From finding and outreaching influencers to managing relationships and tracking live content, it often feels like an influencer marketer’s work is never done.

Fortunately, there are plenty of influencer marketing tools to handle the heavy lifting, freeing you up for higher-value strategic tasks. I’ve rounded up the best of the best across five categories:

• All-in-one influencer marketing tools 🎯
• Influencer outreach tools 🗣
• Influencer payment tools 💰
• Influencer search and discovery tools 🔎
• Influencer management tools 🤝

Let’s get into it…

All-in-one influencer marketing tools

All-in-one influencer marketing tools offer a complete solution, allowing you to do absolutely everything in a single platform, from finding relevant influencers to managing and measuring campaign performance. If you’re serious about scaling your influencer program, an all-in-one solution is the way to go – and it’s often more cost-effective than using multiple tools to handle different influencer marketing tasks.

1. Modash

🥇 Best for: End-to-end influencer marketing for brands using Shopify

🤔 What is it: Modash is your best bet if you need an affordable, all-inclusive, and easy-to-use influencer marketing solution with a market-leading Shopify integration. You can find influencers, outreach to them, vet their profiles, monitor their content, and measure their performance without switching a single tab.

🆓 Free trial: Yes, 14 days, with usage limits.

💵 Price: Paid plans start at $199/month (paid annually) or $299/month (paid monthly). 👉 Modash Plans and Pricing

📱 Platforms: Instagram, YouTube, TikTok

💪 Top features:

• Search and filter through every influencer with over 1k+ followers across Instagram, TikTok, and YouTube.
• Access detailed influencer analytics – like audience demographics, sponsored content performance, and past collaborations – to vet influencers before reaching out to them.
• Connect your existing Gmail account to our dedicated influencer marketing inbox to find all the context you need to reply quickly, along with bulk email templates and variables to save time on repetitive emails.
• Collect influencer content, spot missing ad disclosures, and measure performance using our campaign tracking tools.
• Create promo codes, track clicks and redemptions, manage affiliate links, and simplify influencer product orders with our best-in-class Shopify integration.
• Streamline influencer relationship management by creating influencer lists and adding labels, notes, and statuses to individual influencer profiles.

While Modash is an end-to-end platform, we’re arguably best known for our influencer search tools. You can discover every influencer on Instagram, TikTok, and YouTube with over 1k+ followers. That’s over 350M+ creators 🤯 And because it’s an open-network database (not a pre-vetted one), you’ll never run out of potential creator partners – no matter your location or niche.

Apply audience and influencer-level search filters to generate a list of influencers who match your criteria, or use our AI influencer search to track down brand-fit influencers based on natural language queries (like “woman applying lipstick”).

Then, once you’ve found the perfect match, use our lookalike search tool to instantly identify similar profiles – either by content or audience.

But influencer discovery isn’t Modash’s only strength – after all, we’re an end-to-end platform. We also handle…

• Influencer analytics: Once you’ve found influencers, you can analyze their profile – see their performance metrics, past sponsored content, audience demographics, and contact details.
• Influencer outreach: Modash has an inbox within the software and a Gmail integration, so you can access full context on each creator conversation whenever you need it.
• Influencer tracking: You can automatically collect all live influencer content (including Instagram Stories) without asking creators to authenticate their profiles. Modash also alerts you if there’s improper ad disclosure, while our Shopify integration helps you measure influencer marketing ROI.
• Influencer management: Modash helps you reduce your dependence on clunky spreadsheets – you (and your team members) can assign various “statuses” to influencer relationships, upload influencer contracts to the influencer’s profile, and add labels/notes to keep your team in loop.
• Influencer payments: Use Modash to pay influencers faster in 36 currencies across 180+ countries, with no need to worry about tax compliance (more on this later!).

With all that functionality, Modash provides everything you need to run the three most common influencer programs – influencer gifting, paid partnerships, and influencer-affiliates – from a single dashboard. Most of our rivals fall short on at least one of these program types.

