We analyzed 17.2k pieces of influencer content sponsored by Aelfric Eden over the last 12 months.
This report breaks down where & how Aelfric Eden invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Aelfric Eden, see here: Aelfric Eden influencers.
Aelfric Eden's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
Aelfric Eden's sponsored post volume peaks in November with 2.5k posts, 74% higher than the monthly average of 1.4k. June recorded the lowest activity at 808 posts, 44% below average.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Aelfric Eden's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Aelfric Eden.
Here are 2 examples of Aelfric Eden's recent sponsored collaborations (one each for TikTok, YouTube).
Influencer bio
✉️ | chaisehq@gmail.com Pantheon is my Brawlhalla inspired Roblox game 👇🏾PANTHEON DISCORD
Collaboration metrics
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Influencer bio
a lot of thoughts - mostly on china in relation to east asia and exploring different sociocultural perspectives thank you for stopping by and watching! i appreciate you :)
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
💡 Related resource: How To Find TikTok Influencers.
For their top social platform (TikTok), here is a breakdown of the type of influencers Aelfric Eden are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 29% of partnerships featuring creators averaging 1K-5K views, Aelfric Eden's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The 10K-50K views segment is also prominent at 25%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (6.5M avg views/post):
Influencer bio
TYSM FOR 300k!!! Chrisdamis1@gmail.com Ig:Cxslr Get ur kicks from @Onekick-shop ‼️
Collaboration metrics
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And here is another example with a smaller creator on TikTok (10.0k avg views/post):
Influencer bio
19 🪲☮︎ 🌊 fit checks + other random things :) my art page--> @asellah✨🌸 💌 asellahgarcia@gmail.com
Collaboration metrics
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Out of 6.3k unique influencers in our dataset, 739 of them (12%) posted content for Aelfric Eden in 3 or more separate calendar months. The most consistent partner is @belle_fits, who has collaborated across 12 months with 56 total posts.
Here are 3 examples of Aelfric Eden's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where Aelfric Eden had the most influencer activity. 58.3% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of Aelfric Eden collaborating with an influencer in United States.
Aelfric Eden overlaps with Jaded LDN and Cold Culture in streetwear-led apparel targeting trend-conscious audiences, making them relevant comps for creator styling, drop culture, and TikTok fashion discovery.
Total sponsored posts tracked (last 12 months)
Aelfric Eden leads with 17.2k sponsored posts, significantly outpacing Cold Culture (3.6k posts) and Jaded LDN (2.5k posts). Across all three brands, the average volume is 7.8k posts, indicating mature, scaled influencer programs. Aelfric Eden has several times more total posts than Jaded LDN and Cold Culture.
Sponsored posts by platform
Aelfric Eden leads on TikTok and YouTube, while Jaded LDN leads on Instagram. The gap is most notable on TikTok, with Aelfric Eden at 16.9k, Cold Culture at 3.6k, Jaded LDN at 657 posts. Aelfric Eden's activity is particularly concentrated on TikTok. On TikTok, Aelfric Eden has several times more posts than Jaded LDN and Cold Culture.
Estimated sponsored posts in Aelfric Eden's top markets
Aelfric Eden has the highest estimated sponsored-post volume in United States (10k posts, 58.3%), United Kingdom (1.7k posts, 9.7%), Canada (1.3k posts, 7.5%), suggesting a North America focus, while Cold Culture has the highest estimated sponsored-post volume in France (1.7k posts, 46.2%), Spain (1.4k posts, 39.2%), Belgium (133 posts, 3.7%), suggesting a Europe focus. Looking at United States specifically, the split is Aelfric Eden at 10k posts (58.3%), Jaded LDN at 1k posts (41.9%). Aelfric Eden's strength in United States and United Kingdom may indicate a home-market focus, while Cold Culture shows broader regional investment.
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
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