Son de Flor Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 3.2k pieces of influencer content sponsored by Son de Flor over the last 12 months.

This report breaks down where & how Son de Flor invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Son de Flor, see here: Son de Flor influencers.

Influencer activity throughout the year

Son de Flor's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

Son de Flor's influencer output appears relatively consistent throughout the year, averaging about 268 sponsored posts per month. October recorded the highest volume at 413 posts (54% above average), while July was the quietest at 117 posts.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Son de Flor's sponsored influencer collaborations break down by social platform:

• Instagram: 2.8k posts (86.3%)
• TikTok: 338 posts (10.5%)
• YouTube: 104 posts (3.2%)

Instagram influencer marketing is a clear focus for Son de Flor.

Here are 3 examples of Son de Flor's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

lira__karina x Son de Flor

lira__karina

@lira__karina

14 Apr, 26

1.6M

92.4k

[...] love Deftones too! I’m wearing full @sondeflor look. Use my code “LIRA15” for a 15% [...]

Influencer bio

Empowering by dark femininity 📍🇬🇧London 📷Photography @lira_karina_photo 🇺🇦Ukrainian

Collaboration metrics

Post views1.6M

Post EMV $57.9k

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delashhhh x Son de Flor

delashhhh

@delashhhh

17 Oct, 25

1.1M

91.3k

[...] aubergine dress🫶🏼 gifted from @Son de Flor ✨

Influencer bio

romanticising my life✨ whimsical outfits & fairytale worlds 💌delashhhh@gmail.com

Collaboration metrics

Post views1.1M

Post EMV $26.6k

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MotherTheMountain x Son de Flor

MotherTheMountain

@MotherTheMountain

06 Sep, 25

620.5k

5.6k

Visit and use our code MOTHERTHEMOUNTAIN for 15% off the most beautiful, sustainable dresses 💚 The river is blue at this time of year so Anastasia plays in the stream with Happy the duck. Julia herds the goats through the countryside and Anastasia upcycles a dress and sews many garments, then she builds her bamboo camper (with a few failures along the way hehe) We are sisters, Julia and Anastasia Vanderbyl. A few years ago, we began a journey to live a life in perfect harmony with nature. A life of caring for animals, growing fruit, planting trees, gardening, cooking, creating, building and learning to live with the land. In this time, nature has taught us more than we could have ever imagined. Our environmental films document the landscape, the lessons we’ve learnt and our work as regenerative farmers here on Bundjalung Country. We live on the land of the Arakwal and Minjungbal People of the Bundjalung Nation. We acknowledge the Traditional Custodians of the Country we live on and recognise their continuing connection to the land and waters. We thank them for protecting this rainforest and its ecosystems since time immemorial. All the music in this video is from Musicbed! You can use our link for a free trial: 0:00 The blue stream in the springtime 2:53 Julia and Anastasia herd the goats to a new paddock 5:41 Sewing and upcycling 13:36 Building a bamboo camper (mistakes and failure)

Influencer bio

We are sisters, Anastasia & Julia Vanderbyl 🌱 A few years ago, we began a journey to live a life in perfect harmony with nature. A life of caring for animals, growing tropical fruit, planting trees, gardening, cooking, creating, building and learning to live with the land. In this time, nature has taught us more than we could have ever imagined. Our environmental films document the landscape and the lessons we’ve learnt in our work as regenerative farmers here on Bundjalung Country. We live on the land of the Arakwal and Minjungbal People of the Bundjalung Nation. We acknowledge the Traditional Custodians of the Country we live on and recognise their continuing connection to the land and waters. We thank them for protecting this rainforest and its ecosystems since time immemorial.

Collaboration metrics

Post views620.5k

Post EMV $19.2k

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💡 Related resource: How To Find Instagram Influencers.

Influencer audience size breakdown (by views)

Son de Flor's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.

Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (188.7k avg views/post):

cozyfaeriecraft x Son de Flor

cozyfaeriecraft

@cozyfaeriecraft

04 May, 26

119.8k

10.7k

[...] 🧚‍♀️ The dress was gifted to me by @sondeflor ✨ #crochetdesigner #fantasycrochet [...]