👎 Potential drawbacks: Modash doesn’t cover every social platform. For instance, you can’t use Modash to find influencers or track content on platforms like Facebook, Twitch, or X/Twitter.

🤝 Used by: Birkenstock, Bonprix, Victoria’s Secret, Mont Blanc, Sennheiser

✨ Review score: ★ 4.9/5 (Capterra), ★ 5/5 (Shopify App Store), ★ 4.9/5 (G2)

📣 Testimonial: “Before Modash, I tested platforms for months, none quite worked. Modash was a game changer, reliable discovery and live content tracking.” – Ayme Mendes Da Costa, Influencer Marketing Manager at REGALROSE

2. Upfluence

🥇 Best for: Integrating with a wide range of third-party platforms

🤔 What is it: If you’re looking for an influencer marketing tool that covers a wider range of social platforms, plus AI tools and ecommerce integrations, Upfluence could be the choice for you.

🆓 Free trial: Available, but not self-serve

💵 Price: Not publicly available; prices are custom-quoted. Anecdotally, expect them to start around $18k per year for an end-to-end solution (annual subscriptions only).

📱 Platforms: Instagram, Pinterest, TikTok, Twitch, X/Twitter, YouTube, WordPress blogs

💪 Top features:

• Browse your customer list to find brand ambassadors, influencers, and affiliates (once you integrate your ecommerce tech stack).
• Save time on influencer outreach with Upfluence’s template library, prebuilt email workflows, and AI mailing assistant.
• Manage all your influencer relationships in one place by customizing relationship statuses and viewing real-time performance data for individual influencers.
• Track live influencer content on Instagram, Youtube, Tiktok, Twitch, X/Twitter, and Pinterest – including Shorts, Reels, posts, videos, and stories.
• Pay influencers in bulk via Stripe or direct transfer with Upfluence Pay.
• Integrate with a wide range of third-party tools, including ecommerce platforms, email providers, CRM systems, social media management solutions, and affiliate tools.

Upfluence is one of the most popular all-in-one influencer marketing solutions on the market, with features that help you discover brand-fit influencers, get more positive replies to outreach messages, manage influencer relationships, measure campaign success, and share payments.

👎 Potential drawbacks: Upfluence is kinda weak on influencer search. You only get access to 9+ million verified influencers via its search tool and 12+ million through the Upfluence Creator Marketplace. Also, all communication with influencers happens within Upfluence, so you’ve got yet another inbox to check.

🤝 Used by: Benefit, HelloFresh, Revolut

✨ Review score: ★ 4.6/5 (G2), ★ 4.2/5 (Trustpilot), ★ 4.3/5 (Capterra)

📣 Testimonial: “Upfluence has created ease in tracking sales, organizing, and managing our influencers.” – Megan Cody, Director of Brand Marketing & Creative, Branded

🤓 Further reading: 10 Upfluence Alternatives For Cost-Effective Influencer Marketing

3. CreatorIQ

🥇 Best for: Onboarding influencers at scale

🤔 What is it: CreatorIQ covers everything from influencer discovery to influencer reporting. It integrates with your marketing and ecommerce tools to help you create a sophisticated, efficient influencer marketing program.

🆓 Free trial: No

💵 Price: CreatorIQ doesn’t publish pricing information. However, Capterra quotes a price of $36,000 per year for their Basic plan.

📱 Platforms: Instagram, YouTube, Facebook, TikTok

💪 Top features:

• Identify influencers who fit your brand guidelines, with the ability to filter by platform, engagement rate, audience, and more.
• Get detailed performance analytics, including real-time campaign statistics and competitive benchmarking data.
• Access sophisticated influencer management tools to make onboarding easier and more efficient.
• Integrate with DocuSign to share customized influencer contracts at scale.
• Pay your influencer partners in 190 countries and 120 currencies with 30, 60, or 90-day payment terms.

CreatorIQ is an all-in-one influencer marketing tool, but it shines in the reporting and analytics department. You get real-time campaign performance numbers, can set up your own custom KPIs, and even handpick competitors and compare your results to theirs.

