MOOSLOVER Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 1.8k pieces of influencer content sponsored by MOOSLOVER over the last 12 months.
This report breaks down where & how MOOSLOVER invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with MOOSLOVER, see here: MOOSLOVER influencers.
Influencer activity throughout the year
MOOSLOVER's influencer marketing output shows strong seasonal variation, with some months seeing 3x or more activity than others. The chart below shows month-by-month data for total sponsored posts tracked.
MOOSLOVER's influencer activity by month
Number of sponsored posts
MOOSLOVER's sponsored post volume appears to trend upward over the 12-month period, rising from 211 posts in January to 414 in December. The peak month, November, reached 499 posts, 239% higher than the monthly average of 147.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of MOOSLOVER's sponsored influencer collaborations break down by social platform:
- TikTok: 1.6k posts (88.7%)
- Instagram: 200 posts (11.3%)
MOOSLOVER's influencer activity by platform
Share of sponsored content by social network
Content format by platform
Share of all sponsored posts.
TikTok influencer marketing is a clear focus for MOOSLOVER.
Here are 2 examples of MOOSLOVER's recent sponsored collaborations (one each for Instagram, TikTok).
styling.sunshine x MOOSLOVER
Influencer bio
🌈 Positive Lifestyle & fashion 🚐 Van Life 🛼 Skate Coach 📕 Homeschooling 🧠 Mental Health 📍OC/LA 💌 Jessica.stylingsunshine@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
charlyannec x MOOSLOVER
![TikTok post by @charlyannec for MOOSLOVER. Caption reads: [...] 🖤 obsessed with these leggings!! 🤩....](https://images.od.modash.io/8a6dd3b0d0f492b4153531355eb54de13d5e0638)
Influencer bio
charly anne🩷🌈 food,fashion,life charlyanne@connectmgt.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 99.6%
- Carousels: 0.4%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers MOOSLOVER are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
MOOSLOVER's influencers average views (TikTok)
Based on each influencer's average views per post
With 53.9% of partnerships featuring creators averaging <1K views, MOOSLOVER's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (50.3k avg views/post):
40midsize_fashion x MOOSLOVER
Influencer bio
5ft 2✨size 10/12✨mummy to 4 ✨wifey✨45yrs old✨honest reviews ✨fashion✨beauty✨tiktokshop
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.7k avg views/post):
roberta1_7 x MOOSLOVER
Influencer bio
👛 fits, glam & all things cute ✨ 🛍️ shop my fav looks👇🏽 🎀 collabs: rguererra@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
MOOSLOVER's repeat partnerships
Out of 962 unique influencers in our dataset, 48 of them (5%) posted content for MOOSLOVER in 3 or more separate calendar months. The most consistent partner is @jillianfits, who has collaborated across 6 months with 8 total posts.
Here are 3 examples of MOOSLOVER's repeat influencer partnerships, with links to the sponsored content.
jillianfits x MOOSLOVER
![TikTok post by @jillianfits for MOOSLOVER. Caption reads: from @Mooslover_Amazon! linked in my amazon [...].](https://images.od.modash.io/ba1b30186b8e1bb4263c243b97bb9ce768356dd7)
![TikTok post by @jillianfits for MOOSLOVER. Caption reads: [...] tank @Dobreva pants @Mooslover_Amazon....](https://images.od.modash.io/ebe552abf1a83a5a6e68a98c2cae545b4b0ac335)
samlock29 x MOOSLOVER
![TikTok post by @samlock29 for MOOSLOVER. Caption reads: [...] this out fit #autumnvibes @Mooslover_uk....](https://images.od.modash.io/10ade476bd9b2a9ce35e1a4b02580e536cebe64c)
![TikTok post by @samlock29 for MOOSLOVER. Caption reads: @Mooslover_uk #moosloverflaredlegging [...].](https://images.od.modash.io/2e437f2af9d7d26af59dcdb3b9813b5d75249bfa)
juatalittlesmilerbackup x MOOSLOVER
![TikTok post by @juatalittlesmilerbackup for MOOSLOVER. Caption reads: [...] #nishas closet @FEGSEG @MOOSLOVER #FYP....](https://images.od.modash.io/278a542ef95a8ecce542e8560547616d8ebb2d29)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where MOOSLOVER had the most influencer activity. 41% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (26.8%)
- Italy (4.4%)
- Nigeria (4%)
MOOSLOVER's influencer activity by market
Here is another example of MOOSLOVER collaborating with an influencer in United States.
sabinainnewyork x MOOSLOVER
MOOSLOVER's influencer activity vs. related brands
MOOSLOVER, THE COMMENSE, and Rihoas sell affordable, trendy women’s apparel aimed at similar style-driven shoppers. They compete on rapid assortment, social styling hauls, and influencer try-ons to convert.
Total influencer content
MOOSLOVER vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
THE COMMENSE leads with 5.6k sponsored posts, marginally ahead of Rihoas (5.6k posts) and MOOSLOVER (1.8k posts). Across all three brands, the average volume is 4.3k posts, indicating mature, scaled influencer programs.
By social platform
MOOSLOVER vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, Rihoas leads on Instagram and YouTube and THE COMMENSE leads on TikTok. The gap is most notable on TikTok, with THE COMMENSE at 2.1k, Rihoas at 1.7k, MOOSLOVER at 1.6k posts. MOOSLOVER's activity is particularly concentrated on TikTok. Instagram posting volume for THE COMMENSE and Rihoas is several times higher than MOOSLOVER, while MOOSLOVER has no YouTube posts and the others have some.
By geographical market
MOOSLOVER vs. related brands influencer activity (by country)
Estimated sponsored posts in MOOSLOVER's top markets
THE COMMENSE has the highest estimated sponsored-post volume in United States (2.2k posts, 39.9%), Canada (290 posts, 5.2%), suggesting a North America focus, while MOOSLOVER leads in United Kingdom with 472 posts (26.8%), while Rihoas has the highest estimated sponsored-post volume in India (428 posts, 7.7%), Italy (411 posts, 7.4%). Looking at United States specifically, the split is THE COMMENSE at 2.2k posts (39.9%), Rihoas at 1.4k posts (25.8%), MOOSLOVER at 723 posts (41%). MOOSLOVER's strength in United Kingdom may indicate a home-market focus, while Rihoas shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- THE COMMENSE's Influencer Marketing Strategy
- Rihoas's Influencer Marketing Strategy
- Steve Madden's Influencer Marketing Strategy
- Daniel Wellington's Influencer Marketing Strategy
- Megalook's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
Frequently asked questions
Scaling your influencer program?
When you outgrow your mishmash of spreadsheets & free tools, try Modash. Find & email influencers, track campaigns, ship products & more - all in one place.