Son de Flor Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 1.1k pieces of influencer content sponsored by Son de Flor over the last 12 months.
This report breaks down where & how Son de Flor invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Son de Flor, see here: Son de Flor influencers.
Influencer activity throughout the year
Son de Flor's influencer campaigns are active year-round with notable month-to-month fluctuation. The two charts below show month-by-month data for:
- Total sponsored posts tracked
- Total views those posts generated
Son de Flor's influencer activity by month
Number of sponsored posts
Son de Flor's influencer output appears relatively consistent throughout the year, averaging about 93 sponsored posts per month. October recorded the highest volume at 125 posts (34% above average), while January was the quietest at 40 posts.
Son de Flor's influencer activity by month (views)
Total views on sponsored video posts
March generated the most views at 3.9M, while January recorded the least at 610.5k. Across all tracked posts in the 12-month window, average views per post were 22.3k. Interestingly, the highest-view month (March) does not align with peak post volume (October), which could indicate performance differences across months. The top-performing tracked post, by @ainsleydurose, generated 1.3M views.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Son de Flor's sponsored influencer collaborations break down by social platform:
- Instagram: 974 posts (86.4%)
- TikTok: 108 posts (9.6%)
- YouTube: 45 posts (4%)
Son de Flor's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Son de Flor.
Here are 3 examples of Son de Flor's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
ainsleydurose x Son de Flor
Influencer bio
Pastry chef in Paris in pursuit of coziness & vintage treasures @caferevelotion & @durosecoffee 💌ainsleydurose@gmail.com Le Cordon Bleu Paris alumni
Collaboration metrics
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toriacurbelo x Son de Flor
![TikTok post by @toriacurbelo for Son de Flor. Caption reads: [...] dress could be this whimsical? 🖤✨🍂 @Son de....](https://images.od.modash.io/3f3fa999e93371756523659d2ef49676a0bd140c)
Influencer bio
Wearable Whimsy Outfits 🧚🏼♂️✨🦢 Virgo Ravenclaw Swiftie Toriacurbelo@gmail.com Charlotte, NC Links/outfits on LTK👇🏽
Collaboration metrics
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MotherTheMountain x Son de Flor
Influencer bio
We are sisters, Anastasia & Julia Vanderbyl - BUY OUR BOOK BELOW! 🌱 A few years ago, we began a journey to live a life in perfect harmony with nature. A life of caring for animals, growing tropical fruit, planting trees, gardening, cooking, creating, building and learning to live with the land. In this time, nature has taught us more than we could have ever imagined. Our environmental films document the landscape and the lessons we’ve learnt in our work as regenerative farmers here on Bundjalung Country. We live on the land of the Arakwal and Minjungbal People of the Bundjalung Nation. We acknowledge the Traditional Custodians of the Country we live on and recognise their continuing connection to the land and waters. We thank them for protecting this rainforest and its ecosystems since time immemorial.
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
- Posts: 54%
- Reels: 46%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers Son de Flor are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Son de Flor's influencers average views (Instagram)
Based on each influencer's average views per post
With 38.8% of partnerships featuring creators averaging 10K-50K views, Son de Flor's strategy suggests cost-efficiency and engagement-focused partnerships.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (956.7k avg views/post, 64.5k followers):
shweta.wanders x Son de Flor
![Instagram post by @shweta.wanders for Son de Flor. Caption reads: [...] But best to wait another week....](https://images.od.modash.io/fb9a629602f3cc59c77e0414c78f93cad00182c1)
Influencer bio
✈ Showing you the best of London ✎ Things to do | Unique Experiences | Hotels UGC 💌 PR/ Collabs | shweta.wanders@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (9.9k avg views/post, 132.6k followers):
limwoan x Son de Flor
![Instagram post by @limwoan for Son de Flor. Caption reads: [...] captivating full circle skirt from....](https://images.od.modash.io/9a5dc6df972d74788a2ec1b4fc66f5dc45344377)
Influencer bio
Timeless & Classic Aesthetic Town & Country Inspired Based in England ✞
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Son de Flor's repeat partnerships
Out of 536 unique influencers in our dataset, 79 of them (15%) posted content for Son de Flor in 3 or more separate calendar months. The most consistent partner is @shirinatra, who has collaborated across 12 months with 47 total posts.
