Son de Flor Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 3.3k pieces of influencer content sponsored by Son de Flor over the last 12 months.

This report breaks down where & how Son de Flor invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Son de Flor, see here: Son de Flor influencers.

Influencer activity throughout the year

Son de Flor's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

Son de Flor's influencer output appears relatively consistent throughout the year, averaging about 275 sponsored posts per month. October recorded the highest volume at 412 posts (50% above average), while June was the quietest at 164 posts.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Son de Flor's sponsored influencer collaborations break down by social platform:

• Instagram: 2.9k posts (86.4%)
• TikTok: 348 posts (10.5%)
• YouTube: 103 posts (3.1%)

Instagram influencer marketing is a clear focus for Son de Flor.

Here are 3 examples of Son de Flor's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

lira__karina x Son de Flor

lira__karina

@lira__karina

14 Apr, 26

1.6M

88.7k

[...] love Deftones too! I’m wearing full @sondeflor look. Use my code “LIRA15” for a 15% [...]

Influencer bio

Empowering by dark femininity 📍🇬🇧London 📷Photography @lira_karina_photo 🇺🇦Ukrainian

Collaboration metrics

Post views1.6M

Post EMV $56.3k

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delashhhh x Son de Flor

delashhhh

@delashhhh

17 Oct, 25

1.1M

91.3k

[...] aubergine dress🫶🏼 gifted from @Son de Flor ✨

Influencer bio

romanticising my life✨ whimsical outfits & fairytale worlds 💌delashhhh@gmail.com

Collaboration metrics

Post views1.1M

Post EMV $26.6k

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MotherTheMountain x Son de Flor

MotherTheMountain

@MotherTheMountain

06 Sep, 25

620.5k

5.6k

Visit and use our code MOTHERTHEMOUNTAIN for 15% off the most beautiful, sustainable dresses 💚 The river is blue at this time of year so Anastasia plays in the stream with Happy the duck. Julia herds the goats through the countryside and Anastasia upcycles a dress and sews many garments, then she builds her bamboo camper (with a few failures along the way hehe) We are sisters, Julia and Anastasia Vanderbyl. A few years ago, we began a journey to live a life in perfect harmony with nature. A life of caring for animals, growing fruit, planting trees, gardening, cooking, creating, building and learning to live with the land. In this time, nature has taught us more than we could have ever imagined. Our environmental films document the landscape, the lessons we’ve learnt and our work as regenerative farmers here on Bundjalung Country. We live on the land of the Arakwal and Minjungbal People of the Bundjalung Nation. We acknowledge the Traditional Custodians of the Country we live on and recognise their continuing connection to the land and waters. We thank them for protecting this rainforest and its ecosystems since time immemorial. All the music in this video is from Musicbed! You can use our link for a free trial: 0:00 The blue stream in the springtime 2:53 Julia and Anastasia herd the goats to a new paddock 5:41 Sewing and upcycling 13:36 Building a bamboo camper (mistakes and failure)

Influencer bio

We are sisters, Anastasia & Julia Vanderbyl 🌱 A few years ago, we began a journey to live a life in perfect harmony with nature. A life of caring for animals, growing tropical fruit, planting trees, gardening, cooking, creating, building and learning to live with the land. In this time, nature has taught us more than we could have ever imagined. Our environmental films document the landscape and the lessons we’ve learnt in our work as regenerative farmers here on Bundjalung Country. We live on the land of the Arakwal and Minjungbal People of the Bundjalung Nation. We acknowledge the Traditional Custodians of the Country we live on and recognise their continuing connection to the land and waters. We thank them for protecting this rainforest and its ecosystems since time immemorial.

Collaboration metrics

Post views620.5k

Post EMV $19.2k

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💡 Related resource: How To Find Instagram Influencers.

Influencer audience size breakdown (by views)

Son de Flor's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.

Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (470.8k avg views/post):

ellens_welt x Son de Flor

ellens_welt

@ellens_welt

21 Aug, 25

4k

[...] And how gorgeous are these dresses by @sondeflor !? [Ad] What do you love doing most [...]

