We analyzed 15.1k pieces of influencer content sponsored by Aelfric Eden over the last 12 months.
This report breaks down where & how Aelfric Eden invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Aelfric Eden, see here: Aelfric Eden influencers.
Aelfric Eden's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
Aelfric Eden's sponsored post volume appears to trend upward over the 12-month period, rising from 2.3k posts in January to 1.9k in December. The peak month, November, reached 2.5k posts, 97% higher than the monthly average of 1.3k.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Aelfric Eden's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Aelfric Eden.
Here are 2 examples of Aelfric Eden's recent sponsored collaborations (one each for TikTok, YouTube).
Influencer bio
💌 | chaisehq@gmail.com 👇Follow me on da socials👇
Collaboration metrics
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Influencer bio
Sharing recipes, motivational content and health & wellness tips☁️🤍 📍Germany
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
💡 Related resource: How To Find TikTok Influencers.
For their top social platform (TikTok), here is a breakdown of the type of influencers Aelfric Eden are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
Aelfric Eden's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (7.7M avg views/post):
Influencer bio
TYSM FOR 200k!!! Chrisdamis1@gmail.com Ig:Cxslr Get ur kicks from @Onekick-shop ‼️
Collaboration metrics
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And here is another example with a smaller creator on TikTok (10.0k avg views/post):
Influencer bio
📍Tallahassee/Jacksonville Fashion•Beauty•Lifestyle 💌: skyy.stephh@gmail.com
Collaboration metrics
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Out of 5.8k unique influencers in our dataset, 576 of them (10%) posted content for Aelfric Eden in 3 or more separate calendar months. The most consistent partner is @belle_fits, who has collaborated across 12 months with 57 total posts.
Here are 3 examples of Aelfric Eden's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where Aelfric Eden had the most influencer activity. 60.7% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of Aelfric Eden collaborating with an influencer in United States.
Aelfric Eden, Jaded LDN, and Cold Culture all play in streetwear-forward apparel with bold graphics, competing for trend-conscious audiences via TikTok styling and fit-check creators.
Total sponsored posts tracked (last 12 months)
Aelfric Eden leads with 15.1k sponsored posts, significantly outpacing Jaded LDN (2.7k posts) and Cold Culture (2.2k posts). Across all three brands, the average volume is 6.7k posts, indicating mature, scaled influencer programs. Aelfric Eden has several times more total posts than Jaded LDN and Cold Culture.
Sponsored posts by platform
Aelfric Eden leads on TikTok and YouTube, while Jaded LDN leads on Instagram. The gap is most notable on TikTok, with Aelfric Eden at 14.7k, Cold Culture at 2.2k, Jaded LDN at 839 posts. Aelfric Eden's activity is particularly concentrated on TikTok. Aelfric Eden has far more TikTok posts than Jaded LDN and Cold Culture, while Jaded LDN has far more Instagram posts than Aelfric Eden and Cold Culture.
Estimated sponsored posts in Aelfric Eden's top markets
Aelfric Eden has the highest estimated sponsored-post volume in United States (9.2k posts, 60.7%), United Kingdom (1.5k posts, 10.1%), India (817 posts, 5.4%), while Jaded LDN leads in Brazil with 139 posts (5.2%). Looking at United States specifically, the split is Aelfric Eden at 9.2k posts (60.7%), Jaded LDN at 1.2k posts (44.3%). Aelfric Eden's strength in United States and United Kingdom may indicate a home-market focus, while Jaded LDN shows broader regional investment.
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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