We analyzed 1.6k pieces of influencer content sponsored by Viltrox over the last 12 months.
This report breaks down where & how Viltrox invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Viltrox, see here: Viltrox influencers.
Viltrox's influencer marketing output shows strong seasonal variation, with some months seeing 3x or more activity than others. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
Viltrox's influencer activity appears to have tapered over the year, from 77 posts in January down to 79 in December. June was the busiest month at 363 posts, 169% above the monthly average.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Viltrox's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
YouTube influencer marketing is a clear focus for Viltrox.
Here are 3 examples of Viltrox's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
عکاسِ فشن،تبلیغاتی,بیوتی،استایل و.. مُدرس فتوشاپ📸📂 📍تهران
Collaboration metrics
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Influencer bio
CA, Sac Photographer Off camera flash photos Wedding,Graduations, etc Book 👇
Collaboration metrics
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Influencer bio
My camera gear & presets linked below 👇 🔗 All my link: https://links.justinveenema.com 🤖 Get Beni the Camera Robot: https://mondorobotics.com/?ref=justin.veenema 👋 ABOUT: Hey, I'm Justin. I'm a dog photographer based in Vancouver, Canada. All of these interactions are 100% unscripted and real. 💛 Connect with me on: Instagram: justin.veenema (https://www.instagram.com/justin.veenema/) Facebook: Justin Veenema - Stranger Portraits (https://www.facebook.com/justinveenema/) TikTok: @justinveenema (https://www.tiktok.com/@justinveenema) ⚡️ MY PRESETS: https://store.justinveenema.com/collections/presets-and-templates 📸 MY CAMERA GEAR: https://links.justinveenema.com 📥 INQUIRIES: media@justinveenema.com -- #dogphotographer #dogphotography #dog #strangerportraits #streetportrait #streetportraits #strangerphotography #sonyalpha #streetphotography #streetsnaps #dogphotography #dogphotographer #streetphotography
Collaboration metrics
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If you break this down further by content type on YouTube, this is what it looks like:
💡 Related resource: How To Find YouTube Influencers.
For their top social platform (YouTube), here is a breakdown of the type of influencers Viltrox are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
Viltrox's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on YouTube (36.4k avg views/post):
Influencer bio
In real life I am a comedian. But I like cameras so much that I wanted a channel to talk about them. That is all.
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And here is another example with a smaller creator on YouTube (9.8k avg views/post):
Influencer bio
I teach how to travel, shoot photos and videos, do what you love, and make money on it. www.sopotnicki.com - video & photography CG-038117
Collaboration metrics
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Out of 723 unique influencers in our dataset, 42 of them (6%) posted content for Viltrox in 3 or more separate calendar months. The most consistent partner is @EricGibaud, who has collaborated across 11 months with 97 total posts. @EricGibaud alone accounts for 6% of all tracked sponsored content.
Here are 3 examples of Viltrox's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where Viltrox had the most influencer activity. 28.4% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of Viltrox collaborating with an influencer in United States.
Viltrox targets the creator-production market similarly to NEEWER (budget-friendly gear) and Aputure (pro lighting), making them relevant references for review-led influencer and YouTube-driven growth.
Total sponsored posts tracked (last 12 months)
NEEWER leads with 3.4k sponsored posts, significantly outpacing Viltrox (1.6k posts) and Aputure (1.1k posts). Across all three brands, the average volume is 2.1k posts, indicating mature, scaled influencer programs. NEEWER has about twice as many total posts as Viltrox and nearly three times as many as Aputure.
Sponsored posts by platform
Among these brands, NEEWER leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with NEEWER at 1.7k, Viltrox at 188, Aputure at 95 posts. On TikTok, NEEWER has far more posts than Viltrox and Aputure.
Estimated sponsored posts in Viltrox's top markets
NEEWER has the highest estimated sponsored-post volume in United States (1k posts, 30.5%), India (393 posts, 11.5%), United Kingdom (253 posts, 7.4%), while Viltrox leads in Brazil with 101 posts (6.2%). Looking at United States specifically, the split is NEEWER at 1k posts (30.5%), Aputure at 467 posts (41.1%), Viltrox at 461 posts (28.4%).
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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