Bask and Lather Co Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 18.0k pieces of influencer content sponsored by Bask and Lather Co over the last 12 months.
This report breaks down where & how Bask and Lather Co invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Bask and Lather Co, see here: Bask and Lather Co influencers.
Influencer activity throughout the year
Bask and Lather Co's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Bask and Lather Co's influencer activity by month
Number of sponsored posts
Bask and Lather Co's influencer output appears relatively consistent throughout the year, averaging about 1.5k sponsored posts per month. November recorded the highest volume at 2.3k posts (54% above average), while June was the quietest at 861 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Bask and Lather Co's sponsored influencer collaborations break down by social platform:
- TikTok: 17.4k posts (97%)
- Instagram: 543 posts (3%)
Bask and Lather Co's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Bask and Lather Co.
Here are 2 examples of Bask and Lather Co's recent sponsored collaborations (one each for Instagram, TikTok).
zoespencer__ x Bask and Lather Co
Influencer bio
GOD DID! Twitch Streamer & Actress Management: @bri_luv_bravo Email Inquiries:bookingzoespencer@gmail.com
Collaboration metrics
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jorireneee x Bask and Lather Co
![TikTok post by @jorireneee for Bask and Lather Co. Caption reads: [...] in shock omg I was bald. Anyways @Bask and....](https://images.od.modash.io/738f81b545fda4e91194a28a2037f44450b25249)
Influencer bio
Shits & gigs | This little life of mine 🫧 IG: @jorireneee @jeauxaesthetics | joriquash7@gmail.com | Los Angeles, CA
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 95.8%
- Carousels: 4.2%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Bask and Lather Co are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Bask and Lather Co's influencers average views (TikTok)
Based on each influencer's average views per post
With 75.4% of partnerships featuring creators averaging <1K views, Bask and Lather Co's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (973.9k avg views/post):
zoespencer___ x Bask and Lather Co
Influencer bio
It’s the Big Mf Zoe! I do it ALL! Email: BookingZoeSpencer@gmail.com
Collaboration metrics
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And here is another example with a smaller creator on TikTok (9.9k avg views/post):
shestrulytasha x Bask and Lather Co
![TikTok post by @shestrulytasha for Bask and Lather Co. Caption reads: [...] like I did as a kid — but this @Bask and....](https://images.od.modash.io/4d00d2fdd4eb0b67a611e3c79f694348440792f3)
Influencer bio
📧💕Collabs.Shestrulytasha@gmail.com 📍Detroit Just a girl sharing beauty, fashion & Fragrance💕 2nd Acct: @Tasha | TT Shop Finds
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Bask and Lather Co's repeat partnerships
Out of 7.2k unique influencers in our dataset, 812 of them (11%) posted content for Bask and Lather Co in 3 or more separate calendar months. The most consistent partner is @starrvibes_222, who has collaborated across 12 months with 392 total posts.
Here are 3 examples of Bask and Lather Co's repeat influencer partnerships, with links to the sponsored content.
starrvibes_222 x Bask and Lather Co
![TikTok post by @starrvibes_222 for Bask and Lather Co. Caption reads: [...] to @Barbara Dawkins @Bask and Lather Co....](https://images.od.modash.io/9d188bbaebceb4d9bc00de7c8fdf908cd2b69624)
![TikTok post by @starrvibes_222 for Bask and Lather Co. Caption reads: [...] to @chloeeee_699 @Bask and Lather Co....](https://images.od.modash.io/5116de18aad2a24eefeff02d6d8b4780b69a982c)
1introverted_extrovert x Bask and Lather Co
![TikTok post by @1introverted_extrovert for Bask and Lather Co. Caption reads: [...] brittle, or crunchy—@Bask and Lather Co....](https://images.od.modash.io/149e6a4ff174f8ed4ad72116cd80de838d8200fc)
![TikTok post by @1introverted_extrovert for Bask and Lather Co. Caption reads: [...] itchy between retwists, @Bask and Lather Co....](https://images.od.modash.io/bb62fd6391f6050b460317ff11490c373194b2a2)
![TikTok post by @1introverted_extrovert for Bask and Lather Co. Caption reads: @Bask and Lather Co Hydrating Hair Mist is a [...].](https://images.od.modash.io/07ac10386d359d34c72e27fc183ff82996c3ce00)
iamaliciawebb x Bask and Lather Co
![TikTok post by @iamaliciawebb for Bask and Lather Co. Caption reads: [...] ✊🏾 grab you some of @Bask and Lather Co....](https://images.od.modash.io/7b401471bc699ee5e19d421123467f8e4efa950e)
![TikTok post by @iamaliciawebb for Bask and Lather Co. Caption reads: @Bask and Lather Co moisture bundle is [...].](https://images.od.modash.io/abc8a7ef1521edb4b75d085bf08c47f705a86c8f)
![TikTok post by @iamaliciawebb for Bask and Lather Co. Caption reads: @Bask and Lather Co bundles are the best [...].](https://images.od.modash.io/d69e75d1c4e6021ba51a68e59d03153c86c1af38)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Bask and Lather Co had the most influencer activity. 88.8% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Nigeria (2.1%)
- United Kingdom (1.4%)
- Brazil (1.4%)
Bask and Lather Co's influencer activity by market
Here is another example of Bask and Lather Co collaborating with an influencer in United States.
iamaliciawebb x Bask and Lather Co
Bask and Lather Co's influencer activity vs. related brands
Bask and Lather Co competes with Camille Rose and BounceCurl in textured-hair care where routine education and results proof are central. These brands share an audience looking for growth, moisture, and curl definition, often discovered through creator wash-day content.
Total influencer content
Bask and Lather Co vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Bask and Lather Co leads with 18k sponsored posts, significantly outpacing BounceCurl (5.5k posts) and Camille Rose (2.6k posts). Across all three brands, the average volume is 8.7k posts, indicating mature, scaled influencer programs. Bask and Lather Co has many more total posts than Camille Rose and BounceCurl.
By social platform
Bask and Lather Co vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Bask and Lather Co leads on TikTok, while BounceCurl has the most activity on Instagram and YouTube. The gap is most notable on TikTok, with Bask and Lather Co at 17.4k, BounceCurl at 3.6k, Camille Rose at 1.5k posts. Bask and Lather Co's activity is particularly concentrated on TikTok. On TikTok, Bask and Lather Co has far more posts than Camille Rose and BounceCurl.
By geographical market
Bask and Lather Co vs. related brands influencer activity (by country)
Estimated sponsored posts in Bask and Lather Co's top markets
Bask and Lather Co has the highest estimated sponsored-post volume in United States (16k posts, 88.8%), Nigeria (378 posts, 2.1%), while BounceCurl has the highest estimated sponsored-post volume in Brazil (319 posts, 5.8%), United Kingdom (258 posts, 4.7%). Looking at United States specifically, the split is Bask and Lather Co at 16k posts (88.8%), BounceCurl at 3.8k posts (68.7%), Camille Rose at 2.1k posts (80.6%). Bask and Lather Co's strength in United States may indicate a home-market focus, while BounceCurl shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Camille Rose's Influencer Marketing Strategy
- BounceCurl's Influencer Marketing Strategy
- Gymshark's Influencer Marketing Strategy
- In Print We Trust's Influencer Marketing Strategy
- Magic Spoon's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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