KILLSTAR Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 9.0k pieces of influencer content sponsored by KILLSTAR over the last 12 months.

This report breaks down where & how KILLSTAR invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with KILLSTAR, see here: KILLSTAR influencers.

Influencer activity throughout the year

KILLSTAR's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

KILLSTAR's sponsored post volume appears to trend upward over the 12-month period, rising from 652 posts in January to 678 in December. The peak month, September, reached 1.1k posts, 41% higher than the monthly average of 749.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of KILLSTAR's sponsored influencer collaborations break down by social platform:

• Instagram: 6.3k posts (70.6%)
• TikTok: 2.6k posts (29.3%)
• YouTube: 12 posts (0.1%)

Instagram influencer marketing is a clear focus for KILLSTAR.

Here are 3 examples of KILLSTAR's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

almarielsaby x KILLSTAR

almarielsaby

@almarielsaby

29 Jan, 26

5.3M

New landscapes, New era 💫 With: @killstar 🌙 🎥 @digital_art_studi0 [...]

Influencer bio

𝓐𝓻𝓽𝓲𝓼𝓽 (Backup) Yesterday is history, tomorrow is a mystery, but today is a gift, that’s why it’s called: Present ✨ Official Account: @almariel_saby

Collaboration metrics

Post views5.3M

Post EMV $158.7k

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brutalbabychaz x KILLSTAR

brutalbabychaz

@brutalbabychaz

07 Aug, 25

490.4k

7.8k

Replying to @April The @KILLSTAR mystery bags are back, and they include [...]

Influencer bio

𝔖𝔬𝔣𝔱 𝔊𝔬𝔱𝔥 | 𝔄𝔩𝔱 & 𝔅𝔬𝔥𝔬 𝔙𝔦𝔟𝔢𝔰 𝕬ntiques & 𝕮uriosities 𝕮ollector 𝕸usic is my 𝕭lood, keeps me 𝕬live 𝕱ueled by 𝕮offee & 𝕮haos

Collaboration metrics

Post views490.4k

Post EMV $10.2k

More influencer data

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CeleneNox x KILLSTAR

CeleneNox

@CeleneNox

25 Oct, 25

40.3k

1.7k

[...] "CELENENOX" * My start outfit is from Killstar Check out Killstar products on Amazon: [...]

Influencer bio

Hi, I'm Celene from Germany! 👋 I made this Infotainment channel about Alternative Fashion because I love creating new looks. And because it's fun.🤭 Also, I am checking out different subculture events and places for you. Festivals, trade fairs, shops and more 🖤 And no, this is not my real job. https://www.instagram.com/celene.nox/ https://www.facebook.com/celenenox/ If you want to support this channel, check out my Patreon: https://www.patreon.com/celenenox Or you can support me via KoFi: https://ko-fi.com/celenenox Buy my style on Amazon: https://www.amazon.de/shop/celenenoxextraordinaryfashion Email me for collab requests. 📬

Collaboration metrics

Post views40.3k

Post EMV $1.4k

More influencer data

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💡 Related resource: How To Find Instagram Influencers.

Influencer audience size breakdown (by views)

With 43.1% of partnerships featuring creators averaging 1K-5K views, KILLSTAR's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (251.9k avg views/post):

gothgingerspice x KILLSTAR

gothgingerspice

@gothgingerspice

03 Feb, 26

14.2k

1.1k

[...] featured has been gifted from killstar 🖤 #KILLSTAR #accessorystyle [...]

Influencer bio

your fave alt cyborg • brighton, UK tattoo artist & professional emo ₊⁺⋆🏹🌛🥀🖤🪦🦇🕯️⛓️⋆⁺₊

Collaboration metrics

Post views14.2k

Post EMV $534

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on Instagram (9.9k avg views/post):

heatherrae___ x KILLSTAR

heatherrae___

@heatherrae___

21 Sep, 25

3.2k

Top is @killstar #killstarclothing #kreeptures [...]