Its influencer onboarding features are also top-notch. Create a questionnaire for all influencers you’re recruiting to gather key details like clothing size and performance metrics, with all responses automatically appearing within the relevant influencer’s profile.

👎 Potential drawbacks: CreatorIQ’s biggest weakness is its affordability. It’s also a poor choice for finding brand-fit influencers at scale, with its influencer database only containing around 20 million profiles. Users also say CreatorIQ’s search functionality is generally bad and often produces irrelevant results 🤦‍♀️

🤝 Used by: CVS, Nestle, Unilever

✨ Review score: ★ 4.7/5 (Cuspera), ★ 4.6/5 (G2), ★ 4.4/5 (Capterra)

📣 Testimonial: “CreatorIQ is the only way we can accelerate leveraging the power of creators in a manner which is safe, sound, and that we can track properly.” – Aude Gandon, CMO at Nestle

🤓 Further reading: 10 CreatorIQ Alternatives For Better Affordability & Flexibility

Influencer marketing tools for outreach

Influencer outreach is one of the most labor-intensive tasks on an influencer marketer’s to-do list. Sourcing emails, sending a personalized pitch, tracking responses, and setting reminders for follow-up emails can be tedious and hard to monitor. This is where influencer outreach tools can help. They eradicate the laborious tasks so you can focus on the important stuff.

4. BuzzSumo

🥇 Best for: Finding and outreaching journalists in your niche

🤔 What is it: BuzzSumo is an influencer discovery, outreach, and research tool designed to help you identify niche influencers and pitch them with relevant details. You can tune in to what an influencer publishes and shares online to customize your outreach message.

🆓 Free trial: Yes

💵 Price: Paid plans range from $199 – $999 per month.

📱 Platforms: Instagram, X/Twitter, YouTube

💪 Top features:

• Browse a database of 700,000+ journalists, alongside the publications they write for and social engagement data for their latest articles.
• Discover an influencer’s favorite topics to personalize your outreach messages.
• Use subject-based searches to track down influencers who share content about subjects relevant to your brand and audience.
• Build a “black book” of influential journalists by saving and exporting their contact details.

BuzzSumo is a solid tool for personalizing your outreach messages. It has a large database of journalists, media outlets, and niche topics. You can search for influencers directly using filters or for topics using keywords, with results drawn from billions of articles and posts.

The details about each influencer in BuzzSumo’s database can help you craft a unique and personalized pitch for your outreach message. You can view a creator’s follower count, popular content, and even set up alerts to get notified when they publish something new.

BuzzSumo also has an AI tool built-in to write the first draft of your pitch based on a simple prompt.

👎 Potential drawbacks: BuzzSumo’s database is tailored toward journalists – so if you’re looking to collaborate with social media influencers, it’s not the tool for you.

🤝 Used by: BuzzFeed, Expedia, HubSpot

✨ Review score: ★ 4.5/5 (Capterra), ★ 4.5/5 (G2), ★ 9.1/10 (TrustRadius)

📣 Testimonial: “I can search for terms/phrases and quickly identify content that’s performing well in a niche or with an audience.” – Rand Fishkin, Founder & CEO of SparkToro

5. FollowUpThen

🥇Best for: Scheduling outreach follow-up reminders

🤔What is it: Sending follow-up messages is vital to boosting your outreach response rate. Reduce the risk of forgetting to follow up with an influencer by using FollowUpThen to send you an automated reminder at a date/time of your choice. That’s all this tool does, but it does it well.

🆓 Free trial: No

💵 Price: Set 50 active reminders per month free of charge. Or upgrade to a paid individual plan ($4 per month) or team-level plan ($4 per user per month).

💪 Top features:

• Schedule reminders for sending follow-up emails to potential influencer partners.
• Control who receives reminders using the “To,” “CC,” and “BCC” fields – helpful for collaborating across larger influencer marketing teams.
• Use FollowUpThen on any device with zero installation required, because it’s just an email address!

FollowUpThen does exactly what its name suggests, allowing you to schedule a reminder email by adding a time or date to the BCC field of an email you’re about to send. When the reminder lands in your inbox, you know it’s time to follow up with the original recipient.

