KILLSTAR Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 4.8k pieces of influencer content sponsored by KILLSTAR over the last 12 months.

This report breaks down where & how KILLSTAR invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with KILLSTAR, see here: KILLSTAR influencers.

Influencer activity throughout the year

KILLSTAR's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

KILLSTAR's sponsored post volume peaks in December with 684 posts, 72% higher than the monthly average of 398. July recorded the lowest activity at 226 posts, 43% below average.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of KILLSTAR's sponsored influencer collaborations break down by social platform:

• Instagram: 2.4k posts (49.9%)
• TikTok: 2.4k posts (49.4%)
• YouTube: 30 posts (0.6%)

Instagram influencer marketing is a clear focus for KILLSTAR.

Here are 3 examples of KILLSTAR's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

almarielsaby x KILLSTAR

almarielsaby

@almarielsaby

29 Jan, 26

5.3M

New landscapes, New era 💫 With: @killstar 🌙 🎥 @digital_art_studi0 [...]

Influencer bio

𝓐𝓻𝓽𝓲𝓼𝓽 (Backup) Yesterday is history, tomorrow is a mystery, but today is a gift, that’s why it’s called: Present ✨ Official Account: @almariel_saby

Collaboration metrics

Post views5.3M

Post EMV $158.7k

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brutalbabychaz x KILLSTAR

brutalbabychaz

@brutalbabychaz

07 Aug, 25

490.4k

7.8k

Replying to @April The @KILLSTAR mystery bags are back, and they include [...]

Influencer bio

𝔖𝔬𝔣𝔱 𝔊𝔬𝔱𝔥 | 𝔄𝔩𝔱 & 𝔅𝔬𝔥𝔬 𝔙𝔦𝔟𝔢𝔰 𝕬ntiques & 𝕮uriosities 𝕮ollector 𝕸usic is my 𝕭lood, keeps me 𝕬live 𝕱ueled by 𝕮offee & 𝕮haos

Collaboration metrics

Post views490.4k

Post EMV $10.2k

More influencer data

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CeleneNox x KILLSTAR

CeleneNox

@CeleneNox

25 Oct, 25

40.3k

1.7k

[...] "CELENENOX" * My start outfit is from Killstar Check out Killstar products on Amazon: [...]

Influencer bio

Hi, I'm Celene from Germany! 👋 I made this Infotainment channel about Alternative Fashion because I love creating new looks. And because it's fun.🤭 Also, I am checking out different subculture events and places for you. Festivals, trade fairs, shops and more 🖤 And no, this is not my real job. https://www.instagram.com/celene.nox/ https://www.facebook.com/celenenox/ If you want to support this channel, check out my Patreon: https://www.patreon.com/celenenox Or you can support me via KoFi: https://ko-fi.com/celenenox Buy my style on Amazon: https://www.amazon.de/shop/celenenoxextraordinaryfashion Email me for collab requests. 📬

Collaboration metrics

Post views40.3k

Post EMV $1.4k

More influencer data

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💡 Related resource: How To Find Instagram Influencers.

Influencer audience size breakdown (by views)

With 40.2% of partnerships featuring creators averaging 1K-5K views, KILLSTAR's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (80.5k avg views/post):

mimi_almighty x KILLSTAR

mimi_almighty

@mimi_almighty

19 Dec, 25

173.5k

11.1k

PARTY SEASON OUTFITS 🖤 wearing all @killstar AD corset belt is @tommyvowles *pr, [...]

