We analyzed 9.9k pieces of influencer content sponsored by KILLSTAR over the last 12 months.
This report breaks down where & how KILLSTAR invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with KILLSTAR, see here: KILLSTAR influencers.
KILLSTAR's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
KILLSTAR's influencer output appears relatively consistent throughout the year, averaging about 819 sponsored posts per month. September recorded the highest volume at 1.1k posts (37% above average), while February was the quietest at 424 posts.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of KILLSTAR's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for KILLSTAR.
Here are 3 examples of KILLSTAR's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
🔮 Tɪᴋᴛᴏᴋ﹕ 537 K 🔮 Mʏ Sʜᴏᴘ : @_mystic_haunted_manor 🔮 Aʟʟ ᴍʏ ᴅɪsᴄᴏᴜɴᴛ ᴄᴏᴅᴇs:
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Influencer bio
ᴏᴠᴇʀ 30 ᴡʜɪᴍꜱɪ- ɢᴏᴛʜ 🍃 🌙 & ᴀʟʟ ᴛʜɪɴɢꜱ ᴡɪᴛᴄʜʏ 🔮🕯️ ᴜᴋ 🇬🇧 ᴛᴜᴍᴍʏ / ᴄᴜʀᴠʏ ꜰʀɪᴇɴᴅʟʏ ꜰᴀꜱʜɪᴏɴ
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Influencer bio
Hi, I'm Celene from Germany! 👋 I made this Infotainment channel about Alternative Fashion because I love creating new looks. And because it's fun.🤭 Also, I am checking out different subculture events and places for you. Festivals, trade fairs, shops and more 🖤 And no, this is not my real job. https://www.instagram.com/celene.nox/ https://www.facebook.com/celenenox/ If you want to support this channel, check out my Patreon: https://www.patreon.com/celenenox Or you can support me via KoFi: https://ko-fi.com/celenenox Email me for collab requests. 📬
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on Instagram, this is what it looks like:
💡 Related resource: How To Find Instagram Influencers.
For their top social platform (Instagram), here is a breakdown of the type of influencers KILLSTAR are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 42.1% of partnerships featuring creators averaging 1K-5K views, KILLSTAR's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (216.8k avg views/post):
Influencer bio
family 👨👩👧👦 travel ✈️ photography 📷 nature ⛰️ fashion 👗 metal music 🤘cosmetics💄lifestyle🌟gym 🏋️♀️ 📍 Nitra, Slovensko 📩 info@luciazimerman.sk
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (9.5k avg views/post):
Influencer bio
🩸Your favorite final girl 🔪 🎭 Cosplay & Acting 🎫 Concerts & Festivals 💜 Partner @ Twitch, TikTok & YouTube Collab 📧 anni_quinn@gmx.de
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Out of 1.9k unique influencers in our dataset, 485 of them (26%) posted content for KILLSTAR in 3 or more separate calendar months. The most consistent partner is @ladychiara86, who has collaborated across 13 months with 73 total posts.
Here are 3 examples of KILLSTAR's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where KILLSTAR had the most influencer activity. 51.6% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of KILLSTAR collaborating with an influencer in United States.
Killstar and Dolls Kill both serve alternative/statement fashion shoppers and rely heavily on social-first merchandising and creator styling content. Fashion Nova is a close competitive benchmark in hype-driven drops and aggressive influencer-led demand capture, even if the aesthetic differs.
Total sponsored posts tracked (last 12 months)
Fashion Nova leads with 47k sponsored posts, significantly outpacing KILLSTAR (9.9k posts) and Dolls Kill (4.8k posts). Across all three brands, the average volume is 20.6k posts, indicating mature, scaled influencer programs. Fashion Nova has several times more total posts than KILLSTAR and Dolls Kill.
Sponsored posts by platform
KILLSTAR leads on TikTok and YouTube, while Fashion Nova leads on Instagram. The gap is most notable on Instagram, with Fashion Nova at 47k, KILLSTAR at 7.2k, Dolls Kill at 2.1k posts. KILLSTAR's activity is particularly concentrated on Instagram. Fashion Nova has several times more Instagram posts than KILLSTAR and Dolls Kill, and has no posts on TikTok or YouTube in this dataset.
Estimated sponsored posts in KILLSTAR's top markets
KILLSTAR has the highest estimated sponsored-post volume in United States (5.1k posts, 51.6%), United Kingdom (1.6k posts, 16.6%), Brazil (614 posts, 6.2%). Looking at United States specifically, the split is KILLSTAR at 5.1k posts (51.6%), Dolls Kill at 3.3k posts (67.7%).
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
When you outgrow your mishmash of spreadsheets & free tools, try Modash. Find & email influencers, track campaigns, ship products & more - all in one place.