Here are 3 examples of Son de Flor's repeat influencer partnerships, with links to the sponsored content.
shirinatra x Son de Flor
![Instagram post by @shirinatra for Son de Flor. Caption reads: [...] styling my Darcy Dress from @sondeflor –....](https://images.od.modash.io/081cf024a60aaf8c5dc3d0cbd8ad4adf217dcf8f)
![Instagram post by @shirinatra for Son de Flor. Caption reads: [...] and the Evelyn Skirt from @sondeflor and the....](https://images.od.modash.io/f21dfe3edc75913a944f56d1a85f46e78374c94e)
![Instagram post by @shirinatra for Son de Flor. Caption reads: [...] length to fit my beloved @sondeflor dresses....](https://images.od.modash.io/dcff44a119dc730ff310fa437a27d06640dac8db)
shirin.altsohn x Son de Flor
![TikTok post by @shirin.altsohn for Son de Flor. Caption reads: [...] from my collection with @Son de Flor ✨ is....](https://images.od.modash.io/8859b5cd3a0f06ad108d26557e6bfd4e5eaf6031)
![TikTok post by @shirin.altsohn for Son de Flor. Caption reads: [...] from my collection with @Son de Flor ✨ ....](https://images.od.modash.io/431ca1354cd4623cf2d00bc1a36757d3e5b0d8d4)
![TikTok post by @shirin.altsohn for Son de Flor. Caption reads: [...] is from my collection with @Son de Flor ✨....](https://images.od.modash.io/71b549791f9104518fb23082f534e227e70fa3d6)
badhairgoodshoes x Son de Flor
![Instagram post by @badhairgoodshoes for Son de Flor. Caption reads: @sondeflor is releasing their [...].](https://images.od.modash.io/4953a78d09da4e227ec28f112d336d7cb6a17ca2)
![Instagram post by @badhairgoodshoes for Son de Flor. Caption reads: [...] Enola dress kindly gifted by @sondeflor....](https://images.od.modash.io/756dd765bcd5b5223d2fac014ec1c7c1cc21f5e2)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Son de Flor had the most influencer activity. 44.5% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (13.3%)
- Italy (5.3%)
- Brazil (5%)
Son de Flor's influencer activity by market
Here is another example of Son de Flor collaborating with an influencer in United States.
thelittlecountrygal x Son de Flor
![Instagram post by @thelittlecountrygal for Son de Flor. Caption reads: [...] marsala Diana dress Kindly gifted by ....](https://images.od.modash.io/101fbc4aaf1847c94b0baa23fe88fe7899cd3917)
Son de Flor's influencer activity vs. related brands
Son de Flor’s romantic, feminine fashion aesthetic aligns closely with Selkie’s occasion and cottagecore-leaning dress audience and Damson Madder’s trend-forward womenswear community. These brands compete for similar style-driven shoppers and influencer outfit-styling content.
Total influencer content
Son de Flor vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Son de Flor leads with 1.1k sponsored posts, significantly outpacing Selkie (534 posts) and Damson Madder (330 posts). Across all three brands, the average volume is 664 posts, suggesting moderate but consistent investment. Son de Flor has more than twice as many total posts as Selkie and more than three times as many as Damson Madder.
By social platform
Son de Flor vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Son de Flor leads on Instagram, TikTok, and YouTube. The gap is most notable on Instagram, with Son de Flor at 974, Selkie at 444, Damson Madder at 274 posts. Son de Flor's activity is particularly concentrated on Instagram. On YouTube, Son de Flor has far more posts than Selkie and Damson Madder.
By geographical market
Son de Flor vs. related brands influencer activity (by country)
Estimated sponsored posts in Son de Flor's top markets
Son de Flor has the highest estimated sponsored-post volume in United States (502 posts, 44.5%), United Kingdom (150 posts, 13.3%), Italy (60 posts, 5.3%), suggesting a Europe focus, while Selkie leads in Brazil with 25 posts (4.7%), while Damson Madder leads in France with 16 posts (4.8%). Looking at United States specifically, the split is Son de Flor at 502 posts (44.5%), Selkie at 345 posts (64.7%), Damson Madder at 122 posts (36.9%). Son de Flor's strength in United States and United Kingdom may indicate a home-market focus, while Selkie shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 2 similar influencer marketing strategy breakdowns for other brands:
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