10 Influencer Management Tools to Streamline Your Work

March 19, 2024
12 min
Rochi Zalani
Content Writer, Modash
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It’s easy to maintain spreadsheets and track everything manually when collaborating with a handful of influencers. But what happens as you grow and want to scale your creator marketing efforts efficiently without compromising quality?

You start looking for an influencer management software that reduces and automates the manual, tedious tasks on your to-do list. Here are the top ten creator management tools you should evaluate.

1: Modash

Best for getting an all-in-one influencer marketing hub

Core management-related features:

  • Gmail integration gives you an "influencer-only" email inbox, showing you all the conversations with full context
  • Monitor and collect all live influencer content automatically (including Instagram Stories!)
  • Create lists to segment and organize your influencers, and keep the full team on the same page

Free trial: yes, for 14 days.

Pricing: plans start at $99/month (paid annually) or $120/month (paid monthly).

Using Modash adds a ton of efficiency to your daily influencer marketing work. While (mostly) not needing to even switch tabs. It enables you to discover every influencer on Earth with 1k+ followers (that’s 250M+ creators!), thoroughly analyze their profile, reach out to them, and keep track of your live content.

As you scale your influencer outreach or even increase the number of creator partners, you’ll find it gets increasingly difficult to “remember” what was already discussed with creators. Modash’s Gmail integration enables you to get the full context of past conversations and the influencer’s audience & performance data in a jiffy.

All you have to do is find relevant influencers, add them to a list, and start a conversation with them. No memory jogging required.

Not just this: Modash will track and collate all influencer content for you via its monitoring tool. You can capture every creator collab post and get alerted if there’s not a proper ad disclosure — without asking influencers to authenticate their profiles. Tell Modash which content to collect (and from who), and it'll do it for you automatically.

Lastly, Modash will also help you cut your “update the spreadsheet” time. How?

  • You can save influencers to a list in two clicks — whether it’s for a specific campaign, size, or market. Creator organization becomes a breeze.
  • You and all your team members can assign/view the “Status” of an influencer relationship (Outreach, Negotiating, Hired, etc.) Adios, unreliable dropboxes on Excel and double-work.
  • You can upload all creator-related documents (like influencer contracts) to the influencer’s profile so nothing is ever lost in the mix.
  • You can attach labels to every influencer’s profile for sorting them even further or adding notes.

Take Modash for a spin at no cost.

2: Grin

Best for giving a mobile-first experience & elevating your product seeding efforts

Core management-related features:

  • Integrates with Gmail, Outlook, Slack, and PayPal to streamline communication and payment
  • Helps you keep a centralized records for every influencer partner
  • Centralized dashboard to view and track everything in one place
  • Create and send automated email sequences
  • Automatically tracks affiliate conversions

Free trial: not available.

Pricing: not publicly available. Custom-quoted.

Grin is a well-known name in the influencer marketing space. It’s an all-in-one influencer marketing tool that’s easy and intuitive to use.

For relationship management elements, Grin covers all the basic grounds: you can assign tasks to teammates, track outreach open/response rates, streamline the content approval process, and measure influencer performance.

What stands out in Grin though, is its mobile-first experience. Many creators are on the go and often work entirely from their phones. Grin’s handy and intuitive mobile dashboard ensures their overall experience with your brand isn’t compromised.

Another thing I like is Grin’s product seeding feature. You can give influencers a choice in which products they want from your catalog and send products without ever leaving the tool. The option to choose relevant products starts the relationship on the right foot without a ton of heavy-lifting from your end.

Three things to note (that might make you hunt for Grin alternatives):

  • Grin doesn’t have a mobile app yet. So, while they promise a good mobile experience, it’s not entirely seamless.
  • Grin relies on first-party data — so every creator you collaborate with has to connect their social media accounts to Grin for you to track their performance. This might cause additional friction for your creator partners.
  • Grin is expensive. Although the pricing isn’t publicly available, you can expect to pay $25k per year. And there are only annual contracts.

3: Upfluence

Best for integrating ChatGPT into your workflow

Core management-related features:

  • Integrates with Gmail, Outlook, and ChatGPT to make communication quick and seamless
  • Pre-designed email and contract templates to whip up an email script in an instant
  • One dashboard to track influencer lists, outreach stage, performance, applications, and more

Free trial: not available.

Pricing: not publicly available. Custom-quoted.

Upfluence has a hybrid agency and SaaS model — it has an influencer management tool and expert services if you’re looking to outsource creator marketing tasks.

In influencer relationship management (IRM) features, Upfluence shines due to its ChatGPT integration. You can use it to generate replies to influencer emails and craft outreach scripts. It also has several pre-designed email and contract templates to make the process even more efficient.

Upfluence is also friendly in terms of payment since it’s compatible with 69 countries, including the U.S., E.U., and Canada.

But if you compare Upfluence to Grin, one con is similar: the lack of a large variety of influencers. Upfluence vets influencer profiles and adds a limited number to their database. You’ll likely need an Upfluence alternative for influencer discovery.

