KILLSTAR Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 4.9k pieces of influencer content sponsored by KILLSTAR over the last 12 months.
This report breaks down where & how KILLSTAR invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with KILLSTAR, see here: KILLSTAR influencers.
Influencer activity throughout the year
KILLSTAR's influencer campaigns are active year-round with notable month-to-month fluctuation. The two charts below show month-by-month data for:
- Total sponsored posts tracked
- Total views those posts generated
KILLSTAR's influencer activity by month
Number of sponsored posts
KILLSTAR's sponsored post volume appears to trend upward over the 12-month period, rising from 276 posts in January to 292 in December. The peak month, July, reached 598 posts, 48% higher than the monthly average of 403.
KILLSTAR's influencer activity by month (views)
Total views on sponsored video posts
May generated the most views at 5.2M, while January recorded the least at 1.2M. Across all tracked posts in the 12-month window, average views per post were 7.3k. Interestingly, the highest-view month (May) does not align with peak post volume (July), which could indicate performance differences across months. Views appear strongest in late spring and early summer, with top-performing months concentrated from May to July. The top-performing tracked post, by @_mystic_moon_witch, generated 952.9k views.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of KILLSTAR's sponsored influencer collaborations break down by social platform:
- Instagram: 3.9k posts (79.7%)
- TikTok: 994 posts (20.3%)
- YouTube: 4 posts (0.1%)
KILLSTAR's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for KILLSTAR.
Here are 3 examples of KILLSTAR's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
_mystic_moon_witch x KILLSTAR
![Instagram post by @_mystic_moon_witch for KILLSTAR. Caption reads: [...] #timburton #killstarcorpsebride #kreeptures....](https://images.od.modash.io/f9d92845d2dc09f7f85f28d6f55600adf5906940)
Influencer bio
🔮 Tɪᴋᴛᴏᴋ﹕ 538 K 🔮 Mʏ Sʜᴏᴘ : @_mystic_haunted_manor 🔮 Aʟʟ ᴍʏ ᴅɪsᴄᴏᴜɴᴛ ᴄᴏᴅᴇs:
Collaboration metrics
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strudelsdoodles x KILLSTAR
![TikTok post by @strudelsdoodles for KILLSTAR. Caption reads: [...] limited-edition plush surprises from....](https://images.od.modash.io/d4159f1e81cafa4898ce71c7405f77ab29849758)
Influencer bio
Ever wondered what ❓ ⭐️ Creator & TTS Certified Live Host Finding you the best deals on TikTok Shop Follow for Deals! 😃 collabs@carlyann.co.uk
Collaboration metrics
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AngelicaNyqvist x KILLSTAR
![YouTube post by @AngelicaNyqvist for KILLSTAR. Caption reads: [...] Beauty Apothecary of Color....](https://images.od.modash.io/03c47af07b12c5013a9c2b32734e79a13bfce04b)
Influencer bio
Swede living in Austin Texas _______________________________________________________ ♡MY VLOG CHANNEL | https://bit.ly/3wafCEJ ♡INSTAGRAM | https://instagram.com/angeschka ♡TWITTER | https://twitter.com/Angeschka ♡TIKTOK | https://www.tiktok.com/@angeschka ♡My Teespring Store | https://teespring.com/stores/angelica-nyqvist-merch _______________________________________________________ ♡PR & Events: angelicanyqvist1@gmail.com ♡Brand Partnerships: Angelica@beelinetalent.com
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
- Posts: 57.2%
- Reels: 42.8%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers KILLSTAR are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
KILLSTAR's influencers average views (Instagram)
Based on each influencer's average views per post
With 47.2% of partnerships featuring creators averaging 1K-5K views, KILLSTAR's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (176.0k avg views/post):
rocknrollmama_x x KILLSTAR
![Instagram post by @rocknrollmama_x for KILLSTAR. Caption reads: [...] 👀 (coming soon!)
Necklace @killstar....](https://images.od.modash.io/f644e37e352507752c7fb268a71df83279cf8b3c)
Influencer bio
Stylin’ & true crimin’ 🔪 🖤Fianna’s Mama SHOP MY THRASHER COLLECTION OVER @bloodcultureclothing 🖤
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (9.9k avg views/post):
the_way_to_hell x KILLSTAR
![Instagram post by @the_way_to_hell for KILLSTAR. Caption reads: [...] aren't they?
