Round Lab Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 4.4k pieces of influencer content sponsored by Round Lab over the last 12 months.
This report breaks down where & how Round Lab invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Round Lab, see here: Round Lab influencers.
Influencer activity throughout the year
Round Lab's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Round Lab's influencer activity by month
Number of sponsored posts
Round Lab's influencer output appears relatively consistent throughout the year, averaging about 363 sponsored posts per month. July recorded the highest volume at 622 posts (71% above average), while February was the quietest at 237 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Round Lab's sponsored influencer collaborations break down by social platform:
- TikTok: 4.4k posts (100%)
Round Lab's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Round Lab.
Here are 1 examples of Round Lab's recent sponsored collaborations (one each for TikTok).
roccibella x Round Lab
![TikTok post by @roccibella for Round Lab. Caption reads: [...] Birch Juice Moisturizing UVLOCK de @ROUND....](https://images.od.modash.io/674b73ef9e8f958d39d83d131248affe7091450a)
Influencer bio
𝗕𝗲𝗮𝘂𝘁𝘆 𝗙𝗼𝘂𝗻𝗱𝗲𝗿 𝐶𝐸𝑂 @zenttuskin
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 95.5%
- Carousels: 4.5%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Round Lab are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Round Lab's influencers average views (TikTok)
Based on each influencer's average views per post
With 66.2% of partnerships featuring creators averaging <1K views, Round Lab's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (393.8k avg views/post):
via..li x Round Lab
![TikTok post by @via..li for Round Lab. Caption reads: [...] have redness GET THIS LINE TRUSTTTTT @ROUND....](https://images.od.modash.io/bda19058b7f85a40d61747410b40b7a9cd038bea)
Influencer bio
team@viali.co better on youtube ⤵️
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.4k avg views/post):
lidiaxyang x Round Lab
![TikTok post by @lidiaxyang for Round Lab. Caption reads: @ROUND LAB #roundlab #suncushion [...].](https://images.od.modash.io/0c2873958decde043e6c2bbf44abb43a30f1169f)
Influencer bio
🇧🇴🇨🇳 📍Bloomington IN
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Round Lab's repeat partnerships
Out of 2.7k unique influencers in our dataset, 87 of them (3%) posted content for Round Lab in 3 or more separate calendar months. The most consistent partner is @ishasallll, who has collaborated across 7 months with 9 total posts.
Here are 3 examples of Round Lab's repeat influencer partnerships, with links to the sponsored content.
ishasallll x Round Lab
![TikTok post by @ishasallll for Round Lab. Caption reads: [...] US @medicube US Store @ROUND LAB @TOCOBO US....](https://images.od.modash.io/844803ff0fec68fad738c4664a7aed681d85fa79)
![TikTok post by @ishasallll for Round Lab. Caption reads: [...] dewy sunscreen on repeat☀️ @ROUND LAB round....](https://images.od.modash.io/e12bb2519fe4e431e0d7cfd780e0808128216876)
![TikTok post by @ishasallll for Round Lab. Caption reads: [...] without any white cast✨🦋 @ROUND LAB birch....](https://images.od.modash.io/bd0a49f08581e57ca655e05857d85c16a1810efb)
steffierenee x Round Lab
![TikTok post by @steffierenee for Round Lab. Caption reads: [...] #50plusmakeupgirlie @ROUND LAB.](https://images.od.modash.io/9a54a2f1243f20509dd1550db588ba8c5081bdc1)
olgarodriguez2557 x Round Lab
![TikTok post by @olgarodriguez2557 for Round Lab. Caption reads: [...] esta con super descuento. @ROUND LAB....](https://images.od.modash.io/fbf35e87e7c4dd2853b1bbb5e4aa62d9de689a72)
![TikTok post by @olgarodriguez2557 for Round Lab. Caption reads: [...] #colageno #liftingfacial #roundlab @ROUND....](https://images.od.modash.io/776f8c928104056983f0bc76adf4ec9b1be58693)
![TikTok post by @olgarodriguez2557 for Round Lab. Caption reads: [...] de colágeno natural. @ROUND LAB #roundlab....](https://images.od.modash.io/53c4232eca66bba02b0b3d9265bea0e20e6f9b82)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Round Lab's influencer activity vs. related brands
Round Lab competes with Anua and Beauty of Joseon in gentle, hydration-focused K-beauty skincare favored for sensitive skin and barrier care. Their influencer strategies often revolve around calming routines, ingredient highlights, and daily-use hero products.
Total influencer content
Round Lab vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Anua leads with 21.5k sponsored posts, significantly outpacing Beauty Of Joseon (14.9k posts) and Round Lab (4.4k posts). Across all three brands, the average volume is 13.6k posts, indicating mature, scaled influencer programs. Anua and Beauty Of Joseon have several times more total posts than Round Lab.
By social platform
Round Lab vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, Anua leads on Instagram and YouTube and Beauty Of Joseon leads on TikTok. The gap is most notable on Instagram, with Anua at 10.1k, Round Lab at 0, Beauty Of Joseon at 0 posts. Round Lab's activity is particularly concentrated on TikTok. Round Lab’s posts appear only on TikTok here, while Anua has substantial volume on Instagram and TikTok, and Beauty Of Joseon’s volume is concentrated on TikTok.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Anua's Influencer Marketing Strategy
- Beauty Of Joseon's Influencer Marketing Strategy
- Huel's Influencer Marketing Strategy
- TokyoTreat's Influencer Marketing Strategy
- DIBS Beauty's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
Frequently asked questions
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