Bombas Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 1.7k pieces of influencer content sponsored by Bombas over the last 12 months.
This report breaks down where & how Bombas invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Bombas, see here: Bombas influencers.
Influencer activity throughout the year
Bombas's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Bombas's influencer activity by month
Number of sponsored posts
Bombas's sponsored post volume appears to trend upward over the 12-month period, rising from 123 posts in January to 156 in December. The peak month, October, reached 289 posts, 102% higher than the monthly average of 143.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Bombas's sponsored influencer collaborations break down by social platform:
- TikTok: 971 posts (56.3%)
- Instagram: 753 posts (43.7%)
Bombas's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Bombas.
Here are 2 examples of Bombas's recent sponsored collaborations (one each for Instagram, TikTok).
6.lair x Bombas
Influencer bio
Momentos of a Midwest Mother 🍒 Pediatric Critical Care RN, BSN, CCRN muse of @steveneleazer_ 📍Michigan / Tiktok 6.lair (1M+)
Collaboration metrics
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nadyaokamoto x Bombas
![TikTok post by @nadyaokamoto for Bombas. Caption reads: [...] in a costume isn’t so comfy, but my @Bombas....](https://images.od.modash.io/b368bed03c0187c91dc6e055cf4e5ac342f1d302)
Influencer bio
Type A big sister & entrepreneur cofounder + cmo @pie @It's August @Zoomies Run Club @ShopMatchClub @PERIOD TeamNadyaOkamoto@gersh.com
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 89.5%
- Carousels: 10.5%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Bombas are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Bombas's influencers average views (TikTok)
Based on each influencer's average views per post
Bombas's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (67.2k avg views/post):
livinwlysss x Bombas
![TikTok post by @livinwlysss for Bombas. Caption reads: [...] @Shokz Sports @Garmin Connects @Bombas....](https://images.od.modash.io/1b2d1cb8a46c28ec0a7aa2cbf5c0a115610d0f9b)
Influencer bio
little bit of this, little bit of that 💌: alyssasxsocials@gmail.com happy you're here htx 🌞🌺🌊🥝🍓
Collaboration metrics
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And here is another example with a smaller creator on TikTok (8.9k avg views/post):
touristtolocal x Bombas
![TikTok post by @touristtolocal for Bombas. Caption reads: [...] the chaos ✈️❄️ OUR SLEEP ESSENTIALS: 👉....](https://images.od.modash.io/067cb5b43dad9527ffeb7402f9d6697a5a06f553)
Influencer bio
Juliana and Martín 🇺🇸🇲🇽 Helping turn your trips into culture and value packed adventures ✈️ ✨160k+ on YouTube📍 Bay Area, CA 📧 hello@touristtolocal.com
Collaboration metrics
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Bombas's repeat partnerships
Out of 950 unique influencers in our dataset, 70 of them (7%) posted content for Bombas in 3 or more separate calendar months. The most consistent partner is @nadyaokamoto, who has collaborated across 11 months with 11 total posts.
Here are 3 examples of Bombas's repeat influencer partnerships, with links to the sponsored content.
nadyaokamoto x Bombas
![Instagram post by @nadyaokamoto for Bombas. Caption reads: [...] isn’t so comfy, but my @bombas socks are....](https://images.od.modash.io/89e56b5aa687a1d9b6de1804e87683373628fd57)
![Instagram post by @nadyaokamoto for Bombas. Caption reads: [...] Man (and socks) of my dreams @bombas....](https://images.od.modash.io/b6eefe140693188f518290fc18f32fa9628c3db2)
![Instagram post by @nadyaokamoto for Bombas. Caption reads: [...] Get 21% off your first @bombas order with....](https://images.od.modash.io/0b9e428111532c866e975eeabc1fd0298820fec5)
nadyaokamoto x Bombas
![TikTok post by @nadyaokamoto for Bombas. Caption reads: [...] Get 21% off your first @Bombas order with....](https://images.od.modash.io/5b0046677122fb3310c686e3711b1ea5670f72d7)
![TikTok post by @nadyaokamoto for Bombas. Caption reads: [...] perfect post-marathon combo @Bombas 🥰 use....](https://images.od.modash.io/011deb641b59c028b09a4a5a856dbdea3ef78e3b)
kellenrunsphilly x Bombas
![Instagram post by @kellenrunsphilly for Bombas. Caption reads: [...] Out Fit Check? Check out @bombas and grab....](https://images.od.modash.io/cafd031da1df5316319e30aff80a79bd6ba5fc2e)
![Instagram post by @kellenrunsphilly for Bombas. Caption reads: @bombas = Best in the business! Use [...].](https://images.od.modash.io/13c5f4708d2fc5371849f5f6bfdeb545cb8b0476)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Bombas had the most influencer activity. 80.4% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Canada (5.1%)
- United Kingdom (4.2%)
- Brazil (2.4%)
Bombas's influencer activity by market
Here is another example of Bombas collaborating with an influencer in United States.
tannah.tilley x Bombas
![TikTok post by @tannah.tilley for Bombas. Caption reads: [...] Sports @Brooks Running @Garmin Connects....](https://images.od.modash.io/b95e36f789d1ce0f53f2d9a47365aa0b1f1b4a22)
Bombas's influencer activity vs. related brands
Bombas competes in premium basics and comfort-led apparel, where SPANX and FIGS also win through fit, fabric, and everyday utility narratives. Their influencer strategies similarly highlight comfort, performance, and lifestyle proof points.
Total influencer content
Bombas vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
FIGS leads with 16.5k sponsored posts, significantly outpacing SPANX (3.2k posts) and Bombas (1.7k posts). Across all three brands, the average volume is 7.1k posts, indicating mature, scaled influencer programs. FIGS has multiple times more total posts than Bombas and SPANX.
By social platform
Bombas vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, FIGS leads on Instagram and TikTok and SPANX leads on YouTube. The gap is most notable on TikTok, with FIGS at 10.2k, Bombas at 971, SPANX at 515 posts. SPANX's activity is particularly concentrated on Instagram. FIGS has multiple times more posts on TikTok than Bombas and SPANX.
By geographical market
Bombas vs. related brands influencer activity (by country)
Estimated sponsored posts in Bombas's top markets
FIGS has the highest estimated sponsored-post volume in United States (12k posts, 73%), Canada (857 posts, 5.2%), Mexico (577 posts, 3.5%), suggesting a North America focus, while SPANX leads in United Kingdom with 171 posts (5.3%). Looking at United States specifically, the split is FIGS at 12k posts (73%), SPANX at 2.4k posts (74.1%), Bombas at 1.4k posts (80.4%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- SPANX's Influencer Marketing Strategy
- FIGS's Influencer Marketing Strategy
- PinkyParadise's Influencer Marketing Strategy
- Kosas's Influencer Marketing Strategy
- Pink Lily's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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