STAUD Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 895 pieces of influencer content sponsored by STAUD over the last 12 months.
This report breaks down where & how STAUD invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with STAUD, see here: STAUD influencers.
Influencer activity throughout the year
STAUD's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
STAUD's influencer activity by month
Number of sponsored posts
STAUD's influencer output appears relatively consistent throughout the year, averaging about 74 sponsored posts per month. May recorded the highest volume at 97 posts (31% above average), while April was the quietest at 40 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of STAUD's sponsored influencer collaborations break down by social platform:
- Instagram: 642 posts (71.7%)
- TikTok: 253 posts (28.3%)
STAUD's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for STAUD.
Here are 2 examples of STAUD's recent sponsored collaborations (one each for Instagram, TikTok).
charlotte.kpf x STAUD
Influencer bio
@amelott__ @premium_models @thehivemodels @lemanagement (MA) manuel@lemanagement.de SoMe: charlotte@graceissey.com
Collaboration metrics
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cheriemadeleine x STAUD
Influencer bio
Lover of people, fashion, and all things beauty! gmakely@fordmodels.com Links
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 55.3%
- Posts: 44.7%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers STAUD are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
STAUD's influencers average views (Instagram)
Based on each influencer's average views per post
With 42.2% of partnerships featuring creators averaging 10K-50K views, STAUD's strategy suggests cost-efficiency and engagement-focused partnerships.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (3.7k avg views/post):
celeste.outfits x STAUD
Influencer bio
singaporean playing dress-up in NYC 💌 celmonellaa@gmail.com (outfits linked below!)
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (2.9k avg views/post):
raysimone91 x STAUD
![TikTok post by @raysimone91 for STAUD. Caption reads: [...] at the sample sale?? #fashiontiktok....](https://images.od.modash.io/33ec1ddeb07eb1a307de9fe288deeec4bddce010)
Influencer bio
📍Boston Hey fashion girls 💕 Luxe for less | Bags, fits & Boston eats 📩 ravenscott91@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
STAUD's repeat partnerships
Out of 733 unique influencers in our dataset, 4 of them (1%) posted content for STAUD in 3 or more separate calendar months. The most consistent partner is @polina.isadora, who has collaborated across 4 months with 4 total posts.
Here are 2 examples of STAUD's repeat influencer partnerships, with links to the sponsored content.
robrahmand x STAUD
sabinapaellmann x STAUD
![TikTok post by @sabinapaellmann for STAUD. Caption reads: [...] smell the flowers in the new @STAUD summer....](https://images.od.modash.io/a74b81a5aa167eca197fd58a2e20b32651fe82a3)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where STAUD had the most influencer activity. 66.5% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (5.9%)
- Brazil (4.7%)
- Canada (3.1%)
STAUD's influencer activity by market
Here is another example of STAUD collaborating with an influencer in United States.
cococoschiffer x STAUD
STAUD's influencer activity vs. related brands
STAUD sits close to CULT GAIA and Patbo in contemporary premium fashion, competing for similar customers seeking statement pieces and relying on editorial creator styling to drive demand.
Total influencer content
STAUD vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
CULT GAIA leads with 1.5k sponsored posts, significantly outpacing Patbo (1.1k posts) and STAUD (895 posts). Across all three brands, the average volume is 1.2k posts, suggesting established influencer marketing investments.
By social platform
STAUD vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, CULT GAIA leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with CULT GAIA at 439, STAUD at 253, Patbo at 106 posts. STAUD's activity is particularly concentrated on Instagram.
By geographical market
STAUD vs. related brands influencer activity (by country)
Estimated sponsored posts in STAUD's top markets
CULT GAIA has the highest estimated sponsored-post volume in United States (732 posts, 49.4%), India (89 posts, 6%), while Patbo leads in Brazil with 630 posts (58.3%), while STAUD leads in United Kingdom with 53 posts (5.9%). Looking at United States specifically, the split is CULT GAIA at 732 posts (49.4%), STAUD at 595 posts (66.5%), Patbo at 267 posts (24.7%). STAUD's strength in United Kingdom may indicate a home-market focus, while Patbo shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- CULT GAIA's Influencer Marketing Strategy
- Patbo's Influencer Marketing Strategy
- ONE SIZE BEAUTY's Influencer Marketing Strategy
- COVERGIRL's Influencer Marketing Strategy
- OGL Move's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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