Juvia’s Place Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 7.4k pieces of influencer content sponsored by Juvia’s Place over the last 12 months.
This report breaks down where & how Juvia’s Place invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Juvia’s Place, see here: Juvia’s Place influencers.
Influencer activity throughout the year
Juvia’s Place's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Juvia’s Place's influencer activity by month
Number of sponsored posts
Juvia’s Place's sponsored post volume peaks in January with 1k posts, 65% higher than the monthly average of 615. May recorded the lowest activity at 216 posts, 65% below average.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Juvia’s Place's sponsored influencer collaborations break down by social platform:
- TikTok: 5.2k posts (70.1%)
- Instagram: 2.2k posts (29.2%)
- YouTube: 53 posts (0.7%)
Juvia’s Place's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Juvia’s Place.
Here are 3 examples of Juvia’s Place's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
nikkietutorials x Juvia’s Place
![Instagram post by @nikkietutorials for Juvia’s Place. Caption reads: [...] the blush whisperer with these insane....](https://images.od.modash.io/3d09eece142f5eb17706747a7c74c794bbd19946)
Influencer bio
♡ founder @nimya ♡ 🎧 podcast @lightlesslounge 💡 🩷❤️🧡💛💚💙💜🤍🖤
Collaboration metrics
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alicekingmakeup x Juvia’s Place
![TikTok post by @alicekingmakeup for Juvia’s Place. Caption reads: [...] - @sugarpill bulletproof eyeshadow -....](https://images.od.modash.io/53d6f5d3d5608524f4cd9bc517b3bc3ef0203c2a)
Influencer bio
cruelty free🐰 she/her alice@glistenmgmt.com
Collaboration metrics
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alegrachetti444 x Juvia’s Place
Influencer bio
🌸 Welcome to my channel! I'm Alegra Chetti, New Beauty & Fashion Videos Daily! Contact mgmt@alegrachetti.com for business inquiries
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 97.4%
- Carousels: 2.6%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Juvia’s Place are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Juvia’s Place's influencers average views (TikTok)
Based on each influencer's average views per post
With 52.1% of partnerships featuring creators averaging <1K views, Juvia’s Place's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (996.1k avg views/post):
makeupbychina x Juvia’s Place
![TikTok post by @makeupbychina for Juvia’s Place. Caption reads: [...] used these for my deer makeup @Juvia’s Place....](https://images.od.modash.io/c634cfd00af95d13baa20974cd7fc8a0da47f009)
Influencer bio
UGC/PR/Collabs💌arlenemendezofficial@gmail.com San Diego 🌴🤍
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.9k avg views/post):
ithzelanahi777 x Juvia’s Place
![TikTok post by @ithzelanahi777 for Juvia’s Place. Caption reads: [...] Beauty cherry blossom setting powder....](https://images.od.modash.io/f26b578ebf24f197675b3a753d80e337dfe9b303)
Influencer bio
⭐️ Austin, Texas Pro Makeup Artist ithzelanahi.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Juvia’s Place's repeat partnerships
Out of 4.5k unique influencers in our dataset, 262 of them (6%) posted content for Juvia’s Place in 3 or more separate calendar months. The most consistent partner is @brittshanelle, who has collaborated across 9 months with 64 total posts.
Here are 3 examples of Juvia’s Place's repeat influencer partnerships, with links to the sponsored content.
brittshanelle x Juvia’s Place
![TikTok post by @brittshanelle for Juvia’s Place. Caption reads: @Juvia’s Place #blushduo #blush #makeup [...].](https://images.od.modash.io/898b1405dd879c23e74185e358b9291fe898afd3)
![TikTok post by @brittshanelle for Juvia’s Place. Caption reads: @Juvia’s Place #juviasplace #luxelipliner [...].](https://images.od.modash.io/4a4bbebcc10d08ac388335291332b5d00bf81608)
![TikTok post by @brittshanelle for Juvia’s Place. Caption reads: @Juvia’s Place #lipliner #lipliner [...].](https://images.od.modash.io/48fc8f02468eb5e1321d61a741ed095c496fd0bf)
frafrizzy x Juvia’s Place
![TikTok post by @frafrizzy for Juvia’s Place. Caption reads: [...] Makeup @Rare Beauty @Juvia’s Place @Fenty....](https://images.od.modash.io/7939607b534a0b0e749c81779b801ce76d67dcd3)
![TikTok post by @frafrizzy for Juvia’s Place. Caption reads: [...] and flirty @Fenty Beauty @Juvia’s Place....](https://images.od.modash.io/d09b5de708b470cece12c99c2ce11fd408e5ec42)
micaylam2 x Juvia’s Place
![TikTok post by @micaylam2 for Juvia’s Place. Caption reads: [...] and full coverage!....](https://images.od.modash.io/fdb3025accd4988db55a59061e18b11417c23400)
![TikTok post by @micaylam2 for Juvia’s Place. Caption reads: [...] the shade range is amazing!....](https://images.od.modash.io/204b0744ac27ba944958e523418b464b3bbd5796)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Juvia’s Place had the most influencer activity. 70.2% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (6.1%)
- Brazil (2.9%)
- Canada (2.6%)
Juvia’s Place's influencer activity by market
Here is another example of Juvia’s Place collaborating with an influencer in United States.
shereviewsforyou x Juvia’s Place
Juvia’s Place's influencer activity vs. related brands
Huda Beauty and Fenty Beauty are direct color-cosmetics competitors to Juvia’s Place, with similarly strong influencer-driven launches and bold, trend-led makeup positioning. Both compete for the same beauty consumer attention across palettes, complexion, and social-first product drops.
Total influencer content
Juvia’s Place vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Huda Beauty leads with 43.2k sponsored posts, significantly outpacing Fenty Beauty (22.6k posts) and Juvia’s Place (7.4k posts). Across all three brands, the average volume is 24.4k posts, indicating mature, scaled influencer programs. Huda Beauty has several times more total posts than Juvia’s Place and noticeably more than Fenty Beauty.
By social platform
Juvia’s Place vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, Huda Beauty leads on Instagram and Fenty Beauty leads on TikTok and YouTube. The gap is most notable on Instagram, with Huda Beauty at 23.7k, Juvia’s Place at 2.2k, Fenty Beauty at 0 posts. Juvia’s Place's activity is particularly concentrated on TikTok. On Instagram, Huda Beauty has far more posts than Juvia’s Place and Fenty Beauty has none.
By geographical market
Juvia’s Place vs. related brands influencer activity (by country)
Estimated sponsored posts in Juvia’s Place's top markets
Huda Beauty has the highest estimated sponsored-post volume in United States (12k posts, 26.9%), India (6k posts, 13.9%), Italy (2.9k posts, 6.7%), while Juvia’s Place has the highest estimated sponsored-post volume in United Kingdom (450 posts, 6.1%), Brazil (214 posts, 2.9%). Looking at United States specifically, the split is Huda Beauty at 12k posts (26.9%), Fenty Beauty at 11k posts (48.7%), Juvia’s Place at 5.2k posts (70.2%). Juvia’s Place's strength in United Kingdom may indicate a home-market focus, while Huda Beauty shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Huda Beauty's Influencer Marketing Strategy
- Fenty Beauty's Influencer Marketing Strategy
- Culture Kings's Influencer Marketing Strategy
- JLab's Influencer Marketing Strategy
- OUAI's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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