MOOSLOVER Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 2.6k pieces of influencer content sponsored by MOOSLOVER over the last 12 months.

This report breaks down where & how MOOSLOVER invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with MOOSLOVER, see here: MOOSLOVER influencers.

Influencer activity throughout the year

MOOSLOVER's influencer marketing output shows strong seasonal variation, with some months seeing 3x or more activity than others. The chart below shows month-by-month data for total sponsored posts tracked.

MOOSLOVER's sponsored post volume appears to trend upward over the 12-month period, rising from 204 posts in January to 412 in December. The peak month, September, reached 507 posts, 138% higher than the monthly average of 213.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of MOOSLOVER's sponsored influencer collaborations break down by social platform:

• TikTok: 2.4k posts (92.3%)
• Instagram: 197 posts (7.7%)

TikTok influencer marketing is a clear focus for MOOSLOVER.

Here are 2 examples of MOOSLOVER's recent sponsored collaborations (one each for Instagram, TikTok).

styling.sunshine x MOOSLOVER

styling.sunshine

@styling.sunshine

19 Mar, 26

72.4k

✨ THE PANTS YOU NEED FOR SPRING ✨ @mooslover.official has you covered for spring!! [...]

Influencer bio

🌈 Positive Lifestyle & fashion 🚐 Van Life 🛼 Skate Coach 📕 Homeschooling 🧠 Mental Health 📍OC/LA 💌 Jessica.stylingsunshine@gmail.com

Collaboration metrics

Post views72.4k

Post EMV $2.2k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

charlyannec x MOOSLOVER

charlyannec

@charlyannec

24 Nov, 25

1.5M

18k

[...] 🖤 obsessed with these leggings!! 🤩 @mooslover_official @NAMED COLLECTIVE® @Juicy [...]

Influencer bio

charly anne🩷🌈 food,fashion,life charlyanne@connectmgt.com

Collaboration metrics

Post views1.5M

Post EMV $30.9k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 52.8% of partnerships featuring creators averaging <1K views, MOOSLOVER's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (55.8k avg views/post):

megan_beasley1 x MOOSLOVER

megan_beasley1

@megan_beasley1

30 Aug, 25

109.3k

282

Transitioning to autumn outfits 🍂 @MOOSLOVER #autumn #autumnfashion #autumnoutfits [...]

Influencer bio

Travel & Family Life 👨‍👩‍👧‍👦 ✉️: megan.beasley@live.com

Collaboration metrics

Post views109.3k

Post EMV $2.2k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on TikTok (9.8k avg views/post):

gracie_jenkins x MOOSLOVER

gracie_jenkins

@gracie_jenkins

08 Aug, 25

16.9k

138

[...] #gymoutfit #gymtok #tiktokmademebuyit @Mooslover_uk

Influencer bio

Digital diary | Fashion | Beauty 💌gracie_jenkinsmedia@outlook.com @Gracie Jenkins @Gracie’s Travel

Collaboration metrics

Post views16.9k

Post EMV $345

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

MOOSLOVER's repeat partnerships

chloejade6141 x MOOSLOVER

chloejade6141

@chloejade6141

12 Sep, 25

6.9k

270

#mooslover #moosloverfreshfinds [...]

chloejade6141

@chloejade6141

17 Aug, 25

6.8k

237

#onthisday #mooslover_uk @MOOSLOVER

chloejade6141

@chloejade6141

19 Oct, 25

3.2k

151

#foryou #foryoupage❤️❤️ #mooslover @MOOSLOVER

keeley.haynes x MOOSLOVER

keeley.haynes

@keeley.haynes

27 Dec, 25

3k

51

@mooslover_official

keeley.haynes

@keeley.haynes

01 Oct, 25

1.8k

40

@mooslover_official 🤎

keeley.haynes

@keeley.haynes

22 Oct, 25

1.7k

59

@mooslover_official

samlock29 x MOOSLOVER

samlock29

@samlock29

13 Oct, 25

1.2k

15

[...] this out fit #autumnvibes @Mooslover_uk @fitory_uk #clogs [...]

samlock29

@samlock29

14 Nov, 25

1k

10

@Mooslover_uk #moosloverflaredlegging [...]

samlock29

@samlock29

14 Dec, 25

810

7

Going for warmth @Mooslover_uk #heattechleggings [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (19.6%)
• Italy (12.6%)
• Spain (7.2%)

Here is another example of MOOSLOVER collaborating with an influencer in United States.

sabinainnewyork x MOOSLOVER

sabinainnewyork

@sabinainnewyork

22 Apr, 26

39.3k

1.5k

Desert to ocean, outfit to outfit 🌵🌊 @mooslover.official boho pants — cream in the [...]

MOOSLOVER's influencer activity vs. related brands

MOOSLOVER competes with LaceMade and HSIA Lingerie in feminine, fit-focused women’s apparel where styling and try-on content drives discovery. All three target similar shoppers seeking flattering silhouettes and romantic, boutique aesthetics.

Total influencer content

HSIA Lingerie leads with 18.6k sponsored posts, significantly outpacing LaceMade (2.9k posts) and MOOSLOVER (2.6k posts). Across all three brands, the average volume is 8k posts, indicating mature, scaled influencer programs. HSIA Lingerie has far more total posts than MOOSLOVER and LaceMade.

By social platform

Among these brands, LaceMade leads on Instagram and YouTube and HSIA Lingerie leads on TikTok. The gap is most notable on TikTok, with HSIA Lingerie at 18.6k, MOOSLOVER at 2.4k, LaceMade at 1.4k posts. MOOSLOVER's activity is particularly concentrated on TikTok. On TikTok, HSIA Lingerie has far more posts than MOOSLOVER and LaceMade.

By geographical market

HSIA Lingerie has the highest estimated sponsored-post volume in United States (12k posts, 62%), South Africa (3.5k posts, 18.8%), United Kingdom (801 posts, 4.3%), while LaceMade has the highest estimated sponsored-post volume in India (361 posts, 12.3%), Brazil (212 posts, 7.2%), while MOOSLOVER leads in Italy with 322 posts (12.6%). Looking at United States specifically, the split is HSIA Lingerie at 12k posts (62%), MOOSLOVER at 895 posts (35%), LaceMade at 720 posts (24.5%).