Juvia’s Place Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 8.1k pieces of influencer content sponsored by Juvia’s Place over the last 12 months.

This report breaks down where & how Juvia’s Place invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Juvia’s Place, see here: Juvia’s Place influencers.

Influencer activity throughout the year

Juvia’s Place's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

Juvia’s Place's influencer activity appears to have tapered over the year, from 1.1k posts in January down to 818 in December. April was the busiest month at 1.2k posts, 72% above the monthly average.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Juvia’s Place's sponsored influencer collaborations break down by social platform:

• TikTok: 5.6k posts (69.4%)
• Instagram: 2.4k posts (29.7%)
• YouTube: 68 posts (0.8%)

TikTok influencer marketing is a clear focus for Juvia’s Place.

Here are 3 examples of Juvia’s Place's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

glambyirina_ x Juvia’s Place

glambyirina_

@glambyirina_

04 Nov, 25

1.2M

114.1k

[...] and lips — all powered by that @juviasplace Coffee Energy ☕️✨ The Coffee Shop [...]

Influencer bio

📍🇵🇹Portugal Makeup artist / Educator ✈️ Available to travel ✉️ Marcações/ Bookings DM @gbibeautystudio Founder @gbibeautystudio | @aniricosmetics

Collaboration metrics

Post views1.2M

Post EMV $47.3k

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nikkietutorials x Juvia’s Place

nikkietutorials

@nikkietutorials

14 Jun, 26

9.1M

71.4k

[...] cheeks of my DREAMS ⋆ using the new @Juvia’s Place Blushed and Bronzed Blurring Pro [...]

Influencer bio

in a world of mattes ✨glow baby, glow✨ ♡ YouTube/Instagram: Nikkietutorials ♡

Collaboration metrics

Post views9.1M

Post EMV $185.2k

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alegrachetti444 x Juvia’s Place

alegrachetti444

@alegrachetti444

24 Aug, 26

64.5k

205

Welcome to For the Beauties Podcast with Alegra Chetti 🎀💄✨ Looking for a new elf skin toner? This honest skincare review breaks down exactly how this product fits into your daily skincare routine. Finding affordable skincare that actually works can be tricky. In this video, I walk through my experience using the latest elf skin toner and share why it might be the right addition to your shelf. We look at the packaging and how the formula feels during application so you know if it is worth the purchase. Follow @EricasGirlyWorld Here and on IG here Follow dermatologist Dermguru on IG here Read @dr.dermguru Full @WhoWhatWear drugstore skincare recommendations here Whether you are building a new skincare routine or just curious about the hype, this quick overview gives you the details you need. We focus on real results for the girlies who want effective products without spending a fortune. This is an essential watch for anyone hunting for the best drugstore toner on a budget. In Episode 1, we’re getting into all the beauty news the girlies are talking about! From the latest Mikayla Nogueira beauty drama 👀 to the NEW Rare Beauty fragrance, plus some surprisingly good dermatologist-approved drugstore skincare, we have a LOT to catch up on. We’re talking about: 💋 The latest Mikayla beauty drama — and my thoughts 🌸 The NEW Rare Beauty perfume — first impressions & is it worth it? 🧴 Dermatologist-approved drugstore skincare you don’t need to spend a fortune on ✨ New beauty launches, products and what’s actually worth your money 🎀 Plus plenty of beauty girl talk along the way! The Beauty Girlies is our place to talk makeup, skincare, new launches, beauty trends, PR, luxury vs. drugstore finds and the products we LOVE… and the ones we definitely don’t. Grab your coffee, do your makeup with me and join the beauty group chat. 💕 🎙️ New episodes every week! Subscribe so you don’t miss the next episode, and tell me in the comments: What beauty topic should we talk about next? #TheBeautyGirlies #AlegraChetti #BeautyPodcast #BeautyNews #MikaylaNogueira #RareBeauty #RareBeautyPerfume #DrugstoreSkincare #DermatologistRecommended #NewMakeup2026 #BeautyTalk #MakeupPodcast #SkincareSUBSCRIBE to my channel at for a new videos & to be entered in our monthly giveaways 💕 Shop My Amazon Storefront Subscribe to my newsletter for exclusive content, giveaways and more!! Alegra is a Harvard skin care certified beauty influencer. Alegra enjoys helping her followers discover the best in beauty, and skincare, helping them to feel more confident and content in their lives! She has partnered with Ulta, Amazon, Colourpop, Peter Thomas Roth, Too Faced, Juvia's Place and Clinique, to name a few. She has appeared in Glamour Magazine, Marie Claire, on the Dr. Oz show and more. Some of the above links may be affiliate links for which I earn I small percentage. Thanks so much for your support💜LYBSM 💜 Love, Alegra ♡♡♡Subscribe Here Subscribe for weekly skincare breakdowns, and comment below if you want me to review another popular product next. 00:00 The Beauty Girlies Podcast with Alegra Chetti 01:05 Rare Beauty Beginnings Perfume 03:21 Armani Luminous Silk Concealer, Luxury Makeup 04:50 One/Size Pink Powder 06:23 Tatcha Matcha Cleanser 08:29 Mikayla Nogueira 27:01 Dermguru Drugstore Skincare Gems 38:34 elf skin skincare

