NEEWER Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 3.4k pieces of influencer content sponsored by NEEWER over the last 12 months.
This report breaks down where & how NEEWER invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with NEEWER, see here: NEEWER influencers.
Influencer activity throughout the year
NEEWER's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
NEEWER's influencer activity by month
Number of sponsored posts
NEEWER's influencer activity appears to have tapered over the year, from 225 posts in January down to 228 in December. April was the busiest month at 517 posts, 82% above the monthly average.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of NEEWER's sponsored influencer collaborations break down by social platform:
- TikTok: 1.7k posts (48.4%)
- YouTube: 990 posts (29%)
- Instagram: 772 posts (22.6%)
NEEWER's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for NEEWER.
Here are 3 examples of NEEWER's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
shvets_kristinaa x NEEWER
Influencer bio
UGC & Content Creator Beauty | Fashion | Travel ✉️ Collab: kristinashvets33@gmail.com
Collaboration metrics
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nicholaslinadi x NEEWER
Influencer bio
🎬 indonesian filmmaker 📍based in orlando 📸 DM for collaborations
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
mattgranger x NEEWER
![YouTube post by @mattgranger for NEEWER. Caption reads: [...] Shoot, Real Results. Get 10% off the Neewer....](https://images.od.modash.io/b0c00cdfe39277422fa7baa81e158c16ecbe6313)
Influencer bio
Wishing you good light and great experiences. You can see all my links here: https://linktr.ee/mattgranger
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 99.3%
- Carousels: 0.7%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers NEEWER are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
NEEWER's influencers average views (TikTok)
Based on each influencer's average views per post
With 38.3% of partnerships featuring creators averaging <1K views, NEEWER's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The 1K-5K views segment is also prominent at 34%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (121.0k avg views/post):
zhilabeauty x NEEWER
Influencer bio
Beauty & Lifestyle 📍 London Queen of Long Lasting Makeup 💌 zhila@eminencemanagement.co.uk IG-310k (also on YT) Founder of Zhilabeauty.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.6k avg views/post):
codycowboymoseley x NEEWER
Influencer bio
Jesus is King Western Style IG: CodyCowboyMoseley
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
NEEWER's repeat partnerships
Out of 2k unique influencers in our dataset, 92 of them (5%) posted content for NEEWER in 3 or more separate calendar months. The most consistent partner is @EricGibaud, who has collaborated across 12 months with 237 total posts. @EricGibaud alone accounts for 7% of all tracked sponsored content.
Here are 3 examples of NEEWER's repeat influencer partnerships, with links to the sponsored content.
EricGibaud x NEEWER
![YouTube post by @EricGibaud for NEEWER. Caption reads: [...] Smallrig: Viltrox: TTartisan: Neewer: Sirui:....](https://images.od.modash.io/27bca666017119297a1c128a36772e56cbfefe69)
![YouTube post by @EricGibaud for NEEWER. Caption reads: [...] Smallrig: Viltrox: TTartisan: Neewer: Sirui:....](https://images.od.modash.io/82e3c4190b896791e48b0b63fcefc8ecc91c2dcd)
![YouTube post by @EricGibaud for NEEWER. Caption reads: [...] Smallrig: Viltrox: TTartisan: Neewer: Sirui:....](https://images.od.modash.io/90f44e9ecdabf1e5ff4d91388c714abcd9a12b80)
wollertz x NEEWER
![YouTube post by @wollertz for NEEWER. Caption reads: [...] off the entire store ✔︎✔︎✔︎✔︎ NEEWER Store:....](https://images.od.modash.io/52abb04713d60215a47e55cba95d5766c8c93d6c)
![YouTube post by @wollertz for NEEWER. Caption reads: [...] used in this video: The Neewer Z3R SoftBox:....](https://images.od.modash.io/13d7ec499bfbf257936da7b3dbfd4ac96c6d81ac)
![YouTube post by @wollertz for NEEWER. Caption reads: [...] off the entire store ✔︎✔︎✔︎✔︎ NEEWER Store:....](https://images.od.modash.io/ddd75c3c03ca976da8a8558ab2994478a950f877)
ScanVerdict x NEEWER
![YouTube post by @ScanVerdict for NEEWER. Caption reads: [...] trying to decide between the NEEWER F700U....](https://images.od.modash.io/0c34b0424358138f32ad8764d77962527f90801b)
![YouTube post by @ScanVerdict for NEEWER. Caption reads: [...] and compact gear from NEEWER. You don't need....](https://images.od.modash.io/f7e4257acd2e2c67d08e5e8bf7dd944bc588cb90)
![YouTube post by @ScanVerdict for NEEWER. Caption reads: [...] ecosystem of products from NEEWER. From the....](https://images.od.modash.io/ef6556904b935d23f9a4d53c5662bd5c3f44b56a)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where NEEWER had the most influencer activity. 30.5% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- India (11.5%)
- United Kingdom (7.4%)
- France (6%)
NEEWER's influencer activity by market
Here is another example of NEEWER collaborating with an influencer in United States.
belenoreo x NEEWER
![TikTok post by @belenoreo for NEEWER. Caption reads: [...] light could light up a whole room ?....](https://images.od.modash.io/de5a367949cae2bc74076100b72229262778b1ff)
NEEWER's influencer activity vs. related brands
NEEWER competes with Ulanzi and Aputure in creator gear—lighting, camera accessories, and production tools used by content makers. Their audiences overlap strongly around studio setups, gear reviews, and budget-to-pro comparisons.
Total influencer content
NEEWER vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Ulanzi leads with 5.4k sponsored posts, significantly outpacing NEEWER (3.4k posts) and Aputure (1.1k posts). Across all three brands, the average volume is 3.3k posts, indicating mature, scaled influencer programs.
By social platform
NEEWER vs. related brands influencer activity (by social platform)
Sponsored posts by platform
NEEWER leads on YouTube, while Ulanzi has the most activity on Instagram and TikTok. The gap is most notable on Instagram, with Ulanzi at 2.6k, NEEWER at 772, Aputure at 754 posts. On Instagram, Ulanzi has several times more posts than NEEWER and Aputure.
By geographical market
NEEWER vs. related brands influencer activity (by country)
Estimated sponsored posts in NEEWER's top markets
NEEWER has the highest estimated sponsored-post volume in United States (1k posts, 30.5%), India (393 posts, 11.5%), United Kingdom (253 posts, 7.4%), while Ulanzi has the highest estimated sponsored-post volume in Brazil (632 posts, 11.7%), Mexico (465 posts, 8.6%). Looking at United States specifically, the split is NEEWER at 1k posts (30.5%), Ulanzi at 913 posts (16.9%), Aputure at 467 posts (41.1%). NEEWER's strength in United States and United Kingdom may indicate a home-market focus, while Ulanzi shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Ulanzi's Influencer Marketing Strategy
- Aputure's Influencer Marketing Strategy
- Goodr's Influencer Marketing Strategy
- YESOUL FITNESS's Influencer Marketing Strategy
- MAONO's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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