We analyzed 7.6k pieces of influencer content sponsored by LSKD over the last 12 months.
This report breaks down where & how LSKD invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with LSKD, see here: LSKD influencers.
LSKD's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
LSKD's influencer output appears relatively consistent throughout the year, averaging about 631 sponsored posts per month. April recorded the highest volume at 681 posts (8% above average), while February was the quietest at 402 posts.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of LSKD's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for LSKD.
Here are 3 examples of LSKD's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
⚡️2:51 marathoner / certified run coach ⚡️helping you run faster & have more FUN ⚡️ckruncoaching@gmail.com ⚡️run your next PR with me👇🏻👇🏻👇🏻
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Influencer bio
Get Cashback when you shop💰Download the app & get $20 off with code tiktokbonus
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Influencer bio
WELCOME!! :) Sharing my life as an athlete on and off the track! Trying to bring a smile to the world one vlog at a time (Every Sunday xx) Olympian | Australian Sprinter
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on Instagram, this is what it looks like:
💡 Related resource: How To Find Instagram Influencers.
For their top social platform (Instagram), here is a breakdown of the type of influencers LSKD are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
LSKD's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (3.5M avg views/post):
Influencer bio
HYROX ATHLETE 🫡 @rmr.training coach 💯 @lskd @lskd.usa HANNAHT15 👇
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (8.5k avg views/post):
Influencer bio
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Out of 2.1k unique influencers in our dataset, 174 of them (8%) posted content for LSKD in 3 or more separate calendar months. The most consistent partner is @lottiealicelamb, who has collaborated across 13 months with 40 total posts.
Here are 3 examples of LSKD's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where LSKD had the most influencer activity. 47.2% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of LSKD collaborating with an influencer in United States.
LSKD competes in performance and lifestyle activewear where community and athlete/creator partnerships drive brand affinity. Gymshark and Alo Yoga target similar training-to-lifestyle audiences and are leading benchmarks for influencer-led activewear growth.
Total sponsored posts tracked (last 12 months)
Gymshark leads with 89.7k sponsored posts, significantly outpacing Alo Yoga (32.7k posts) and LSKD (7.6k posts). Across all three brands, the average volume is 43.3k posts, indicating mature, scaled influencer programs. Gymshark has far more total posts than LSKD and Alo Yoga.
Sponsored posts by platform
Among these brands, Gymshark leads on Instagram, TikTok, and YouTube. The gap is most notable on Instagram, with Gymshark at 60.6k, Alo Yoga at 27.6k, LSKD at 5.5k posts. LSKD's activity is particularly concentrated on Instagram. On Instagram and TikTok, Gymshark has far more posts than LSKD and Alo Yoga.
Estimated sponsored posts in LSKD's top markets
Gymshark has the highest estimated sponsored-post volume in United States (47k posts, 52.3%), United Kingdom (12k posts, 13.2%), Mexico (3.2k posts, 3.6%), suggesting a North America focus, while Alo Yoga leads in Brazil with 1.8k posts (5.5%), while LSKD leads in Australia with 1.8k posts (23.2%). Looking at United States specifically, the split is Gymshark at 47k posts (52.3%), Alo Yoga at 14k posts (43.9%), LSKD at 3.6k posts (47.2%).
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
When you outgrow your mishmash of spreadsheets & free tools, try Modash. Find & email influencers, track campaigns, ship products & more - all in one place.