👎 Potential drawbacks: FollowUpThen doesn’t actually handle the outreach process for you – it just tells you when it’s time to send your next follow-up message. So you’ll need a separate platform for everything else (finding influencers, sending outreach messages, etc).

🤝Used by: IBM, Salesforce, Stripe

✨Review score: ★ 5/5 (G2)

📣Testimonial: “FollowUpThen lets you control your future inbox. It works on every platform, it’s intuitive, and once you start using it, the tool becomes second nature.” – Ari Meisel, Founder of Less Doing

6. Pitchbox

🥇 Best for: Sending personalized outreach messages at scale

🤔 What is it: Pitchbox is a link-building, PR, and influencer outreach tool. It’s excellent if you want to run advanced outreach campaigns with email sequencing, automated follow-ups, and smart templates.

🆓 Free trial: Yes

💵 Price: $195 – $795+ per month

📱 Platforms: Blogs and websites

💪 Top features:

• Create personalized outreach sequences at scale using conditional logic and merge data.
• Save time by scheduling automatic follow-up messages. Control time zone, day of week, and time of day.
• Get automated reminders when it’s time to “chase up” an influencer (such as when they haven’t responded after a set number of days).

Pitchbox is a popular tool for scaling influencer outreach. You can set up email sequences, automated follow-ups, and personalized templates to reduce the manual work as much as possible. The automated chase-up feature helps you stay proactive about any high-value influencers you really want to partner with.

👎 Potential drawbacks: Pricing is the major downside of Pitchbox. The entry-level plan starts at $195 per month – you can get a dedicated, end-to-end influencer marketing solution for that sort of money.

🤝 Used by: Dotdash Meredith, Freshbooks, Skyscanner

✨ Review score: ★ 4.7/5 (G2), ★ 4.6/5 (Capterra)

📣 Testimonial: “Unlike many outreach platforms that are clunky and confusing, Pitchbox is a breeze to use.” – Brian Dean, @Backlinko

Influencer marketing tools for paying influencers

What’s the easiest way to strengthen your influencer relationships? Easy – pay them fairly and on time. Unfortunately, as you scale your influencer collaborations, payments become a serious headache, requiring you to spend hours rounding up invoices, forwarding them to finance, and chasing up missed payments. That’s why it makes sense to streamline the process using an influencer payment tool.

7. Modash Payments

🥇 Best for: Scaling influencer campaigns with automated payments and built-in tax compliance

🤔 What is it: Modash Payments creates one invoice to rule all invoices. All you have to do is ask your finance team to handle the Modash invoice. We take care of everything else, from individual payouts to tax compliance to bank management.

🆓 Free trial: No

💵 Price: Modash Payments is available with Modash Enterprise plans, with pricing based on transaction volume.

💪 Top features:

• Save time by leaving Modash to handle individual payouts, tax compliance, and invoice management.
• Track individual influencer payment statuses from a single dashboard.
• Pay influencers in 36 currencies across 180 countries.
• Offer flat fees and performance-based compensation, with no need for an additional affiliate tracking platform.

It takes 30 seconds to create one invoice in Modash. Enter the influencer’s name, email, payment amount, and contract. That’s it. Modash generates a link that you can send to the influencer where they can upload their invoice. Now all you have to take care of is the Modash invoice. Leave the rest to us.

The best part? Modash pays influencers as soon as the invoice gets approved. This means your reputation stays intact without you having to deal with the headache of Net 30-60-90 payments. Track payments in a single dashboard to instantly know whether the influencer has uploaded their invoice, if Modash needs any more info to complete the payment, and whether the money has already been sent.

👎 Potential drawbacks: Modash Payments is only available as part of a Modash Enterprise plan, so you can’t buy it as a standalone product.

