Bombas Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 2.0k pieces of influencer content sponsored by Bombas over the last 12 months.
This report breaks down where & how Bombas invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Bombas, see here: Bombas influencers.
Influencer activity throughout the year
Bombas's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Bombas's influencer activity by month
Number of sponsored posts
Bombas's sponsored post volume appears to trend upward over the 12-month period, rising from 136 posts in January to 181 in December. The peak month, October, reached 314 posts, 93% higher than the monthly average of 163.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Bombas's sponsored influencer collaborations break down by social platform:
- TikTok: 975 posts (49.5%)
- Instagram: 758 posts (38.5%)
- YouTube: 237 posts (12%)
Bombas's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Bombas.
Here are 3 examples of Bombas's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
walksauce42_ x Bombas
![Instagram post by @walksauce42_ for Bombas. Caption reads: [...] been BLOWING up my DMs asking about my....](https://images.od.modash.io/c5a3cf8575e8b079a43d8ac29c1c0f652fa3bfa7)
Influencer bio
Walker’s 🌎 Around 1M on TikTok: @Walksauce42 Business Inquiries: Fran.Serratore@outlook.com
Collaboration metrics
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nadyaokamoto x Bombas
![TikTok post by @nadyaokamoto for Bombas. Caption reads: [...] in a costume isn’t so comfy, but my @Bombas....](https://images.od.modash.io/b368bed03c0187c91dc6e055cf4e5ac342f1d302)
Influencer bio
Type A big sister & entrepreneur cofounder + cmo @pie @It's August @Zoomies Run Club @PERIOD TeamNadyaOkamoto@gersh.com
Collaboration metrics
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MidlifeStockman x Bombas
Influencer bio
MLS is a community that believes we can do more together. Come along as we meet the real needs of real people. And have some fun along the way. Join us! Feel free to contact me at: midlifestockman@gmail.com If you'd like to support me you can buy me a coffee! DEFINITELY NOT required.
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 90.5%
- Carousels: 9.5%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Bombas are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Bombas's influencers average views (TikTok)
Based on each influencer's average views per post
Bombas's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (67.2k avg views/post):
livinwlysss x Bombas
![TikTok post by @livinwlysss for Bombas. Caption reads: [...] @Shokz Sports @Garmin Connects @Bombas....](https://images.od.modash.io/1b2d1cb8a46c28ec0a7aa2cbf5c0a115610d0f9b)
Influencer bio
little bit of this, little bit of that 💌: alyssasxsocials@gmail.com happy you're here htx 🌞🌺🌊🥝🍓
Collaboration metrics
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And here is another example with a smaller creator on TikTok (8.9k avg views/post):
touristtolocal x Bombas
![TikTok post by @touristtolocal for Bombas. Caption reads: [...] the chaos ✈️❄️ OUR SLEEP ESSENTIALS: 👉....](https://images.od.modash.io/067cb5b43dad9527ffeb7402f9d6697a5a06f553)
Influencer bio
Juliana and Martín 🇺🇸🇲🇽 Helping turn your trips into culture and value packed adventures ✈️ ✨160k+ on YouTube📍 Bay Area, CA 📧 hello@touristtolocal.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Bombas's repeat partnerships
Out of 1k unique influencers in our dataset, 86 of them (8%) posted content for Bombas in 3 or more separate calendar months. The most consistent partner is @lovettorleaveitpodcast, who has collaborated across 12 months with 26 total posts.
Here are 3 examples of Bombas's repeat influencer partnerships, with links to the sponsored content.
lovettorleaveitpodcast x Bombas
![YouTube post by @lovettorleaveitpodcast for Bombas. Caption reads: [...] SPONSORS PLANNED PARENTHOOD: BOMBAS CODE:....](https://images.od.modash.io/7564ea254f9d4792b1141dad6e3d27a6f327c80d)
![YouTube post by @lovettorleaveitpodcast for Bombas. Caption reads: [...] THESE DEALS FROM OUR SPONSORS BOMBAS: CODE:....](https://images.od.modash.io/f78d6d38b0650aa9fe407323e436d49c8d1fdf63)
![YouTube post by @lovettorleaveitpodcast for Bombas. Caption reads: [...] THESE DEAL FROM OUR SPONSORS BOMBAS: CODE:....](https://images.od.modash.io/2b9a3fcff1c210a84accea2816971a0b7a5268a3)
nadyaokamoto x Bombas
![TikTok post by @nadyaokamoto for Bombas. Caption reads: [...] Get 21% off your first @Bombas order with....](https://images.od.modash.io/5b0046677122fb3310c686e3711b1ea5670f72d7)
![TikTok post by @nadyaokamoto for Bombas. Caption reads: [...] don’t have blisters thx to my @Bombas....](https://images.od.modash.io/a232d1ad6e7ac04c976c9ed2abd3670b685bdb68)
nadyaokamoto x Bombas
![Instagram post by @nadyaokamoto for Bombas. Caption reads: [...] isn’t so comfy, but my @bombas socks are....](https://images.od.modash.io/89e56b5aa687a1d9b6de1804e87683373628fd57)
![Instagram post by @nadyaokamoto for Bombas. Caption reads: [...] don’t have blisters thx to my @bombas....](https://images.od.modash.io/c7055e8acd587d0396efbf49a054782ee8a6415c)
![Instagram post by @nadyaokamoto for Bombas. Caption reads: [...] Get 21% off your first @bombas order with....](https://images.od.modash.io/0b9e428111532c866e975eeabc1fd0298820fec5)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Bombas had the most influencer activity. 79.2% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Canada (5.5%)
- United Kingdom (5.3%)
- Australia (2%)
Bombas's influencer activity by market
Here is another example of Bombas collaborating with an influencer in United States.
TastingHistory x Bombas
Bombas's influencer activity vs. related brands
Bombas competes for premium basics shoppers; Skims and SPANX are close apparel-adjacent competitors for wardrobe essentials where comfort claims and creator fit feedback strongly influence purchase.
Total influencer content
Bombas vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Skims leads with 11.3k sponsored posts, significantly outpacing SPANX (2k posts) and Bombas (2k posts). Across all three brands, the average volume is 5.1k posts, indicating mature, scaled influencer programs. Skims has several times more total posts than Bombas and SPANX.
By social platform
Bombas vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, Skims leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with Skims at 8.3k, Bombas at 975, SPANX at 527 posts. Skims's activity is particularly concentrated on TikTok. On TikTok, Skims has several times more posts than Bombas and SPANX.
By geographical market
Bombas vs. related brands influencer activity (by country)
Estimated sponsored posts in Bombas's top markets
Skims has the highest estimated sponsored-post volume in United States (6.6k posts, 58.6%), United Kingdom (668 posts, 5.9%), Canada (611 posts, 5.4%), suggesting a North America focus. Looking at United States specifically, the split is Skims at 6.6k posts (58.6%), Bombas at 1.6k posts (79.2%), SPANX at 1.5k posts (77.2%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Skims's Influencer Marketing Strategy
- SPANX's Influencer Marketing Strategy
- Ekouaer's Influencer Marketing Strategy
- Kosas's Influencer Marketing Strategy
- Pink Lily's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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