October 18, 2026

Monos Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 428 pieces of influencer content sponsored by Monos over the last 12 months.

This report breaks down where & how Monos invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Monos, see here: Monos influencers.

Influencer activity throughout the year

Monos's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

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Monos's influencer activity by month

Number of sponsored posts

66Oct'2546Nov'2540Dec'2526Jan'2627Feb'2640Mar'2627Apr'2633May'2630Jun'2630Jul'2624Aug'2632Sep'26

Monos's sponsored post volume appears to trend upward over the 12-month period, rising from 26 posts in January to 40 in December. The peak month, October, reached 66 posts, 89% higher than the monthly average of 35.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Monos's sponsored influencer collaborations break down by social platform:

  • Instagram: 328 posts (76.6%)
  • TikTok: 79 posts (18.5%)
  • YouTube: 21 posts (4.9%)
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Monos's influencer activity by platform

Share of sponsored content by social network

328Instagram79TikTok21YouTube

Content format by platform

Share of all sponsored posts.

InstagramReels
65.2%
InstagramFeed Posts
34.8%
TikTokPosts
100%
YouTubeLong-form
95.2%
YouTubeShorts
4.8%

Instagram influencer marketing is a clear focus for Monos.

Here are 3 examples of Monos's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

alexajustinee x Monos

alexajustinee
@alexajustinee
05 Oct, 25
739.8k
the @monostravel Hybrid Check-In Medium Luggage is [...]

Influencer bio

beauty, routines & romanticizing the everyday inquiries 💌 alexajustinex@gmail.com

Collaboration metrics

Post views739.8k
Post EMV $22.2k

Get a free trial to find more data on influencer audiences, performance, and collaborations.

mia_nguyen1120 x Monos

mia_nguyen1120
@mia_nguyen1120
08 Oct, 25
5.1M
5.1k
@Las Vegas in Style with @Monos 🧳 ✈️🌆🏜️ We took a trip to Las Vegas [...]

Influencer bio

youtube.com/@MiaNguyen1120 youtube.com/@Canada_EH instagram.com/mia.nguyen.1120

Collaboration metrics

Post views5.1M
Post EMV $102.3k

Get a free trial to find more data on influencer audiences, performance, and collaborations.

dearshandy x Monos

dearshandy
@dearshandy
13 Mar, 26
62.9k
1.9k
Shandy is back with their world-famous recaps! Today they're covering the Reunion for Season 10 of Netflix's Love Is Blind! #loveisblind #netflix #loveisblindseason10 Thank you to our sponsors... Go to and use code SHANDY for their latest offer! Go to and use code SHANDY to get 20% off your first order! Go to and use code SHANDY for 15% off your first order! Go to and take the first step towards improved mental health! Go to and use code SHANDY for 10% off your first website or domain! Shop Sharleen’s favorite Bras and Underwear at Go to and use code SHANDY for up to 20% off! Time Stamps: 0:00 - Housekeeping 2:43 - Reunion Kick Off 5:02 - Christine & Vic 8:12 - Amber & Jordan 18:27 - Bri & Connor 22:53 - S8’s Sara & Joey 23:49 - Jessica & Chris 39:55 - Emma & Mike 49:15 - Ashley & Alex 1:09:25 - Brittany & Devonta 1:23:17 - S4’s Bliss & Zach 1:28:12 - Sharleen’s Best Dressed 1:29:34 - Overall Thoughts 1:30:29 - Who We Would Go For Sharleen's opera in Boston: (use code "OO20off" for 20% off!) If you have a relationship question, write us at: dearshandy@gmail.com Subscribe - Listen on iTunes - More Dear Shandy Instagram - / dearshandy Facebook - More Sharleen Instagram - / sharleenjoynt Blog - More Andy Instagram - / machinelevine Produced by Gabrielle Galon - / gabsamillion #couplegoals #realitytv #realitytvrecap

Influencer bio

Where sound relationship advice meets comic relief! Shandy gives life and dating advice as two individuals who had full, colorful, independent adult lives *before* winding up happily married. Hear the Shandy take in caller episodes and their ever-popular Q&As! Join them as they learn a thing or two from incredible experts in Hot Topic episodes! Or be a fly on the wall during double dates with celebrity couples in Love Fest episodes! The icing on the cake? Shandy’s legendary recaps of reality dating shows, where they analyze everything from relationship dynamics to editing to human behavior. Shandy guarantees tangents, sing-alongs, and to never take anything (including themselves) too seriously. Join the Shandy family and bring a smile to your Tuesdays and Thursdays! If you have a relationship question, write us at: dearshandy@gmail.com Subscribe - https://bit.ly/SubscribeDearShandy Listen on iTunes - https://bit.ly/DearShandyiTunes

Collaboration metrics

Post views62.9k
Post EMV $2.1k

Get a free trial to find more data on influencer audiences, performance, and collaborations.

