Monos Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 356 pieces of influencer content sponsored by Monos over the last 12 months.
This report breaks down where & how Monos invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Monos, see here: Monos influencers.
Influencer activity throughout the year
Monos's influencer campaigns are active year-round with notable month-to-month fluctuation. The two charts below show month-by-month data for:
- Total sponsored posts tracked
- Total views those posts generated
Monos's influencer activity by month
Number of sponsored posts
Monos's influencer activity appears to have tapered over the year, from 11 posts in January down to 16 in December. March was the busiest month at 66 posts, 120% above the monthly average.
Monos's influencer activity by month (views)
Total views on sponsored video posts
April generated the most views at 3.7M, while February recorded the least at 466.6k. Across all tracked posts in the 12-month window, average views per post were 63.2k. Interestingly, the highest-view month (April) does not align with peak post volume (March), which could indicate performance differences across months. The top-performing tracked post, by @mia_nguyen1120, generated 2.6M views.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Monos's sponsored influencer collaborations break down by social platform:
- Instagram: 319 posts (89.6%)
- TikTok: 22 posts (6.2%)
- YouTube: 15 posts (4.2%)
Monos's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Monos.
Here are 3 examples of Monos's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
sarah.naja x Monos
Influencer bio
lebanese girl living in london 🇱🇧 💌 info@sarahnaja.com outfit & social links ⇩
Collaboration metrics
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mia_nguyen1120 x Monos
Influencer bio
youtube.com/@MiaNguyen1120 youtube.com/@Canada_EH instagram.com/mia.nguyen.1120
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
awaytogether x Monos
![YouTube post by @awaytogether for Monos. Caption reads: [...] MENTIONED IN THIS VIDEO//
1. Luggage
Monos....](https://images.od.modash.io/9efbb668a8bd2d636e1124e3aeae45e76baa9b8c)
Influencer bio
Thanks for checking out Away Together! We want to help DIY travelers like you plan, afford, and enjoy better travel with your friends and loved ones. Sometimes travel (especially international travel) seems too big, too hard, and too unobtainable. We’re here to help show you this isn’t true – not even close! This channel helps you unlock those paths to traveling more often, make the planning process easy, and ensure you enjoy the experience all along the way! The content we post usually fits into one of the following categories: 💡Travel Tips – Videos about where to go, what to do, how to put an itinerary together, choose the right gear, and in general, travel like a pro. 💸Travel Hacks – Info about how to afford travel, the best credit cards for travelers, finding cheap flights, and in general, how to get more bang for your buck. 🎥 Travel Vlogs – This is where we recount our own adventures and show you we’re real people who used to only dream of epic travel – and now we do it!
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 52.4%
- Posts: 47.6%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers Monos are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Monos's influencers average views (Instagram)
Based on each influencer's average views per post
With 31.8% of partnerships featuring creators averaging 1K-5K views, Monos's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The 10K-50K views segment is also prominent at 25.8%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (110.4k avg views/post):
yewon____kim x Monos
Influencer bio
@openbook.studio @piccolo_____haus
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (5.8k avg views/post):
parkermindel x Monos
![Instagram post by @parkermindel for Monos. Caption reads: monos x postcard - now in the west loop [...].](https://images.od.modash.io/eebba4a698ab7b63124eeea5e189069e23c31e8a)
Influencer bio
Menswear | Lifestyle | Coffee | Cars 📧 parker@hillermediagroup.com 📍 Chicago
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Monos's repeat partnerships
Out of 251 unique influencers in our dataset, 22 of them (9%) posted content for Monos in 3 or more separate calendar months. The most consistent partner is @marinarossa, who has collaborated across 7 months with 7 total posts.
Here are 3 examples of Monos's repeat influencer partnerships, with links to the sponsored content.
marinarossa x Monos
![Instagram post by @marinarossa for Monos. Caption reads: [...] this almost every time but the @monostravel....](https://images.od.modash.io/47620991ecc0581a773005e04e695b0513c35983)
![Instagram post by @marinarossa for Monos. Caption reads: the @monostravel expandable carry on is [...].](https://images.od.modash.io/825710021d3b99b158f1f44f1f39edfae604ac90)
![Instagram post by @marinarossa for Monos. Caption reads: the @monostravel Valentine’s Day sale is [...].](https://images.od.modash.io/310bba3dd5f8c7161dd4c279d85d8b32bfbbea50)
aliciamaclaren x Monos
![Instagram post by @aliciamaclaren for Monos. Caption reads: If Monos has been sitting on your [...].](https://images.od.modash.io/4c5376cdcd6d3d10074c50e98a7a82be88abffa1)
![Instagram post by @aliciamaclaren for Monos. Caption reads: Monos is having their 15% off [...].](https://images.od.modash.io/d44a7beed1ee589269fea95214be2112891fe7c6)
![Instagram post by @aliciamaclaren for Monos. Caption reads: [...] the All-Aluminum collection by @monostravel....](https://images.od.modash.io/442f394676a52fb0f1cb59940986c81825b4c3ca)
desislava.iliykova x Monos
![Instagram post by @desislava.iliykova for Monos. Caption reads: [...] Pack with me for Greece with @monostravel....](https://images.od.modash.io/02eac6db247103f57a33ffc314d5e8a5e13196a6)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Monos had the most influencer activity. 46.9% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Canada (15.5%)
- United Kingdom (14.8%)
- Australia (4.4%)
Monos's influencer activity by market
Here is another example of Monos collaborating with an influencer in United States.
amandaschweers x Monos
Monos's influencer activity vs. related brands
Monos competes in premium, minimalist travel luggage where aesthetics and durability are key differentiators. Away and BÉIS Travel target similar frequent-traveler audiences and use comparable influencer travel storytelling and product seeding.
Total influencer content
Monos vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Away leads with 373 sponsored posts, marginally ahead of Monos (356 posts) and BÉIS Travel (303 posts). Across all three brands, the average volume is 344 posts, indicating limited or experimental influencer activity. The relatively balanced activity suggests comparable influencer marketing investment across the category.
By social platform
Monos vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Monos leads on Instagram and YouTube, while BÉIS Travel leads on TikTok. The gap is most notable on TikTok, with BÉIS Travel at 303, Away at 145, Monos at 22 posts. Monos's activity is particularly concentrated on Instagram. BÉIS Travel has far more posts on TikTok than Monos and Away, while Monos and Away have many more posts on Instagram than BÉIS Travel.
By geographical market
Monos vs. related brands influencer activity (by country)
Estimated sponsored posts in Monos's top markets
Away leads in United States with 282 posts (75.7%), while Monos has the highest estimated sponsored-post volume in Canada (55 posts, 15.5%), United Kingdom (53 posts, 14.8%). Looking at United States specifically, the split is Away at 282 posts (75.7%), BÉIS Travel at 224 posts (73.8%), Monos at 167 posts (46.9%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 2 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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