Influencer bio

outfit inspo, tattoos, feel good neurodiverse / mental health advocate mimialmighty@thenewgen.com ✨ @almightyhome

Collaboration metrics

Post views173.5k

Post EMV $6.3k

More influencer data

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And here is another example with a smaller creator on Instagram (9.4k avg views/post):

fears313 x KILLSTAR

fears313

@fears313

24 Dec, 25

402

[...] agree on that wish 😌🖤 Shirt #gifted #killstar 📸 @_bloodyfullmoon_

Influencer bio

Insta Model Gothic, Metal, Viking, Casual 🦇🖤 @_bloodyfullmoon_ ⛓️🖤 Privat account: @fears313_ Fitness Healthy life style Healthy mind

Collaboration metrics

Post likes402

Post EMV $40

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

KILLSTAR's repeat partnerships

jojotrashyleopard x KILLSTAR

jojotrashyleopard

@jojotrashyleopard

11 Oct, 25

52k

2.3k

Killstar Kreepture Mystery box collabs [...]

jojotrashyleopard

@jojotrashyleopard

21 Sep, 25

43.8k

586

@KILLSTAR - Killstar Kreepture slippers [...]

jojotrashyleopard

@jojotrashyleopard

21 Aug, 25

32.8k

378

[...] Moonlit Burial Slouch Bag by Killstar 👏🏻🌙 This bag is flipping [...]

ghoulishlillith x KILLSTAR

ghoulishlillith

@ghoulishlillith

08 Jun, 26

17.7k

525

[...] Kuties from @KREEPTURES by @KILLSTAR I fell inlove with these guys [...]

ghoulishlillith

@ghoulishlillith

25 May, 26

8.3k

332

[...] for the con!! @KREEPTURES @KILLSTAR #mcmcomiccon #mcmlondon [...]

ghoulishlillith

@ghoulishlillith

08 Apr, 26

5.2k

75

[...] nature with @KREEPTURES by @KILLSTAR These cuties have so much [...]

lisaxmills_ x KILLSTAR

lisaxmills_

@lisaxmills_

25 Oct, 25

97.7k

598

[...] and really comfy to wear. My @KILLSTAR Myth handbag is my favourite [...]

lisaxmills_

@lisaxmills_

13 Jan, 26

35.3k

228

[...] Me Cardigan and my gorgeous @KILLSTAR Myth Handbag in the yellow [...]

lisaxmills_

@lisaxmills_

02 Sep, 25

16.8k

87

[...] get in the new and updated @KILLSTAR Kreeptures Mystery Box? There [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (18%)
• Brazil (7.8%)
• Mexico (4.8%)

Here is another example of KILLSTAR collaborating with an influencer in United States.

xshleykay x KILLSTAR

xshleykay

@xshleykay

20 Dec, 25

556.5k

65.8k

[...] in shade chalice for this look! - @killstar hexmas sale has launched get up to 60% [...]

KILLSTAR's influencer activity vs. related brands

KILLSTAR competes most closely with Dolls Kill in alternative/edgy fashion subcultures, while Fashion Nova is a broader fast-fashion benchmark for influencer scale and drop-driven social commerce.

Total influencer content

Fashion Nova leads with 60.1k sponsored posts, significantly outpacing KILLSTAR (4.8k posts) and Dolls Kill (4.4k posts). Across all three brands, the average volume is 23.1k posts, indicating mature, scaled influencer programs. Fashion Nova has far more total posts than KILLSTAR or Dolls Kill.

By social platform

KILLSTAR leads on Instagram, while Fashion Nova has the most activity on TikTok and YouTube. The gap is most notable on TikTok, with Fashion Nova at 59.2k, Dolls Kill at 2.7k, KILLSTAR at 2.4k posts. Fashion Nova's activity is particularly concentrated on TikTok. Fashion Nova has far more TikTok posts than KILLSTAR and Dolls Kill.

By geographical market

Fashion Nova has the highest estimated sponsored-post volume in United States (43k posts, 71.1%), United Kingdom (2.6k posts, 4.3%), Canada (2.1k posts, 3.5%), suggesting a North America focus, while KILLSTAR leads in Brazil with 374 posts (7.8%). Looking at United States specifically, the split is Fashion Nova at 43k posts (71.1%), Dolls Kill at 3k posts (67.2%), KILLSTAR at 2.4k posts (49.1%).