KILLSTAR Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 4.5k pieces of influencer content sponsored by KILLSTAR over the last 12 months.

This report breaks down where & how KILLSTAR invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with KILLSTAR, see here: KILLSTAR influencers.

Influencer activity throughout the year

KILLSTAR's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

KILLSTAR's influencer activity appears to have tapered over the year, from 660 posts in January down to 315 in December. January was the busiest month at 660 posts, 76% above the monthly average.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of KILLSTAR's sponsored influencer collaborations break down by social platform:

• Instagram: 2.5k posts (55%)
• TikTok: 2.0k posts (44.6%)
• YouTube: 20 posts (0.4%)

Instagram influencer marketing is a clear focus for KILLSTAR.

Here are 3 examples of KILLSTAR's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

gothic_underworld_ x KILLSTAR

gothic_underworld_

@gothic_underworld_

29 Jan, 26

5.3M

New landscapes, New era 💫 With: @killstar 🌙 🎥 @digital_art_studi0 [...]

Influencer bio

Creative space for photographers and artists. 🕸️ Styling | Concept @laura_o_0l

Collaboration metrics

Post views5.3M

Post EMV $158.7k

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kattslade x KILLSTAR

kattslade

@kattslade

02 Nov, 25

370.1k

12.8k

@KILLSTAR statement dressing 🖤 check out my last [...]

Influencer bio

🖤Alt model, makeup artist, fashion lover🖤 We are 81K on Instagram! @kattslade

Collaboration metrics

Post views370.1k

Post EMV $8.0k

More influencer data

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CeleneNox x KILLSTAR

CeleneNox

@CeleneNox

25 Oct, 25

40.3k

1.7k

[...] "CELENENOX" * My start outfit is from Killstar Check out Killstar products on Amazon: [...]

Influencer bio

Hi, I'm Celene from Germany! 👋 I made this Infotainment channel about Alternative Fashion because I love creating new looks. And because it's fun.🤭 Also, I am checking out different subculture events and places for you. Festivals, trade fairs, shops and more 🖤 And no, this is not my real job. https://www.instagram.com/celene.nox/ https://www.facebook.com/celenenox/ If you want to support this channel, check out my Patreon: https://www.patreon.com/celenenox Or you can support me via KoFi: https://ko-fi.com/celenenox Buy my style on Amazon: https://www.amazon.de/shop/celenenoxextraordinaryfashion Email me for collab requests. 📬

Collaboration metrics

Post views40.3k

Post EMV $1.4k

More influencer data

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💡 Related resource: How To Find Instagram Influencers.

Influencer audience size breakdown (by views)

With 41.5% of partnerships featuring creators averaging 1K-5K views, KILLSTAR's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (76.2k avg views/post):

steffilove_fashion x KILLSTAR

steffilove_fashion

@steffilove_fashion

12 Sep, 26

162.5k

10.9k

[...] would you rate this look 1-10 Dress @killstar Coat @killstar Bag @killstar Harness [...]

Influencer bio

✨ dark & classy outfit inspo • elegant • feminine looks you’ll actually wear 🖤 📩 collabs: steffilove.fashion@gmail.com

Collaboration metrics

Post views162.5k

Post EMV $6.0k

More influencer data

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And here is another example with a smaller creator on Instagram (9.9k avg views/post):

elizabeth_perry69 x KILLSTAR

elizabeth_perry69

@elizabeth_perry69

28 Sep, 26

12k

1k

[...] color Does this count? lol 😂 . . . #Killstar #wearekillstar #gifted

Influencer bio

Collabs 💌Widowwitch@yahoo.com Owner @widowwitchlashes @badandbrujalashes Book Me @makeupbyelizabethperry Pilates 🧛‍♀️| Spooky Mom| Corp Goth ⛓️

Collaboration metrics

Post views12.0k

Post EMV $463

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

KILLSTAR's repeat partnerships

fedebiancyshinoda x KILLSTAR

fedebiancyshinoda

@fedebiancyshinoda

23 Jan, 26

16.5k

🦇These are INSANE!!! New @killstar boots are literally on fire [...]

fedebiancyshinoda

@fedebiancyshinoda

03 Oct, 26

16.1k

[...] 🦇 • • • 🦇Bag *GIFTED by @killstar • • • #vampiregoth [...]

fedebiancyshinoda

@fedebiancyshinoda

02 Feb, 26

14.3k

[...] • • • 🦇Heels *GIFTED by @killstar • • • #vampiregirl [...]

ladychiara86 x KILLSTAR

ladychiara86

@ladychiara86

23 Jun, 26

10.5k

1.4k

[...] Full Outfit was gifted by @KILLSTAR Necklace was gifted by @⛓️ [...]

ladychiara86

@ladychiara86

24 Dec, 25

8k

1k

[...] accessories gifted by @KILLSTAR I think they're such a [...]

ladychiara86

@ladychiara86

09 Apr, 26

6.8k

843

[...] Outfit was gifted by @KILLSTAR Corset was gifted by [...]

ghoulishlillith x KILLSTAR

ghoulishlillith

@ghoulishlillith

08 Jun, 26

17.7k

525

[...] Kuties from @KREEPTURES by @KILLSTAR I fell inlove with these guys [...]

ghoulishlillith

@ghoulishlillith

25 May, 26

8.3k

332

[...] for the con!! @KREEPTURES @KILLSTAR #mcmcomiccon #mcmlondon [...]

ghoulishlillith

@ghoulishlillith

08 Apr, 26

5.2k

75

[...] nature with @KREEPTURES by @KILLSTAR These cuties have so much [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (16.1%)
• Brazil (6.9%)
• Mexico (4.5%)

Here is another example of KILLSTAR collaborating with an influencer in United States.

tiffanyfitnessetti x KILLSTAR

tiffanyfitnessetti

@tiffanyfitnessetti

18 Aug, 26

513.6k

29.3k

[...] night at the Addams residence...💀🕷️ @killstar #killstar #horror #polefitness #haunted [...]

KILLSTAR's influencer activity vs. related brands

KILLSTAR competes in alternative/goth fashion with strong subculture communities; Dolls Kill overlaps heavily on edgy, statement apparel, while Playboy competes for adjacent lifestyle/alt-fashion audiences through creator-led drops and styling.

Total influencer content

Dolls Kill leads with 4.6k sponsored posts, marginally ahead of KILLSTAR (4.5k posts) and Playboy (1.2k posts). Across all three brands, the average volume is 3.5k posts, indicating mature, scaled influencer programs.

By social platform

KILLSTAR leads on Instagram, while Dolls Kill has the most activity on TikTok and YouTube. The gap is most notable on TikTok, with Dolls Kill at 2.9k, KILLSTAR at 2k, Playboy at 17 posts. Playboy's activity is particularly concentrated on Instagram. On TikTok, KILLSTAR and Dolls Kill post far more often than Playboy.

By geographical market

Dolls Kill leads in United States with 3.1k posts (66%), while KILLSTAR has the highest estimated sponsored-post volume in United Kingdom (729 posts, 16.1%), Brazil (312 posts, 6.9%). Looking at United States specifically, the split is Dolls Kill at 3.1k posts (66%), KILLSTAR at 2.2k posts (49.6%), Playboy at 624 posts (50.7%).