Honey Birdette Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 1.4k pieces of influencer content sponsored by Honey Birdette over the last 12 months.
This report breaks down where & how Honey Birdette invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Honey Birdette, see here: Honey Birdette influencers.
Influencer activity throughout the year
Honey Birdette's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Honey Birdette's influencer activity by month
Number of sponsored posts
Honey Birdette's influencer output appears relatively consistent throughout the year, averaging about 118 sponsored posts per month. February recorded the highest volume at 163 posts (38% above average), while November was the quietest at 81 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Honey Birdette's sponsored influencer collaborations break down by social platform:
- Instagram: 1.3k posts (91.8%)
- TikTok: 116 posts (8%)
- YouTube: 3 posts (0.2%)
Honey Birdette's influencer activity by platform
Share of sponsored content by social network
Content format by platform
Share of all sponsored posts.
Instagram influencer marketing is a clear focus for Honey Birdette.
Here are 2 examples of Honey Birdette's recent sponsored collaborations (one each for Instagram, TikTok).
onlybeccap x Honey Birdette
Influencer bio
This is the Official Backup account for @beccaperifitmodel follow for all the BTS & Viral Content of Becca ๐ฉท
Collaboration metrics
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sarahmagusara x Honey Birdette
Influencer bio
๐ง: sarah@zooz.com.au
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
- Posts: 64.8%
- Reels: 35.2%
๐ก Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers Honey Birdette are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Honey Birdette's influencers average views (Instagram)
Based on each influencer's average views per post
Honey Birdette's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (186.0k avg views/post, 17.7k followers):
veneziacruz x Honey Birdette
Influencer bio
@naturalmodelsla @naturalmodelsny @moodboardtalent
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (8.6k avg views/post, 2.1M followers):
eileencassidy_ x Honey Birdette
![Instagram post by @eileencassidy_ for Honey Birdette. Caption reads: [...] it when I say the design team at....](https://images.od.modash.io/fbefd25bf0f096f9fed8c847d91aa745617a774b)
Influencer bio
style, service & self expression โจ โ๏ธ eileencassidy@live.com @fashionnova | @theleovillas - Seseh Villa I SAVE BALI BABIES๐๐ฝ
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Honey Birdette's repeat partnerships
Out of 694 unique influencers in our dataset, 14 of them (2%) posted content for Honey Birdette in 3 or more separate calendar months. The most consistent partner is @ankazapala, who has collaborated across 10 months with 44 total posts.
Here are 3 examples of Honey Birdette's repeat influencer partnerships, with links to the sponsored content.
claramlll x Honey Birdette
![Instagram post by @claramlll for Honey Birdette. Caption reads: [...] theyโre part of the @honeybirdette Flash....](https://images.od.modash.io/e30b070600d0adf4a293161514828ec12ffdc319)
![Instagram post by @claramlll for Honey Birdette. Caption reads: @honeybirdette ๐ค โข โข ph @mariia_ziva hair [...].](https://images.od.modash.io/19f60549c8bbb1f016c56c846f0dc6b197f8ee20)
![Instagram post by @claramlll for Honey Birdette. Caption reads: [...] & fearless ๐ธ โข lingerie @honeybirdette |....](https://images.od.modash.io/7a653956b2fc390d34362a6de0146a7d1fe388b4)
claramlll.lingerie x Honey Birdette
![Instagram post by @claramlll.lingerie for Honey Birdette. Caption reads: [...] @claramlll lingerie @honeybirdette | Anzeige....](https://images.od.modash.io/475d7e97054ad00e64ad7e14baf28acb093aedd9)
![Instagram post by @claramlll.lingerie for Honey Birdette. Caption reads: @honeybirdette ๐ฅ๐ค โข โข lingerie [...].](https://images.od.modash.io/16fc1acb0081c814aca823b75e3bca31246ffccf)
nicolesimeonex x Honey Birdette
๐ก Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Honey Birdette had the most influencer activity. 53% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (8.9%)
- Australia (8%)
- Brazil (6.5%)
Honey Birdette's influencer activity by market
Here is another example of Honey Birdette collaborating with an influencer in United States.
playboy x Honey Birdette
Honey Birdette's influencer activity vs. related brands
Honey Birdetteโs lingerie positioning overlaps with HSIA Lingerie in intimate apparel and competes with SKIMS for premium-adjacent, influencer-led styling and fit-focused content.
Total influencer content
Honey Birdette vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
HSIA Lingerie leads with 17.4K sponsored posts, notably outpacing Skims (14.1K posts) and Honey Birdette (1.4K posts). Across all three brands, the average volume is 11K posts, indicating mature, scaled influencer programs. HSIA Lingerie and Skims have total post counts that are each far higher than Honey Birdette.
By social platform
Honey Birdette vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, Skims leads on Instagram and YouTube and HSIA Lingerie leads on TikTok. The gap is most notable on TikTok, with HSIA Lingerie at 17.4K, Skims at 8.7K, Honey Birdette at 116 posts. Honey Birdette's activity is particularly concentrated on Instagram. HSIA Lingerieโs posting is concentrated on TikTok, while Honey Birdetteโs posting is concentrated on Instagram.
By geographical market
Honey Birdette vs. related brands influencer activity (by country)
Estimated sponsored posts in Honey Birdette's top markets
HSIA Lingerie has the highest estimated sponsored-post volume in United States (12K posts, 68.6%), India (1.2K posts, 6.8%), Jamaica (1K posts, 6%), while Skims has the highest estimated sponsored-post volume in United Kingdom (1.3K posts, 9.1%), Canada (551 posts, 3.9%), while Honey Birdette leads in Australia with 116 posts (8%). Looking at United States specifically, the split is HSIA Lingerie at 12K posts (68.6%), Skims at 7.9K posts (55.8%), Honey Birdette at 765 posts (53%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- HSIA Lingerie's Influencer Marketing Strategy
- Skims's Influencer Marketing Strategy
- Retro Stage's Influencer Marketing Strategy
- NAKED SUNDAYS's Influencer Marketing Strategy
- Pavoi's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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