We analyzed 15.9k pieces of influencer content sponsored by In Print We Trust over the last 12 months.
This report breaks down where & how In Print We Trust invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with In Print We Trust, see here: In Print We Trust influencers.
In Print We Trust's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
In Print We Trust's influencer output appears relatively consistent throughout the year, averaging about 1.3k sponsored posts per month. January recorded the highest volume at 1.9k posts (43% above average), while April was the quietest at 604 posts.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of In Print We Trust's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for In Print We Trust.
Here are 2 examples of In Print We Trust's recent sponsored collaborations (one each for Instagram, TikTok).
Influencer bio
youtube: Jamina Wunderlich tiktok: fairyd0st jaminawunderlichh@gmail.com
Collaboration metrics
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Influencer bio
collabs💌~jameson.auburn@gmail.com inprintwetrust.co
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
💡 Related resource: How To Find TikTok Influencers.
For their top social platform (TikTok), here is a breakdown of the type of influencers In Print We Trust are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
In Print We Trust's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (2.3M avg views/post):
Influencer bio
Madiandanabusiness@gmail.com A Girl Can Dream💭 out now @NBC's The Voice 23 finalists
Collaboration metrics
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And here is another example with a smaller creator on TikTok (9.7k avg views/post):
Influencer bio
😇💝🌞🌟🍯💐💄 insta: cambree.presley 💌: cambree@theviralistgroup.com
Collaboration metrics
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Out of 2.5k unique influencers in our dataset, 142 of them (6%) posted content for In Print We Trust in 3 or more separate calendar months. The most consistent partner is @ads7hr, who has collaborated across 12 months with 518 total posts.
Here are 3 examples of In Print We Trust's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where In Print We Trust had the most influencer activity. 39.8% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of In Print We Trust collaborating with an influencer in United States.
In Print We Trust, Phomemo, and Kodak Photo Printer all sit in the printing/photo output space that appeals to creators, scrapbookers, and small businesses. They compete through demo-heavy influencer content showcasing print quality and use cases.
Total sponsored posts tracked (last 12 months)
In Print We Trust leads with 15.9k sponsored posts, significantly outpacing Kodak Photo Printer (859 posts) and Phomemo (304 posts). Across all three brands, the average volume is 5.7k posts, indicating mature, scaled influencer programs. In Print We Trust has far more total posts than Phomemo and Kodak Photo Printer combined.
Sponsored posts by platform
In Print We Trust leads on Instagram and TikTok, while Phomemo leads on YouTube. The gap is most notable on TikTok, with In Print We Trust at 14.4k, Kodak Photo Printer at 452, Phomemo at 60 posts. In Print We Trust's activity is particularly concentrated on TikTok. On TikTok, In Print We Trust has far more posts than Phomemo and Kodak Photo Printer combined.
Estimated sponsored posts in In Print We Trust's top markets
In Print We Trust has the highest estimated sponsored-post volume in United States (6.3k posts, 39.8%), United Kingdom (2.7k posts, 16.8%), Mexico (1k posts, 6.3%), suggesting a North America focus, while Kodak Photo Printer has the highest estimated sponsored-post volume in Japan (133 posts, 15.5%), Italy (76 posts, 8.9%), while Phomemo leads in Brazil with 29 posts (9.5%). Looking at United States specifically, the split is In Print We Trust at 6.3k posts (39.8%), Kodak Photo Printer at 250 posts (29.1%), Phomemo at 99 posts (32.5%). In Print We Trust's strength in United States and United Kingdom may indicate a home-market focus, while Kodak Photo Printer shows broader regional investment.
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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