Bask and Lather Co Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 16.6k pieces of influencer content sponsored by Bask and Lather Co over the last 12 months.

This report breaks down where & how Bask and Lather Co invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Bask and Lather Co, see here: Bask and Lather Co influencers.

Influencer activity throughout the year

Bask and Lather Co's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

Bask and Lather Co's sponsored post volume peaks in November with 2.3k posts, 67% higher than the monthly average of 1.4k. September recorded the lowest activity at 474 posts, 66% below average. This could reflect a holiday-focused influencer strategy.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Bask and Lather Co's sponsored influencer collaborations break down by social platform:

• TikTok: 16.1k posts (96.8%)
• Instagram: 527 posts (3.2%)

TikTok influencer marketing is a clear focus for Bask and Lather Co.

Here are 2 examples of Bask and Lather Co's recent sponsored collaborations (one each for Instagram, TikTok).

brooklynnicole x Bask and Lather Co

brooklynnicole

@brooklynnicole

12 May, 26

936.3k

35.6k

[...] hair journey, definitely check out @baskandlatherco and use my code Brooklyn15 to save [...]

Influencer bio

God first ✝️ Management @nightmedia @bkhiddenfiles P.O. Box 501 W Glenoaks Blvd Glendale, CA 91202 United States unit #444

Collaboration metrics

Post views936.3k

Post EMV $31.6k

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jorireneee x Bask and Lather Co

jorireneee

@jorireneee

10 Jan, 26

16.5M

254.1k

[...] in shock omg I was bald. Anyways @Bask and Lather Co is the main product that actually [...]

Influencer bio

This little life of mine 🫧 IG: @jorireneee @jeauxaesthetics | joriquash7@gmail.com | Los Angeles, CA

Collaboration metrics

Post views16.5M

Post EMV $342.7k

More influencer data

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💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 78.7% of partnerships featuring creators averaging <1K views, Bask and Lather Co's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (933.3k avg views/post):

alexis.radcliff x Bask and Lather Co

alexis.radcliff

@alexis.radcliff

14 Oct, 25

488.3k

13.2k

With @Bask and Lather Co , wash day is a therapy session [...]

Influencer bio

Collaboration metrics

Post views488.3k

Post EMV $10.4k

More influencer data

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And here is another example with a smaller creator on TikTok (9.5k avg views/post):

ibrookkee1 x Bask and Lather Co

ibrookkee1

@ibrookkee1

22 Dec, 25

10.2k

115

[...] 💘🫧#baskandlatheredgecontrol #baskandlatherco Bask & Lather 10/10 or this look! [...]

Influencer bio

Makeup | Hair | Hobbies 💘🫧🎀💕

Collaboration metrics

Post views10.2k

Post EMV $210

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

Bask and Lather Co's repeat partnerships

starrvibes_222 x Bask and Lather Co

starrvibes_222

@starrvibes_222

07 Apr, 26

375.2k

3.7k

[...] to @Bree Goddess @Bask and Lather Co #hairtok [...]

starrvibes_222

@starrvibes_222

25 Jan, 26

86.4k

64

[...] to @chloeeee_699 @Bask and Lather Co #baskandlatherco [...]

starrvibes_222

@starrvibes_222

22 Jan, 26

76.5k

539

[...] to @Just call me coco @Bask and Lather Co #baskandlatherco [...]

iamaliciawebb x Bask and Lather Co

iamaliciawebb

@iamaliciawebb

21 Nov, 25

307.8k

2.5k

@Bask and Lather Co bundles are the best [...]

iamaliciawebb

@iamaliciawebb

04 Feb, 26

32.2k

239

[...] breaking dry hair @Bask and Lather Co #healthyhairjourney [...]

iamaliciawebb

@iamaliciawebb

13 Oct, 25

4.9k

43

[...] scalp and hair balm by @Bask and Lather Co #baskandlatherco [...]

francieli847 x Bask and Lather Co

francieli847

@francieli847

28 Jun, 26

205.6k

1.7k

@Bask and Lather Co #haircarebundle [...]

francieli847

@francieli847

04 Feb, 26

172.8k

1.9k

@Bask and Lather Co #fyp #viralvideo [...]

francieli847

@francieli847

25 Nov, 25

84.9k

349

@Bask and Lather Co #hair #haircareroutine [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• Jamaica (3.1%)
• Nigeria (2%)
• United Kingdom (1.1%)

Here is another example of Bask and Lather Co collaborating with an influencer in United States.

lala_smiley x Bask and Lather Co

lala_smiley

@lala_smiley

28 Feb, 26

2.2M

22.2k

[...] , add to cart immediately! #baskandlatherco #healthyhair #healthyhairjourney [...]

Bask and Lather Co's influencer activity vs. related brands

Bask and Lather Co competes most directly with hair-focused beauty brands that solve similar concerns like growth, repair, and scalp/strand health. Color Wow Hair and OLAPLEX are strong, well-known comparables in the haircare space with overlapping audiences and influencer-driven marketing.

Total influencer content

Color Wow Hair leads with 23.8k sponsored posts, significantly outpacing Bask and Lather Co (16.6k posts) and OLAPLEX (13.3k posts). Across all three brands, the average volume is 17.9k posts, indicating mature, scaled influencer programs.

By social platform

Among these brands, OLAPLEX leads on Instagram and YouTube and Color Wow Hair leads on TikTok. The gap is most notable on TikTok, with Color Wow Hair at 23.8k, Bask and Lather Co at 16.1k, OLAPLEX at 9.1k posts. Bask and Lather Co's activity is particularly concentrated on TikTok. On Instagram, OLAPLEX has far more posts than Bask and Lather Co, while Color Wow Hair has none; on TikTok, Color Wow Hair and OLAPLEX each have far more posts than Bask and Lather Co.

By geographical market

Bask and Lather Co has the highest estimated sponsored-post volume in United States (14k posts, 85.3%), Jamaica (514 posts, 3.1%), Nigeria (332 posts, 2%), while Color Wow Hair has the highest estimated sponsored-post volume in India (4.5k posts, 19%), United Kingdom (2.2k posts, 9.1%), while OLAPLEX leads in Canada with 507 posts (3.8%). Looking at United States specifically, the split is Bask and Lather Co at 14k posts (85.3%), Color Wow Hair at 13k posts (55.1%), OLAPLEX at 6.8k posts (51.2%). Bask and Lather Co's strength in United States may indicate a home-market focus, while Color Wow Hair shows broader regional investment.