We analyzed 1.5k pieces of influencer content sponsored by Uwowo Cosplay over the last 12 months.
This report breaks down where & how Uwowo Cosplay invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Uwowo Cosplay, see here: Uwowo Cosplay influencers.
Uwowo Cosplay's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
Uwowo Cosplay's influencer output appears relatively consistent throughout the year, averaging about 121 sponsored posts per month. June recorded the highest volume at 172 posts (42% above average), while February was the quietest at 29 posts.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Uwowo Cosplay's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Uwowo Cosplay.
Here are 2 examples of Uwowo Cosplay's recent sponsored collaborations (one each for Instagram, TikTok).
Influencer bio
UK Cosplayer - 32 🍑 💍 @acetrainerliam Twitch Streamer | twitch.tv/tearastar @teara.star @tearastarextra & @tearasart are my only other accounts
Collaboration metrics
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Influencer bio
❄️ | AUDHD & Disabled | UK | Adult 💙 | Check Out My Art: @LillieSerena 🗡️ | Mondstadt Enthusiast!!
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
💡 Related resource: How To Find Instagram Influencers.
For their top social platform (Instagram), here is a breakdown of the type of influencers Uwowo Cosplay are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 44.5% of partnerships featuring creators averaging 1K-5K views, Uwowo Cosplay's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (190.0k avg views/post, 240.0k followers):
Influencer bio
✩ FR 🇫🇷 | Cosplay & Makeup ✩ ➞ Tiktok : kirapika.cos (1.8M) ➞ PRO ✉️ : kirapikacos@gmail.com
Collaboration metrics
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And here is another example with a smaller creator on Instagram (2.8k avg views/post, 19.7k followers):
Influencer bio
:¨·.·¨: `·. 𐙚 ғʀᴇɴᴄʜ ᴀɴᴅ ɪɴᴛᴇʀɴᴀᴛɪᴏɴᴀʟ ᴄᴏsᴘʟᴀʏᴇʀ 🇫🇷🌍 コスプレ ⋆ ᴍʙᴛɪ ᴇɴғᴘ + ᴀᴄᴛɪɴɢ ʟᴏᴠᴇʀ ✧ Collab DM or 💌 misajoestarpro@gmail.com
Collaboration metrics
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Out of 837 unique influencers in our dataset, 15 of them (2%) posted content for Uwowo Cosplay in 3 or more separate calendar months. The most consistent partner is @mochichuu_cosplay, who has collaborated across 7 months with 10 total posts.
Here are 1 examples of Uwowo Cosplay's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where Uwowo Cosplay had the most influencer activity. 38.7% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Aelfric Eden and Jaded LDN are both online, youth-driven apparel brands with strong streetwear aesthetics and heavy reliance on social/influencer marketing, making them realistic competitors for Uwowo Cosplay’s fashion-forward audience. They also compete for similar Gen Z attention and discretionary spend in trend-led costume/styled looks.
Total sponsored posts tracked (last 12 months)
Aelfric Eden leads with 15.1k sponsored posts, significantly outpacing Jaded LDN (2.7k posts) and Uwowo Cosplay (1.5k posts). Across all three brands, the average volume is 6.4k posts, indicating mature, scaled influencer programs. Aelfric Eden has far more total posts than Uwowo Cosplay and Jaded LDN.
Sponsored posts by platform
Among these brands, Jaded LDN leads on Instagram and Aelfric Eden leads on TikTok and YouTube. The gap is most notable on TikTok, with Aelfric Eden at 14.7k, Jaded LDN at 849, Uwowo Cosplay at 58 posts. Uwowo Cosplay's activity is particularly concentrated on Instagram. Aelfric Eden’s posting is concentrated on TikTok, while Uwowo Cosplay and Jaded LDN have far more posts on Instagram.
Estimated sponsored posts in Uwowo Cosplay's top markets
Aelfric Eden has the highest estimated sponsored-post volume in United States (9.2k posts, 60.7%), United Kingdom (1.5k posts, 10.1%), India (817 posts, 5.4%), while Uwowo Cosplay has the highest estimated sponsored-post volume in Germany (128 posts, 8.8%), Mexico (126 posts, 8.7%), while Jaded LDN leads in France with 127 posts (4.7%). Looking at United States specifically, the split is Aelfric Eden at 9.2k posts (60.7%), Jaded LDN at 1.1k posts (42.5%), Uwowo Cosplay at 562 posts (38.7%). Uwowo Cosplay's strength in Germany may indicate a home-market focus, while Aelfric Eden shows broader regional investment.
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
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