Bask and Lather Co Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 16.6k pieces of influencer content sponsored by Bask and Lather Co over the last 12 months.
This report breaks down where & how Bask and Lather Co invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Bask and Lather Co, see here: Bask and Lather Co influencers.
Influencer activity throughout the year
Bask and Lather Co's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Bask and Lather Co's influencer activity by month
Number of sponsored posts
Bask and Lather Co's sponsored post volume appears to trend upward over the 12-month period, rising from 2.1k posts in January to 2.1k in December. The peak month, November, reached 2.3k posts, 66% higher than the monthly average of 1.4k.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Bask and Lather Co's sponsored influencer collaborations break down by social platform:
- TikTok: 16.1k posts (96.9%)
- Instagram: 511 posts (3.1%)
Bask and Lather Co's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Bask and Lather Co.
Here are 2 examples of Bask and Lather Co's recent sponsored collaborations (one each for Instagram, TikTok).
zoespencer__ x Bask and Lather Co
Influencer bio
GOD DID! Twitch Streamer & Actress Management: @bri_luv_bravo Email Inquiries:bookingzoespencer@gmail.com
Collaboration metrics
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jorireneee x Bask and Lather Co
![TikTok post by @jorireneee for Bask and Lather Co. Caption reads: [...] in shock omg I was bald. Anyways @Bask and....](https://images.od.modash.io/738f81b545fda4e91194a28a2037f44450b25249)
Influencer bio
Shits & gigs | This little life of mine 🫧 IG: @jorireneee @jeauxaesthetics | joriquash7@gmail.com | Los Angeles, CA
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 95.3%
- Carousels: 4.7%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Bask and Lather Co are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Bask and Lather Co's influencers average views (TikTok)
Based on each influencer's average views per post
With 74.4% of partnerships featuring creators averaging <1K views, Bask and Lather Co's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (820.0k avg views/post):
alexis.radcliff x Bask and Lather Co
![TikTok post by @alexis.radcliff for Bask and Lather Co. Caption reads: [...] asking what the secret is 😏✨ @Bask and....](https://images.od.modash.io/f487861fda338406f571f495089229132bd91795)
Influencer bio
Collaboration metrics
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And here is another example with a smaller creator on TikTok (9.8k avg views/post):
kendrakenshay x Bask and Lather Co
Influencer bio
UGC Creator | TT Affiliate ✨All Things Kendra✨ Lifestyle | Home | Locs ✉️ info@kendrakenshay.com 📍 Nashville, TN
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Bask and Lather Co's repeat partnerships
Out of 6.8k unique influencers in our dataset, 719 of them (11%) posted content for Bask and Lather Co in 3 or more separate calendar months. The most consistent partner is @starrvibes_222, who has collaborated across 11 months with 386 total posts.
Here are 3 examples of Bask and Lather Co's repeat influencer partnerships, with links to the sponsored content.
starrvibes_222 x Bask and Lather Co
![TikTok post by @starrvibes_222 for Bask and Lather Co. Caption reads: [...] to @Barbara Dawkins @Bask and Lather Co....](https://images.od.modash.io/9d188bbaebceb4d9bc00de7c8fdf908cd2b69624)
![TikTok post by @starrvibes_222 for Bask and Lather Co. Caption reads: @Bask and Lather Co #hairtok [...].](https://images.od.modash.io/f7fcad135d59465ccee6906feb822c976ca45969)
_youraffiliatebestie x Bask and Lather Co
tayzthingz x Bask and Lather Co
![TikTok post by @tayzthingz for Bask and Lather Co. Caption reads: [...] #brows #thick @Bask and Lather Co.](https://images.od.modash.io/2600655da0fe2c003d5850c4d3ddb5771f2d0e72)
![TikTok post by @tayzthingz for Bask and Lather Co. Caption reads: [...] #hair##growth##retention@@Bask and Lather Co.](https://images.od.modash.io/7cde308b9fcb85f99e73d47feb2cb64d50b16f90)
![TikTok post by @tayzthingz for Bask and Lather Co. Caption reads: [...] #hair #moisture @Bask and Lather Co.](https://images.od.modash.io/aa11ed57fa355f226e55e14fe80f4dfe566aa7cf)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Bask and Lather Co had the most influencer activity. 88.9% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Brazil (2%)
- United Kingdom (1.9%)
- Nigeria (1.6%)
Bask and Lather Co's influencer activity by market
Here is another example of Bask and Lather Co collaborating with an influencer in United States.
iamaliciawebb x Bask and Lather Co
![TikTok post by @iamaliciawebb for Bask and Lather Co. Caption reads: [...] ✊🏾 grab you some of @Bask and Lather Co....](https://images.od.modash.io/7b401471bc699ee5e19d421123467f8e4efa950e)
Bask and Lather Co's influencer activity vs. related brands
Bask and Lather Co competes most directly with hair-focused beauty brands that market growth and repair solutions to a similar audience. Color Wow Hair and BondiBoost are both strong, influencer-driven haircare players with overlapping positioning and consumer needs.
Total influencer content
Bask and Lather Co vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Color Wow Hair leads with 17.9k sponsored posts, marginally ahead of Bask and Lather Co (16.6k posts) and BondiBoost (6.1k posts). Across all three brands, the average volume is 13.5k posts, indicating mature, scaled influencer programs. BondiBoost has several times fewer total posts than Bask and Lather Co and Color Wow Hair.
By social platform
Bask and Lather Co vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, BondiBoost leads on Instagram and Color Wow Hair leads on TikTok and YouTube. The gap is most notable on TikTok, with Color Wow Hair at 17.9k, Bask and Lather Co at 16.1k, BondiBoost at 5.5k posts. Bask and Lather Co's activity is particularly concentrated on TikTok. YouTube activity is minimal, with only Color Wow Hair showing more than a handful of posts.
By geographical market
Bask and Lather Co vs. related brands influencer activity (by country)
Estimated sponsored posts in Bask and Lather Co's top markets
Bask and Lather Co has the highest estimated sponsored-post volume in United States (15k posts, 88.9%), Brazil (332 posts, 2%), while BondiBoost has the highest estimated sponsored-post volume in Australia (727 posts, 11.9%), United Kingdom (697 posts, 11.4%). Looking at United States specifically, the split is Bask and Lather Co at 15k posts (88.9%), BondiBoost at 3.5k posts (57.8%). Bask and Lather Co's strength in United States may indicate a home-market focus, while BondiBoost shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Color Wow Hair's Influencer Marketing Strategy
- BondiBoost's Influencer Marketing Strategy
- Gymshark's Influencer Marketing Strategy
- Esn's Influencer Marketing Strategy
- Micro Ingredients's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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