Bombas Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 870 pieces of influencer content sponsored by Bombas over the last 12 months.
This report breaks down where & how Bombas invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Bombas, see here: Bombas influencers.
Influencer activity throughout the year
Bombas's influencer campaigns are active year-round with notable month-to-month fluctuation. The two charts below show month-by-month data for:
- Total sponsored posts tracked
- Total views those posts generated
Bombas's influencer activity by month
Number of sponsored posts
Bombas's sponsored post volume peaks in June with 140 posts, 92% higher than the monthly average of 73. February recorded the lowest activity at 14 posts, 81% below average. This may indicate a spring and summer campaign focus.
Bombas's influencer activity by month (views)
Total views on sponsored video posts
March generated the most views at 16.5M, while February recorded the least at 317.6k. Across all tracked posts in the 12-month window, average views per post were 91.4k. Interestingly, the highest-view month (March) does not align with peak post volume (June), which could indicate performance differences across months. At a quarterly level, performance is strongest in Q2 (Apr-Jun). The top-performing tracked post, by @Caroline_Winkler, generated 2.4M views.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Bombas's sponsored influencer collaborations break down by social platform:
- Instagram: 361 posts (41.5%)
- TikTok: 264 posts (30.3%)
- YouTube: 245 posts (28.2%)
Bombas's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Bombas.
Here are 3 examples of Bombas's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
jennaphipps x Bombas
Influencer bio
trying to fix my abandoned home i make youtube videos ⬇️
Collaboration metrics
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connortomlinson5 x Bombas
Influencer bio
Love On The Spectrum US 📺 Youtube: Car Rides With Connor 🚗 Official Merch ⬇️
Collaboration metrics
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Caroline_Winkler x Bombas
![YouTube post by @Caroline_Winkler for Bombas. Caption reads: [...] 3 years in the works 💕 Thank you to Bombas....](https://images.od.modash.io/377d956e9ba1459c6ecdb19aeec1185aa8477377)
Influencer bio
very human.
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 87%
- Posts: 13%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers Bombas are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Bombas's influencers average views (Instagram)
Based on each influencer's average views per post
With 53.3% of partnerships featuring creators averaging 10K-50K views, Bombas's strategy suggests cost-efficiency and engagement-focused partnerships.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (1.1M avg views/post, 111.4k followers):
imjustlaylay x Bombas
Influencer bio
USA Olympic T&F Athlete | @oakley Athlete Sports | Beauty | Fashion | Lifestyle Alpha Kappa Alpha Sorority Inc ✨
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (9.6k avg views/post, 507.3k followers):
gabbythennn x Bombas
![Instagram post by @gabbythennn for Bombas. Caption reads: [...] to do it without the star of the show......](https://images.od.modash.io/3eab5e466aaad8898c20a83ec0b5f74b32571b35)
Influencer bio
professional golfer // USC ‘17 // 🇮🇩🇺🇸 @klimonbrand @daveshotchicken | @waiakea | @axxcesswealthmanagement | @macadegolf
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Bombas's repeat partnerships
Out of 464 unique influencers in our dataset, 64 of them (14%) posted content for Bombas in 3 or more separate calendar months. The most consistent partner is @lovettorleaveitpodcast, who has collaborated across 11 months with 22 total posts.
Here are 3 examples of Bombas's repeat influencer partnerships, with links to the sponsored content.
lovettorleaveitpodcast x Bombas
![YouTube post by @lovettorleaveitpodcast for Bombas. Caption reads: [...]
BOMBAS https://www.bombas.com/lovett [...].](https://images.od.modash.io/7564ea254f9d4792b1141dad6e3d27a6f327c80d)
![YouTube post by @lovettorleaveitpodcast for Bombas. Caption reads: [...] THESE DEALS FROM OUR SPONSORS
BOMBAS:....](https://images.od.modash.io/aef4c00b597e1295c8970f384f5de2379a651a28)
![YouTube post by @lovettorleaveitpodcast for Bombas. Caption reads: [...] THESE DEALS FROM OUR SPONSORS
BOMBAS:....](https://images.od.modash.io/f78d6d38b0650aa9fe407323e436d49c8d1fdf63)
MidlifeStockman x Bombas
![YouTube post by @MidlifeStockman for Bombas. Caption reads: [...]....](https://images.od.modash.io/bc18f7080fa085abf78994ffa3c08f475dda22d3)
![YouTube post by @MidlifeStockman for Bombas. Caption reads: [...]....](https://images.od.modash.io/b0e3bc933bd97491d145378792030fa12e51b15b)
![YouTube post by @MidlifeStockman for Bombas. Caption reads: [...] any purchase!
Go to....](https://images.od.modash.io/c34e56cf804aac4a0e83742d82ba181a0d8e427f)
wanderlustalley x Bombas
![YouTube post by @wanderlustalley for Bombas. Caption reads: [...] with your purchase):....](https://images.od.modash.io/899d50d656ac482eb32e2c2d57337b049de10e57)
![YouTube post by @wanderlustalley for Bombas. Caption reads: [...] Update (Q&A) ⭐️Thank you to Bombas for....](https://images.od.modash.io/47c18acf6ccd8e6a07c2fceec2f84dbebc4ef394)
![YouTube post by @wanderlustalley for Bombas. Caption reads: [...] with your....](https://images.od.modash.io/4319414236de14b2ec54a02ebc09bc106972eb26)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Bombas had the most influencer activity. 79.3% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (5.4%)
- Canada (5.3%)
- Brazil (2.2%)
Bombas's influencer activity by market
Here is another example of Bombas collaborating with an influencer in United States.
TastingHistory x Bombas
Bombas's influencer activity vs. related brands
Bombas, The Oodie, and Blissy all compete in comfort-led everyday essentials that sell well through cozy lifestyle content. They target similar consumers looking for premium-feel basics and giftable items amplified by creators.
Total influencer content
Bombas vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Bombas leads with 870 sponsored posts, marginally ahead of Blissy (828 posts) and The Oodie (489 posts). Across all three brands, the average volume is 729 posts, suggesting moderate but consistent investment.
By social platform
Bombas vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Bombas leads on Instagram and YouTube, while Blissy leads on TikTok. The gap is most notable on TikTok, with Blissy at 674, Bombas at 264, The Oodie at 129 posts. Blissy's activity is particularly concentrated on TikTok. Blissy has far more TikTok posts than Bombas and The Oodie, while Bombas has far more YouTube posts than The Oodie.
By geographical market
Bombas vs. related brands influencer activity (by country)
Estimated sponsored posts in Bombas's top markets
Bombas leads in United States with 690 posts (79.3%), while The Oodie has the highest estimated sponsored-post volume in United Kingdom (141 posts, 28.8%), Australia (89 posts, 18.2%), while Blissy leads in Canada with 48 posts (5.8%). Looking at United States specifically, the split is Bombas at 690 posts (79.3%), Blissy at 552 posts (66.7%), The Oodie at 158 posts (32.3%). Bombas's strength in United States may indicate a home-market focus, while The Oodie shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 2 similar influencer marketing strategy breakdowns for other brands:
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