Honey Birdette Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 1.3k pieces of influencer content sponsored by Honey Birdette over the last 12 months.
This report breaks down where & how Honey Birdette invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Honey Birdette, see here: Honey Birdette influencers.
Influencer activity throughout the year
Honey Birdette's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Honey Birdette's influencer activity by month
Number of sponsored posts
Honey Birdette's influencer output appears relatively consistent throughout the year, averaging about 110 sponsored posts per month. February recorded the highest volume at 160 posts (45% above average), while June was the quietest at 75 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Honey Birdette's sponsored influencer collaborations break down by social platform:
- Instagram: 1.2k posts (92.6%)
- TikTok: 96 posts (7.2%)
- YouTube: 3 posts (0.2%)
Honey Birdette's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Honey Birdette.
Here are 2 examples of Honey Birdette's recent sponsored collaborations (one each for Instagram, TikTok).
beccaperifitmodel x Honey Birdette
Influencer bio
🌟 From Model to Fit Model | MBA 🎓 🧘♀️ Certified Yogi | Fit Influencer ✨ Join my 90Day Flexibility Trauma release course limited spots!” DM Flex
Collaboration metrics
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peneloperoseadams x Honey Birdette
![TikTok post by @peneloperoseadams for Honey Birdette. Caption reads: [...] ready for a photoshoot! Love my @honey....](https://images.od.modash.io/8be64ebea513036617b6b9cee042a938f122802f)
Influencer bio
the homie lifestyle engineer music, fashion, & 1st-time experiences 💌peneloperose@peneloperoseadams.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on Instagram, this is what it looks like:
- Posts: 66.9%
- Reels: 33.1%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers Honey Birdette are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Honey Birdette's influencers average views (Instagram)
Based on each influencer's average views per post
Honey Birdette's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (45.8k avg views/post):
veneziacruz x Honey Birdette
Influencer bio
@naturalmodelsla @naturalmodelsny @FashionNovaCurve @moodboardtalent
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (2.3k avg views/post):
claramlll.lingerie x Honey Birdette
![Instagram post by @claramlll.lingerie for Honey Birdette. Caption reads: [...] mua&model @claramlll lingerie @honeybirdette....](https://images.od.modash.io/475d7e97054ad00e64ad7e14baf28acb093aedd9)
Influencer bio
Lingerie model timeless elegance, class, sexiness & curves in the right places 📍 🇩🇪 | 🇺🇸 main account @claramlll
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Honey Birdette's repeat partnerships
Out of 692 unique influencers in our dataset, 6 of them (1%) posted content for Honey Birdette in 3 or more separate calendar months. The most consistent partner is @ankazapala, who has collaborated across 10 months with 51 total posts. @anna.theothersideofme alone accounts for 5% of all tracked sponsored content.
Here are 2 examples of Honey Birdette's repeat influencer partnerships, with links to the sponsored content.
nicolesimeonex x Honey Birdette
claramlll x Honey Birdette
![Instagram post by @claramlll for Honey Birdette. Caption reads: @honeybirdette 🖤 • • ph @mariia_ziva hair [...].](https://images.od.modash.io/19f60549c8bbb1f016c56c846f0dc6b197f8ee20)
![Instagram post by @claramlll for Honey Birdette. Caption reads: @honeybirdette 🖤 new this is her pictures [...].](https://images.od.modash.io/60e22ce3c9ae8a611e260cee523ba2b95700cdbb)
![Instagram post by @claramlll for Honey Birdette. Caption reads: @honeybirdette ❄️ • Anzeige • • #explore [...].](https://images.od.modash.io/9b0537de79004d6cd2cb060fdddf17dfb678c4c5)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Honey Birdette had the most influencer activity. 53.4% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (8.1%)
- Brazil (7.4%)
- Australia (6.6%)
Honey Birdette's influencer activity by market
Here is another example of Honey Birdette collaborating with an influencer in United States.
anetmlcak0va x Honey Birdette
Honey Birdette's influencer activity vs. related brands
Honey Birdette’s lingerie focus overlaps with Skims’ intimates dominance and Spanx’s shapewear heritage, making both strong comparables for influencer strategy around fit, confidence, and occasion-led styling.
Total influencer content
Honey Birdette vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Skims leads with 15.6k sponsored posts, significantly outpacing SPANX (3.2k posts) and Honey Birdette (1.3k posts). Across all three brands, the average volume is 6.7k posts, indicating mature, scaled influencer programs. Skims has far more total posts (15,638) than Honey Birdette (1,331) and SPANX (3,235).
By social platform
Honey Birdette vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, Skims leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with Skims at 7.9k, SPANX at 515, Honey Birdette at 96 posts. Honey Birdette's activity is particularly concentrated on Instagram. On TikTok and YouTube, Skims posts far more than Honey Birdette and SPANX.
By geographical market
Honey Birdette vs. related brands influencer activity (by country)
Estimated sponsored posts in Honey Birdette's top markets
Skims has the highest estimated sponsored-post volume in United States (9.8k posts, 62.7%), United Kingdom (813 posts, 5.2%), Brazil (579 posts, 3.7%), while SPANX leads in Canada with 165 posts (5.1%). Looking at United States specifically, the split is Skims at 9.8k posts (62.7%), SPANX at 2.4k posts (74.1%), Honey Birdette at 711 posts (53.4%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Skims's Influencer Marketing Strategy
- SPANX's Influencer Marketing Strategy
- Retro Stage's Influencer Marketing Strategy
- Pavoi's Influencer Marketing Strategy
- SOJOS VISION's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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