We analyzed 4.4k pieces of influencer content sponsored by Round Lab over the last 12 months.
This report breaks down where & how Round Lab invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Round Lab, see here: Round Lab influencers.
Round Lab's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
Round Lab's sponsored post volume appears to trend upward over the 12-month period, rising from 370 posts in January to 433 in December. The peak month, July, reached 637 posts, 74% higher than the monthly average of 366.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Round Lab's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Round Lab.
Here are 1 examples of Round Lab's recent sponsored collaborations (one each for TikTok).
Influencer bio
💖Euniunni💖 K-Beauty Ambassador living in Seoul OliveYoung code: EUNICORN2022
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
💡 Related resource: How To Find TikTok Influencers.
For their top social platform (TikTok), here is a breakdown of the type of influencers Round Lab are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 60.1% of partnerships featuring creators averaging <1K views, Round Lab's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (392.3k avg views/post):
Influencer bio
team@viali.co better on youtube ⤵️
Collaboration metrics
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And here is another example with a smaller creator on TikTok (9.8k avg views/post):
Influencer bio
⋆˙⟡🍵🍰🍓🤍 💌 paolabesp@gmail.com new vlogs ↴
Collaboration metrics
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Out of 2.7k unique influencers in our dataset, 109 of them (4%) posted content for Round Lab in 3 or more separate calendar months. The most consistent partner is @aleshaandconnie, who has collaborated across 8 months with 15 total posts.
Here are 3 examples of Round Lab's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Round Lab, Beauty of Joseon, and Anua are K-beauty skincare brands competing for routine-based, ingredient-focused consumers. They’re frequently compared in influencer skincare content (AM/PM routines, soothing/barrier repair), making them natural peers.
Total sponsored posts tracked (last 12 months)
Beauty Of Joseon leads with 12.5k sponsored posts, notably outpacing Anua (9.6k posts) and Round Lab (4.4k posts). Across all three brands, the average volume is 8.8k posts, indicating mature, scaled influencer programs. Beauty Of Joseon has nearly three times as many total posts as Round Lab.
Sponsored posts by platform
Among these brands, Anua leads on Instagram and YouTube and Beauty Of Joseon leads on TikTok. The gap is most notable on Instagram, with Anua at 9.6k, Round Lab at 0, Beauty Of Joseon at 0 posts. Round Lab's activity is particularly concentrated on TikTok. Anua has far more Instagram posts than Round Lab and Beauty Of Joseon, while Beauty Of Joseon has nearly three times as many TikTok posts as Round Lab.
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
When you outgrow your mishmash of spreadsheets & free tools, try Modash. Find & email influencers, track campaigns, ship products & more - all in one place.