STAUD Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 1.2k pieces of influencer content sponsored by STAUD over the last 12 months.
This report breaks down where & how STAUD invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with STAUD, see here: STAUD influencers.
Influencer activity throughout the year
STAUD's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
STAUD's influencer activity by month
Number of sponsored posts
STAUD's influencer posting pattern appears irregular, with notable fluctuations month to month. June saw the highest output at 148 posts (49% above the 99 monthly average), while November was the quietest at 62 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of STAUD's sponsored influencer collaborations break down by social platform:
- Instagram: 951 posts (77.1%)
- TikTok: 271 posts (22%)
- YouTube: 12 posts (1%)
STAUD's influencer activity by platform
Share of sponsored content by social network
Content format by platform
Share of all sponsored posts.
Instagram influencer marketing is a clear focus for STAUD.
Here are 3 examples of STAUD's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
reneeebeller x STAUD
Influencer bio
renee@digitaliconagency.com —— women milan/ supreme paris/ the squad london/ one nyc&la
Collaboration metrics
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cococoschiffer x STAUD
Influencer bio
@cocoschiffer stylist nyc!!!
Collaboration metrics
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Angelleslife x STAUD
![YouTube post by @Angelleslife for STAUD. Caption reads: [...] Slippers | Sam Edelman Gold Wedge | Staud....](https://images.od.modash.io/1665ae7a47024231d5d0934d45c55c6fd2ff1b03)
Influencer bio
Hi, My name is Angellé and I'm just your not so everyday military wife expecting her first child in February of 2019. I use this Youtube Channel to give you a glimpse into my simple yet dramatic everyday life with a touch of style, grace, and profanity. I hope you enjoy and if you like what you see.... Say That Then.... in the Comments Section!!!
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 56.6%
- Posts: 43.4%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers STAUD are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
STAUD's influencers average views (Instagram)
Based on each influencer's average views per post
With 43.2% of partnerships featuring creators averaging 10K-50K views, STAUD's strategy suggests cost-efficiency and engagement-focused partnerships.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (5.0k avg views/post):
elliottboals x STAUD
![TikTok post by @elliottboals for STAUD. Caption reads: [...] #rtrpartner #rtrmuse #rent #clothing @STAUD....](https://images.od.modash.io/d9e92d58e682675acc4056a2f6c9a33be28db585)
Influencer bio
CHS 💌 elliotthollingswo@gmail.com
Collaboration metrics
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And here is another example with a smaller creator on TikTok (2.6k avg views/post):
chlo_in_nyc x STAUD
![TikTok post by @chlo_in_nyc for STAUD. Caption reads: [...] plaid set @CiderEssentials (LINKED) bag....](https://images.od.modash.io/3fb328f23f1c993998f474b0956687150ff863ce)
Influencer bio
chloé m bridges actress/model navigating nyc chloe@acmtalent.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
STAUD's repeat partnerships
Out of 901 unique influencers in our dataset, 8 of them (1%) posted content for STAUD in 3 or more separate calendar months. The most consistent partner is @jenniferleigharthur, who has collaborated across 5 months with 5 total posts.
Here are 3 examples of STAUD's repeat influencer partnerships, with links to the sponsored content.
jenniferleigharthur x STAUD
![TikTok post by @jenniferleigh496 for STAUD. Caption reads: [...] Couture @Marshalls @TJ Maxx @STAUD....](https://images.od.modash.io/b8c02664e92834aeca621c9dda11bd77e20e4762)
![TikTok post by @jenniferleigharthur for STAUD. Caption reads: [...] ⭐️ @Anthropologie @Amazon @DSW @STAUD....](https://images.od.modash.io/a26a59ac4379200a0fa4a7261369cc131b00de63)
![TikTok post by @jenniferleigharthur for STAUD. Caption reads: [...] @America & Beyond ⭐️ @Ross @STAUD....](https://images.od.modash.io/9d960ebd9005c09d9b3fb588f9cf373df59e80ad)
reneeebeller x STAUD
createdbyfortune x STAUD
![TikTok post by @createdbyfortune for STAUD. Caption reads: [...] necklaces @Pandora heart ring @STAUD trench....](https://images.od.modash.io/cc9623178613d73984da24a896ab4b4a7ca3fa28)
![TikTok post by @createdbyfortune for STAUD. Caption reads: [...] for links to shop this look! @STAUD liora....](https://images.od.modash.io/5db6861d705cd645b9cd6fe411d9346208c8f633)
![TikTok post by @createdbyfortune for STAUD. Caption reads: [...] your first month! #rtrpartner @STAUD Sawyer....](https://images.od.modash.io/e2a5140fddd0e8b1b1969f6f6be42d1bca0cb474)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where STAUD had the most influencer activity. 66.5% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (5.8%)
- Brazil (4.4%)
- Canada (3.6%)
STAUD's influencer activity by market
Here is another example of STAUD collaborating with an influencer in United States.
sabinapaellmann x STAUD
STAUD's influencer activity vs. related brands
STAUD competes closely with Cult Gaia and Patbo for the contemporary fashion customer who wants statement pieces and occasion-ready looks. Their influencer content overlaps around event styling, vacations, and premium wardrobe curation.
Total influencer content
STAUD vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
CULT GAIA leads with 1.8k sponsored posts, significantly outpacing Patbo (1.3k posts) and STAUD (1.2k posts). Across all three brands, the average volume is 1.4k posts, suggesting established influencer marketing investments.
By social platform
STAUD vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, CULT GAIA leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with CULT GAIA at 466, STAUD at 271, Patbo at 137 posts. STAUD's activity is particularly concentrated on Instagram.
By geographical market
STAUD vs. related brands influencer activity (by country)
Estimated sponsored posts in STAUD's top markets
CULT GAIA has the highest estimated sponsored-post volume in United States (911 posts, 51.1%), India (112 posts, 6.3%), while Patbo leads in Brazil with 712 posts (54.5%), while STAUD leads in United Kingdom with 72 posts (5.8%). Looking at United States specifically, the split is CULT GAIA at 911 posts (51.1%), STAUD at 821 posts (66.5%), Patbo at 354 posts (27.1%). STAUD's strength in United Kingdom may indicate a home-market focus, while Patbo shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- CULT GAIA's Influencer Marketing Strategy
- Patbo's Influencer Marketing Strategy
- ONE SIZE BEAUTY's Influencer Marketing Strategy
- COVERGIRL's Influencer Marketing Strategy
- OGL Move's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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