August 18, 2026

Viltrox Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 1.6k pieces of influencer content sponsored by Viltrox over the last 12 months.

This report breaks down where & how Viltrox invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Viltrox, see here: Viltrox influencers.

Influencer activity throughout the year

Viltrox's influencer marketing output shows strong seasonal variation, with some months seeing 3x or more activity than others. The chart below shows month-by-month data for total sponsored posts tracked.

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Viltrox's influencer activity by month

Number of sponsored posts

73Aug'25105Sep'2594Oct'2584Nov'2579Dec'2577Jan'2652Feb'2661Mar'2687Apr'26294May'26363Jun'26252Jul'26

Viltrox's influencer activity appears to have tapered over the year, from 77 posts in January down to 79 in December. June was the busiest month at 363 posts, 169% above the monthly average.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Viltrox's sponsored influencer collaborations break down by social platform:

  • YouTube: 742 posts (45.7%)
  • Instagram: 694 posts (42.7%)
  • TikTok: 188 posts (11.6%)
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Viltrox's influencer activity by platform

Share of sponsored content by social network

694Instagram188TikTok742YouTube

YouTube influencer marketing is a clear focus for Viltrox.

Here are 3 examples of Viltrox's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

erfanadhamiii x Viltrox

erfanadhamiii
@erfanadhamiii
17 May, 26
2.2M
53.1k
This post is sponsored by the brand Viltrox @viltrox.official مدل: @hedie_ahmadiiii [...]

Influencer bio

عکاسِ فشن،تبلیغاتی,بیوتی،استایل و.. مُدرس فتوشاپ📸📂 📍تهران

Collaboration metrics

Post views2.2M
Post EMV $72.6k

Get a free trial to find more data on influencer audiences, performance, and collaborations.

memomedia_ x Viltrox

memomedia_
@memomedia_
01 Aug, 25
733.6k
14.7k
[...] I’m here for it! 📸 Shooting with the @Viltrox Use code: MEMOMEDIA for 8% off your [...]

Influencer bio

CA, Sac Photographer Off camera flash photos Wedding,Graduations, etc Book 👇

Collaboration metrics

Post views733.6k
Post EMV $15.4k

Get a free trial to find more data on influencer audiences, performance, and collaborations.

justinveenema x Viltrox

justinveenema
@justinveenema
01 Sep, 25
759.3k
42.5k
[...] to test out my new lens - the Viltrox 56mm f/1.2 XF. Big shout out to Sherry [...]

Influencer bio

My camera gear & presets linked below 👇 🔗 All my link: https://links.justinveenema.com 🤖 Get Beni the Camera Robot: https://mondorobotics.com/?ref=justin.veenema 👋 ABOUT: Hey, I'm Justin. I'm a dog photographer based in Vancouver, Canada. All of these interactions are 100% unscripted and real. 💛 Connect with me on: Instagram: justin.veenema (https://www.instagram.com/justin.veenema/) Facebook: Justin Veenema - Stranger Portraits (https://www.facebook.com/justinveenema/) TikTok: @justinveenema (https://www.tiktok.com/@justinveenema) ⚡️ MY PRESETS: https://store.justinveenema.com/collections/presets-and-templates 📸 MY CAMERA GEAR: https://links.justinveenema.com 📥 INQUIRIES: media@justinveenema.com -- #dogphotographer #dogphotography #dog #strangerportraits #streetportrait #streetportraits #strangerphotography #sonyalpha #streetphotography #streetsnaps #dogphotography #dogphotographer #streetphotography

Collaboration metrics

Post views759.3k
Post EMV $27.0k

Get a free trial to find more data on influencer audiences, performance, and collaborations.

If you break this down further by content type on YouTube, this is what it looks like:

  • Videos: 88.7%
  • Shorts: 11.3%

💡 Related resource: How To Find YouTube Influencers.

Influencer audience size breakdown (by views)

For their top social platform (YouTube), here is a breakdown of the type of influencers Viltrox are collaborating with, by audience size.

Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.

