We analyzed 4.7k pieces of influencer content sponsored by Aelfric Eden over the last 12 months.
This report breaks down where & how Aelfric Eden invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Aelfric Eden, see here: Aelfric Eden influencers.
Aelfric Eden's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
Aelfric Eden's sponsored post volume appears to trend upward over the 12-month period, rising from 734 posts in January to 638 in December. The peak month, November, reached 811 posts, 115% higher than the monthly average of 378.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Aelfric Eden's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Aelfric Eden.
Here are 3 examples of Aelfric Eden's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
only acc sutta.022@gmail.com
Collaboration metrics
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Influencer bio
★new song out now★ not actually blind stream "all up in your mouth (like a dentist)" by me @Jasmine Kelly
Collaboration metrics
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Influencer bio
Sharing recipes, motivational content and health & wellness tips☁️🤍 📍Germany
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
💡 Related resource: How To Find TikTok Influencers.
For their top social platform (TikTok), here is a breakdown of the type of influencers Aelfric Eden are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 32.3% of partnerships featuring creators averaging 1K-5K views, Aelfric Eden's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (11.6M avg views/post):
Influencer bio
TYSM FOR 200k!!! Chrisdamis1@gmail.com Ig:cxslr
Collaboration metrics
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And here is another example with a smaller creator on TikTok (10.0k avg views/post):
Influencer bio
🇮🇹🇵🇭 IG: @eubiiensebastian 💌: sbsbneubien@gmail.com
Collaboration metrics
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Out of 2.9k unique influencers in our dataset, 164 of them (6%) posted content for Aelfric Eden in 3 or more separate calendar months. The most consistent partner is @stylelistoday, who has collaborated across 7 months with 23 total posts.
Here are 3 examples of Aelfric Eden's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where Aelfric Eden had the most influencer activity. 60.3% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of Aelfric Eden collaborating with an influencer in United States.
Aelfric Eden, Jaded LDN, and Cold Culture compete in streetwear/graphic-led apparel that performs through styling content and drops. They target similar Gen Z audiences drawn to statement pieces and creator lookbooks.
Total sponsored posts tracked (last 12 months)
Aelfric Eden leads with 4.7k sponsored posts, significantly outpacing Cold Culture (1.1k posts) and Jaded LDN (86 posts). Across all three brands, the average volume is 2k posts, suggesting established influencer marketing investments. Aelfric Eden has several times more total posts than Cold Culture and far more than Jaded LDN.
Sponsored posts by platform
Aelfric Eden leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with Aelfric Eden at 3.5k, Cold Culture at 641, Jaded LDN at 14 posts. Aelfric Eden's activity is particularly concentrated on TikTok. On Instagram and TikTok, Aelfric Eden posts several times more than Cold Culture and far more than Jaded LDN.
Estimated sponsored posts in Aelfric Eden's top markets
Aelfric Eden has the highest estimated sponsored-post volume in United States (2.8k posts, 60.3%), United Kingdom (188 posts, 4%), Brazil (155 posts, 3.3%), while Cold Culture has the highest estimated sponsored-post volume in Spain (202 posts, 18%), Italy (108 posts, 9.6%), suggesting a Europe focus. Looking at United States specifically, the split is Aelfric Eden at 2.8k posts (60.3%), Cold Culture at 253 posts (22.6%), Jaded LDN at 36 posts (42.3%). Aelfric Eden's strength in United States and United Kingdom may indicate a home-market focus, while Cold Culture shows broader regional investment.
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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