🤝 Used by: Ground News

✨ Review score*: ★ 4.9/5 (Capterra), ★ 5/5 (Shopify App Store), ★ 4.9/5 (G2)

📣 Testimonial: “Using Modash’s payments product, influencers and managers are getting paid faster than ever (usually in 1-3 days). That improves all of our relationships. At the same time, our influencer marketing team are able to move much faster, without being blocked by finance.” – David Jiang, VP Finance at Ground News

* Scores are for Modash as a whole

8. Lumanu

🥇 Best for: Building custom influencer payment workflows

🤔 What is it: Lumanu acts as the master vendor between you and your influencer partners. Like with Modash Payments, all you have to do is add payouts within the tool, approve invoices, and pay-as-you-go or prefund your account to issue influencer payments.

🆓 Free trial: No

💵 Price: Not publicly available. The cost depends on the number of influencer partners you have.

💪 Top features:

• Create granular roles for your team members to create, approve, or send payouts.
• Set up dedicated wallets for individual campaigns or purchase orders.
• Upload payment details from spreadsheets, CRMs, or marketing platforms, with zero requirement for repeat data entry.
• Fund your Lumanu account in your local currency and pay out to 100+ countries through SWIFT, ACH, SEPA, and more.

Lumanu is a great influencer payment tool for teams that need to grant varying levels of permission to different employees. You can add team members to create, approve, or send payouts. Lumanu also boasts a significant number of integrations with accounting and project management tools, allowing it to slot right into your existing tech stack.

👎 Potential drawbacks: Lumanu doesn’t have direct integrations with any ecommerce platforms, which could be a headache for automating performance-based payments.

🤝 Used by: Lyft, Notion, Walmart

✨ Review score: ★ 4.6/5 (Capterra), ★ 4.8/5 (Featured Customers), ★ 4.6/5 (G2)

📣 Testimonial: “Lumanu gives you time back to focus on what matters.” – Vickie Segar, Founder & CEO at Village Marketing

9. Tipalti

🥇 Best for: Building a self-serve payment portal for your influencer partners

🤔 What is it: Tipalti is one of the most popular payment platforms on the market. It’s an easy-to-use tool to manage and automate mass payouts.

🆓 Free trial: No

💵 Price: Accounts payable plans start at $99 per month. Prices for mass payment plans are unlisted.

💪 Top features:

• Handle cross-border payments at scale with built-in exchange rate management across 30+ currencies.
• Build a branded payee portal so your influencer partners can onboard themselves, submit tax info, manage payments, and track payouts.
• Leverage built-in tax compliance powered by Tipalti’s KPMG-approved tax engine.

With Tipalti, your influencers must register within your Supplier Hub to get paid. They can upload their invoice at the end of the campaign, and Tipalti will process the invoice seamlessly without your intervention. Its machine learning capabilities prefill accounting and approval fields based on past invoices.

All you have to do is approve the invoice within your email so your finance team can schedule the payment. To minimize your team’s work even further, Tipalti can group bills together to schedule a payout.

👎 Potential drawbacks: Like Lumanu, Tipalti doesn’t have direct integrations with ecommerce platforms like Shopify and WooCommerce.

🤝 Used by: Business Insider, Sensei, TaskRabbit

✨ Review score: ★ 4.4/5 (G2), ★ 4.6/5 (Capterra)

📣 Testimonial: “Before Tipalti, I often stepped in to help the accounting team at the transaction level because the volumes were too big. Now, I don’t need to – Tipalti can handle the volume from now on.” – Julia Yeo, Director of Accounting Operations at Matterport

Influencer marketing tools for creator discovery

Finding relevant influencers is the most important part of any influencer marketing campaign – because if your influencers don’t reach the right audience, you’ll never hit your performance targets. So this isn’t the place to cut corners.

End-to-end influencer marketing platforms like Modash offer built-in influencer discovery tools to help you find, outreach, and manage influencers from one place. Modash features every influencer across Instagram, YouTube, and TikTok with over 1k+ followers, making it an excellent choice if you need to find and vet influencers at scale, send personalized outreach messages, track their content, and pay them.

