month to month. May saw the highest output at 117 posts (46% above the 80 monthly average), while March was the quietest at 4 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of STAUD's sponsored influencer collaborations break down by social platform:
- Instagram: 679 posts (70.8%)
- TikTok: 277 posts (28.9%)
- YouTube: 3 posts (0.3%)
STAUD's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for STAUD.
Here are 2 examples of STAUD's recent sponsored collaborations (one each for Instagram, TikTok).
reneeebeller x STAUD
Influencer bio
renee@digitaliconagency.com —— women milan/ supreme paris/ the squad london/ one nyc&la
Collaboration metrics
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cheriemadeleine x STAUD
Influencer bio
Lover of people, fashion, and all things beauty! gmakely@fordmodels.com Links
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 54.8%
- Posts: 45.2%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers STAUD are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
STAUD's influencers average views (Instagram)
Based on each influencer's average views per post
With 37.9% of partnerships featuring creators averaging 10K-50K views, STAUD's strategy suggests cost-efficiency and engagement-focused partnerships.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (26.4k avg views/post, 98.7k followers):
sarahpribis x STAUD
![Instagram post by @sarahpribis for STAUD. Caption reads: [...] booked this one, amazing job! sweater is....](https://images.od.modash.io/b939ca4397ae64f2298636c53d4df2c92e7edcdf)
Influencer bio
🎬: @thecw | @netflix 🎥 Working Actor Life⚡️275k on TT 📧 sarahpribis@creatorsociety.com ⬇️ IMDb, links, & more!
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (2.0k avg views/post, 44.7k followers):
mariaaamarzullo x STAUD
![Instagram post by @mariaaamarzullo for STAUD. Caption reads: [...] like @lisasaysgah x @aquabrandofficial,....](https://images.od.modash.io/94e6b370cda2fc786250feb54cece7cccad3c322)
Influencer bio
🗞️ fashion, beauty, lifestyle & travel 💼 @marzulloconsulting 🤳🏼 creating content that inspires 📨 allissa@ozlaneagency.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
STAUD's repeat partnerships
Out of 775 unique influencers in our dataset, 4 of them (1%) posted content for STAUD in 3 or more separate calendar months. The most consistent partner is @sabinapaellmann, who has collaborated across 4 months with 4 total posts.
Here are 2 examples of STAUD's repeat influencer partnerships, with links to the sponsored content.
sabinapaellmann x STAUD
robrahmand x STAUD
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where STAUD had the most influencer activity. 65.5% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (6.7%)
- Brazil (4.3%)
- Canada (3.1%)
STAUD's influencer activity by market
Here is another example of STAUD collaborating with an influencer in United States.
maxfarren x STAUD
![TikTok post by @maxfarren for STAUD. Caption reads: STAUD Sample Sale @STAUD #staud [...].](https://images.od.modash.io/e92ecfeb85da35b27bc996023a65a163bbacfaad)
STAUD's influencer activity vs. related brands
STAUD competes in contemporary premium fashion, especially statement accessories and event-ready looks. CULT GAIA and PINKO overlap in price point and audience, making them relevant competitors for influencer styling and launch visibility.
Total influencer content
STAUD vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
CULT GAIA leads with 1.6k sponsored posts, significantly outpacing PINKO (994 posts) and STAUD (959 posts). Across all three brands, the average volume is 1.2k posts, suggesting established influencer marketing investments.
By social platform
STAUD vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, CULT GAIA leads on Instagram, TikTok, and YouTube. The gap is most notable on Instagram, with CULT GAIA at 1.1k, PINKO at 930, STAUD at 679 posts. STAUD's activity is particularly concentrated on Instagram. On TikTok, PINKO has far fewer posts than STAUD and CULT GAIA.
By geographical market
STAUD vs. related brands influencer activity (by country)
Estimated sponsored posts in STAUD's top markets
CULT GAIA has the highest estimated sponsored-post volume in United States (794 posts, 50.3%), Brazil (128 posts, 8.1%), India (93 posts, 5.9%), while PINKO has the highest estimated sponsored-post volume in Italy (202 posts, 20.3%), Spain (110 posts, 11.1%), suggesting a Europe focus, while STAUD leads in United Kingdom with 64 posts (6.7%). Looking at United States specifically, the split is CULT GAIA at 794 posts (50.3%), STAUD at 628 posts (65.5%), PINKO at 116 posts (11.7%). STAUD's strength in United Kingdom may indicate a home-market focus, while PINKO shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- CULT GAIA's Influencer Marketing Strategy
- PINKO's Influencer Marketing Strategy
- Tru Fru's Influencer Marketing Strategy
- Goodr's Influencer Marketing Strategy
- Sacheu's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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