In Print We Trust Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 11.4k pieces of influencer content sponsored by In Print We Trust over the last 12 months.
This report breaks down where & how In Print We Trust invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with In Print We Trust, see here: In Print We Trust influencers.
Influencer activity throughout the year
In Print We Trust's influencer marketing output shows strong seasonal variation, with some months seeing 3x or more activity than others. The chart below shows month-by-month data for total sponsored posts tracked.
In Print We Trust's influencer activity by month
Number of sponsored posts
In Print We Trust's influencer activity appears to have tapered over the year, from 1.9k posts in January down to 1.6k in December. February was the busiest month at 2.1k posts, 120% above the monthly average.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of In Print We Trust's sponsored influencer collaborations break down by social platform:
- TikTok: 10.7k posts (93.4%)
- Instagram: 751 posts (6.6%)
In Print We Trust's influencer activity by platform
Share of sponsored content by social network
Content format by platform
Share of all sponsored posts.
TikTok influencer marketing is a clear focus for In Print We Trust.
Here are 2 examples of In Print We Trust's recent sponsored collaborations (one each for Instagram, TikTok).
romankrutoi4el x In Print We Trust
Influencer bio
Follow if u are good boy/girl
Collaboration metrics
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shaynehydn x In Print We Trust
Influencer bio
💌shaynehydn22@gmail.com canada
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 97.8%
- Carousels: 2.2%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers In Print We Trust are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
In Print We Trust's influencers average views (TikTok)
Based on each influencer's average views per post
In Print We Trust's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (6.1M avg views/post):
avaonofreo x In Print We Trust
![TikTok post by @avaonofreo for In Print We Trust. Caption reads: [...] of my day !!! 🚗✨🥤 wearing @In Print We....](https://images.od.modash.io/658db5e5c3f8f6ee69cab33c44f39056b9a2522a)
Influencer bio
25|CT living with FND & NES 🤍 life, looks, love, & little glimmers 🧸✨🌷 collabs 💌 avaonofreo@yahoo.com
Collaboration metrics
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And here is another example with a smaller creator on TikTok (9.6k avg views/post):
kimberlysyuardi x In Print We Trust
![TikTok post by @kimberlysyuardi for In Print We Trust. Caption reads: [...] WOOOO!! 🥳 Bow baby tee is from @In Print We....](https://images.od.modash.io/77d6d83accb9f0fb7c71c5aa0d0dd56d7a3b6635)
Influencer bio
hobby collector ⭐️ | 📍dmv & nyc stationery, travel, modest fashion 💌: kimsyuardi@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
In Print We Trust's repeat partnerships
Out of 1.1k unique influencers in our dataset, 99 of them (9%) posted content for In Print We Trust in 3 or more separate calendar months. The most consistent partner is @abvbs, who has collaborated across 10 months with 52 total posts.
Here are 3 examples of In Print We Trust's repeat influencer partnerships, with links to the sponsored content.
abvbs x In Print We Trust
![TikTok post by @abvbs for In Print We Trust. Caption reads: [...] or use ABBIE20480 @In Print We Trust !!....](https://images.od.modash.io/6586bd053542e2c3ac886f637c9b4500e063496e)
![TikTok post by @abvbs for In Print We Trust. Caption reads: [...] ABBIE20480 for ££ off @In Print We Trust....](https://images.od.modash.io/986137d702749cc2f51aa9b70ab20c036b4535c2)
![TikTok post by @abvbs for In Print We Trust. Caption reads: [...] ABBIE20480 for ££ off @In Print We Trust !!....](https://images.od.modash.io/909e3ea2e465487bc9f58336c1ac2c0833a6857a)
ads7hr x In Print We Trust
zuzanna.starzynska x In Print We Trust
![TikTok post by @zuzanna.starzynska for In Print We Trust. Caption reads: [...] #driverslicense bluza z @In Print We Trust !....](https://images.od.modash.io/b8f1abb47d29b20ceaae04993e24ff6ecd221fc8)
![TikTok post by @zuzanna.starzynska for In Print We Trust. Caption reads: [...] them!!! ✨ tee from @In Print We Trust !!....](https://images.od.modash.io/56c675cb2e51465ba233e4e7e297fda4dac9d335)
![TikTok post by @zuzanna.starzynska for In Print We Trust. Caption reads: [...] #hairtok #fyp koszulka z @In Print We....](https://images.od.modash.io/ae8cd188bec2774bd1787811ea24ee1f1fc7f138)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where In Print We Trust had the most influencer activity. 51.5% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (16.4%)
- Italy (7.2%)
- France (4.7%)
In Print We Trust's influencer activity by market
Here is another example of In Print We Trust collaborating with an influencer in United States.
aubbi x In Print We Trust
![TikTok post by @aubbi for In Print We Trust. Caption reads: [...] #duet #duetgirl #fyp #inprintwetrust @In....](https://images.od.modash.io/7e76f251ed34891bb4047c29ae67267360e744fc)
In Print We Trust's influencer activity vs. related brands
HarperCollins is a natural benchmark for In Print We Trust as both operate around print/publishing culture and audience-building through creators and communities. QVC provides a commerce-driven comparison for influencer-led product storytelling and conversion-focused campaigns.
Total influencer content
In Print We Trust vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
QVC leads with 60.5k sponsored posts, significantly outpacing In Print We Trust (11.4k posts) and HarperCollins (8.5k posts). Across all three brands, the average volume is 26.8k posts, indicating mature, scaled influencer programs. QVC has far more total posts than In Print We Trust and HarperCollins.
By social platform
In Print We Trust vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, QVC leads on Instagram and TikTok and HarperCollins leads on YouTube. The gap is most notable on TikTok, with QVC at 56.2k, In Print We Trust at 10.7k, HarperCollins at 5.7k posts. In Print We Trust's activity is particularly concentrated on TikTok. QVC posts far more on TikTok than In Print We Trust and HarperCollins.
By geographical market
In Print We Trust vs. related brands influencer activity (by country)
Estimated sponsored posts in In Print We Trust's top markets
QVC has the highest estimated sponsored-post volume in United States (25k posts, 42%), Japan (12k posts, 19.6%), United Kingdom (8.9k posts, 14.7%), while In Print We Trust leads in Italy with 824 posts (7.2%), while HarperCollins leads in India with 756 posts (8.9%). Looking at United States specifically, the split is QVC at 25k posts (42%), In Print We Trust at 5.9k posts (51.5%), HarperCollins at 3.2k posts (37.7%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- HarperCollins's Influencer Marketing Strategy
- QVC's Influencer Marketing Strategy
- Bala's Influencer Marketing Strategy
- Skullcandy's Influencer Marketing Strategy
- Jaded LDN's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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