KILLSTAR Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 8.0k pieces of influencer content sponsored by KILLSTAR over the last 12 months.
This report breaks down where & how KILLSTAR invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with KILLSTAR, see here: KILLSTAR influencers.
Influencer activity throughout the year
KILLSTAR's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
KILLSTAR's influencer activity by month
Number of sponsored posts
KILLSTAR's sponsored post volume appears to trend upward over the 12-month period, rising from 653 posts in January to 679 in December. The peak month, September, reached 1.1k posts, 60% higher than the monthly average of 666.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of KILLSTAR's sponsored influencer collaborations break down by social platform:
- Instagram: 5.5k posts (68.2%)
- TikTok: 2.5k posts (31.3%)
- YouTube: 33 posts (0.4%)
KILLSTAR's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for KILLSTAR.
Here are 3 examples of KILLSTAR's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
almariel_saby x KILLSTAR
Influencer bio
𝓐𝓻𝓽𝓲𝓼𝓽 Yesterday is history, tomorrow is a mystery, but today is a gift, that’s why it’s called: Present ✨ Hiring: rawtalentlab@outlook.com
Collaboration metrics
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brutalbabychaz x KILLSTAR
Influencer bio
𝔖𝔬𝔣𝔱 𝔊𝔬𝔱𝔥 | 𝔄𝔩𝔱 & 𝔅𝔬𝔥𝔬 𝔙𝔦𝔟𝔢𝔰 𝕬ntiques & 𝕮uriosities 𝕮ollector 𝕸usic is my 𝕭lood, keeps me 𝕬live 𝕱ueled by 𝕮offee & 𝕮haos
Collaboration metrics
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CeleneNox x KILLSTAR
![YouTube post by @CeleneNox for KILLSTAR. Caption reads: [...] "CELENENOX" * My start outfit is from....](https://images.od.modash.io/7bc13a33a0972abb3c7f46a637249528536308d1)
Influencer bio
Hi, I'm Celene from Germany! 👋 I made this Infotainment channel about Alternative Fashion because I love creating new looks. And because it's fun.🤭 Also, I am checking out different subculture events and places for you. Festivals, trade fairs, shops and more 🖤 And no, this is not my real job. https://www.instagram.com/celene.nox/ https://www.facebook.com/celenenox/ If you want to support this channel, check out my Patreon: https://www.patreon.com/celenenox Or you can support me via KoFi: https://ko-fi.com/celenenox Buy my style on Amazon: https://www.amazon.de/shop/celenenoxextraordinaryfashion Email me for collab requests. 📬
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
- Posts: 57.6%
- Reels: 42.4%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers KILLSTAR are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
KILLSTAR's influencers average views (Instagram)
Based on each influencer's average views per post
With 44.8% of partnerships featuring creators averaging 1K-5K views, KILLSTAR's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (280.1k avg views/post):
gothgingerspice x KILLSTAR
![Instagram post by @gothgingerspice for KILLSTAR. Caption reads: [...] featured has been gifted from killstar 🖤....](https://images.od.modash.io/76b104f101c82d37f19e208970e1712f71504b77)
Influencer bio
your fave alt cyborg • brighton, UK tattoo artist & professional emo ₊⁺⋆🏹🌛🥀🖤🪦🦇🕯️⛓️⋆⁺₊
Collaboration metrics
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And here is another example with a smaller creator on Instagram (9.6k avg views/post):
v.zozimo x KILLSTAR
![Instagram post by @v.zozimo for KILLSTAR. Caption reads: @killstar x Adventure time⭐️ #killstar #ad [...].](https://images.od.modash.io/0d31493e5aa54c8260ebcf7a67ab4cb22320b203)
Influencer bio
Alt-fashion📍Oslo/ London 💌 vzozimofficial@gmail.com💌 ❤️ @snazzychicken ❤️
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
KILLSTAR's repeat partnerships
Out of 1.7k unique influencers in our dataset, 427 of them (26%) posted content for KILLSTAR in 3 or more separate calendar months. The most consistent partner is @coffeeprincessxo, who has collaborated across 12 months with 104 total posts.
