We analyzed 1.5k pieces of influencer content sponsored by Honey Birdette over the last 12 months.
This report breaks down where & how Honey Birdette invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Honey Birdette, see here: Honey Birdette influencers.
Honey Birdette's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
Honey Birdette's influencer output appears relatively consistent throughout the year, averaging about 126 sponsored posts per month. March recorded the highest volume at 204 posts (62% above average), while November was the quietest at 79 posts.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Honey Birdette's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Honey Birdette.
Here are 2 examples of Honey Birdette's recent sponsored collaborations (one each for Instagram, TikTok).
Influencer bio
🎀🦋🎀🦋 Collaboration 𝐄-𝐦𝐚𝐢𝐥 / 𝑫𝒊𝒓𝒆𝒄𝒕
Collaboration metrics
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Influencer bio
Model💃blogger🤩 😎Los Angeles 🌃Miami 🏝 for inquires 📧 yuliya@sditalent.com
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
💡 Related resource: How To Find Instagram Influencers.
For their top social platform (Instagram), here is a breakdown of the type of influencers Honey Birdette are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 32.4% of partnerships featuring creators averaging 10K-50K views, Honey Birdette's strategy suggests cost-efficiency and engagement-focused partnerships. The 1K-5K views segment is also prominent at 24.5%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (380.3k avg views/post):
Influencer bio
Polish Girl living in London 🫶🏼 Just a place where I can share everything else other then what I normally do 🙂↔️ Main account @ankazapala
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (3.2k avg views/post):
Influencer bio
Aquarius/Loving life @ 40 💍 😜
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Out of 807 unique influencers in our dataset, 22 of them (3%) posted content for Honey Birdette in 3 or more separate calendar months. The most consistent partner is @ankazapala, who has collaborated across 12 months with 59 total posts.
Here are 3 examples of Honey Birdette's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where Honey Birdette had the most influencer activity. 53.8% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of Honey Birdette collaborating with an influencer in United States.
Honey Birdette’s lingerie focus overlaps with HSIA Lingerie and SKIMS in intimate apparel and bodywear shopping occasions. They compete for similar audiences through fit-driven content, styling, and confidence-led creator narratives.
Total sponsored posts tracked (last 12 months)
HSIA Lingerie leads with 18.8k sponsored posts, notably outpacing Skims (16.2k posts) and Honey Birdette (1.5k posts). Across all three brands, the average volume is 12.2k posts, indicating mature, scaled influencer programs. HSIA Lingerie and Skims each have more than 10 times the total posts of Honey Birdette.
Sponsored posts by platform
Among these brands, Skims leads on Instagram and YouTube and HSIA Lingerie leads on TikTok. The gap is most notable on TikTok, with HSIA Lingerie at 18.8k, Skims at 8k, Honey Birdette at 80 posts. Honey Birdette's activity is particularly concentrated on Instagram. HSIA Lingerie and Skims have far more TikTok posts than Honey Birdette, while Honey Birdette has far more Instagram posts than HSIA Lingerie.
Estimated sponsored posts in Honey Birdette's top markets
HSIA Lingerie has the highest estimated sponsored-post volume in United States (16k posts, 85.6%), Canada (488 posts, 2.6%), suggesting a North America focus, while Skims has the highest estimated sponsored-post volume in United Kingdom (1.2k posts, 7.4%), Brazil (599 posts, 3.7%). Looking at United States specifically, the split is HSIA Lingerie at 16k posts (85.6%), Skims at 10k posts (61.7%), Honey Birdette at 826 posts (53.8%).
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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