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Viltrox's influencers average views (YouTube)

Based on each influencer's average views per post

<1K5.9%
1K-5K39.2%
5K-10K25.7%
10K-50K26.6%
50K-100K1.7%
100K-500K0.4%
500K+0.4%

Viltrox's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.

Here is an example of a sponsored collaboration with a larger-audience creator on YouTube (36.4k avg views/post):

MarkBennettCameraCrisis x Viltrox

MarkBennettCameraCrisis
@MarkBennettCameraCrisis
15 Jul, 26
51.8k
1.1k
[...] Amazon: (amazon affiliate paid link) Viltrox 28mm Chip: 10% OFF CODE: MarkBennett or [...]

Influencer bio

In real life I am a comedian. But I like cameras so much that I wanted a channel to talk about them. That is all.

Collaboration metrics

Post views51.8k
Post EMV $1.7k

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on YouTube (9.8k avg views/post):

JacekSopotnicki x Viltrox

JacekSopotnicki
@JacekSopotnicki
12 Nov, 25
2.6k
64
Xbox Series S in 2025: BETTER Value Than PS5? (The Ultimate Budget Console) The console war is still raging in 2025, but the conversation has shifted. Is the budget Xbox Series S now the smarter buy than the powerful PlayStation 5 (PS5)? In this ultimate 2025 console showdown, we break down why the Series S's unbeatable price, combined with the power of Xbox Game Pass and its massive library of new and classic games, makes it a superior value proposition for a huge number of gamers. We compare the crucial specs, including storage (especially the new 1TB model!), frame rates (Is 1440p still enough?), and the future of both consoles. With more major Xbox exclusives hitting Game Pass day one, and PS5 Pro now available, the choice is more complicated than ever. Watch to find out: Is the Series S really holding gaming back? How does Game Pass compare to PS Plus in 2025? Which console is right for your budget and gaming style? 🔔 Like and Subscribe for more 2025 console comparison videos! ! My PATREON ! / jacksputnik 🔥 Stuff that i love: 📦 Open Source R36S Retro Handheld Video Game Console 🎥 Amazing PTZ Camera: 🔗 🔥🔥Exclusive discount code: OBSBOTEU(5% off) 🔗 Facebook Group: / obsbottail 🔥SOLID LAPTOP STAND: 🔥🔥30% discount code: WT1735026626435 🎶 THE BEST MUSIC FOR YOUR CONTENT: 💡 MY FAVORITE VIDEO LIGHT - ZHIYUN MOLUS X60: 💡 MY FAVORITE VIDEO LIGHT - ZHIYUN MOLUS X100: 💡 AWESOME STABILISER: 🔥LENS THAT I LOVE: 🔥APS-C LENS THAT I LOVE: 🔥BEST BUDGET LENS THAT I LOVE: 💣 MY FAVORITE CARD READER: 💣SD ONLY: #XboxSeriesS2025, #PS5vsXboxSeriesS, #BestBudgetConsole, #Gaming2025, #XboxGamePass, #SeriesS, #PlayStation5, #ConsoleWars, #NextGenGaming, #XboxSeriesS, #PS5, #ValueGaming, #Xbox, #Sony, #Microsoft

Influencer bio

I teach how to travel, shoot photos and videos, do what you love, and make money on it. www.sopotnicki.com - video & photography CG-038117

Collaboration metrics

Post views2.6k
Post EMV $84

Get a free trial to find more data on influencer audiences, performance, and collaborations.

Viltrox's repeat partnerships

Out of 723 unique influencers in our dataset, 42 of them (6%) posted content for Viltrox in 3 or more separate calendar months. The most consistent partner is @EricGibaud, who has collaborated across 11 months with 97 total posts. @EricGibaud alone accounts for 6% of all tracked sponsored content.

Here are 3 examples of Viltrox's repeat influencer partnerships, with links to the sponsored content.

EricGibaud x Viltrox

EricGibaud
@EricGibaud
21 Aug, 25
12.3k
437
[...] ERIC10 France: USA: Smallrig: Viltrox: TTartisan: Neewer: Sirui: 5% [...]
EricGibaud
@EricGibaud
13 Sep, 25
8.5k
741
[...] / egibaud Smallrig: Viltrox: TTartisan: Neewer: Sirui: 5% [...]
EricGibaud
@EricGibaud
18 Mar, 26
8.8k
325
[...] / egibaud Smallrig: Viltrox: TTartisan: Neewer: Sirui: 5% [...]

