Round Lab Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 4.6k pieces of influencer content sponsored by Round Lab over the last 12 months.
This report breaks down where & how Round Lab invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Round Lab, see here: Round Lab influencers.
Influencer activity throughout the year
Round Lab's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Round Lab's influencer activity by month
Number of sponsored posts
Round Lab's influencer output appears relatively consistent throughout the year, averaging about 381 sponsored posts per month. July recorded the highest volume at 509 posts (34% above average), while February was the quietest at 238 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Round Lab's sponsored influencer collaborations break down by social platform:
- TikTok: 4.6k posts (100%)
Round Lab's influencer activity by platform
Share of sponsored content by social network
Content format by platform
Share of all sponsored posts.
TikTok influencer marketing is a clear focus for Round Lab.
Here are 1 examples of Round Lab's recent sponsored collaborations (one each for TikTok).
brookemonk_ x Round Lab
Influencer bio
❤️Jesus forever❤️ Contact for business: brooke@friendsinreality.com Founder of @Doting Beauty
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 98.2%
- Carousels: 1.8%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Round Lab are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Round Lab's influencers average views (TikTok)
Based on each influencer's average views per post
With 71.4% of partnerships featuring creators averaging <1K views, Round Lab's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (246.6k avg views/post):
via..li x Round Lab
![TikTok post by @via..li for Round Lab. Caption reads: [...] haul at the end 🛍️ 🛒 @Ulta Beauty @ROUND....](https://images.od.modash.io/811baa4d70131e7937bbd88190b118336007df16)
Influencer bio
team@viali.co better on youtube ⤵️
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.8k avg views/post):
ashleyleiz x Round Lab
![TikTok post by @ashleyleiz for Round Lab. Caption reads: [...] to be the next viral sunscreen 👀 @ROUND LAB....](https://images.od.modash.io/031ef8d6e8bca2a71eeb94eb565760d6e7922594)
Influencer bio
just a girl skincare • beauty • real life 💌 ashleymeyleiz@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Round Lab's repeat partnerships
Out of 2.8k unique influencers in our dataset, 108 of them (4%) posted content for Round Lab in 3 or more separate calendar months. The most consistent partner is @ishasallll, who has collaborated across 7 months with 9 total posts.
Here are 3 examples of Round Lab's repeat influencer partnerships, with links to the sponsored content.
ishasallll x Round Lab
![TikTok post by @ishasallll for Round Lab. Caption reads: [...] dewy sunscreen on repeat☀️ @ROUND LAB round....](https://images.od.modash.io/e12bb2519fe4e431e0d7cfd780e0808128216876)
![TikTok post by @ishasallll for Round Lab. Caption reads: [...] without any white cast✨🦋 @ROUND LAB birch....](https://images.od.modash.io/bd0a49f08581e57ca655e05857d85c16a1810efb)
![TikTok post by @ishasallll for Round Lab. Caption reads: [...] caudalie vinoperfect serum round lab birch....](https://images.od.modash.io/1f02ad6be079c5d4af3c76ec9d58a3bb08bf6a31)
___margo___g5 x Round Lab
![TikTok post by @___margo___g5 for Round Lab. Caption reads: [...] понять что 🧐🙈 #уходзакожей @ROUND LAB....](https://images.od.modash.io/b75f51660a6d2d75a01773448718a4f94d1590de)
jiji_jeonji24 x Round Lab
![TikTok post by @jiji_jeonji24 for Round Lab. Caption reads: [...] #sunscreen #korean @ROUND LAB PHILIPPINES.](https://images.od.modash.io/333101c63e10b835500a4e47bdd6d1a1c41979b8)
![TikTok post by @jiji_jeonji24 for Round Lab. Caption reads: round lab products suit for sensitive [...].](https://images.od.modash.io/c893be975250f0896ae6c1eb43b8f9a4a96caf6b)
![TikTok post by @jiji_jeonji24 for Round Lab. Caption reads: [...] #korean #dokdo #cleanser @ROUND LAB.](https://images.od.modash.io/f10dd4632f805f36ddcb4f6bc8e45c515a5932aa)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Round Lab's influencer activity vs. related brands
Beauty Of Joseon and Anua are close K-beauty skincare competitors to Round Lab, frequently compared in routine content and ingredient-led recommendations. They compete for the same hydration/soothing-focused audience discovered through creator reviews.
Total influencer content
Round Lab vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Anua leads with 22.8k sponsored posts, notably outpacing Beauty Of Joseon (17.6k posts) and Round Lab (4.6k posts). Across all three brands, the average volume is 15k posts, indicating mature, scaled influencer programs. Beauty Of Joseon and Anua each have several times more total posts than Round Lab.
By social platform
Round Lab vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, Anua leads on Instagram and YouTube and Beauty Of Joseon leads on TikTok. The gap is most notable on Instagram, with Anua at 11.7k, Round Lab at 0, Beauty Of Joseon at 0 posts. Round Lab's activity is particularly concentrated on TikTok. On Instagram, Anua has over 11,000 posts while Round Lab and Beauty Of Joseon have none.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Beauty Of Joseon's Influencer Marketing Strategy
- Anua's Influencer Marketing Strategy
- Huel's Influencer Marketing Strategy
- TokyoTreat's Influencer Marketing Strategy
- DIBS Beauty's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
Frequently asked questions
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