Uwowo Cosplay Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 1.1k pieces of influencer content sponsored by Uwowo Cosplay over the last 12 months.
This report breaks down where & how Uwowo Cosplay invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Uwowo Cosplay, see here: Uwowo Cosplay influencers.
Influencer activity throughout the year
Uwowo Cosplay's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Uwowo Cosplay's influencer activity by month
Number of sponsored posts
Uwowo Cosplay's sponsored post volume peaks in October with 143 posts, 51% higher than the monthly average of 95. July recorded the lowest activity at 19 posts, 80% below average.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Uwowo Cosplay's sponsored influencer collaborations break down by social platform:
- Instagram: 1.1k posts (94.5%)
- TikTok: 63 posts (5.5%)
Uwowo Cosplay's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Uwowo Cosplay.
Here are 2 examples of Uwowo Cosplay's recent sponsored collaborations (one each for Instagram, TikTok).
ricacosplay x Uwowo Cosplay
Influencer bio
❀ 24 y/o | entj | leo ❀ based in Germany ❀ official hoyoverse creator ❀ private @rica.hi
Collaboration metrics
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hinamycosplay x Uwowo Cosplay
![TikTok post by @hinamycosplay for Uwowo Cosplay. Caption reads: [...] Lacrimosa @NTE Global Cosplay : @Uwowo....](https://images.od.modash.io/0797925897d3af8011f4903a6c8dc6195da790c3)
Influencer bio
🌟 Cosplayers / Cosmakers ♥️ @NTE Global / @HoYoCREATORS / @GODDESS OF VICTORY: NIKKE Creators 🏆Jury CFC Saison 9 Grand-Est 📩Pro: hinamycosplay@gmail.com
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
- Posts: 83.5%
- Reels: 16.5%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers Uwowo Cosplay are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Uwowo Cosplay's influencers average views (Instagram)
Based on each influencer's average views per post
With 39.6% of partnerships featuring creators averaging 1K-5K views, Uwowo Cosplay's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The 10K-50K views segment is also prominent at 33.7%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (4.6k avg views/post):
luniie x Uwowo Cosplay
Influencer bio
──────୨ৎ────── cosplayer | 🇨🇵 in 🇰🇷 ──────୨ৎ──────
Collaboration metrics
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And here is another example with a smaller creator on Instagram (572 avg views/post):
yokubochi x Uwowo Cosplay
Influencer bio
♡British Cosplayer ♡24 ♡🔜 🤔 ♡A Little Bit OW Brainrotted-
Collaboration metrics
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Uwowo Cosplay's repeat partnerships
Out of 673 unique influencers in our dataset, 7 of them (1%) posted content for Uwowo Cosplay in 3 or more separate calendar months. The most consistent partner is @mochichuu_cosplay, who has collaborated across 8 months with 11 total posts.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Uwowo Cosplay had the most influencer activity. 35.2% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Germany (10.2%)
- Brazil (8.5%)
- Mexico (8.2%)
Uwowo Cosplay's influencer activity by market
Here is another example of Uwowo Cosplay collaborating with an influencer in United Kingdom.
tearastar x Uwowo Cosplay
![Instagram post by @tearastar for Uwowo Cosplay. Caption reads: [...] #bunnyshinobu #shinobucosplay #uwowocosplay.](https://images.od.modash.io/53cc96e119f4e289e0b3e56a3f964aeb237c1b45)
Uwowo Cosplay's influencer activity vs. related brands
Uwowo Cosplay competes with dokidokicosplay and Vograce around anime/cosplay fandom audiences that buy costumes, accessories, and creator merch. All three benefit from convention content, character transformations, and creator-driven fandom communities.
Total influencer content
Uwowo Cosplay vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
dokidokicosplay leads with 1.3k sponsored posts, marginally ahead of Vograce (1.2k posts) and Uwowo Cosplay (1.1k posts). Across all three brands, the average volume is 1.2k posts, suggesting established influencer marketing investments. The relatively balanced activity suggests comparable influencer marketing investment across the category.
By social platform
Uwowo Cosplay vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Uwowo Cosplay leads on Instagram, while Vograce has the most activity on TikTok and YouTube. The gap is most notable on YouTube, with Vograce at 94, dokidokicosplay at 2, Uwowo Cosplay at 0 posts. Uwowo Cosplay's activity is particularly concentrated on Instagram. Uwowo Cosplay has several times more Instagram posts than Vograce, while Vograce has several times more YouTube posts than Uwowo Cosplay.
By geographical market
Uwowo Cosplay vs. related brands influencer activity (by country)
Estimated sponsored posts in Uwowo Cosplay's top markets
Vograce leads in United States with 654 posts (54.8%), while Uwowo Cosplay has the highest estimated sponsored-post volume in Germany (116 posts, 10.2%), Brazil (97 posts, 8.5%), while dokidokicosplay leads in Mexico with 93 posts (7.4%). Looking at United States specifically, the split is Vograce at 654 posts (54.8%), dokidokicosplay at 475 posts (37.7%), Uwowo Cosplay at 401 posts (35.2%). Uwowo Cosplay's strength in Germany may indicate a home-market focus, while dokidokicosplay shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- dokidokicosplay's Influencer Marketing Strategy
- Vograce's Influencer Marketing Strategy
- Tower 28 Beauty's Influencer Marketing Strategy
- NUXE's Influencer Marketing Strategy
- Based BodyWorks's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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