We analyzed 9.1k pieces of influencer content sponsored by Juvia’s Place over the last 12 months.
This report breaks down where & how Juvia’s Place invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Juvia’s Place, see here: Juvia’s Place influencers.
Juvia’s Place's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
Juvia’s Place's sponsored post volume peaks in January with 1.3k posts, 67% higher than the monthly average of 755. February recorded the lowest activity at 368 posts, 51% below average.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Juvia’s Place's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Juvia’s Place.
Here are 3 examples of Juvia’s Place's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
25 • Makeup Creator • England, Staffordshire Running as - @onthegochloo 🏃🏻♀️ Management @thebloggeragent Inquiries ~ info@chloeandcosmetics.com 🤍🪩
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Influencer bio
cruelty free🐰 she/her alice@glistenmgmt.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Influencer bio
Pop Culture News & Video Essays... And I do it in a PINK wig!
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
💡 Related resource: How To Find TikTok Influencers.
For their top social platform (TikTok), here is a breakdown of the type of influencers Juvia’s Place are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 40.1% of partnerships featuring creators averaging <1K views, Juvia’s Place's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The 1K-5K views segment is also prominent at 33.6%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (8.1M avg views/post):
Influencer bio
📍NYC | 🇿🇦 a beauty-obsessed foodie 💌hello@nooreenm.com💌
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.9k avg views/post):
Influencer bio
Reading a Toni Morrison book ❤️ inquiries: Alexis@outshinetalent.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Out of 5.2k unique influencers in our dataset, 348 of them (7%) posted content for Juvia’s Place in 3 or more separate calendar months. The most consistent partner is @brittshanelle, who has collaborated across 11 months with 68 total posts.
Here are 3 examples of Juvia’s Place's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where Juvia’s Place had the most influencer activity. 71.8% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of Juvia’s Place collaborating with an influencer in United States.
Juvia’s Place competes with Fenty Beauty and Milani Cosmetics for makeup enthusiasts seeking bold color, inclusive shade ranges, and high payoff products. These brands overlap heavily in creator swatches, tutorials, and complexion comparisons.
Total sponsored posts tracked (last 12 months)
Fenty Beauty leads with 26.9k sponsored posts, significantly outpacing Juvia’s Place (9.1k posts) and Milani Cosmetics (7.8k posts). Across all three brands, the average volume is 14.6k posts, indicating mature, scaled influencer programs. Fenty Beauty has multiple times more total posts than Juvia’s Place and Milani Cosmetics.
Sponsored posts by platform
Juvia’s Place leads on Instagram and YouTube, while Fenty Beauty leads on TikTok. The gap is most notable on TikTok, with Fenty Beauty at 26.9k, Juvia’s Place at 6.5k, Milani Cosmetics at 5.8k posts. Juvia’s Place's activity is particularly concentrated on TikTok. On TikTok, Fenty Beauty has multiple times more posts than Juvia’s Place and Milani Cosmetics.
Estimated sponsored posts in Juvia’s Place's top markets
Juvia’s Place has the highest estimated sponsored-post volume in United States (6.5k posts, 71.8%), United Kingdom (574 posts, 6.3%), Brazil (337 posts, 3.7%), while Milani Cosmetics leads in India with 539 posts (6.9%). Looking at United States specifically, the split is Juvia’s Place at 6.5k posts (71.8%), Milani Cosmetics at 5.1k posts (65.4%). Juvia’s Place's strength in United States and United Kingdom may indicate a home-market focus, while Milani Cosmetics shows broader regional investment.
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
When you outgrow your mishmash of spreadsheets & free tools, try Modash. Find & email influencers, track campaigns, ship products & more - all in one place.