STAUD Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 76 pieces of influencer content sponsored by STAUD over the last 12 months.
This report breaks down where & how STAUD invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with STAUD, see here: STAUD influencers.
Influencer activity throughout the year
STAUD's influencer campaigns are active year-round with notable month-to-month fluctuation. The two charts below show month-by-month data for:
- Total sponsored posts tracked
- Total views those posts generated
STAUD's influencer activity by month
Number of sponsored posts
STAUD's sponsored post volume appears to trend upward over the 12-month period, rising from 2 posts in January to 7 in December. The peak month, November, reached 13 posts, 117% higher than the monthly average of 6.
STAUD's influencer activity by month (views)
Total views on sponsored video posts
April generated the most views at 613.7k, while June recorded the least at 1.7k. Across all tracked posts in the 12-month window, average views per post were 44.7k. Interestingly, the highest-view month (April) does not align with peak post volume (November), which could indicate performance differences across months. The top-performing tracked post, by @maxfarren, generated 426.2k views.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of STAUD's sponsored influencer collaborations break down by social platform:
- Instagram: 58 posts (76.3%)
- TikTok: 18 posts (23.7%)
STAUD's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for STAUD.
Here are 2 examples of STAUD's recent sponsored collaborations (one each for Instagram, TikTok).
reneeebeller x STAUD
Influencer bio
renee@digitaliconagency.com —— women milan/ supreme paris/ the squad london/ one nyc&la
Collaboration metrics
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maxfarren x STAUD
![TikTok post by @maxfarren for STAUD. Caption reads: STAUD Sample Sale @STAUD #staud [...].](https://images.od.modash.io/e92ecfeb85da35b27bc996023a65a163bbacfaad)
Influencer bio
Chic maxxfarren@gmail.com instagram/yt @maxxfarren
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
- Posts: 55.2%
- Reels: 44.8%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers STAUD are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
STAUD's influencers average views (Instagram)
Based on each influencer's average views per post
With 47.8% of partnerships featuring creators averaging 10K-50K views, STAUD's strategy suggests cost-efficiency and engagement-focused partnerships. Notably, there appears to be minimal activity in the <1K and 500K+ segments.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (26.3k avg views/post, 97.5k followers):
sarahpribis x STAUD
![Instagram post by @sarahpribis for STAUD. Caption reads: [...] this one, amazing job!
sweater is....](https://images.od.modash.io/b939ca4397ae64f2298636c53d4df2c92e7edcdf)
Influencer bio
🎬: @thecw | @netflix 🎥 Working Actor Life⚡️275k on TT 📧 sarahpribis@creatorsociety.com ⬇️ IMDb, links, & more!
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (884 avg views/post, 30.3k followers):
trendingwithtinsley x STAUD
Influencer bio
minimalist wardrobe, maximalist style ✨ nyc stylist + writer @theeverygirl dm for personal styling 💌 tinsleycrisp@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
STAUD's repeat partnerships
Out of 65 unique influencers in our dataset, 2 of them (3%) posted content for STAUD in 3 or more separate calendar months. The most consistent partner is @sabinapaellmann, who has collaborated across 5 months with 5 total posts. @sabinapaellmann alone accounts for 7% of all tracked sponsored content.
Here are 2 examples of STAUD's repeat influencer partnerships, with links to the sponsored content.
sabinapaellmann x STAUD
![TikTok post by @sabinapaellmann for STAUD. Caption reads: New @STAUD spring collection got me [...].](https://images.od.modash.io/931cf8449846227af3273e0cb67496cbec3c6649)
robrahmand x STAUD
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where STAUD had the most influencer activity. 65.3% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (5.9%)
- Brazil (4.1%)
- Canada (3%)
STAUD's influencer activity by market
Here is another example of STAUD collaborating with an influencer in United States.
cheriemadeleine x STAUD
STAUD's influencer activity vs. related brands
STAUD competes in contemporary fashion with a strong accessory/occasion component, closely overlapping with Cult Gaia’s statement pieces and Patbo’s elevated event-ready designs. These brands target similar aspirational shoppers and rely on high-visual styling content from creators.
Total influencer content
STAUD vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
CULT GAIA leads with 96 sponsored posts, notably outpacing STAUD (76 posts) and Patbo (62 posts). Across all three brands, the average volume is 78 posts, indicating limited or experimental influencer activity.
By social platform
STAUD vs. related brands influencer activity (by social platform)
Sponsored posts by platform
STAUD leads on TikTok and YouTube, while CULT GAIA leads on Instagram. The gap is most notable on Instagram, with CULT GAIA at 90, STAUD at 58, Patbo at 55 posts. STAUD's activity is particularly concentrated on Instagram.
By geographical market
STAUD vs. related brands influencer activity (by country)
Estimated sponsored posts in STAUD's top markets
STAUD leads in United States with 50 posts (65.3%), while Patbo has the highest estimated sponsored-post volume in Brazil (35 posts, 55.8%), India (1 posts, 2.2%), while CULT GAIA leads in United Kingdom with 6 posts (6%). Looking at United States specifically, the split is STAUD at 50 posts (65.3%), CULT GAIA at 47 posts (49.3%), Patbo at 16 posts (25.3%). STAUD's strength in United States may indicate a home-market focus, while Patbo shows broader regional investment.
Read more influencer strategy breakdowns
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