LSKD Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 4.2k pieces of influencer content sponsored by LSKD over the last 12 months.

This report breaks down where & how LSKD invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with LSKD, see here: LSKD influencers.

Influencer activity throughout the year

LSKD's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

LSKD's influencer activity appears to have tapered over the year, from 302 posts in January down to 212 in December. May was the busiest month at 748 posts, 114% above the monthly average.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of LSKD's sponsored influencer collaborations break down by social platform:

• TikTok: 2.7k posts (64.5%)
• Instagram: 1.4k posts (32.6%)
• YouTube: 124 posts (2.9%)

TikTok influencer marketing is a clear focus for LSKD.

Here are 3 examples of LSKD's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

leesh.brown x LSKD

leesh.brown

@leesh.brown

30 Jun, 26

209.8k

699

Once your incision is fully healed, silicone scar tape can be a simple addition to your recovery routine. ✨ It may help: • Soften and flatten your scar • Reduce redness • Ease itching and discomfort • Support your scar as it continues to heal For the best results, wear it consistently over the coming months and always apply it to clean, dry, fully healed skin. Every C-section scar tells a story of strength. Looking after it is just another way of looking after yourself. 💛 Always check with your healthcare provider before starting scar treatments, especially if you’re unsure whether your incision has fully healed. #csection #csectionrecovery #postnatal #scar

Influencer bio

Postnatal Coach | Exercise | Nutrition | Education 1000+ mums coached Founder @bondi.mums @strongmums.australia ALEESHA-LSKD @lskd

Collaboration metrics

Post views209.8k

Post EMV $6.4k

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sallyrunssydney x LSKD

sallyrunssydney

@sallyrunssydney

08 Mar, 26

1.6M

1.7k

@LSKD - obsessed and comfortable is a huge [...]

Influencer bio

Insta: sallyatherton✌🏼Avid Runner🏃🏼‍♀️Student Paramedic 🚑 Mara PB 3 hrs 25 mins.. Half Mara PB 1 hr 31 mins! sallyrunssydney@hotmail.com ✉️

Collaboration metrics

Post views1.6M

Post EMV $32.1k

More influencer data

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Lottiealicelamb x LSKD

Lottiealicelamb

@Lottiealicelamb

11 Nov, 25

4.6k

171

[...] Trainer - Code: CHARLOTTEL Gym fits LSKD code: CHARLOTTEL saves 15% off My Trainers [...]

Influencer bio

Hybrid / Crossfit girl Mother to Hercules Building my way up one day at a time. Please like any videos you watch and subscribe to my channel, you can also follow me over on Instagram too for more inspiring and relatable fitness content @lottiealicelamb Love Charlotte

Collaboration metrics

Post views4.6k

Post EMV $155

More influencer data

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💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 49% of partnerships featuring creators averaging 1K-5K views, LSKD's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (157.7k avg views/post):

isabella.sievers x LSKD

isabella.sievers

@isabella.sievers

29 Jan, 26

4.1k

76

@LSKD discount: ISABELLA15 🩷 #lskd

Influencer bio

Full Time Mama/Part Time Everyday Athlete Baby #2 🤰🏻⏳ @LSKD ISABELLA15 20k on IG: isabella.sievers

Collaboration metrics

Post views4.1k

Post EMV $85

More influencer data

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And here is another example with a smaller creator on TikTok (8.3k avg views/post):

positivepaigey x LSKD

positivepaigey

@positivepaigey

10 Apr, 26

276

40

ACCELERATE COCOA POWDER COLLECTION 🤎🤍 @LSKD #lskd #lskdrunning

Influencer bio

PAIGE VICKERY twenty two | aus hello beautiful human your mental health matters. you are loved 💛

Collaboration metrics

Post views276

Post EMV $8

More influencer data

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LSKD's repeat partnerships

nancy_hdzz x LSKD

nancy_hdzz

@nancy_hdzz

16 Jun, 26

1.4k

124

[...] #motherhood @Bloom Nutrition @LSKD

nancy_hdzz

@nancy_hdzz

18 Jan, 26

1.2k

224

[...] #runningmotivation #birthday @LSKD @Bloom Nutrition

nancy_hdzz

@nancy_hdzz

15 Jul, 26

1.2k

148

[...] outfit motivates me so much @LSKD 🩷 #productivemorningvlog #sahm [...]

g.racesingleton x LSKD

g.racesingleton

@g.racesingleton

24 May, 26

13.6k

1k

[...] tomorrow tuesday 26th May @6pm @LSKD sale goes live & all profits [...]

g.racesingleton

@g.racesingleton

14 Apr, 26

6.8k

349

[...] bra launch tonight at 5pm!! @LSKD GRACES to save🩷🤎

g.racesingleton

@g.racesingleton

09 Jul, 26

5.5k

408

@5pm!! so run because i fear the pink rose colour is going to be SNATCHED up🩷🤎

briannathrossell x LSKD

briannathrossell

@briannathrossell

28 Jun, 26

20.2k

355

[...] to run is ON 🤟 Top & tights @LSKD 15% off discount code: BRIANNA

briannathrossell

@briannathrossell

04 Aug, 26

18k

705

[...] we are tracking well 🙏 @LSKD sports bra launch VERY soon

briannathrossell

@briannathrossell

19 Sep, 25

4.3k

120

[...] Head to toe in my favourite @LSKD #lskd

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• Australia (27.9%)
• United Kingdom (10.4%)
• New Zealand (5.8%)

Here is another example of LSKD collaborating with an influencer in United States.

sarah_g1303 x LSKD

sarah_g1303

@sarah_g1303

09 Jan, 26

293.3k

12.5k

She is the fit✨ #running #runnergirl #lskd #lskdcreator #runningvest @Brooks Running [...]

LSKD's influencer activity vs. related brands

LSKD competes directly in performance streetwear and gym apparel with Gymshark and YoungLA, sharing the same lifting-focused creator ecosystem and community-driven product drops.

Total influencer content

Gymshark leads with 39.6k sponsored posts, notably outpacing YoungLA (32.2k posts) and LSKD (4.2k posts). Across all three brands, the average volume is 25.3k posts, indicating mature, scaled influencer programs. Gymshark and YoungLA have each published over 32,000 posts, while LSKD has 4,241.

By social platform

Among these brands, YoungLA leads on Instagram and YouTube and Gymshark leads on TikTok. The gap is most notable on TikTok, with Gymshark at 27.4k, YoungLA at 8.9k, LSKD at 2.7k posts. YoungLA's activity is particularly concentrated on Instagram. On Instagram, YoungLA has 23,105 posts, which is far more than Gymshark’s 12,058 and LSKD’s 1,382.

By geographical market

Gymshark has the highest estimated sponsored-post volume in United States (20k posts, 51.7%), United Kingdom (7.1k posts, 17.9%), Canada (1.3k posts, 3.3%), suggesting a North America focus, while YoungLA has the highest estimated sponsored-post volume in Mexico (1.9k posts, 5.9%), India (1.6k posts, 5%), while LSKD leads in Australia with 1.2k posts (27.9%). Looking at United States specifically, the split is Gymshark at 20k posts (51.7%), YoungLA at 20k posts (61.9%), LSKD at 1.8k posts (42.7%).