Son de Flor Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 3.3k pieces of influencer content sponsored by Son de Flor over the last 12 months.
This report breaks down where & how Son de Flor invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Son de Flor, see here: Son de Flor influencers.
Influencer activity throughout the year
Son de Flor's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Son de Flor's influencer activity by month
Number of sponsored posts
Son de Flor's influencer posting pattern appears irregular, with notable fluctuations month to month. October saw the highest output at 398 posts (46% above the 272 monthly average), while April was the quietest at 70 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Son de Flor's sponsored influencer collaborations break down by social platform:
- Instagram: 2.9k posts (87.7%)
- TikTok: 376 posts (11.5%)
- YouTube: 25 posts (0.8%)
Son de Flor's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Son de Flor.
Here are 3 examples of Son de Flor's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
dilyopa x Son de Flor
Influencer bio
life and love in a small seaside town collab: dilyopa@grail-talent.com VOTE FOR US AT THE SHORTY AWARDS⬇️
Collaboration metrics
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delashhhh x Son de Flor
![TikTok post by @delashhhh for Son de Flor. Caption reads: [...] aubergine dress🫶🏼 gifted from @Son de Flor....](https://images.od.modash.io/dd0550d4637f9a66a5babacd16babf55ad3aa148)
Influencer bio
romanticising my life✨ whimsical outfits & fairytale designs 💌delashhhh@a-listme.com
Collaboration metrics
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halcybella x Son de Flor
Influencer bio
Content creator and shapeshifter for fun! ⚔️🦸🏼♀️🐞🧚🏼♀️🕷🦄💕 Business Inquiries ➡️📧 bella@sunandspire.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on Instagram, this is what it looks like:
- Posts: 51.7%
- Reels: 48.3%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers Son de Flor are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Son de Flor's influencers average views (Instagram)
Based on each influencer's average views per post
With 34.1% of partnerships featuring creators averaging 10K-50K views, Son de Flor's strategy suggests cost-efficiency and engagement-focused partnerships. The 1K-5K views segment is also prominent at 24.1%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (320.1k avg views/post, 47.4k followers):
aclotheshorse x Son de Flor
![Instagram post by @aclotheshorse for Son de Flor. Caption reads: [...] dress and Meadow apron I designed with....](https://images.od.modash.io/0f583e8e86fd912f655141f6e7df4347be6c105f)
Influencer bio
folklore & fashion 2 million on TikTok email to collaborate ✨IG is one page, read the whole story👇
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (10.0k avg views/post, 40.1k followers):
tach.mona x Son de Flor
![Instagram post by @tach.mona for Son de Flor. Caption reads: [...] neues Lieblingskleid ist erneut von....](https://images.od.modash.io/09ab981a34523524de8c4912e94a364809555ce7)
Influencer bio
Großfamilienalltag - mit Kuchen geht's! 📍Ruhrgebiet #serien ✉️ simone@booksandbabies.de
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Son de Flor's repeat partnerships
Out of 993 unique influencers in our dataset, 183 of them (18%) posted content for Son de Flor in 3 or more separate calendar months. The most consistent partner is @steffimarla, who has collaborated across 12 months with 51 total posts.
Here are 3 examples of Son de Flor's repeat influencer partnerships, with links to the sponsored content.
badhairgoodshoes x Son de Flor
![Instagram post by @badhairgoodshoes for Son de Flor. Caption reads: @sondeflor is releasing their [...].](https://images.od.modash.io/4953a78d09da4e227ec28f112d336d7cb6a17ca2)
![Instagram post by @badhairgoodshoes for Son de Flor. Caption reads: [...] Enola dress kindly gifted by @sondeflor....](https://images.od.modash.io/756dd765bcd5b5223d2fac014ec1c7c1cc21f5e2)
reivaille x Son de Flor
![Instagram post by @reivaille for Son de Flor. Caption reads: [...] 🫧🧺🌱☀️ — Dress : from @sondeflor! If....](https://images.od.modash.io/8b02a79644f78c12cc65c0d3d1a0e3678c53e308)
![Instagram post by @reivaille for Son de Flor. Caption reads: [...] 🦆🧤❄️🧵 — Blouse : from @sondeflor! If....](https://images.od.modash.io/11fcf09125761a38396d02b59d1d611ad5d027d7)
![Instagram post by @reivaille for Son de Flor. Caption reads: [...] 🧺🫧🍋🟩☀️ — Dress : from @sondeflor! If....](https://images.od.modash.io/e5f9571c7188a2d556cfcc7f27d88d41fb1ac8f1)
nestfed x Son de Flor
![Instagram post by @nestfed for Son de Flor. Caption reads: [...] “vintage pink” shade from @sondeflor for....](https://images.od.modash.io/d0cb167bde15ec564c1fb1cf34d593124f13b7b7)
![Instagram post by @nestfed for Son de Flor. Caption reads: [...] vest + classic skirt by @sondeflor (aff🔗 in....](https://images.od.modash.io/a957ff3d4fe076ed483a381c6a6499167dc3f5f4)
![Instagram post by @nestfed for Son de Flor. Caption reads: [...] ♥️ wearing my new dress from @sondeflor....](https://images.od.modash.io/477a3f33db4c77518d922fa3c90fdb3b698f5410)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Son de Flor had the most influencer activity. 39.8% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (13.8%)
- Brazil (5.4%)
- Italy (5.4%)
Son de Flor's influencer activity by market
Here is another example of Son de Flor collaborating with an influencer in United States.
toriacurbelo x Son de Flor
![TikTok post by @toriacurbelo for Son de Flor. Caption reads: [...] dress could be this whimsical? 🖤✨🍂 @Son de....](https://images.od.modash.io/3f3fa999e93371756523659d2ef49676a0bd140c)
Son de Flor's influencer activity vs. related brands
Son de Flor’s romantic, dress-led womenswear aesthetic overlaps with Selkie and Damson Madder in occasion and statement pieces that perform well in styling content. These competitors are strong references for storytelling-led fashion influencing and seasonal collections.
Total influencer content
Son de Flor vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Selkie leads with 3.4k sponsored posts, marginally ahead of Son de Flor (3.3k posts) and Damson Madder (2.4k posts). Across all three brands, the average volume is 3k posts, indicating mature, scaled influencer programs.
By social platform
Son de Flor vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Son de Flor leads on Instagram, while Damson Madder has the most activity on TikTok and YouTube. The gap is most notable on Instagram, with Son de Flor at 2.9k, Selkie at 2.6k, Damson Madder at 1.4k posts. Son de Flor's activity is particularly concentrated on Instagram. On TikTok, Damson Madder and Selkie have multiple times more posts than Son de Flor.
By geographical market
Son de Flor vs. related brands influencer activity (by country)
Estimated sponsored posts in Son de Flor's top markets
Selkie leads in United States with 2.3k posts (67.1%), while Damson Madder has the highest estimated sponsored-post volume in United Kingdom (851 posts, 35%), France (107 posts, 4.4%), suggesting a Europe focus, while Son de Flor leads in Brazil with 176 posts (5.4%). Looking at United States specifically, the split is Selkie at 2.3k posts (67.1%), Son de Flor at 1.3k posts (39.8%), Damson Madder at 885 posts (36.4%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Selkie's Influencer Marketing Strategy
- Damson Madder's Influencer Marketing Strategy
- Eadem's Influencer Marketing Strategy
- BABYBOO FASHION's Influencer Marketing Strategy
- Minga London's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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