However, if you want to evaluate more influencer search tools, here are some options:

10. Heepsy

🥇 Best for: Free influencer discovery and analysis

🤔 What is it: Unlike end-to-end platforms like Modash and Uplfuence, Heepsy focuses on one core element of the influencer marketing process: search and recruitment. So if all you’re looking for is a way to track down brand-fit influencers, it could be the tool for you.

🆓 Free trial: No

💵 Price: Heepsy offers limited influencer search and analysis tools free of charge. Paid plans range from $89 – $369+ per month.

📱 Platforms: Instagram, TikTok, YouTube

💪 Top features:

• Filter influencers by category, location, engagement, audience, and more.
• Use the built-in authenticity filter to weed out influencers with a high proportion of fake followers.
• Understand the influencer’s audience using filters like age range, gender, language, and interests.
• Track down potential influencer partners within your existing social media following.
• Outreach influencers individually or in bulk and save time using Heepsy’s editable dynamic outreach templates.

Heepsy isn’t the most sophisticated search tool. But with just a free account, you can find influencers using filters like category/keyword, location, and engagement rate. Or upgrade to unlock more advanced filters (like audience quality score and interests). The platform also offers tools for identifying influencers among your existing followers and discovering influencers who’ve collaborated with competitor brands.

👎 Potential drawbacks: Heepsy’s influencer database is pretty small at 11+ million profiles – and while it’s strong within its home market of Spain, other countries aren’t so well covered. Also, the entry-level paid plan is pretty limited, and the mid-tier plan costs $249 per month; at that level you might as well consider an end-to-end platform like Modash.

🤝 Used by: Birchbox, Carl’s Jr, Uber Eats

✨ Review score: ★ 4.5/5 (Capterra), ★ 4.9/5 (ProductHunt), ★ 4.5/5 (G2)

📣 Testimonial: “I really like Heepsy for its extensive database of influencers across various social media platforms, advanced search filters, and in-depth analytics.” – Olivia S, small business user

🤓 Further reading: 10 Best Heepsy Alternatives For Influencer Marketing

11. #paid

🥇 Best for: Fast, low-touch influencer recruitment

🤔 What is it: Technically, #paid isn’t an influencer discovery tool at all. Rather, it lets you invite applications from vetted influencers who have opted-in to the platform’s influencer marketplace.

🆓 Free trial: No

💵 Price: You won’t find any pricing information on the #paid website – but both GetApp and TrustRadius state that prices range from $499 – $999 per month. GetApp also lists an enterprise-level plan priced at $2,499 per month.

📱 Platforms: Instagram, YouTube, Facebook, TikTok

💪 Top features:

• Streamline the influencer search process by inviting applications from a network of pre-vetted influencers.
• Receive recommendations on influencers who match your brand and audience.
• Access data on an influencer’s lifestyle, such as an upcoming home or car purchase, pregnancy, wedding, or new pet.

#paid only features pre-vetted influencers, so its database is much smaller than open-network options like Modash. But if all you need is a handful of collabs, it could be a perfect fit.

Influencers on #paid are highly likely to respond because they're actively looking for new partners – otherwise, they wouldn’t have applied for #paid in the first place. The whole process is super simple: just share your campaign and brief to start generating applications from influencers who think they’d be a good fit.

👎 Potential drawbacks: #paid only has around 20k influencers. That’s a very small number if you plan to reach niche audiences. And they’re not the best influencers in the world – they’re the influencers who’ve chosen to register with #paid. Also, those influencers are likely already working with a bunch of other #paid clients, which can make their content feel less authentic.

🤝 Used by: H&M, Johnson & Johnson, Philips

✨ Review score: ★ 4.7/5 (G2), ★ 4.6/5 (Capterra)

📣 Testimonial: “Easy to use and launch multiple campaigns quickly.” – Jackie C, small business marketer

12. InfluData

🥇 Best for: Finding influencers on Twitch

🤔 What is it: InfluData features 20+ million influencers across Instagram, TikTok, and YouTube. The tool lists influencers who have at least 2k followers. Search using filters like audience demographics, gender, location, and more.

🆓 Free trial: Available for two days after you take a demo.

