We analyzed 15.0k pieces of influencer content sponsored by Bask and Lather Co over the last 12 months.
This report breaks down where & how Bask and Lather Co invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Bask and Lather Co, see here: Bask and Lather Co influencers.
Bask and Lather Co's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
Bask and Lather Co's sponsored post volume appears to trend upward over the 12-month period, rising from 2k posts in January to 2.1k in December. The peak month, November, reached 2.3k posts, 85% higher than the monthly average of 1.2k.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Bask and Lather Co's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Bask and Lather Co.
Here are 2 examples of Bask and Lather Co's recent sponsored collaborations (one each for Instagram, TikTok).
Influencer bio
GOD DID! Twitch Streamer Actress Email Inquiries:bookingzoespencer@gmail.com
Collaboration metrics
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Influencer bio
Shits & gigs | Welcome to the Bender! IG: @jorireneee @jeauxaesthetics | joriquash7@gmail.com | Los Angeles, CA
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
💡 Related resource: How To Find TikTok Influencers.
For their top social platform (TikTok), here is a breakdown of the type of influencers Bask and Lather Co are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 71.8% of partnerships featuring creators averaging <1K views, Bask and Lather Co's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (973.9k avg views/post):
Influencer bio
It’s the Big Mf Zoe! I do it ALL! Email: BookingZoeSpencer@gmail.com
Collaboration metrics
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And here is another example with a smaller creator on TikTok (9.8k avg views/post):
Influencer bio
UGC Creator | TT Affiliate Lifestyle | Home | Locs 🥰 ✉️ info@kendrakenshay.com 📍 Nashville, TN
Collaboration metrics
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Out of 6.2k unique influencers in our dataset, 611 of them (10%) posted content for Bask and Lather Co in 3 or more separate calendar months. The most consistent partner is @starrvibes_222, who has collaborated across 12 months with 420 total posts.
Here are 3 examples of Bask and Lather Co's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where Bask and Lather Co had the most influencer activity. 88.2% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of Bask and Lather Co collaborating with an influencer in United States.
Bask and Lather Co, Camille Rose, and MONDAY Haircare all compete in haircare where routines, ingredient claims, and visible results drive influencer performance. They target similar beauty shoppers who discover products via TikTok/Instagram hair creators.
Total sponsored posts tracked (last 12 months)
Bask and Lather Co leads with 15k sponsored posts, significantly outpacing Camille Rose (469 posts) and MONDAY Haircare (331 posts). Across all three brands, the average volume is 5.3k posts, indicating mature, scaled influencer programs. Bask and Lather Co has far more total social posts than Camille Rose and MONDAY Haircare.
Sponsored posts by platform
Bask and Lather Co leads on Instagram and TikTok, while Camille Rose leads on YouTube. The gap is most notable on TikTok, with Bask and Lather Co at 14.6k, Camille Rose at 321, MONDAY Haircare at 0 posts. Bask and Lather Co's activity is particularly concentrated on TikTok. Most of Bask and Lather Co’s posts are on TikTok, while MONDAY Haircare has no TikTok posts and all of its posts are on Instagram.
Estimated sponsored posts in Bask and Lather Co's top markets
Bask and Lather Co has the highest estimated sponsored-post volume in United States (13k posts, 88.2%), Nigeria (404 posts, 2.7%), United Kingdom (299 posts, 2%), while MONDAY Haircare leads in Canada with 23 posts (6.8%), while Camille Rose leads in Brazil with 13 posts (2.8%). Looking at United States specifically, the split is Bask and Lather Co at 13k posts (88.2%), Camille Rose at 388 posts (82.7%), MONDAY Haircare at 160 posts (48.3%). Bask and Lather Co's strength in United States and United Kingdom may indicate a home-market focus, while MONDAY Haircare shows broader regional investment.
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
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