Influencer gifting campaigns involve juggling a lot of moving parts:
- reaching out to creators
- keeping track of who responded
- shipping the right product(s) from your catalog
- following up with influencers for feedback
- monitoring which creators posted
- tracking performance
- âŚto name a few
An influencer gifting platform can help you streamline these tasks so you can keep a better track of everything (without losing your mind). Here are the nine best influencer gifting tools in the market, with other key features they offer.Â
1. Modash

Best for: Shopify brands looking to manage their entire gifting program (and influencer marketing strategy) from one tool
What is it: Modash is a complete influencer marketing solution for Shopify brands. You can use it to find creators, vet their profiles, do influencer outreach, manage all kinds of campaigns, measure performance, and even handle creator payments.
Free trial: Yes, for 14 days (with usage limits)
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Price: Starts from $199 per month (billed yearly), or $299 per month (billed monthly)
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âPlatforms: Instagram, TikTok, YouTube
Influencer gifting features: Modash can help you run your entire gifting program like a well-oiled machine. Hereâs how you can use it for every task on your list:
- Influencer discovery: you can find creators of all sizes & niches and analyze their profiles. Modash has a database of over 350M+ creators. Just apply the filters to find plenty of influencers who meet your criteria. You can also use their AI search to discover creators using natural language search.

- Influencer outreach: manage your influencer outreach efforts from Modash itself â track who responded, who you need to follow up with, who received your products, etc. Set up automated follow-ups that stop when a creator replies.

- Integrate your Shopify store: you can even automate the ordering process â influencers can choose which product(s) they want from your catalog and order it themselves. And donât worry, you can control which products or collections influencers can see & order.

The best part is these products are auto-tagged âModashâ on your Shopify store â you can simply exclude this tag to accurately measure your KPIs like AOV, CAC, etc.
- Manage all types of collaborations: Modash can help you run all kinds of campaigns â gifting, affiliate, paid â for your brand in one place. If you decide to continue collaborating with an influencer in your gifting program, you can easily graduate them into paid collabs or give them an affiliate link.

- Track influencer content and performance: Track who posts (or doesnât, in case of no-strings-attached product seeding) about your brand without asking the influencer to sign up for anything. You can even track Instagram Stories. Simply add your gifted creators to a new campaign and track posts that mention your brand or use the #gifted hashtag.

You can also switch on Event Mode to capture everything your gifted creators post during your campaign window.
đ Use Modash to run your gifting program today.
Other key features: Modash is an end-to-end influencer marketing tool. It can help you with these additional tasks in your workflow:
- Find creators, analyze their profiles, practice outreach, and track performance for all kinds of campaigns, not just gifting programs.
- Manage your influencer relationships by getting all the data on one creator â past collabs, previous performance, notes from a colleague â in one tab.
- Pay creators on time wherever they are. Set up custom tiers for affiliates and allow influencers to receive payments in their preferred currency.
2. GRIN

Best for: Managing your influencer gifting program using an agentic AI assistant
What is it: Grin can help you manage your whole influencer marketing program. You can find creators, manage relationships, analyze influencer performance, and pay creators using one tool.
Free trial: Yes, for 30 days
Price: Begins at $399/month
Platforms: Instagram, TikTok, YouTube
Influencer gifting features: Grin, like Modash, can connect with your Shopify store and automate the order fulfillment process. Itâs not clear whether you can exclude these orders from your store.
Apart from this, Grin also has an influencer discovery tool that can help you find creators for gifting â albeit the database only contains 190M creators.
What sets Grin apart is Gia, its agentic AI assistant. Using this feature, you can do all the tasks on your list with the help of AI â whether thatâs finding creators, following up with them at scale, or managing your relationships. Itâs best for affiliate programs, but can be useful for gifting campaigns, too.
And thanks to Grinâs social listening feature, you can track when gifted influencers post about your brand by monitoring mentions and/or hashtags.
Other key features: Grin can help you with all the influencer marketing tasks on your list â such as finding creators, communicating & managing them, and measuring their performance. Gia can help with many tasks, but you might hunt for Grin alternatives due to the lack of a large creator database and the absence of visual AI search.
3. Upfluence

