STAUD Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 1.1k pieces of influencer content sponsored by STAUD over the last 12 months.
This report breaks down where & how STAUD invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with STAUD, see here: STAUD influencers.
Influencer activity throughout the year
STAUD's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
STAUD's influencer activity by month
Number of sponsored posts
STAUD's influencer output appears relatively consistent throughout the year, averaging about 92 sponsored posts per month. June recorded the highest volume at 141 posts (53% above average), while November was the quietest at 61 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of STAUD's sponsored influencer collaborations break down by social platform:
- Instagram: 848 posts (75.6%)
- TikTok: 266 posts (23.7%)
- YouTube: 7 posts (0.6%)
STAUD's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for STAUD.
Here are 3 examples of STAUD's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
reneeebeller x STAUD
Influencer bio
renee@digitaliconagency.com —— women milan/ supreme paris/ the squad london/ one nyc&la
Collaboration metrics
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cheriemadeleine x STAUD
Influencer bio
Lover of people, fashion, and all things beauty! gmakely@fordmodels.com Links
Collaboration metrics
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LizzyHadfield x STAUD
![YouTube post by @LizzyHadfield for STAUD. Caption reads: [...] Soeur Blue Knit: Sold out! Asceno Shirt:....](https://images.od.modash.io/35cd6066b7d30c7c9620521ff8a1f74c52c63edd)
Influencer bio
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 55.3%
- Posts: 44.7%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers STAUD are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
STAUD's influencers average views (Instagram)
Based on each influencer's average views per post
With 45.5% of partnerships featuring creators averaging 10K-50K views, STAUD's strategy suggests cost-efficiency and engagement-focused partnerships.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (11.0k avg views/post):
oliviajoan18 x STAUD
Influencer bio
Enjoy
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (5.9k avg views/post):
elliottboals x STAUD
![TikTok post by @elliottboals for STAUD. Caption reads: [...] #rtrpartner #rtrmuse #rent #clothing @STAUD....](https://images.od.modash.io/d9e92d58e682675acc4056a2f6c9a33be28db585)
Influencer bio
CHS 💌 elliotthollingswo@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
STAUD's repeat partnerships
Out of 837 unique influencers in our dataset, 6 of them (1%) posted content for STAUD in 3 or more separate calendar months. The most consistent partner is @jenniferleigharthur, who has collaborated across 5 months with 5 total posts.
Here are 3 examples of STAUD's repeat influencer partnerships, with links to the sponsored content.
jenniferleigharthur x STAUD
![TikTok post by @jenniferleigh496 for STAUD. Caption reads: [...] Couture @Marshalls @TJ Maxx @STAUD....](https://images.od.modash.io/b8c02664e92834aeca621c9dda11bd77e20e4762)
![TikTok post by @jenniferleigharthur for STAUD. Caption reads: [...] ⭐️ @Anthropologie @Amazon @DSW @STAUD....](https://images.od.modash.io/a26a59ac4379200a0fa4a7261369cc131b00de63)
![TikTok post by @jenniferleigharthur for STAUD. Caption reads: [...] @America & Beyond ⭐️ @Ross @STAUD....](https://images.od.modash.io/9d960ebd9005c09d9b3fb588f9cf373df59e80ad)
reneeebeller x STAUD
irperryy x STAUD
![TikTok post by @irperryy for STAUD. Caption reads: [...] #rtrpartner #rtrmuse @STAUD @MAJE @Ronny....](https://images.od.modash.io/b45be3ebd859997f4cbeb05f6b19ac65d51b8759)
![TikTok post by @irperryy for STAUD. Caption reads: [...] on this fun, summery tank from @STAUD @RTR....](https://images.od.modash.io/8dd9594b4d6202d9ebe0ffff87b4042447766cfc)
![TikTok post by @irperryy for STAUD. Caption reads: [...] #rtrmuse @JW Anderson @STAUD @renttherunway....](https://images.od.modash.io/cfcfd5b54eed7ed3159d14b94b3e22b2b2117453)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where STAUD had the most influencer activity. 66.3% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (6.6%)
- Brazil (4.9%)
- Canada (2.9%)
STAUD's influencer activity by market
Here is another example of STAUD collaborating with an influencer in United States.
cococoschiffer x STAUD
STAUD's influencer activity vs. related brands
The Frankie Shop and DISSH are contemporary women’s fashion brands with a similar elevated, minimal-to-trendy aesthetic and comparable price positioning to STAUD. Both compete for the same style-conscious customer and rely heavily on social/influencer-led discovery.
Total influencer content
STAUD vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
DISSH leads with 2.3k sponsored posts, notably outpacing The Frankie Shop (2k posts) and STAUD (1.1k posts). Across all three brands, the average volume is 1.8k posts, suggesting established influencer marketing investments. DISSH has about twice as many total posts as STAUD.
By social platform
STAUD vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, The Frankie Shop leads on Instagram and YouTube and DISSH leads on TikTok. The gap is most notable on TikTok, with DISSH at 1.5k, The Frankie Shop at 461, STAUD at 266 posts. STAUD's activity is particularly concentrated on Instagram. DISSH has more than three times as many TikTok posts as The Frankie Shop and more than five times as many as STAUD.
By geographical market
STAUD vs. related brands influencer activity (by country)
Estimated sponsored posts in STAUD's top markets
DISSH has the highest estimated sponsored-post volume in United States (818 posts, 35.3%), United Kingdom (427 posts, 18.4%), Australia (401 posts, 17.3%), while The Frankie Shop leads in France with 236 posts (11.9%), while STAUD leads in Brazil with 55 posts (4.9%). Looking at United States specifically, the split is DISSH at 818 posts (35.3%), STAUD at 743 posts (66.3%), The Frankie Shop at 598 posts (30.2%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- The Frankie Shop's Influencer Marketing Strategy
- DISSH's Influencer Marketing Strategy
- ONE SIZE BEAUTY's Influencer Marketing Strategy
- COVERGIRL's Influencer Marketing Strategy
- Blank Street's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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