Uwowo Cosplay Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 1.4k pieces of influencer content sponsored by Uwowo Cosplay over the last 12 months.
This report breaks down where & how Uwowo Cosplay invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Uwowo Cosplay, see here: Uwowo Cosplay influencers.
Influencer activity throughout the year
Uwowo Cosplay's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Uwowo Cosplay's influencer activity by month
Number of sponsored posts
Uwowo Cosplay's sponsored post volume peaks in June with 176 posts, 54% higher than the monthly average of 114. April recorded the lowest activity at 31 posts, 73% below average.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Uwowo Cosplay's sponsored influencer collaborations break down by social platform:
- Instagram: 1.3k posts (95.5%)
- TikTok: 62 posts (4.5%)
Uwowo Cosplay's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Uwowo Cosplay.
Here are 2 examples of Uwowo Cosplay's recent sponsored collaborations (one each for Instagram, TikTok).
tearastar x Uwowo Cosplay
![Instagram post by @tearastar for Uwowo Cosplay. Caption reads: [...] #bunnyshinobu #shinobucosplay #uwowocosplay.](https://images.od.modash.io/53cc96e119f4e289e0b3e56a3f964aeb237c1b45)
Influencer bio
UK Cosplayer - 32 🍑 💍 @acetrainerliam Twitch Streamer | twitch.tv/tearastar @teara.star @tearastarextra & @tearasart are my only other accounts
Collaboration metrics
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violet..requiem x Uwowo Cosplay
![TikTok post by @violet..requiem for Uwowo Cosplay. Caption reads: [...] 💕 Cosplay: Uwowo Guinaifen @Uwowo Cosplay....](https://images.od.modash.io/b91f0eca4427baa340de73076423e38ab8e752a7)
Influencer bio
❄️ | AUDHD & Disabled | UK | Adult 💙 | Check Out My Art: @LillieSerena 🗡️ | Mondstadt Enthusiast!!
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
- Posts: 86.9%
- Reels: 13.1%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers Uwowo Cosplay are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Uwowo Cosplay's influencers average views (Instagram)
Based on each influencer's average views per post
With 42.7% of partnerships featuring creators averaging 1K-5K views, Uwowo Cosplay's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (198.1k avg views/post):
kirapika.cos x Uwowo Cosplay
Influencer bio
✩ FR 🇫🇷 | Cosplay & Makeup ✩ ➞ Tiktok : kirapika.cos (1.9M) ➞ PRO ✉️ : kirapikacos@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (3.7k avg views/post):
misajoestar x Uwowo Cosplay
![Instagram post by @misajoestar for Uwowo Cosplay. Caption reads: [...] ♛ _____ . . . . . ♟️Tags : #uwowocosplay....](https://images.od.modash.io/ed66bfd5c6fe83f71d0ba881635c4f904277d4d2)
Influencer bio
:¨·.·¨: `·. 𐙚 ғʀᴇɴᴄʜ ᴀɴᴅ ɪɴᴛᴇʀɴᴀᴛɪᴏɴᴀʟ ᴄᴏsᴘʟᴀʏᴇʀ 🇫🇷🌍 コスプレ ⋆ ᴍʙᴛɪ ᴇɴғᴘ + ᴀᴄᴛɪɴɢ ʟᴏᴠᴇʀ ✧ Collab DM or 💌 misajoestarpro@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Uwowo Cosplay's repeat partnerships
Out of 796 unique influencers in our dataset, 14 of them (2%) posted content for Uwowo Cosplay in 3 or more separate calendar months. The most consistent partner is @mochichuu_cosplay, who has collaborated across 8 months with 12 total posts.
Here are 1 examples of Uwowo Cosplay's repeat influencer partnerships, with links to the sponsored content.
violet..requiem x Uwowo Cosplay
![TikTok post by @violet..requiem for Uwowo Cosplay. Caption reads: [...] Cosplay: Uwowo Guinaifen @Uwowo Cosplay....](https://images.od.modash.io/06bb6c18eaec11388d49c2e29545a4f332ebca9c)
![TikTok post by @violet..requiem for Uwowo Cosplay. Caption reads: [...] Cosplay: Uwowo Guinaifen @Uwowo Cosplay....](https://images.od.modash.io/36412951815387ce8240c94f9e51dd6df46cdf85)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Uwowo Cosplay had the most influencer activity. 37.7% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Germany (10.1%)
- Mexico (9.1%)
- Italy (7.9%)
Uwowo Cosplay's influencer activity by market
Here is another example of Uwowo Cosplay collaborating with an influencer in United States.
captain.aeri x Uwowo Cosplay
Uwowo Cosplay's influencer activity vs. related brands
Uwowo Cosplay aligns most with dokidokicosplay in cosplay apparel, while Bratz is a nearby competitor for the same costume and fandom-driven audiences that respond to character looks and convention content.
Total influencer content
Uwowo Cosplay vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
dokidokicosplay leads with 2.9k sponsored posts, significantly outpacing Bratz (2.1k posts) and Uwowo Cosplay (1.4k posts). Across all three brands, the average volume is 2.1k posts, indicating mature, scaled influencer programs.
By social platform
Uwowo Cosplay vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, dokidokicosplay leads on Instagram and Bratz leads on TikTok and YouTube. The gap is most notable on Instagram, with dokidokicosplay at 2.7k, Uwowo Cosplay at 1.3k, Bratz at 992 posts. Uwowo Cosplay's activity is particularly concentrated on Instagram. Bratz has far more TikTok posts than Uwowo Cosplay and dokidokicosplay.
By geographical market
Uwowo Cosplay vs. related brands influencer activity (by country)
Estimated sponsored posts in Uwowo Cosplay's top markets
dokidokicosplay has the highest estimated sponsored-post volume in United States (1.2k posts, 40.8%), Italy (228 posts, 7.9%), Brazil (208 posts, 7.2%), while Bratz has the highest estimated sponsored-post volume in Thailand (152 posts, 7.1%), Mexico (131 posts, 6.1%), while Uwowo Cosplay leads in Germany with 138 posts (10.1%). Looking at United States specifically, the split is dokidokicosplay at 1.2k posts (40.8%), Bratz at 927 posts (43.2%), Uwowo Cosplay at 516 posts (37.7%). Uwowo Cosplay's strength in Germany may indicate a home-market focus, while dokidokicosplay shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- dokidokicosplay's Influencer Marketing Strategy
- Bratz's Influencer Marketing Strategy
- Tower 28 Beauty's Influencer Marketing Strategy
- NUXE's Influencer Marketing Strategy
- Based BodyWorks's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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