Sponsored posts by month
Last 12 months
Oct '25
Nov '25
Dec '25
Jan '26
Feb '26
Mar '26
Apr '26
May '26
Jun '26
Jul '26
Aug '26
Sep '26
Bombas Influencer Marketing Strategy (2026 Data & Insights)
We analyzed 980 sponsored posts from Bombas across TikTok, Instagram and YouTube over the last 12 months.
See where Bombas invests in influencer marketing — the platforms they prioritize, the creators they work with repeatedly, and the markets they push hardest. The data in this report comes from Modash's Brand Collaborations API.
Influencer activity
throughout
the year
Compared to the average month across the year, October was 200.0% more active in terms of posting frequency.
Social platforms breakdown
Where Bombas's sponsored collaborations happen, and which content formats they use on each platform.
Sponsored posts by platform
Across all of Bombas's accounts
TikTok451
Instagram274
YouTube255
Content format by platform
Share of all sponsored posts.
Instagram · Reels
26.5%
Instagram · Feed Posts
1.4%
TikTok · Posts
46.0%
YouTube · Long-form
24.2%
YouTube · Shorts
1.8%
Content format by platform
Share of all sponsored posts.
Instagram · Reels
26.5%
Instagram · Feed Posts
1.4%
TikTok · Posts
46.0%
YouTube · Long-form
24.2%
YouTube · Shorts
1.8%
We can separate videos from feed posts, but not single-image posts from carousels, so those are grouped together.
How Bombas's sponsored posts perform
Reach and engagement across all 980 posts. We show median views alongside the average, because a single viral post can pull an average far above what a typical post achieves.
99.4K
Average views per post
7.7K
Median views per post
93.3M
Total views
$3.2M
Estimated media value
3.3%
Average engagement rate
These figures may include posts amplified with paid spend, which we can't identify separately.
Top performing posts
@DylanView on YouTube ↗
Thank you to Bombas for sponsoring this video! Head to and [...]
5M Post views
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@TastingHistoryView on YouTube ↗
Thank you to Bombas for sponsoring this video! Head to and [...]
2.8M Post views
Get a free trial to find more data on influencer audiences, past collabs and more.
@chadchadchadView on YouTube ↗
Thank you to Bombas for sponsoring this video! Head to and [...]
2M Post views
Get a free trial to find more data on influencer audiences, past collabs and more.
See how any brand runs influencer marketing
Modash tracks sponsored posts across Instagram, TikTok and YouTube. Search any brand to see who they work with, how often, and how it performs.
Influencer audience size breakdown
The size of creator Bombas works with, measured by average views per post rather than follower count. Views track closer to the reach a brand actually gets, and follower counts can be inflated.
Bombas's influencers by average views per post
Share of the 494 creators in this dataset
<1K
28.5%
1K-5K
20.6%
5K-10K
9.7%
10K-50K
20.2%
50K-100K
6.5%
100K-500K
10.1%
500K+
4.3%
Top influencers Bombas works with
Bombas's highest-reach creator partners over the last 12 months.
RankInfluencerPlatformPostsTotal views
1
@DylanYouTube27.7M
2
@TastingHistoryYouTube35.2M
3
@MidlifeStockmanYouTube75.1M
4
@HannahAlonzoYouTube54.3M
5
@DylanIsInTroubleYouTube43.8M
Want creator data programmatically?
Check out our API.
Repeat
partnerships
Whether Bombas works with creators once, or builds an ongoing roster.
Repeat creators make up 25.0% of Bombas's creator network and generate 77.7% of total reach. The charts below show how often those partnerships recur and how much of Bombas's audience reach they account for.
Repeat creators make up 25.0% of Bombas's creator network and generate 77.7% of total reach. The charts below show how often those partnerships recur and how much of Bombas's audience reach they account for.
One-off vs. repeat creators
Share of 512 creators
Months active
Repeat creators only
2 months
45.3%
3 months
26.6%
4+ months
28.1%
Repeat partnerships at a glance
77.7%
of total reach comes from repeat creators
4.1
average posts per repeat creator
12 months
longest running partnership
Creators Bombas works with repeatedly
@lovettorleaveitpodcastView on YouTube ↗
[...] Dogs: Code: LOVETT Helix: SelectQuote: Bombas: Code: LOVETT CHAPTERS 0:00 - Intro 0:38 [...]
74.3K Post views
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@nadyaokamotoView on TikTok ↗
[...] in a costume isn’t so comfy, but my @Bombas socks are very comfy #bombaspartner Use [...]
657.4K Post views
Get a free trial to find more data on influencer audiences, past collabs and more.
@nadyaokamotoView on Instagram ↗
[...] in a costume isn’t so comfy, but my @bombas socks are very comfy #bombaspartner Use [...]
247.2K Post views
Get a free trial to find more data on influencer audiences, past collabs and more.
Bombas's most loyal creators
@lovettorleaveitpodcast
Months active12
Posts29
Total engagement29.9K
@nadyaokamoto
Months active12
Posts12
Total engagement316.4K
@nadyaokamoto
Months active9
Posts9
Total engagement34.1K
Geographical breakdown
The markets where Bombas's sponsored creators are based. 100.0% of sponsored posts came from creators based in 4 markets. United States and Canada lead at 95.5% and 3.0%.
Sponsored posts by creator location
Top 4 markets
United States
95.5%
Canada
3.0%
United Kingdom
1.1%
France
0.4%
Bombas vs. related brands
How Bombas's influencer activity compares with other apparel brands.
Sponsored posts, last 12 months
Bombas vs. related brands
4.4K posts
1.1K posts
980 posts
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