We analyzed 2.2k pieces of influencer content sponsored by Mars The Label over the last 12 months.
This report breaks down where & how Mars The Label invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Mars The Label, see here: Mars The Label influencers.
Mars The Label's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
Mars The Label's influencer output appears relatively consistent throughout the year, averaging about 183 sponsored posts per month. January recorded the highest volume at 285 posts (56% above average), while April was the quietest at 111 posts.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Mars The Label's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Mars The Label.
Here are 2 examples of Mars The Label's recent sponsored collaborations (one each for Instagram, TikTok).
Influencer bio
22 | London Crystal Palace Cheerleaders❤️💙 TikTok(65K)⬇️
Collaboration metrics
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Influencer bio
Instagram: mary_bedford Contact: rebecca@rqmedia.co.uk
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
💡 Related resource: How To Find Instagram Influencers.
For their top social platform (Instagram), here is a breakdown of the type of influencers Mars The Label are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 35.5% of partnerships featuring creators averaging 10K-50K views, Mars The Label's strategy suggests cost-efficiency and engagement-focused partnerships.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (48.8k avg views/post):
Influencer bio
Finland jenna@theaceagency.co 💌
Collaboration metrics
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And here is another example with a smaller creator on Instagram (9.2k avg views/post):
Influencer bio
✨Fashion content creator ✨ 📍Cambridge |Hertfordshire Shop my links @megslinksfinds Hairdresser level 2 @hair_by.meg_
Collaboration metrics
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Out of 1.4k unique influencers in our dataset, 14 of them (1%) posted content for Mars The Label in 3 or more separate calendar months. The most consistent partner is @julija.kurmelova, who has collaborated across 9 months with 33 total posts.
Here are 3 examples of Mars The Label's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United Kingdom is where Mars The Label had the most influencer activity. 45.5% of their live influencer content in the last 12 months was posted by British influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of Mars The Label collaborating with an influencer in United Kingdom.
Mars The Label competes with Meshki and OH POLLY in women’s occasionwear and going-out fashion where fit and silhouette drive purchase decisions. These brands target similar audiences and are fueled by influencer try-ons, styling reels, and event-based demand.
Total sponsored posts tracked (last 12 months)
Meshki leads with 11.4k sponsored posts, marginally ahead of OH POLLY (10.1k posts) and Mars The Label (2.2k posts). Across all three brands, the average volume is 7.9k posts, indicating mature, scaled influencer programs. Meshki and OH POLLY have more than four times as many total posts as Mars The Label.
Sponsored posts by platform
Among these brands, Meshki leads on Instagram and OH POLLY leads on TikTok and YouTube. The gap is most notable on Instagram, with Meshki at 8.3k, OH POLLY at 6.9k, Mars The Label at 1.3k posts. Meshki's activity is particularly concentrated on Instagram. On Instagram and TikTok, Meshki and OH POLLY each have several times more posts than Mars The Label.
Estimated sponsored posts in Mars The Label's top markets
Meshki has the highest estimated sponsored-post volume in United States (5.1k posts, 44.8%), Australia (980 posts, 8.6%), while OH POLLY has the highest estimated sponsored-post volume in United Kingdom (2.4k posts, 23.3%), Brazil (374 posts, 3.7%). Looking at United States specifically, the split is Meshki at 5.1k posts (44.8%), OH POLLY at 4.1k posts (40.2%), Mars The Label at 733 posts (33.2%).
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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