LSKD Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 9.6k pieces of influencer content sponsored by LSKD over the last 12 months.
This report breaks down where & how LSKD invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with LSKD, see here: LSKD influencers.
Influencer activity throughout the year
LSKD's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
LSKD's influencer activity by month
Number of sponsored posts
LSKD's influencer output appears relatively consistent throughout the year, averaging about 783 sponsored posts per month. April recorded the highest volume at 992 posts (27% above average), while November was the quietest at 620 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of LSKD's sponsored influencer collaborations break down by social platform:
- Instagram: 6.5k posts (68%)
- TikTok: 2.9k posts (30%)
- YouTube: 192 posts (2%)
LSKD's influencer activity by platform
Share of sponsored content by social network
Content format by platform
Share of all sponsored posts.
Instagram influencer marketing is a clear focus for LSKD.
Here are 3 examples of LSKD's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
ej_mangilit x LSKD
Influencer bio
▫️Official HYROX North American Ambassador ▪️Functional Fitness Enthusiast ▪️ @hyroxamerica @team.myzone
Collaboration metrics
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sallyrunssydney x LSKD
![TikTok post by @sallyrunssydney for LSKD. Caption reads: @LSKD - obsessed and comfortable is a huge [...].](https://images.od.modash.io/0596af81ac4c4cbcf39b2c56f0d680f75de514c3)
Influencer bio
Insta: sallyatherton✌🏼Avid Runner🏃🏼♀️Student Paramedic 🚑 Mara PB 3 hrs 23 mins.. Half Mara PB 1 hr 31 mins! sallyrunssydney@hotmail.com ✉️
Collaboration metrics
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KathrynMueller x LSKD
![YouTube post by @KathrynMueller for LSKD. Caption reads: [...] brands Aoxjox and Ingia, and a revisit to....](https://images.od.modash.io/d71d553fa2b761c68cdfeba6e5e477ce8ff3550e)
Influencer bio
My name is Kathryn Mueller, and I’m a 28-year-old dentist who loves all things fitness, fashion, and lifestyle! I believe in always giving my 100% honest opinion to you guys at all times, so you can always trust that what I say is what I actually believe! I am a huge saver, so I’m always trying to make videos to save you all as much money as possible while still looking cute! On my channel, you’ll find activewear reviews, fitness-related content, and occasional vlogs and science-related videos!
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 67%
- Posts: 33%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers LSKD are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
LSKD's influencers average views (Instagram)
Based on each influencer's average views per post
LSKD's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (238.9k avg views/post):
itsemflynn x LSKD
![Instagram post by @itsemflynn for LSKD. Caption reads: [...] Leggings are the Fusion leggings from @lskd....](https://images.od.modash.io/ebcd6ba93f6515f42fb4b74c6940d59fc41f4b47)
Influencer bio
nova scotia, canada 🌊 cubicle dweller ✶ chronic outfit repeater rotating through hobbies and hyperfixations 💌 itsemflynn@gmail.com
Collaboration metrics
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And here is another example with a smaller creator on Instagram (9.6k avg views/post):
sammyweberrr x LSKD
![Instagram post by @sammyweberrr for LSKD. Caption reads: [...] get yourself a big boy like Bear Dog @lskd....](https://images.od.modash.io/fba6ea427300e0775c2645dbd7449103918f4f1c)
Influencer bio
Stay a while!
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
LSKD's repeat partnerships
Out of 2.4K unique influencers in our dataset, 217 of them (9%) posted content for LSKD in 3 or more separate calendar months. The most consistent partner is @abbeyhallfitness, who has collaborated across 13 months with 101 total posts.
