LSKD Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 7.7k pieces of influencer content sponsored by LSKD over the last 12 months.
This report breaks down where & how LSKD invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with LSKD, see here: LSKD influencers.
Influencer activity throughout the year
LSKD's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
LSKD's influencer activity by month
Number of sponsored posts
LSKD's influencer output appears relatively consistent throughout the year, averaging about 641 sponsored posts per month. March recorded the highest volume at 884 posts (38% above average), while April was the quietest at 419 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of LSKD's sponsored influencer collaborations break down by social platform:
- Instagram: 5.2k posts (67.7%)
- TikTok: 2.4k posts (31.4%)
- YouTube: 73 posts (0.9%)
LSKD's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for LSKD.
Here are 3 examples of LSKD's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
court.marathon.runner x LSKD
![Instagram post by @court.marathon.runner for LSKD. Caption reads: [...] boot camp 🏋️♀️👏🏼 Thank you @lskd for....](https://images.od.modash.io/05b18b72e6bc1aee11924037da8aa8f07bcea179)
Influencer bio
🎖️2:51/1:19 🏃🏼♀️1:1 coaching & training plans 👩🍳cook up your perfect training plan ↓ 📧collabs: dominique@divisionmedia.co ⏱️ckruncoaching@gmail.com
Collaboration metrics
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shopbackau x LSKD
![TikTok post by @shopbackau for LSKD. Caption reads: [...] week 😘 @cottonon @sephora @AliExpress @LSKD....](https://images.od.modash.io/bad46db581ca585cc6784050ffd42ac79850693e)
Influencer bio
Get Cashback when you shop💰Download the app & get $20 off with code tiktokbonus
Collaboration metrics
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MiaGross x LSKD
Influencer bio
WELCOME!! :) Sharing my life as an athlete on and off the track! Trying to bring a smile to the world one vlog at a time (Every Sunday xx) Olympian | Australian Sprinter
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 65.3%
- Posts: 34.7%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers LSKD are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
LSKD's influencers average views (Instagram)
Based on each influencer's average views per post
LSKD's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (1.1M avg views/post):
jonsrunning x LSKD
![Instagram post by @jonsrunning for LSKD. Caption reads: [...] between peace and chaos. 🧘 Full Outfit:....](https://images.od.modash.io/7b5c54ef89d839d3e3f42dc7ad4318dd1cf37e7f)
Influencer bio
♾️ | Team @lskd.usa ✖️ | Sub 2:45 Marathon Runner 🇸🇪 | Chicago based student 📩 | Contact.jonsrunning@gmail.com
Collaboration metrics
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And here is another example with a smaller creator on Instagram (9.6k avg views/post):
irollwithsushiroll x LSKD
Influencer bio
✨️ SG | Glad that you're here 🧚♀️ TikTok: @irollwithsushiroll [24k] 📧 ongvic1602@gmail.com | DM @myprotein | VICTORIAOMP
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
LSKD's repeat partnerships
Out of 2.1k unique influencers in our dataset, 199 of them (9%) posted content for LSKD in 3 or more separate calendar months. The most consistent partner is @isabella.sievers, who has collaborated across 12 months with 132 total posts.
Here are 3 examples of LSKD's repeat influencer partnerships, with links to the sponsored content.
isabella.sievers x LSKD
![Instagram post by @isabella.sievers for LSKD. Caption reads: [...] possible, one mum at a time. @lskd 💙 dc....](https://images.od.modash.io/d0e2d16497d92dbe19edbed85f30bc3032af75f3)
![Instagram post by @isabella.sievers for LSKD. Caption reads: [...] 🫶🏼 As always Running in @lskd ⚡️discount:....](https://images.od.modash.io/6920921c2f0fa77eb66b7459e3a03a46ccf0659c)
![Instagram post by @isabella.sievers for LSKD. Caption reads: [...] a will, there’s a way. 💙💚in @lskd....](https://images.od.modash.io/7b2c746425a29286512b2fd05b26ae64de4949cc)
abbeyhallfitness x LSKD
![Instagram post by @abbeyhallfitness for LSKD. Caption reads: [...] they are damn cold! The new @lskd puffer....](https://images.od.modash.io/82fe832cbe0a8ef991db6ee47b3a9f6b8cc309eb)
![Instagram post by @abbeyhallfitness for LSKD. Caption reads: [...] start the new year! Thank you @lskd....](https://images.od.modash.io/f070045251770532e2493f2e58142a3dfeaeefa3)
anna.davey x LSKD
![Instagram post by @anna.davey for LSKD. Caption reads: [...] today 🥵 🎥 @tenillebazz13 💜 @lskd DC....](https://images.od.modash.io/bb6fb4471475d3b6fde6387c38964774f8a672de)
![Instagram post by @anna.davey for LSKD. Caption reads: [...] a bump 😅🙃 Happy Friday 💖 👗 @lskd DC....](https://images.od.modash.io/f6acba8351f539556e317e6c354bd5b5fcfd2d3e)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where LSKD had the most influencer activity. 50.5% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Australia (23.7%)
- United Kingdom (7.7%)
- New Zealand (3.4%)
LSKD's influencer activity by market
Here is another example of LSKD collaborating with an influencer in United States.
mariahhairl x LSKD
![Instagram post by @mariahhairl for LSKD. Caption reads: [...] master my handstand as well. Top from @lskd....](https://images.od.modash.io/ce7cae0446b8edf2115c492af3059fd79b3495e3)
LSKD's influencer activity vs. related brands
LSKD competes for performance street-to-gym apparel shoppers with Gymshark and YoungLA, which also build community through athletes and fitness creators. Their influencer strategies are comparable around training content, product drops, and affiliate programs.
Total influencer content
LSKD vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Gymshark leads with 37.7k sponsored posts, notably outpacing YoungLA (32.3k posts) and LSKD (7.7k posts). Across all three brands, the average volume is 25.9k posts, indicating mature, scaled influencer programs. Gymshark and YoungLA have posted several times more total content than LSKD.
By social platform
LSKD vs. related brands influencer activity (by social platform)
Sponsored posts by platform
LSKD leads on YouTube, while YoungLA has the most activity on Instagram and Gymshark has the most activity on TikTok. The gap is most notable on TikTok, with Gymshark at 24.8k, YoungLA at 8.7k, LSKD at 2.4k posts. YoungLA's activity is particularly concentrated on Instagram. On Instagram, YoungLA has posted several times more than Gymshark and LSKD, and on TikTok, Gymshark has posted around ten times more than LSKD.
By geographical market
LSKD vs. related brands influencer activity (by country)
Estimated sponsored posts in LSKD's top markets
YoungLA has the highest estimated sponsored-post volume in United States (21k posts, 63.8%), Brazil (1.8k posts, 5.5%), Mexico (1.7k posts, 5.4%), suggesting a North America focus, while Gymshark leads in United Kingdom with 5.9k posts (15.8%), while LSKD leads in Australia with 1.8k posts (23.7%). Looking at United States specifically, the split is YoungLA at 21k posts (63.8%), Gymshark at 20k posts (54.2%), LSKD at 3.9k posts (50.5%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Gymshark's Influencer Marketing Strategy
- YoungLA's Influencer Marketing Strategy
- Daniel Wellington's Influencer Marketing Strategy
- zasuwasportswear's Influencer Marketing Strategy
- Meshki's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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