Influencer bio

Fiber artist with a fantasy obsession 🧚‍♀️⚔️ 🏔️ somewhere in the Alps 💌 cozyfaeriecraft@gmail.com ✨ Patterns:

Collaboration metrics

Post views119.8k

Post EMV $4.7k

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And here is another example with a smaller creator on Instagram (10.0k avg views/post):

softautumn.heather x Son de Flor

softautumn.heather

@softautumn.heather

27 Jun, 26

25k

694

[...] incredibly beautiful Carmen dress from @sondeflor for the first time and caught this [...]

Influencer bio

🌿 Slow Fashion Style 🌿 ✨Outfit inspo at all stages of motherhood 🤍 Linen connoisseur 💌softautumn.heather@gmail.com 🌻Natural Fibers Only ☦️🌹

Collaboration metrics

Post views25.0k

Post EMV $821

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Son de Flor's repeat partnerships

shirinatra x Son de Flor

shirinatra

@shirinatra

13 Feb, 26

1.2M

37.8k

[...] Details 🌸 Darcy Dress from @sondeflor Cardigan from [...]

shirinatra

@shirinatra

20 Nov, 25

700.2k

29.7k

[...] styling my Darcy Dress from @sondeflor – don't forget their BIG SALE [...]

shirinatra

@shirinatra

16 Apr, 26

366.1k

17.5k

[...] and Summer pieces from the @sondeflor x Shirinatra collection, we [...]

shirin.altsohn x Son de Flor

shirin.altsohn

@shirin.altsohn

10 Dec, 25

113.7k

4.1k

[...] from my collection with @Son de Flor ✨ #linendress #classicstyle [...]

shirin.altsohn

@shirin.altsohn

11 Oct, 25

89.1k

2.5k

[...] from my collection with @Son de Flor ✨ is your favorite? 🤎 [...]

shirin.altsohn

@shirin.altsohn

17 Aug, 25

49.2k

2.8k

[...] 🤎 The Skirt is from @Son de Flor ✨ 's newest collection. The [...]

badhairgoodshoes x Son de Flor

badhairgoodshoes

@badhairgoodshoes

12 Aug, 25

5.8k

322

@sondeflor is releasing their [...]

badhairgoodshoes

@badhairgoodshoes

07 Oct, 25

4.8k

255

[...] Enola dress kindly gifted by @sondeflor #hallowear #darkacademia [...]

badhairgoodshoes

@badhairgoodshoes

30 Nov, 25

4.8k

193

Did you know that @sondeflor has created a Zero Wate [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (14.1%)
• Brazil (5.8%)
• Italy (5.3%)

Here is another example of Son de Flor collaborating with an influencer in United States.

toriacurbelo x Son de Flor

toriacurbelo

@toriacurbelo

12 Nov, 25

837.7k

24.8k

[...] dress could be this whimsical? 🖤✨🍂 @Son de Flor ✨ I love coming across sustainable [...]

Son de Flor's influencer activity vs. related brands

Son de Flor’s romantic, storybook fashion aesthetic competes with Selkie’s dreamy occasionwear and Damson Madder’s design-led womenswear, all benefiting from styling reels and narrative-driven influencer content.

Total influencer content

Selkie leads with 3.4k sponsored posts, marginally ahead of Son de Flor (3.2k posts) and Damson Madder (2.6k posts). Across all three brands, the average volume is 3.1k posts, indicating mature, scaled influencer programs.

By social platform

Son de Flor leads on Instagram and YouTube, while Damson Madder leads on TikTok. The gap is most notable on TikTok, with Damson Madder at 1.1k, Selkie at 800, Son de Flor at 338 posts. Son de Flor's activity is particularly concentrated on Instagram. Damson Madder has several times more TikTok posts than Son de Flor, and Son de Flor has several times more YouTube posts than both Selkie and Damson Madder.

By geographical market

Selkie leads in United States with 2.2k posts (65%), while Damson Madder has the highest estimated sponsored-post volume in United Kingdom (841 posts, 32.6%), France (134 posts, 5.2%), suggesting a Europe focus, while Son de Flor leads in Brazil with 187 posts (5.8%). Looking at United States specifically, the split is Selkie at 2.2k posts (65%), Son de Flor at 1.3k posts (41.6%), Damson Madder at 934 posts (36.2%).