MOOSLOVER Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 2.9k pieces of influencer content sponsored by MOOSLOVER over the last 12 months.
This report breaks down where & how MOOSLOVER invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with MOOSLOVER, see here: MOOSLOVER influencers.
Influencer activity throughout the year
MOOSLOVER's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
MOOSLOVER's influencer activity by month
Number of sponsored posts
MOOSLOVER's sponsored post volume appears to trend upward over the 12-month period, rising from 204 posts in January to 412 in December. The peak month, September, reached 507 posts, 110% higher than the monthly average of 241.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of MOOSLOVER's sponsored influencer collaborations break down by social platform:
- TikTok: 2.7k posts (92.8%)
- Instagram: 208 posts (7.2%)
MOOSLOVER's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for MOOSLOVER.
Here are 2 examples of MOOSLOVER's recent sponsored collaborations (one each for Instagram, TikTok).
styling.sunshine x MOOSLOVER
Influencer bio
🌈 Positive Lifestyle & fashion 🚐 Van Life 🛼 Skate Coach 📕 Homeschooling 🧠 Mental Health 📍OC/LA 💌 Jessica.stylingsunshine@gmail.com
Collaboration metrics
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charlyannec x MOOSLOVER
![TikTok post by @charlyannec for MOOSLOVER. Caption reads: [...] 🖤 obsessed with these leggings!! 🤩....](https://images.od.modash.io/8a6dd3b0d0f492b4153531355eb54de13d5e0638)
Influencer bio
charly anne🩷🌈 food,fashion,life charlyanne@connectmgt.com
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 99.7%
- Carousels: 0.3%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers MOOSLOVER are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
MOOSLOVER's influencers average views (TikTok)
Based on each influencer's average views per post
With 52.7% of partnerships featuring creators averaging <1K views, MOOSLOVER's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (83.1k avg views/post):
carolerees x MOOSLOVER
![TikTok post by @carolerees for MOOSLOVER. Caption reads: [...] look at this gorgeous swimsuit from....](https://images.od.modash.io/2618dd06204d43222194550ec403fd4f716a5de8)
Influencer bio
Helping women 40+ glow 💫 Beauty, style & mindset tips for daily confidence!
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.8k avg views/post):
gracie_jenkins x MOOSLOVER
![TikTok post by @gracie_jenkins for MOOSLOVER. Caption reads: [...] #gymoutfit #gymtok #tiktokmademebuyit....](https://images.od.modash.io/24b84e6f5028953833be9c7bc19ccfeaeb262efc)
Influencer bio
Digital diary | Fashion | Beauty 💌gracie_jenkinsmedia@outlook.com @Gracie Jenkins @Gracie’s Travel
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
MOOSLOVER's repeat partnerships
Out of 1.4k unique influencers in our dataset, 149 of them (11%) posted content for MOOSLOVER in 3 or more separate calendar months. The most consistent partner is @samlock29, who has collaborated across 6 months with 29 total posts.
Here are 3 examples of MOOSLOVER's repeat influencer partnerships, with links to the sponsored content.
samlock29 x MOOSLOVER
![TikTok post by @samlock29 for MOOSLOVER. Caption reads: [...] this out fit #autumnvibes @Mooslover_uk....](https://images.od.modash.io/10ade476bd9b2a9ce35e1a4b02580e536cebe64c)
![TikTok post by @samlock29 for MOOSLOVER. Caption reads: @Mooslover_uk #moosloverflaredlegging [...].](https://images.od.modash.io/2e437f2af9d7d26af59dcdb3b9813b5d75249bfa)
chloejade6141 x MOOSLOVER
![TikTok post by @chloejade6141 for MOOSLOVER. Caption reads: #mooslover #moosloverfreshfinds [...].](https://images.od.modash.io/a02baab2af21ef0b0c3a4a5c29c177192d7af7c9)
diamond_diva_tattoos x MOOSLOVER
![TikTok post by @diamond_diva_tattoos for MOOSLOVER. Caption reads: [...] no problem — just the Mooslover built-in....](https://images.od.modash.io/0af6b4d2c215a3660e7b3342fa834b0f47ee28be)
![TikTok post by @diamond_diva_tattoos for MOOSLOVER. Caption reads: @MOOSLOVER @Mooslover_uk ##tiktokshop [...].](https://images.od.modash.io/7eeb3a69a837bf0b6267c0183d1cc552e63e9c14)
![TikTok post by @diamond_diva_tattoos for MOOSLOVER. Caption reads: [...] #tiktokmademebuyit #mooslover_uk....](https://images.od.modash.io/7fea2b4c2884dfb364955d3ed33d40526a3318ca)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where MOOSLOVER had the most influencer activity. 28.9% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (24.8%)
- Italy (15.2%)
- Spain (8.6%)
MOOSLOVER's influencer activity by market
Here is another example of MOOSLOVER collaborating with an influencer in United Kingdom.
l_b_2622 x MOOSLOVER
MOOSLOVER's influencer activity vs. related brands
MOOSLOVER is a women’s apparel brand competing on trendy, affordable wardrobe staples. THE COMMENSE and Rihoas serve a similar social-shopping audience and often rely on comparable creator try-on content to drive conversions.
Total influencer content
MOOSLOVER vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
THE COMMENSE leads with 10.3k sponsored posts, notably outpacing Rihoas (8.5k posts) and MOOSLOVER (2.9k posts). Across all three brands, the average volume is 7.2k posts, indicating mature, scaled influencer programs.
By social platform
MOOSLOVER vs. related brands influencer activity (by social platform)
Sponsored posts by platform
MOOSLOVER leads on TikTok, while THE COMMENSE has the most activity on Instagram and Rihoas has the most activity on YouTube. The gap is most notable on Instagram, with THE COMMENSE at 8.3k, Rihoas at 6.7k, MOOSLOVER at 208 posts. MOOSLOVER's activity is particularly concentrated on TikTok. On Instagram, THE COMMENSE and Rihoas have multiple times more posts than MOOSLOVER.
By geographical market
MOOSLOVER vs. related brands influencer activity (by country)
Estimated sponsored posts in MOOSLOVER's top markets
THE COMMENSE has the highest estimated sponsored-post volume in United States (4.1k posts, 39.6%), Canada (536 posts, 5.2%), suggesting a North America focus, while MOOSLOVER has the highest estimated sponsored-post volume in United Kingdom (718 posts, 24.8%), Italy (440 posts, 15.2%), suggesting a Europe focus, while Rihoas leads in India with 537 posts (6.3%). Looking at United States specifically, the split is THE COMMENSE at 4.1k posts (39.6%), Rihoas at 2.3k posts (27.5%), MOOSLOVER at 837 posts (28.9%). MOOSLOVER's strength in United Kingdom may indicate a home-market focus, while Rihoas shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- THE COMMENSE's Influencer Marketing Strategy
- Rihoas's Influencer Marketing Strategy
- Steve Madden's Influencer Marketing Strategy
- Daniel Wellington's Influencer Marketing Strategy
- Megalook's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
Frequently asked questions
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