💵 Price: From $799 per month (Instagram only).

📱 Platforms: Instagram, TikTok, Twitch, YouTube

💪 Top features:

• Search 20+ million influencer profiles across Instagram, TikTok, and YouTube.
• Narrow down influencer search results using 50+ filters, including keywords, country, city, follower count, language, gender, growth, and engagement rate.
• Alternatively, use the AI text discovery tool to identify brand-fit influencers based on the content they share (like “fitness influencers from the UK doing kettlebell workouts”).
• Browse a growing database of 100,000+ influencers on Twitch.

InfluData offers unlimited influencer searches powered by its AI engine, which helps you track down influencers within your niche. Search for keywords related to your niche, location, or brand to generate a bunch of relevant influencers and post examples. Or use the mention search feature to find influencers discussing your brand or competitors.

👎 Potential drawbacks: InfluData is expensive given its lack of end-to-end functionality and comparatively small influencer database.

🤝 Used by: Deichman, Jack Wolfskin, Kia

✨ Review score: ★ 4.6/5 (Capterra)

📣 Testimonial: “We've been using InfluData for two years and are discovering more and more creators for our community.” – Hannah Sollé, Teamlead Influencer Marketing at hi!share.that

Influencer marketing tools for influencer management

Managing influencers is easy when you only have a handful of influencer partners. But as your influencer program scales, it becomes a real pain to keep track of their content, measure their performance, and generally keep them happy. That’s why you need an influencer management tool to take up the strain.

13. Influencity

🥇Best for: Adding customized information to individual influencer profiles

🤔What is it: Influencity can help you categorize creators into lists, track their performance, write personalized notes, and more.

🆓 Free trial: Yes

💵 Price: Influencity doesn’t share pricing information on their website. But G2 lists three pricing editions ranging from $318 – $798+ per month.

📱 Platforms: Instagram, TikTok, Twitch, YouTube

💪 Top features:

• Build a clearer understanding of your influencer partners and enable more personalized conversations by updating contact records with custom properties (like interests and clothing size).
• Create lists of two or more influencers to view combined KPIs and see the percentage of shared and unique followers each influencer brings to the list.
• Leverage 20+ data points for analyzing and vetting influencers, including fake followers, top mentions and hashtags, and audience age, location, and reachability.

Influencity’s influencer relationship management platform helps you keep track of all the little details that are so crucial to building stronger, mutually beneficial partnerships with influencers – like their product preferences and sizing information. Not only does it strengthen your influencer relationships, but it also saves you a ton of time. 

👎 Potential drawbacks: Influencity can’t automatically track data from Instagram Stories and YouTube Shorts, so you’ll have to ask your influencer partners to share it themselves. Which can be pretty time-consuming at scale.

🤝Used by: Air France, Pernod Ricard, Samsung

✨Review score: ★ 4.6/5 (G2), ★ 4.8/5 (Product Hunt), ★ 4.2/5 (Capterra)

📣Testimonial: “I love the immense amount of data aggregation on any given influencer or creator cross-platform.” – Michael Muse, Integrated Marketing Strategy Director

14. Storyclash

🥇 Best for: Integrating existing contact details and campaign data

🤔 What is it: Storyclash positions itself as an AI-powered influencer marketing platform. Its features span influencer recruitment, market research, and reporting – but it really stands out for its influencer management functionality.

🆓 Free trial: No

💵 Price: Paid plans start at €750 per month.

📱 Platforms: Facebook, Instagram, TikTok, YouTube

💪 Top features:

• Add existing campaign data and contact information to Storyclash by uploading your own files.
• Enhance your influencer profiles with customizable fields, labels, tags, and notes.
• Easily edit influencer information with Storyclash’s drag-and-drop functionality.
• Use the campaign planning dashboard to see which influencers have been contacted and which have replied.

Influencer management tools can often be a little restrictive. Not Storyclash, though. Its influencer profiles are super simple to edit, giving you the convenience of a spreadsheet but without all the associated clutter and errors. Plus you can add pre-existing contact details and contact data for individual influencers by uploading external files.