If you break this down further by content type on Instagram, this is what it looks like:

  • Reels: 65.2%
  • Posts: 34.8%

💡 Related resource: How To Find Instagram Influencers.

Influencer audience size breakdown (by views)

For their top social platform (Instagram), here is a breakdown of the type of influencers Monos are collaborating with, by audience size.

Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.

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Monos's influencers average views (Instagram)

Based on each influencer's average views per post

<1K3.8%
1K-5K28.9%
5K-10K16.4%
10K-50K34.6%
50K-100K6.3%
100K-500K9.4%
500K+0.6%

With 34.6% of partnerships featuring creators averaging 10K-50K views, Monos's strategy suggests cost-efficiency and engagement-focused partnerships. The 1K-5K views segment is also prominent at 28.9%, indicating investment across adjacent tiers.

Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (143.5k avg views/post):

aureliolabs x Monos

aureliolabs
@aureliolabs
02 Mar, 26
13.2k
First journey, first impressions – @aureliolabs experiences just how effortless travel can feel.

Influencer bio

Creator | Videographer | Director bookings open zurich - available worldwide

Collaboration metrics

Post views13.2k
Post EMV $397

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on Instagram (6.3k avg views/post):

beccawalshin x Monos

beccawalshin
@beccawalshin
23 Oct, 25
12.6k
I had the chance to explore the new @monostravel store on Abbot Kinney and it is [...]

Influencer bio

Do what you love, with love A life of style, beauty & curated living 🕊️ becca.walshin@gmail.com | Los Angeles

Collaboration metrics

Post views12.6k
Post EMV $377

Get a free trial to find more data on influencer audiences, performance, and collaborations.

Monos's repeat partnerships

Out of 330 unique influencers in our dataset, 10 of them (3%) posted content for Monos in 3 or more separate calendar months. The most consistent partner is @alexajustinee, who has collaborated across 8 months with 9 total posts.

Here are 3 examples of Monos's repeat influencer partnerships, with links to the sponsored content.

alexajustinee x Monos

alexajustinee
@alexajustinee
05 Oct, 25
739.8k
the @monostravel Hybrid Check-In Medium [...]
alexajustinee
@alexajustinee
28 Aug, 26
401.7k
Shop the @monostravel Labor Day Sale now until [...]
alexajustinee
@alexajustinee
15 Apr, 26
319.5k
@monostravel is a Mother’s Day gift [...]

