Honey Birdette Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 105 pieces of influencer content sponsored by Honey Birdette over the last 12 months.
This report breaks down where & how Honey Birdette invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Honey Birdette, see here: Honey Birdette influencers.
Influencer activity throughout the year
Honey Birdette's influencer campaigns are active year-round with notable month-to-month fluctuation. The two charts below show month-by-month data for:
- Total sponsored posts tracked
- Total views those posts generated
Honey Birdette's influencer activity by month
Number of sponsored posts
Honey Birdette's influencer activity appears to have tapered over the year, from 11 posts in January down to 2 in December. May was the busiest month at 18 posts, 100% above the monthly average.
Honey Birdette's influencer activity by month (views)
Total views on sponsored video posts
May generated the most views at 900k, while October recorded the least at 82.9k. Across all tracked posts in the 12-month window, average views per post were 35.1k. The peak month for views aligns with peak post volume, suggesting views may be partly volume-driven. The top-performing tracked post, by @anetmlcak0va, generated 710.9k views.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Honey Birdette's sponsored influencer collaborations break down by social platform:
- Instagram: 99 posts (94.3%)
- TikTok: 6 posts (5.7%)
Honey Birdette's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Honey Birdette.
Here are 2 examples of Honey Birdette's recent sponsored collaborations (one each for Instagram, TikTok).
anetmlcak0va x Honey Birdette
Influencer bio
🎀🦋🎀🦋 Collaboration 𝐄-𝐦𝐚𝐢𝐥 / 𝑫𝒊𝒓𝒆𝒄𝒕
Collaboration metrics
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parkermckennaaa_ x Honey Birdette
![TikTok post by @parkermckennaaa_ for Honey Birdette. Caption reads: [...] little trouble on the side 💋 ....](https://images.od.modash.io/e147975e89345c1d15d75982e08e1a877939dd14)
Influencer bio
IG : parkermckennaaa
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on Instagram, this is what it looks like:
- Posts: 67.7%
- Reels: 32.3%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers Honey Birdette are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Honey Birdette's influencers average views (Instagram)
Based on each influencer's average views per post
With 35.7% of partnerships featuring creators averaging 10K-50K views, Honey Birdette's strategy suggests cost-efficiency and engagement-focused partnerships. The 100K-500K views segment is also prominent at 28.6%, indicating investment across adjacent tiers. Notably, there appears to be minimal activity in the <1K segment.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (388.3k avg views/post, 249.4k followers):
anna.theothersideofme x Honey Birdette
![Instagram post by @anna.theothersideofme for Honey Birdette. Caption reads: [...] it with something else 🤪
Belt from....](https://images.od.modash.io/800a38c4c88198680e4490684f979e474c3e15de)
Influencer bio
Polish Girl living in London 🫶🏼 Just a place where I can share everything else other then what I normally do 🙂↔️ Main account @ankazapala
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (2.0k avg views/post, 17.1k followers):
tatjana_sinkevica x Honey Birdette
Influencer bio
Welcome to my playground! NYC 🗽 Fashion is my profession Model, Quotequeen @projectrunway model 💃🏻⚡️ Happiness is a choice and attitude is everything💙
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Honey Birdette's repeat partnerships
Out of 86 unique influencers in our dataset, 3 of them (3%) posted content for Honey Birdette in 3 or more separate calendar months. The most consistent partner is @alexacollins, who has collaborated across 5 months with 8 total posts. @alexacollins alone accounts for 8% of all tracked sponsored content.
Here are 3 examples of Honey Birdette's repeat influencer partnerships, with links to the sponsored content.
alexacollins x Honey Birdette
claramlll x Honey Birdette
![Instagram post by @claramlll for Honey Birdette. Caption reads: @honeybirdette 🖤
•
•
ph @mariia_ziva [...].](https://images.od.modash.io/19f60549c8bbb1f016c56c846f0dc6b197f8ee20)
![Instagram post by @claramlll for Honey Birdette. Caption reads: @honeybirdette 🖤
new this is her [...].](https://images.od.modash.io/60e22ce3c9ae8a611e260cee523ba2b95700cdbb)
claramlll.lingerie x Honey Birdette
![Instagram post by @claramlll.lingerie for Honey Birdette. Caption reads: [...] @claramlll
lingerie @honeybirdette |....](https://images.od.modash.io/475d7e97054ad00e64ad7e14baf28acb093aedd9)
![Instagram post by @claramlll.lingerie for Honey Birdette. Caption reads: @honeybirdette 🖤
Anzeige [...].](https://images.od.modash.io/d84c835f42dfb4fd2a022a08c7cca4a782608f0d)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Honey Birdette had the most influencer activity. 54.1% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (8.7%)
- Australia (6.8%)
- Brazil (6.5%)
Honey Birdette's influencer activity by market
Here is another example of Honey Birdette collaborating with an influencer in United States.
maarebeaar x Honey Birdette
Honey Birdette's influencer activity vs. related brands
Honey Birdette sells premium lingerie and intimates where fit, styling, and confidence-led content are key conversion drivers. Skims and Shapermint compete for adjacent intimates dollars and rely heavily on creator-led try-ons and wardrobe basics positioning.
Total influencer content
Honey Birdette vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Skims leads with 1.1k sponsored posts, significantly outpacing Shapermint (711 posts) and Honey Birdette (105 posts). Across all three brands, the average volume is 627 posts, suggesting moderate but consistent investment. Skims and Shapermint have several times more total posts than Honey Birdette.
By social platform
Honey Birdette vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, Skims leads on Instagram and Shapermint leads on TikTok and YouTube. The gap is most notable on Instagram, with Skims at 1.1k, Shapermint at 470, Honey Birdette at 99 posts. Honey Birdette's activity is particularly concentrated on Instagram. On Instagram, Skims has several times more posts than Honey Birdette and more than Shapermint.
By geographical market
Honey Birdette vs. related brands influencer activity (by country)
Estimated sponsored posts in Honey Birdette's top markets
Skims has the highest estimated sponsored-post volume in United States (654 posts, 61.5%), United Kingdom (67 posts, 6.3%), Brazil (39 posts, 3.7%), while Shapermint leads in Canada with 40 posts (5.6%), while Honey Birdette leads in Australia with 7 posts (6.8%). Looking at United States specifically, the split is Skims at 654 posts (61.5%), Shapermint at 501 posts (70.4%), Honey Birdette at 57 posts (54.1%).
Read more influencer strategy breakdowns
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