4: Aspire

Best for setting up incentivized payment options for your creators

Core management-related features:

  • Build branded landing pages
  • Set up a structured approval process
  • Get content rights with pre-built terms
  • Create structured workflows to automate manual tasks
  • Incentivized payment options for high-performing creators

Free trial: not available.

Pricing: not publicly available.

Aspire is like Upfluence in terms of the hybrid agency and SaaS model. However, Aspire also has a separate creator discovery service if all you need to outsource is finding relevant influencers.

Regarding relationship management, it covers the basics well: you can set up workflows, use their templates with in-built content rights, and track creator performance accurately.

Aspire is better than others on this list in its incentivized payment options. Let’s say you want to incentivize your top-performing creators who bring the most sales by paying them a bonus. You can create incentive structures and reward influencers who give you the most ROI.

Aspire also doesn’t require your influencer partners to sign up on its platform. This is excellent because Aspire’s own creator database is quite limited — especially if you want to search outside the U.S. (which is why people often hunt for Aspire alternatives if they’re using it for discovery).

But still, if you compare Grin and Aspire, one disadvantage overlaps: both require creator authentication to enable performance tracking. Influencers have to link their social media accounts for you to get insights. This puts an additional burden on the creator.

5: Promoty

Best for having in-app chat with influencers

Core management-related features:

  • Beginner-friendly UI & UX
  • Chat with influencers within the Promoty app
  • Create customized boards for influencers & influencer content
  • Add labels and notes to each “card” to organize your campaigns

Free trial: available for up to 10 influencer analyses.

Pricing: plans start at $145/month. But you need to be on the Expert plan for integrating your email — which starts at $297/month.

Promoty is the Trello of influencer management software. Most tools function with a centralized “dashboard,” but Promoty functions in “boards.” You can create a board for influencers, creator content, campaigns, and more. Within these boards, there’s the option to add labels, notes, reminders, etc.

But what sets Promoty apart is its influencer chat option. You can reach out to influencers via their email and chat within Promoty itself.

  • If they have the Promoty app, they can reply directly.
  • If not, once they reply to your email, you still see the response in Promoty’s app.

This streamlines the communication within the app itself and gives you one less thing to track on another tab. Plus: you can see your notes on the influencer right within the app while you’re talking to them.

The disadvantage is Promoty isn’t as advanced as the other apps on this list in measuring influencer performance. You can track individual post performance and influencer metrics, but that’s pretty much it. There’s no option to track sales or set up custom metrics like CPM. Contracts can be uploaded in Promoty, but there’s no template or streamlined process within the tool to accomplish this task.

Overall, Promoty is beginner-friendly and is an excellent choice if you just want to move away from spreadsheets and don’t care about hardcore reporting. But it won’t be the right tool as your company matures its influencer marketing strategy.

6: Traackr

Best for in-depth influencer performance analysis

Core management-related features:

  • Deep insights into influencer content performance
  • Can pay influencers from over 215 countries & currencies
  • Segment influencers into various groups to improve management efficiency
  • Detailed metrics on influencer spending, campaign costs, and creator impact

Free trial: not available.

Pricing: not publicly available. Custom-quoted.

Traackr is an influencer marketing platform that best suits enterprises. It can do everything from finding influencers to measuring their performance.

With regards to creator relationships, it checks off all the “required” boxes — like setting workflows for content approvals, tracking influencer content & its impact, and paying creators within compliance on time.

Where it exceeds expectations is the analysis department. If you have a large number of influencer partners, Traackr will help you create custom groups to segment them by size, campaign, location, performance, etc. Within each group, every creator will get a “card” of their details, relationship manager, tasks, communication, and more.

You can track how much you spend on each influencer, their individual performance, which type of content (Stories vs. Reels, for example) performs best from their account, and other incredible insights.

These nuggets can help you build a stronger relationship with your creator community, negotiate with ease, always be up-to-date on every creator’s activity, and guide future collaborations.

But there are certain drawbacks which might lead you to look for Traackr alternatives:

  • The tool is expensive and not easy to use. There’s definitely a learning curve involved in utilizing Traackr to its full potential.
  • You’ll often need to request Traackr to add your influencer partners to their database for tracking influencer performance and communication. This process can be slow and arduous. Plus: influencer metrics will take some time to populate.

7: CreatorIQ

Best for giving a top-notch onboarding experience to your creators

Core management-related features:

  • Create on-brand campaign landing pages
  • Build a branded onboarding portal to avoid any recruitment friction
  • Make personalized email templates to improve communication efficiency
  • Centralized dashboard where influencers can see all details about a campaign
  • An easy-to-use single content repository to help you track every influencer content (and repurpose it)

Free trial: not available.

Pricing: not publicly available.

CreatorIQ is another all-in-one influencer marketing platform that houses all things influencer marketing — including discovery, analysis, outreach, and reporting.

Specifically for relationship management, its onboarding feature is excellent. You can send influencer partners an onboarding link — which contains a customized questionnaire. The information creators add here is automatically added to their profile in your dashboard.