Here are 3 examples of KILLSTAR's repeat influencer partnerships, with links to the sponsored content.
coffeeprincessxo x KILLSTAR
![Instagram post by @coffeeprincessxo for KILLSTAR. Caption reads: [...] Mini Backpack* *gifted @killstar •....](https://images.od.modash.io/6b7e9b1948d95765477e55f6c0b9677b8b9a4879)
![Instagram post by @coffeeprincessxo for KILLSTAR. Caption reads: [...] 20% off almost everything at @killstar until....](https://images.od.modash.io/70adaebbef219e32d6f40d75dba43575a5976c33)
![Instagram post by @coffeeprincessxo for KILLSTAR. Caption reads: lil killstar haul try on video! all of [...].](https://images.od.modash.io/4fa08d500baf97efa3a127e8067232c9f70bfb36)
ladychiara86 x KILLSTAR
![Instagram post by @ladychiara86 for KILLSTAR. Caption reads: [...] Outfit was gifted by @killstar #plussizegoth....](https://images.od.modash.io/957ab5a10bc54c9295200f3092feaace9b7ff9e0)
![Instagram post by @ladychiara86 for KILLSTAR. Caption reads: [...] go out? Dress was gifted by @killstar go....](https://images.od.modash.io/c40a6518453513fae5096b00f19268855c1e4144)
![Instagram post by @ladychiara86 for KILLSTAR. Caption reads: [...] 20% off almost everything on @killstar using....](https://images.od.modash.io/e58151dfc026194943864091f2ecefc0fd1f5606)
fedebiancyshinoda x KILLSTAR
![Instagram post by @fedebiancyshinoda for KILLSTAR. Caption reads: [...] vibes🤍 A little reminder: @killstar is....](https://images.od.modash.io/c7d3b1bd3353563c9599b85209572d89812d12ea)
![Instagram post by @fedebiancyshinoda for KILLSTAR. Caption reads: [...] • • • 🦇Heels *GIFTED by @killstar • • •....](https://images.od.modash.io/a1a11fd537b771977f3f8f1eeca9eca8e06949e6)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where KILLSTAR had the most influencer activity. 53.2% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (15.4%)
- Brazil (6.1%)
- Mexico (4.5%)
KILLSTAR's influencer activity by market
Here is another example of KILLSTAR collaborating with an influencer in United States.
xshleykay x KILLSTAR
![Instagram post by @xshleykay for KILLSTAR. Caption reads: [...] in shade chalice for this look! - @killstar....](https://images.od.modash.io/3dc25254ccf5755cc7914dbc0718a4049ff6dcff)
KILLSTAR's influencer activity vs. related brands
KILLSTAR’s alternative and goth fashion positioning overlaps with Dolls Kill’s edgy subculture apparel and Cold Culture’s streetwear-driven audience. These brands compete on aesthetic-led creator content, drops, and community identity.
Total influencer content
KILLSTAR vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
KILLSTAR leads with 8k sponsored posts, significantly outpacing Dolls Kill (4.4k posts) and Cold Culture (3.6k posts). Across all three brands, the average volume is 5.3k posts, indicating mature, scaled influencer programs.
By social platform
KILLSTAR vs. related brands influencer activity (by social platform)
Sponsored posts by platform
KILLSTAR leads on Instagram and YouTube, while Cold Culture leads on TikTok. The gap is most notable on Instagram, with KILLSTAR at 5.5k, Dolls Kill at 1.7k, Cold Culture at 0 posts. Cold Culture's activity is particularly concentrated on TikTok. On Instagram, KILLSTAR has 5455 posts, which is more than three times Dolls Kill’s 1667 and far above Cold Culture’s 0.
By geographical market
KILLSTAR vs. related brands influencer activity (by country)
Estimated sponsored posts in KILLSTAR's top markets
KILLSTAR has the highest estimated sponsored-post volume in United States (4.3k posts, 53.2%), United Kingdom (1.2k posts, 15.4%), Brazil (488 posts, 6.1%), while Cold Culture has the highest estimated sponsored-post volume in France (1.7k posts, 46.2%), Spain (1.4k posts, 39.2%), Belgium (133 posts, 3.7%), suggesting a Europe focus. Looking at United States specifically, the split is KILLSTAR at 4.3k posts (53.2%), Dolls Kill at 2.9k posts (66.1%). KILLSTAR's strength in United States and United Kingdom may indicate a home-market focus, while Cold Culture shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Dolls Kill's Influencer Marketing Strategy
- Cold Culture's Influencer Marketing Strategy
- Mars The Label's Influencer Marketing Strategy
- TYMO Beauty's Influencer Marketing Strategy
- Phomemo's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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