Son de Flor Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 3.3k pieces of influencer content sponsored by Son de Flor over the last 12 months.

This report breaks down where & how Son de Flor invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Son de Flor, see here: Son de Flor influencers.

Influencer activity throughout the year

Son de Flor's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

Son de Flor's influencer output appears relatively consistent throughout the year, averaging about 268 sponsored posts per month. October recorded the highest volume at 411 posts (53% above average), while July was the quietest at 206 posts.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Son de Flor's sponsored influencer collaborations break down by social platform:

• Instagram: 2.8k posts (85.6%)
• TikTok: 311 posts (9.5%)
• YouTube: 159 posts (4.9%)

Instagram influencer marketing is a clear focus for Son de Flor.

Here are 3 examples of Son de Flor's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

vivthecarer x Son de Flor

vivthecarer

@vivthecarer

16 Jun, 26

1.4M

122.6K

[...] this 🤓 Hope you like today’s look and @sondeflor have their summer sale. You can also [...]

Influencer bio

Timeless Fashionista. Outfit Inspiration. Scarfs & Glasses Enquiries: viv@ipagency.co Viv & James @jamesrollingandco @snagtights VIVTC 10% off

Collaboration metrics

Post views1.4M

Post EMV $55.0k

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delashhhh x Son de Flor

delashhhh

@delashhhh

17 Oct, 25

1.1M

91.3K

[...] aubergine dress🫶🏼 gifted from @Son de Flor ✨

Influencer bio

romanticising my life 🧚‍♀️ whimsical styling, designing & lifestyle 💌 delashhhh@gmail.com

Collaboration metrics

Post views1.1M

Post EMV $26.6k

More influencer data

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Roots-In-The-Wild x Son de Flor

Roots-In-The-Wild

@Roots-In-The-Wild

01 Feb, 26

274.6K

11.3K

[...] at no extra cost to you. MY DRESSES - Son de Flor currently have a sale with up to 40% [...]

Influencer bio

Stories of finding home in the wild… I’m Jessica and I travel around Europe full-time in my tiny campervan “Frodo” with my puppy Heidi, collecting ancient folk stories and connecting with a more natural way of living. On this channel I share my DIY van build journey, slow off-grid living, solo road trips, and the wild foods and folk stories that connect us to the land. I’d love to have you along for the ride as I reconnect with nature and grow Roots in the Wild 🤎 Business inquiries: jessica@padern.co.uk

Collaboration metrics

Post views274.6k

Post EMV $9.4k

More influencer data

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💡 Related resource: How To Find Instagram Influencers.

Influencer audience size breakdown (by views)

Son de Flor's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.

Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (260.6k avg views/post):

andreasfashiongalaxy x Son de Flor

andreasfashiongalaxy

@andreasfashiongalaxy

30 Mar, 26

242.5K

14.3K

[...] #styling #andreasfashiongalaxy AD @sondeflor

Influencer bio

Dark romance ✧ vintage ✧ thrifted ✧ vegan fashion dramatically unserious 💃🏻 2M YT | 1.7M TT | 463K FB 💌 andreasfashiongalaxy@gmail.com 📍London

Collaboration metrics

Post views242.5k

Post EMV $8.7k

More influencer data

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And here is another example with a smaller creator on Instagram (10.0k avg views/post):

ladyrebeccafashions x Son de Flor

ladyrebeccafashions

@ladyrebeccafashions

06 Oct, 25

4.4K

321

@sondeflor kindly gifted me this lovely black [...]

Influencer bio

Historical Costumer and Content Creator based in the Seattle area. Click the link for my YouTube channel! theladyrebecca@gmail.com for collabs

Collaboration metrics

Post views4.4k

Post EMV $165

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

Son de Flor's repeat partnerships

shirinatra x Son de Flor

shirinatra

@shirinatra

13 Feb, 26

1.2M

37.8K

[...] Details 🌸 Darcy Dress from @sondeflor Cardigan from [...]

shirinatra

@shirinatra

20 Nov, 25

700.2K

29.7K

[...] styling my Darcy Dress from @sondeflor – don't forget their BIG SALE [...]

shirinatra

@shirinatra

16 Apr, 26

366.1K

17.5K

[...] and Summer pieces from the @sondeflor x Shirinatra collection, we [...]

steffimarla x Son de Flor

steffimarla

@steffimarla

09 Sep, 26

4K

[...] the Underhill Dress from @sondeflor new autumn collection, fall [...]

steffimarla

@steffimarla

07 Apr, 26

3.9K

[...] you to my super beautiful @sondeflor Nora spring dress in an [...]

steffimarla

@steffimarla

19 Jun, 26

2K

[...] Pinafore dress from @sondeflor , right now with 30% off and [...]

emilyelenuvole x Son de Flor

emilyelenuvole

@emilyelenuvole

31 Dec, 25

3.1K

[...] ▫️Dress & scarf @sondeflor #gifted #mysondeflor ▫️Jewels [...]

emilyelenuvole

@emilyelenuvole

27 Dec, 25

1.5K

57

[...] in linen’s embrace with @sondeflor — where every dress is [...]

emilyelenuvole

@emilyelenuvole

20 Oct, 25

733

[...] 🧡🍂🎃 ▪️Palisandra shawl @sondeflor #gifted #autumnvibes [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (13.8%)
• Italy (5.3%)
• Brazil (4.5%)

Here is another example of Son de Flor collaborating with an influencer in United States.

toriacurbelo x Son de Flor

toriacurbelo

@toriacurbelo

12 Nov, 25

837.7K

24.8K

[...] dress could be this whimsical? 🖤✨🍂 @Son de Flor ✨ I love coming across sustainable [...]

Son de Flor's influencer activity vs. related brands

Son de Flor’s romantic, slow-fashion aesthetic overlaps with Selkie’s whimsical occasionwear and Damson Madder’s vintage-inspired womenswear, all appealing to style creators focused on storytelling and wardrobe curation.

Total influencer content

Selkie leads with 3.5K sponsored posts, marginally ahead of Son de Flor (3.3K posts) and Damson Madder (2.5K posts). Across all three brands, the average volume is 3.1K posts, indicating mature, scaled influencer programs.

By social platform

Son de Flor leads on Instagram and YouTube, while Damson Madder leads on TikTok. The gap is most notable on TikTok, with Damson Madder at 1.1K, Selkie at 812, Son de Flor at 311 posts. Son de Flor's activity is particularly concentrated on Instagram. On YouTube, Son de Flor has many more posts than Selkie and Damson Madder.

By geographical market

Selkie has the highest estimated sponsored-post volume in United States (2.2K posts, 63.9%), Brazil (163 posts, 4.7%), while Damson Madder has the highest estimated sponsored-post volume in United Kingdom (838 posts, 33.1%), France (162 posts, 6.4%), suggesting a Europe focus, while Son de Flor leads in Italy with 173 posts (5.3%). Looking at United States specifically, the split is Selkie at 2.2K posts (63.9%), Son de Flor at 1.3K posts (40.9%), Damson Madder at 889 posts (35.1%).