We analyzed 3.4k pieces of influencer content sponsored by Viltrox over the last 12 months.
This report breaks down where & how Viltrox invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Viltrox, see here: Viltrox influencers.
Viltrox's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
Viltrox's influencer output appears relatively consistent throughout the year, averaging about 282 sponsored posts per month. June recorded the highest volume at 372 posts (32% above average), while February was the quietest at 89 posts.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Viltrox's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Viltrox.
Here are 3 examples of Viltrox's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
📸 Human connections (& cute dogs) 📧 hello@justinveenema.com 👇 Camera gear, presets & merch
Collaboration metrics
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Influencer bio
CA, Sac Photographer Off camera flash photos Wedding,Graduations, etc Book 👇
Collaboration metrics
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Influencer bio
My camera gear & presets linked below 👇 📸 MY CAMERA GEAR: https://links.justinveenema.com ⚡️ PRESETS: https://store.justinveenema.com/collections/presets-and-templates 📥 INQUIRIES: media@justinveenema.com 👋 ABOUT: Hey, I'm Justin - a portrait photographer in Vancouver, Canada. I approach strangers in the street, and offer a 5-minute photoshoot. When I'm done, I send them the photos (for free). All of these interactions are 100% unscripted, unplanned and real. 🗓️ New videos Monday → Friday -- #strangerportraits #streetportrait #streetportraits #strangerphotography #sonyalpha #streetphotography #streetsnaps #dogphotography #dogphotographer #streetphotography
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
💡 Related resource: How To Find Instagram Influencers.
For their top social platform (Instagram), here is a breakdown of the type of influencers Viltrox are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 36.8% of partnerships featuring creators averaging 1K-5K views, Viltrox's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The 10K-50K views segment is also prominent at 27%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (33.1k avg views/post):
Influencer bio
🎥 Join Viltrox’s Creator Community of North America 🔍 Follow our official channel: @viltrox.official 🛒 “VILTROXIGUS” - Discount Code
Collaboration metrics
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And here is another example with a smaller creator on Instagram (9.8k avg views/post):
Influencer bio
✨ Portraits Photography 📍 Sacramento, California 🎥 YouTube Channel (Editing & BTS)
Collaboration metrics
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Out of 1.3k unique influencers in our dataset, 72 of them (6%) posted content for Viltrox in 3 or more separate calendar months. The most consistent partner is @viltrox.usa, who has collaborated across 12 months with 127 total posts.
Here are 3 examples of Viltrox's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where Viltrox had the most influencer activity. 29.5% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of Viltrox collaborating with an influencer in United States.
Viltrox serves creators with camera lenses and gear, competing with NEEWER and Aputure in the broader creator equipment ecosystem. These brands are natural benchmarks because they win via creator reviews, test footage, and setup breakdowns.
Total sponsored posts tracked (last 12 months)
NEEWER leads with 5.9k sponsored posts, significantly outpacing Viltrox (3.4k posts) and Aputure (204 posts). Across all three brands, the average volume is 3.2k posts, indicating mature, scaled influencer programs.
Sponsored posts by platform
Among these brands, NEEWER leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with NEEWER at 1.4k, Viltrox at 191, Aputure at 24 posts. Viltrox's activity is particularly concentrated on Instagram. NEEWER has far more TikTok posts than Viltrox and Aputure.
Estimated sponsored posts in Viltrox's top markets
NEEWER has the highest estimated sponsored-post volume in United States (1.6k posts, 28%), Italy (603 posts, 10.3%), India (404 posts, 6.9%), while Viltrox leads in Indonesia with 204 posts (6%), while Aputure leads in Brazil with 15 posts (7.2%). Looking at United States specifically, the split is NEEWER at 1.6k posts (28%), Viltrox at 1k posts (29.5%), Aputure at 86 posts (42.3%).
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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