In Print We Trust Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 16.1k pieces of influencer content sponsored by In Print We Trust over the last 12 months.
This report breaks down where & how In Print We Trust invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with In Print We Trust, see here: In Print We Trust influencers.
Influencer activity throughout the year
In Print We Trust's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
In Print We Trust's influencer activity by month
Number of sponsored posts
In Print We Trust's sponsored post volume appears to trend upward over the 12-month period, rising from 2k posts in January to 1.7k in December. The peak month, February, reached 2.1k posts, 55% higher than the monthly average of 1.3k.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of In Print We Trust's sponsored influencer collaborations break down by social platform:
- TikTok: 14.5k posts (90.1%)
- Instagram: 1.6k posts (9.9%)
In Print We Trust's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for In Print We Trust.
Here are 2 examples of In Print We Trust's recent sponsored collaborations (one each for Instagram, TikTok).
jaminawunderlichh x In Print We Trust
Influencer bio
youtube: Jamina Wunderlich tiktok: fairyd0st Jamina.contact@gmail.com 🫶🏻 signed w/
Collaboration metrics
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shaynehydn x In Print We Trust
Influencer bio
💌shaynehydn22@gmail.com canada
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 97.1%
- Carousels: 2.9%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers In Print We Trust are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
In Print We Trust's influencers average views (TikTok)
Based on each influencer's average views per post
With 32.2% of partnerships featuring creators averaging 10K-50K views, In Print We Trust's strategy suggests cost-efficiency and engagement-focused partnerships. The 1K-5K views segment is also prominent at 24.6%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (6.1M avg views/post):
avaonofreo x In Print We Trust
![TikTok post by @avaonofreo for In Print We Trust. Caption reads: [...] of my day !!! 🚗✨🥤 wearing @In Print We....](https://images.od.modash.io/658db5e5c3f8f6ee69cab33c44f39056b9a2522a)
Influencer bio
25|CT living with FND & NES 🤍 life, looks, love, & little glimmers 🧸✨🌷 collabs 💌 avaonofreo@yahoo.com
Collaboration metrics
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And here is another example with a smaller creator on TikTok (9.6k avg views/post):
kimberlysyuardi x In Print We Trust
![TikTok post by @kimberlysyuardi for In Print We Trust. Caption reads: [...] WOOOO!! 🥳 Bow baby tee is from @In Print We....](https://images.od.modash.io/77d6d83accb9f0fb7c71c5aa0d0dd56d7a3b6635)
Influencer bio
indonesian 🇮🇩 crafts, fashion, life! ⭐️ 📧: kimsyuardi@gmail.com
Collaboration metrics
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In Print We Trust's repeat partnerships
Out of 1.6k unique influencers in our dataset, 138 of them (8%) posted content for In Print We Trust in 3 or more separate calendar months. The most consistent partner is @izzy_hobsonn, who has collaborated across 11 months with 59 total posts.
Here are 3 examples of In Print We Trust's repeat influencer partnerships, with links to the sponsored content.
izzy_hobsonn x In Print We Trust
![TikTok post by @izzy_hobsonn for In Print We Trust. Caption reads: [...] the lyrics don’t match!! @In Print We Trust....](https://images.od.modash.io/e027878a231dea24e1c8f6315816673840cff31a)
![TikTok post by @izzy_hobsonn for In Print We Trust. Caption reads: [...] #viral #tiktokshop @In Print We Trust -....](https://images.od.modash.io/40b944e100590b1691e038b8f5ecf1f9ad97db22)
![TikTok post by @izzy_hobsonn for In Print We Trust. Caption reads: [...] so bad at posting atm xx @In Print We Trust....](https://images.od.modash.io/862e590ff7553b233bc5dd21089f20841901d01e)
ads7hr x In Print We Trust
hannahkurianxo x In Print We Trust
![TikTok post by @hannahkurianxo for In Print We Trust. Caption reads: tank top from @In Print We Trust !! 🌺 #ipwt [...].](https://images.od.modash.io/50b87bea9b0b695ab2e25c52d143f8c1ec8e60eb)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where In Print We Trust had the most influencer activity. 37.5% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (22.4%)
- Mexico (6.9%)
- Australia (3.5%)
In Print We Trust's influencer activity by market
Here is another example of In Print We Trust collaborating with an influencer in United States.
aubbi x In Print We Trust
![TikTok post by @aubbi for In Print We Trust. Caption reads: [...] #duet #duetgirl #fyp #inprintwetrust @In....](https://images.od.modash.io/7e76f251ed34891bb4047c29ae67267360e744fc)
In Print We Trust's influencer activity vs. related brands
In Print We Trust overlaps with Polaroid and Kodak Photo Printer in photo/printing products that compete around nostalgia, creativity, and at-home tangible prints. Creator content is a key driver for all three, showcasing unboxings, DIY projects, and print-quality comparisons.
Total influencer content
In Print We Trust vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
In Print We Trust leads with 16.1k sponsored posts, significantly outpacing Kodak Photo Printer (2.1k posts) and Polaroid (796 posts). Across all three brands, the average volume is 6.3k posts, indicating mature, scaled influencer programs. In Print We Trust has multiple times more total posts than Polaroid and Kodak Photo Printer combined.
By social platform
In Print We Trust vs. related brands influencer activity (by social platform)
Sponsored posts by platform
In Print We Trust leads on Instagram and TikTok, while Polaroid leads on YouTube. The gap is most notable on TikTok, with In Print We Trust at 14.5k, Kodak Photo Printer at 1.2k, Polaroid at 241 posts. In Print We Trust's activity is particularly concentrated on TikTok. On TikTok, In Print We Trust has multiple times more posts than Polaroid and Kodak Photo Printer combined.
By geographical market
In Print We Trust vs. related brands influencer activity (by country)
Estimated sponsored posts in In Print We Trust's top markets
In Print We Trust has the highest estimated sponsored-post volume in United States (6k posts, 37.5%), United Kingdom (3.6k posts, 22.4%), Mexico (1.1k posts, 6.9%), suggesting a North America focus, while Kodak Photo Printer has the highest estimated sponsored-post volume in Japan (250 posts, 11.7%), Italy (211 posts, 9.9%). Looking at United States specifically, the split is In Print We Trust at 6k posts (37.5%), Kodak Photo Printer at 587 posts (27.5%), Polaroid at 341 posts (42.9%). In Print We Trust's strength in United States and United Kingdom may indicate a home-market focus, while Kodak Photo Printer shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Polaroid's Influencer Marketing Strategy
- Kodak Photo Printer's Influencer Marketing Strategy
- Epomaker's Influencer Marketing Strategy
- ROXY's Influencer Marketing Strategy
- dokidokicosplay's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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