We analyzed 3.5k pieces of influencer content sponsored by Son de Flor over the last 12 months.
This report breaks down where & how Son de Flor invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Son de Flor, see here: Son de Flor influencers.
Son de Flor's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
Son de Flor's influencer output appears relatively consistent throughout the year, averaging about 294 sponsored posts per month. October recorded the highest volume at 416 posts (41% above average), while February was the quietest at 99 posts.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Son de Flor's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Son de Flor.
Here are 3 examples of Son de Flor's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
life and love in a small seaside town collab: dilyopa@grail-talent.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Influencer bio
romanticising my life✨ whimsical outfits & fairytale designs 💌delashhhh@a-listme.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Influencer bio
We are sisters, Anastasia & Julia Vanderbyl - BUY OUR BOOK BELOW! 🌱 A few years ago, we began a journey to live a life in perfect harmony with nature. A life of caring for animals, growing tropical fruit, planting trees, gardening, cooking, creating, building and learning to live with the land. In this time, nature has taught us more than we could have ever imagined. Our environmental films document the landscape and the lessons we’ve learnt in our work as regenerative farmers here on Bundjalung Country. We live on the land of the Arakwal and Minjungbal People of the Bundjalung Nation. We acknowledge the Traditional Custodians of the Country we live on and recognise their continuing connection to the land and waters. We thank them for protecting this rainforest and its ecosystems since time immemorial.
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on Instagram, this is what it looks like:
💡 Related resource: How To Find Instagram Influencers.
For their top social platform (Instagram), here is a breakdown of the type of influencers Son de Flor are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 33.6% of partnerships featuring creators averaging 10K-50K views, Son de Flor's strategy suggests cost-efficiency and engagement-focused partnerships. The 1K-5K views segment is also prominent at 26%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (958.0k avg views/post):
Influencer bio
✈ Showing you the best of London ✎ Things to do | Unique Experiences | Hotels UGC 💌 PR/ Collabs | shweta.wanders@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (10.0k avg views/post):
Influencer bio
Großfamilienalltag - mit Kuchen geht's! 📍Ruhrgebiet #serien ✉️ simone@booksandbabies.de
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Out of 1.1k unique influencers in our dataset, 210 of them (20%) posted content for Son de Flor in 3 or more separate calendar months. The most consistent partner is @nestfed, who has collaborated across 12 months with 76 total posts.
Here are 3 examples of Son de Flor's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where Son de Flor had the most influencer activity. 41.3% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of Son de Flor collaborating with an influencer in United States.
Son de Flor competes in romantic, vintage-inspired apparel that performs well through storytelling and slow-fashion aesthetics. Selkie and Damson Madder attract similar audiences looking for distinctive silhouettes and creator styling inspiration.
Total sponsored posts tracked (last 12 months)
Son de Flor leads with 3.5k sponsored posts, significantly outpacing Selkie (456 posts) and Damson Madder (337 posts). Across all three brands, the average volume is 1.4k posts, suggesting established influencer marketing investments. Son de Flor has 3,537 total posts, which is several times more than Selkie (456) and Damson Madder (337).
Sponsored posts by platform
Son de Flor leads on Instagram, TikTok, and YouTube. The gap is most notable on Instagram, with Son de Flor at 3k, Selkie at 456, Damson Madder at 274 posts. Son de Flor's activity is particularly concentrated on Instagram. On TikTok and YouTube, Son de Flor posts far more content (386 and 161) while Selkie has none and Damson Madder has 56 and 7.
Estimated sponsored posts in Son de Flor's top markets
Son de Flor has the highest estimated sponsored-post volume in United States (1.5k posts, 41.3%), United Kingdom (477 posts, 13.5%), Italy (202 posts, 5.7%), suggesting a Europe focus, while Selkie leads in Brazil with 21 posts (4.7%), while Damson Madder leads in France with 14 posts (4.2%). Looking at United States specifically, the split is Son de Flor at 1.5k posts (41.3%), Selkie at 301 posts (66%), Damson Madder at 121 posts (35.9%). Son de Flor's strength in United States and United Kingdom may indicate a home-market focus, while Selkie shows broader regional investment.
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
When you outgrow your mishmash of spreadsheets & free tools, try Modash. Find & email influencers, track campaigns, ship products & more - all in one place.