Many thanks to @killstar for....](https://images.od.modash.io/2680c9ebf1668ec802f590c6c58d1bb403334d89)
Influencer bio
𝐣𝐮𝐬𝐭 𝐚 𝐥𝐢𝐭𝐭𝐥𝐞 𝐰𝐞𝐢𝐫𝐝𝐨 𝐨𝐧 𝐭𝐡𝐞 𝐰𝐚𝐲 𝐭𝐨 𝐡𝐞𝐥𝐥🖤 ▪️26 y/o ϟ ▪️Songquotes ♫ ▪️Piercing and Tattoo's 🖤
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
KILLSTAR's repeat partnerships
Out of 1k unique influencers in our dataset, 322 of them (31%) posted content for KILLSTAR in 3 or more separate calendar months. The most consistent partner is @lorenatinodi, who has collaborated across 13 months with 62 total posts.
Here are 3 examples of KILLSTAR's repeat influencer partnerships, with links to the sponsored content.
lorenatinodi x KILLSTAR
![Instagram post by @lorenatinodi for KILLSTAR. Caption reads: [...] 💔
Date Outfit by @killstar
#KILLSTAR #ad....](https://images.od.modash.io/54b09b90e4d72fbe913df3b4573923eacae28045)
![Instagram post by @lorenatinodi for KILLSTAR. Caption reads: [...] this absolutely gorgeous @killstar lace....](https://images.od.modash.io/7c37226e91fa9edb861a42cd0b1b6f3038e5f1d8)
![Instagram post by @lorenatinodi for KILLSTAR. Caption reads: [...] Valentine's Day Outfit by @killstar
#gifted....](https://images.od.modash.io/03e852e62dc2fcd5593addb13aeca3c1887da40a)
coffeeprincessxo x KILLSTAR
![Instagram post by @coffeeprincessxo for KILLSTAR. Caption reads: [...] Muse Dress from @killstar 🦇🖤
*gifted
•....](https://images.od.modash.io/9771196535b362885fd85f3b3f708efe3f6647c1)
![Instagram post by @coffeeprincessxo for KILLSTAR. Caption reads: [...] you can get 20% off on your Killstar haul....](https://images.od.modash.io/2aef708942ce326a4c23bc90fd3eb23b43aa1c54)
ladychiara86 x KILLSTAR
![Instagram post by @ladychiara86 for KILLSTAR. Caption reads: [...] is amazing 💀🩶
Go check @killstar site to....](https://images.od.modash.io/07a363b4f8af6a4b9b138aafbd0dfd5268f54f81)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where KILLSTAR had the most influencer activity. 52.7% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (16.3%)
- Brazil (6.7%)
- Mexico (4.2%)
KILLSTAR's influencer activity by market
Here is another example of KILLSTAR collaborating with an influencer in United States.
xshleykay x KILLSTAR
![Instagram post by @xshleykay for KILLSTAR. Caption reads: [...] in shade chalice for this look!
-
@killstar....](https://images.od.modash.io/3dc25254ccf5755cc7914dbc0718a4049ff6dcff)
KILLSTAR's influencer activity vs. related brands
KILLSTAR competes in alternative/goth fashion with strong community identity and creator styling. Dolls Kill is a direct rival in edgy subculture apparel, while Cold Culture overlaps on streetwear-driven audiences and drop-style hype marketing.
Total influencer content
KILLSTAR vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
KILLSTAR leads with 4.9k sponsored posts, significantly outpacing Cold Culture (1k posts) and Dolls Kill (1k posts). Across all three brands, the average volume is 2.3k posts, indicating mature, scaled influencer programs. KILLSTAR has several times more total posts than Dolls Kill and Cold Culture.
By social platform
KILLSTAR vs. related brands influencer activity (by social platform)
Sponsored posts by platform
KILLSTAR leads on Instagram and TikTok, while Dolls Kill leads on YouTube. The gap is most notable on Instagram, with KILLSTAR at 3.9k, Cold Culture at 455, Dolls Kill at 185 posts. KILLSTAR's activity is particularly concentrated on Instagram. On Instagram, KILLSTAR has several times more posts than Dolls Kill and Cold Culture.
By geographical market
KILLSTAR vs. related brands influencer activity (by country)
Estimated sponsored posts in KILLSTAR's top markets
KILLSTAR has the highest estimated sponsored-post volume in United States (2.6k posts, 52.7%), United Kingdom (800 posts, 16.3%), Brazil (329 posts, 6.7%), while Cold Culture has the highest estimated sponsored-post volume in Spain (183 posts, 17.4%), Italy (114 posts, 10.9%), suggesting a Europe focus. Looking at United States specifically, the split is KILLSTAR at 2.6k posts (52.7%), Dolls Kill at 683 posts (68.2%), Cold Culture at 247 posts (23.5%). KILLSTAR's strength in United States and United Kingdom may indicate a home-market focus, while Cold Culture shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 2 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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