👎 Potential drawbacks: There’s no way to pay your influencer partners through Storyclash. So you’ll have to use a third-party platform like PayPal, making for a less streamlined experience.

🤝 Used by: ADIDAS, Ford, Vodafone

✨ Review score: ★ 4.4/5 (G2), ★ 4.8/5 (Capterra)

📣 Testimonial: “We've found hundreds of super-fit influencers and implemented campaigns.” – Zeynep Doygun, Marketing Lead at Trendyol

15. MightyScout

🥇 Best for: Tracking influencer campaign progress and results

🤔 What is it: MightyScout handles most elements of the influencer marketing journey. But, like Storyclash, influencer relationship management is its strongest suit.

🆓 Free trial: Yes

💵 Price: Paid plans range from $99 – $749 per month

📱 Platforms: Instagram, TikTok, YouTube

💪 Top features:

• Use the campaign analytics tools to track the number of influencers who have (and haven’t) posted, plus how many pieces of content have been shared, links clicked, sales generated, and more.
• Streamline the influencer gifting process by generating tracking links and automatic status updates.
• Automatically track Instagram Stories, posts, Reels, TikToks, and YouTube videos.
• Access insights on an influencer’s followers, including top countries, cities, gender ratio, and age range.

MightyScout feels less like a dedicated influencer marketing CRM than Influencity or Storyclash. But its analytics tools make it easy to track the status of ongoing campaigns – including the number of influencers who haven’t posted their content yet.

👎 Potential drawbacks: MightyScout doesn’t support influencer payments, so you’ll need an additional tool for this.

🤝 Used by: Craft, Lancôme, WHOOP

✨ Review score: ★ 4.7/5 (Capterra)

📣 Testimonial: “It would take 10 people to do the work if we didn’t have MightyScout. I would have quit my job if we hadn’t gotten this tool.” – Kiah Zellner-Smith, Multimedia Marketing Manager at IES Abroad

Features to look for in influencer marketing tools

Different brands have different needs. Some might only need a scalable way to search for influencers; others just want a low-cost outreach tool. However, if you’re serious about growing your influencer program, sooner or later you’re going to need all of the following features:

• Large influencer database: The more influencer profiles a platform contains, the more scalable it’ll be. The largest platforms have 350+ million influencers, whereas some only feature a few thousand.

• Influencer outreach at scale: Your influencer platform should support bulk sending and personalization. And, ideally, it should integrate with your existing email account.

• Detailed influencer analytics (with no opt-ins): To save time vetting influencer profiles, you need to analyze them without having to reach out first. Platforms like Modash give you instant access to audience locations and demographics, performance metrics, past brand sponsorships, and more – all in just a few clicks.

• Relationship management tools: Your influencer marketing platform should be a single source of truth for all your influencer relationships, covering past conversations, past campaigns, links, and more.

• Campaign and content tracking: Prioritize platforms that automatically track live influencer content – including Stories – and pull in crucial performance data around clicks, sales, and revenue.

• Influencer payments: Sure, you could just pay all your influencers through PayPal. But it’s easier (and often cheaper) to automate the process through your influencer marketing platform.

While you can find dedicated tools to handle each individual feature, the cheapest and most efficient solution is to use an end-to-end influencer marketing platform like Modash.

Scale your influencer marketing program with Modash

Sure, Modash isn’t the only end-to-end solution, but our feature set makes us the standout choice for any brand with a Shopify store. With Modash, you can…

• Streamline influencer product orders, create promo codes, manage links, and track clicks and redemptions using our market-leading Shopify integration
• Search a huge database of 350+ million influencers across Instagram, TikTok, and YouTube
• Use our smart influencer marketing inbox to access high-value influencer data (like previous brand collabs, performance metrics, personalized notes, and more)
• Save time with automated content tracking for all content formats, even Stories
• Enjoy our affordable pricing, full-feature free trial, and optional ability to pay month by month rather than commit to an annual contract

See for yourself by trying Modash for free!

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