DustinAbbottTWI x Viltrox

DustinAbbottTWI
@DustinAbbottTWI
20 Oct, 25
21k
664
[...] takes a deep dive look at the Viltrox EVO 85mm F2 FE - a mid-tier [...]
DustinAbbottTWI
@DustinAbbottTWI
16 Oct, 25
14.5k
454
[...] takes a deep dive look at the Viltrox Pro AF 50mm F1.4 for Sony FE. [...]
DustinAbbottTWI
@DustinAbbottTWI
22 Apr, 26
8.9k
282
[...] takes a deep dive look at the Viltrox EVO 55mm F1.8 APO lens - is [...]

MarcoFazio x Viltrox

MarcoFazio
@MarcoFazio
28 Apr, 26
5.1k
117
[...] qualità foto e video con AI ⏩ Viltrox - ottieni uno sconto subito ⏩ [...]
MarcoFazio
@MarcoFazio
13 Oct, 25
3.8k
153
[...] photos and videos with AI ⏩ Viltrox - get a discount now ⏩ [...]
MarcoFazio
@MarcoFazio
04 Sep, 25
3k
164
[...] photos and videos with AI ⏩ Viltrox - get a discount now ⏩ [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

In our dataset, United States is where Viltrox had the most influencer activity. 28.4% of their live influencer content in the last 12 months was posted by American influencers.

Based on the percentage of influencer content per market, other important markets include:

  • India (8.5%)
  • Brazil (6.2%)
  • United Kingdom (6.1%)
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Viltrox's influencer activity by market

United States28.4%
India8.5%
Brazil6.2%
United Kingdom6.1%
Indonesia5.8%
Other45.0%

Here is another example of Viltrox collaborating with an influencer in United States.

shuttario x Viltrox

shuttario
@shuttario
30 Oct, 25
520.8k
10.1k
[...] autofocus). Camera: Sony NEX-5 Lens: Viltrox AF 28mm f/4.5 FE Chip (E-Mount) @Sony [...]

Viltrox's influencer activity vs. related brands

Viltrox targets the creator-production market similarly to NEEWER (budget-friendly gear) and Aputure (pro lighting), making them relevant references for review-led influencer and YouTube-driven growth.

Total influencer content

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Viltrox vs. related brands influencer activity

Total sponsored posts tracked (last 12 months)

Viltrox
NEEWER
Aputure
1.6k3.4k1.1k

NEEWER leads with 3.4k sponsored posts, significantly outpacing Viltrox (1.6k posts) and Aputure (1.1k posts). Across all three brands, the average volume is 2.1k posts, indicating mature, scaled influencer programs. NEEWER has about twice as many total posts as Viltrox and nearly three times as many as Aputure.

By social platform

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Viltrox vs. related brands influencer activity (by social platform)

Sponsored posts by platform

Viltrox
NEEWER
Aputure
6947727541881.7k95742990287InstagramTikTokYouTube

Among these brands, NEEWER leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with NEEWER at 1.7k, Viltrox at 188, Aputure at 95 posts. On TikTok, NEEWER has far more posts than Viltrox and Aputure.

By geographical market

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Viltrox vs. related brands influencer activity (by country)

Estimated sponsored posts in Viltrox's top markets

Viltrox
NEEWER
Aputure
4611.0k467138393193101062United StatesIndiaBrazil

NEEWER has the highest estimated sponsored-post volume in United States (1k posts, 30.5%), India (393 posts, 11.5%), United Kingdom (253 posts, 7.4%), while Viltrox leads in Brazil with 101 posts (6.2%). Looking at United States specifically, the split is NEEWER at 1k posts (30.5%), Aputure at 467 posts (41.1%), Viltrox at 461 posts (28.4%).

Read more influencer strategy breakdowns

Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:

Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:

Frequently asked questions

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