We analyzed 5.9k pieces of influencer content sponsored by NEEWER over the last 12 months.
This report breaks down where & how NEEWER invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with NEEWER, see here: NEEWER influencers.
NEEWER's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
NEEWER's influencer output appears relatively consistent throughout the year, averaging about 486 sponsored posts per month. October recorded the highest volume at 643 posts (32% above average), while February was the quietest at 236 posts.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of NEEWER's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for NEEWER.
Here are 3 examples of NEEWER's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
📩 DM or mail for collab 🏍️Kawasaki zx6r 2024 🟢 📍Lisieux 🇫🇷 ⬇️mes réseaux⬇️
Collaboration metrics
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Influencer bio
🎬 indonesian filmmaker 📍based in orlando 📸 DM for collaborations
Collaboration metrics
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Influencer bio
Don't miss out on the 5 Day Photography Bundle for 2025 - ending soon! https://geni.us/5DD2025
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
💡 Related resource: How To Find Instagram Influencers.
For their top social platform (Instagram), here is a breakdown of the type of influencers NEEWER are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 32.3% of partnerships featuring creators averaging 10K-50K views, NEEWER's strategy suggests cost-efficiency and engagement-focused partnerships. The 1K-5K views segment is also prominent at 28%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (619.4k avg views/post):
Influencer bio
Content creator Fashion | Lifestyle | Beauty INQUIRIES: 📩 business.salliqueenm@gmail.com
Collaboration metrics
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And here is another example with a smaller creator on Instagram (10.0k avg views/post):
Influencer bio
𝚏𝚒𝚗𝚍𝚒𝚗𝚐 𝚋𝚎𝚊𝚞𝚝𝚢 𝚒𝚗 𝚎𝚟𝚎𝚛𝚢 𝚜𝚎𝚊𝚜𝚘𝚗🌼🐇 𝙼𝚘𝚝𝚑𝚎𝚛𝚑𝚘𝚘𝚍|𝙳𝙸𝚈|𝙷𝚘𝚖𝚎|𝙱𝚎𝚊𝚞𝚝𝚢|𝚄𝙶𝙲 B𝚘𝚘𝚔 𝚕𝚘𝚟𝚎𝚛 𝙼𝚘𝚖𝚖𝚢 𝚘𝚏 𝟸 𝚋𝚘𝚢𝚜 🤍 ✉️veralovesmusic@yahoo.gr
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Out of 3.2k unique influencers in our dataset, 218 of them (7%) posted content for NEEWER in 3 or more separate calendar months. The most consistent partner is @wollertz, who has collaborated across 13 months with 82 total posts.
Here are 3 examples of NEEWER's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where NEEWER had the most influencer activity. 28% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of NEEWER collaborating with an influencer in United States.
NEEWER competes closely with Ulanzi and Aputure in creator tools like lighting and camera accessories, targeting the same content-production audience influenced by gear reviews and setup tutorials.
Total sponsored posts tracked (last 12 months)
NEEWER leads with 5.9k sponsored posts, significantly outpacing Ulanzi (2k posts) and Aputure (204 posts). Across all three brands, the average volume is 2.7k posts, indicating mature, scaled influencer programs. NEEWER has far more total posts than Ulanzi and Aputure.
Sponsored posts by platform
NEEWER leads on Instagram, TikTok, and YouTube. The gap is most notable on Instagram, with NEEWER at 3.4k, Ulanzi at 2k, Aputure at 132 posts. Ulanzi's activity is particularly concentrated on Instagram. NEEWER has far more posts than the other brands on TikTok and YouTube, where Ulanzi has none.
Estimated sponsored posts in NEEWER's top markets
NEEWER has the highest estimated sponsored-post volume in United States (1.6k posts, 28%), Italy (603 posts, 10.3%), India (404 posts, 6.9%), while Ulanzi has the highest estimated sponsored-post volume in Brazil (224 posts, 11.2%), Indonesia (174 posts, 8.7%). Looking at United States specifically, the split is NEEWER at 1.6k posts (28%), Ulanzi at 307 posts (15.3%), Aputure at 86 posts (42.3%). NEEWER's strength in United States may indicate a home-market focus, while Ulanzi shows broader regional investment.
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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