We analyzed 6.0k pieces of influencer content sponsored by BABYBOO FASHION over the last 12 months.
This report breaks down where & how BABYBOO FASHION invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with BABYBOO FASHION, see here: BABYBOO FASHION influencers.
BABYBOO FASHION's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
BABYBOO FASHION's influencer output appears relatively consistent throughout the year, averaging about 494 sponsored posts per month. December recorded the highest volume at 736 posts (49% above average), while February was the quietest at 320 posts.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of BABYBOO FASHION's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for BABYBOO FASHION.
Here are 3 examples of BABYBOO FASHION's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
#fashion - #lifestyle @fashionnova girlie 🥰💫 💌sarahzerafa23@gmail.com
Collaboration metrics
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Influencer bio
Helping you to look, smell and dress better Contact: christina@theacexperience.com Based in Dubai ♥️ . pn:7186130
Collaboration metrics
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Influencer bio
east coast, australia business enquiries: sophie@posseecreative.com
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
💡 Related resource: How To Find Instagram Influencers.
For their top social platform (Instagram), here is a breakdown of the type of influencers BABYBOO FASHION are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 31.2% of partnerships featuring creators averaging 10K-50K views, BABYBOO FASHION's strategy suggests cost-efficiency and engagement-focused partnerships. The 1K-5K views segment is also prominent at 23.2%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (2.0M avg views/post):
Influencer bio
The Dress Girl fashion & beauty lore for the girlies • toronto/la melody@teamkozen.com @teamkozen
Collaboration metrics
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And here is another example with a smaller creator on Instagram (9.3k avg views/post):
Influencer bio
Luxury Lifestyle & Fashion Paris, France Agent: contact@sevaoli.com 📸 @pariso.co
Collaboration metrics
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Out of 3.3k unique influencers in our dataset, 79 of them (2%) posted content for BABYBOO FASHION in 3 or more separate calendar months. The most consistent partner is @notessie, who has collaborated across 13 months with 47 total posts.
Here are 3 examples of BABYBOO FASHION's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where BABYBOO FASHION had the most influencer activity. 48.3% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of BABYBOO FASHION collaborating with an influencer in United States.
Babyboo Fashion competes directly with OH POLLY and Meshki in figure-hugging occasionwear, sharing the same influencer-led try-on, event styling, and “night out” customer base.
Total sponsored posts tracked (last 12 months)
Meshki leads with 11.4k sponsored posts, marginally ahead of OH POLLY (10.1k posts) and BABYBOO FASHION (6k posts). Across all three brands, the average volume is 9.1k posts, indicating mature, scaled influencer programs.
Sponsored posts by platform
Among these brands, Meshki leads on Instagram and OH POLLY leads on TikTok and YouTube. The gap is most notable on Instagram, with Meshki at 8.3k, OH POLLY at 6.9k, BABYBOO FASHION at 4.2k posts. BABYBOO FASHION's activity is particularly concentrated on Instagram. YouTube activity is much higher for OH POLLY (46 posts) than BABYBOO FASHION (7) and Meshki (0).
Estimated sponsored posts in BABYBOO FASHION's top markets
Meshki has the highest estimated sponsored-post volume in United States (5.1k posts, 44.8%), Australia (980 posts, 8.6%), while OH POLLY has the highest estimated sponsored-post volume in United Kingdom (2.4k posts, 23.3%), Brazil (374 posts, 3.7%). Looking at United States specifically, the split is Meshki at 5.1k posts (44.8%), OH POLLY at 4.1k posts (40.2%), BABYBOO FASHION at 2.9k posts (48.3%).
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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