Influencer bio

🌹 Zeit ist immer im Fluss ... schenkt Erinnerungen ... einen Teil halten wir fest ... in Worten ... auf Bildern ... 🌹EINIGE🌹Teile ich mit euch ... 🌹

Collaboration metrics

Post likes4.0k

Post EMV $399

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And here is another example with a smaller creator on Instagram (9.8k avg views/post):

maimagi x Son de Flor

maimagi

@maimagi

03 Jul, 25

976

[...] Skirt kindly gifted by the amazing @sondeflor Bag: @madebymagi Earrings: @vespermoth [...]

Influencer bio

🌿 Danish creatrix 💚 Sustainable fashion & slow living 🌱 Shop: @creations.by.magi

Collaboration metrics

Post likes976

Post EMV $98

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Son de Flor's repeat partnerships

shirinatra x Son de Flor

shirinatra

@shirinatra

13 Feb, 26

1.2M

37.8k

[...] Details 🌸 Darcy Dress from @sondeflor Cardigan from [...]

shirinatra

@shirinatra

20 Nov, 25

700.2k

29.7k

[...] styling my Darcy Dress from @sondeflor – don't forget their BIG SALE [...]

shirinatra

@shirinatra

22 Sep, 25

356.1k

19.5k

[...] and the Evelyn Skirt from @sondeflor and the Andalusia dress from [...]

badhairgoodshoes x Son de Flor

badhairgoodshoes

@badhairgoodshoes

12 Aug, 25

5.8k

322

@sondeflor is releasing their [...]

badhairgoodshoes

@badhairgoodshoes

07 Oct, 25

4.8k

255

[...] Enola dress kindly gifted by @sondeflor #hallowear #darkacademia [...]

badhairgoodshoes

@badhairgoodshoes

30 Nov, 25

4.8k

193

Did you know that @sondeflor has created a Zero Wate [...]

reivaille x Son de Flor

reivaille

@reivaille

26 Apr, 26

3.2k

[...] 🫧🧺🌱☀️ — Dress : from @sondeflor! If you’re thinking of [...]

reivaille

@reivaille

31 May, 26

1.7k

[...] to you? ☀️ — Dress : from @sondeflor! If you’re thinking of [...]

reivaille

@reivaille

28 Jan, 26

1.7k

[...] 🦆🧤❄️🧵🪾 — Blouse : from @sondeflor! If you’re thinking of [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (13.9%)
• Brazil (5.3%)
• Italy (4.7%)

Here is another example of Son de Flor collaborating with an influencer in United States.

dilyopa x Son de Flor

dilyopa

@dilyopa

29 Jul, 25

1.4M

28.5k

A little Jane Austen moment in this @sondeflor beauty 🤍🌿 I try to be more [...]

Son de Flor's influencer activity vs. related brands

Son de Flor’s romantic, elevated womenswear aesthetic overlaps with Selkie and Damson Madder, all competing for style-niche shoppers driven by storytelling, seasonal edits, and influencer outfit content.

Total influencer content

Selkie leads with 3.4k sponsored posts, marginally ahead of Son de Flor (3.3k posts) and Damson Madder (2.6k posts). Across all three brands, the average volume is 3.1k posts, indicating mature, scaled influencer programs.

By social platform

Son de Flor leads on Instagram and YouTube, while Damson Madder leads on TikTok. The gap is most notable on Instagram, with Son de Flor at 2.9k, Selkie at 2.6k, Damson Madder at 1.4k posts. Son de Flor's activity is particularly concentrated on Instagram. TikTok activity differs substantially, with Damson Madder and Selkie posting several times more than Son de Flor.

By geographical market

Selkie leads in United States with 2.2k posts (65.6%), while Damson Madder has the highest estimated sponsored-post volume in United Kingdom (793 posts, 30.9%), France (151 posts, 5.9%), suggesting a Europe focus, while Son de Flor leads in Brazil with 175 posts (5.3%). Looking at United States specifically, the split is Selkie at 2.2k posts (65.6%), Son de Flor at 1.3k posts (40.7%), Damson Madder at 975 posts (38%).