Influencer bio

🌸 Welcome to my channel! I'm Alegra Chetti, New Beauty & Fashion Videos Daily! Contact mgmt@alegrachetti.com for business inquiries

Collaboration metrics

Post views64.5k

Post EMV $2.0k

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💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 55.1% of partnerships featuring creators averaging <1K views, Juvia’s Place's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (406.9k avg views/post):

gisellegmua x Juvia’s Place

gisellegmua

@gisellegmua

18 May, 26

796.3k

1.1k

[...] Place does it again 💖 Using the new Juvia’s Place Blushed & Bronzed vol.2 palette ✨ [...]

Influencer bio

DMV Makeup Artist Ig: @gisellegmua ✨

Collaboration metrics

Post views796.3k

Post EMV $16.0k

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And here is another example with a smaller creator on TikTok (9.9k avg views/post):

izefeno x Juvia’s Place

izefeno

@izefeno

05 Mar, 26

20.7k

3k

[...] @ONE SIZE BEAUTY @PlushyLash @Juvia’s Place @Kaleidos Makeup @Kulfi #fyp [...]

Influencer bio

Houston hottie ❤️‍🔥🇳🇬 Beauty lover Owner @PlushyLash PR: Izeosem@gmail.com

Collaboration metrics

Post views20.7k

Post EMV $564

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Juvia’s Place's repeat partnerships

brittshanelle x Juvia’s Place

brittshanelle

@brittshanelle

03 Jun, 26

14.5k

78

@Juvia’s Place #juviasplace #lipliner [...]

brittshanelle

@brittshanelle

23 May, 26

11.5k

71

@Juvia’s Place #juviasplace #lipliner [...]

brittshanelle

@brittshanelle

24 Oct, 25

3k

29

@Juvia’s Place #juviasplace #makeuppuff [...]

frafrizzy x Juvia’s Place

frafrizzy

@frafrizzy

06 Dec, 25

9.2k

189

[...] Makeup @Rare Beauty @Juvia’s Place @Fenty Beauty #grwm

frafrizzy

@frafrizzy

31 Jan, 26

3.5k

97

[...] and flirty @Fenty Beauty @Juvia’s Place #makeup #lipcombos [...]

frafrizzy

@frafrizzy

12 Oct, 25

2.5k

35

[...] @DanessaMyricksBeauty @Juvia’s Place #grwm #sundayfunday #makeup [...]

lubeerocks x Juvia’s Place

lubeerocks

@lubeerocks

17 Nov, 25

9.8k

66

[...] and all 😂🔥 Using the Juvia’s Place Bronzer because the pigment [...]

lubeerocks

@lubeerocks

30 Dec, 25

1.8k

88

[...] shop my exact lip combos @Juvia’s Place #pinkglossera #lipcombo [...]

lubeerocks

@lubeerocks

17 Mar, 26

605

18

[...] is the Wahala palette from Juvia’s Place and the pigment is actually [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (5.9%)
• Brazil (3.9%)
• Canada (2.6%)

Here is another example of Juvia’s Place collaborating with an influencer in United States.

tobiadebiyi_ x Juvia’s Place

tobiadebiyi_

@tobiadebiyi_

19 May, 26

1.1M

2.4k

[...] and bronzed blurring palette from @Juvia’s Place is on another level 😍 It comes with [...]

Juvia’s Place's influencer activity vs. related brands

Huda Beauty and Kylie Cosmetics are both major color-cosmetics brands competing directly with Juvia’s Place in bold makeup launches, influencer-driven hype, and similar retail channels. They also overlap strongly in target audiences for eye, face, and lip products.

Total influencer content

Huda Beauty leads with 35.7k sponsored posts, significantly outpacing Juvia’s Place (8.1k posts) and Kylie Cosmetics (7.5k posts). Across all three brands, the average volume is 17.1k posts, indicating mature, scaled influencer programs. Huda Beauty has several times more total posts than Juvia’s Place and Kylie Cosmetics.

By social platform

Among these brands, Huda Beauty leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with Huda Beauty at 22.9k, Juvia’s Place at 5.6k, Kylie Cosmetics at 5.4k posts. Kylie Cosmetics's activity is particularly concentrated on TikTok. On Instagram and YouTube, Huda Beauty has several times more posts than Juvia’s Place and Kylie Cosmetics.

By geographical market

Huda Beauty has the highest estimated sponsored-post volume in United States (8.1k posts, 22.8%), India (5.2k posts, 14.5%), Brazil (2.2k posts, 6.1%), while Kylie Cosmetics leads in United Kingdom with 1k posts (13.4%). Looking at United States specifically, the split is Huda Beauty at 8.1k posts (22.8%), Juvia’s Place at 5.5k posts (68.1%), Kylie Cosmetics at 2.1k posts (27.6%).