NEEWER Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 6.0k pieces of influencer content sponsored by NEEWER over the last 12 months.
This report breaks down where & how NEEWER invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with NEEWER, see here: NEEWER influencers.
Influencer activity throughout the year
NEEWER's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
NEEWER's influencer activity by month
Number of sponsored posts
NEEWER's influencer output appears relatively consistent throughout the year, averaging about 502 sponsored posts per month. October recorded the highest volume at 647 posts (29% above average), while June was the quietest at 218 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of NEEWER's sponsored influencer collaborations break down by social platform:
- Instagram: 3.4k posts (57%)
- TikTok: 1.6k posts (27.1%)
- YouTube: 961 posts (15.9%)
NEEWER's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for NEEWER.
Here are 3 examples of NEEWER's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
julss14100 x NEEWER
![Instagram post by @julss14100 for NEEWER. Caption reads: [...] ) 🎁 🟢 @evasion_dafy_moto_lisieux 🟢....](https://images.od.modash.io/c056addbbb704461def5490b97f9d6f5849bd448)
Influencer bio
📩 DM or mail for collab 🏍️Kawasaki zx6r 2024 🟢 📍Lisieux 🇫🇷 ⬇️mes réseaux⬇️
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
nicholaslinadi x NEEWER
Influencer bio
🎬 indonesian filmmaker 📍based in orlando 📸 DM for collaborations
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
mattgranger x NEEWER
![YouTube post by @mattgranger for NEEWER. Caption reads: [...] Shoot, Real Results. Get 10% off the Neewer....](https://images.od.modash.io/b0c00cdfe39277422fa7baa81e158c16ecbe6313)
Influencer bio
Wishing you good light and great experiences. You can see all my links here: https://linktr.ee/mattgranger
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 90.9%
- Posts: 9.1%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers NEEWER are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
NEEWER's influencers average views (Instagram)
Based on each influencer's average views per post
With 29.7% of partnerships featuring creators averaging 10K-50K views, NEEWER's strategy suggests cost-efficiency and engagement-focused partnerships. The 1K-5K views segment is also prominent at 26.5%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (560.3k avg views/post):
itssosomk x NEEWER
Influencer bio
🎥 UGC Creator · 📣 Influencer 👕 Fashion | 💻 Tech | 🚗 Auto 🤖 AI Apps 🎬 Reels & Reviews 📩 itssosomk@gmail.com 🇺🇸 🇬🇧
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (9.9k avg views/post):
enzaoliva_ x NEEWER
Influencer bio
Italian content creator 📸📹 👦👶 Per collaborazioni contattatemi in DM 💌 vincenza.oliva1@icloud.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
NEEWER's repeat partnerships
Out of 3.2k unique influencers in our dataset, 230 of them (7%) posted content for NEEWER in 3 or more separate calendar months. The most consistent partner is @EricGibaud, who has collaborated across 12 months with 221 total posts.
Here are 3 examples of NEEWER's repeat influencer partnerships, with links to the sponsored content.
EricGibaud x NEEWER
![YouTube post by @EricGibaud for NEEWER. Caption reads: [...] Smallrig: Viltrox: TTartisan: Neewer: Sirui:....](https://images.od.modash.io/27bca666017119297a1c128a36772e56cbfefe69)
![YouTube post by @EricGibaud for NEEWER. Caption reads: [...] Smallrig: Viltrox: TTartisan: Neewer: Sirui:....](https://images.od.modash.io/b5440f06a0f55a994378727d50b17d33d30dbe20)
![YouTube post by @EricGibaud for NEEWER. Caption reads: [...] Smallrig: Viltrox: TTartisan: Neewer: Sirui:....](https://images.od.modash.io/82e3c4190b896791e48b0b63fcefc8ecc91c2dcd)
wollertz x NEEWER
![YouTube post by @wollertz for NEEWER. Caption reads: [...] off the entire store ✔︎✔︎✔︎✔︎ NEEWER Store:....](https://images.od.modash.io/52abb04713d60215a47e55cba95d5766c8c93d6c)
![YouTube post by @wollertz for NEEWER. Caption reads: [...] used in this video: The Neewer Z3R SoftBox:....](https://images.od.modash.io/13d7ec499bfbf257936da7b3dbfd4ac96c6d81ac)
![YouTube post by @wollertz for NEEWER. Caption reads: [...] off the entire store ✔︎✔︎✔︎✔︎ NEEWER Store:....](https://images.od.modash.io/ddd75c3c03ca976da8a8558ab2994478a950f877)
julss14100 x NEEWER
![Instagram post by @julss14100 for NEEWER. Caption reads: [...] (-15% —> JULSS15 ) 🟢 @neewer 🟢....](https://images.od.modash.io/c976d89cb57f38e0dba389c229af08c901a30112)
![Instagram post by @julss14100 for NEEWER. Caption reads: [...] (-15% —> JULSS15 ) 🟢 @neewer 🟢....](https://images.od.modash.io/7e0bca2f244906f9d37dd6b22518d764f763382f)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where NEEWER had the most influencer activity. 25.4% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Italy (10.6%)
- Spain (8.8%)
- India (7.4%)
NEEWER's influencer activity by market
Here is another example of NEEWER collaborating with an influencer in United States.
welikecameras x NEEWER
![TikTok post by @welikecameras for NEEWER. Caption reads: [...] shaping light to however you want to.....](https://images.od.modash.io/b7bc738a2abd6f1b9521154371e7a28ecf95b705)
NEEWER's influencer activity vs. related brands
NEEWER competes in creator tools and lighting with Ulanzi and Aputure, targeting the same photo/video audience where influencer reviews, setup tutorials, and gear comparisons drive purchase decisions.
Total influencer content
NEEWER vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
NEEWER leads with 6k sponsored posts, notably outpacing Ulanzi (5.1k posts) and Aputure (1.1k posts). Across all three brands, the average volume is 4.1k posts, indicating mature, scaled influencer programs. NEEWER has several times more total posts than Aputure.
By social platform
NEEWER vs. related brands influencer activity (by social platform)
Sponsored posts by platform
NEEWER leads on Instagram and YouTube, while Ulanzi leads on TikTok. The gap is most notable on Instagram, with NEEWER at 3.4k, Ulanzi at 2.4k, Aputure at 743 posts. NEEWER and Ulanzi post many more times than Aputure on Instagram and TikTok.
By geographical market
NEEWER vs. related brands influencer activity (by country)
Estimated sponsored posts in NEEWER's top markets
NEEWER has the highest estimated sponsored-post volume in United States (1.5k posts, 25.4%), Italy (639 posts, 10.6%), Spain (531 posts, 8.8%), suggesting a Europe focus, while Ulanzi has the highest estimated sponsored-post volume in Brazil (542 posts, 10.6%), Mexico (465 posts, 9.1%), while Aputure leads in India with 180 posts (16.1%). Looking at United States specifically, the split is NEEWER at 1.5k posts (25.4%), Ulanzi at 879 posts (17.2%), Aputure at 484 posts (43.3%). NEEWER's strength in United States may indicate a home-market focus, while Ulanzi shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Ulanzi's Influencer Marketing Strategy
- Aputure's Influencer Marketing Strategy
- Goodr's Influencer Marketing Strategy
- YESOUL FITNESS's Influencer Marketing Strategy
- MAONO's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
Frequently asked questions
Scaling your influencer program?
When you outgrow your mishmash of spreadsheets & free tools, try Modash. Find & email influencers, track campaigns, ship products & more - all in one place.