Bombas Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 2.0k pieces of influencer content sponsored by Bombas over the last 12 months.

This report breaks down where & how Bombas invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Bombas, see here: Bombas influencers.

Influencer activity throughout the year

Bombas's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

Bombas's sponsored post volume appears to trend upward over the 12-month period, rising from 139 posts in January to 165 in December. The peak month, October, reached 323 posts, 97% higher than the monthly average of 164.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Bombas's sponsored influencer collaborations break down by social platform:

• TikTok: 955 posts (48.4%)
• Instagram: 765 posts (38.8%)
• YouTube: 252 posts (12.8%)

TikTok influencer marketing is a clear focus for Bombas.

Here are 3 examples of Bombas's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

jennaphipps x Bombas

jennaphipps

@jennaphipps

28 Jun, 25

1.5M

51.1k

Our daily routine with Bombas for the past 420 days. Bombas now ships [...]

Influencer bio

trying to fix my abandoned home i make youtube videos ⬇️

Collaboration metrics

Post views1.5M

Post EMV $50.0k

More influencer data

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connortomlinson5 x Bombas

connortomlinson5

@connortomlinson5

04 Apr, 25

1.8M

79.1k

Traveling without @Bombas ? Couldn’t be me. Head to link in bio [...]

Influencer bio

Love On The Spectrum US 📺 Youtube: Car Rides With Connor 🚗 Official Merch ⬇️

Collaboration metrics

Post views1.8M

Post EMV $40.0k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

TastingHistory x Bombas

TastingHistory

@TastingHistory

15 Apr, 25

2.3M

80.6k

Thank you to Bombas for sponsoring this video! Head to and [...]

Influencer bio

Click for more Tasting History Every Tuesday, I show you how to make a different historic dish while exploring the history surrounding it. Subscribe and join me as we Taste a bit of History. Order the Tasting History Cookbook at https://bit.ly/3GHL7wC Support the channel at https://www.patreon.com/tastinghistory https://linktr.ee/Tastinghistory Instagram @tastinghistorywithmaxmiller Twitter @Tastinghistory1 Tasting History 22647 Ventura Blvd #323 Woodland Hills, CA 91364

Collaboration metrics

Post views2.3M

Post EMV $78.3k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

Bombas's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (156.3k avg views/post):

brittany1wilson x Bombas

brittany1wilson

@brittany1wilson

28 Jun, 25

264.6k

18.4k

Travel hack = @Bombas performance compression socks. Grab some [...]

Influencer bio

pro soccer player ➡️ forever athlete ⚽️ Admin@brittanyisenhour.com Train with me (link below! ⬇️)

Collaboration metrics

Post views264.6k

Post EMV $6.2k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on TikTok (9.9k avg views/post):

get_moefit x Bombas

get_moefit

@get_moefit

04 Apr, 25

11.6k

432

I’ve partnered @Bombas because just as much as I like to inform [...]

Influencer bio

📍DMV ✉️:Monique@agencycliquish.com IG:@Get_Moefit Shop My fit & shoes on LTK⬇️

Collaboration metrics

Post views11.6k

Post EMV $254

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

Bombas's repeat partnerships

MidlifeStockman x Bombas

MidlifeStockman

@MidlifeStockman

04 Aug, 25

2M

106.4k

This episode is a great reminder of just how quickly EVERYTHING can change. I don't want to find myself in the EMERGENCY ROOM again! This all could have been a whole lot worse. I'll definitely be moving slower and working to be more careful as we continue to help those in need. All Things MIDLIFE Buy me a coffee (doesn't have to be used on coffee) All donations go right back into the channel Amazon Wish List: Patreon Monthly Support: / midlifestockman ** MERCH STORE ** Newsletter Signup: Midlife Stockman PO Box 214077 Auburn Hills, MI 48321 You can also reach out to me via email: midlifestockman@gmail.com and use code MIDLIFESTOCKMAN at checkout for 20% off your first purchase. Thank you LMNT for sponsoring this episode! Go to for a free sample pack with any purchase! Midlife Stockman Equipment List: Exmark Vertex mower: Exmark Original Parts: Find your local Exmark dealer: Stihl Garden Pruner: (this is what I wear on my belt) Chain Saw: Weed Eater: Edger: Blower: Hedge clipper (gas): Hedge Clipper (Battery): STIHL KombiMotor Gas Multi-System Power Head: STIHL KW-KM Power Sweep Attachment Brush Knife (Ninja Star): Trimmer line: Trimmer head: Safety Glasses: Gloves: Neck Gaiter: Pants: Socks: Work Boots:

