We analyzed 709 pieces of influencer content sponsored by Monos over the last 12 months.
This report breaks down where & how Monos invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Monos, see here: Monos influencers.
Monos's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
Monos's sponsored post volume peaks in March with 101 posts, 71% higher than the monthly average of 59. February recorded the lowest activity at 19 posts, 68% below average.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Monos's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Monos.
Here are 3 examples of Monos's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
lebanese girl living in london 🇱🇧 💌 info@sarahnaja.com outfit & social links ⇩
Collaboration metrics
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Influencer bio
youtube.com/@MiaNguyen1120 youtube.com/@Canada_EH instagram.com/mia.nguyen.1120
Collaboration metrics
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Influencer bio
Thanks for checking out Away Together! We want to help DIY travelers like you plan, afford, and enjoy better travel with your friends and loved ones. Sometimes travel (especially international travel) seems too big, too hard, and too unobtainable. We’re here to help show you this isn’t true – not even close! This channel helps you unlock those paths to traveling more often, make the planning process easy, and ensure you enjoy the experience all along the way! The content we post usually fits into one of the following categories: 💡Travel Tips – Videos about where to go, what to do, how to put an itinerary together, choose the right gear, and in general, travel like a pro. 💸Travel Hacks – Info about how to afford travel, the best credit cards for travelers, finding cheap flights, and in general, how to get more bang for your buck. 🎥 Travel Vlogs – This is where we recount our own adventures and show you we’re real people who used to only dream of epic travel – and now we do it!
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
💡 Related resource: How To Find Instagram Influencers.
For their top social platform (Instagram), here is a breakdown of the type of influencers Monos are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 32.8% of partnerships featuring creators averaging 1K-5K views, Monos's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The 10K-50K views segment is also prominent at 29.4%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (63.7k avg views/post):
Influencer bio
Creative @_losttogether 🧿🏠 @theaegeanhouse
Collaboration metrics
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And here is another example with a smaller creator on Instagram (5.7k avg views/post):
Influencer bio
@keymodels graceemrose@gmail.com
Collaboration metrics
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Out of 519 unique influencers in our dataset, 24 of them (5%) posted content for Monos in 3 or more separate calendar months. The most consistent partner is @marinarossa, who has collaborated across 8 months with 8 total posts.
Here are 3 examples of Monos's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where Monos had the most influencer activity. 47.6% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of Monos collaborating with an influencer in United States.
Monos competes in modern travel luggage and accessories alongside Away and BÉIS Travel, all targeting style-conscious travelers. These peers are strong comparables for creator packing videos, travel-day routines, and lifestyle-driven product features.
Total sponsored posts tracked (last 12 months)
Monos leads with 709 sponsored posts, significantly outpacing Away (373 posts) and BÉIS Travel (303 posts). Across all three brands, the average volume is 462 posts, indicating limited or experimental influencer activity.
Sponsored posts by platform
Monos leads on Instagram and YouTube, while BÉIS Travel leads on TikTok. The gap is most notable on Instagram, with Monos at 567, Away at 220, BÉIS Travel at 0 posts. Monos's activity is particularly concentrated on Instagram. BÉIS Travel has no Instagram or YouTube posts in this comparison, while Monos and Away each have hundreds of Instagram posts.
Estimated sponsored posts in Monos's top markets
Monos has the highest estimated sponsored-post volume in United States (337 posts, 47.6%), Canada (114 posts, 16.1%), United Kingdom (103 posts, 14.5%), suggesting a North America focus. Looking at United States specifically, the split is Monos at 337 posts (47.6%), Away at 282 posts (75.7%), BÉIS Travel at 224 posts (73.8%).
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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