Best for: Brands looking for a hybrid tool + agency service
What is it: Upfluence is an end-to-end influencer marketing software that can help you find creators, manage outreach, measure results, and pay creators. It also offers agency services if you want to outsource implementing your strategy.
Free trial: Not available
Price: Not publicly shared, but G2 estimates plans start at $478/month
Platforms: Instagram, TikTok, YouTube, Twitch, Pinterest, X, blogs
Influencer gifting features: Upfluence can help you find creators for your gifting campaigns, send products directly from your store, and measure performance.
The good news is Upfluence connects to many ecommerce platforms â including Shopify, WooCommerce, Magento, BigCommerce, etc. The con is Upfluenceâs creator library is limited, containing only 12M influencers. Plus, thereâs no visual AI search to find influencers. Despite the variety of platforms available, youâll need a separate tool for influencer search very soon.
What sets Upfluence apart is its hybrid tool and agency model. You can hire experts on the Upfluence team to assist you in running your entire influencer marketing program. If youâre looking to outsource your strategy to an agency, Upfluence might be worth checking out.
Other key features: Upfluence can also help you practice creative outreach at scale, manage influencers, and measure the results of all your campaigns. Jaice AI â Upfluenceâs AI agent â can also help fast-track these tasks.Â
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The major cons are a limited influencer database, lack of visual AI search, and the cost. Introductory pricing only includes the influencer discovery tool â you need to pay separately for campaign management and payment features.
Alternatives: Aspire is an excellent alternative to Upfluence if youâre looking for an agency service along with a tool. The only differences are:
- Aspire has creators from Facebook, which Upfluence doesnât
- Aspire is costlier, with Capterra claiming a price of $2,499/month
- Upfluence has creators from X, Twitch, and blogs, which Aspire doesnât
- Upfluence connects to multiple ecommerce platforms, while Aspire connects only to Shopify
- Aspire has over a million creators in its marketplace, while Upfluence has over 12 million in its database
Related reading: 10 Upfluence Alternatives For Cost-Effective Influencer Marketing
4. Influencer Gift Form (IGF)

Best for: Integrating a gifting tool into your Shopify store
What is it: Influencer Gift Form does one thing: help you run and manage your influencer gifting programs. If you are looking for a standalone tool to manage your gifting campaigns, IGF might be a good choice.
Free trial: 5 free orders are included upon installation
Price: $68/month for 100 orders and $380/month for unlimited orders
Platforms: Can work with any platform as it integrates into your Shopify store
Influencer gifting features: Instead of having a separate software for influencer gifting, you can install IGF into your Shopify store and send free products to creators by sharing a form link. Influencers fill that form and an order automatically gets created in your Shopify store.
You can control which products you want to gift influencers and also set a limit on order value. IGF also allows whitelabeling your forms to make them branded and professional.
Other key features: IGF doesnât have any other features. It does have some free tools for mass outreach on Instagram DMs, a contract generator, and a couple of fitness/travel influencer directories.
5. Refunnel

Best for: Brands that are active on TikTok Shop
What is it: Refunnel can help you run UGC competitions and seeding campaigns at scale. It also assists in securing usage rights for content quickly.
Free trial: Not available
Price: Starts at $699/month (the Starter plan doesnât include gifting campaigns)
Platforms: Instagram, TikTok
Influencer gifting features: Refunnel works similar to IGF, where you can create a branded form and share it with creators. Itâs unclear whether that form integrates with your Shopify store for seamless order fulfillment, but you can definitely track the content if/when gifted creators post about you.
What sets Refunnel apart is the TikTok Shop integration. You can purchase it as an add-on and track affiliate videos â even if you arenât tagged. So if your gifted influencers post about your product on TikTok Shop, you can use Refunnel to capture their content.
Other key features: Refunnel can also help you whitelist creator content by sending influencers a single link for approval â simplifying the process. You can also automate creator payouts based on ad performance and run UGC campaigns using the same branded landing pages (similar to the gifting feature). Creators donât need to join Refunnel to participate.
6. Shopfluence

Best for: Standalone influencer gifting tool
What is it: Shopfluence is an influencer gifting platform that helps you manage gifting campaigns exclusively. Itâs not an influencer discovery tool, although they do have a small database where creators can apply to be featured.
Free trial: Not available
Price: Not publicly shared
Platforms: Instagram, TikTok, Facebook, Twitter, YouTube, Twitch, and Telegram
Influencer gifting features: Shopfluence integrates with Shopify and Prestashop to streamline your gifting campaigns. You can create a sign up form that you can send to your influencer partners.
After filling it, theyâll get a unique discount code that they can redeem on your store. Shopfluence tracks this order fulfillment automatically. If youâve uploaded a brief for the creator, it gets delivered to them as soon as the order is delivered. You can then track their content if/when they post about your brand.
Other key features: Shopfluence only offers gifting campaign management. But in their highest-tier plan, you can also convert gifted influencers to affiliates and run an affiliate program.
7. The Social Cat