MidlifeStockman

@MidlifeStockman

18 Aug, 25

1.9M

115.1k

Thank you Poncho for sponsoring this video. Go to for $10 off your first order. I can't wait to share this one with you all! Thank you so much for being here and believing in this work. We're making real change out there and it's becaues of all of you! All Things MIDLIFE Buy me a coffee (doesn't have to be used on coffee) All donations go right back into the channel Amazon Wish List: Patreon Monthly Support: / midlifestockman ** MERCH STORE ** Newsletter Signup: Midlife Stockman PO Box 214077 Auburn Hills, MI 48321 You can also reach out to me via email: midlifestockman@gmail.com and use code MIDLIFESTOCKMAN at checkout for 20% off your first purchase. Thank you LMNT for sponsoring this episode! Go to for a free sample pack with any purchase! Midlife Stockman Equipment List: Exmark Vertex mower: Exmark Original Parts: Find your local Exmark dealer: Stihl Garden Pruner: (this is what I wear on my belt) Chain Saw: Weed Eater: Edger: Blower: Hedge clipper (gas): Hedge Clipper (Battery): STIHL KombiMotor Gas Multi-System Power Head: STIHL KW-KM Power Sweep Attachment Brush Knife (Ninja Star): Trimmer line: Trimmer head: Safety Glasses: Gloves: Neck Gaiter: Pants: Socks: Work Boots:

MidlifeStockman

@MidlifeStockman

06 Oct, 25

1.3M

86.9k

Thank you to Bombas for sponsoring this video! Head [...]

wanderlustalley x Bombas

wanderlustalley

@wanderlustalley

28 Jun, 25

158.2k

5.9k

[...] Update (Q&A) ⭐️Thank you to Bombas for sponsoring this video! [...]

wanderlustalley

@wanderlustalley

21 Dec, 25

108k

3.3k

120 Hours on World's Biggest Cruise Ship ☀️ Thank you Airalo for Sponsoring this Video! ⭐️ Get $3 OFF your next Airalo eSIM Purchase using the code: ALLEY3 📌 MY LATEST VIDEOS: • What I Spend Living in NYC vs Cruise (NOT ... • I Stayed in a Cruise Ship Crew Cabin • What 7 Days in Italy is REALLY Like --- 🫶SUPPORT MY ADVENTURES: ☀️ YOUTUBE MEMBERSHIPS (exclusive bts content): / @wanderlustalley ☕️Buy Me a Coffee (extra support): 🖤Patreon (extra support): patreon.com/wanderlustalley 🔔Don't forget to SUBSCRIBE and turn on your notifications! 🔗 Links to my socials / @wanderlustalley / wanderlustalley 🚨STAY AT MY AIRBNB: --- 🎶 All of the music in my videos comes from Musicbed, check it out below: 🛍️ Shop all of my Camera Equipment: 🛜 Get hassle free internet connection & $3 OFF your first purchase: 💸Check out my favorite FINANCE app that has made my life SO MUCH easier: 🧦Shop my favorite socks with 20% off (+ donate to homeless shelters with your purchase): 📲Organize and declutter your photos NOW using one of my favorite apps (3 DAYS FREE):

wanderlustalley

@wanderlustalley

07 Apr, 25

98.1k

3.9k

🇯🇵My Solo Trip in Hidden Japan (Exploring Ginzan Onsen)-Grab the Laifen Hairdryer now: Also available at Walmart: In this video I'm taking you with me on my solo trip to Ginzan onsen. I've been to many places in Japan; however, this is a spot I've never been to and I'm excited to take you guys with me. 🍕 TRAVEL WITH ME TO ITALY: MY LATEST VIDEOS: 🇯🇵: • My New Life Living Alone in Tokyo 🚢: • CRUISE VLOG: Days in My Life on a Cruise S... 🇮🇪: • First Time Visiting Ireland (10 Day Travel... 🚢: • My Solo Cruise to Thailand (How Did I Get ... _______________________________ 🫶SUPPORT MY ADVENTURES: ☕️Buy Me a Coffee: 🖤Patreon: / wanderlustalley 🔔Don't forget to SUBSCRIBE and turn on your notifications! 🔗 Links to my socials / wanderlustalley / wanderlustalley 🚨STAY AT MY AIRBNB: _________________________________ 🎶 All of the music in my videos comes from Musicbed, check it out below: 🛍️ Shop all of my Camera Equipment: 🛜 Get hassle free internet connection & $3 OFF your first purchase: 💸Check out my favorite FINANCE app that has made my life SO MUCH easier: 🧦Shop my favorite socks with 20% off (+ donate to homeless shelters with your purchase): 📲Organize and declutter your photos NOW using one of my favorite apps (3 DAYS FREE): 📸 CLICK HERE for insta360: 00:00 Introduction 00:17 Packing (What is happening?) 00:42 On My Way (Where are we going?) 02:05 Made it (Getting Settled) 03:19 I made a mistake.. 04:59 Traditional Kaiseki Dinner 06:39 Full Ryoken (Japanese Hotel) Tour 07:55 Japanese Onsen Experience 10:54 My Japanese Breakfast 12:25 Exploring Ginzan Onsen (curry pan, soba ice cream, getting interviewed)

