Honey Birdette Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 457 pieces of influencer content sponsored by Honey Birdette over the last 12 months.
This report breaks down where & how Honey Birdette invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Honey Birdette, see here: Honey Birdette influencers.
Influencer activity throughout the year
Honey Birdette's influencer marketing output shows strong seasonal variation, with some months seeing 3x or more activity than others. The chart below shows month-by-month data for total sponsored posts tracked.
Honey Birdette's influencer activity by month
Number of sponsored posts
Honey Birdette's influencer activity appears to have tapered over the year, from 10 posts in January down to 9 in December. April was the busiest month at 114 posts, 208% above the monthly average.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Honey Birdette's sponsored influencer collaborations break down by social platform:
- Instagram: 350 posts (76.6%)
- TikTok: 104 posts (22.8%)
- YouTube: 3 posts (0.7%)
Honey Birdette's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Honey Birdette.
Here are 2 examples of Honey Birdette's recent sponsored collaborations (one each for Instagram, TikTok).
eileencassidy_ x Honey Birdette
![Instagram post by @eileencassidy_ for Honey Birdette. Caption reads: [...] it when I say the design team at....](https://images.od.modash.io/fbefd25bf0f096f9fed8c847d91aa745617a774b)
Influencer bio
bali, australia. enquiries 💌 eileencassidy@live.com style, service & self care @theleovillas - seseh villa |
Collaboration metrics
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sarahmagusara x Honey Birdette
Influencer bio
📧: mgmt@sarahmagusara.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on Instagram, this is what it looks like:
- Posts: 61.7%
- Reels: 38.3%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers Honey Birdette are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Honey Birdette's influencers average views (Instagram)
Based on each influencer's average views per post
Honey Birdette's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Honey Birdette's repeat partnerships
Out of 258 unique influencers in our dataset, 2 of them (1%) posted content for Honey Birdette in 3 or more separate calendar months. The most consistent partner is @yuliyalasmovich, who has collaborated across 8 months with 16 total posts. @heninamadara alone accounts for 8% of all tracked sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Honey Birdette had the most influencer activity. 49% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Australia (13.1%)
- United Kingdom (7.5%)
- India (5%)
Honey Birdette's influencer activity by market
Here is another example of Honey Birdette collaborating with an influencer in United States.
yuliyalasmovich x Honey Birdette
![TikTok post by @yuliyalasmovich for Honey Birdette. Caption reads: [...] #fyp #TikTokFashion #beauty @honey birdette.](https://images.od.modash.io/2686a6f7ae5e91e7a0026b10bbcec75ee43ce05c)
Honey Birdette's influencer activity vs. related brands
Honey Birdette competes for intimates shoppers and creator attention with HSIA Lingerie’s lingerie positioning and Shapermint’s bodywear/lingerie-adjacent offering, all driven by fit, confidence, and styling content.
Total influencer content
Honey Birdette vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
HSIA Lingerie leads with 18.6k sponsored posts, significantly outpacing Shapermint (2.2k posts) and Honey Birdette (457 posts). Across all three brands, the average volume is 7.1k posts, indicating mature, scaled influencer programs. HSIA Lingerie has far more total posts than Honey Birdette and Shapermint.
By social platform
Honey Birdette vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, Shapermint leads on Instagram and YouTube and HSIA Lingerie leads on TikTok. The gap is most notable on TikTok, with HSIA Lingerie at 18.6k, Shapermint at 1.3k, Honey Birdette at 104 posts. Honey Birdette's activity is particularly concentrated on Instagram. TikTok drives most of HSIA Lingerie’s and Shapermint’s posting volume, while Honey Birdette’s posts are concentrated on Instagram.
By geographical market
Honey Birdette vs. related brands influencer activity (by country)
Estimated sponsored posts in Honey Birdette's top markets
HSIA Lingerie has the highest estimated sponsored-post volume in United States (12k posts, 62%), South Africa (3.5k posts, 18.8%), United Kingdom (801 posts, 4.3%), while Shapermint leads in Canada with 128 posts (5.8%), while Honey Birdette leads in Australia with 60 posts (13.1%). Looking at United States specifically, the split is HSIA Lingerie at 12k posts (62%), Shapermint at 1.5k posts (69.8%), Honey Birdette at 224 posts (49%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- HSIA Lingerie's Influencer Marketing Strategy
- Shapermint's Influencer Marketing Strategy
- drinknello's Influencer Marketing Strategy
- NAKED SUNDAYS's Influencer Marketing Strategy
- Pavoi's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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