Influencer bio

Touch hearts and nourish souls. 🌹 So•Cal. make up. music. fashion. create..... 𝕰𝖒𝖆𝖎𝖑/𝕯𝕸 𝖋𝖔𝖗 𝖇𝖚𝖘𝖎𝖓𝖊𝖘𝖘 𝖎𝖓𝖖𝖚𝖎𝖗𝖎𝖊𝖘...

Collaboration metrics

Post likes3.2k

Post EMV $320

More influencer data

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KILLSTAR's repeat partnerships

lisaxmills_ x KILLSTAR

lisaxmills_

@lisaxmills_

11 Jul, 25

239.3k

1.2k

@KILLSTAR have outdone themselves with [...]

lisaxmills_

@lisaxmills_

25 Oct, 25

97.3k

589

[...] and really comfy to wear. My @KILLSTAR Myth handbag is my favourite [...]

lisaxmills_

@lisaxmills_

13 Jan, 26

35.3k

228

[...] Me Cardigan and my gorgeous @KILLSTAR Myth Handbag in the yellow [...]

coffeeprincessxo x KILLSTAR

coffeeprincessxo

@coffeeprincessxo

27 Nov, 25

8.1k

some of my favourite killstar outfits from this year, which [...]

coffeeprincessxo

@coffeeprincessxo

13 Aug, 25

5.5k

[...] 20% off almost everything at @killstar until 19th august 🌞 Night [...]

coffeeprincessxo

@coffeeprincessxo

21 Jul, 25

5.4k

lil killstar haul try on video! all of [...]

fedebiancyshinoda x KILLSTAR

fedebiancyshinoda

@fedebiancyshinoda

27 Nov, 25

14.9k

1.9k

[...] vibes🤍 A little reminder: @killstar is having huge sales for the [...]

fedebiancyshinoda

@fedebiancyshinoda

23 Jan, 26

15.6k

🦇These are INSANE!!! New @killstar boots are literally on fire [...]

fedebiancyshinoda

@fedebiancyshinoda

02 Feb, 26

14.2k

[...] • • • 🦇Heels *GIFTED by @killstar • • • #vampiregirl [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (17.9%)
• Brazil (8.8%)
• Mexico (4.4%)

Here is another example of KILLSTAR collaborating with an influencer in United States.

xshleykay x KILLSTAR

xshleykay

@xshleykay

20 Dec, 25

556.5k

65.8k

[...] in shade chalice for this look! - @killstar hexmas sale has launched get up to 60% [...]

KILLSTAR's influencer activity vs. related brands

KILLSTAR competes most directly with Dolls Kill in alternative fashion and statement apparel promoted via subculture creators. Fashion Nova is a broader fast-fashion benchmark for scale and social commerce tactics that still overlap on trend-led purchasing behavior.

Total influencer content

Fashion Nova leads with 108.5k sponsored posts, significantly outpacing KILLSTAR (9k posts) and Dolls Kill (4.3k posts). Across all three brands, the average volume is 40.6k posts, indicating mature, scaled influencer programs. Fashion Nova has many more total posts than KILLSTAR and Dolls Kill combined.

By social platform

Among these brands, Fashion Nova leads on Instagram, TikTok, and YouTube. The gap is most notable on Instagram, with Fashion Nova at 57.2k, KILLSTAR at 6.3k, Dolls Kill at 1.7k posts. KILLSTAR's activity is particularly concentrated on Instagram. On Instagram and YouTube, Fashion Nova has many more posts than KILLSTAR and Dolls Kill combined.

By geographical market

Fashion Nova has the highest estimated sponsored-post volume in United States (73k posts, 67.1%), United Kingdom (4.8k posts, 4.4%), India (3.1k posts, 2.9%), while KILLSTAR leads in Brazil with 791 posts (8.8%), while Dolls Kill leads in Mexico with 212 posts (4.9%). Looking at United States specifically, the split is Fashion Nova at 73k posts (67.1%), KILLSTAR at 4.6k posts (50.7%), Dolls Kill at 2.8k posts (64.8%).