lovettorleaveitpodcast x Bombas

lovettorleaveitpodcast

@lovettorleaveitpodcast

31 Jan, 26

55.3k

2.8k

[...] SPONSORS PLANNED PARENTHOOD: BOMBAS CODE: LOVETT CHAPTERS 0:00 - [...]

lovettorleaveitpodcast

@lovettorleaveitpodcast

26 Jul, 25

47.6k

2.2k

[...] THESE DEALS FROM OUR SPONSORS BOMBAS: CODE: LOVETT ONESKIN: CODE: [...]

lovettorleaveitpodcast

@lovettorleaveitpodcast

25 Jan, 26

48.5k

423

[...] THESE DEALS FROM OUR SPONSORS BOMBAS: CODE: LOVETT SIMPLISAFE: [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• Canada (5.3%)
• United Kingdom (4.9%)
• Brazil (2.2%)

Here is another example of Bombas collaborating with an influencer in United States.

MidlifeStockman x Bombas

MidlifeStockman

@MidlifeStockman

04 Aug, 25

2M

106.4k

This episode is a great reminder of just how quickly EVERYTHING can change. I don't want to find myself in the EMERGENCY ROOM again! This all could have been a whole lot worse. I'll definitely be moving slower and working to be more careful as we continue to help those in need. All Things MIDLIFE Buy me a coffee (doesn't have to be used on coffee) All donations go right back into the channel Amazon Wish List: Patreon Monthly Support: / midlifestockman ** MERCH STORE ** Newsletter Signup: Midlife Stockman PO Box 214077 Auburn Hills, MI 48321 You can also reach out to me via email: midlifestockman@gmail.com and use code MIDLIFESTOCKMAN at checkout for 20% off your first purchase. Thank you LMNT for sponsoring this episode! Go to for a free sample pack with any purchase! Midlife Stockman Equipment List: Exmark Vertex mower: Exmark Original Parts: Find your local Exmark dealer: Stihl Garden Pruner: (this is what I wear on my belt) Chain Saw: Weed Eater: Edger: Blower: Hedge clipper (gas): Hedge Clipper (Battery): STIHL KombiMotor Gas Multi-System Power Head: STIHL KW-KM Power Sweep Attachment Brush Knife (Ninja Star): Trimmer line: Trimmer head: Safety Glasses: Gloves: Neck Gaiter: Pants: Socks: Work Boots:

Bombas's influencer activity vs. related brands

Bombas competes in premium basics where comfort, fit, and brand story drive loyalty. SKIMS and SPANX also compete for wardrobe-essential spending and use influencer partnerships to showcase fabric feel, fit, and everyday wear.

Total influencer content

Skims leads with 16.2k sponsored posts, significantly outpacing SPANX (3.3k posts) and Bombas (2k posts). Across all three brands, the average volume is 7.1k posts, indicating mature, scaled influencer programs. Skims has far more total posts than Bombas and SPANX.

By social platform

Among these brands, Skims leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with Skims at 8k, Bombas at 955, SPANX at 497 posts. SPANX's activity is particularly concentrated on Instagram. On Instagram and TikTok, Skims has far more posts than Bombas and SPANX.

By geographical market

Skims has the highest estimated sponsored-post volume in United States (10k posts, 61.7%), United Kingdom (1.2k posts, 7.4%), Brazil (599 posts, 3.7%), while SPANX leads in Canada with 153 posts (4.7%). Looking at United States specifically, the split is Skims at 10k posts (61.7%), SPANX at 2.4k posts (74.7%), Bombas at 1.6k posts (79.6%).