Here are 3 examples of LSKD's repeat influencer partnerships, with links to the sponsored content.
abbeyhallfitness x LSKD
![Instagram post by @abbeyhallfitness for LSKD. Caption reads: @lskd x @tiaclair1 👀⭐️🐐❤️🔥👑 A [...].](https://images.od.modash.io/1779f41fbc091474eae59fd0180520916c5d7f4b)
![Instagram post by @abbeyhallfitness for LSKD. Caption reads: [...] that! ❤️🔥🚀 📸 @beccie.tsao @lskd #lskd....](https://images.od.modash.io/90461b86163ecbf76317b37deaaa2177423f3acb)
isabella.sievers x LSKD
![Instagram post by @isabella.sievers for LSKD. Caption reads: [...] possible, one mum at a time. @lskd 💙 dc....](https://images.od.modash.io/d0e2d16497d92dbe19edbed85f30bc3032af75f3)
![Instagram post by @isabella.sievers for LSKD. Caption reads: [...] of me 🤣🤣 🎒Backpack from @lskd discount:....](https://images.od.modash.io/53c710c04e9389a4e61642629e5031c87cb63717)
![Instagram post by @isabella.sievers for LSKD. Caption reads: [...] 🫶🏼 As always Running in @lskd ⚡️discount:....](https://images.od.modash.io/6920921c2f0fa77eb66b7459e3a03a46ccf0659c)
crossthick x LSKD
![Instagram post by @crossthick for LSKD. Caption reads: [...] How I actually got sponsored by LSKD ✨ •....](https://images.od.modash.io/88a15a88fa6151ef5051215c607f8ef9088a2f0e)
![Instagram post by @crossthick for LSKD. Caption reads: [...] How I actually got sponsored by LSKD ✨ •....](https://images.od.modash.io/7b4ceaf3583591cac00fed94292433cba9e20000)
![Instagram post by @crossthick for LSKD. Caption reads: [...] guy 🥹🤍 • 1% better every day @lskd •....](https://images.od.modash.io/d7cab47fc03f5b0caabf078c5b5e223e2fce889b)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where LSKD had the most influencer activity. 46.3% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Australia (24%)
- United Kingdom (8.1%)
- New Zealand (4.4%)
LSKD's influencer activity by market
Here is another example of LSKD collaborating with an influencer in United States.
sarah_g1303 x LSKD
LSKD's influencer activity vs. related brands
LSKD competes directly with Gymshark and YoungLA in performance-driven gym apparel, with similar dependence on fitness creators, athlete ambassadors, and community-led drops.
Total influencer content
LSKD vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Gymshark leads with 36.3K sponsored posts, significantly outpacing YoungLA (16.2K posts) and LSKD (9.6K posts). Across all three brands, the average volume is 20.7K posts, indicating mature, scaled influencer programs. Gymshark has several times more total posts than LSKD and YoungLA.
By social platform
LSKD vs. related brands influencer activity (by social platform)
Sponsored posts by platform
LSKD leads on Instagram, while Gymshark has the most activity on TikTok and YouTube. The gap is most notable on TikTok, with Gymshark at 27.4K, YoungLA at 9.6K, LSKD at 2.9K posts. Gymshark's activity is particularly concentrated on TikTok. Gymshark has several times more TikTok and YouTube posts than LSKD and YoungLA, while Instagram post counts are similar across all three brands.
By geographical market
LSKD vs. related brands influencer activity (by country)
Estimated sponsored posts in LSKD's top markets
Gymshark has the highest estimated sponsored-post volume in United States (17K posts, 47.3%), United Kingdom (5.3K posts, 14.5%), France (2K posts, 5.5%), suggesting a Europe focus, while LSKD leads in Australia with 2.3K posts (24%), while YoungLA leads in Mexico with 988 posts (6.1%). Looking at United States specifically, the split is Gymshark at 17K posts (47.3%), YoungLA at 8.7K posts (53.6%), LSKD at 4.5K posts (46.3%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Gymshark's Influencer Marketing Strategy
- YoungLA's Influencer Marketing Strategy
- Daniel Wellington's Influencer Marketing Strategy
- zasuwasportswear's Influencer Marketing Strategy
- Meshki's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
Frequently asked questions
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