LSKD Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 279 pieces of influencer content sponsored by LSKD over the last 12 months.
This report breaks down where & how LSKD invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with LSKD, see here: LSKD influencers.
Influencer activity throughout the year
LSKD's influencer campaigns are active year-round with notable month-to-month fluctuation. The two charts below show month-by-month data for:
- Total sponsored posts tracked
- Total views those posts generated
LSKD's influencer activity by month
Number of sponsored posts
LSKD's influencer output appears relatively consistent throughout the year, averaging about 23 sponsored posts per month. May recorded the highest volume at 37 posts (61% above average), while December was the quietest at 15 posts.
LSKD's influencer activity by month (views)
Total views on sponsored video posts
March generated the most views at 837.7k, while June recorded the least at 53.7k. Across all tracked posts in the 12-month window, average views per post were 12.7k. Interestingly, the highest-view month (March) does not align with peak post volume (May), which could indicate performance differences across months. The top-performing tracked post, by @rachelmayyyy, generated 537.7k views.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of LSKD's sponsored influencer collaborations break down by social platform:
- TikTok: 213 posts (76.3%)
- Instagram: 60 posts (21.5%)
- YouTube: 6 posts (2.2%)
LSKD's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for LSKD.
Here are 3 examples of LSKD's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
mariahhairl x LSKD
![Instagram post by @mariahhairl for LSKD. Caption reads: [...] master my handstand as well.
Top from....](https://images.od.modash.io/ce7cae0446b8edf2115c492af3059fd79b3495e3)
Influencer bio
Beginner Calisthenics | Running 1% Better Everyday Legion code MARIAH | Prozis code MHAIRL10 📧 hairl.management@gmail.com
Collaboration metrics
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rachelmayyyy x LSKD
![TikTok post by @rachelmayyyy for LSKD. Caption reads: [...] accessory. Which one is your favorite ?....](https://images.od.modash.io/383bf19a090385fcabb8fd2be2f431a85d51a3e6)
Influencer bio
I like to run 26.2 x3 next: Boston Marathon 🇨🇦living in CA 🇺🇸
Collaboration metrics
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MiaGross x LSKD
Influencer bio
WELCOME!! :) Sharing my life as an athlete on and off the track! Trying to bring a smile to the world one vlog at a time (Every Sunday xx) Olympian | Australian Sprinter
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 98.1%
- Carousels: 1.9%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers LSKD are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
LSKD's influencers average views (TikTok)
Based on each influencer's average views per post
With 46.6% of partnerships featuring creators averaging 1K-5K views, LSKD's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (53.9k avg views/post):
bbbelleeeeee x LSKD
Influencer bio
keep going, growing, & showing up ˚ ༘ ೀ⋆｡˚ peer worker qld, aus
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.5k avg views/post):
ellieb.jacinta x LSKD
Influencer bio
email ~ elliebaker2011@hotmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
LSKD's repeat partnerships
Out of 160 unique influencers in our dataset, 15 of them (9%) posted content for LSKD in 3 or more separate calendar months. The most consistent partner is @briebenefit, who has collaborated across 6 months with 7 total posts.
Here are 3 examples of LSKD's repeat influencer partnerships, with links to the sponsored content.
briebenefit x LSKD
![TikTok post by @briebenefit for LSKD. Caption reads: [...] 10k pace + 400m jog x6) full @LSKD today bc....](https://images.od.modash.io/8401a5407886a5410fb1e0ee77e7e236482e8271)
izziegwilliams x LSKD
![TikTok post by @izziegwilliams for LSKD. Caption reads: [...] i’m short on time! Fit from @LSKD 💙....](https://images.od.modash.io/05d7d253ffdf4f8e53a366d7be53d95b1e493811)
![TikTok post by @izziegwilliams for LSKD. Caption reads: @LSKD the prettiest combo #netball [...].](https://images.od.modash.io/f37d33521bdba04b372391c487cdbcb7ac3c04ab)
![TikTok post by @izziegwilliams for LSKD. Caption reads: [...] in full swing, let’s get it 💜 #lskd #nz....](https://images.od.modash.io/5770f421578abc862fae200f2ec367bf4a159f38)
georgiestevenson x LSKD
![TikTok post by @georgiestevenson for LSKD. Caption reads: [...] in and hiding the bump 😂 @LSKD outfit....](https://images.od.modash.io/c7ab762df822f390b6c70a2edd6d25bd9e513ea6)
![TikTok post by @georgiestevenson for LSKD. Caption reads: [...] looking perfect 💗 We went to @LSKD Pacific....](https://images.od.modash.io/f8161a27d5ea08781416c109c55a07bc051c24b5)
![TikTok post by @georgiestevenson for LSKD. Caption reads: [...] loooooved setting up all of my LSKD pieces,....](https://images.od.modash.io/ed0d2cfb008d4f6a007de89798006a9d91ad7e54)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where LSKD had the most influencer activity. 59.8% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Australia (15.2%)
- New Zealand (5.8%)
- United Kingdom (5.5%)
LSKD's influencer activity by market
Here is another example of LSKD collaborating with an influencer in United States.
chandlerpowell x LSKD
![Instagram post by @chandlerpowell for LSKD. Caption reads: [...] Years ago, I was a sponsored by @lskd as an....](https://images.od.modash.io/1c8c446830fd00f3dbe61314c50c15bca35807cf)
LSKD's influencer activity vs. related brands
LSKD targets the performance and gym lifestyle market, directly overlapping with Gymshark and YoungLA for training-focused audiences. All three are heavily creator-powered and compete for share of voice in fitness creator communities.
Total influencer content
LSKD vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Gymshark leads with 11.2k sponsored posts, significantly outpacing YoungLA (1.7k posts) and LSKD (279 posts). Across all three brands, the average volume is 4.4k posts, indicating mature, scaled influencer programs. Gymshark has published far more total posts than LSKD and YoungLA.
By social platform
LSKD vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, Gymshark leads on Instagram, TikTok, and YouTube. The gap is most notable on Instagram, with Gymshark at 8.3k, YoungLA at 1k, LSKD at 60 posts. LSKD's activity is particularly concentrated on TikTok. On Instagram, TikTok, and YouTube, Gymshark has published far more posts than LSKD and YoungLA.
By geographical market
LSKD vs. related brands influencer activity (by country)
Estimated sponsored posts in LSKD's top markets
Gymshark has the highest estimated sponsored-post volume in United States (5.7k posts, 50.9%), United Kingdom (1.6k posts, 13.9%), Mexico (404 posts, 3.6%), suggesting a North America focus, while LSKD has the highest estimated sponsored-post volume in Australia (42 posts, 15.2%), New Zealand (16 posts, 5.8%), suggesting a Oceania focus. Looking at United States specifically, the split is Gymshark at 5.7k posts (50.9%), YoungLA at 1.1k posts (65.1%), LSKD at 167 posts (59.8%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 2 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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