We analyzed 15.7k pieces of influencer content sponsored by Aelfric Eden over the last 12 months.
This report breaks down where & how Aelfric Eden invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Aelfric Eden, see here: Aelfric Eden influencers.
Aelfric Eden's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
Aelfric Eden's sponsored post volume peaks in November with 2.4k posts, 86% higher than the monthly average of 1.3k. May recorded the lowest activity at 309 posts, 76% below average.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Aelfric Eden's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Aelfric Eden.
Here are 2 examples of Aelfric Eden's recent sponsored collaborations (one each for TikTok, YouTube).
Influencer bio
CEO of 'GODHOOD' Business | chaisehq@gmail.com 👇🏾GODHOOD DISCORD👇🏾
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Influencer bio
a lot of thoughts - mostly on china in relation to east asia and exploring different sociocultural perspectives thank you for stopping by and watching! i appreciate you :)
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
💡 Related resource: How To Find TikTok Influencers.
For their top social platform (TikTok), here is a breakdown of the type of influencers Aelfric Eden are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 28.3% of partnerships featuring creators averaging 1K-5K views, Aelfric Eden's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The 10K-50K views segment is also prominent at 25.7%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (6.5M avg views/post):
Influencer bio
TYSM FOR 300k!!! Chrisdamis1@gmail.com Ig:Cxslr Get ur kicks from @Onekick-shop ‼️
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (10.0k avg views/post):
Influencer bio
welcome!! 💌harlirees@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Out of 5.9k unique influencers in our dataset, 634 of them (11%) posted content for Aelfric Eden in 3 or more separate calendar months. The most consistent partner is @belle_fits, who has collaborated across 11 months with 59 total posts.
Here are 3 examples of Aelfric Eden's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where Aelfric Eden had the most influencer activity. 56.8% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of Aelfric Eden collaborating with an influencer in United States.
Aelfric Eden’s streetwear-led apparel competes with Cold Culture and Jaded LDN for trend-focused, Gen Z shoppers, with similar creator styling content and drop-driven demand.
Total sponsored posts tracked (last 12 months)
Aelfric Eden leads with 15.7k sponsored posts, significantly outpacing Cold Culture (2.9k posts) and Jaded LDN (2.4k posts). Across all three brands, the average volume is 7k posts, indicating mature, scaled influencer programs. Aelfric Eden has several times more total posts than Cold Culture and Jaded LDN.
Sponsored posts by platform
Aelfric Eden leads on TikTok and YouTube, while Jaded LDN leads on Instagram. The gap is most notable on TikTok, with Aelfric Eden at 15.6k, Cold Culture at 2.9k, Jaded LDN at 653 posts. Aelfric Eden's activity is particularly concentrated on TikTok. On TikTok, Aelfric Eden has several times more posts than Cold Culture and Jaded LDN.
Estimated sponsored posts in Aelfric Eden's top markets
Aelfric Eden has the highest estimated sponsored-post volume in United States (8.9k posts, 56.8%), India (1.4k posts, 8.6%), Indonesia (973 posts, 6.2%), suggesting a Asia focus, while Jaded LDN has the highest estimated sponsored-post volume in United Kingdom (338 posts, 14.3%), Brazil (137 posts, 5.8%). Looking at United States specifically, the split is Aelfric Eden at 8.9k posts (56.8%), Jaded LDN at 980 posts (41.4%). Aelfric Eden's strength in United States may indicate a home-market focus, while Jaded LDN shows broader regional investment.
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
When you outgrow your mishmash of spreadsheets & free tools, try Modash. Find & email influencers, track campaigns, ship products & more - all in one place.