We analyzed 16.9k pieces of influencer content sponsored by In Print We Trust over the last 12 months.
This report breaks down where & how In Print We Trust invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with In Print We Trust, see here: In Print We Trust influencers.
In Print We Trust's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
In Print We Trust's influencer posting pattern appears irregular, with notable fluctuations month to month. February saw the highest output at 2.1k posts (47% above the 1.4k monthly average), while May was the quietest at 40 posts.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of In Print We Trust's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for In Print We Trust.
Here are 2 examples of In Print We Trust's recent sponsored collaborations (one each for Instagram, TikTok).
Influencer bio
youtube: Jamina Wunderlich tiktok: fairyd0st jaminawunderlichh@gmail.com 🫶🏻 signed w/
Collaboration metrics
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Influencer bio
💌shaynehydn22@gmail.com canada
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
💡 Related resource: How To Find TikTok Influencers.
For their top social platform (TikTok), here is a breakdown of the type of influencers In Print We Trust are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 31.4% of partnerships featuring creators averaging 10K-50K views, In Print We Trust's strategy suggests cost-efficiency and engagement-focused partnerships. The 1K-5K views segment is also prominent at 25.8%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (6.1M avg views/post):
Influencer bio
24|CT living with FND & NES 🤍 life, looks, love, & little glimmers 🧸✨🌷 collabs 💌 avaonofreo@yahoo.com inprintwetrust.co ♡
Collaboration metrics
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And here is another example with a smaller creator on TikTok (9.8k avg views/post):
Influencer bio
😇💝🌞🌟🍯💐💄 insta: cambree.presley 💌: cambree@theviralistgroup.com
Collaboration metrics
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Out of 1.8k unique influencers in our dataset, 146 of them (8%) posted content for In Print We Trust in 3 or more separate calendar months. The most consistent partner is @izzy_hobsonn, who has collaborated across 12 months with 69 total posts.
Here are 3 examples of In Print We Trust's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where In Print We Trust had the most influencer activity. 34% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of In Print We Trust collaborating with an influencer in United States.
In Print We Trust sits closest to creators and consumers in the printing and photo/physical output space, making Phomemo a direct competitor in portable printing and labeling. Polaroid is a well-known brand in instant photo printing and analog-inspired outputs, overlapping in audience and product use-cases around tangible prints.
Total sponsored posts tracked (last 12 months)
In Print We Trust leads with 16.9k sponsored posts, significantly outpacing Polaroid (770 posts) and Phomemo (763 posts). Across all three brands, the average volume is 6.1k posts, indicating mature, scaled influencer programs. In Print We Trust has posted far more overall than Phomemo and Polaroid.
Sponsored posts by platform
In Print We Trust leads on Instagram and TikTok, while Phomemo leads on YouTube. The gap is most notable on TikTok, with In Print We Trust at 15.2k, Polaroid at 235, Phomemo at 143 posts. In Print We Trust's activity is particularly concentrated on TikTok. In Print We Trust posts far more on TikTok, while all three brands have a similar number of posts on Instagram and very few on YouTube.
Estimated sponsored posts in In Print We Trust's top markets
In Print We Trust has the highest estimated sponsored-post volume in United States (5.7k posts, 34%), United Kingdom (3.8k posts, 22.2%), Mexico (828 posts, 4.9%), suggesting a North America focus, while Phomemo leads in Brazil with 81 posts (10.6%), while Polaroid leads in Japan with 58 posts (7.5%). Looking at United States specifically, the split is In Print We Trust at 5.7k posts (34%), Polaroid at 336 posts (43.6%), Phomemo at 225 posts (29.5%). In Print We Trust's strength in United States and United Kingdom may indicate a home-market focus, while Phomemo shows broader regional investment.
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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