Monos Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 500 pieces of influencer content sponsored by Monos over the last 12 months.
This report breaks down where & how Monos invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Monos, see here: Monos influencers.
Influencer activity throughout the year
Monos's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Monos's influencer activity by month
Number of sponsored posts
Monos's sponsored post volume appears to trend upward over the 12-month period, rising from 24 posts in January to 38 in December. The peak month, May, reached 69 posts, 64% higher than the monthly average of 42.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Monos's sponsored influencer collaborations break down by social platform:
- Instagram: 418 posts (83.6%)
- TikTok: 82 posts (16.4%)
Monos's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Monos.
Here are 2 examples of Monos's recent sponsored collaborations (one each for Instagram, TikTok).
sarah.naja x Monos
Influencer bio
lebanese girl living in london 🇱🇧 💌 info@sarahnaja.com outfit & social links ⇩
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
mia_nguyen1120 x Monos
Influencer bio
youtube.com/@MiaNguyen1120 youtube.com/@Canada_EH instagram.com/mia.nguyen.1120
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 61%
- Posts: 39%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers Monos are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Monos's influencers average views (Instagram)
Based on each influencer's average views per post
With 31.5% of partnerships featuring creators averaging 1K-5K views, Monos's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The 10K-50K views segment is also prominent at 30.5%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (75.4k avg views/post):
brwnguyn_ x Monos
Influencer bio
for anyone who ever felt ‘too small’ to stand out. - ✉️ nghoangtien99@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (5.9k avg views/post):
parkermindel x Monos
![Instagram post by @parkermindel for Monos. Caption reads: monos x postcard - now in the west loop [...].](https://images.od.modash.io/eebba4a698ab7b63124eeea5e189069e23c31e8a)
Influencer bio
Menswear | Lifestyle | Coffee | Cars 📧 parker@hillermediagroup.com 📍 Chicago
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Monos's repeat partnerships
Out of 384 unique influencers in our dataset, 16 of them (4%) posted content for Monos in 3 or more separate calendar months. The most consistent partner is @marinarossa, who has collaborated across 6 months with 6 total posts.
Here are 3 examples of Monos's repeat influencer partnerships, with links to the sponsored content.
marinarossa x Monos
![Instagram post by @marinarossa for Monos. Caption reads: the @monostravel Valentine’s Day sale is [...].](https://images.od.modash.io/310bba3dd5f8c7161dd4c279d85d8b32bfbbea50)
marinarossa_ x Monos
![TikTok post by @marinarossa_ for Monos. Caption reads: The @Monos Valentine’s Day sale is live [...].](https://images.od.modash.io/719e451e4e0ac13f0593597864ece4dde7b3340e)
aliciamaclaren x Monos
![Instagram post by @aliciamaclaren for Monos. Caption reads: If Monos has been sitting on your [...].](https://images.od.modash.io/4c5376cdcd6d3d10074c50e98a7a82be88abffa1)
![Instagram post by @aliciamaclaren for Monos. Caption reads: Monos is having their 15% off [...].](https://images.od.modash.io/d44a7beed1ee589269fea95214be2112891fe7c6)
![Instagram post by @aliciamaclaren for Monos. Caption reads: [...] excited to be traveling with @monostravel to....](https://images.od.modash.io/5d3571c3a8f1e46cc8061f90acf8022d912daa59)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Monos had the most influencer activity. 46.2% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Canada (16.9%)
- United Kingdom (15%)
- Australia (4.6%)
Monos's influencer activity by market
Here is another example of Monos collaborating with an influencer in United States.
marjannesuarez x Monos
Monos's influencer activity vs. related brands
Monos competes most directly with Away and BÉIS Travel in premium, social-first travel luggage, with similar audiences influenced by packing videos, airport fits, and creator travel routines.
Total influencer content
Monos vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
BÉIS Travel leads with 2.3k sponsored posts, significantly outpacing Away (1.1k posts) and Monos (500 posts). Across all three brands, the average volume is 1.3k posts, suggesting established influencer marketing investments. BÉIS Travel has more than twice as many total posts as Away and more than four times as many as Monos.
By social platform
Monos vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, Away leads on Instagram and YouTube and BÉIS Travel leads on TikTok. The gap is most notable on TikTok, with BÉIS Travel at 2.3k, Away at 515, Monos at 82 posts. Monos's activity is particularly concentrated on Instagram. BÉIS Travel has far more TikTok posts than Monos and Away, while it has no Instagram posts listed.
By geographical market
Monos vs. related brands influencer activity (by country)
Estimated sponsored posts in Monos's top markets
BÉIS Travel has the highest estimated sponsored-post volume in United States (1.6k posts, 71.1%), United Kingdom (273 posts, 11.9%), Canada (165 posts, 7.2%), suggesting a North America focus. Looking at United States specifically, the split is BÉIS Travel at 1.6k posts (71.1%), Away at 840 posts (74.1%), Monos at 231 posts (46.2%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Away's Influencer Marketing Strategy
- BÉIS Travel's Influencer Marketing Strategy
- Revice Denim's Influencer Marketing Strategy
- ROXY's Influencer Marketing Strategy
- Epomaker's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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