SharingtheRoad x Monos

SharingtheRoad
@SharingtheRoad
12 Sep, 26
20.5k
136
Install Airalo free today so you can stay connected wherever you travel and use our code SHARINGTHEROAD to get $3 USD OFF your first eSIM! 😊 Hey there description box reader! If you feel so inclined, please consider buying us a coffee or using one of our affiliate links down below to keep us on the road. Any and all support means the world to us. Don't want to? That's fine too! ☀️ Check out our new packing cubes on Amazon! ☀️ 🛍️ Amazon storefront (filming gear and travel favs!) 🧳 Luggage we're obsessed with The BEST personal item/backpack: Our favorite suitcase: ☕️ Buy us a coffee 🎵 Music Epidemic Sound 📧 Contact Business email: sharingtheroadtravel@gmail.com Instagram: TikTok: 0:00 Yen pancake 2:45 Conveyor belt sushi 6:37 Takoyaki 8:08 Thanks, Airalo! 9:41 Tsukiji Fish market 14:28 Mt. Fuji day trip 18:43 Gyoza and ramen 21:30 Candied strawberries 23:03 Pikachu latte 25:16 Happy pancake 27:48 Ichiran ramen 29:30 Starbucks Reserve Roastery 👀 Pay no attention to the man behind the curtain japanese food,tokyo street food,tokyo food guide,japanese street food,japan food tour,tokyo travel guide,tokyo eats,japan street food,tokyo food,japan travel,food in tokyo,tokyo food tour,japan travel guide,best food in tokyo,japan food guide,japanese snacks,japan food,street food japan,street food,what to eat in tokyo,where to eat in tokyo,best restaurants in tokyo,food tour,japan vlog,best food in japan,travel vlog,what to do in tokyo,tokyo
SharingtheRoad
@SharingtheRoad
01 Feb, 26
3.6k
55
🚙 Get a special rental car discount using the link Old Dubai tour: Yacht cruise: Abu Dhabi tour: Desert safari: 😊 Hey there description box reader! If you feel so inclined, please consider buying us a coffee or using one of our affiliate links down below to keep us on the road. Any and all support means the world to us. Don't want to? That's fine too! ☀️ Check out our new packing cubes on Amazon! ☀️ 🛍️ Amazon storefront (filming gear and travel favs!) 🧳 Luggage we're obsessed with The BEST personal item/backpack: Our favorite suitcase: ☕️ Buy us a coffee 🎵 Music Epidemic Sound 📧 Contact Business email: sharingtheroadtravel@gmail.com Instagram: / sharing.the.road TikTok: / sharingtheroad 0:00 Desert Safari 3:56 Burj Khalifa 5:01 Dubai Mall 5:52 Thanks, DiscoverCars 7:04 Dubai Marina 7:52 Palm Jumeirah 8:41 Old Dubai 11:39 Deep Dive Dubai 13:51 Museum of the Future 14:18 Dubai Frame 15:34 Abu Dhabi 👀 Pay no attention to the man behind the curtain things to do in dubai,dubai travel guide,dubai frame,dubai mall,dubai marina,burj khalifa,best things to do in dubai,desert safari dubai,dubai travel,dubai desert safari,visit dubai,travel guide dubai,dubai guide,dubai vlog,dubai travel tips,what to do in dubai,dubai itinerary,museum of the future,atlantis dubai,united arab emirates,palm jumeirah dubai,abu dhabi,dubai tourism,travel dubai,dubai safari,how to travel dubai,palm jumeirah
SharingtheRoad
@SharingtheRoad
08 Nov, 25
2k
68
If you’re looking for a small but mighty vlogging camera to capture your Bangkok adventures, definitely check out the Insta360 Go Ultra. You can grab one here and receive a complimentary gift of GO Ultra Sticky Tabs! This gift is a limited-time offer with limited quantity, first come, first served: 😊 Hey there description box reader! If you feel so inclined, please consider buying us a coffee or using one of our affiliate links down below to keep us on the road. Any and all support means the world to us. Don't want to? That's fine too! ☀️ Check out our new packing cubes on Amazon! ☀️ 🛍️ Amazon storefront (filming gear and travel favs!) 🧳 Luggage we're obsessed with The BEST personal item/backpack: Our favorite suitcase: ☕️ Buy us a coffee 🎵 Music Epidemic Sound 📧 Contact Business email: sharingtheroadtravel@gmail.com Instagram: / sharing.the.road TikTok: / sharingtheroad 0:00 Grand Palace 1:49 Wat Pho 3:13 Night Market 4:15 Thanks, Insta360! 5:56 Lumphini Park 7:33 Malls 10:55 River cruise 13:25 Chinatown 👀 Pay no attention to the man behind the curtain bangkok thailand,bangkok travel guide,things to do in bangkok,bangkok travel,bangkok things to do,wat arun,thailand travel,what to do in bangkok,bangkok food,bangkok itinerary,bangkok vlog,grand palace bangkok,thailand travel guide,bangkok nightlife,bangkok itinerary 3 days,bangkok tour,khao san road,reclining buddha,travel tips,bangkok street food,wat pho bangkok,things to do,bangkok travel tips,grand palace,bangkok 2025,bangkok activities

alexajustinee x Monos

alexajustinee
@alexajustinee
23 Jun, 26
1.9M
525
Summer travel plans? @Monos has your luggage covered. Shop [...]
alexajustinee
@alexajustinee
15 Apr, 26
1.5M
387
@Monos is a Mother’s Day gift she’ll [...]
alexajustinee
@alexajustinee
22 May, 26
641.1k
180
20% off almost everything @Monos this weekend only with code [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

In our dataset, United States is where Monos had the most influencer activity. 49% of their live influencer content in the last 12 months was posted by American influencers.

