Round Lab Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 2.0k pieces of influencer content sponsored by Round Lab over the last 12 months.

This report breaks down where & how Round Lab invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Round Lab, see here: Round Lab influencers.

Influencer activity throughout the year

Round Lab's sponsored post volume peaks in July with 297 posts, 80% higher than the monthly average of 165. September recorded the lowest activity at 94 posts, 43% below average.

November generated the most views at 8M, while January recorded the least at 227.2k. Across all tracked posts in the 12-month window, average views per post were 12.3k. Interestingly, the highest-view month (November) does not align with peak post volume (July), which could indicate performance differences across months. The top-performing tracked post, by @euniunni, generated 6.9M views.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Round Lab's sponsored influencer collaborations break down by social platform:

• TikTok: 1.7k posts (85.4%)
• Instagram: 294 posts (14.5%)
• YouTube: 1 posts (0%)

TikTok influencer marketing is a clear focus for Round Lab.

Here are 3 examples of Round Lab's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

x.x.pixk.x.x x Round Lab

x.x.pixk.x.x

@x.x.pixk.x.x

02 Jun, 25

1.3M

3.6k

[...] た…！） ラウンドラボさん、ありがとうございました♡ ┈┈┈┈┈┈┈┈┈ @roundlab.jp [...]

Influencer bio

1年に100万円ブルベ夏コスメにつぎ込んでます🎀🫧 ♡1stブルベ夏💗2ndイエベ春💐 ♡発売前コスメはストーリーで*.🧸.． ♡都内📝 ́͏̖- ♡乾燥敏感肌🫧 . お仕事依頼はDMかメールへ💌

Collaboration metrics

Post views 1.3M

Post EMV $38.8k

More influencer data

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euniunni x Round Lab

euniunni

@euniunni

30 Nov, 25

6.9M

23.8k

[...] Global Madecassoside Serum, and @ROUND LAB Birch Juice SPF — these won’t [...]

Influencer bio

💖Euniunni💖 K-Beauty Ambassador living in Seoul OliveYoung code: EUNICORN2022

Collaboration metrics

Post views 6.9M

Post EMV $139.2k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

emcollects x Round Lab

emcollects

@emcollects

17 Apr, 25

236

6

[...] #YesStyleInfluencers #YesStyleReview #ROUNDLAB @roundlab.global.

Influencer bio

˙ᵕ˙ hi im em/家怡, and welcome to my digital diary ˚ 𝜗𝜚˚⋆｡☆ just a 20 something year old icu nurse who loves oversharing on the internet, traveling, reading, and making memories. (*ᴗ͈ˬᴗ͈)ꕤ*.ﾟ business inquiries: emcollects@gmail.com channel avatar comm'd by ikiterue on twitter 24 - they/them - ENG/中文 socials ↴

Collaboration metrics

Post views 236

Post EMV $8

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 72.2% of partnerships featuring creators averaging <1K views, Round Lab's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (890.8k avg views/post):

mcloving.friedrice x Round Lab

mcloving.friedrice

@mcloving.friedrice

07 Feb, 25

27.1k

823

[...] enough in winter). ✨ My secret weapon? @ROUND LAB Collagen Mask! I love how deeply [...]

Influencer bio

🇻🇳 based in toronto info@kristinanguyen.org ig : bykristinanguyen

Collaboration metrics

Post views 27.1k

Post EMV $583

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on TikTok (9.4k avg views/post):

lidiaxyang x Round Lab

lidiaxyang

@lidiaxyang

29 Nov, 25

13.4k

180

@ROUND LAB #roundlab #suncushion [...]

Influencer bio

🇧🇴🇨🇳 📍Bloomington IN 💌lidiayang04@gmail.com

Collaboration metrics

Post views 13.4k

Post EMV $277

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

Round Lab's repeat partnerships

midnight_les x Round Lab

midnight_les

@midnight_les

23 May, 25

224.2k

934

@ROUND LAB just released their sunscreen [...]

midnight_les

@midnight_les

07 Jun, 25

42.2k

45

Stock up on @ROUND LAB sunscreen and sunsticks now [...]

midnight_les

@midnight_les

10 Jun, 25

5.1k

18

I love the @ROUND LAB Sun Stick! It’s SPF 50, no [...]

pattythebaddyasmr x Round Lab

pattythebaddyasmr

@pattythebaddyasmr

30 Oct, 25

1.2k

12

[...] Cosmetics @SKIN1004 US @ROUND LAB @skinsmart_antimicrobial [...]

pattythebaddyasmr

@pattythebaddyasmr

08 Jul, 25

1.2k

24

✨First impression: @ROUND LAB Korean Sensitive Skin Rescue [...]

pattythebaddyasmr

@pattythebaddyasmr

19 Jul, 25

832

27

Trying the @ROUND LAB Camellia Deep Collagen V [...]

yonny_yy x Round Lab

yonny_yy

@yonny_yy

09 Apr, 25

39.8k

738

@ROUND LAB ‘s BIRCH JUICE MOISTURIZING [...]

yonny_yy

@yonny_yy

02 Jul, 25

6.3k

129

[...] or physical sunscreens? #roundlab #sunscreen #koreansunscreen [...]

yonny_yy

@yonny_yy

10 Dec, 25

4.3k

32

[...] it while it’s on sale yall!! @ROUND LAB #roundlab #roundlabbirchjuice [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United States (25.3%)
• Indonesia (8.6%)
• India (3.7%)

Here is another example of Round Lab collaborating with an influencer in Japan.

erisuko_.s22 x Round Lab

erisuko_.s22

@erisuko_.s22

07 Jun, 25

621.9k

1.1k

🍣 付き合ってなくて4年経つ付き合ってない彼氏👨（） @roundlab.jp [...]

Round Lab's influencer activity vs. related brands

Round Lab, Beauty of Joseon, and COSRX operate in the K-beauty skincare space and compete for the same ingredient- and routine-focused consumer. All three are frequently compared in creator reviews, tutorials, and skincare “empties” content.

Total influencer content

COSRX leads with 11.7k sponsored posts, significantly outpacing Beauty Of Joseon (5.1k posts) and Round Lab (2k posts). Across all three brands, the average volume is 6.3k posts, indicating mature, scaled influencer programs. COSRX has several times more total posts than Round Lab and Beauty Of Joseon.

By social platform

Among these brands, COSRX leads on Instagram and TikTok and Beauty Of Joseon leads on YouTube. The gap is most notable on TikTok, with COSRX at 8.8k, Beauty Of Joseon at 5.1k, Round Lab at 1.7k posts. Round Lab's activity is particularly concentrated on TikTok. On Instagram, COSRX has many times more posts than Round Lab and Beauty Of Joseon.

By geographical market

COSRX has the highest estimated sponsored-post volume in United States (2.7k posts, 22.8%), Japan (2.4k posts, 20.1%), India (1.6k posts, 13.7%), suggesting a Asia focus, while Beauty Of Joseon leads in Malaysia with 608 posts (11.9%), while Round Lab leads in Indonesia with 174 posts (8.6%). Looking at United States specifically, the split is COSRX at 2.7k posts (22.8%), Beauty Of Joseon at 1.2k posts (23.8%), Round Lab at 512 posts (25.3%).