Mars The Label Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 2.8k pieces of influencer content sponsored by Mars The Label over the last 12 months.
This report breaks down where & how Mars The Label invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Mars The Label, see here: Mars The Label influencers.
Influencer activity throughout the year
Mars The Label's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Mars The Label's influencer activity by month
Number of sponsored posts
Mars The Label's influencer output appears relatively consistent throughout the year, averaging about 229 sponsored posts per month. January recorded the highest volume at 328 posts (43% above average), while August was the quietest at 175 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Mars The Label's sponsored influencer collaborations break down by social platform:
- Instagram: 1.7k posts (62.7%)
- TikTok: 1.0k posts (36.9%)
- YouTube: 11 posts (0.4%)
Mars The Label's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Mars The Label.
Here are 3 examples of Mars The Label's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
golotchoglova x Mars The Label
Influencer bio
My online journal ✉️ yasmine@oba-oba.fr
Collaboration metrics
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marybedford x Mars The Label
Influencer bio
Instagram: mary_bedford Contact: rebecca@rqmedia.co.uk
Collaboration metrics
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ajanarie x Mars The Label
Influencer bio
business inquiries only: management@ajanarie.com instagram: https://www.instagram.com/ajanarie tiktok: https://www.tiktok.com/@ajanarie website : www.ajanarie.com
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
- Posts: 76.7%
- Reels: 23.3%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers Mars The Label are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Mars The Label's influencers average views (Instagram)
Based on each influencer's average views per post
With 34.9% of partnerships featuring creators averaging 10K-50K views, Mars The Label's strategy suggests cost-efficiency and engagement-focused partnerships.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (322.7k avg views/post):
sofiaelkay x Mars The Label
Influencer bio
fits&flights ig sofiaelkay sofiaelkay@gmail.com
Collaboration metrics
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And here is another example with a smaller creator on TikTok (9.8k avg views/post):
rosieterre x Mars The Label
Influencer bio
Just a adhd lash tech that loves all things pretty 💛 📍Sydney rosie.terre@outlook.com Insta @rosie.terre @boujeelashlab✨
Collaboration metrics
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Mars The Label's repeat partnerships
Out of 1.8k unique influencers in our dataset, 12 of them (1%) posted content for Mars The Label in 3 or more separate calendar months. The most consistent partner is @aliyahfw, who has collaborated across 10 months with 23 total posts.
Here are 2 examples of Mars The Label's repeat influencer partnerships, with links to the sponsored content.
aliyahfw x Mars The Label
marybedford x Mars The Label
![TikTok post by @marybedford for Mars The Label. Caption reads: [...] #clothinghaul #haul #fyp @MarsTheLabel.](https://images.od.modash.io/8eefeef46fc8655e5dc133b972c734a7be2e5693)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United Kingdom is where Mars The Label had the most influencer activity. 42.7% of their live influencer content in the last 12 months was posted by British influencers.
Based on the percentage of influencer content per market, other important markets include:
- United States (34%)
- Australia (4.7%)
- Brazil (2.8%)
Mars The Label's influencer activity by market
Here is another example of Mars The Label collaborating with an influencer in United Kingdom.
aliyahfw x Mars The Label
Mars The Label's influencer activity vs. related brands
Mars The Label competes with Meshki and OH POLLY in occasionwear and going-out fashion fueled by influencer try-ons and styling content. They target similar shoppers looking for trendy, body-conscious silhouettes.
Total influencer content
Mars The Label vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Meshki leads with 11.8k sponsored posts, notably outpacing OH POLLY (10.2k posts) and Mars The Label (2.8k posts). Across all three brands, the average volume is 8.2k posts, indicating mature, scaled influencer programs.
By social platform
Mars The Label vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, Meshki leads on Instagram and OH POLLY leads on TikTok and YouTube. The gap is most notable on Instagram, with Meshki at 7.8k, OH POLLY at 6k, Mars The Label at 1.7k posts. YouTube posting is limited overall, with OH POLLY at 41 posts compared to Mars The Label at 11 and Meshki at 0.
By geographical market
Mars The Label vs. related brands influencer activity (by country)
Estimated sponsored posts in Mars The Label's top markets
Meshki has the highest estimated sponsored-post volume in United States (5.2k posts, 44.1%), Australia (1k posts, 8.5%), while OH POLLY has the highest estimated sponsored-post volume in United Kingdom (2.1k posts, 20.7%), Brazil (406 posts, 4%). Looking at United States specifically, the split is Meshki at 5.2k posts (44.1%), OH POLLY at 4.2k posts (41.3%), Mars The Label at 938 posts (34%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Meshki's Influencer Marketing Strategy
- OH POLLY's Influencer Marketing Strategy
- Hawaiian Tropic's Influencer Marketing Strategy
- SOJOS VISION's Influencer Marketing Strategy
- Anua's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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