You can ask for basic influencer metrics like engagement rate, target demographics, etc., or you can also ask for campaign/business-specific information like which products they like from your catalog, their size (if applicable), their skin type, etc. This is also the perfect space to lay down your expectations and store their birthday, anniversary, favorite color/snack, etc.

The information your creator partner fills in shows in their profile in blue. Onboarding is often a tedious part of the influencer relationship management process. CreatorIQ’s feature ensures you collect and store all the information you need right at the beginning.

CreatorIQ is basic in all other influencer management departments — you can approve content, set up workflows, integrate email, etc. You might hunt for CreatorIQ alternatives because it requires influencers to authenticate their social media account for you to track their performance.

8: Brandchamp (formerly CrewFire)

Best for enriching your ambassador relationships

Core management-related features:

  • Automatically issue rewards in the form you prefer — discounts, products, or cash
  • Design a personalized reward structure for your ambassador program
  • Create social activities ambassadors can complete to win rewards
  • Build branded referral links your ambassadors can share online

Free trial: not available.

Pricing: plans start at $520/month for up to 350 ambassadors.

Brandchamp is a good tool if you’re creating a brand ambassador program and aim to improve your ambassador relationships. It doesn’t help you find influencers or do outreach — it’s purely an ambassador relationship management tool.

You can do basic tasks like tracking and storing influencer content, but it also has advanced features — like building a custom rewards structure for different tiers of your ambassador program.

If you manage a large number of ambassadors (like Deeper Sonars!), Brandchamp is an excellent tool to set up custom rewards, referral links, discount codes, and track ROI. You can even design social media activities you’d like your ambassadors to complete and give them points when they’re done.

The cons of this brand ambassador software is it gets more and more expensive as you scale and all ambassador recruitment is still on you — you can set up an ambassador application, but it’s your job to sift through them and onboard ambassadors.

9: #paid

Best for outsourcing most of the management tasks

Core management-related features:

  • Content approval before any influencer post gets published
  • Automated workflows to streamline every step of the process
  • Team of experts to ensure your campaign goes live on schedule
  • Measure how your campaigns are performing compared to your competitors

Free trial: not available.

Pricing: not publicly available.

#paid is a creator marketplace. It’s the perfect choice if you’re looking for vetted creators and assistance in running your influencer marketing campaigns.

In relationship management, a dedicated expert is assigned to you. This person is the middleman between you and the creator — handling content approvals, timelines, contracts, briefs, and everything else.

Similarly, the expert form #paid will also take care of looping you in on campaign performance and strategies for future growth. If you’re looking to outsource most of the management for your influencer partners, #paid might be the right choice — although it means taking away the personal touch with your influencer partners.

But remember #paid isn’t a great influencer search tool. Why? It vets every influencer in its database, which limits the total number quite a bit. You aren’t searching for best-fit creators in the world, just the influencers who signed up at #paid.

10: Influencity

Best for forecasting a campaign’s results

Core management-related features:

  • Build email templates
  • Save all social channels of an influencer
  • Create various views to segment and group influencers
  • Assign tasks to teammates and manage influencer collaborations as a team

Free trial: 7 days.

Pricing: plans start at $168/month, but you can only store 100 influencers and analyze 30 creator profiles in the Basic plan. There’s an option to create your own bundle so you can nitpick exactly what you need from Influencity and not pay for the rest.

Influencity is an influencer marketing tool that lets you search for influencers, reach out to them, and manage campaigns.

In relationship management, Influencity meets almost all the requirements: you can connect influencer profiles, track creator performance, write personalized notes, categorize creators into lists, and more.

What stands out about Influencity is that it can estimate how an influencer would perform based on their current performance metrics and the tasks they are assigned. The data is calculated based on a creator’s current engagement rate and number of followers. Influencity forecasts the earned media value (EMV) and total interactions. It can also predict performance by social network (by combining the reach, engagement metrics, and tasks of all influencers under one platform).

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The predictions are rough estimates, so they might not hit the mark every time. But they’re good to know numbers to ensure you meet your ROI.

⚠️ Note: don’t get confined by the numbers Influencity forecasts. Their formulas aren’t 100% fit for the nuances of the real world. You can outperform or underperform the predictions for various reasons — the number Influencity sprouts shouldn’t be your benchmark.

You’ll likely search for Influencity alternatives fast when you scale your influencer marketing efforts. Why? It comes with limited integrations (bad fit for product seeding and getting all-rounded data for reporting) and there’s some options missing — like content approvals. (Yes, you can create workflows, but you have to manually check-off the influencer’s tasks too.)

A software can only do so much

An influencer management software can help you improve your efficiency. And even share data, reminders, and notes that’ll enable you to thrive. But it can’t replace the human touch of actually communicating with your influencers, taking out the time to appreciate them, and truly understanding their needs.

Looking to dig deeper on how to develop solid influencer relationships? Check our ultimate guide on influencer management. It goes beyond tools and discusses how you can make your creator partners feel valued, engaged, and motivated to partner with you.

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