Uwowo Cosplay Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 1.1k pieces of influencer content sponsored by Uwowo Cosplay over the last 12 months.
This report breaks down where & how Uwowo Cosplay invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Uwowo Cosplay, see here: Uwowo Cosplay influencers.
Influencer activity throughout the year
Uwowo Cosplay's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Uwowo Cosplay's influencer activity by month
Number of sponsored posts
Uwowo Cosplay's sponsored post volume peaks in October with 144 posts, 58% higher than the monthly average of 91. September recorded the lowest activity at 33 posts, 64% below average.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Uwowo Cosplay's sponsored influencer collaborations break down by social platform:
- Instagram: 1.0k posts (94.1%)
- TikTok: 65 posts (5.9%)
Uwowo Cosplay's influencer activity by platform
Share of sponsored content by social network
Content format by platform
Share of all sponsored posts.
Instagram influencer marketing is a clear focus for Uwowo Cosplay.
Here are 2 examples of Uwowo Cosplay's recent sponsored collaborations (one each for Instagram, TikTok).
ricacosplay x Uwowo Cosplay
Influencer bio
❀ 24 y/o | entj | leo ❀ based in Germany ❀ official hoyoverse creator ❀ private @rica.hi
Collaboration metrics
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hinamycosplay x Uwowo Cosplay
![TikTok post by @hinamycosplay for Uwowo Cosplay. Caption reads: [...] Lacrimosa @NTE Global Cosplay : @Uwowo....](https://images.od.modash.io/0797925897d3af8011f4903a6c8dc6195da790c3)
Influencer bio
🌟 Cosplayers / Cosmakers ♥️ @NTE Global / @HoYoCREATORS / @GODDESS OF VICTORY: NIKKE Creators 🏆Jury CFC Saison 9 Grand-Est 📩Pro: hinamycosplay@gmail.com
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
- Posts: 80.7%
- Reels: 19.3%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers Uwowo Cosplay are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Uwowo Cosplay's influencers average views (Instagram)
Based on each influencer's average views per post
With 37.9% of partnerships featuring creators averaging 1K-5K views, Uwowo Cosplay's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The 10K-50K views segment is also prominent at 29.1%, indicating investment across adjacent tiers. Notably, there appears to be minimal activity in the 500K+ segment.
Uwowo Cosplay's repeat partnerships
Out of 650 unique influencers in our dataset, 3 of them (0%) posted content for Uwowo Cosplay in 3 or more separate calendar months. The most consistent partner is @lavenderlattecosplay, who has collaborated across 6 months with 16 total posts.
Here are 1 examples of Uwowo Cosplay's repeat influencer partnerships, with links to the sponsored content.
lavenderlattecosplay x Uwowo Cosplay
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Uwowo Cosplay had the most influencer activity. 35.9% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Mexico (10%)
- Germany (8.9%)
- Italy (7.6%)
Uwowo Cosplay's influencer activity by market
Here is another example of Uwowo Cosplay collaborating with an influencer in United States.
lavenderlattecosplay x Uwowo Cosplay
Uwowo Cosplay's influencer activity vs. related brands
Fashion Nova and Jaded LDN both compete for trend-driven, internet-native shoppers and rely heavily on influencer and social-led drops. They’re strong benchmarks for fast-paced apparel marketing tactics that Uwowo Cosplay can adapt to cosplay and alternative fashion audiences.
Total influencer content
Uwowo Cosplay vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Fashion Nova leads with 4.4k sponsored posts, significantly outpacing Jaded LDN (3k posts) and Uwowo Cosplay (1.1k posts). Across all three brands, the average volume is 2.8k posts, indicating mature, scaled influencer programs. Fashion Nova has multiple times more total posts than Uwowo Cosplay.
By social platform
Uwowo Cosplay vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, Jaded LDN leads on Instagram and Fashion Nova leads on TikTok and YouTube. The gap is most notable on TikTok, with Fashion Nova at 3.4k, Jaded LDN at 770, Uwowo Cosplay at 65 posts. Uwowo Cosplay's activity is particularly concentrated on Instagram. On TikTok, Fashion Nova has multiple times more posts than both Uwowo Cosplay and Jaded LDN.
By geographical market
Uwowo Cosplay vs. related brands influencer activity (by country)
Estimated sponsored posts in Uwowo Cosplay's top markets
Fashion Nova has the highest estimated sponsored-post volume in United States (3.1k posts, 70%), Canada (160 posts, 3.6%), suggesting a North America focus, while Jaded LDN has the highest estimated sponsored-post volume in United Kingdom (402 posts, 13.5%), France (143 posts, 4.8%), suggesting a Europe focus, while Uwowo Cosplay has the highest estimated sponsored-post volume in Mexico (110 posts, 10%), Germany (97 posts, 8.9%). Looking at United States specifically, the split is Fashion Nova at 3.1k posts (70%), Jaded LDN at 1.2k posts (39.6%), Uwowo Cosplay at 393 posts (35.9%). Uwowo Cosplay's strength in Germany may indicate a home-market focus, while Fashion Nova shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Fashion Nova's Influencer Marketing Strategy
- Jaded LDN's Influencer Marketing Strategy
- d’Alba's Influencer Marketing Strategy
- Cécred's Influencer Marketing Strategy
- Based BodyWorks's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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