Based on the percentage of influencer content per market, other important markets include:

  • Canada (15.3%)
  • United Kingdom (13.9%)
  • Australia (5.1%)
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Monos's influencer activity by market

United States49.0%
Canada15.3%
United Kingdom13.9%
Australia5.1%
Brazil2.8%
Other13.9%

Here is another example of Monos collaborating with an influencer in United States.

SharingtheRoad x Monos

SharingtheRoad
@SharingtheRoad
12 Sep, 26
20.5k
136
Install Airalo free today so you can stay connected wherever you travel and use our code SHARINGTHEROAD to get $3 USD OFF your first eSIM! 😊 Hey there description box reader! If you feel so inclined, please consider buying us a coffee or using one of our affiliate links down below to keep us on the road. Any and all support means the world to us. Don't want to? That's fine too! ☀️ Check out our new packing cubes on Amazon! ☀️ 🛍️ Amazon storefront (filming gear and travel favs!) 🧳 Luggage we're obsessed with The BEST personal item/backpack: Our favorite suitcase: ☕️ Buy us a coffee 🎵 Music Epidemic Sound 📧 Contact Business email: sharingtheroadtravel@gmail.com Instagram: TikTok: 0:00 Yen pancake 2:45 Conveyor belt sushi 6:37 Takoyaki 8:08 Thanks, Airalo! 9:41 Tsukiji Fish market 14:28 Mt. Fuji day trip 18:43 Gyoza and ramen 21:30 Candied strawberries 23:03 Pikachu latte 25:16 Happy pancake 27:48 Ichiran ramen 29:30 Starbucks Reserve Roastery 👀 Pay no attention to the man behind the curtain japanese food,tokyo street food,tokyo food guide,japanese street food,japan food tour,tokyo travel guide,tokyo eats,japan street food,tokyo food,japan travel,food in tokyo,tokyo food tour,japan travel guide,best food in tokyo,japan food guide,japanese snacks,japan food,street food japan,street food,what to eat in tokyo,where to eat in tokyo,best restaurants in tokyo,food tour,japan vlog,best food in japan,travel vlog,what to do in tokyo,tokyo

Monos's influencer activity vs. related brands

Monos competes with Away and BÉIS Travel in premium travel luggage and accessories aimed at frequent travelers and style-conscious consumers. Influencer campaigns for these brands often highlight packing systems, durability, and airport-ready aesthetics.

Total influencer content

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Monos vs. related brands influencer activity

Total sponsored posts tracked (last 12 months)

Monos
Away
BÉIS Travel
4281.5k1.6k

BÉIS Travel leads with 1.6k sponsored posts, marginally ahead of Away (1.5k posts) and Monos (428 posts). Across all three brands, the average volume is 1.2k posts, suggesting established influencer marketing investments.

By social platform

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Monos vs. related brands influencer activity (by social platform)

Sponsored posts by platform

Monos
Away
BÉIS Travel
3285590798441.5k2111370InstagramTikTokYouTube

Among these brands, Away leads on Instagram and YouTube and BÉIS Travel leads on TikTok. The gap is most notable on TikTok, with BÉIS Travel at 1.5k, Away at 844, Monos at 79 posts. Monos's activity is particularly concentrated on Instagram. BÉIS Travel has far fewer Instagram posts than Monos and Away, while it has far more TikTok posts than Monos and Away.

By geographical market

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Monos vs. related brands influencer activity (by country)

Estimated sponsored posts in Monos's top markets

Monos
Away
BÉIS Travel
2101.1k1.2k656212759103146United StatesCanadaUnited Kingdom

BÉIS Travel has the highest estimated sponsored-post volume in United States (1.2k posts, 72.7%), United Kingdom (146 posts, 9.2%), Canada (127 posts, 8%), suggesting a North America focus. Looking at United States specifically, the split is BÉIS Travel at 1.2k posts (72.7%), Away at 1.1k posts (74.6%), Monos at 210 posts (49%).

Read more influencer strategy breakdowns

Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:

Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:

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