Best for: Brands that want influencers to approach them for gifting collabs
What is it: The Social Cat is a platform to connect you with influencers directly. You can use their influencer marketplace to find relevant influencers and run your gifting campaigns (or you can use their influencer search feature).
Free trial: Yes, for 7 days
Price: Plans start at $99/month
Platforms: Instagram, TikTok
Influencer gifting features: The Social Cat is a good choice if you want micro-influencers to approach you for your gifting campaigns. You can simply launch your gifting campaign and the influencers in the toolâs database will apply to join. You can chat with influencers inside the tool, ship products, and track content delivery.
A major con is that the marketplace only has 500K influencers. This means you might not find many brand fit creators, especially if youâre scaling your gifting program. The tool does have an influencer search feature, too, but itâs also limited to just one million creators.
Another thing to remember is The Social Cat doesnât connect with your Shopify store. So while you can manage communication and content from inside the tool, youâll have to do the admin of order fulfillment manually.
The good news is the content you receive from creators via The Social Catâs marketplace is fully licensed. You can repurpose it to use for ads, marketing assets, and more without sweating about usage rights.
Other key features: You can manage paid and affiliate campaigns using The Social Cat, too, but influencers must either be a part of their marketplace or be invited to join. While it's comforting to think only vetted influencers make the cut in a marketplace, remember a few rotten apples always join the herd. Do your due diligence before partnering with any creator.

Alternative: Hashgifted is a similar tool with a database of over 5K creators, most of them based in Australia. You need to gift a minimum of $150 product value to each creator listed, though. Plans for this tool start at $149/month.
8. Social Snowball

Best for: Running gifting campaigns for your affiliates
What is it: Social Snowball is an affiliate management tool to manage influencers, creators, ambassadors, and affiliates. You can use it to track performance, manage payouts, and run customer referral programs.
Free trial: Not available
Price: Starts at $249/month
Platforms: Instagram, TikTok
Influencer gifting features: Social Snowball lets you send gifts to your affiliates (who are onboarded on the tool already). Your affiliates receive a notification that youâve sent them a gift â they can redeem it after entering their shipping info.
You can choose which subset of affiliates youâd like to gift to and also customize the product catalog they see. The order is fulfilled automatically if you integrate your Shopify store. Then you can track the clicks and sales that followed.
Social Snowball is perfect for those brands that are already running large affiliate programs on the tool. You can use the gifting feature to send new product launches or simply delight a new affiliate while onboarding them by sending them a free product.
Other key features: Social Snowball is primarily an affiliate management tool. You can use it to track affiliate performance, pay them, and save their content. It also integrates with TikTok Shop if you run an affiliate program there. Lastly, it also has a customer referral feature that can help you run referral programs for your customers.
9. Influencer Hero

Best for: Combining affiliate and influencer gifting campaigns
What is it: Influencer Hero is another end-to-end influencer marketing software that can help you find creators, practice outreach, measure performance, manage campaigns, collect influencer content, and more.
Free trial: Not available
Price: Plans start at $649/month, requiring a 3-month commitment
Platforms: Instagram, TikTok, YouTube
Influencer gifting features: Influencer Hero works similar to other all-in-one platforms on this list. You can connect your Shopify, WooCommerce, or Magento store and dispatch products directly from your CRM. The integration creates a $0 order so your analytics arenât impacted. Because Influencer Hero integrates with your Gmail, too, you can have all the details in one place.
After the influencer receives the product, you can collect their content and create an affiliate code or UTM link for them to track their performance. A central influencer page shows all the collaboration details.
Other key features: Influencer Hero also allows you to find influencers from its database, analyze their profiles, practice outreach, and track performance. The only thing to remember is Influencer Hero uses a credit-based pricing â viewing each new influencer uses one credit and accessing their profile details uses another. Doing each task costs a fixed number of credits and you only get a limited quantity of these for each plan before you need to upgrade.
Features to look for in an influencer gifting platform
Here are some features that you should look for in an influencer gifting tool:
- Connects to your ecommerce store so you can send products directly
- Allows you to track influencer content when gifted creators post
- Help you measure performance of the gifted IGC
Ideally, itâs best to invest in an all-in-one influencer marketing solution like Modash. Because it can not only help you do all of the above, but also:
- Find relevant influencers to gift to from its large 350M+ creator database
- Vet creator profiles thoroughly so you can ensure theyâre the right fit
- Connect your inbox so you can outreach from the tool directly
- Collect all influencer content, not just one that tags your a/c
- Measure campaign performance
- Run all types of collabs
See if for yourself: try Modash for free for 14 days.
Or if youâre not ready yet, learn more about how influencer marketers manage (and master) their influencer gifting programs.





