NEEWER Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 1.6k pieces of influencer content sponsored by NEEWER over the last 12 months.

This report breaks down where & how NEEWER invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with NEEWER, see here: NEEWER influencers.

Influencer activity throughout the year

NEEWER's sponsored post volume appears to trend upward over the 12-month period, rising from 114 posts in January to 141 in December. The peak month, October, reached 202 posts, 49% higher than the monthly average of 136.

October generated the most views at 6.1M, while March recorded the least at 516.9k. Across all tracked posts in the 12-month window, average views per post were 19.3k. The peak month for views aligns with peak post volume, suggesting views may be partly volume-driven. At a quarterly level, performance is strongest in Q4 (Oct-Dec). The top-performing tracked post, by @dinnna________, generated 905.9k views.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of NEEWER's sponsored influencer collaborations break down by social platform:

• Instagram: 935 posts (57.3%)
• TikTok: 387 posts (23.7%)
• YouTube: 311 posts (19%)

Instagram influencer marketing is a clear focus for NEEWER.

Here are 3 examples of NEEWER's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

dinnna________ x NEEWER

dinnna________

@dinnna________

14 Jul, 25

905.9k

[...] perfect #light 💡 Showing how I use the @neewer BASICS 2-Pack LED Video Light Kit to [...]

Influencer bio

📍 NYC | Beauty & Lifestyle ✨ Ambassador @dr.melaxin_global | @medicube_global_official AD/PR 💌 collabin227@gmail.com

Collaboration metrics

Post views 905.9k

Post EMV $27.2k

More influencer data

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coolcannon7 x NEEWER

coolcannon7

@coolcannon7

15 Oct, 25

848k

10.4k

This Neewer Photography Spotlight is Next Level Good! [...]

Influencer bio

📧: Elvideography@gmail.com

Collaboration metrics

Post views 848.0k

Post EMV $17.5k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

Mielz x NEEWER

Mielz

@Mielz

03 May, 25

70.2k

246

Neewer HB80C - [...]

Influencer bio

I'm a content creator currently living in Las Vegas! Instagram: @_mielz

Collaboration metrics

Post views 70.2k

Post EMV $2.1k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find Instagram Influencers.

Influencer audience size breakdown (by views)

With 33.3% of partnerships featuring creators averaging 10K-50K views, NEEWER's strategy suggests cost-efficiency and engagement-focused partnerships. The 1K-5K views segment is also prominent at 28.5%, indicating investment across adjacent tiers.

Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (405.1k avg views/post):

justrealanna x NEEWER

justrealanna

@justrealanna

01 Jan, 26

357.6k

6.4k

The holiday spirit is even better with @neewer !✨ NEEWER Smart RGBW Floor Lamp – 16M [...]

Influencer bio

UGC Content Creator • For collabs: justrealanna@gmail.com / annakarchava@justrealanna.net • 300+ Paid Brand Collabs • Your brand’s new BFF 💌

Collaboration metrics

Post views 357.6k

Post EMV $11.4k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on Instagram (9.7k avg views/post):

marietefilms x NEEWER

marietefilms

@marietefilms

03 Mar, 25

2.3k

[...] Tenéis todos los productos en @neewer #gift #filmmaker #neewer #softbox [...]

Influencer bio

Filmmaker | Content Creator ✈️ Currently travelling 🌍 ✉️ mariete@agencyjoin.com

Collaboration metrics

Post views 0

Post EMV $232

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

NEEWER's repeat partnerships

wollertz x NEEWER

wollertz

@wollertz

04 Jun, 25

2.2k

35

[...] conditions. How did the Neewer Q6 do? Access To The Ultimate [...]

wollertz

@wollertz

04 Jun, 25

2k

41

[...] off the entire store ✔︎✔︎✔︎✔︎ NEEWER Store: [...]

wollertz

@wollertz

04 Jun, 25

1.7k

19

Testing Neewer's 600ws Strobe. The Q6 #neewer [...]

jbrantv x NEEWER

jbrantv

@jbrantv

23 Mar, 25

8.5k

[...] Battery🔋 Review‼️ . . . @neewer #gifted Game-Changer for [...]

jbrantv

@jbrantv

04 Jul, 25

8.1k

Neewer DL400 Review — The Game-Changer [...]

jbrantv

@jbrantv

30 May, 25

6.5k

[...] Gym Shoots‼️ 🎯 . . . . . The Neewer F700 isn’t just a monitor—it’s [...]

jennifer__v__ x NEEWER

jennifer__v__

@jennifer__v__

12 Nov, 25

106.2k

1k

[...] 2 In 1 Camera Tripod Monopod @neewer ✨Link in bio ✨ Specifiche * [...]

jennifer__v__

@jennifer__v__

04 Apr, 25

8.3k

[...] RP18B Pro Ring Light Kit di @neewer ✨ * Modello: RP18B Pro * [...]

jennifer__v__

@jennifer__v__

12 May, 25

5k

[...] per filtro da 67 mm @neewer Specifiche : * Tipo di [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• Italy (13.7%)
• Spain (8.8%)
• India (6.3%)

Here is another example of NEEWER collaborating with an influencer in United States.

melissairmak x NEEWER

melissairmak

@melissairmak

09 Jan, 26

631.2k

2.1k

🎥 Testing out the NEEWER [PRODUCT MODEL] – a solid upgrade for my [...]

NEEWER's influencer activity vs. related brands

NEEWER competes in creator gear—lighting, tripods, and production accessories—alongside Ulanzi and Aputure. They target the same YouTube/TikTok creator audience with review content, setup tutorials, and value-versus-pro comparisons.

Total influencer content

NEEWER leads with 1.6k sponsored posts, significantly outpacing Aputure (204 posts) and Ulanzi (122 posts). Across all three brands, the average volume is 653 posts, suggesting moderate but consistent investment. NEEWER has 1633 total posts, which is several times more than Aputure (204) and Ulanzi (122).

By social platform

NEEWER leads on Instagram, TikTok, and YouTube. The gap is most notable on Instagram, with NEEWER at 935, Aputure at 132, Ulanzi at 122 posts. Ulanzi's activity is particularly concentrated on Instagram. NEEWER posts on TikTok (387) and YouTube (311), while Ulanzi has 0 on both and Aputure has 24 on TikTok and 48 on YouTube.

By geographical market

NEEWER has the highest estimated sponsored-post volume in United States (421 posts, 25.8%), Italy (224 posts, 13.7%), Spain (144 posts, 8.8%), suggesting a Europe focus, while Aputure has the highest estimated sponsored-post volume in India (37 posts, 18%), Brazil (15 posts, 7.2%), while Ulanzi leads in Indonesia with 11 posts (8.8%). Looking at United States specifically, the split is NEEWER at 421 posts (25.8%), Aputure at 86 posts (42.3%), Ulanzi at 25 posts (20.7%). NEEWER's strength in United States may indicate a home-market focus, while Aputure shows broader regional investment.